FIRST FEDERAL BANC OF THE SOUTHWEST, INC.
                             2006 RETENTION PAY PLAN


     THIS RETENTION PAY PLAN is entered into this 10th day of  October, 2006, by
First Federal Banc of the  Southwest,  Inc. (the  "Company")  for the benefit of
certain key  employees of First  Federal Bank (the "Bank")  listed on Schedule A
hereto (each of whom shall be referred to herein as "Employee").

                                    RECITALS


     WHEREAS,  the  Company  desires to be ensured of the  Employees'  continued
active participation in the business of the Bank and the Company in the event of
a Change in Control; and

     WHEREAS,  in order to induce  the  Employee  to remain in the employ of the
Bank  and the  Company  and  any  successors  thereto,  and to  provide  further
incentive to preserve and maintain  the Bank's  ongoing  operations  and project
stability  and  soundness to the Bank's  customers  and  employees,  the Company
desires to provide  benefits which shall be due the Employee in the event his or
her employment  with the Bank and Company and any successors  thereto  continues
for a specified period of time following a Change in Control.

     NOW THEREFORE, the First Federal Banc of the Southwest, Inc. 2006 Retention
Pay Plan (the "Plan") provides as follows:

     1.  Purpose.  The Plan  provides a  Retention  Bonus to  certain  executive
officers and key  employees  who  maintain  their  employment  with the Bank and
Company,  or any successor to the Bank or the Company,  for a minimum  specified
period following a Change in Control.

     2. Term of Plan.  The term of the Plan  expires  December  31,  2007 in the
event a Change in Control has not occurred in 2007.

     3.  Definitions.  The following words and terms shall have the meanings set
forth below for the purposes of this Plan:

          (a)  Acquiror. Any company, bank or person that acquires 50% or more
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               of the Company's outstanding common stock.

          (b)  Change in Control.  "Change in Control"  shall  be deemed to have
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               occurred at such time as (a) any "person" (as the term is used in
               Sections 13(d) and l4(d) of the  Securities  Exchange Act of 1934
               ("Exchange  Act"))  is or  becomes  the  "beneficial  owner"  (as
               defined  in Rule  l3d-3  under the  Exchange  Act),  directly  or
               indirectly, of securities of the Company representing 50% or more
               of  the  combined  voting  power  of  the  Company's  outstanding
               securities  except  for any  securities  purchased  by the Bank's
               employee stock  ownership plan or trust;  or (b)  individuals who
               constitute the Board on the date hereof (the  "Incumbent  Board")
               cease for any reason to constitute  at least a majority  thereof,
               provided  that any person  becoming a director  subsequent to the
               date hereof  whose  election  was  approved by a vote of at least
               three-quarters  of the directors  comprising the Incumbent Board,
               or whose  nomination  for election by the Company's  stockholders
      
               was approved by the same  Nominating  Committee  serving under an
               Incumbent  Board,  shall be, for  purposes  of this  clause  (b),
               considered as though he were a member of the Incumbent  Board; or
               (c)   consummation   of  a  plan   of   reorganization,   merger,
               consolidation, sale of all or substantially all the assets of the
               Bank or the Company or similar  transaction  unless,  immediately
               following such transaction, at least a majority of the members of
               the board of directors or other  governing  body of the resulting
               or surviving entity are individuals who were members of the Board
               immediately   prior  to  the  transaction  and  equity  interests
               representing  at  least a  majority  of the  voting  power in the
               election of directors or other  members of the board of directors
               or other governing board of the resulting or surviving entity are
               owned,  immediately  following such  transaction,  by persons who
               owned  common  stock  of the  Company  immediately  prior to such
               transaction and in substantially the same relative proportions as
               their ownership of common stock of the Company  immediately prior
               to  such  transaction;  or (d)  consummation  of a  tender  offer
               pursuant  to which the  shareholders  owning  beneficially  or of
               record 50% or more of the  outstanding  securities of the Company
               have tendered their shares pursuant to such tender offer and such
               tendered shares have been accepted by the tender offeror;  or (e)
               consummation of a dissolution or complete liquidation of the Bank
               or  the  Company,  or  shareholder  approval  of a plan  for  the
               dissolution or complete liquidation of the Bank or the Company.

