ASB HOLDING COMPANY
                                365 BROAD STREET
                          BLOOMFIELD, NEW JERSEY 07003
                                 (973) 748-3600

                    NOTICE OF SPECIAL MEETING OF STOCKHOLDERS

     Notice is hereby given that a Special Meeting of Stockholders (the "Special
Meeting") of ASB Holding Company (the "Company") will be held at the main office
of American  Bank of New Jersey,  located at 365 Broad Street,  Bloomfield,  New
Jersey on  __________  __,  2005 at __:00  _.m.,  eastern  time.  As of the date
hereof, the Company owns 100% of the common stock of American Bank of New Jersey
and is majority-owned by American Savings, MHC (the "Mutual Holding Company").

     The Special Meeting is for the purpose of considering and voting upon:

     1.   A Plan of Conversion  and  Reorganization  (the  "Plan"),  pursuant to
          which the Mutual Holding  Company will be merged into American Bank of
          New Jersey and the Company will be  succeeded by a newly  incorporated
          New Jersey  corporation,  American  Bancorp of New Jersey,  Inc., (the
          "New Holding Company"),  which has been established for the purpose of
          completing  the  conversion  and   reorganization.   As  part  of  the
          conversion and reorganization, shares of common stock representing the
          Mutual  Holding  Company's  ownership  interest in the Company will be
          offered for sale in a  subscription  and  community  offering.  Common
          stock currently held by the public stockholders of the Company will be
          converted  into new shares of the New Holding  Company  pursuant to an
          exchange  ratio that will ensure that each  stockholder at the time of
          the conversion and reorganization  will own the same percentage of the
          New Holding  Company's common stock as he or she held in the Company's
          common stock  immediately  prior to the  conversion,  exclusive of any
          shares  purchased by the stockholder in the offering and cash received
          in lieu of fractional shares.

     2.   Any other matters that may lawfully  come before the Special  Meeting.
          As of the date of mailing of this  Notice,  the Board of  Directors is
          not  aware of any  other  matters  that may come  before  the  Special
          Meeting.

     Stockholders  of ASB  Holding  Company at the close of business on July 31,
2005 are entitled to notice of and to vote at the Special Meeting.


                                              Richard M. Bzdek
                                              Secretary
_________ __, 2005
Bloomfield, New Jersey

                        ---------------------------------

     YOUR  VOTE IS VERY  IMPORTANT.  THE  ENCLOSED  PROSPECTUS  PROVIDES  A MORE
DETAILED  DESCRIPTION  OF  THE  PROPOSED  TRANSACTION  AND  IS  INCORPORATED  BY
REFERENCE HERETO.  IF YOU HAVE ANY QUESTIONS,  PLEASE CALL OUR STOCK INFORMATION
CENTER AT (973) ___-____.

     YOUR BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE "FOR" APPROVAL
OF THE PLAN BY COMPLETING THE ENCLOSED  PROXY CARD AND PROMPTLY  RETURNING IT IN
THE  ENCLOSED  POSTAGE-PAID  ENVELOPE  AS SOON AS  POSSIBLE.  YOUR  VOTE IS VERY
IMPORTANT.  ANY PROXY GIVEN BY A  STOCKHOLDER  MAY BE REVOKED BY FILING WITH THE
SECRETARY OF THE COMPANY A WRITTEN REVOCATION OR A DULY EXECUTED PROXY BEARING A
LATER DATE. ANY STOCKHOLDER PRESENT AT THE MEETING MAY REVOKE HIS PROXY AND VOTE
IN PERSON ON EACH MATTER BROUGHT BEFORE THE SPECIAL MEETING.




                              QUESTIONS AND ANSWERS
                     FOR STOCKHOLDERS OF ASB HOLDING COMPANY

     You  should  read this  document  and the  accompanying  Prospectus  (which
includes  a  detailed   index)  for   information   about  the   conversion  and
reorganization.  The Plan of Conversion and Reorganization  described herein has
been conditionally approved by our regulators.

Q.   What are stockholders being asked to approve?

A.   The Company's  stockholders  as of July 31, 2005 are being asked to vote on
     the proposed Plan of Conversion and Reorganization,  under which the Mutual
     Holding  Company will convert into stock form and merge into  American Bank
     of New Jersey and the New Holding Company will offer for sale to depositors
     of American Bank of New Jersey and the public the ownership position in ASB
     Holding Company now owned by the Mutual Holding Company.

Q.   What are the reasons for the  mutual-to-stock  conversion and related stock
     offering?

A.   The  primary  reason  for the  conversion  and  reorganization  is to raise
     additional  equity  capital,  which will support  future deposit growth and
     expanded operations. We also intend to list the common stock on the Nasdaq,
     which will  provide  additional  liquidity  and  visibility  for the common
     stock, additional flexibility in merger and acquisition  transactions,  and
     easier  access to the capital  markets for possible  future equity and debt
     offerings.

Q.   What will  stockholders  receive for their  existing  ASB  Holding  Company
     shares?

A.   As more fully  described in the sections of the  Prospectus  entitled  "The
     Conversion"  and "The Stock  Offering,"  depending  on the number of shares
     sold in the  offering,  each  share  of  common  stock  that  you own  upon
     completion  of the  conversion  and  reorganization  will be exchanged  for
     between  1.6396 new shares at the  minimum  and  2.21828  new shares at the
     maximum  of the  offering  range  (though  cash  will  be  paid  in lieu of
     fractional shares).

Q.   Why will the shares  that I receive be based on a price of $10.00 per share
     rather than the trading price of the ASB Holding Company common stock prior
     to the conversion?

A.   The Company's  Board of Directors  selected a price of $10.00 per share for
     the stock  offered  for sale  because it is a commonly  selected  per share
     price for mutual-to-stock  conversions of savings institutions.  The number
     of new shares  that you will  receive  for your  existing  shares  will not
     depend on the market price of ASB Holding  Company  common  stock.  It will
     depend on the  number of shares  sold in the  offering,  which will in turn
     depend on the final independent  appraisal of the pro forma market value of
     ASB Holding  Company  assuming  completion of the  conversion and the stock
     offering.  The  result  will be that you will  own the same  percentage  of
     common  stock  of  the  New  Holding   Company  after  the  conversion  and
     reorganization  as you held in the common stock of the Company  immediately
     prior  thereto,  exclusive of (i) any shares  purchased by you in the stock
     offering and (ii) cash received in lieu of fractional shares.

                                       ii



Q.   Should I submit my stock certificate(s) now?

A.   No. If you hold your certificate(s), instructions for exchanging the shares
     will be sent to you after completion of the conversion and  reorganization.
     If your shares are held in "street name" rather than in  certificate  form,
     the  share  exchange  will  occur  automatically  upon  completion  of  the
     conversion and reorganization.

Q.   If my shares are held in street name, will my broker  automatically vote on
     my behalf?

A.   No. Your broker will not be able to vote your shares  without  instructions
     from you. You should  instruct  your broker how to vote your shares,  using
     the directions that your broker provides to you.

Q.   What if I do not give voting instructions to my broker?

A.   Your vote is important.  The Plan of Conversion and Reorganization requires
     the approval of at least  two-thirds  of the  outstanding  shares of common
     stock of ASB Holding Company, including those shares held by the MHC, and a
     majority of the votes eligible to be cast,  excluding  those shares held by
     the MHC.  If you do not  instruct  your  broker  to vote your  shares,  the
     unvoted  proxy  will be  considered  as a vote  cast  against  the  Plan of
     Conversion and Reorganization.

