SCHEDULE 14A
                                 (Rule 14a-101)
                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                  Exchange Act of 1934 (Amendment No. _______)

Filed by the registrant [X]
Filed by a party other than the registrant [  ]

Check the appropriate box:
[X] Preliminary Proxy Statement [ ] Confidential, for use of the Commission Only
                                    (as permitted by Rule 14a 6(e)(2))
[ ] Definitive Proxy Statement
[ ] Definitive Additional Materials
[  ] Soliciting Material pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                               ASB Holding Company
    ------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


    ------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):
  [X] No fee required
  [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

         (1) Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------

         (2) Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------

         (3) Per unit price or other  underlying  value of transaction  computed
pursuant  to Exchange  Act Rule 0-11.  (set forth the amount on which the filing
fee is calculated and state how it was determined):
- --------------------------------------------------------------------------------

         (4) Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------

         (5) Total fee paid:
- --------------------------------------------------------------------------------


  [ ] Fee paid previously with preliminary materials.

  [ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

         (1) Amount previously paid:
- --------------------------------------------------------------------------------

         (2) Form, Schedule or Registration Statement No.:
- --------------------------------------------------------------------------------

         (3) Filing Party:
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         (4) Date Filed:
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                               ASB HOLDING COMPANY
                                365 Broad Street
                          Bloomfield, New Jersey 07003
                                 (973) 748-3600

                    NOTICE OF SPECIAL MEETING OF STOCKHOLDERS

         Notice is hereby  given  that a Special  Meeting of  Stockholders  (the
"Special  Meeting") of ASB Holding  Company (the  "Company") will be held at the
main  office of  American  Bank of New  Jersey,  located  at 365  Broad  Street,
Bloomfield, New Jersey on __________ __, 2005 at __:00 _.m., eastern time. As of
the date hereof,  the Company owns 100% of the common stock of American  Bank of
New Jersey and is majority-owned  by American Savings,  MHC (the "Mutual Holding
Company").

         The Special Meeting is for the purpose of considering and voting upon:

          1.   A Plan of Conversion and Reorganization (the "Plan"), pursuant to
               which the Mutual  Holding  Company  will be merged into  American
               Bank of New Jersey and the Company  will be  succeeded by a newly
               incorporated  New  Jersey  corporation,  American  Bancorp of New
               Jersey,  Inc.,  (the  "New  Holding  Company"),  which  has  been
               established  for the purpose of  completing  the  conversion  and
               reorganization.  As part of the  conversion  and  reorganization,
               shares of common stock  representing the Mutual Holding Company's
               ownership  interest in the Company  will be offered for sale in a
               subscription and community offering.  Common stock currently held
               by the public  stockholders of the Company will be converted into
               new shares of the New  Holding  Company  pursuant  to an exchange
               ratio that will ensure that each  stockholder  at the time of the
               conversion and reorganization will own the same percentage of the
               New  Holding  Company's  common  stock  as he or she  held in the
               Company's  common  stock  immediately  prior  to the  conversion,
               exclusive  of any  shares  purchased  by the  stockholder  in the
               offering and cash received in lieu of fractional shares.

          2.   Any other  matters  that may  lawfully  come  before the  Special
               Meeting.  As of the date of mailing of this Notice,  the Board of
               Directors is not aware of any other  matters that may come before
               the Special Meeting.

         Stockholders  of ASB  Holding  Company at the close of business on July
31, 2005 are entitled to notice of and to vote at the Special Meeting.


                                                     /s/Richard M. Bzdek

                                                     Richard M. Bzdek
                                                     Secretary
_________ __, 2005
Bloomfield, New Jersey

                        _________________________________

         YOUR VOTE IS VERY IMPORTANT.  THE ENCLOSED PROSPECTUS PROVIDES A MORE
DETAILED DESCRIPTION OF THE PROPOSED TRANSACTION AND IS INCORPORATED BY
REFERENCE HERETO.  IF YOU HAVE ANY QUESTIONS, PLEASE CALL OUR STOCK
INFORMATION CENTER AT (973) ___-____.

         YOUR  BOARD OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  THAT YOU VOTE "FOR"
APPROVAL  OF THE  PLAN BY  COMPLETING  THE  ENCLOSED  PROXY  CARD  AND  PROMPTLY
RETURNING IT IN THE  ENCLOSED  POSTAGE-PAID  ENVELOPE AS SOON AS POSSIBLE.  YOUR
VOTE IS VERY  IMPORTANT.  ANY PROXY  GIVEN BY A  STOCKHOLDER  MAY BE  REVOKED BY
FILING WITH THE SECRETARY OF THE COMPANY A WRITTEN REVOCATION OR A DULY EXECUTED
PROXY BEARING A LATER DATE.  ANY  STOCKHOLDER  PRESENT AT THE MEETING MAY REVOKE
HIS PROXY AND VOTE IN PERSON ON EACH MATTER BROUGHT BEFORE THE SPECIAL MEETING.



                              QUESTIONS AND ANSWERS
                     FOR STOCKHOLDERS OF ASB HOLDING COMPANY

         You should read this document and the  accompanying  Prospectus  (which
includes  a  detailed   index)  for   information   about  the   conversion  and
reorganization.  The Plan of Conversion and Reorganization  described herein has
been conditionally approved by our regulators.

Q.   What are stockholders being asked to approve?

A.   The Company's  stockholders  as of July 31, 2005 are being asked to vote on
     the proposed Plan of Conversion and Reorganization,  under which the Mutual
     Holding  Company will convert into stock form and merge into  American Bank
     of New Jersey and the New Holding Company will offer for sale to depositors
     of American Bank of New Jersey and the public the ownership position in ASB
     Holding Company now owned by the Mutual Holding Company.

Q.   What are the reasons for the  mutual-to-stock  conversion and related stock
     offering?

A.   The  primary  reason  for the  conversion  and  reorganization  is to raise
     additional  equity  capital,  which will support  future deposit growth and
     expanded operations. We also intend to list the common stock on the Nasdaq,
     which will  provide  additional  liquidity  and  visibility  for the common
     stock, additional flexibility in merger and acquisition  transactions,  and
     easier  access to the capital  markets for possible  future equity and debt
     offerings.

Q.   What will  stockholders  receive for their  existing  ASB  Holding  Company
     shares?

A.   As more fully  described in the sections of the  Prospectus  entitled  "The
     Conversion"  and "The Stock  Offering,"  depending  on the number of shares
     sold in the  offering,  each  share  of  common  stock  that  you own  upon
     completion  of the  conversion  and  reorganization  will be exchanged  for
     between  1.6396 new shares at the  minimum  and  2.21828  new shares at the
     maximum  of the  offering  range  (though  cash  will  be  paid  in lieu of
     fractional shares).

Q.   Why will the shares  that I receive be based on a price of $10.00 per share
     rather than the trading price of the ASB Holding Company common stock prior
     to the conversion?

A.   The Company's  Board of Directors  selected a price of $10.00 per share for
     the stock  offered  for sale  because it is a commonly  selected  per share
     price for mutual-to-stock  conversions of savings institutions.  The number
     of new shares  that you will  receive  for your  existing  shares  will not
     depend on the market price of ASB Holding  Company  common  stock.  It will
     depend on the  number of shares  sold in the  offering,  which will in turn
     depend on the final independent  appraisal of the pro forma market value of
     ASB Holding  Company  assuming  completion of the  conversion and the stock
     offering.  The  result  will be that you will  own the same  percentage  of
     common  stock  of  the  New  Holding   Company  after  the  conversion  and
     reorganization  as you held in the common stock of the Company  immediately
     prior  thereto,  exclusive of (i) any shares  purchased by you in the stock
     offering and (ii) cash received in lieu of fractional shares.

