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                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[   ]  Preliminary Proxy Statement
[   ]  Confidential, for Use of the Commission Only
[ X ]  Definitive Proxy Statement
[   ]  Definitive Additional Materials
[   ]  Soliciting Material Pursuant to Section 240.14a-12

                         CITIZENS FINANCIAL CORPORATION
                (Name of Registrant as Specified In Its Charter)

                                 Not Applicable
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

         (1)     Title of each class of securities to which transaction applies:
         (2)     Aggregate number of securities to which transaction applies:
         (3)     Per unit price or other underlying value of transaction
                 computed pursuant to Exchange Act Rule 0-11:
         (4)     Proposed maximum aggregate value of transaction:
         (5)     Total fee paid:

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the form or schedule and the date of its filing.

         (1)      Amount previously paid:
         (2)      Form, Schedule or Registration Statement No.:
         (3)      Filing party:
         (4)      Date filed:



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                         CITIZENS FINANCIAL CORPORATION
                           The Marketplace, Suite 300
                             12910 Shelbyville Road
                           Louisville, Kentucky 40243

                  NOTICE OF 2002 ANNUAL MEETING OF SHAREHOLDERS

Dear Shareholder:

         You are cordially invited to attend this year's Annual Meeting of
Shareholders of Citizens Financial Corporation.

DATE:             Thursday, May 23, 2002

TIME:             4:00 p.m., EDT (Louisville time)

PLACE:            The Marketplace, Suite 300
                  12910 Shelbyville Road
                  Louisville, Kentucky 40243

AGENDA:           The agenda for meeting includes:

                  The election of seven directors for a term of one year; and

                  The transaction of such other business as may properly come
                  before the meeting.

RECORD DATE:      The record date for  determining  shareholders  entitled to
                  vote at the meeting is the close of business on April 16,
                  2002.

         Even if you plan to attend the meeting, please complete, sign, date and
return the  enclosed  proxy.  You may attend even though you have  returned  the
proxy.  If you decide to revoke your proxy for any reason,  you may do so at any
time before the voting as described in the accompanying Proxy Statement.

                                  By Order of the Board of Directors,


                                  DARRELL R. WELLS
                                      PRESIDENT AND CHIEF
                                      EXECUTIVE OFFICER

Louisville, Kentucky
April 23, 2002

                              PLEASE VOTE PROMPTLY



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                         CITIZENS FINANCIAL CORPORATION
                           The Marketplace, Suite 300
                             12910 Shelbyville Road
                           Louisville, Kentucky 40243

                                 PROXY STATEMENT

         This  statement is furnished in  connection  with the  solicitation  of
proxies by the Board of Directors of Citizens Financial Corporation. The proxies
we receive  will be voted at the  Annual  Meeting of  Shareholders  of  Citizens
Financial on Thursday,  May 23,  2002,  beginning at 4:00 p.m.,  EDT. The Annual
Meeting  will be held at our  offices  in  Suite  300,  The  Marketplace,  12910
Shelbyville Road, Louisville, Kentucky.

         Your vote is  important.  Please  complete,  date and sign the enclosed
proxy and return it in the enclosed  postage-paid return envelope so your shares
are represented at the Annual Meeting.

         This proxy statement provides information about Citizens Financial, the
proposals on the agenda for the Annual Meeting and this proxy solicitation.  The
terms "we," "our," "Citizens Financial" and the "Company" used in this statement
refer to Citizens Financial  Corporation.  This statement and the enclosed proxy
are first being sent to shareholders on or about April 23, 2002.


                                     VOTING

         VOTING RIGHTS.  You are entitled to notice of the Annual Meeting and to
vote your Class A Stock if our  records  showed that you owned your shares as of
the close of  business on April 16,  2002.  At that time,  there were  1,716,815
shares of Class A Stock  outstanding and entitled to vote. You have one vote for
each share of Class A Stock you own on all proposals  other than the election of
directors.  In the election of directors,  you have  "cumulative"  voting rights
under  Kentucky law. This means that you have as many votes as equals the number
of shares you own  multiplied by the number of directors to be elected,  and you
may give all your votes to a single  nominee  or  distribute  your  votes  among
nominees in any manner you desire.

         USING A PROXY CARD TO VOTE.  If you hold your  shares in your own name,
you may indicate on the enclosed  proxy how you want your shares voted and sign,
date and mail the proxy card in the enclosed postage-paid  envelope. The persons
named on the proxy will vote your shares in accordance with those  instructions.
If you give us a proxy card without giving  specific voting  instructions,  your
shares will be voted for the director  nominees named in this statement.  We are
not aware of any other  matters to be presented at the meeting  except for those
described  in  this  statement.  If any  other  matters  not  described  in this
statement are properly presented at the meeting,  the persons named on the proxy
will have the  authority to vote your shares in their  discretion  and will vote
them in accordance with the  recommendations  of the Board of Directors.  If the
meeting is adjourned to a later time,  they may vote your shares at the new time
as well,  unless you revoke your proxy.  The persons named on the proxy may vote
cumulatively in the election of directors.

