News Release
                                  ------------

January 27, 2005                             Contact: Dennis R. Stewart, EVP/CFO
FOR IMMEDIATE RELEASE                                 (215) 579-4000

           TF Financial Corporation Announces Record Earnings for 2004
                      and 6% Increase in Quarterly Dividend

Newtown,  Pennsylvania: TF Financial Corporation (Nasdaq National Market - THRD)
today  reported  record net income of $6,567,000  ($2.33 per diluted  share) for
2004,  compared with a net loss of $5,834,000  ($2.30 per diluted  share) during
2003.  Earnings  for 2003  included  the  $9,334,000  ($3.35 per diluted  share)
after-tax net cost of the Corporation's debt refinancing  transaction  completed
during the third quarter of 2003. Excluding this transaction,  the Corporation's
net income was $3,500,000  ($1.27 per diluted share) for 2003. During the fourth
quarter of 2004 net income was  $1,588,000  ($0.56 per diluted  share)  compared
with $1,516,000 ($0.54 per diluted share) during the fourth quarter of 2003.

The  Corporation  also  announced  that its Board of  Directors  had  declared a
quarterly  cash  dividend  of $0.18 per  share,  payable  February  15,  2005 to
shareholders  of record on February 7, 2005. This dividend is a 6% increase over
the amount paid during the fourth quarter of 2004.

Results  for 2004  represent  the  highest  level  of core  earnings  since  the
Corporation  became a  public  company  in  1994,  and  fulfills  our  objective
announced during the third quarter of 2003 to significantly  improve earnings as
a result of the debt  refinancing  that  occurred in the third  quarter of 2003.
Other  highlights for 2004 include a 9.3% increase in net loans  outstanding,  a
9.3% increase in loan loss reserves, and a 60% decrease in non-performing loans.
Return on assets  and  return on equity  were  1.01% and  10.78%,  respectively,
during the fourth  quarter of 2004.  When these ratios are combined with our net
interest  margin  of  3.73%  for the  fourth  quarter  of  2004,  our  operating
performance  compares  very  favorably to other top  performing  community  bank
holding companies.

Kent C. Lufkin, President and CEO stated that "we are extremely pleased with our
strong  earnings and other  achievements  during 2004. In addition,  we are very
excited about the many  initiatives  planned for 2005.  These include a bold new
look and slogan,  innovative  products  and delivery  methods,  as well as a new
branch later in the year. All of these efforts are designed to  differentiate us
from our competition, grow the Bank, and further ensure our long term success."

TF Financial  Corporation  is a holding  company whose  principal  subsidiary is
Third Federal Bank, which operates 14 full service retail and commercial banking
offices in Philadelphia and Bucks County, Pennsylvania and in Mercer County, New
Jersey. In addition, the Bank's website can be found at www.thirdfedbank.com.

Statements  contained in this news release,  which are not historical facts, are
forward-looking  statements  as that term is defined in the  Private  Securities
Litigation  Reform Act of 1995. Such  forward-looking  statements are subject to
risks and  uncertainties  which could cause actual results to differ  materially
from those currently anticipated due to a number of factors,  which include, but
are not  limited  to,  factors  discussed  in  documents  filed by TF  Financial
Corporation  with the Securities and Exchange  Commission from time to time. The
Corporation does not undertake to update any forward-looking statement,  whether
written  or oral,  that may be made  from  time to time by or on  behalf  of the
Corporation.



                            T F FINANCIAL CORPORATION
                              FINANCIAL INFORMATION
                  (dollars in thousands except per share data)



                                                              THREE MONTHS          INC          TWELVE MONTHS           INC
                                                              ------------                       -------------
                                                         12/31/04      12/31/03    (DEC)     12/31/04      12/31/03     (DEC)
                                                         --------      --------    -----     --------      --------     -----

                                                                                                    
EARNINGS SUMMARY

          Interest Income                               $   7,848    $   7,729     1.5%     $  31,221    $  32,377      -3.6%
          Interest expense                                  2,349        2,188     7.4%         8,866       15,252     -41.9%
          Net interest income                               5,499        5,541    -0.8%        22,355       17,125      30.5%
          Loan loss provision                                 150           60   150.0%           600          330      81.8%
          Non-interest income                                 623          636    -2.0%         2,608        2,690      -3.0%
          Non-interest expense                              3,800        3,887    -2.2%        15,329       28,703     -46.6%
          Income taxes (benefit)                              584          714   -18.2%         2,467       (3,384)     n. m.
          Net income (loss)                             $   1,588    $   1,516     4.7%     $   6,567    $  (5,834)     n. m.

          Pro forma net income (b)                      $   1,588    $   1,516     4.7%     $   6,567    $   3,500      87.6%

PER SHARE INFORMATION

          Earnings (loss) per share, basic              $    0.58    $    0.59    -1.7%     $    2.44    $   (2.30)     n. m.
          Earnings (loss) per share, diluted            $    0.56    $    0.54     3.7%     $    2.33    $   (2.30)     n. m.