Q.   May I place an order to purchase shares in the offering, in addition to the
     shares that I will receive in the exchange?

A.   Yes.  Eligible  depositors  of American  Bank of New Jersey  have  priority
     subscription   rights  allowing  them  to  purchase  common  stock  in  the
     subscription  offering.  Shares not purchased in the subscription  offering
     may be available for sale to the public in a community  offering,  as fully
     described in the Prospectus.


Other Questions?

     For answers to other  questions,  please read the Proxy  Statement  and the
Prospectus.  Questions about the offering or voting may be directed to the Stock
Information  Center by calling (___)  ___-____ or (___)  ___-____,  Mondays from
__:__ p.m. to _:__ p.m.,  Tuesdays through Thursdays from _:__ a.m. to _:__ p.m.
and Fridays from _:__ a.m. to __:__ p.m., eastern time.


                                       iii



                               ASB HOLDING COMPANY
                                365 BROAD STREET
                          BLOOMFIELD, NEW JERSEY 07003
                                 (978) 748-3600

                      PROXY STATEMENT/PROSPECTUS SUPPLEMENT

                                                              _________ __, 2005


     YOUR PROXY, IN THE FORM ENCLOSED, IS SOLICITED BY THE BOARD OF DIRECTORS OF
ASB  HOLDING  COMPANY  (THE  "COMPANY"),  FOR  USE AT  THE  SPECIAL  MEETING  OF
STOCKHOLDERS  TO BE HELD ON  _____________  __, 2005, AND AT ANY  ADJOURNMENT OF
THAT  MEETING,  FOR THE  PURPOSES SET FORTH IN THE  FOREGOING  NOTICE OF SPECIAL
MEETING.

     VOTING  IN FAVOR OF THE PLAN  WILL NOT  OBLIGATE  ANY  PERSON  TO  PURCHASE
CONVERSION  STOCK.  SHARES OF  CONVERSION  STOCK ARE BEING  OFFERED  ONLY BY THE
PROSPECTUS.

     THIS PROXY  STATEMENT/PROSPECTUS  SUPPLEMENT  IS A SUMMARY  OF  INFORMATION
ABOUT THE MUTUAL  HOLDING  COMPANY,  THE  COMPANY,  THE BANK AND THE NEW HOLDING
COMPANY  (COLLECTIVELY,  THE "PRIMARY PARTIES") AND THE PROPOSED  CONVERSION AND
REORGANIZATION.  A MORE  DETAILED  DESCRIPTION  OF THE  PRIMARY  PARTIES AND THE
CONVERSION  AND   REORGANIZATION  IS  INCLUDED  IN  THE  PROSPECTUS,   WHICH  IS
INCORPORATED BY REFERENCE HEREIN.

                  VOTING RIGHTS AND VOTE REQUIRED FOR APPROVAL

     Only  stockholders of record at the close of business on July 31, 2005 (the
"Voting  Record  Date")  are  entitled  to notice of and to vote at the  Special
Meeting.   Pursuant  to  Office  of  Thrift  Supervision  ("OTS")   regulations,
consummation of the proposed  conversion and  reorganization is conditioned upon
the  approval  of the Plan by the OTS,  as well as (1) the  approval of at least
two-thirds of the total number of votes eligible to be cast by the  stockholders
of the Company, including those shares held by the Mutual Holding Company, and a
majority  of the  votes  eligible  to be  cast  at the  Special  Meeting  by the
stockholders  of the Company,  excluding those shares held by the Mutual Holding
Company (the "Public  Stockholders"),  as of the close of business on the Voting
Record Date,  and (2) the approval of at least a majority of the votes  eligible
to be cast by the members of the Mutual Holding  Company as of the voting record
date for the special  meeting of members  called for the purpose of  considering
the Plan. The Mutual Holding  Company  intends to vote its shares of ASB Holding
Company  Common  Stock,  which amount to  approximately  __% of the  outstanding
shares, in favor of the Plan at the Special Meeting.

     This  Proxy   Statement/Prospectus   Supplement,   including  the  enclosed
Prospectus  dated ________ __, 2005,  which is  incorporated  by reference,  and
related  materials are first being mailed to  stockholders  of the Company on or
about ________ __, 2005.

     THE BOARD OF DIRECTORS  OF THE COMPANY  URGES YOU TO CAST YOUR VOTE FOR THE
PLAN AND TO SIGN,  DATE AND  RETURN  THE  ENCLOSED  PROXY  CARD IN THE  ENCLOSED
POSTAGE-PAID ENVELOPE AS SOON AS POSSIBLE, EVEN IF YOU DO NOT INTEND TO PURCHASE
COMMON STOCK. THIS WILL ENSURE THAT YOUR VOTE WILL BE COUNTED.


                                        1



     THE OTS HAS APPROVED THE PLAN,  SUBJECT TO THE APPROVAL OF THE STOCKHOLDERS
OF THE COMPANY AND THE SATISFACTION OF CERTAIN OTHER CONDITIONS.  HOWEVER,  SUCH
APPROVAL DOES NOT CONSTITUTE AN ENDORSEMENT OR RECOMMENDATION OF THE PLAN BY THE
OTS.

                                     PROXIES

     The Company's  Board of Directors is soliciting the proxy that  accompanies
this Proxy Statement for use at the Special  Meeting.  Stockholders  may vote at
the  Special  Meeting  or any  adjournment  thereof  in person or by proxy.  All
properly executed proxies received by the Board of Directors of the Company will
be  voted  in  accordance  with  the  instructions   indicated  thereon  by  the
stockholders  giving such proxies.  If no contrary  instructions are given, such
proxies  will be voted in favor of the  proposals as  described  herein.  If any
other matters are properly presented before the Special Meeting and may properly
be voted upon,  the proxies  solicited  hereby will be voted on such  matters in
accordance  with the best  judgment  of the proxy  holders  named  therein.  Any
stockholder  giving a proxy  will have the right to revoke his proxy at any time
before it is voted by delivering written notice or a duly executed proxy bearing
a later date to the Secretary of the Company, provided that such notice or proxy
is received by the  Secretary  prior to the Special  Meeting or any  adjournment
thereof,  or by attending the Special Meeting and voting in person. If there are
not  sufficient  votes for approval of the  proposals at the time of the Special
Meeting,  the Special Meeting may be adjourned to permit further solicitation of
proxies.

     Proxies may be solicited by officers,  directors or other  employees of the
Mutual  Holding  Company in person,  by  telephone  or  through  other  forms of
communication.

     The proxies  solicited  hereby will be used only at the Special Meeting and
at any adjournment thereof; they will not be used at any other meeting.

     THE  APPROVAL  OF THE PLAN WILL  REQUIRE THE  AFFIRMATIVE  VOTE OF AT LEAST
TWO-THIRDS  OF THE TOTAL VOTES  ELIGIBLE TO BE CAST BY ALL  STOCKHOLDERS  OF THE
COMPANY,  INCLUDING THE MUTUAL HOLDING  COMPANY,  AND THE AFFIRMATIVE VOTE OF AT
LEAST  A  MAJORITY  OF THE  TOTAL  VOTES  ELIGIBLE  TO BE  CAST  BY  THE  PUBLIC
STOCKHOLDERS.

         As of July 31, 2005, the Mutual Holding  Company held 3,888,150  shares
or 70.0% of the outstanding  shares of the Company's common stock and the Mutual
Holding Company intends to vote all such shares in favor of the Plan.

