<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE INTERIM
CONSOLIDATED FINANCIAL STATEMENTS OF EASYRIDERS, INC. AND AS OF AND FOR THE
THREE-MONTH PERIOD ENDED MARCH 31, 2000 INCLUDED IN THIS REPORT ON FORM 10-Q AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>

                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               MAR-31-2000
<CASH>                                         526,988
<SECURITIES>                                         0
<RECEIVABLES>                                3,726,219
<ALLOWANCES>                                   438,010
<INVENTORY>                                  2,832,073
<CURRENT-ASSETS>                             8,693,553
<PP&E>                                       8,779,012
<DEPRECIATION>                               3,063,814
<TOTAL-ASSETS>                              75,536,451
<CURRENT-LIABILITIES>                       16,761,083
<BONDS>                                      1,000,000
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        24,485
<OTHER-SE>                                  19,269,715
<TOTAL-LIABILITY-AND-EQUITY>                75,536,451
<SALES>                                     11,751,807
<TOTAL-REVENUES>                            11,751,807
<CGS>                                        8,845,812
<TOTAL-COSTS>                                8,845,812
<OTHER-EXPENSES>                             3,268,905
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           1,082,505
<INCOME-PRETAX>                            (1,375,267)
<INCOME-TAX>                                     7,851
<INCOME-CONTINUING>                        (1,383,118)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (1,383,118)
<EPS-BASIC>                                      (.06)
<EPS-DILUTED>                                    (.06)