          (c)  Cause.  Cause  means  personal  dishonesty, incompetence, willful
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               misconduct,  any  breach of  fiduciary  duty  involving  personal
               profit,  intentional  failure to perform  stated  duties,  or the
               willful  violation of any law,  rule, or  regulation  (other than
               traffic violations or similar offenses) or final cease-and-desist
               order, any of which results in a material loss to the Bank or the
               Company.

          (d)  Bonus Employment  Period. The period of time as set forth in  the
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               attached  Schedule A in which an Employee  must work for the Bank
               and  Company,  or any  successor  thereto,  following a Change in
               Control, in order to receive the Retention Bonus under this Plan.
               Notwithstanding the prior sentence,  if the length of post-Change
               in Control  employment set forth in the attached Schedule A would
               extend an  Employee's  Bonus  Employment  Period beyond April 30,
               2007, such Employee's Bonus Employment Period will  automatically
               end on April 30,  2007 and the  Retention  Bonus  will be paid on
               such date.

          (e)  Retention Bonus. Retention Bonus means the bonus set forth in the
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               attached Schedule A.

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     4. Participation.  Participation in the Plan shall be approved by the Board
of Directors of the Company ("Board") and limited to the Employees listed in the
attached Schedule A.

     5. Eligibility for Benefits.  An Employee listed on the attached Schedule A
shall be eligible to receive the Retention Bonus set forth thereunder as long as
such  Employee  remains  employed  with the Bank and Company,  or any  successor
thereto,  for the full Bonus Employment Period, and performs his or her assigned
duties in a professional and satisfactory manner.

     6. Timing and Method of Payment.  The  Employee   shall  receive his or her
Retention  Bonus in a single  lump sum  payment by the  earlier of (i) April 30,
2007, or (ii) the thirtieth  (30th) day after the  expiration of the  Employee's
Bonus Employment Period.

     7. Source of Benefits.  The  Acquiror  shall pay the  Employee's  Retention
Bonus under the Plan from its general assets.

     8. No Effect on Severance  Plan. Any right to a Retention  Bonus under this
Plan shall not affect an Employee's  right,  if any, to benefits under the First
Federal Banc of the Southwest, Inc. Severance Plan.

     9. No Guarantee of Employment. Nothing contained in this Plan herein alters
any of the other terms of an Employee's employment. Accordingly, any benefits an
Employee would be entitled  hereunder are in addition to such Employee's current
salary and other  employee  benefits  and/or  other  compensation.  Furthermore,
nothing  contained  herein shall be construed as a contract of  employment.  The
Bank and Company are free to terminate an Employee's  employment at any time and
an  Employee  is  free to  terminate  his or her  employment  at any  time.  Any
termination  of Employee by the Bank or the Company prior to the effective  date
of a Change in Control would not entitle the Employee to a payment hereunder. In
the event of termination of an Employee by an Acquiror, other than for Cause, on
the effective  date of, or following a Change in Control but prior to the end of
the Bonus Employment  Period,  the Acquiror shall pay the Retention Bonus to the
Employee on the Employee's last day of employment.

     10. Arbitration.  Any dispute or controversy arising under or in connection
with this Plan shall be settled  exclusively  by  arbitration,  conducted  by an
arbitrator  selected  jointly by the Bank or the Acquiror and the  Employee,  in
accordance  with  the  rules of the  American  Arbitration  Association  then in
effect.  Judgment may be entered on the  arbitrator's  award in any court having
jurisdiction.

     11. Required Provisions.

          (a)  The Bank may terminate the Employee's employment at any time. The
               Employee  shall not have the  right to  receive  compensation  or
               other  benefits  for any period  after  termination  for Cause as
               defined hereinabove.