               VOTING SECURITIES AND BENEFICIAL OWNERSHIP THEREOF

     On the Voting  Record  Date,  there were  5,554,500  shares of ASB  Holding
Company Common Stock  outstanding,  and the Company had no other class of equity
securities  outstanding.   Each  share  of  ASB  Holding  Company  Common  Stock
outstanding  on the Voting  Record  Date is  entitled to one vote at the Special
Meeting on all matters properly presented at the Special Meeting.

     As provided in the Company's  Charter,  for a period of five years from the
effective date of the Charter, no person, except for the Mutual Holding Company,
is permitted to beneficially  own in excess of 10% of the outstanding  shares of
common  stock (the  "Limit")  of the  Company,  and any  shares of common  stock
acquired in  violation  of this Limit are not  entitled to any vote. A person or
entity is deemed

                                        2



to  beneficially  own shares owned by an affiliate of such person or entity,  as
well as persons acting in concert with such person or entity.

     A majority of the  outstanding  shares of ASB Holding  Company Common Stock
entitled to vote,  represented in person or by proxy,  shall constitute a quorum
at the Special Meeting.  Shares as to which the "ABSTAIN" box has been marked on
the proxy and any shares held by brokers in street name for customers  which are
not voted in the absence of instructions from the customers ("broker non-votes")
will be counted as present for  determining if a quorum is present.  Because the
Plan must be approved by the vote of at least  two-thirds of the outstanding ASB
Holding Company Common Stock  (including those shares held by the Mutual Holding
Company) and the affirmative vote of a majority of the votes eligible to be cast
by Public  Stockholders,  abstentions  and broker  non-votes  will have the same
effect as a vote against such proposal.

BENEFICIAL OWNERSHIP OF STOCK

     The following table sets forth,  as of the Voting Record Date,  information
as to the Company's common stock beneficially owned by persons or groups who own
more than 5%of the Company.  Other than the Mutual Holding  Company,  management
knows of no person or group that owns more than 5% of the outstanding  shares of
common stock as of the Voting Record Date.



                                                                                   PERCENT OF SHARES
                                                       AMOUNT OF                     OF COMMON STOCK
NAME AND ADDRESS OF BENEFICIAL OWNER              BENEFICIAL OWNERSHIP               OUTSTANDING
- ------------------------------------              --------------------             -----------------
                                                                               
AMERICAN SAVINGS, MHC
365 Broad Street                                       3,888,150                     70.0%
Bloomfield, New Jersey 07003



                    INCORPORATION OF INFORMATION BY REFERENCE

     The Prospectus  that  accompanies  this Proxy  Statement is incorporated by
reference  into this Proxy  Statement in its entirety.  The Company urges you to
carefully  read both this Proxy  Statement and the  Prospectus  before voting on
Proposal  I  presented  at  the  Special  Meeting.  The  Prospectus  sets  forth
descriptions of the conversion and  reorganization  and the related  offering of
ASB Holding  Company Common Stock under the sections  entitled  "Summary,"  "The
Conversion" and "The Stock Offering." Such sections also describe the effects of
the conversion and reorganization on the stockholders of the Company,  including
the tax consequences thereof.

     Information  regarding the Primary  Parties is set forth in the  Prospectus
under the captions "Summary - The Companies," "- American Bancorp of New Jersey,
Inc.,"  and "-  American  Bank of New  Jersey,"  as well as under  "Business  of
American  Bancorp of New Jersey,  Inc." and  "Business  of American  Bank of New
Jersey." The Prospectus  further describes the business and financial  condition
of the Bank under the caption "Management's Discussion and Analysis of Financial
Condition  and  Results of  Operations."  The  capital  stock of the  Company is
described in the Prospectus in  "Description  of Capital Stock." A discussion of
the  restrictions  imposed  on  acquisition  of the New  Holding  Company by its
certificate of incorporation  and bylaws and OTS regulations can be found in the
Prospectus at  "Restrictions  on Acquisition of American  Bancorp of New Jersey,
Inc." In addition, the historical, consolidated

                                        3



financial  statements  of the Bank are included in the  Prospectus.  Information
regarding the use of proceeds  from the sale of American  Bancorp of New Jersey,
Inc.  Common Stock in connection  with the  conversion and  reorganization,  the
historical  capitalization  and the pro forma  capitalization of the Bank, other
pro forma data, as well as information  pertaining to regulation,  employees and
legal  proceedings  are set forth in the  Prospectus  under the captions "Use of
Proceeds," "Capitalization," "Pro Forma Data," "Historical and Pro Forma Capital
Compliance," "Regulation," "Business of American Bank of New Jersey - Personnel"
and "- Legal Proceedings," respectively.  The Pro Forma Data show the effects of
the conversion and reorganization on the Bank's total  stockholders'  equity and
net income, on both an aggregate and per share basis, based upon the assumptions
set forth therein.

     The Prospectus  also sets forth a description of the current  management of
the Company, the Mutual Holding Company and American Bank of New Jersey, as well
as  the  management  of  the  New  Holding  Company  after  the  conversion  and
reorganization,  including current compensation and benefits as well as proposed
future  stock  benefit  plans.  See the  section  entitled  "Management"  in the
Prospectus.

       PROPOSAL I - APPROVAL OF THE PLAN OF CONVERSION AND REORGANIZATION

     THE BOARD OF DIRECTORS  OF THE COMPANY HAS  APPROVED  THE PLAN,  AS HAS THE
OTS,  SUBJECT TO APPROVAL BY THE MEMBERS OF THE MUTUAL  HOLDING  COMPANY AND THE
STOCKHOLDERS OF THE COMPANY  ENTITLED TO VOTE ON THE MATTER,  AND SUBJECT TO THE
SATISFACTION OF CERTAIN OTHER CONDITIONS.  SUCH OTS APPROVAL,  HOWEVER, DOES NOT
CONSTITUTE A RECOMMENDATION OR ENDORSEMENT OF THE PLAN BY SUCH AGENCY.

     In  addition  to this Proxy  Statement,  you have  received as part of this
mailing a Prospectus that describes the Company,  the New Holding  Company,  the
conversion and reorganization and the related stock offering.  The Prospectus is
incorporated by reference into this Proxy Statement in its entirety. The Company
urges you to carefully read both this Proxy Statement and the Prospectus  before
voting on Proposal I presented at the Special Meeting.

COMPARISON OF STOCKHOLDERS'  RIGHTS UNDER FEDERAL AND NEW JERSEY LAW AND CERTAIN
ANTI-TAKEOVER PROVISIONS

     GENERAL. As a result of the conversion,  the current public stockholders of
the Company  will become  stockholders  of the New  Holding  Company.  There are
certain differences in stockholder rights arising from distinctions  between the
Company's  federal  charter and bylaws and the New Holding  Company's New Jersey
certificate of incorporation and bylaws, which are based on New Jersey corporate
law.  Additionally,  there are distinctions between laws applicable to federally
chartered savings  institutions and holding companies and laws applicable to New
Jersey corporations.

     The  discussion  herein is not  intended to be a complete  statement of the
differences affecting the rights of stockholders, but rather as a summary of the
material differences and similarities affecting the rights of stockholders.  The
discussion  herein is  qualified in its entirety by reference to the New Holding
Company's  certificate of  incorporation  and bylaws and the New Jersey Business
Corporation  Act.  Procedures for obtaining a copy of the New Holding  Company's
certificate  of  incorporation  and bylaws can be found under the caption "Where
You Can Find Additional Information" in the Prospectus.