         If your Class A Stock is held in "street  name,"  the  broker,  bank or
other nominee  holding your shares will send you  directions  you must follow in
order to give instructions on how to vote your shares.

         HOW TO REVOKE  YOUR  PROXY.  If you return the proxy  before the Annual
Meeting,  you may revoke it at any time  before it is voted.  You may revoke the
proxy by (1)  delivering  written  notice  of  revocation  to the  Secretary  of
Citizens Financial or (2) delivering a later-dated proxy or (3) voting in person
at the meeting.

         If your Class A Stock is held in "street  name,"  the  broker,  bank or
other nominee  holding your shares will send you  directions  you must follow in
order to revoke or change your prior instructions on how to vote your shares.

         VOTES REQUIRED.  To transact business at the Annual Meeting, a majority
of the  outstanding  Class A Stock  entitled to vote must be  represented at the
meeting in person or by proxy. If you have returned a


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properly executed proxy or attend the meeting in person, your Class A Stock will
be counted for the  purpose of  determining  whether a majority is  represented,
even if you wish to abstain from voting on some or all matters introduced at the
meeting.  A "broker non-vote" can occur if shares are held by a broker,  bank or
other nominee who does not have authority to vote on a particular  matter.  Like
abstentions,  broker  non-votes will be counted for determining if a majority is
represented at the meeting.  We do not count  abstentions or broker non-votes as
votes for or against a proposal.  As a result,  they will not affect the outcome
of the vote in the  election of  directors.  In the election of  directors,  the
seven nominees receiving the greatest number of votes will be elected.



                             YOUR VOTE IS IMPORTANT.

YOU MAY SAVE US THE EXPENSE OF A SECOND MAILING BY PROMPTLY RETURNING THE
ENCLOSED PROXY. PLEASE COMPLETE, DATE, SIGN AND RETURN THE ENCLOSED PROXY IN
ORDER THAT THE REQUIRED NUMBER OF SHARES MAY BE REPRESENTED AT THE MEETING. THE
ENCLOSED ENVELOPE REQUIRES NO POSTAGE IF IT IS MAILED WITHIN THE UNITED STATES.

                                        2


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                 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                                 AND MANAGEMENT

         The following  table reflects the  beneficial  ownership of our Class A
Stock as of April 16, 2002 [i] by Darrell R. Wells,  a director  and officer who
is the only person we know to own  beneficially  more than five  percent (5%) of
our Class A Stock,  [ii] by each of our other directors  individually,  [iii] by
each of the other named  officers  reflected in the Summary  Compensation  Table
individually and [iv] by all of our directors and executive officers as a group.
We believe  that each  person  named or  included  below has the sole voting and
investment  power with  respect to the  amount of Class A Stock  listed,  unless
otherwise indicated.

                                         OWNERSHIP OF CLASS A STOCK
                                                                    PERCENT OF
SHAREHOLDER                            SHARES                         CLASS

Darrell R. Wells(1)                  956,694(2)                      55.72%
Suite 310, 4350 Brownsboro Road
Louisville, Kentucky  40207

John H. Harralson, Jr.                12,468                           *

Lane A. Hersman                        3,700                           *

Frank T. Kiley                        24,303                          1.42%

Earle V. Powell                       16,465                           *

Thomas G. Ward                        24,169                          1.41%

Margaret A. Wells(1)                 956,694(2)                      55.72%

Brent L. Nemec                            0                            *

Stephen L. Marco                        100                            *

Robert N. Greenwood                   2,979                            *

14  Directors  and  Executive
Officers as a Group               1,041,585                          60.67%

- ------------------
* Less than 1%.
(1) Margaret A. Wells,  a director,  is the wife of Darrell R. Wells.  Under the
federal  securities  laws,  a person is presumed to be the  beneficial  owner of
securities  held by members of the person's  immediate  family  sharing the same
household.  Accordingly,  the shares reported as beneficially owned by Mr. Wells
and Ms. Wells are the same shares.

(2) Mr. Wells shares voting and  investment  power with respect to 67,315 shares
of the Class A Stock.


                                   PROPOSAL 1

                              ELECTION OF DIRECTORS

         At the Annual  Meeting,  a full Board of  Directors  will be elected to
serve until the next Annual Meeting of Shareholders  and until their  respective
successors  are elected and  qualify.  The terms of all present  directors  will
expire at the  conclusion  of the election of  directors at the Annual  Meeting.
Under  the  Company's  Bylaws,  the  Board of  Directors  consists  of seven (7)
persons.

