<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE UNAUDITED FINANCIAL STATEMENTS OF THE GRAND PRIX ASSOCIATION OF LONG BEACH, INC. AT SEPTEMBER 30, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> JUN-30-1996 <PERIOD-START> JUL-01-1996 <PERIOD-END> SEP-30-1996 <CASH> 10,250,000 <SECURITIES> 0 <RECEIVABLES> 760,000 <ALLOWANCES> 0 <INVENTORY> 63,000 <CURRENT-ASSETS> 11,799,000 <PP&E> 20,012,000 <DEPRECIATION> (3,830,000) <TOTAL-ASSETS> 46,625,000 <CURRENT-LIABILITIES> (1,563,000) <BONDS> (22,930,000) <PREFERRED-MANDATORY> (2,500,000) <PREFERRED> 0 <COMMON> (15,544,000) <OTHER-SE> (3,206,000) <TOTAL-LIABILITY-AND-EQUITY> (46,625,000) <SALES> 0 <TOTAL-REVENUES> 1,566,000 <CGS> 0 <TOTAL-COSTS> 1,668,000 <OTHER-EXPENSES> 11,000 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 93,000 <INCOME-PRETAX> (206,000) <INCOME-TAX> (86,000) <INCOME-CONTINUING> (120,000) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (120,000) <EPS-PRIMARY> (.04) <EPS-DILUTED> (.04)