                                        4



     AUTHORIZED  CAPITAL STOCK.  The New Holding  Company's  authorized  capital
stock consists of 20,000,000  shares of common stock,  par value $.10 per share,
and 10,000,000  shares of preferred stock, no par value.  The Company's  current
federal  charter  authorizes  capital stock  consisting of 20,000,000  shares of
common stock and 5,000,000  shares of preferred stock, par value $.10 per share.
The shares of the New Holding  Company's  common stock and preferred  stock were
authorized  in an amount  greater  than that to be issued in the  conversion  to
provide the New Holding Company's Board of Directors with flexibility to effect,
among other transactions,  financing acquisitions, stock dividends, stock splits
and employee stock options. However, these additional authorized shares may also
be used by the New Holding  Company's  Board of Directors,  consistent  with its
fiduciary  duty,  to deter  future  attempts to gain  control of the New Holding
Company.  The New  Holding  Company's  Board of  Directors  will  also have sole
authority to determine  the terms of any one or more series of preferred  stock,
including voting rights,  conversion  rates, and liquidation  preferences.  As a
result of the ability to fix voting rights for a series of preferred  stock, the
Board of Directors of the New Holding  Company will also have the power,  to the
extent  consistent with its fiduciary duty, to issue a series of preferred stock
to persons  friendly  to  management  in order to attempt to block a post tender
offer  merger or other  transaction  by which a third party seeks  control,  and
thereby  assist  management  to retain its position.  The New Holding  Company's
Board of Directors currently has no plans for the issuance of additional shares,
other than the issuance of additional shares pursuant to stock benefit plans.

     ISSUANCE  OF  CAPITAL  STOCK.  Pursuant  to  applicable  federal  laws  and
regulations,  American Savings,  MHC is required to own not less than a majority
of the  Company's  currently  outstanding  common  stock.  There will be no such
restriction  applicable  to the  ownership of the New Holding  Company's  common
stock following consummation of the conversion.

     Neither the New Holding  Company's  certificate  of  incorporation  nor New
Jersey law contains  restrictions  on the issuance of shares of capital stock to
directors,  officers  or  controlling  persons,  whereas the  Company's  current
federal  charter  restricts  such  issuance to general  public  offerings or, if
qualifying  shares,  to directors,  unless the share  issuance or the plan under
which they would be issued has been  approved  by a majority  of the total votes
eligible  to be cast at a legal  stockholders'  meeting.  Thus,  stock-  related
compensation  plans,  such as stock  option  plans,  could be adopted by the New
Holding  Company  without  stockholder  approval  and shares of the New  Holding
Company's  capital  stock  could be issued  directly  to  directors  or officers
without  stockholder  approval.  The  bylaws  of  the  National  Association  of
Securities  Dealers,   Inc.,  however,   generally  require   corporations  with
securities  quoted on the Nasdaq to obtain  stockholder  approval  of most stock
compensation plans for directors, officers and key employees of the corporation.
Moreover, although generally not required, stockholder approval of stock-related
compensation  plans may be sought in certain  instances in order to qualify such
plans for  favorable  federal  income tax and  securities  law  treatment  under
current laws and regulations.

     VOTING RIGHTS.  Neither the Company's current federal charter or bylaws nor
the New Holding  Company's  certificate of  incorporation  or bylaws provide for
cumulative  voting  in  elections  of  directors.   For  additional  information
regarding  voting rights,  see  "Limitations on Acquisitions of Voting Stock and
Voting Rights" below.

     PAYMENT OF DIVIDENDS.  The current  ability of the Company to pay dividends
on its capital  stock is  restricted by  regulations  and by federal  income tax
considerations  related to federal  savings  institutions  and  federal  holding
companies such as American Bank of New Jersey and the Company.  Although the New
Holding Company will not be subject to these restrictions on its dividends, such
restrictions  will indirectly  affect the New Holding Company because  dividends
from American Bank of New Jersey will

                                        5



be its primary source of funds for the payment of dividends to its stockholders.
See the section of the Prospectus entitled  "Regulation - Regulation of American
Bank of New Jersey - Dividend and Other Capital Distribution Limitations."

     Certain restrictions  generally imposed on New Jersey corporations may also
have an impact on the New Holding Company's ability to pay dividends. New Jersey
law generally  provides that a corporation is prohibited  from paying a dividend
if, after such payment, it would not be able to pay its debts as they became due
or if the  corporation's  total  assets  would be less than the sum of its total
liabilities.

     BOARD OF DIRECTORS.  The Company's  current federal bylaws provide that the
Company's Board of Directors shall be divided into three classes as nearly equal
in number as possible  and that the members of each class shall be elected for a
term of three years and until their successors are elected and qualified.  Under
the certificate of incorporation and bylaws of the New Holding Company,  the New
Holding  Company's  Board shall be divided  into four classes as nearly equal in
number as  possible,  with the members of each class being  elected for terms of
three years and until their successors are elected and qualified..

     Under the Company's federal bylaws, any vacancies in the Company's Board of
Directors may be filled by the  affirmative  vote of a majority of the remaining
directors although less than a quorum of the Board of Directors,  and persons so
elected  to fill  vacancies  may only  serve  until the next  annual  meeting of
stockholders.  Under the New Holding Company's certificate of incorporation, any
vacancy  occurring in its Board of Directors,  including any vacancy  created by
reason of an increase in the number of directors, may be filled by the remaining
directors, and any director so chosen shall hold office for the remainder of the
term to which the director  has been  elected and until his or her  successor is
elected and qualified.

     LIMITATIONS  ON  LIABILITY.   The  New  Holding  Company's  certificate  of
incorporation  provides  that its directors  shall not be personally  liable for
monetary  damages to the New Holding  Company for certain  actions as directors,
except for  liabilities  that involve a  director's  willful  misconduct  or the
director's  conscious  disregard  for the  best  interest  of the  company,  the
authorization  of unlawful  distributions,  a director's  receipt of an improper
personal  benefit  from his or her  position  as a director  or a  violation  of
criminal law,  unless the director had  reasonable  cause to believe that his or
her conduct was lawful.  This provision might, in certain instances,  discourage
or deter  stockholders  or management  from  bringing a lawsuit  against the New
Holding  Company's  directors  for a breach of their  duties even though such an
action, if successful, might have benefited the New Holding Company.

     Currently,  the OTS does not permit federally  chartered  holding companies
like the Company to limit the  personal  liability  of  directors  in the manner
provided by New Jersey law and the laws of many other states.

     INDEMNIFICATION OF DIRECTORS,  OFFICERS,  EMPLOYEES AND AGENTS. The current
federal charter and bylaws of the Company do not contain any provision  relating
to  indemnification  of directors and officers.  Under current OTS  regulations,
however, the Company, as a federal holding company, is required to indemnify its
directors,  officers and employees for any costs incurred in connection with any
litigation  involving  any such person's  activities  as a director,  officer or
employee  if such  person  obtains a final  judgment on the merits in his or her
favor. In addition,  indemnification is permitted in the case of a settlement, a
final  judgment  against such person or final judgment other than on the merits,
if a majority of disinterested  directors  determine that such person was acting
in good faith within the scope of his or her

                                        6


employment  as  he  or  she  could   reasonably  have  perceived  it  under  the
circumstances  and for a purpose he or she could  reasonably have believed under
the  circumstances  was in the best interest of the Company or its stockholders.
The Company is also currently permitted under federal regulations to pay ongoing
expenses  incurred  by  a  director,  officer  or  employee  if  a  majority  of
disinterested directors concludes that such person may ultimately be entitled to
indemnification.  Before  making any  indemnification  payment,  the  Company is
required to notify the OTS of its intention  and such payment  cannot be made if
the OTS objects thereto.