         The Board of Directors has nominated the following persons for election
as  directors.  All  of  them  were  elected  at  the  2001  Annual  Meeting  of
Shareholders and in previous years as shown in the following table.

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                                                   DIRECTOR                 PRINCIPAL OCCUPATION(S)
          NAME, AGE, AND PRESENT                    OF THE                 OR EMPLOYMENT(S) DURING
        POSITIONS WITH THE COMPANY                  COMPANY                 PAST FIVE OR MORE YEARS
    AND THE INSURANCE SUBSIDIARIES(1)                SINCE               AND CERTAIN DIRECTORSHIPS(2)
    ------------------------------                   -----               -------------------------
John H. Harralson, Jr.                               1990          Publisher, Southern Publishing d/b/a
74                                                                 THE VOICE TRIBUNE (suburban newspaper),
Director of the Company                                            Louisville, Kentucky
and the Insurance Subsidiaries

Lane A. Hersman                                      1995          Present principal positions with the Company
50                                                                 and Citizens Security since 1995; formerly
Executive Vice President and Chief                                 senior financial management positions
Operating Officer and Director of the                              with the Company since 1991 and Citizens
Company; President and Chief                                       Security since 1988
Executive Officer and Director of the
Insurance Subsidiaries

Frank T. Kiley                                       1990          Principal, Security Management Company
55                                                                 (investments and investment management),
Director of the Company                                            Louisville, Kentucky

Earle V. Powell                                      1990          Retired; Trustee, Kentucky Teachers
85                                                                 Retirement Board, Frankfort, Kentucky
Director of the Company
and the Insurance Subsidiaries

Thomas G. Ward                                       1990          President, Third Kentucky Cellular
64                                                                 Corporation (telecommunications),
Director of the Company                                            Lexington, Kentucky
and the Insurance Subsidiaries

Darrell R. Wells                                     1990          General Partner, Security Management
59                                                                 Company (investments and investment
President and Chief Executive Officer,                             management), Louisville, Kentucky.
Director and Chairman of the Board of                              Director, Churchill Downs Incorporated
the Company                                                        and Jundt Growth Fund

Margaret A. Wells                                    1993          Homemaker and civic volunteer,
55                                                                 Louisville, Kentucky
Director of the Company



- ------------------
(1) The Company's  Insurance  Subsidiaries are Citizens  Security Life Insurance
Company  ("Citizens  Security"),  the Company's  corporate  predecessor;  United
Liberty Life  Insurance  Company  ("United  Liberty");  and  Citizens  Insurance
Company ("Citizens Insurance"), which is presently inactive. The Company's other
subsidiary is not  significant to its overall  business.

(2)  Directorships  in  publicly-held  companies  other  than  the  Company,  in
registered  investment  companies and, in the discretion of the nominees,  other
organizations.

         The persons  named on the  enclosed  proxy intend to vote for the seven
(7)  nominees,  unless  you  indicate  on the proxy  that your  votes  should be
withheld  from any or all such  nominees,  subject to the matters  described  in
"Discretionary  Authority in Election of  Directors,"  below.  If there are more
nominees at the meeting than there are directorships, the nominees receiving the
highest number of votes will be elected to the available directorships.

                                        4

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                DISCRETIONARY AUTHORITY IN ELECTION OF DIRECTORS

         All of the nominees have agreed to serve if elected.  If, however,  any
nominee  is  unable  to  serve,  the  persons  named  on  the  proxy,  or  their
substitutes,  reserve the right to vote for a substitute nominee selected by our
Board of Directors.  In addition,  if any shareholder or shareholders vote their
shares for the election of a director or directors other than the nominees named
above, the persons named on the proxy, or their  substitutes,  reserve the right
to vote  cumulatively  for less  than  all of the  nominees  named  above or any
substitute nominees, as they may choose.

         If for any  reason  more than seven (7) people are to be elected to our
Board of Directors,  the persons named on the proxy, or their  substitutes,  are
not permitted to vote for more than seven (7)  nominees.  If for any reason less
than seven (7) persons  are to be elected  directors,  the persons  named on the
proxy  reserve  the right to vote such  shares for a reduced  number of nominees
from among those named above, or any substitute nominees.


                          BOARD MEETINGS AND COMMITTEES

         Our Board of Directors held five (5) meetings  during 2001. Each of the
directors attended at least 75% of the total number of meetings of the Board and
the committees on which she or he served.

         Our Board of  Directors  has  delegated  certain  functions to standing
committees of the Board,  including the Executive and Audit Committees.  We have
not established  standing  nominating or  compensation  committees or committees
performing similar functions.

THE EXECUTIVE COMMITTEE:       Held one (1) meeting in 2001.

         CURRENT MEMBERS:      Messrs. Wells, Hersman, and Kiley.

