EXHIBIT 10.44
 
                            NTN COMMUNICATIONS, INC.

                 PERFORMANCE INCENTIVE STOCK OPTION AGREEMENT

     THIS PERFORMANCE INCENTIVE STOCK OPTION AGREEMENT (this "Agreement") is
made and entered into as of November 4, 1996, but modified as to exercise price
as of May 14, 1997, by and between NTN COMMUNICATIONS, INC., a Delaware
corporation (the "Company"), and GERALD SOKOL, JR., an individual (the
"Optionee").

                                  WITNESSETH

     WHEREAS, the Company's Board of Directors authorized the grant to the
Optionee pursuant to the Company's 1995 Stock Option Plan, as amended, (the
"Plan") of an option (the "Option") to purchase 175,000 shares of Common Stock,
$.005 par value, of the Company (the "Common Stock") upon the terms and
conditions hereinafter set forth;

     NOW, THEREFORE, in consideration of the mutual promises and covenants made 
herein and the mutual benefits to be derived herefrom, the parties hereto agree 
as follows:

     1.  Grant of Incentive Option.  The Company hereby grants to the Optionee 
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the right and option to purchase, in accordance with the terms and conditions of
the Plan and this Agreement, an aggregate of 175,000 shares of Common Stock at
the price of $2.81 per share (the "Price"), exercisable from time to time, prior
to the close of business on November 3, 2006 (the "Expiration Date"). The Option
is intended to constitute an incentive stock option within the meaning of
Section 422A of the Internal Revenue code of 1986, as amended (the "Code").

     2.  Vesting and Exercisability of Option.  The shares subject to this 
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option will become vested and exercisable as to one-third on the first 
anniversary of the Date of Grant, as to an additional one-third on the second 
anniversary of the Date of Grant, and as to the final one-third on the third 
anniversary of the Date of Grant.  The right to purchase any or all of such 
shares will terminate on the close of business on November 3, 2006.  
Notwithstanding the foregoing, the vesting of this option is conditioned on the 
meeting of the criteria set forth in the "Notice of Grant of Performance Based 
Incentive Options" which Optionee previously received.  In the event of the 
Optionee's Termination of Employment (other than by reason of death) this Option
may only be exercised by Optionee to the extent exercisable at Termination of 
Employment, at any time prior to 90 days after Termination of Employment in 
order to qualify for incentive stock option tax treatment.

     3.  Change in Control Event.
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     Notwithstanding Section 2 hereof, the Option shall become vested and 
exercisable in full immediately upon a Change in Control Event.  A "Change in 
Control Event" shall mean:

         (1)  The acquisition by any individual entity or group (within the 
meaning of Section 13(d)(3) or 14(d)(2) of the Securities Exchange Act of 1934, 
as amended (the "Exchange Act") (a "Person") of beneficial ownership of 50% or 
more of the then outstanding voting


 
securities of the Corporation entitled to vote generally in the election of 
directors (the "Outstanding Voting Securities"); provided, however, that the 
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following acquisitions shall not constitute a Change in Control Event:  (A) any 
acquisition by the Corporation or (B) any acquisition by any employee benefit 
plan (or related trust) sponsored or maintained by the Corporation or any 
corporation controlled by the Corporation.

         (2) Individuals who, as of the date hereof, constitute the Board (the
"Incumbent Board") cease for any reason to constitute at least a majority of the
Board; provided, however, that any individual who becomes a director subsequent
to the date hereof whose election, or nomination for election by the
Corporation's shareholders, was approved by a vote of at least a majority of the
directors then comprising the Incumbent Board shall be considered as though such
individual were a member of the Incumbent Board; but excluding, for this
purpose, any such individual whose initial assumption of office occurs as a
result of either an actual or threatened election contest (as such terms are
used in Rule 14a-11 of Regulation 14A promulgated under the Exchange Act) or
other actual or threatened solicitation of proxies or consents by or on behalf
of a Person other than the Board; or