     The New Holding Company's officers, directors, agents and employees will be
indemnified  with  respect to certain  actions  pursuant to its  certificate  of
incorporation, which complies with New Jersey law regarding indemnification. New
Jersey law allows  the New  Holding  Company  to  indemnify  the  aforementioned
persons for  expenses,  settlements,  judgments and fines in suits in which such
person  has been  made a party by reason of the fact that he or she is or was an
agent of the New Holding Company. Generally,  indemnification would be permitted
if such person acted in good faith or in a manner he or she reasonably  believed
to be in or not opposed to the New Holding  Company's  best  interests and, with
respect to any  criminal  proceeding,  such  person had no  reasonable  cause to
believe his or her conduct was unlawful.

     SPECIAL MEETINGS OF STOCKHOLDERS.  The New Holding Company's certificate of
incorporation  provides that special  meetings of its stockholders may be called
by the president,  the Board of Directors or a duly designated  committee of the
Board of Directors.  The Company's current federal charter provides that special
meetings  of  stockholders  may be  called by the  chairman,  the  president,  a
majority of the Board of Directors or the holders of not less than  one-tenth of
the outstanding capital stock of the Company entitled to vote.

     STOCKHOLDER  NOMINATIONS  AND PROPOSALS.  The current federal bylaws of the
Company generally provide that stockholders may submit  nominations for election
of director at an annual meeting of  stockholders  at least five days before the
date of any such  meeting and may submit any new business to be taken up at such
a meeting by filing  such in writing  with the Company at least five days before
the date of any such meeting.

     The New Holding  Company's  bylaws  generally  provide that any stockholder
desiring to make a  nomination  for the  election of directors or a proposal for
new business at a meeting of stockholders  must submit written notice to the New
Holding  Company  not less  than 60 days  prior to the  anniversary  date of its
immediately  preceding  annual meeting of  stockholders.  Failure to comply with
these advance notice requirements will preclude such nominations or new business
from being considered at the meeting. Management believes that it is in the best
interests of the New Holding Company and its stockholders to provide  sufficient
time to enable  management  to  disclose  to  stockholders  information  about a
dissident  slate of nominations for directors.  This advance notice  requirement
may also give management time to solicit its own proxies in an attempt to defeat
any dissident slate of nominations, should management determine that doing so is
in the best interest of  stockholders,  generally.  Similarly,  adequate advance
notice  of  stockholder  proposals  will  give  management  time to  study  such
proposals and to determine  whether to recommend to the  stockholders  that such
proposals be adopted.  In certain instances,  such provisions could make it more
difficult to oppose  management's  nominees or proposals,  even if  stockholders
believe such nominees or proposals are in their best interests.

         STOCKHOLDERS'  RIGHT TO EXAMINE BOOKS AND RECORDS. A federal regulation
applicable  to the  Company  provides  that  stockholders  may  inspect and copy
specified books and records of a federally

                                        7



chartered holding company after proper written notice for a proper purpose.  New
Jersey law similarly  provides that a stockholder  may inspect certain books and
records if the stockholder makes a written demand for a proper purpose.

     LIMITATIONS  ON  ACQUISITIONS  OF VOTING STOCK AND VOTING  RIGHTS.  The New
Holding Company's  certificate of incorporation  provides that in no event shall
any record owner of any outstanding  common stock which is  beneficially  owned,
directly or indirectly,  by a person who  beneficially  owns in excess of 10% of
the then outstanding shares of common stock be entitled or permitted to any vote
in respect of the shares held in excess of such  limit.  The  Company's  current
federal  charter  provides for a similar voting  restriction on shares of common
stock  beneficially  owned by any  person in  excess  of 10% of the  outstanding
shares, but such restriction  expires five years from the completion of American
Bank of New Jersey's conversion from mutual to stock form.

     MERGERS, CONSOLIDATIONS AND SALES OF ASSETS. A federal regulation currently
requires the approval of two-thirds of the Board of Directors of the Company and
the holders of two-thirds of the  outstanding  stock of the Company  entitled to
vote thereon for mergers,  consolidations  and sales of all or substantially all
of the assets of the Company.  Such regulation permits the Company to merge with
another corporation without obtaining the approval of its stockholders if:

     (1) the merger does not involve an interim savings institution;

     (2) the Company's federal stock charter is not changed;

     (3) each share of the Company's stock outstanding  immediately prior to the
effective date of the transaction is to be an identical  outstanding  share or a
treasury share of the Company after such effective date; and

     (4) either:

          (a)  no  shares  of  voting  stock of the  Company  and no  securities
     convertible into such stock are to be issued or delivered under the plan of
     combination; or

          (b) the authorized  unissued  shares or the treasury  shares of voting
     stock  of  the  Company  to be  issued  or  delivered  under  the  plan  of
     combination,   plus  those  initially   issuable  upon  conversion  of  any
     securities to be issued or delivered  under such plan, do not exceed 15% of
     the total  shares of voting  stock of the Company  outstanding  immediately
     prior to the effective date of the transaction.

     Under New Jersey law, mergers,  consolidations  and other forms of business
combination  must  generally  be  approved  by the  vote  of a  majority  of the
outstanding  shares of each  class of voting  stock of a  corporation,  unless a
corporation's  certificate of incorporation  imposes a higher vote  requirement.
Approval by the stockholders of a New Jersey  corporation that survives a merger
is not required under New Jersey law if:

     (1) the  certificate  of  incorporation  of the  corporation is not amended
thereby;

     (2) each stockholder of the surviving corporation will hold the same number
of shares, with the same designations,  preferences and rights, after the merger
as such stockholder had before; and

                                        8



     (3) the number of voting  shares  outstanding  after the  merger,  plus the
number of  voting  shares  issuable  on  conversion  of other  securities  or on
exercise of rights and warrants issued  pursuant to the merger,  will not exceed
by more than 40% the total number of voting shares of the surviving  corporation
that were outstanding before the merger.

     The New Holding Company's certificate of incorporation  provides that, if a
merger,  consolidation or sale of all or substantially all the assets of the New
Holding  Company  is  approved  by  two-thirds  of its Board of  Directors,  the
stockholder  vote required to approve such transaction will be that specified by
New  Jersey  law.  However,  if a  merger,  consolidation  or  sale  of  all  or
substantially  all the assets of the New  Holding  Company is not  approved by a
two-thirds  vote of the Board of Directors,  the  certificate  of  incorporation
provides that any such  transaction must be approved by the vote of at least 80%
of the New Holding  Company's  outstanding  shares of capital stock  eligible to
vote.