         FUNCTIONS:            This committee is authorized to perform all of
                               the functions of the Board except as limited by
                               the Company's Articles of Incorporation and
                               Bylaws and by certain provisions contained
                               in the resolution of the Board that created the
                               Executive Committee.

THE AUDIT COMMITTEE:           Held four (4) meetings during 2001.

         CURRENT MEMBERS:      Messrs. Harralson, Powell and Ward.

         FUNCTIONS:            This committee operates under a written charter
                               adopted by the Board of Directors.  Its primary
                               responsibility is to oversee the Company's
                               financial reporting process on behalf of the
                               Board of Directors and report the results of
                               its activities to the Board of Directors. Its
                               members are independent as defined under the
                               listing standards of the National Association of
                               Securities Dealers.

         The following is the report of the Audit Committee for the current
year.

                The Audit  Committee  of the  Board of  Directors  is  currently
         composed  of the three  (3)  independent  directors  named  below.  The
         Committee  recommends  to the Board of Directors  the  selection of the
         Company's independent accountants.

                Management is responsible  for the Company's  internal  controls
         and the financial  reporting process.  The independent  accountants are
         responsible  for  performing  an  independent  audit  of the  Company's
         consolidated financial statements in accordance with generally accepted
         auditing  standards  and to issue a  report  thereon.  The  Committee's
         responsibility is to monitor and oversee these processes.

                In this context, the Committee has met and held discussions with
         management and the independent  accountants.  Management represented to
         the Committee that the Company's consolidated financial statements were
         prepared in accordance with generally accepted  accounting  principles,
         and the Committee has reviewed and discussed the consolidated financial
         statements  with  management  and  the  independent  accountants.   The
         Committee  discussed  with  the  independent  accountants  the  matters
         required to be  discussed by  Statement  on Auditing  Standards  No. 61
         (Communication with Audit Committees).

                                        5

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                The  Company's  independent  accountants  also  provided  to the
         Committee the written  disclosures  required by Independence  Standards
         Board Standard No. 1 (Independence  Discussions with Audit Committees),
         and the Committee  discussed  with the  independent  accountants  their
         independence.

                Based upon the  Committee's  discussion  with management and the
         independent   accountants   and   the   Committee's   review   of   the
         representation   of  management  and  the  report  of  the  independent
         accountants to the Committee,  the Committee recommended that the Board
         of Directors include the audited  consolidated  financial statements in
         the Company's  Annual  Report on Form 10-K for the year ended  December
         31, 2001 filed with the Securities and Exchange Commission.

                                             Earle V. Powell
                                             John H. Harralson, Jr.
                                             Thomas G. Ward


                              DIRECTOR COMPENSATION

         Each member of the Board of Directors  who is not a full-time  employee
of the Company or its  subsidiaries or who is not otherwise  compensated as such
receives a fee of $1,900 ($2,000  effective  second quarter of 2002) per quarter
if she or he  attends  all  meetings  of the Board of  Directors.  Five  hundred
dollars is deducted from each  quarterly  payment for each meeting missed by the
director for that quarter.


                        EXECUTIVE OFFICERS OF THE COMPANY

         Our executive officers, as listed below, are elected annually and serve
at the pleasure of our Board of Directors.





                                                                        


     DIRECTOR                     PRESENT POSITIONS WITH THE COMPANY          PRINCIPAL OCCUPATION(S) OR EMPLOYMENT(S)
     NAME/AGE                      AND THE INSURANCE SUBSIDIARIES (1)             DURING PAST FIVE OR MORE YEARS
     --------                     -----------------------------------             ------------------------------
Darrell R. Wells                 President and Chief Executive Officer        General Partner, Security
59                               (since 1995), Director and Chairman of       Management Company (investments
                                 the Board of the Company                     and investments management),
                                                                              Louisville, Kentucky

Lane A. Hersman                  Executive Vice President and Chief           Present principal positions with the
50                               Operating Officer and Director of the        Company and with Citizens Security
                                 Company; President and Chief Executive       since 1995 and with United Liberty
                                 Officer and Director of the Insurance        since 1998; formerly senior financial
                                 Subsidiaries                                 management positions with the Company
                                                                              since 1991 and with Citizens Security
                                                                              since 1988

Robert N. Greenwood              Vice President, Operations, of the           Present position with the Company
67                               Company; Senior Vice President,              since 1992, with Citizens Security
                                 Operations, of Citizens Security and         since 1989 and with United Liberty
                                 United Liberty                               since 1998

James L. Head                    Vice President, Administration, of the       Present positions with the Company
68                               Company; Senior Vice President,              since 1992, with Citizens Security
                                 Administration, of Citizens Security and     since 1990, and with United Liberty
                                 United Liberty                               since 1998

