UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
     Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934




      Date of Report (Date of earliest event reported): February 16, 2001
                                                        -----------------


                             Klever Marketing, Inc.
                             ----------------------
             (Exact name of registrant as specified in its charter)



          Delaware                     000-18730              363688583
        ---------------                ---------              ---------
(State or other jurisdiction of     (Commission File         (IRS Employer
        incorporation)                  Number)           Identification No.)



            350 West Broadway, Suite 201, Salt Lake City, Utah 84101
            --------------------------------------------------------
               (Address of principal executive offices) (Zip Code)





        Registrant's telephone number, including area code (801) 322-1221
                                                           --------------




                                       N/A
              (Former name or former address, if changed since last
                                    report.)






Item 5.  Other Events.

     On  February  16,  2001,  Klever  Marketing,  Inc.  issued a press  release
announcing the  appointment of a new Chairman of the Board. On January 26, 2001,
D. Paul Smith,  a long-time  financial  advisor to the Company was named the new
Chairman, replacing Paul G. Begum who remains a director.

Item 7.  Financial  Statements and Exhibits.  The following  exhibit is filed as
part of this report:

         (a)      Financial Statements.  Not Applicable.
                  --------------------

         (b)      Pro Forma Financial Information.  Not Applicable
                  -------------------------------

         (c)      Exhibits.
                  --------

99.1     Press release issued by Klever Marketing, Inc. dated February 16, 2001.

                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.




                                            Klever Marketing, Inc.


Date: February 16, 2001                     By:/s/ Corey A. Hamilton
                                               --------------------------
                                               Corey A. Hamilton, President/CEO






Exhibit 99.1

BW0134  FEB 16,2001       8:51 PACIFIC      11:51 EASTERN


( BW)(UT-KLEVER-MARKETING)(KLMK) Klever Marketing Board Elects New Chairman

    Business Editors

     SALT LAKE CITY--(BUSINESS  WIRE)--Feb.  16, 2001--Klever Marketing(TM) Inc.
(OTCBB:  KLMK)  Friday  announced  their  selection  of a new  chairman  on  the
company's board of directors.
     D. Paul Smith,  a current board member and long-time  financial  advisor to
the company was appointed as chairman on Jan. 26, 2001.
     Smith replaces Paul G. Begum who remains a director.
     "Smith is an honorable man with years of solid business experience who will
foster productive  business planning as he presides over future board meetings,"
stated  Corey  Hamilton,   president  and  chief  executive  officer  of  Klever
Marketing(TM) Inc.
     Klever  Marketing(TM) Inc.,  www.kleverkart.com,  is publicly traded on the
OTC Bulletin  Board under the symbol  "KLMK." The  company's  formula of Sight +
Sound = Product  Movement(R)  is defined  through  the use of visual and audible
stimulation  that  encourages  impulse  buying,  brand switching and new product
trials.

     The statements  made in this release that are not historical  facts contain
forward-looking information that involves risks and uncertainties.
     Important factors that may cause actual results to differ include,  but are
not limited to, the impact of competitive  products and services,  the company's
ability to manage  growth and  acquisitions  of technology  or  businesses,  the
effect of economic and business conditions and other risks detailed from time to
time in the company's filings with the Securities and Exchange Commission.

               --30--sig/ix*

               CONTACT: Klever Marketing Inc., Salt Lake City
                        Corey A. Hamilton, 801/322-1221 x151
                         coreyh@kleverkart.com
                        StacyAnn Hoerner, 801/322-1221 x113 (Investor Relations)
                         stacyannr@kleverkart.com

               KEYWORD: UTAH
               INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS HARDWARE SUPERMARKETS
MANAGEMENT CHANGES