<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
UNAUDITED FINANCIAL STATEMENTS OF THE GRAND PRIX ASSOCIATION OF LONG BEACH, INC.
AT SEPTEMBER 30, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JUN-30-1996
<PERIOD-START>                             JUL-01-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                      10,250,000
<SECURITIES>                                         0
<RECEIVABLES>                                  760,000
<ALLOWANCES>                                         0
<INVENTORY>                                     63,000
<CURRENT-ASSETS>                            11,799,000
<PP&E>                                      20,012,000
<DEPRECIATION>                             (3,830,000)
<TOTAL-ASSETS>                              46,625,000
<CURRENT-LIABILITIES>                      (1,563,000)
<BONDS>                                   (22,930,000)
<PREFERRED-MANDATORY>                      (2,500,000)
<PREFERRED>                                          0
<COMMON>                                  (15,544,000)
<OTHER-SE>                                 (3,206,000)
<TOTAL-LIABILITY-AND-EQUITY>              (46,625,000)
<SALES>                                              0
<TOTAL-REVENUES>                             1,566,000
<CGS>                                                0
<TOTAL-COSTS>                                1,668,000
<OTHER-EXPENSES>                                11,000
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              93,000
<INCOME-PRETAX>                              (206,000)
<INCOME-TAX>                                  (86,000)
<INCOME-CONTINUING>                          (120,000)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (120,000)
<EPS-PRIMARY>                                    (.04)
<EPS-DILUTED>                                    (.04)