Stephen L. Marco                 Vice President and Chief Actuary of the      Present positions with the Company
51                               Company; Senior Vice President and           since 1993, with Citizens Security
                                 Chief Actuary of Citizens Security and       since 1992, and with United Liberty
                                 United Liberty                               since 1998

                                        6

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                                  PRESENT POSITIONS WITH THE COMPANY          PRINCIPAL OCCUPATION(S) OR EMPLOYMENT(S)
     NAME/AGE                      AND THE INSURANCE SUBSIDIARIES (1)             DURING PAST FIVE OR MORE YEARS
     --------                     -----------------------------------             ------------------------------

Paul M. Marquess                 Vice President, Agency, of the               Present positions with the Company
64                               Company; Senior Vice President,              and Citizens Security since 1996 and
                                 Agency, of Citizens Security and United      with United Liberty since 1998
                                 Liberty

Brent L. Nemec                   Vice President, Accounting and Chief         Present positions with the Company
47                               Financial Officer, and Treasurer of the      and Citizens Security since 1996 and
                                 Company; Senior Vice President,              with United Liberty since 1998
                                 Accounting and Chief Financial Officer
                                 and Treasurer of the Insurance Subsidiaries

Tonya G. Crawford                Vice President, Pre-Need, of the             Present positions with the Company
39                               Company and Senior Vice President,           since 1999 and with Citizens
                                 Pre-Need, of Citizens Security and           Security and United Liberty since
                                 United Liberty                               1998; formerly Director of
                                                                              Operations of United Liberty
                                                                              (acquired in 1998)



- -------------------------
(1) The Company's  Insurance  Subsidiaries are Citizens  Security Life Insurance
Company  ("Citizens  Security"),  the Company's  corporate  predecessor;  United
Liberty Life  Insurance  Company  ("United  Liberty");  and  Citizens  Insurance
Company ("Citizens Insurance"), which is presently inactive. The Company's other
subsidiary is not significant to its business.


                             EXECUTIVE COMPENSATION

         The following  table  provides a profile of our executive  compensation
and shows,  among other things,  salaries and bonuses paid during the last three
years to the  persons  named,  who  include our  President  and Chief  Executive
Officer and each of the four other most highly compensated executive officers of
the Company.




                                                                SUMMARY COMPENSATION TABLE
                                                                    ANNUAL COMPENSATION


                                                                                         
                                                                                            OTHER
      NAME AND PRINCIPAL POSITIONS                                                          ANNUAL           ALL OTHER
           WITH THE COMPANY               YEAR        SALARY           BONUS             COMPENSATION    COMPENSATION(4)

Darrell R. Wells, President and Chief     2001       $      0         $    0              $2,568(2)         $    0
Executive Officer and Chairman of the     2000       $      0         $    0               6,979(2)         $    0
Board(1)                                  1999       $      0         $    0                  $0            $    0

Lane A. Hersman, Executive Vice           2001       $135,846         $    0              $7,096(3)         $4,702
President and Chief Operating Officer     2000       $124,330         $    0              $6,833(3)         $4,465
and Director                              1999       $118,412         $1,000              $6,833(3)         $3,673

Brent L. Nemec, Vice President,           2001       $118,077         $    0                  $0            $3,871
Accounting and Chief Financial            2000       $108,429         $    0                  $0            $3,297
Officer and Treasurer                     1999       $103,289         $1,000                  $0            $3,131

Stephen L. Marco                          2001       $115,481         $    0                  $0            $4,101
Vice President and Chief Actuary          2000       $106,289         $    0                  $0            $3,821
                                          1999       $101,816         $1,000                  $0            $3,450

Robert N. Greenwood                       2001       $113,154         $    0                  $0            $3,378
Vice President, Operations                2000       $104,923         $    0                  $0            $3,240
                                          1999       $100,924         $1,000                  $0            $3,124

- -------------------------
(1) Mr.  Wells has not received any salary or bonus for serving as an officer in
a part-time capacity.

(2) Other Annual  Compensation  consists of personal  use of an airplane  partly
owned by the Company.

(3) Other Annual Compensation consists of reimbursement of auto expenses.

                                        7

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- -------------------------
(4) The amounts  shown in this column  represent  Company  contributions  to the
Company's 401(k) plan and term life insurance premiums, as follows:



                                                                               




       YEAR             MR. WELLS         MR. HERSMAN          MR. NEMEC         MR. MARCO        MR. GREENWOOD
       ----             ---------         -----------          ---------         ---------        -------------

                                                      401(K)
......................................................................................................................
     2001                  $0                $3,145             $2,519            $2,779              $2,723

     2000                  $0                $2,948             $1,967            $2,519              $2,486

     1999                  $0                $2,235             $1,870            $1,924              $1,907



                                              LIFE INSURANCE PREMIUMS
......................................................................................................................
     2001                  $0                $1,557             $1,352            $1,322               $655

     2000                  $0                $1,517             $1,330            $1,302               $754

     1999                  $0                $1,438             $1,261            $1,526              $1,217




                              EMPLOYMENT AGREEMENTS

         Messrs. Hersman and Marco have agreements with the Company and Citizens
Security that, until September 30, 2002,  would provide for a severance  payment
of one year's current salary unless such officer dies, voluntarily resigns or is
terminated for cause as defined in the agreements.


