SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )

Filed by the registrant [X]
Filed by a party other than the registrant [ ]

Check the appropriate box:
[ ] Preliminary Proxy Statement           [ ]   Confidential, for use of the
                                                Commission Only (as permitted by
                                                Rule 14a-6(e)(2))
[ ] Definitive Proxy Statement
[ ] Definitive Additional Materials
[X] Soliciting Material pursuant to Rule 14a-12

                               GFSB BANCORP, INC.
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                (Name of Registrant as Specified in Its Charter)

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    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):
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  [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

         (1) Title of each class of securities to which transaction applies:
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         (2) Aggregate number of securities to which transaction applies:
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         (3) Per unit price or other  underlying  value of transaction  computed
pursuant  to Exchange  Act Rule 0-11.  (set forth the amount on which the filing
fee is calculated and state how it was determined):
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         (4) Proposed maximum aggregate value of transaction:
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         (5) Total fee paid:
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  [ ] Fee paid previously with preliminary materials.

  [ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

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         (4) Date Filed:
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                                  PRESS RELEASE
                                  -------------

FOR IMMEDIATE RELEASE                  CONTACT:
- ---------------------                  -------
AUGUST 25, 2004                        JERRY R. SPURLIN
                                       CHIEF FINANCIAL OFFICER
                                       GFSB BANCORP, INC.
                                       (505) 726-6500

                                       AUBREY L. DUNN, JR.
                                       PRESIDENT & CEO
                                       FIRST FEDERAL BANC OF THE SOUTHWEST, INC.
                                       (505) 622-6201

         GFSB BANCORP, INC. AND FIRST FEDERAL BANC OF THE SOUTHWEST,INC.
         ---------------------------------------------------------------
                             ANNOUNCE PLANS TO MERGE
                             -----------------------

Gallup and Roswell, New Mexico. GFSB Bancorp, Inc. (Nasdaq SmallCap:  GUPB), the
holding  company for Gallup Federal  Savings Bank, and First Federal Banc of the
Southwest,  Inc. ("FFBSW"), the holding company for First Federal Bank, Roswell,
New Mexico,  announced today that they have signed a definitive merger agreement
pursuant to which GFSB will merge with and into FFBSW.

Under the terms of the agreement,  upon  consummation of the merger of GFSB into
FFBSW,  each  outstanding  share of GFSB common stock will be converted into the
right to receive either $20.00 in cash or FFBSW common stock, at the election of
the holder,  subject to an overall requirement that 51% of the total outstanding
GFSB common stock be exchanged for stock.  The transaction is subject to various
conditions,  including stockholder approval of both GFSB and FFBSW, and approval
by the applicable banking regulatory agencies.

Pursuant  to the terms of the merger  agreement,  FFBSW has  agreed to  register
FFBSW's common stock under the Securities  Exchange Act of 1934 and it will file
reports with the  Securities  and  Exchange  Commission.  In addition,  upon the
completion of the merger, its shares are expected to be listed on the NASDAQ.

GFSB operates  through two offices in Gallup and Farmington  New Mexico.  FFBSW,
headquartered  in Roswell,  operates through 10 full service branches located in
Bernalillo,  Chaves,  Dona Ana,  Lincoln,  and Otero  Counties New Mexico and El
Paso, Texas.

Aubrey L. Dunn, Jr., President and Chief Executive Officer of FFBSW,  stated "we
are very  excited  about  the  merger  with  GFSB and  believe  it will  provide
significant  long-term  benefits  to our company  and our  stockholders.  In one
transaction, we will become a public company and significantly increase the size
of our earnings base and  competitive  resources.  The Board strongly feels that
this is in the best  interests of our company,  our  stockholders  and our local
communities."

Richard C. Kauzlaric, President and Chief Executive Officer of GFSB, stated that
he is "very  pleased to be joining  with FFBSW and look  forward to the benefits
this affiliation will offer our stockholders, employees and customers."


The  total  value of the  acquisition  is  approximately  $24.1  million  and is
conditioned  upon customary  conditions  including  minimum capital levels.  The
merger is anticipated to be consummated in the first quarter of 2005.

Hovde  Financial  LLC served as the  financial  advisor to FFBSW and The Wallach
Company, a division of McDonald Investments,  served as the financial advisor to
GFSB. Luse Gorman Pomerenk & Schick,  PC served as legal counsel to FFBSW in the
transaction and Malizia Spidi & Fisch, PC served as legal counsel to GFSB.

First Federal Banc of the Southwest,  Inc. headquartered in Roswell, New Mexico,
had $358  million in assets at June 30,  2004.  The common stock of FFBSW is not
currently  listed or  traded on any  national  securities  exchange  or over the
counter  market  nor  is  FFBSW  currently  subject  to the  periodic  reporting
requirements of the Securities Exchange Act of 1934, as amended.

GFSB Bancorp,  Inc.,  headquartered in Gallup, New Mexico, had $231.8 million in
assets at June 30,  2004.  The  common  stock of GFSB is  traded  on the  Nasdaq
SmallCap Market under the symbol "GUPB."

This release may contain  forward-looking  statements as that term is defined in
the  Private  Securities  Litigation  Reform Act of 1995.  Such  forward-looking
statements  are subject to risks and  uncertainties  which  could  cause  actual
results to differ materially from those currently anticipated due to a number of
factors  and  therefore   readers   should  not  place  undue  reliance  on  any
forward-looking statements.

This  document  may be deemed to be  solicitation  material  with respect to the
proposed  merger of First Federal Banc of the Southwest,  Inc. and GFSB Bancorp,
Inc. FFBSW and GFSB will be filing relevant documents concerning the merger with
the Securities and Exchange  Commission,  including a registration  statement on
Form S-4  containing a joint proxy  statement/prospectus.  WE URGE  INVESTORS TO
READ THESE DOCUMENTS WHEN THEY BECOME AVAILABLE  BECAUSE THEY CONTAIN  IMPORTANT
INFORMATION.  Investors will be able to obtain these documents free of charge at
the SEC's  website,  www.sec.gov.  In addition,  these  documents  and any other
documents  filed with the SEC by FFBSW will be available free of charge from the
Secretary  of  FFBSW  (George  A.  Rosenbaum,  Jr.) at 300  North  Pennsylvania,
Roswell,  New Mexico 88201,  telephone  (505)  622-6201 and any other  documents
filed  with the SEC by GFSB  will be  available  free of  charge  from the Chief
Financial  Officer of GFSB  Bancorp,  Inc.  (Jerry R. Spurlin) at 221 West Aztec
Avenue, Gallup, New Mexico 87301,  telephone (505) 726-6500.  FFBSW and GFSB and
their  directors and executive  officers may be deemed to be participants in the
solicitation of proxies to approve the merger.  Information  about the directors
and executive  officers of FFBSW and their  ownership of FFBSW common stock will
be  included  in the joint  proxy  statement/prospectus.  Information  about the
directors  and  executive  officers of GFSB and their  ownership  of GFSB common
stock is set  forth in the  proxy  statement  filed by GFSB  with the SEC  dated
September 26, 2003.  STOCKHOLDERS  OF FFBSW AND GFSB SHOULD READ THE JOINT PROXY
STATEMENT/PROSPECTUS  AND OTHER  DOCUMENTS  TO BE FILED  WITH THE SEC  CAREFULLY
BEFORE MAKING A DECISION CONCERNING THE MERGER.

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