         (3) Approval by the shareholders of the Corporation of a 
reorganization, merger or consolidation (a "transaction"), unless, following
such transaction in each case, more than 50% of, respectively, the then
outstanding shares of common stock of the corporation resulting from such
transaction and the combined voting power of the then outstanding voting
securities of such corporation entitled to vote generally in the election of
directors is then beneficially owned, directly or indirectly, by all or
substantially all of the individuals and entitles who were the beneficial
owners, respectively, of the outstanding Common stock and Outstanding Voting
Securities immediately prior to such transaction; or

         (4) Approval by the shareholders of the Corporation of (A) a complete
liquidation or dissolution of the Corporation or (B) the sale or other
disposition of all or substantially all of the assets of the Corporation, unless
such assets are sold to a corporation and following such sale or other
disposition, the condition described in paragraph (3) above is satisfied.

     4. Method of Exercise of Option and Payment of Purchase Price. Each
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exercise of the Option shall be by means of a written notice of exercise
delivered to the Company and specifying the number of whole shares with respect
to which the Option is being exercised, together with any written statements
required pursuant to Section 9 below and payment of the Price in full in cash or
by check payable to the order of the Company; provided that so-called cashless
exercises may be permitted in the discretion of the Committee administering the
Plan. The delivery of shares pursuant to an exercise of this Option will be
conditional upon payment by the Optionee of amounts sufficient to enable the
Company to pay all applicable federal, state and local withholding taxes.

     5.  Effect of Death of Optionee.  The Option and all other rights 
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hereunder, to the extent such rights shall not have been exercised, shall, 
unless sooner terminated pursuant to the Plan, terminate and become null and 
void at the end of twelve months following the Optionee's death.  During the 
twelve-month period after death, the Option may, to the extent exercisable on 
the date of death (or earlier termination), be exercised by the executor of the 
Optionee's will or

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the administrator of the holder's estate; provided that in no event may the 
Option be exercised by any person after the Expiration Date.

     6.  Non-Assignability of Option.  Subject to the provisions of the Plan, 
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the Option and the rights and privileges conferred hereby are not transferable 
or assignable and may not be offered, sold, pledged, hypothecated or otherwise 
disposed of in any way (whether by operation of law or otherwise) and shall not 
be subject to execution, attachment, garnishment, levy or similar process.  
During the Optionee's lifetime, the Option may be exercised only by the 
Optionee, or, subject to the provisions of Section 5, within twelve months after
his death by the executor of his will or the administrator of his estate, and 
not otherwise, regardless of any community property or other interest therein of
the Optionee's spouse or such spouse's successor in interest.  In the event that
the spouse of the Optionee shall have acquired a community property interest in 
the Option, the Optionee, or such transferees, may exercise it on behalf of the 
spouse of the Optionee or such spouse successor in interest.

     7.  Adjustments and Other Rights.  The rights of the Optionee hereunder 
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will be subject to adjustments and modifications in certain circumstances and 
upon occurrence of certain events including a reorganization, merger, 
combination, recapitalization, reclassification, stock split, reverse stock 
split, stock dividend or stock consolidation, as set forth in the Plan.

     8.  Optionee Not A Stockholder.  Neither the Optionee nor any other person 
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entitled to exercise the Option shall have any of the rights or privileges of a 
shareholder of the Company as to any shares of Common Stock not actually issued 
and delivered to him.  No adjustment will be made for dividends or other rights 
for which the record date is prior to the date on which such stock certificate 
or certificates are issued even if such record date is subsequent to the date 
upon which notice of exercise was delivered and the tender of payment was 
accepted.