          Pro forma earnings per share, basic (b)       $    0.58    $    0.59    -1.7%     $    2.44    $    1.38      76.8%
          Pro forma earnings per share, diluted (b)     $    0.56    $    0.54     3.7%     $    2.33    $    1.27      83.5%

          Dividends paid                                $    0.17    $    0.15    13.3%     $    0.66    $    0.60      10.0%

FINANCIAL RATIOS

          Annualized return on average assets (b)           1.01%        0.45%   124.4%         1.06%        0.38%     178.9%
          Annualized return on average equity (b)          10.78%        4.82%   123.7%        11.58%        4.20%     175.7%
          Efficiency ratio (b)                             63.63%       78.53%   -19.0%        62.92%       80.40%     -21.7%

AVERAGE BALANCES

          Loans                                         $ 437,530    $ 401,769     8.9%     $ 423,482    $ 378,414      11.9%
          Mortgage-backed securities                      122,574      128,090    -4.3%       128,759      154,721     -16.8%
          Investment securities                            32,177       31,935     0.8%        30,969       62,747     -50.6%
          Other interest-earning assets                       617        3,181   -80.6%         1,127       45,590     -24.0%
          Total earning assets                            592,898      564,975     4.9%       584,337      641,472      -8.9%
          Non-earning assets                               34,062       36,416    -6.5%        34,645       33,839       2.4%
          Total assets                                    626,960      601,391     4.3%       618,982      675,311      -8.3%

          Deposits                                        458,522      458,458     0.0%       465,097      449,925       3.4%
          FHLB advances                                   104,066       83,020    25.4%        91,660      160,325     -42.8%
          Total interest bearing liabilities              562,588      541,478     3.9%       556,757      610,250      -8.8%
          Non-interest bearing liabilities                  5,786        5,903    -2.0%         5,536        4,195      32.0%
          Stockholders' equity                             58,586       54,010     8.5%        56,689       60,866      -6.9%
          Total liabilities & stockholders'             $ 626,960    $ 601,391     4.3%     $ 618,982    $ 675,311      -8.3%
               equity

SPREAD AND MARGIN ANALYSIS

Average yield on:
          Loans                                             5.74%        5.96%                  5.75%        6.18%
          Mortgage-backed securities                        3.95%        4.36%                  4.42%        4.35%
          Investment securities                             4.65%        3.68%                  4.45%        3.13%
          Other interest-earning assets                     1.93%        1.37%                  1.24%        1.04%
Average cost of:
          Deposits                                          1.29%        1.33%                  1.27%        1.57%
          FHLB advances                                     3.30%        3.11%                  3.21%        5.12%

Interest rate spread                                        3.65%        3.84%                  3.79%        2.57%
Net interest margin                                         3.73%        3.91%                  3.86%        2.69%




                            T F FINANCIAL CORPORATION
                              FINANCIAL INFORMATION
                  (dollars in thousands except per share data)




                                                              THREE MONTHS          INC          TWELVE MONTHS         INC
                                                              ------------                       -------------
                                                         12/31/04      12/31/03    (DEC)     12/31/04      12/31/03   (DEC)
                                                         --------      --------    -----     --------      --------   -----
                                                                                                 
NON-INTEREST INCOME

          Retail banking fees                           $     615      $   636    -3.3%       $ 2,600      $ 2,372   9.6%
          Gain on sale of loans                                 8            -     0.0%             8            -   0.0%
          Gain (loss) on sales of securities                    -            -     0.0%             -          208 -100.0%
          Gain on sale of real estate                           -            -     0.0%             -          110 -100.0%

NON-INTEREST EXPENSE

          Salaries and benefits                             2,088        2,130    -2.0%         8,769        8,186   7.1%
          Occupancy                                           666          583    14.2%         2,518        2,488   1.2%
          Deposit insurance                                    17           17     0.0%            70           72  -2.8%
          Professional fees                                   156          181   -13.8%           615          609   1.0%
          Deposit intangible amortization                      34           40   -15.0%           155          185 -16.2%
          Advertising                                         165          138    19.6%           655          551  18.9%
          Other                                               674          798   -15.5%         2,547        2,847 -10.5%
          Debt prepayment fee                                   -            -     0.0%             -       13,765 -100.0%





                                                                                                INC
                                                         12/31/04                 12/31/03     (DEC)
                                                         --------                 --------     -----
                                                                                     
DEPOSIT INFORMATION

          Non-interest checking                         $  32,636             $  26,375         23.7%
          Interest checking                                54,887                52,647          4.3%
          Money market                                     42,496                44,688         -4.9%
          Savings                                         182,945               188,673         -3.0%
          CD's                                            146,939               146,960          0.0%

OTHER PERIOD ENDING INFORMATION

PER SHARE

          Book value (a)                                $   20.80             $   21.37
          Tangible book value (a)                       $   19.26             $   19.56
          Closing market price                          $   32.00             $   34.20

BALANCE SHEET

          Loans,net                                     $ 442,195             $ 404,649          9.3%
          Cash and cash equivalents                         7,900                 8,241         -4.1%
          Mortgage-backed securities                      118,510               130,404         -9.1%
          Investment securities                            32,150                31,802          1.1%
          Total assets                                    628,976               606,752          3.7%
          FHLB advances and other                         102,747                86,853         18.3%
          Stockholders' equity                             61,225                55,480         10.4%

ASSET QUALITY

          Non-performing loans                                960                 2,282        -57.9%
          Loan loss reserves                                2,307                 2,111          9.3%
          Reserves to gross loans                           0.52%                 0.52%          0.0%
          Non-performing loans to gross loans               0.22%                 0.56%        -60.7%
          Non-performing loans to total assets              0.15%                 0.38%        -60.5%
          Foreclosed property                                 700                   868        -19.4%
          Foreclosed property to total assets               0.11%                 0.14%        -21.4%
          Non-performing assets to total assets             0.26%                 0.52%        -50.0%

OTHER STATISTICAL INFORMATION

          Shares outstanding (000's) (a)                    2,742                 2,596
          Number of branch offices                             14                    14
          Full time equivalent employees                      175                   171


(a)  excludes  202,000  and  220,000  employee  stock  ownership  plan shares at
     December 31, 2004 and 2003, respectively.

(b)  excludes  $14,142,000 pre-tax and $9,334,000 after tax cost attributable to
     the debt refinancing transaction of 2003.

n.m not meaningful