<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE INTERIM
CONSOLIDATED FINANCIAL STATEMENTS OF EASYRIDERS, INC. AND AS OF AND FOR THE
THREE-MONTH PERIOD ENDED MARCH 31, 1999 INCLUDED IN THIS REPORT ON FORM 10-Q AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               MAR-31-1999
<CASH>                                         561,522
<SECURITIES>                                         0
<RECEIVABLES>                                3,879,909
<ALLOWANCES>                                   453,890
<INVENTORY>                                  3,803,944
<CURRENT-ASSETS>                            10,243,617
<PP&E>                                       3,857,496
<DEPRECIATION>                                  68,490
<TOTAL-ASSETS>                              77,531,356
<CURRENT-LIABILITIES>                       12,414,402
<BONDS>                                      1,316,667
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        19,295
<OTHER-SE>                                  27,216,561
<TOTAL-LIABILITY-AND-EQUITY>                77,531,356
<SALES>                                     11,031,712
<TOTAL-REVENUES>                            11,031,712
<CGS>                                        8,020,868
<TOTAL-COSTS>                                4,105,566
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             910,994
<INCOME-PRETAX>                            (1,838,344)
<INCOME-TAX>                                     2,075
<INCOME-CONTINUING>                        (1,840,419)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (1,840,419)
<EPS-PRIMARY>                                      .10
<EPS-DILUTED>                                      .10