     In  addition,  the  New  Holding  Company's  certificate  of  incorporation
requires the approval of the holders of at least 80% of its  outstanding  shares
of  voting  stock  to  approve  certain  "Business  Combinations"  involving  an
"Interested Shareholder" except in cases where the proposed transaction has been
approved in advance by two-thirds of those members of the New Holding  Company's
Board of Directors who are unaffiliated with the Interested Shareholder and were
directors prior to the time when the Interested Shareholder became an Interested
Shareholder.  The term  "Interested  Shareholder"  is  defined  to  include  any
individual, corporation, partnership or other entity, other than the New Holding
Company or its subsidiaries,  which owns  beneficially or controls,  directly or
indirectly,  20% or more of the  outstanding  shares of voting  stock of the New
Holding Company or an affiliate of such person or entity.  This provision of the
certificate of  incorporation  applies to any "Business  Combination,"  which is
defined to include, among other things, any merger,  consolidation,  sale of 25%
or more of the New  Holding  Company's  assets,  reclassification  of the common
stock or  recapitalization  of the New  Holding  Company  with or  involving  an
Interested  Shareholder.  If, however,  the proposed  transaction is approved in
advance by  two-thirds  of the  members of the New  Holding  Company's  Board of
Directors  who were  directors  before  the  Interested  Shareholder  became  an
Interested Shareholder, such transaction would require only the majority vote of
stockholders otherwise required by New Jersey law.

     The New Holding Company's  certificate of incorporation  requires its Board
of  Directors  to  consider  certain  factors  in  addition  to  the  amount  of
consideration  to be paid when  evaluating  certain  business  combinations or a
tender or  exchange  offer.  These  additional  factors  include  the social and
economic  effects of the  transaction  on its  customers  and  employees and the
communities served by the New Holding Company.

     DISSENTERS' RIGHTS OF APPRAISAL.  OTS regulations  generally provide that a
stockholder of a federally  chartered  holding company that engages in a merger,
consolidation or sale of all or  substantially  all of its assets shall have the
right to demand from such company  payment of the fair or appraised value of his
or her stock in the company, subject to specified procedural requirements.  This
regulation  also  provides,  however,  that  the  stockholders  of  a  federally
chartered holding company with stock listed on a national securities exchange or
quoted on the Nasdaq  Stock  Market are not  entitled to  dissenters'  rights in
connection with a merger  involving such savings  institution if the stockholder
is required to accept only "qualified consideration" for his or her stock, which
is defined to include cash,  shares of stock of any  institution  or corporation
which  at the  effective  date  of the  merger  will  be  listed  on a  national
securities  exchange or quoted on the Nasdaq Stock Market or any  combination of
such shares of stock and cash.

                                        9


     Pursuant to general New Jersey corporate law, a stockholder of a New Jersey
corporation  generally has the right to dissent from any merger or consolidation
involving  the  corporation  or  sale  of  all  or  substantially   all  of  the
corporation's  assets.  However,  dissenters'  rights are not  available for the
shares of any class or series of a New Jersey corporation's capital stock if (i)
such  shares are  either  listed on a national  securities  exchange  or held of
record by more than 1,000  stockholders or (ii) the consideration to be received
in the merger  consists of cash and/or shares of stock that are either listed on
a  national   securities   exchange  or  held  of  record  by  more  than  1,000
stockholders.

     AMENDMENT OF GOVERNING  INSTRUMENTS.  No amendment of the Company's current
federal  charter  may be made  unless  it is  first  proposed  by the  Board  of
Directors,  then preliminarily  approved by the OTS, and thereafter  approved by
the  holders of a majority  of the total  votes  eligible  to be cast at a legal
meeting.  The New Holding Company's  certificate of incorporation may be amended
by the vote of the holders of a majority of the outstanding shares of its common
stock, except that the provisions of the certificate of incorporation  governing
the  calling  of  meetings  of  stockholders,   stockholders'   nominations  and
proposals, authorized capital stock, denial of preemptive rights, the number and
staggered terms of directors, removal of directors, approval of certain business
combinations,  the evaluation of certain business  combinations,  elimination of
directors' liability,  indemnification of officers and directors, and the manner
of  amending  the  certificate  of  incorporation  and  bylaws,  each may not be
repealed,  altered, amended or rescinded except by the vote of the holders of at
least 80% of the New Holding  Company's  outstanding  shares.  This provision is
intended  to prevent  the  holders  of a lesser  percentage  of the New  Holding
Company's  outstanding stock from circumventing any of the foregoing  provisions
by amending the  certificate  of  incorporation  to delete or modify one of such
provisions.

     The Company's  current  federal bylaws may be amended by a majority vote of
the full  Board of  Directors  or by a  majority  vote of the votes  cast by the
stockholders  of the Company at any legal  meeting.  The New  Holding  Company's
bylaws may only be amended by a two-thirds  vote of its Board of Directors or by
the holders of at least 80% of its outstanding stock.

     PURPOSE  AND  TAKEOVER  DEFENSIVE  EFFECTS  OF THE  NEW  HOLDING  COMPANY'S
CERTIFICATE OF INCORPORATION  AND BYLAWS.  The Board of Directors of the Company
believes that the provisions described above are prudent and will reduce the New
Holding   Company's   vulnerability  to  takeover  attempts  and  certain  other
transactions  that have not been negotiated with and approved by the New Holding
Company's Board of Directors.  These  provisions will also assist the Company in
the orderly deployment of the conversion  proceeds into productive assets during
the initial period after the conversion.  The Board of Directors  believes these
provisions  are in the best  interest  of American  Bank of New Jersey,  the New
Holding Company and the New Holding Company's  stockholders.  In the judgment of
the Board of  Directors,  the New  Holding  Company's  Board will be in the best
position to determine the true value of the New Holding Company and to negotiate
more  effectively  for what may be in the best  interests  of its  stockholders.
Accordingly,  the Board of Directors believes that it is in the best interest of
the New Holding Company and its stockholders to encourage potential acquirers to
negotiate  directly with the New Holding  Company's  Board of Directors and that
these  provisions  will  encourage  such  negotiations  and  discourage  hostile
takeover  attempts.  It is also the view of the Board of  Directors  that  these
provisions  should  not  discourage  persons  from  proposing  a merger or other
transaction  that is at a price  reflective  of the true  value  of New  Holding
Company and that is in the best  interest  of all of the New  Holding  Company's
stockholders.

     Attempts to acquire  control of financial  institutions  and their  holding
companies have recently become increasingly common.  Takeover attempts that have
not been negotiated with and approved by the

                                       10


Board of Directors  present to stockholders the risk of a takeover on terms that
may be less favorable than might otherwise be available.  A transaction  that is
negotiated  and approved by the Board of  Directors,  on the other hand,  can be
carefully planned and undertaken at an opportune time in order to obtain maximum
value for the  stockholders of the New Holding Company,  with due  consideration
given  to  matters  such  as  the  management  and  business  of  the  acquiring
corporation and maximum strategic development of its assets.

     An  unsolicited  takeover  proposal can seriously  disrupt the business and
management of a corporation and cause it great expense.  Although a tender offer
or other takeover attempt may be made at a price substantially above the current
market  prices,  such  offers  are  sometimes  made  for  less  than  all of the
outstanding  shares  of a  target  company.  As a  result,  stockholders  may be
presented with the alternative of partially  liquidating  their  investment at a
time that may be disadvantageous, or retaining their investment in an enterprise
that is under  different  management and whose  objectives may not be similar to
those of the remaining  stockholders.  The concentration of control, which could
result from a tender offer or other takeover attempt, could also deprive the New
Holding  Company's  remaining  stockholders  of benefits  of certain  protective
provisions of the  Securities  Exchange Act of 1934, if the number of beneficial
owners were to become fewer than 300, thereby allowing for deregistration  under
the act.

     These provisions of the New Holding Company's  certificate of incorporation
and bylaws may also have the effect of  discouraging a future  takeover  attempt
that would not be approved by the New Holding  Company's  Board, but pursuant to
which stockholders may receive a substantial  premium for their shares over then
current market prices. As a result, stockholders who might desire to participate
in such a transaction  may not have any  opportunity  to do so. Such  provisions
will also render the removal of the New Holding Company's Board of Directors and
management  more  difficult.  The Boards of  Directors  of American  Bank of New
Jersey and the New Holding Company,  however,  have concluded that the potential
benefits outweigh the possible disadvantages.