Q.   Should I submit my stock certificate(s) now?

A.   No. If you hold your certificate(s), instructions for exchanging the shares
     will be sent to you after completion of the conversion and  reorganization.
     If your shares are held in "street name" rather than in  certificate  form,
     the  share  exchange  will  occur  automatically  upon  completion  of  the
     conversion and reorganization.

                                       ii



Q.   If my shares are held in street name, will my broker  automatically vote on
     my behalf?

A.   No. Your broker will not be able to vote your shares  without  instructions
     from you. You should  instruct  your broker how to vote your shares,  using
     the directions that your broker provides to you.

Q.   What if I do not give voting instructions to my broker?

A.   Your vote is important.  The Plan of Conversion and Reorganization requires
     the approval of at least  two-thirds  of the  outstanding  shares of common
     stock of ASB Holding Company, including those shares held by the MHC, and a
     majority of the votes eligible to be cast,  excluding  those shares held by
     the MHC.  If you do not  instruct  your  broker  to vote your  shares,  the
     unvoted  proxy  will be  considered  as a vote  cast  against  the  Plan of
     Conversion and Reorganization.

Q.   May I place an order to purchase shares in the offering, in addition to the
     shares that I will receive in the exchange?


A.   Yes.  Eligible  depositors  of American  Bank of New Jersey  have  priority
     subscription   rights  allowing  them  to  purchase  common  stock  in  the
     subscription  offering.  Shares not purchased in the subscription  offering
     may be available for sale to the public in a community  offering,  as fully
     described  in the  Prospectus.  If you  are  now  an  ASB  Holding  Company
     stockholder,  the shares of  American  Bancorp of New Jersey,  Inc.  common
     stock that you receive in the  exchange  for shares of ASB Holding  Company
     common stock, in accordance with the exchange ratio, will count against the
     maximum purchase limitations.

Q.   Do I have dissenters' and appraisal rights?

A.   Yes.  Under federal law,  dissenters'  rights of appraisal are available to
     ASB Holding  Company  stockholders  in connection  with the  conversion and
     reorganization.  To exercise your right to dissent,  you must file with ASB
     Holding  Company a written notice of your intention to dissent prior to the
     Special  Meeting.  A  failure  to  vote  on  the  Plan  of  Conversion  and
     Reorganization  will not  constitute  a waiver  of your  appraisal  rights,
     however,  if you vote in  favor of the  Plan,  you will be  deemed  to have
     waived your dissenters' rights. Additionally,  if you return a signed proxy
     but do not specify on the proxy a vote  against  the Plan or an  abstention
     from the  vote,  then you will be deemed to have  waived  your  dissenters'
     rights.  Within  60 days of the  completion  of the  conversion  and  stock
     offering, you must file a petition with the Office of Thrift Supervision to
     demand a  determination  of the fair market  value of the stock if you have
     not reached an agreement with the New Holding  Company as to the fair value
     of such shares.  Please refer to the summary  under  "Rights of  Dissenting
     Stockholders"  at page __ of this Proxy  Statement  and  Appendix A to this
     Proxy  Statement  which contains the full text of the section of the Office
     of Thrift Supervision Regulations that governs dissenters' rights.


Other Questions?

         For answers to other questions, please read the Proxy Statement and the
Prospectus.  Questions about the offering or voting may be directed to the Stock
Information  Center by calling (___)  ___-____ or (___)  ___-____,  Mondays from
__:__ p.m. to _:__ p.m.,  Tuesdays through Thursdays from _:__ a.m. to _:__ p.m.
and Fridays from _:__ a.m. to __:__ p.m., eastern time.

                                       iii



                               ASB HOLDING COMPANY
                                365 Broad Street
                          Bloomfield, New Jersey 07003
                                 (978) 748-3600

                      PROXY STATEMENT/PROSPECTUS SUPPLEMENT
                                                              _________ __, 2005


         YOUR  PROXY,  IN THE  FORM  ENCLOSED,  IS  SOLICITED  BY THE  BOARD  OF
DIRECTORS OF ASB HOLDING COMPANY (THE "COMPANY"), FOR USE AT THE SPECIAL MEETING
OF STOCKHOLDERS TO BE HELD ON _____________  __, 2005, AND AT ANY ADJOURNMENT OF
THAT  MEETING,  FOR THE  PURPOSES SET FORTH IN THE  FOREGOING  NOTICE OF SPECIAL
MEETING.

         VOTING IN FAVOR OF THE PLAN WILL NOT  OBLIGATE  ANY PERSON TO  PURCHASE
CONVERSION  STOCK.  SHARES OF  CONVERSION  STOCK ARE BEING  OFFERED  ONLY BY THE
PROSPECTUS.

         THIS PROXY STATEMENT/PROSPECTUS  SUPPLEMENT IS A SUMMARY OF INFORMATION
ABOUT THE MUTUAL  HOLDING  COMPANY,  THE  COMPANY,  THE BANK AND THE NEW HOLDING
COMPANY  (COLLECTIVELY,  THE "PRIMARY PARTIES") AND THE PROPOSED  CONVERSION AND
REORGANIZATION.  A MORE  DETAILED  DESCRIPTION  OF THE  PRIMARY  PARTIES AND THE
CONVERSION  AND   REORGANIZATION  IS  INCLUDED  IN  THE  PROSPECTUS,   WHICH  IS
INCORPORATED BY REFERENCE HEREIN.

                  VOTING RIGHTS AND VOTE REQUIRED FOR APPROVAL

         Only  stockholders  of record at the close of business on July 31, 2005
(the "Voting  Record Date") are entitled to notice of and to vote at the Special
Meeting.   Pursuant  to  Office  of  Thrift  Supervision  ("OTS")   regulations,
consummation of the proposed  conversion and  reorganization is conditioned upon
the  approval  of the Plan by the OTS,  as well as (1) the  approval of at least
two-thirds of the total number of votes eligible to be cast by the  stockholders
of the Company, including those shares held by the Mutual Holding Company, and a
majority  of the  votes  eligible  to be  cast  at the  Special  Meeting  by the
stockholders  of the Company,  excluding those shares held by the Mutual Holding
Company (the "Public  Stockholders"),  as of the close of business on the Voting
Record Date,  and (2) the approval of at least a majority of the votes  eligible
to be cast by the members of the Mutual Holding  Company as of the voting record
date for the special  meeting of members  called for the purpose of  considering
the Plan. The Mutual Holding  Company  intends to vote its shares of ASB Holding
Company  Common  Stock,  which amount to  approximately  __% of the  outstanding
shares, in favor of the Plan at the Special Meeting.

         This Proxy  Statement/Prospectus  Supplement,  including  the  enclosed
Prospectus  dated ________ __, 2005,  which is  incorporated  by reference,  and
related  materials are first being mailed to  stockholders  of the Company on or
about ________ __, 2005.

         THE BOARD OF DIRECTORS  OF THE COMPANY  URGES YOU TO CAST YOUR VOTE FOR
                                                                             ---
THE PLAN AND TO SIGN,  DATE AND RETURN THE  ENCLOSED  PROXY CARD IN THE ENCLOSED
POSTAGE-PAID ENVELOPE AS SOON AS POSSIBLE, EVEN IF YOU DO NOT INTEND TO PURCHASE
COMMON STOCK. THIS WILL ENSURE THAT YOUR VOTE WILL BE COUNTED.