               BOARD OF DIRECTORS REPORT ON EXECUTIVE COMPENSATION

         Each year,  the Board of Directors,  other than Mr.  Hersman,  sets the
compensation  and  benefits of  executive  officers of the Company at one of its
meetings held after  completion of the Company's  financial  statements  for the
preceding year. The Board has not adopted a formal  compensation policy and does
not  regularly  employ  compensation  consultants.  In 2001,  the only  material
component of executive officer  compensation was salary, in addition to benefits
generally available to all employees.  The decision process begins with a salary
proposal by Mr.  Hersman for each  executive  officer,  other than  himself.  In
general,  the Board  intends  that  salary  levels  will be near the  median for
executives  with  comparable  responsibilities  at  comparable  companies in the
insurance industry,  although reliable industry data is difficult to obtain, and
that they will be  competitive  with other  opportunities  available  to Company
executives.  Salaries are  indirectly  related to corporate  performance in that
improved Company  performance  improves the climate for annual salary increases,
but no portion  of  executive  salaries  is  contingent  upon  meeting  specific
criteria.  The  Company  has  not  adopted  a  bonus  plan  or  other  incentive
compensation plan, other than the 1999 Stock Option Plan. No options have as yet
been granted under the Plan.

         Mr. Wells, the Company's president and chief executive officer, has not
received any salary or bonus or benefits  generally provided to employees of the
Company.  Mr. Wells is the  Company's  largest  beneficial  shareholder  and has
responsibilities  for various other businesses not otherwise  connected with the
Company.

                                               John H. Harralson, Jr.
                                               Frank T. Kiley
                                               Earle V. Powell
                                               Thomas G. Ward
                                               Darrell R. Wells
                                               Margaret A. Wells


             SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  our
directors,  executive  officers and 10% shareholders to file reports of holdings
and  transactions  in our shares  with the SEC.  Based on our  records and other
information,  we  believe  that  our  directors,   executive  officers  and  10%
shareholders met these requirements in 2001.

                                        8

  11


                                PERFORMANCE GRAPH

         This graph compares our total shareholder return with like data for the
Russell  2000 Index and the Total  Return  Industry  Index for NASDAQ  Insurance
Stocks prepared by Center for Research in Securities  Prices.  The graph assumes
$100  invested at the per share closing price of the Class A Stock on the NASDAQ
SmallCap  Market on  December  31, 1996 in  Citizens  Financial  and each of the
indices.  All  data  assume  reinvestment  of  dividends.  The  Company  has not
historically paid dividends.

                                [GRAPH OMITTED]


                                                                                          

                                   1996           1997           1998          1999           2000           2001
                           -----------------------------------------------------------------------------------------
Citizens Financial                $100.00        $114.29        $157.14       $209.52        $223.81        $157.14
Russell                           $100.00        $122.36        $119.25       $144.60        $140.23        $143.71
Nasdaq Insurance                  $100.00        $146.73        $130.73       $101.41        $127.35        $136.51




                  COMPENSATION COMMITTEE INTERLOCKS AND INSIDER
                                 PARTICIPATION

         The members of the Board of  Directors  who  participate  in  decisions
regarding the  compensation of our executives are John H. Harralson,  Jr., Frank
T. Kiley, Earle V. Powell,  Thomas G. Ward, Darrell R. Wells,  Margaret A. Wells
and,  except as to his own  compensation,  Lane A.  Hersman.  Mr.  Wells and Mr.
Hersman  are  current  executive  officers  of the  Company  and Mr.  Powell was
president of Citizens Security until his retirement in 1989.

         Mr. Wells has  responsibilities  for other  businesses  including those
that  employ  Mr.  Kiley,   and  either   determines  or   participates  in  the
determination of the compensation received by him from his employers.

         Mr. Wells and Mr. Kiley are  affiliated  with other  entities  that are
involved in continuing  transactions  with the Company.  These  transactions are
described in the next section.