     9.  Application of Securities Laws.  No shares of Common Stock may be 
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purchased pursuant to the Option unless and until any then applicable 
requirements of the Securities and Exchange Commission, the California 
Department of Corporations and any other regulatory agencies, including any 
other state securities law commissioners having jurisdiction over the Company or
such issuance, and any exchanges upon which the Common Stock may be listed, 
shall have been fully satisfied.  The Optionee represents, agrees and certifies 
that:

         (a) If the Optionee exercises the Option in whole or in part at a time
when there is not in effect under the Securities Act of 1933, as amended (the
"Act"), a registration statement relating to the Common Stock issuable upon
exercise and available for delivery to him a prospectus meeting the requirements
of Section 10(a)(3) of the Act, the Optionee will acquire the Common Stock
issuable upon such exercise for the purpose of investment and not with a view to
resale or distribution and that, as a condition to each such exercise, he or she
will furnish to the Company a written statement to such effect, satisfactory in
form and substance to the Company, which statement also acknowledges that the
Option shares have not been registered under the Act and are "restricted
securities" within the meaning of Rule 144 under the Act and are subject to
restrictions on transfer; and

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          (b) If and when the Optionee proposes to publicly offer or sell the
Common Stock issued to him upon exercise of the Option, the Optionee will notify
the Company prior to any such offering or sale and will abide by the opinion of
counsel to the Company as to whether and under what conditions and
circumstances, if any, he or she may offer and sell such shares, but such
procedure need not be followed if a Prospectus was delivered to the Optionee
with the shares of Common Stock and the Common Stock was and is listed on the
New York Stock Exchange or the American Stock Exchange.

     The Optionee understands that the certificate or certificates representing 
the Common Stock acquired pursuant to the Option may bear a legend referring to
the foregoing matters and any limitations under the Act and state securities 
laws with respect to the transfer of such Common Stock, and the Company may 
impose stop transfer instructions to implement such limitations, if applicable. 
Any person or persons entitled to exercise the Option under the provisions of 
Section 5 above shall be bound by and obligated under the provisions of this 
Section 9 to the same extent as is the Optionee.

     10.  Notices.  Any notice to be given under the terms of this Agreement or 
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pursuant to the Plan shall be in writing and addressed to the Secretary of the 
Company at its principal office and any notice to be given to the Optionee shall
be addressed to him at the address given beneath the Optionee's signature 
hereto, or at such other address as either party may hereafter designate in 
writing to the other party.  Any such notice shall be deemed to have been duly 
given when enclosed in a properly sealed envelope addressed as aforesaid, 
registered or certified, and deposited (postage and registry or certification 
fee prepaid) in a post office or branch post office regularly maintained by the 
United States Government.

     11.  Effect of Agreement.  This Agreement shall be assumed by, be binding 
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upon and inure to the benefit of any successor or successors of the Company to 
the extent to be provided in the Plan.

     12.  Withholding.  The provisions of the Plan shall govern any withholding 
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that the Company is required to make with respect to the exercise of the Option.

     13. Applicability of the Plan. The Option and this Agreement will be
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subject to, and the Company and the Optionee agree to be bound by, all of the
terms and conditions of the Plan as and when adopted by the Board of Directors
of the Company and approved by the Company's stockholders. The rights of the
Optionee will be subject to limitations, adjustments, modifications, suspension
and termination in certain circumstances and upon the occurrence of certain
conditions as set forth in the Plan as originally adopted, but shall not be
adversely affected by any future amendments to the Plan.

     14. Laws Applicable to Construction. The Option has been granted, executed
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and delivered as of the day and year first above written in Carlsbad,
California, and the interpretation, performance and enforcement of the Option
and this Agreement shall be governed by the internal laws of the State of
California.

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     IN WITNESS WHEREOF, the Company has caused this Agreement to be executed on
its behalf by a duly authorized officer and the Optionee has hereunto set his 
hand as of the day and year first above written.

                                        NTN COMMUNICATIONS, INC.,
                                        a Delaware corporation


                                        By:    /s/Laura Kass    
                                           ----------------------
                                           LAURA KASS
                                           Its Secretary


                                        OPTIONEE
                                                  

                                           /s/Gerald Sokol, Jr.
                                        -------------------------
                                        GERALD SOKOL, JR.


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                                           [Address]



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