         THE  OTS  HAS  APPROVED  THE  PLAN,  SUBJECT  TO  THE  APPROVAL  OF THE
STOCKHOLDERS OF THE COMPANY AND THE  SATISFACTION  OF CERTAIN OTHER  CONDITIONS.
HOWEVER,  SUCH APPROVAL DOES NOT CONSTITUTE AN ENDORSEMENT OR  RECOMMENDATION OF
THE PLAN BY THE OTS.

                                     PROXIES

         The  Company's   Board  of  Directors  is  soliciting  the  proxy  that
accompanies  this Proxy Statement for use at the Special  Meeting.  Stockholders
may vote at the  Special  Meeting  or any  adjournment  thereof  in person or by
proxy.  All properly  executed proxies received by the Board of Directors of the
Company will be voted in accordance with the instructions  indicated  thereon by
the  stockholders  giving such proxies.  If no contrary  instructions are given,
such proxies will be voted in favor of the proposals as described herein. If any
other matters are properly presented before the Special Meeting and may properly
be voted upon,  the proxies  solicited  hereby will be voted on such  matters in
accordance  with the best  judgment  of the proxy  holders  named  therein.  Any
stockholder  giving a proxy  will have the right to revoke his proxy at any time
before it is voted by delivering written notice or a duly executed proxy bearing
a later date to the Secretary of the Company, provided that such notice or proxy
is received by the  Secretary  prior to the Special  Meeting or any  adjournment
thereof,  or by attending the Special Meeting and voting in person. If there are
not  sufficient  votes for approval of the  proposals at the time of the Special
Meeting,  the Special Meeting may be adjourned to permit further solicitation of
proxies.

         Proxies may be solicited by officers,  directors or other  employees of
the Mutual  Holding  Company in person,  by telephone or through  other forms of
communication.

         The proxies  solicited  hereby will be used only at the Special Meeting
and at any adjournment thereof; they will not be used at any other meeting.

         The approval of the Plan will require the affirmative  vote of at least
two-thirds  of the total votes  eligible to be cast by all  stockholders  of the
Company,  including the Mutual Holding  Company,  and the affirmative vote of at
least  a  majority  of the  total  votes  eligible  to be  cast  by  the  Public
Stockholders.

         As of July 31, 2005, the Mutual Holding  Company held 3,888,150  shares
or 70.0% of the outstanding  shares of the Company's common stock and the Mutual
Holding Company intends to vote all such shares in favor of the Plan.

               VOTING SECURITIES AND BENEFICIAL OWNERSHIP THEREOF

         On the Voting Record Date,  there were 5,554,500  shares of ASB Holding
Company Common Stock  outstanding,  and the Company had no other class of equity
securities  outstanding.   Each  share  of  ASB  Holding  Company  Common  Stock
outstanding  on the Voting  Record  Date is  entitled to one vote at the Special
Meeting on all matters properly presented at the Special Meeting.

         As provided in the Company's  Charter,  for a period of five years from
the  effective  date of the Charter,  no person,  except for the Mutual  Holding
Company,  is permitted to  beneficially  own in excess of 10% of the outstanding
shares of common stock (the  "Limit") of the  Company,  and any shares of common
stock acquired in violation of this Limit are not entitled to any vote. A person
or entity is deemed

                                        2



to  beneficially  own shares owned by an affiliate of such person or entity,  as
well as persons acting in concert with such person or entity.

         A majority  of the  outstanding  shares of ASB Holding  Company  Common
Stock entitled to vote,  represented in person or by proxy,  shall  constitute a
quorum at the Special  Meeting.  Shares as to which the  "ABSTAIN"  box has been
marked on the proxy and any shares held by brokers in street name for  customers
which are not voted in the absence of instructions  from the customers  ("broker
non-votes")  will be counted as present for  determining if a quorum is present.
Because  the Plan must be  approved  by the vote of at least  two-thirds  of the
outstanding ASB Holding Company Common Stock (including those shares held by the
Mutual  Holding  Company)  and the  affirmative  vote of a majority of the votes
eligible to be cast by Public  Stockholders,  abstentions  and broker  non-votes
will have the same effect as a vote against such proposal.

Beneficial Ownership of Stock

         The  following  table  sets  forth,  as  of  the  Voting  Record  Date,
information as to the Company's  common stock  beneficially  owned by persons or
groups  who own more  than  5%of the  Company.  Other  than the  Mutual  Holding
Company,  management  knows of no person or group  that owns more than 5% of the
outstanding shares of common stock as of the Voting Record Date.


                                                               Percent of Shares
                                            Amount of            of Common Stock
Name and Address of Beneficial Owner   Beneficial Ownership      Outstanding
- ------------------------------------   --------------------      -----------

AMERICAN SAVINGS, MHC
365 Broad Street                            3,888,150               70.0%
Bloomfield, New Jersey 07003


                    INCORPORATION OF INFORMATION BY REFERENCE

         The Prospectus that accompanies this Proxy Statement is incorporated by
reference  into this Proxy  Statement in its entirety.  The Company urges you to
carefully  read both this Proxy  Statement and the  Prospectus  before voting on
Proposal  I  presented  at  the  Special  Meeting.  The  Prospectus  sets  forth
descriptions of the conversion and  reorganization  and the related  offering of
ASB Holding  Company Common Stock under the sections  entitled  "Summary,"  "The
Conversion" and "The Stock Offering." Such sections also describe the effects of
the conversion and reorganization on the stockholders of the Company,  including
the tax consequences thereof.

         Information   regarding  the  Primary  Parties  is  set  forth  in  the
Prospectus under the captions  "Summary - The Companies," "- American Bancorp of
New  Jersey,  Inc.,"  and "-  American  Bank of New  Jersey,"  as well as  under
"Business  of American  Bancorp of New Jersey,  Inc." and  "Business of American
Bank of New Jersey." The Prospectus further describes the business and financial
condition of the Bank under the caption "Management's Discussion and Analysis of
Financial Condition and Results of Operations." The capital stock of the Company
is described in the Prospectus in  "Description  of Capital Stock." A discussion
of the  restrictions  imposed on acquisition  of the New Holding  Company by its
certificate of incorporation  and bylaws and OTS regulations can be found in the
Prospectus at  "Restrictions  on Acquisition of American  Bancorp of New Jersey,
Inc." In addition, the historical, consolidated

                                        3



financial  statements  of the Bank are included in the  Prospectus.  Information
regarding the use of proceeds  from the sale of American  Bancorp of New Jersey,
Inc.  Common Stock in connection  with the  conversion and  reorganization,  the
historical  capitalization  and the pro forma  capitalization of the Bank, other
pro forma data, as well as information  pertaining to regulation,  employees and
legal  proceedings  are set forth in the  Prospectus  under the captions "Use of
Proceeds," "Capitalization," "Pro Forma Data," "Historical and Pro Forma Capital
Compliance," "Regulation," "Business of American Bank of New Jersey - Personnel"
and "- Legal Proceedings," respectively.  The Pro Forma Data show the effects of
the conversion and reorganization on the Bank's total  stockholders'  equity and
net income, on both an aggregate and per share basis, based upon the assumptions
set forth therein.

         The Prospectus also sets forth a description of the current  management
of the Company,  the Mutual Holding Company and American Bank of New Jersey,  as
well as the  management  of the New Holding  Company  after the  conversion  and
reorganization,  including current compensation and benefits as well as proposed
future  stock  benefit  plans.  See the  section  entitled  "Management"  in the
Prospectus.

