<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM CONSOLIDATED
BALANCE SHEET & CONSOLIDATED INCOME STATEMENT AND IS QUALIFIED IN ITS ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                                                  
<PERIOD-TYPE>                   YEAR                   YEAR
<FISCAL-YEAR-END>                          AUG-04-1996             AUG-03-1997
<PERIOD-START>                             JUL-31-1995             AUG-05-1996
<PERIOD-END>                               AUG-04-1996             AUG-03-1997
<CASH>                                           6,021                   6,769
<SECURITIES>                                         0                       0
<RECEIVABLES>                                    9,445                  20,628
<ALLOWANCES>                                       823                   1,873
<INVENTORY>                                        867                     952
<CURRENT-ASSETS>                                18,348                  29,695
<PP&E>                                          76,382                 124,561
<DEPRECIATION>                                  18,717                  30,889
<TOTAL-ASSETS>                                  81,827                 132,237
<CURRENT-LIABILITIES>                           16,706                  27,866
<BONDS>                                              0                       0
<PREFERRED-MANDATORY>                                0                       0
<PREFERRED>                                          0                       0
<COMMON>                                             0                      96
<OTHER-SE>                                      22,143                  49,642
<TOTAL-LIABILITY-AND-EQUITY>                    81,827                 132,237
<SALES>                                         70,028                  84,527
<TOTAL-REVENUES>                                70,028                  84,527
<CGS>                                           43,411                  53,184
<TOTAL-COSTS>                                   43,411                  53,184
<OTHER-EXPENSES>                                21,281                  26,074
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                               3,906                   3,887
<INCOME-PRETAX>                                  1,430                   1,382
<INCOME-TAX>                                     (994)                       0
<INCOME-CONTINUING>                              2,424                   1,382
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                     2,424                   1,382
<EPS-PRIMARY>                                     0.37                    0.16
<EPS-DILUTED>                                     0.37                    0.16