                                        9

  12



                  CERTAIN TRANSACTIONS INVOLVING DIRECTORS AND
                               EXECUTIVE OFFICERS

         Darrell R. Wells,  the  Company's  President and Chairman of the Board,
provides us with securities  portfolio  management  services under four separate
contracts, one with us and one with each of our three insurance subsidiaries. He
does so through SMC Advisors, Inc., an investment advisory entity of which he is
the principal officer, a director,  and the sole shareholder.  Frank T. Kiley, a
Director of the Company,  is also an officer and director of SMC Advisors.  Each
contract  with  SMC  Advisors  provides  for us to pay a fixed  annual  fee plus
incentive  compensation  equal to five  percent  (5%) of any net  gain  from net
realized  and net  unrealized  capital  gains  and  losses in the bond and stock
portfolios of the particular  company  involved for the year. The aggregate fees
we incurred under the four contracts as a group last year were as follows: fixed
fees of $45,000  (0.04% of average cash and invested  assets for the year);  and
incentive  fees of $48,168  (0.04%) of average cash and invested  assets for the
year).  Any  excess of net  realized  and  unrealized  capital  losses  over net
realized  and  unrealized  capital  gains  at the end of a year  is not  carried
forward to the next year.  Each  contract  provides  for  automatic  renewal for
successive  one-year  periods unless we or SMC Advisors  notifies the other,  at
least 30 days prior to the end of the  current  contract  period,  that we or it
intends to terminate the contract. The contracts have been renewed for 2002. The
contracts  are also  subject  to  termination  in  certain  events of default or
insolvency.  Portfolio  investments are limited to investments  that comply with
the Kentucky Insurance Code and regulations and the overall investment  policies
of the Company and our insurance subsidiaries.

         Insurance laws require the Company's insurance  subsidiaries to deposit
portions  of their  assets in bank  custodial  accounts  for the  protection  of
policyholders.  The principal  custodian for such  statutory  deposits and other
assets is Commonwealth Bank and Trust Company, which is controlled by Mr. Wells.
The fees we pay the bank are based on the  amount of assets  held.  In 2001,  we
paid $94,199 in fees to the bank. Mr. Kiley is also a director of the bank.

         Our subsidiary  Corporate Realty Service,  Inc. manages our home office
building,  as well as two office  buildings owned by partnerships  controlled by
Mr. Wells.  These  partnerships  pay management fees to Corporate Realty Service
based upon a percentage of rental income and leasing commissions  according to a
prescribed  schedule,  and also reimburse  certain salary  expenses of Corporate
Realty  Service.  During 2001, the  partnerships  paid Corporate  Realty Service
$174,746,   consisting  of  $75,394  in  management  fees,  $43,874  in  leasing
commissions and $55,478 in salary  reimbursement.  Mr. Kiley also owns interests
in the  partnerships.  Corporate Realty Service provides  occasional  consulting
services to  Commonwealth  Bank and Trust  Company on an hourly fee basis.  Such
fees totaled $12,100 in 2001.


                                  OTHER MATTERS

         We are not aware of any other matters  requiring a vote of shareholders
at the Annual Meeting (except for procedural matters),  and we do not expect any
such other matters to arise. If, however,  any such other matters are presented,
the persons named on the enclosed proxy, or any substitutes,  will vote on these
matters according to their judgment of the best interests of the Company.


                         INDEPENDENT PUBLIC ACCOUNTANTS

         Ernst & Young,  LLP has served as our  independent  accountant  and the
auditor of our annual  financial  statements  since the Company was organized in
1990. The Board of Directors  ordinarily selects our independent  accountant and
auditor in the last half of the year.  It has not yet made a  selection  for the
current year.

         The Company paid or accrued fees payable to Ernst & Young,  LLP for the
year ending December 31, 2001 as follows:

            AUDIT  FEES.  Fees for  professional  services  for the audit of the
            Company's annual consolidated financial statements and the review of
            the  consolidated  financial  statements  included in the  Company's
            quarterly reports were $77,200.

                                       10

  13


            FINANCIAL  INFORMATION SYSTEMS DESIGN AND IMPLEMENTATION FEES. There
            were no fees for services of this kind during the year.

            ALL OTHER FEES. Fees for all other services were $77,770,  including
            $64,200 for audits of the separate  annual  financial  statements of
            the  Insurance   Subsidiaries   submitted  to  insurance  regulatory
            authorities  and  $13,750 for review of income tax returns and other
            services.

         The Audit Committee has determined that the provision by Ernst & Young,
LLP of the services covered by All Other Fees is compatible with maintaining its
independence.

         We expect that a  representative  of Ernst & Young, LLP will be present
at the Annual  Meeting,  will have the  opportunity  to make a statement  if the
representative desires to do so, and will be available to respond to appropriate
questions.


                              FINANCIAL STATEMENTS

         Our most recent annual  financial  statements are contained in the 2001
Annual Report to Shareholders,  which may be enclosed with this proxy statement.
You may  obtain  additional  copies  of the  Annual  Report  by  writing  to the
President,  The  Marketplace,  Suite 300, 12910  Shelbyville  Road,  Louisville,
Kentucky 40243. Although enclosed, you should not consider the Annual Report and
such financial  statements as part of this statement  because we do not consider
the information  contained in the Annual Report or financial statements material
for purposes of exercising your judgment regarding the matters considered at the
Annual Meeting.