          (b)  If the  Employee  is  suspended   from office and/or  temporarily
               prohibited  from  participating  in the  conduct  of  the  Bank's
               affairs  by  a  notice  served  under  Section  8(e)(3)  (12  USC

                                       3

               ss.1818(e)(3))  or 8(g)(1) (12 USC  ss.1818(g)(1)) of the Federal
               Deposit  Insurance Act, the Company's  obligations under the Plan
               shall be  suspended as of the date of service,  unless  stayed by
               appropriate  proceedings.  If  the  charges  in  the  notice  are
               dismissed,  the Bank may in its  discretion  (i) pay the Employee
               all or part  of the  compensation  withheld  while  its  contract
               obligations  were  suspended  and (ii)  reinstate (in whole or in
               part) any of its obligations which were suspended.

          (c)  If  the  Employee  is removed and/or permanently prohibited from
               participating  in the  conduct of the Bank's  affairs by an order
               issued under Section  8(e)(4) (12 USC  ss.1818(e)(4))  or 8(g)(1)
               (12 USC  ss.1818(g)(1)) of the Federal Deposit Insurance Act, all
               obligations of the Bank, if any,  under the Plan shall  terminate
               as of the effective  date of the order,  but vested rights of the
               contracting parties shall not be affected.

          (d)  If the Bank is  in  default as defined in  Section 3(x)(1)(12 USC
               ss.1813(x)(1))   of  the  Federal  Deposit   Insurance  Act,  all
               obligations of the Bank, if any, under this Plan shall  terminate
               as of the date of default,  but this  paragraph  shall not affect
               any vested rights of the Plan participants.

          (e)  All obligations of the Bank, if any, under this contract shall be
               terminated,  except to the extent determined that continuation of
               the  contract is  necessary  for the  continued  operation of the
               Bank,  (i) by the  Director of the OTS or his or her  designee at
               the time the FDIC enters into an agreement to provide  assistance
               to or on behalf  of the Bank  under the  authority  contained  in
               Section  13(c)  (12  USC   ss.1823(c))  of  the  Federal  Deposit
               Insurance  Act; or (ii) by the Director or his or her designee at
               the  time  the  Director  or  his  or  her  designee  approves  a
               supervisory  merger to resolve  problems  related to operation of
               the Bank or when the Bank is  determined by the Director to be in
               an unsafe or unsound  condition.  Any rights of the parties  that
               have  already  vested,  however,  shall not be  affected  by such
               action.

          (f)  Notwithstanding  anything herein   contained to the contrary, any
               payments  to the  Employee  by the Bank or the  Company,  whether
               pursuant  to  this  Plan  or   otherwise,   are  subject  to  and
               conditioned  upon  their  compliance  with  Section  18(k) of the
               Federal Deposit Insurance Act, 12 U.S.C. Section 1828(k), and the
               regulations promulgated thereunder in 12 C.F.R. Part 359.

          (g)  Following  a  Change in Control, the foregoing paragraphs of this
               Section 11, shall be read by substituting the term "Acquiror" for
               the term "Bank" wherever the latter appears herein.

     12.  Amendment.  The  Company  reserves  the right to amend the Plan at any
time, with or without  advance  notice,  provided such amendment does not reduce
the benefits to any Employee under the Plan.

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     13.  Governing  Law.  This  validity,   interpretation,   construction  and
performance  of the Plan  shall  be  governed  by the  laws of the  State of New
Mexico,  except to the extent that such laws contravene or are inconsistent with
Federal laws.

     14.  Successors  and Assigns.  The  provisions  of this Plan shall bind and
inure to the benefit of the Bank and Company and their  successors  and assigns.
The term  "successors" as used herein shall include an Acquiror or any corporate
or other business entity which shall, whether by merger, consolidation, purchase
or otherwise  acquire all or substantially all of the business and assets of the
Bank and Company,  and  successors of any such  corporations  or other  business
entities.


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     IN WITNESS WHEREOF, the Bank has caused the Plan to be executed by its duly
authorized  officers and the corporate seal to be affixed and duly attested,  as
of the 10th day of October, 2006.


Effective Date:   October 10, 2006.


ATTEST:                           FIRST FEDERAL BANC OF THE SOUTHWEST, INC.


/s/ George A. Rosenbaum, Jr.      /s/ Aubrey L. Dunn, Jr.
____________________________      _____________________________________________
Secretary                         President and Chief Executive Officer








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                                   SCHEDULE A



Employee              Bonus Employment Period                   Retention Bonus
- --------              -----------------------                   ---------------











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