PRESS RELEASE

                                                 Contact:       Joseph Kliminski
                                                               President and CEO
                                                             ASB Holding Company
                                                                  (973) 748-3600
ASB Holding Company
American Savings Bank of NJ
365 Broad Street
Bloomfield, NJ  07003-2798

OTC Electronic Bulletin Board "ASBH"

                                                           For Immediate Release
                                                           ---------------------
                                                                  March 14, 2005

           ASB HOLDING COMPANY ANNOUNCES APPOINTMENT OF FRED G. KOWAL
                   AS PRESIDENT OF AMERICAN SAVINGS BANK OF NJ

         Bloomfield,  New  Jersey  -  March  14,  2005  -  ASB  Holding  Company
("Company"), the holding company of American Savings Bank of NJ ("Bank"). Joseph
Kliminski,  the President and CEO of the Company,  announced today that Mr. Fred
G. Kowal has been named President and Chief Operations  Officer of the Bank. Mr.
Kowal  was also  appointed  as a member of the  Board of  Directors  of both the
Company and the Bank.  Mr. Kowal will succeed Mr.  Kliminski as President of the
Bank.  Mr.  Kliminski  has been  employed  by the  Bank  since  1967 and  became
President and Chief  Executive  Officer of the Bank in 1987. Mr.  Kliminski will
continue in his role as Chief  Executive  Officer of the Bank and  President and
Chief Executive Officer of the Company.

         Mr. Kowal was Chairman and Chief Executive Officer of Warwick Community
Bancorp,  Inc. until its merger into Provident Bancorp, Inc. in October 2004. He
joined Warwick  Community  Bancorp,  Inc. in 1999 and also served as Chairman of
the Board of Directors of The Warwick Savings Bank and as Chairman of the Board,
President  and Chief  Executive  Officer  of The Towne  Center  Bank,  a de novo
commercial  bank formed by Warwick  Community  Bancorp,  Inc. in 1999.  Prior to
joining  Warwick,  he served as Senior Vice  President  of First Union  National
Bank,  where he worked for 16 years,  and as Senior Vice  President of PNC Bank.
Mr.  Kowal holds an M.B.A.  in Finance  from  Rutgers  University  and a B.S. in
Business Management from Fairleigh Dickinson University.

         Mr. Wally Parker, Chairman of the Board, commented,  "We are excited to
have Mr.  Kowal  join  American  Savings  Bank of NJ.  He is a proven  leader in
managing  community  financial  institutions.  We are  confident  that Mr. Kowal
possesses the skills and background necessary to assist the Company and the Bank
as we pursue  the goals of our  business  plan,  which  includes  expanding  our
deposit branch network and commercial  lending  activities.  We believe that his
leadership will be a real plus,  benefiting our customers,  shareholders and the
communities we serve."

         Seventy  percent  of the  stock of the  Company  is  owned by  American
Savings,  MHC, a federal  mutual  holding  company (the "MHC").  At December 31,
2004,  the Company had total assets and  stockholders'  equity of  approximately
$431.5 million and $38.6 million, respectively while reporting total deposits of
approximately  $328.9  million  and total  loans,  net of  approximately  $318.5
million.  The Bank is a federally  chartered  stock savings bank which  conducts
business from its main office in Bloomfield, New Jersey and one branch office in
Cedar  Grove,  New  Jersey.  The  Company's  common  stock is  traded on the OTC
Bulletin Board under the symbol "ASBH."

         The foregoing material contains  forward-looking  statements concerning
the financial  condition,  results of operations and business of the Company. We
caution that such statements are subject to a number of uncertainties and actual
results could differ materially, and, therefore,  readers should not place undue
reliance on any forward-looking  statements. The Company does not undertake, and
specifically  disclaims,  any obligation to publicly  release the results of any
revisions  that may be made to any  forward-looking  statements  to reflect  the
occurrence of anticipated or  unanticipated  events or  circumstances  after the
date of such statements.