<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PACIFIC
COAST APPAREL COMPANY INC dba Aca Joe AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          SEP-30-1996
<PERIOD-START>                             OCT-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                          20,498
<SECURITIES>                                 3,022,004
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                    539,083
<CURRENT-ASSETS>                             3,717,656
<PP&E>                                         120,965
<DEPRECIATION>                                  11,544
<TOTAL-ASSETS>                               3,840,859
<CURRENT-LIABILITIES>                          358,652
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                     5,806,868
<OTHER-SE>                                 (2,326,710)
<TOTAL-LIABILITY-AND-EQUITY>                 3,840,859
<SALES>                                         66,022
<TOTAL-REVENUES>                                66,022
<CGS>                                           27,000
<TOTAL-COSTS>                                  379,425
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              11,199
<INCOME-PRETAX>                              (351,602)
<INCOME-TAX>                                       800
<INCOME-CONTINUING>                          (352,402)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (352,402)
<EPS-PRIMARY>                                    (.12)
<EPS-DILUTED>                                    (.12)