<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE INTERIM
CONSOLIDATED FINANCIAL STATEMENTS OF EASYRIDERS, INC. AND AS OF AND FOR THE NINE
MONTH PERIOD ENDED SEPTEMBER 30, 1999 INCLUDED IN THIS REPORT ON FORM 10-Q AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               SEP-30-1999
<CASH>                                         112,242
<SECURITIES>                                         0
<RECEIVABLES>                                3,521,444
<ALLOWANCES>                                   445,442
<INVENTORY>                                  3,957,067
<CURRENT-ASSETS>                             9,677,400
<PP&E>                                       8,538,599
<DEPRECIATION>                               3,318,709
<TOTAL-ASSETS>                              77,276,400
<CURRENT-LIABILITIES>                       15,598,327
<BONDS>                                      1,316,667
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        22,611
<OTHER-SE>                                  24,526,279
<TOTAL-LIABILITY-AND-EQUITY>                77,276,400
<SALES>                                     33,692,909
<TOTAL-REVENUES>                            33,692,909
<CGS>                                       26,981,972
<TOTAL-COSTS>                               13,006,158
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           2,679,323
<INCOME-PRETAX>                            (8,790,101)
<INCOME-TAX>                                     6,225
<INCOME-CONTINUING>                        (8,796,326)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (8,796,326)
<EPS-BASIC>                                      (.41)
<EPS-DILUTED>                                    (.41)