     Following  the  conversion,  pursuant to  applicable  law and, if required,
following  the  approval  by  stockholders,  the New  Holding  Company may adopt
additional  anti-takeover  provisions or other devices regarding the acquisition
of its equity  securities  that  would be  permitted  for a New Jersey  business
corporation.

     The  cumulative  effect  of the  restrictions  on  acquisitions  of the New
Holding Company's shares contained in the New Holding  Company's  certificate of
incorporation  and bylaws and in federal and New Jersey law may be to discourage
potential  takeover attempts and perpetuate  incumbent  management,  even though
certain  of  the  New  Holding  Company's  stockholders  may  deem  a  potential
acquisition to be in their best interests, or deem existing management not to be
acting in their best interests.

RIGHTS OF DISSENTING STOCKHOLDERS

     Under federal law, dissenters' rights of appraisal are available to holders
of common  stock in  connection  with the  conversion  and  reorganization.  The
following  discussion  is not a  complete  statement  of the law  pertaining  to
dissenters' rights under the OTS Rules and Regulations,  and is qualified in its
entirety  by the full text of Section  552.14 of the OTS Rules and  Regulations,
which is  referred  to as Section  552.14 and is  reprinted  in its  entirety as
Appendix A to this proxy  statement.  Any ASB Holding  Company  stockholder  who
desires to  exercise  his or her  dissenters'  rights  should  review  carefully
Section  552.14  and is urged to  consult a legal  advisor  before  electing  or
attempting to exercise his or her rights.  All references in Section 552.14 to a
"stockholder" and in this summary are to the record holder of shares

                                       11



of ASB Holding Company Common Stock as to which dissenters' rights are asserted.
Subject to the exceptions  stated below,  holders of ASB Holding  Company Common
Stock  who  comply  with the  applicable  procedures  summarized  below  will be
entitled to exercise dissenters' rights under Section 552.14.

     A  stockholder  electing to exercise  his or her rights to dissent from the
Plan is  required  to file with ASB  Holding  Company  (addressed  to Richard M.
Bzdek, Secretary, ASB Holding Company, 365 Broad Street,  Bloomfield, New Jersey
07003), prior to voting on the Plan, a written statement  identifying himself or
herself and stating his or her  intention  to demand  appraisal  of, and payment
for,  his or her shares.  This demand must be made in addition  to, and separate
from,  any proxy or vote.  A failure to vote on the proposal to approve the Plan
will not constitute a waiver of appraisal  rights,  but a vote for the Plan will
be deemed a waiver of such  rights.  A vote  against  the  proposal  will not be
deemed to satisfy the requirement to file the written statement.  However,  if a
stockholder returns a signed proxy but does not specify a vote against the Plan,
or a direction to abstain, the proxy, if not revoked prior to the Meeting,  will
be voted for  approval of the Plan,  which will have the effect of waiving  that
stockholder's dissenters' rights.

     Within ten days after the Effective Date of the Plan, the Company shall (i)
give written notice of the Effective Date by mail to any dissenting  stockholder
who has not  voted in favor  of the  Plan,  (ii)  make a  written  offer to each
dissenting  stockholder to pay for his or her shares at a specified price deemed
by the Company to be fair value of such shares,  and (iii) inform any dissenting
stockholder  that,  within  60  days  of  the  Effective  Date,  the  dissenting
stockholder must file a petition with the Office of Thrift  Supervision,  1700 G
Street, N.W., Washington,  D.C. 20552, if the stockholder and the Company do not
agree as to the fair market value, and surrender the  certificates  representing
the shares as to which the dissent applies.

     If  within 60 days of the  Effective  Date the fair  value is  agreed  upon
between the Company and any dissenting stockholder,  payment will be made within
90 days of the Effective Date. If within such period,  however,  the Company and
any  dissenting  stockholder  do not agree as to the fair value of such  shares,
such  stockholder may file a petition with the OTS demanding a determination  of
the fair  market  value of the stock.  A copy of such  petition  must be sent by
registered or certified mail to the Company.  Any such  stockholder who fails to
file  the  petition  within  60 days of the  Effective  Date is  deemed  to have
accepted the terms of the Plan.

     Each  dissenting  stockholder,  within 60 days of the Effective  Date, must
submit his or her  certificates to the transfer agent for notation  thereon that
an appraisal and payment have been demanded. Any stockholder who fails to submit
his or her  certificates  will not be entitled to  appraisal  rights and will be
deemed to have accepted the terms of the Plan.

     Any stockholder who is demanding  payment for his shares in accordance with
Section  552.14 shall not  thereafter be entitled to vote or exercise any rights
of a stockholder  except the right to receive payment for his shares pursuant to
the  provisions  of  Section  552.14  and the right to  maintain  certain  legal
actions.  The  respective  shares for which payment has been demanded  shall not
thereafter be considered  outstanding for the purposes of any subsequent vote of
stockholders.

                                       12



ADDITIONAL INFORMATION

     THE PLAN IS ATTACHED HERETO AS APPENDIX B. THE CERTIFICATE OF INCORPORATION
AND BYLAWS OF THE NEW HOLDING COMPANY ARE AVAILABLE AT NO COST BY CONTACTING THE
COMPANY  AT (973)  ___-____  OR BY  WRITING TO THE  CORPORATE  SECRETARY  OF ASB
HOLDING COMPANY AT 365 BROAD STREET,  BLOOMFIELD,  NEW JERSEY 07003. ADOPTION OF
THE PLAN BY THE  STOCKHOLDERS  AUTHORIZES THE BOARDS OF DIRECTORS OF THE PRIMARY
PARTIES TO AMEND OR TERMINATE  THE PLAN,  INCLUDING THE CHARTER OF AMERICAN BANK
OF NEW JERSEY AND THE CERTIFICATE OF  INCORPORATION  OF THE NEW HOLDING COMPANY,
PRIOR TO THE CLOSING OF THE CONVERSION AND  REORGANIZATION.  ALL STATEMENTS MADE
IN THIS DOCUMENT ARE HEREBY  QUALIFIED BY THE CONTENTS OF SUCH  DOCUMENTS AS SET
FORTH ABOVE.

     The information contained in the accompanying Prospectus,  including a more
detailed  description of the Plan,  certain financial  statements of the Company
and the New Holding Company, a description of the capitalization,  business, the
directors  and  officers of the Company  and the New  Holding  Company,  and the
compensation and other benefits of directors and officers,  a description of the
ASB Holding  Company Common Stock and  anticipated  use of the net proceeds from
the offering of such stock,  is intended to help you evaluate the conversion and
reorganization and is incorporated herein by reference.

RECOMMENDATION OF THE BOARD OF DIRECTORS

     THE BOARD OF DIRECTORS OF THE COMPANY UNANIMOUSLY  RECOMMENDS THAT YOU VOTE
FOR THE PLAN.  NOT VOTING WILL HAVE THE SAME EFFECT AS VOTING  AGAINST THE PLAN.
VOTING FOR THE PLAN WILL NOT  OBLIGATE YOU TO PURCHASE ANY SHARES OF ASB HOLDING
COMPANY  COMMON  STOCK.  SHARES OF ASB HOLDING  COMPANY  COMMON  STOCK ARE BEING
OFFERED ONLY BY THE PROSPECTUS, WHICH IS INCORPORATED BY REFERENCE HERETO.