       PROPOSAL I - APPROVAL OF THE PLAN OF CONVERSION AND REORGANIZATION

         The Board of Directors of the Company has approved the Plan, as has the
OTS,  subject to approval by the members of the Mutual  Holding  Company and the
stockholders of the Company  entitled to vote on the matter,  and subject to the
satisfaction of certain other conditions.  Such OTS approval,  however, does not
constitute a recommendation or endorsement of the Plan by such agency.

         In addition to this Proxy Statement,  you have received as part of this
mailing a Prospectus that describes the Company,  the New Holding  Company,  the
conversion and reorganization and the related stock offering.  The Prospectus is
incorporated by reference into this Proxy Statement in its entirety. The Company
urges you to carefully read both this Proxy Statement and the Prospectus  before
voting on Proposal I presented at the Special Meeting.

Comparison of Stockholders'  Rights under Federal and New Jersey Law and Certain
Anti-Takeover Provisions

         General. As a result of the conversion, the current public stockholders
of the Company will become  stockholders of the New Holding  Company.  There are
certain differences in stockholder rights arising from distinctions  between the
Company's  federal  charter and bylaws and the New Holding  Company's New Jersey
certificate of incorporation and bylaws, which are based on New Jersey corporate
law.  Additionally,  there are distinctions between laws applicable to federally
chartered savings  institutions and holding companies and laws applicable to New
Jersey corporations.

         The discussion herein is not intended to be a complete statement of the
differences affecting the rights of stockholders, but rather as a summary of the
material differences and similarities affecting the rights of stockholders.  The
discussion  herein is  qualified in its entirety by reference to the New Holding
Company's  certificate of  incorporation  and bylaws and the New Jersey Business
Corporation  Act.  Procedures for obtaining a copy of the New Holding  Company's
certificate  of  incorporation  and bylaws can be found under the caption "Where
You Can Find Additional Information" in the Prospectus.

                                        4




         Authorized Capital Stock. The New Holding Company's  authorized capital
stock consists of 20,000,000  shares of common stock,  par value $.10 per share,
and  10,000,000  shares of  preferred  stock,  par  value  $.10 per  share.  The
Company's  current  federal  charter  authorizes  capital  stock  consisting  of
20,000,000  shares of common stock and 5,000,000  shares of preferred stock, par
value $.10 per share.  The shares of the New Holding  Company's common stock and
preferred  stock were  authorized in an amount greater than that to be issued in
the  conversion  to provide the New Holding  Company's  Board of Directors  with
flexibility to effect, among other transactions,  financing acquisitions,  stock
dividends,  stock splits and employee stock options.  However,  these additional
authorized  shares  may  also  be used by the New  Holding  Company's  Board  of
Directors,  consistent with its fiduciary duty, to deter future attempts to gain
control of the New Holding Company. The New Holding Company's Board of Directors
will also have sole  authority to determine  the terms of any one or more series
of preferred stock,  including voting rights,  conversion rates, and liquidation
preferences.  As a result of the  ability to fix  voting  rights for a series of
preferred  stock,  the Board of Directors  of the New Holding  Company will also
have the power,  to the extent  consistent  with its fiduciary  duty, to issue a
series of preferred stock to persons  friendly to management in order to attempt
to block a post tender offer merger or other  transaction by which a third party
seeks  control,  and thereby assist  management to retain its position.  The New
Holding Company's Board of Directors  currently has no plans for the issuance of
additional  shares,  other than the issuance of  additional  shares  pursuant to
stock benefit plans.


         Issuance of Capital  Stock.  Pursuant to  applicable  federal  laws and
regulations,  American Savings,  MHC is required to own not less than a majority
of the  Company's  currently  outstanding  common  stock.  There will be no such
restriction  applicable  to the  ownership of the New Holding  Company's  common
stock following consummation of the conversion.

         Neither the New Holding Company's  certificate of incorporation nor New
Jersey law contains  restrictions  on the issuance of shares of capital stock to
directors,  officers  or  controlling  persons,  whereas the  Company's  current
federal  charter  restricts  such  issuance to general  public  offerings or, if
qualifying  shares,  to directors,  unless the share  issuance or the plan under
which they would be issued has been  approved  by a majority  of the total votes
eligible  to be cast at a legal  stockholders'  meeting.  Thus,  stock-  related
compensation  plans,  such as stock  option  plans,  could be adopted by the New
Holding  Company  without  stockholder  approval  and shares of the New  Holding
Company's  capital  stock  could be issued  directly  to  directors  or officers
without  stockholder  approval.  The  bylaws  of  the  National  Association  of
Securities  Dealers,   Inc.,  however,   generally  require   corporations  with
securities  quoted on the Nasdaq to obtain  stockholder  approval  of most stock
compensation plans for directors, officers and key employees of the corporation.
Moreover, although generally not required, stockholder approval of stock-related
compensation  plans may be sought in certain  instances in order to qualify such
plans for  favorable  federal  income tax and  securities  law  treatment  under
current laws and regulations.

         Voting Rights.  Neither the Company's current federal charter or bylaws
nor the New Holding Company's certificate of incorporation or bylaws provide for
cumulative  voting  in  elections  of  directors.   For  additional  information
regarding  voting rights,  see  "Limitations on Acquisitions of Voting Stock and
Voting Rights" below.

         Payment  of  Dividends.  The  current  ability  of the  Company  to pay
dividends  on its capital  stock is  restricted  by  regulations  and by federal
income tax  considerations  related to federal savings  institutions and federal
holding companies such as American Bank of New Jersey and the Company.  Although
the New  Holding  Company  will  not be  subject  to these  restrictions  on its
dividends,  such  restrictions  will  indirectly  affect the New Holding Company
because dividends from American Bank of New Jersey will

                                        5



be its primary source of funds for the payment of dividends to its stockholders.
See the section of the Prospectus entitled  "Regulation - Regulation of American
Bank of New Jersey - Dividend and Other Capital Distribution Limitations."

         Certain  restrictions  generally imposed on New Jersey corporations may
also have an impact on the New Holding Company's  ability to pay dividends.  New
Jersey law generally  provides that a  corporation  is prohibited  from paying a
dividend if, after such  payment,  it would not be able to pay its debts as they
became due or if the  corporation's  total  assets would be less than the sum of
its total liabilities.


         Board of Directors.  The Company's  current federal bylaws provide that
the Company's  Board of Directors  shall be divided into three classes as nearly
equal in number as possible  and that the members of each class shall be elected
for a term of three years and until their  successors are elected and qualified.
Under the certificate of  incorporation  and bylaws of the New Holding  Company,
the New Holding  Company's  Board shall be divided  into four  classes as nearly
equal in number as  possible,  with the members of each class being  elected for
terms of four years and until their successors are elected and qualified.

         Under the  Company's  federal  bylaws,  any  vacancies in the Company's
Board of Directors  may be filled by the  affirmative  vote of a majority of the
remaining  directors although less than a quorum of the Board of Directors,  and
persons so  elected  to fill  vacancies  may only  serve  until the next  annual
meeting  of  stockholders.  Under  the  New  Holding  Company's  certificate  of
incorporation,  any vacancy  occurring in its Board of Directors,  including any
vacancy  created by reason of an  increase  in the number of  directors,  may be
filled by the remaining directors,  and any director so chosen shall hold office
for a term expiring at the next annual meeting of stockholders.


