FOR IMMEDIATE RELEASE
CONTACT: Richard B. Collins, President and Chief Executive Officer
TELEPHONE: (413) 787-1700


UNITED FINANCIAL BANCORP, INC. INCREASES MAXIMUM PURCHASE
LIMITATION AND COMMENCES SYNDICATED OFFERING

     West Springfield,  MA, November 16, 2007: United Financial Bancorp, Inc., a
recently formed  Maryland  corporation  (the  "Company"),  the proposed  holding
company for United Bank and  successor  company  for United  Financial  Bancorp,
Inc., a Federal corporation  (NASDAQ Global Select:  UBNK), today announced that
the  subscription  offering and community  offering  portion of its  second-step
conversion concluded on November 14, 2007. A total of 1,123 orders were received
in the  subscription  and community  offering,  totaling  2,344,028  shares (not
including  shares to be purchased by the employee stock ownership  plan).  These
orders will be maintained by the Company,  with interest on  subscribers'  funds
continuing to accrue until completion of the offering.

     In  addition,  the  Company  announced  today  that it  filed a  prospectus
supplement with the Securities and Exchange  Commission  (the "SEC")  increasing
the  maximum  purchase  limitation  from  200,000  shares to 475,000  shares for
purchasers  and from  400,000  shares to 475,000  shares for  purchasers  acting
together with others, in all categories of the offering combined,  including the
syndicated offering. Consistent with the prospectus dated October 12, 2007, only
those persons who  subscribed for 200,000  shares will be  resolicited,  and any
increased orders will be due by 5:00 PM, Eastern time, on November 23, 2007. All
other eligible  subscribers who properly  completed and timely submitted a stock
order form will be allocated  the number of shares of common stock  requested in
their stock order form.

     The Company also announced  today that, as  contemplated in the prospectus,
it has commenced a syndicated  offering to sell shares to the general public not
subscribed for in the subscription  offering and the community offering.  Keefe,
Bruyette & Woods,  Inc. is acting as lead manager for the  syndicated  offering,
which is being  conducted on a best efforts  basis.  Neither  Keefe,  Bruyette &
Woods nor any other  member of the  syndicate  group is required to purchase any
shares in the offering.

     Subject to market conditions,  independent  appraiser review and regulatory
approval,  the Company  expects to sell in the aggregate no more than 11,250,000
shares, which is the midpoint of the offering range set forth in the prospectus,
in  the  subscription  offering,  the  community  offering  and  the  syndicated
offering.

     The  completion  of the  offering  remains  subject to (1)  approval of the
conversion  by the  stockholders  of  United  Financial  Bancorp,  Inc.  and the
depositors  of United Bank at special  meetings to be held on November 27, 2007,
(2) final  approval  from the  Office  of Thrift  Supervision  to  complete  the
conversion and the offering, including approval of an updated appraisal, and (3)
the sale of at least 9,562,500 shares.

     United  Financial  Bancorp,  Inc. is the holding company for United Bank, a
federally   chartered   savings   bank   headquartered   in  West   Springfield,
Massachusetts that had $1.1 billion in assets at September 30, 2007. United Bank
was originally founded in 1882, as a  Massachusetts-chartered  cooperative bank.
In July 2005, United Financial Bancorp,  Inc. completed its initial public stock
offering.  Investors may obtain  additional  information  about United Financial



Bancorp,  Inc.  on the  Internet  at  www.bankatunited.com,  under the  Investor
Relations section.

         This press release contains certain forward-looking statements. These
forward-looking statements are made in good faith pursuant to the "safe harbor"
provisions of the Private Securities Litigation Reform Act of 1995. The words
"may," "could," "should," "would," "believe," "anticipate," "estimate,"
"expect," "intend," "plan" and similar expressions are intended to identify
forward-looking statements. These forward-looking statements may be subject to
significant known and unknown risks, uncertainties, and other factors,
including, but not limited to, those matters referred to in the preceding
sentence.

         Although we believe that the expectations reflected in such
forward-looking statements are reasonable, actual results may differ materially
from the results discussed in these forward-looking statements. You are
cautioned not to place undue reliance on these forward-looking statements, which
speak only as of the date hereof. United Financial Bancorp, Inc. undertakes no
obligation to republish revised forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.

     United  Financial  Bancorp,   Inc.  has  filed  a  registration   statement
(including a prospectus) with the Securities and Exchange Commission (the "SEC")
for the  offering to which this  communication  relates.  This press  release is
neither an offer to sell nor a solicitation  of an offer to buy shares of common
stock nor shall there be any sale of these securities in any state in which such
offer,  solicitation  or  sale  would  be  unlawful  prior  to  registration  or
qualification  under the  securities  laws of any such state.  The offer is made
only  by the  prospectus.  United  Financial  Bancorp,  Inc.  has  filed a proxy
statement/  prospectus  concerning the conversion with the SEC.  Shareholders of
United Financial Bancorp, Inc. are urged to read the proxy statement/ prospectus
because it  contains  important  information.  Investors  are able to obtain all
documents filed with the SEC by United Financial Bancorp, Inc. free of charge by
visiting EDGAR on the SEC's website at www.sec.gov. In addition, documents filed
with the SEC by United Financial Bancorp, Inc. are available free of charge from
the Corporate Secretary of United Financial Bancorp, Inc. at 95 Elm Street, West
Springfield,  Massachusetts  01089,  telephone  (413)  788-3333.  The directors,
executive  officers,  and certain other  members of management  and employees of
United Financial  Bancorp,  Inc. are participants in the solicitation of proxies
in favor of the conversion from the  shareholders of United  Financial  Bancorp,
Inc.  Information about the directors and executive officers of United Financial
Bancorp, Inc. is included in the proxy statement/ prospectus filed with the SEC.

     The securities are not savings accounts or savings deposits, may lose value
and are not insured or guaranteed by the Federal Deposit  Insurance  Corporation
or any government agency.