                                  OTHER MATTERS

     The Board of  Directors  is not aware of any  business  to come  before the
Special Meeting other than the matters  described above in this Proxy Statement.
However,  if any matters should properly come before the Special Meeting,  it is
intended  that  holders of the proxies will act as directed by a majority of the
Board of Directors.

                                       13





                                                                      APPENDIX A

                         DISSENTER AND APPRAISAL RIGHTS

552.14  DISSENTER AND APPRAISAL RIGHTS.

     (a) RIGHT TO DEMAND PAYMENT OF FAIR OR APPRAISED VALUE.  Except as provided
in paragraph (b) of this section, any stockholder of a Federal stock association
combining in accordance  with 552.13 of this part shall have the right to demand
payment  of the  fair or  appraised  value of his  stock:  Provided,  That  such
stockholder  has not voted in favor of the  combination  and  complies  with the
provisions of paragraph (c) of this section.

     (b)   EXCEPTIONS.   No  stockholder   required  to  accept  only  qualified
consideration  for his or her stock shall have the right  under this  section to
demand payment of the stock's fair or appraised  value, if such stock was listed
on a national  securities  exchange  or quoted on the  National  Association  of
Securities  Dealers'  Automated  Quotation System  ("NASDAQ") on the date of the
meeting at which the  combination  was acted upon or  stockholder  action is not
required  for  a  combination  made  pursuant  to  552.13(h)(2)  of  this  part.
"Qualified  consideration"  means cash,  shares of stock of any  association  or
corporation  which at the effective date of the combination  will be listed on a
national  securities  exchanged or quoted on NASDAQ or any  combination  of such
shares of stock and cash.

     (c) PROCEDURE.

          (1) NOTICE.  Each constituent  Federal stock  association shall notify
all  stockholders  entitled to rights under this  section,  not less than twenty
days prior to the meeting at which the combination  agreement is to be submitted
for stockholder  approval,  of the right to demand payment of appraised value of
shares,  and shall include in such notice a copy of this  section.  Such written
notice  shall  be  mailed  to  stockholders  of  record  and  may be part of the
management's proxy solicitation for such meeting.

          (2) DEMAND FOR APPRAISAL  AND PAYMENT.  Each  stockholder  electing to
make a demand under this section shall deliver to the Federal stock association,
before voting on the combination,  a writing  identifying himself or herself and
stating his or her intention  thereby to demand appraisal of and payment for his
or her shares. Such demand must be in addition to and separate from any proxy or
vote against the combination by the stockholder.

          (3) NOTIFICATION OF EFFECTIVE DATE AND WRITTEN OFFER.  Within ten days
after the effective date of the combination, the resulting association shall;

               (i) Give written  notice by mail to  stockholders  of constituent
Federal Stock  associations  who have complied with the  provisions of paragraph
(c)(2) of this  section and have not voted in favor of the  combination,  of the
effective date of the combination;

               (ii)  Make a  written  offer  to  each  stockholder  to  pay  for
dissenting shares at a specified price deemed by the resulting association to be
the fair value thereof; and

               (iii)  Inform  them that,  within  sixty  days of such date,  the
respective requirements of paragraphs (c)(5) and (6) of this section (set out in
the notice) must be satisfied.

     The notice and offer shall be  accompanied by a balance sheet and statement
of income of the  association  the  shares of which the  dissenting  stockholder
holds,  for a fiscal year ending not more than sixteen months before the date of
notice  and  offer,   together  with  the  latest  available  interim  financial
statements.

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          (4) ACCEPTANCE OF OFFER. If within sixty days of the effective date of
the combination the fair value is agreed upon between the resulting  association
and any stockholder who has complied with the provisions of paragraph  (c)(2) of
this section, payment therefor shall be made within ninety days of the effective
date of the combination.

          (5) PETITION TO BE FILED IF OFFER NOT  ACCEPTED.  If within sixty days
of the  effective  date of the  combination  the resulting  association  and any
stockholder  who has complied with the  provisions  of paragraph  (c)(2) of this
section do not agree as to the fair value,  then any such stockholder may file a
petition with the Office,  with a copy by  registered  or certified  mail to the
resulting association, demanding a determination of the fair market value of the
stock of all such stockholders.  A stockholder entitled to file a petition under
this section who fails to file such petition  within sixty days of the effective
date of the combination shall be deemed to have accepted the terms offered under
the combination.

          (6) STOCK CERTIFICATES TO BE NOTED. Within sixty days of the effective
date of the combination,  each stockholder demanding appraisal and payment under
this section shall submit to the transfer  agent his  certificates  of stock for
notation  thereon that an appraisal  and payment have been demanded with respect
to such stock and that appraisal  proceedings  are pending.  Any stockholder who
fails to submit  his stock  certificates  for such  notation  shall no longer be
entitled  to  appraisal  rights  under this  section and shall be deemed to have
accepted the terms offered under the combination.

          (7) WITHDRAWAL OF DEMAND.  Notwithstanding the foregoing,  at any time
within sixty days after the effective date of the  combination,  any stockholder
shall have the right to withdraw his or her demand for  appraisal  and to accept
the terms offered upon the combination.

          (8) VALUATION AND PAYMENT. The Director shall, as he or she may elect,
either appoint one or more independent  persons or direct  appropriate  Staff of
the Office to appraise the shares to determine  their fair market  value,  as of
the effective date of the combination, exclusive of any element of value arising
from the accomplishment or expectation of the combination.  Appropriate staff of
the Office  shall  review and  provide an  opinion  on  appraisals  prepared  by
independent  persons as to the suitability of the appraisal  methodology and the
adequacy of the analysis and supportive  data. The Director after  consideration
of the appraisal report and the advice of the appropriate  staff shall, if he or
she concurs in the  valuation  of the shares,  direct  payment by the  resulting
association of the appraised fair market value of the shares,  upon surrender of
the certificates  representing such stock.  Payment shall be made, together with
interest from the effective date of the combination,  at a rate deemed equitable
by the Director.

          (9) COSTS AND EXPENSES. The costs and expenses of any proceeding under
this  section may be  apportioned  and assessed by the Director as he or she may
deem equitable against all or some of the parties.  In making this determination
the  Director   shall  consider   whether  any  party  has  acted   arbitrarily,
vexatiously,  or not in good faith in respect  to the  rights  provided  by this
section.

          (10)  VOTING  AND  DISTRIBUTION.  Any  stockholder  who  has  demanded
appraisal  rights  as  provided  in  paragraph  (c)(2)  of  this  section  shall
thereafter  neither  be  entitled  to vote  such  stock for any  purpose  nor be
entitled to the payment of dividends or other distributions on the stock (except
dividends  or  other  distribution  payable  to,  or  a  vote  to  be  taken  by
stockholders  of record at a date which is on or prior to, the effective date of
the  combination):  Provided,  That if any  stockholder  becomes  unentitled  to
appraisal and payment of appraised  value with respect to such stock and accepts
or is deemed to have  accepted  the terms  offered  upon the  combination,  such
stockholder  shall  thereupon be entitled to vote and receive the  distributions
described above.

          (11) STATUS.  Shares of the resulting association into which shares of
the  stockholders  demanding  appraisal  rights  would  have been  converted  or
exchanged,  had they  assented  to the  combination,  shall  have the  status of
authorized and unissued shares of the resulting association.

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