         Limitations  on Liability.  The New Holding  Company's  certificate  of
incorporation  provides  that its directors  shall not be personally  liable for
monetary  damages to the New Holding  Company for certain  actions as directors,
except for  liabilities  that involve a  director's  willful  misconduct  or the
director's  conscious  disregard  for the  best  interest  of the  company,  the
authorization  of unlawful  distributions,  a director's  receipt of an improper
personal  benefit  from his or her  position  as a director  or a  violation  of
criminal law,  unless the director had  reasonable  cause to believe that his or
her conduct was lawful.  This provision might, in certain instances,  discourage
or deter  stockholders  or management  from  bringing a lawsuit  against the New
Holding  Company's  directors  for a breach of their  duties even though such an
action, if successful, might have benefited the New Holding Company.

         Currently,   the  OTS  does  not  permit  federally  chartered  holding
companies  like the Company to limit the personal  liability of directors in the
manner provided by New Jersey law and the laws of many other states.


         Indemnification  of Directors,  Officers,  Employees and Agents.  Under
current OTS regulations,  however, the Company, as a federal holding company, is
required to  indemnify  its  directors,  officers  and  employees  for any costs
incurred  in  connection  with  any  litigation   involving  any  such  person's
activities  as a director,  officer or  employee if such person  obtains a final
judgment  on the merits in his or her favor.  In  addition,  indemnification  is
permitted in the case of a settlement,  a final judgment  against such person or
final  judgment  other  than  on the  merits,  if a  majority  of  disinterested
directors  determine  that such person was acting in good faith within the scope
of his or her


                                        6



employment  as  he  or  she  could   reasonably  have  perceived  it  under  the
circumstances  and for a purpose he or she could  reasonably have believed under
the  circumstances  was in the best interest of the Company or its stockholders.
The Company is also currently permitted under federal regulations to pay ongoing
expenses  incurred  by  a  director,  officer  or  employee  if  a  majority  of
disinterested directors concludes that such person may ultimately be entitled to
indemnification.  Before  making any  indemnification  payment,  the  Company is
required to notify the OTS of its intention  and such payment  cannot be made if
the OTS objects thereto.

         The New Holding  Company's  officers,  directors,  agents and employees
will be indemnified  with respect to certain actions pursuant to its certificate
of incorporation,  which complies with New Jersey law regarding indemnification.
New Jersey law allows the New Holding  Company to indemnify  the  aforementioned
persons for  expenses,  settlements,  judgments and fines in suits in which such
person  has been  made a party by reason of the fact that he or she is or was an
agent of the New Holding Company. Generally,  indemnification would be permitted
if such person acted in good faith or in a manner he or she reasonably  believed
to be in or not opposed to the New Holding  Company's  best  interests and, with
respect to any  criminal  proceeding,  such  person had no  reasonable  cause to
believe his or her conduct was unlawful.


         Special Meetings of Stockholders. The New Holding Company's certificate
of  incorporation  provides  that special  meetings of its  stockholders  may be
called by the chairman, the president, a majority of the Board of Directors or a
duly  designated  committee of the Board of  Directors.  The  Company's  current
federal bylaws provide that special  meetings of  stockholders  may be called by
the  chairman,  the vice  chairman,  the  president,  a majority of the Board of
Directors or the holders of not less than one-tenth of the  outstanding  capital
stock of the Company entitled to vote.


         Stockholder  Nominations  and Proposals.  The current federal bylaws of
the Company  generally  provide that  stockholders  may submit  nominations  for
election  of director at an annual  meeting of  stockholders  at least five days
before the date of any such  meeting and may submit any new business to be taken
up at such a meeting by filing  such in writing  with the  Company at least five
days before the date of any such meeting.

         The New Holding Company's bylaws generally provide that any stockholder
desiring to make a  nomination  for the  election of directors or a proposal for
new business at a meeting of stockholders  must submit written notice to the New
Holding  Company  not less  than 60 days  prior to the  anniversary  date of its
immediately  preceding  annual meeting of  stockholders.  Failure to comply with
these advance notice requirements will preclude such nominations or new business
from being considered at the meeting. Management believes that it is in the best
interests of the New Holding Company and its stockholders to provide  sufficient
time to enable  management  to  disclose  to  stockholders  information  about a
dissident  slate of nominations for directors.  This advance notice  requirement
may also give management time to solicit its own proxies in an attempt to defeat
any dissident slate of nominations, should management determine that doing so is
in the best interest of  stockholders,  generally.  Similarly,  adequate advance
notice  of  stockholder  proposals  will  give  management  time to  study  such
proposals and to determine  whether to recommend to the  stockholders  that such
proposals be adopted.  In certain instances,  such provisions could make it more
difficult to oppose  management's  nominees or proposals,  even if  stockholders
believe such nominees or proposals are in their best interests.

         Stockholders'  Right to Examine Books and Records. A federal regulation
applicable  to the  Company  provides  that  stockholders  may  inspect and copy
specified books and records of a federally

                                        7



chartered holding company after proper written notice for a proper purpose.  New
Jersey law similarly  provides that a stockholder  may inspect certain books and
records if the stockholder makes a written demand for a proper purpose.


         Limitations on Acquisitions of Voting Stock and Voting Rights.  The New
Holding Company's  certificate of incorporation  provides that in no event shall
any record owner of any outstanding  common stock which is  beneficially  owned,
directly or indirectly,  by a person who  beneficially  owns in excess of 10% of
the then outstanding shares of common stock be entitled or permitted to any vote
in respect of the shares held in excess of such  limit.  The  Company's  current
federal charter does not provide for a similar voting restriction .


         Mergers,  Consolidations  and Sales of  Assets.  A  federal  regulation
currently  requires the approval of  two-thirds of the Board of Directors of the
Company and the holders of  two-thirds of the  outstanding  stock of the Company
entitled  to vote  thereon  for  mergers,  consolidations  and  sales  of all or
substantially  all of the assets of the  Company.  Such  regulation  permits the
Company to merge with another  corporation without obtaining the approval of its
stockholders if:

         (1) the merger does not involve an interim savings institution;

         (2) the Company's federal stock charter is not changed;

         (3) each share of the Company's stock outstanding  immediately prior to
the effective date of the transaction is to be an identical outstanding share or
a treasury share of the Company after such effective date; and

         (4) either:

                  (a) no shares of voting stock of the Company and no securities
         convertible  into such  stock are to be issued or  delivered  under the
         plan of combination; or

                  (b) the authorized  unissued  shares or the treasury shares of
         voting stock of the Company to be issued or delivered under the plan of
         combination,  plus those  initially  issuable  upon  conversion  of any
         securities to be issued or delivered under such plan, do not exceed 15%
         of  the  total  shares  of  voting  stock  of the  Company  outstanding
         immediately prior to the effective date of the transaction.


         Under New  Jersey  law,  mergers,  consolidations  and  other  forms of
business  combination must generally be approved by a majority of the votes cast
by  stockholders  entitled  to  vote,  unless  a  corporation's  certificate  of
incorporation imposes a higher vote requirement. Approval by the stockholders of
a New Jersey corporation that survives a merger is not required under New Jersey
law if:


         (1) the certificate of  incorporation of the corporation is not amended
thereby;

         (2) each  stockholder of the surviving  corporation  will hold the same
number of shares, with the same designations,  preferences and rights, after the
merger as such stockholder had before; and

                                        8



         (3) the number of voting shares outstanding after the merger,  plus the
number of  voting  shares  issuable  on  conversion  of other  securities  or on
exercise of rights and warrants issued  pursuant to the merger,  will not exceed
by more than 40% the total number of voting shares of the surviving  corporation
that were outstanding before the merger.