                            PROPOSALS BY SHAREHOLDERS

         Shareholders  are  entitled  to  present  proposals  for  action  at  a
forthcoming  meeting if they comply with the requirements of the proxy rules. If
you  would  like  for us to  consider  including  a  proposal  in the  Board  of
Directors' proxy statement and form of proxy for presentation at the 2003 Annual
Meeting  of  Shareholders,  you must  deliver it to our  offices  not later than
December 24, 2002. If you intend to submit a proposal at the 2003 Annual Meeting
of Shareholders but do not intend to include it in the Board of Directors' proxy
statement  and form of proxy  for that  meeting,  you must  provide  appropriate
notice to us not later than March 8, 2003.  You should  send your  proposals  or
notices  described  above to the  Secretary  of the Company at The  Marketplace,
Suite 300, 12910 Shelbyville Road, Louisville, Kentucky 40243.


                               GENERAL INFORMATION

         Our Board of  Directors  is  conducting  this  solicitation  of proxies
primarily by mail.  The Company will bear the costs of the  solicitation,  which
may include reimbursement to brokerage firms and others for expenses involved in
forwarding  this  solicitation  material for the Annual Meeting to you and other
shareholders on our behalf. Certain officers,  directors,  and regular employees
of the Company may also  solicit  proxies on behalf of the Board of Directors by
means of telephone calls, personal interviews, and mail at no additional expense
to the Company, except any actual out-of-pocket communications charges.

         Whether or not you plan to attend the Annual Meeting,  please complete,
sign, date and promptly return the enclosed proxy in the enclosed  envelope.  No
postage is required for mailing in the United States.

                                  By Order of the Board of Directors,



                                  DARRELL R. WELLS
                                  PRESIDENT AND CHIEF EXECUTIVE OFFICER


                                       11

  14



                           APPENDIX TO PROXY STATEMENT
                               FORM OF PROXY CARD

                                     (Front)

PROXY

                         CITIZENS FINANCIAL CORPORATION
               PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                    FOR SHAREHOLDERS MEETING ON MAY 23, 2002

         The undersigned hereby appoints James L. Head and Len E. Schweitzer and
each or either of them, as true and lawful  agents and proxies,  with full power
of  substitution  in each, to represent the  undersigned  in all matters  coming
before the 2002 Annual Meeting of Shareholders of Citizens Financial Corporation
to be held at the office of the  Company,  The  Marketplace,  Suite  300,  12910
Shelbyville Road,  Louisville,  Kentucky on Thursday,  May 23, 2002 at 4:00 p.m.
Eastern  Daylight Time,  and any  adjournments  thereof,  and to vote all shares
owned of record by the undersigned as follows:

         1.  ELECTION OF DIRECTORS

             Nominees: John H. Harralson,  Jr., Lane A. Hersman, Frank T. Kiley,
Earle V. Powell, Thomas G. Ward, Darrell R. Wells and Margaret A. Wells.

             [ ] VOTE FOR all nominees listed above, except vote withheld from
the following nominees (if any):

             ------------------------------------------------------------------

                  OR

             [ ] VOTE WITHHELD from all nominees listed above.

         2.  OTHER MATTERS
             In their discretion, to vote with respect to any other matters that
may come  before the  Meeting or any  adjournments  thereof,  including  matters
incident to its conduct.

         WHEN  PROPERLY  EXECUTED,  THIS  PROXY  WILL  BE  VOTED  IN THE  MANNER
SPECIFIED ABOVE BY THE SHAREHOLDER.  TO THE EXTENT CONTRARY  SPECIFICATIONS  ARE
NOT GIVEN,  THIS PROXY WILL BE VOTED FOR THE NOMINEES LISTED IN ITEM 1, WITH THE
DISCRETIONARY AUTHORITY SET FORTH IN THE ACCOMPANYING PROXY STATEMENT.

                    PLEASE DATE AND SIGN ON THE REVERSE SIDE


  15


                                     (Back)


                                      Dated:_________________________, 2002
PLEASE SIGN EXACTLY AS
NAME APPEARS BELOW


                                      ____________________________Signature

                                      ____________________________Signature



                                     (JOINT OWNERS SHOULD EACH SIGN.
                                     ATTORNEYS-IN-FACT, EXECUTORS,
                                     ADMINISTRATORS, CUSTODIANS,
                                     PARTNERS, OR CORPORATION
                                     OFFICERS SHOULD GIVE FULL TITLE).





                    PLEASE DATE, SIGN, AND RETURN THIS PROXY
                       IN THE ENCLOSED ENVELOPE PROMPTLY.
                        NO POSTAGE IS NECESSARY IF MAILED
                              IN THE UNITED STATES.