         The New Holding Company's  certificate of incorporation  provides that,
if a merger, consolidation or sale of all or substantially all the assets of the
New Holding  Company is approved by two-thirds  of its Board of  Directors,  the
stockholder  vote required to approve such transaction will be that specified by
New  Jersey  law.  However,  if a  merger,  consolidation  or  sale  of  all  or
substantially  all the assets of the New  Holding  Company is not  approved by a
two-thirds  vote of the Board of Directors,  the  certificate  of  incorporation
provides that any such  transaction must be approved by the vote of at least 80%
of the New Holding  Company's  outstanding  shares of capital stock  eligible to
vote.


         In addition,  the New Holding  Company's  certificate of  incorporation
requires the approval of the holders of at least 80% of its  outstanding  shares
of  voting  stock  to  approve  certain  "Business  Combinations"  involving  an
"Interested Shareholder" except in cases where the proposed transaction has been
approved in advance by two-thirds of those members of the New Holding  Company's
Board of Directors who are unaffiliated with the Interested Shareholder and were
directors prior to the time when the Interested Shareholder became an Interested
Shareholder.  The term  "Interested  Shareholder"  is  defined  to  include  any
individual, corporation, partnership or other entity, other than the New Holding
Company or its subsidiaries,  which owns  beneficially or controls,  directly or
indirectly,  10% or more of the  outstanding  shares of voting  stock of the New
Holding Company or an affiliate of such person or entity.  This provision of the
certificate of  incorporation  applies to any "Business  Combination,"  which is
defined to include, among other things, any merger,  consolidation,  sale of 10%
or more of the New  Holding  Company's  assets,  reclassification  of the common
stock or  recapitalization  of the New  Holding  Company  with or  involving  an
Interested  Shareholder.  If, however,  the proposed  transaction is approved in
advance by  two-thirds  of the  members of the New  Holding  Company's  Board of
Directors  who were  directors  before  the  Interested  Shareholder  became  an
Interested Shareholder, such transaction would require only the majority vote of
stockholders otherwise required by New Jersey law.


         The New Holding  Company's  certificate of  incorporation  requires its
Board of  Directors  to  consider  certain  factors in addition to the amount of
consideration  to be paid when  evaluating  certain  business  combinations or a
tender or  exchange  offer.  These  additional  factors  include  the social and
economic  effects of the  transaction  on its  customers  and  employees and the
communities served by the New Holding Company.

         Dissenters' Rights of Appraisal. OTS regulations generally provide that
a stockholder of a federally chartered holding company that engages in a merger,
consolidation or sale of all or  substantially  all of its assets shall have the
right to demand from such company  payment of the fair or appraised value of his
or her stock in the company, subject to specified procedural requirements.  This
regulation  also  provides,  however,  that  the  stockholders  of  a  federally
chartered holding company with stock listed on a national securities exchange or
quoted on the Nasdaq  Stock  Market are not  entitled to  dissenters'  rights in
connection with a merger  involving such savings  institution if the stockholder
is required to accept only "qualified consideration" for his or her stock, which
is defined to include cash,  shares of stock of any  institution  or corporation
which  at the  effective  date  of the  merger  will  be  listed  on a  national
securities  exchange or quoted on the Nasdaq Stock Market or any  combination of
such shares of stock and cash.

                                        9



         Pursuant to general New Jersey  corporate  law, a stockholder  of a New
Jersey  corporation  generally  has the  right to  dissent  from any  merger  or
consolidation  involving the corporation or sale of all or substantially  all of
the corporation's assets. However,  dissenters' rights are not available for the
shares of any class or series of a New Jersey corporation's capital stock if (i)
such  shares are  either  listed on a national  securities  exchange  or held of
record by more than 1,000  stockholders or (ii) the consideration to be received
in the merger  consists of cash and/or shares of stock that are either listed on
a  national   securities   exchange  or  held  of  record  by  more  than  1,000
stockholders.

         Amendment of  Governing  Instruments.  No  amendment  of the  Company's
current  federal charter may be made unless it is first proposed by the Board of
Directors,  then preliminarily  approved by the OTS, and thereafter  approved by
the  holders of a majority  of the total  votes  eligible  to be cast at a legal
meeting.  The New Holding Company's  certificate of incorporation may be amended
by the vote of the holders of a majority of the outstanding shares of its common
stock, except that the provisions of the certificate of incorporation  governing
the  calling  of  meetings  of  stockholders,   stockholders'   nominations  and
proposals, authorized capital stock, denial of preemptive rights, the number and
staggered terms of directors, removal of directors, approval of certain business
combinations,  the evaluation of certain business  combinations,  elimination of
directors' liability,  indemnification of officers and directors, and the manner
of  amending  the  certificate  of  incorporation  and  bylaws,  each may not be
repealed,  altered, amended or rescinded except by the vote of the holders of at
least 80% of the New Holding  Company's  outstanding  shares.  This provision is
intended  to prevent  the  holders  of a lesser  percentage  of the New  Holding
Company's  outstanding stock from circumventing any of the foregoing  provisions
by amending the  certificate  of  incorporation  to delete or modify one of such
provisions.

         The Company's  current federal bylaws may be amended by a majority vote
of the full Board of  Directors  or by a majority  vote of the votes cast by the
stockholders  of the Company at any legal  meeting.  The New  Holding  Company's
bylaws may only be amended by a two-thirds  vote of its Board of Directors or by
the holders of at least 80% of its outstanding stock.

         Purpose and  Takeover  Defensive  Effects of the New Holding  Company's
Certificate of Incorporation  and Bylaws.  The Board of Directors of the Company
believes that the provisions described above are prudent and will reduce the New
Holding   Company's   vulnerability  to  takeover  attempts  and  certain  other
transactions  that have not been negotiated with and approved by the New Holding
Company's Board of Directors.  These  provisions will also assist the Company in
the orderly deployment of the conversion  proceeds into productive assets during
the initial period after the conversion.  The Board of Directors  believes these
provisions  are in the best  interest  of American  Bank of New Jersey,  the New
Holding Company and the New Holding Company's  stockholders.  In the judgment of
the Board of  Directors,  the New  Holding  Company's  Board will be in the best
position to determine the true value of the New Holding Company and to negotiate
more  effectively  for what may be in the best  interests  of its  stockholders.
Accordingly,  the Board of Directors believes that it is in the best interest of
the New Holding Company and its stockholders to encourage potential acquirers to
negotiate  directly with the New Holding  Company's  Board of Directors and that
these  provisions  will  encourage  such  negotiations  and  discourage  hostile
takeover  attempts.  It is also the view of the Board of  Directors  that  these
provisions  should  not  discourage  persons  from  proposing  a merger or other
transaction  that is at a price  reflective  of the true  value  of New  Holding
Company and that is in the best  interest  of all of the New  Holding  Company's
stockholders.

         Attempts to acquire control of financial institutions and their holding
companies have recently become increasingly common.  Takeover attempts that have
not been negotiated with and approved by the

                                       10



Board of Directors  present to stockholders the risk of a takeover on terms that
may be less favorable than might otherwise be available.  A transaction  that is
negotiated  and approved by the Board of  Directors,  on the other hand,  can be
carefully planned and undertaken at an opportune time in order to obtain maximum
value for the  stockholders of the New Holding Company,  with due  consideration
given  to  matters  such  as  the  management  and  business  of  the  acquiring
corporation and maximum strategic development of its assets.

         An unsolicited takeover proposal can seriously disrupt the business and
management of a corporation and cause it great expense.  Although a tender offer
or other takeover attempt may be made at a price substantially above the current
market  prices,  such  offers  are  sometimes  made  for  less  than  all of the
outstanding  shares  of a  target  company.  As a  result,  stockholders  may be
presented with the alternative of partially  liquidating  their  investment at a
time that may be disadvantageous, or retaining their investment in an enterprise
that is under  different  management and whose  objectives may not be similar to
those of the remaining  stockholders.  The concentration of control, which could
result from a tender offer or other takeover attempt, could also deprive the New
Holding  Company's  remaining  stockholders  of benefits  of certain  protective
provisions of the  Securities  Exchange Act of 1934, if the number of beneficial
owners were to become fewer than 300, thereby allowing for deregistration  under
the act.

         These   provisions  of  the  New  Holding   Company's   certificate  of
incorporation  and  bylaws  may also have the  effect of  discouraging  a future
takeover attempt that would not be approved by the New Holding  Company's Board,
but pursuant to which  stockholders may receive a substantial  premium for their
shares over then current  market  prices.  As a result,  stockholders  who might
desire to participate in such a transaction  may not have any  opportunity to do
so. Such  provisions  will also render the removal of the New Holding  Company's
Board of Directors and  management  more  difficult.  The Boards of Directors of
American Bank of New Jersey and the New Holding Company, however, have concluded
that the potential benefits outweigh the possible disadvantages.

         Following the conversion,  pursuant to applicable law and, if required,
following  the  approval  by  stockholders,  the New  Holding  Company may adopt
additional  anti-takeover  provisions or other devices regarding the acquisition
of its equity  securities  that  would be  permitted  for a New Jersey  business
corporation.

         The cumulative  effect of the  restrictions  on acquisitions of the New
Holding Company's shares contained in the New Holding  Company's  certificate of
incorporation  and bylaws and in federal and New Jersey law may be to discourage
potential  takeover attempts and perpetuate  incumbent  management,  even though
certain  of  the  New  Holding  Company's  stockholders  may  deem  a  potential
acquisition to be in their best interests, or deem existing management not to be
acting in their best interests.

Rights of Dissenting Stockholders

         Under  federal law,  dissenters'  rights of appraisal  are available to
holders of common stock in connection  with the conversion  and  reorganization.
The following  discussion is not a complete  statement of the law  pertaining to
dissenters' rights under the OTS Rules and Regulations,  and is qualified in its
entirety  by the full text of Section  552.14 of the OTS Rules and  Regulations,
which is  referred  to as Section  552.14 and is  reprinted  in its  entirety as
Appendix A to this proxy  statement.  Any ASB Holding  Company  stockholder  who
desires to  exercise  his or her  dissenters'  rights  should  review  carefully
Section  552.14  and is urged to  consult a legal  advisor  before  electing  or
attempting to exercise his or her rights.  All references in Section 552.14 to a
"stockholder" and in this summary are to the record holder of shares

                                       11



of ASB Holding Company Common Stock as to which dissenters' rights are asserted.
Subject to the exceptions  stated below,  holders of ASB Holding  Company Common
Stock  who  comply  with the  applicable  procedures  summarized  below  will be
entitled to exercise dissenters' rights under Section 552.14.

         A  stockholder  electing to exercise  his or her rights to dissent from
the Plan is required to file with ASB Holding  Company  (addressed to Richard M.
Bzdek, Secretary, ASB Holding Company, 365 Broad Street,  Bloomfield, New Jersey
07003), prior to voting on the Plan, a written statement  identifying himself or
herself and stating his or her  intention  to demand  appraisal  of, and payment
for,  his or her shares.  This demand must be made in addition  to, and separate
from,  any proxy or vote.  A failure to vote on the proposal to approve the Plan
will not constitute a waiver of appraisal  rights,  but a vote for the Plan will
be deemed a waiver of such  rights.  A vote  against  the  proposal  will not be
deemed to satisfy the requirement to file the written statement.  However,  if a
stockholder returns a signed proxy but does not specify a vote against the Plan,
or a direction to abstain, the proxy, if not revoked prior to the Meeting,  will
be voted for  approval of the Plan,  which will have the effect of waiving  that
stockholder's dissenters' rights.


         Within ten days after the Effective Date of the Plan, the Company shall
(i)  give  written  notice  of the  Effective  Date by  mail  to any  dissenting
stockholder who has not voted in favor of the Plan, (ii) make a written offer to
each  dissenting  stockholder to pay for his or her shares at a specified  price
deemed by the  Company to be fair  value of such  shares,  and (iii)  inform any
dissenting  stockholder  that,  within  60  days  of  the  Effective  Date,  the
dissenting   stockholder  must  file  a  petition  with  the  Office  of  Thrift
Supervision, 1700 G Street, N.W., Washington, D.C. 20552, if the stockholder and
the Company do not agree as to the fair market value .


         If within 60 days of the  Effective  Date the fair value is agreed upon
between the Company and any dissenting stockholder,  payment will be made within
90 days of the Effective Date. If within such period,  however,  the Company and
any  dissenting  stockholder  do not agree as to the fair value of such  shares,
such  stockholder may file a petition with the OTS demanding a determination  of
the fair  market  value of the stock.  A copy of such  petition  must be sent by
registered or certified mail to the Company.  Any such  stockholder who fails to
file  the  petition  within  60 days of the  Effective  Date is  deemed  to have
accepted the terms of the Plan.

         Each dissenting stockholder, within 60 days of the Effective Date, must
submit his or her  certificates to the transfer agent for notation  thereon that
an appraisal and payment have been demanded. Any stockholder who fails to submit
his or her  certificates  will not be entitled to  appraisal  rights and will be
deemed to have accepted the terms of the Plan.

         Any stockholder  who is demanding  payment for his shares in accordance
with  Section  552.14 shall not  thereafter  be entitled to vote or exercise any
rights of a  stockholder  except  the right to  receive  payment  for his shares
pursuant to the provisions of Section  552.14 and the right to maintain  certain
legal actions.  The respective  shares for which payment has been demanded shall
not thereafter be considered outstanding for the purposes of any subsequent vote
of stockholders.

                                       12



Additional Information

         The  Plan  is  attached  hereto  as  Appendix  B.  The  Certificate  of
Incorporation  and Bylaws of the New Holding Company are available at no cost by
contacting  the  Company  at  (973)  ___-____  or by  writing  to the  Corporate
Secretary of ASB Holding  Company at 365 Broad  Street,  Bloomfield,  New Jersey
07003.  Adoption  of the  Plan by the  stockholders  authorizes  the  Boards  of
Directors of the Primary  Parties to amend or terminate the Plan,  including the
Charter of American Bank of New Jersey and the Certificate of  Incorporation  of
the  New  Holding   Company,   prior  to  the  closing  of  the  conversion  and
reorganization. All statements made in this document are hereby qualified by the
contents of such documents as set forth above.

         The information contained in the accompanying  Prospectus,  including a
more  detailed  description  of the Plan,  certain  financial  statements of the
Company  and the New  Holding  Company,  a  description  of the  capitalization,
business, the directors and officers of the Company and the New Holding Company,
and the compensation and other benefits of directors and officers, a description
of the ASB Holding  Company Common Stock and anticipated use of the net proceeds
from the offering of such stock, is intended to help you evaluate the conversion
and reorganization and is incorporated herein by reference.

Recommendation of the Board of Directors

         THE BOARD OF DIRECTORS OF THE COMPANY  UNANIMOUSLY  RECOMMENDS THAT YOU
VOTE FOR THE PLAN.  NOT VOTING WILL HAVE THE SAME  EFFECT AS VOTING  AGAINST THE
     ---
PLAN.  VOTING FOR THE PLAN WILL NOT  OBLIGATE  YOU TO PURCHASE ANY SHARES OF ASB
              ---
HOLDING  COMPANY  COMMON STOCK.  SHARES OF ASB HOLDING  COMPANY COMMON STOCK ARE
BEING OFFERED ONLY BY THE PROSPECTUS, WHICH IS INCORPORATED BY REFERENCE HERETO.

                                  OTHER MATTERS

         The Board of  Directors is not aware of any business to come before the
Special Meeting other than the matters  described above in this Proxy Statement.
However,  if any matters should properly come before the Special Meeting,  it is
intended  that  holders of the proxies will act as directed by a majority of the
Board of Directors.

                                       13



                                                                      Appendix A

                         DISSENTER AND APPRAISAL RIGHTS

552.14  Dissenter and appraisal rights.

         (a) Right to  demand  payment  of fair or  appraised  value.  Except as
provided in paragraph (b) of this section,  any  stockholder  of a Federal stock
association  combining  in  accordance  with  552.13 of this part shall have the
right to demand payment of the fair or appraised  value of his stock:  Provided,
That such  stockholder  has not voted in favor of the  combination  and complies
with the provisions of paragraph (c) of this section.

         (b)  Exceptions.  No  stockholder  required  to accept  only  qualified
consideration  for his or her stock shall have the right  under this  section to
demand payment of the stock's fair or appraised  value, if such stock was listed
on a national  securities  exchange  or quoted on the  National  Association  of
Securities  Dealers'  Automated  Quotation System  ("NASDAQ") on the date of the
meeting at which the  combination  was acted upon or  stockholder  action is not
required  for  a  combination  made  pursuant  to  552.13(h)(2)  of  this  part.
"Qualified  consideration"  means cash,  shares of stock of any  association  or
corporation  which at the effective date of the combination  will be listed on a
national  securities  exchanged or quoted on NASDAQ or any  combination  of such
shares of stock and cash.

         (c) Procedure.

                  (1) Notice.  Each constituent  Federal stock association shall
notify all  stockholders  entitled to rights under this  section,  not less than
twenty days prior to the  meeting at which the  combination  agreement  is to be
submitted for stockholder  approval, of the right to demand payment of appraised
value of shares,  and shall include in such notice a copy of this section.  Such
written notice shall be mailed to  stockholders of record and may be part of the
management's proxy solicitation for such meeting.

                  (2)  Demand  for  Appraisal  and  Payment.   Each  stockholder
electing to make a demand under this section  shall deliver to the Federal stock
association,  before voting on the combination, a writing identifying himself or
herself and  stating his or her  intention  thereby to demand  appraisal  of and
payment for his or her shares.  Such demand must be in addition to and  separate
from any proxy or vote against the combination by the stockholder.

                  (3)  Notification of Effective Date and Written Offer.  Within
ten days after the effective date of the combination,  the resulting association
shall;

                           (i) Give written  notice by mail to  stockholders  of
constituent  Federal Stock associations who have complied with the provisions of
paragraph (c)(2) of this section and have not voted in favor of the combination,
of the effective date of the combination;

                           (ii) Make a written offer to each  stockholder to pay
for dissenting  shares at a specified price deemed by the resulting  association
to be the fair value thereof; and

                           (iii)  Inform  them that,  within  sixty days of such
date, the respective  requirements of paragraphs  (c)(5) and (6) of this section
(set out in the notice) must be satisfied.

         The  notice  and offer  shall be  accompanied  by a  balance  sheet and
statement  of  income of the  association  the  shares  of which the  dissenting
stockholder  holds, for a fiscal year ending not more than sixteen months before
the date of  notice  and  offer,  together  with the  latest  available  interim
financial statements.

                                       A-1


                  (4) Acceptance of Offer. If within sixty days of the effective
date of the  combination  the fair value is agreed upon  between  the  resulting
association  and any  stockholder  who  has  complied  with  the  provisions  of
paragraph  (c)(2) of this section,  payment therefor shall be made within ninety
days of the effective date of the combination.

                  (5)  Petition  to be Filed if Offer  Not  Accepted.  If within
sixty days of the effective date of the  combination  the resulting  association
and any stockholder who has complied with the provisions of paragraph  (c)(2) of
this section do not agree as to the fair value,  then any such  stockholder  may
file a petition with the Office,  with a copy by registered or certified mail to
the resulting association, demanding a determination of the fair market value of
the stock of all such  stockholders.  A stockholder  entitled to file a petition
under this  section  who fails to file such  petition  within  sixty days of the
effective  date of the  combination  shall be deemed to have  accepted the terms
offered under the combination.

                  (6) Stock  Certificates to be Noted.  Within sixty days of the
effective date of the  combination,  each  stockholder  demanding  appraisal and
payment under this section shall submit to the transfer  agent his  certificates
of stock for notation  thereon that an appraisal  and payment have been demanded
with  respect to such stock and that  appraisal  proceedings  are  pending.  Any
stockholder who fails to submit his stock  certificates  for such notation shall
no longer be entitled to appraisal rights under this section and shall be deemed
to have accepted the terms offered under the combination.

                  (7) Withdrawal of Demand.  Notwithstanding  the foregoing,  at
any time within  sixty days after the  effective  date of the  combination,  any
stockholder shall have the right to withdraw his or her demand for appraisal and
to accept the terms offered upon the combination.

                  (8) Valuation and Payment.  The Director  shall,  as he or she
may elect,  either appoint one or more independent persons or direct appropriate
Staff of the Office to appraise the shares to determine their fair market value,
as of the effective date of the  combination,  exclusive of any element of value
arising from the  accomplishment or expectation of the combination.  Appropriate
staff of the Office shall review and provide an opinion on  appraisals  prepared
by independent  persons as to the  suitability of the appraisal  methodology and
the  adequacy  of  the  analysis  and   supportive   data.  The  Director  after
consideration  of the appraisal  report and the advice of the appropriate  staff
shall,  if he or she concurs in the valuation of the shares,  direct  payment by
the resulting association of the appraised fair market value of the shares, upon
surrender of the certificates  representing  such stock.  Payment shall be made,
together with interest from the  effective  date of the  combination,  at a rate
deemed equitable by the Director.

                  (9)  Costs  and  Expenses.  The  costs  and  expenses  of  any
proceeding under this section may be apportioned and assessed by the Director as
he or she may deem equitable against all or some of the parties.  In making this
determination   the  Director  shall  consider   whether  any  party  has  acted
arbitrarily, vexatiously, or not in good faith in respect to the rights provided
by this section.

                  (10) Voting and Distribution. Any stockholder who has demanded
appraisal  rights  as  provided  in  paragraph  (c)(2)  of  this  section  shall
thereafter  neither  be  entitled  to vote  such  stock for any  purpose  nor be
entitled to the payment of dividends or other distributions on the stock (except
dividends  or  other  distribution  payable  to,  or  a  vote  to  be  taken  by
stockholders  of record at a date which is on or prior to, the effective date of
the  combination):  Provided,  That if any  stockholder  becomes  unentitled  to
appraisal and payment of appraised  value with respect to such stock and accepts
or is deemed to have  accepted  the terms  offered  upon the  combination,  such
stockholder  shall  thereupon be entitled to vote and receive the  distributions
described above.

                  (11) Status.  Shares of the resulting  association  into which
shares of the stockholders  demanding appraisal rights would have been converted
or  exchanged,  had they assented to the  combination,  shall have the status of
authorized and unissued shares of the resulting association.

                                       A-2