PRESS RELEASE

                                  Contact: Fred G. Kowal
                                           President and Chief Operating Officer
                                           ASB Holding Company
                                           (973) 748-3600
ASB Holding Company
365 Broad Street
Bloomfield, NJ  07003-2798

OTC Electronic Bulletin Board "ASBH"                       For Immediate Release
                                                           ---------------------
                                                           September 27, 2005


    ANTICIPATED CLOSING OF SECOND-STEP CONVERSION OF ASB HOLDING COMPANY AND
             AMERICAN SAVINGS, MHC AT SUPERMAXIMUM OF OFFERING RANGE

Bloomfield,  New  Jersey  -  September  27,  2005  - ASB  Holding  Company  (OTC
Electronic Bulletin Board "ASBH") (the "Company"), the middle-tier stock holding
company of American  Bank of New Jersey (the  "Bank"),  announced  today that it
expects to close its second-step conversion from the mutual holding company form
of organization to a full stock  corporation  (the  "Conversion")  on October 5,
2005. Upon closing,  American Savings, MHC and ASB Holding Company will cease to
exist.

Subject  to the  receipt  of  regulatory  approval  from the  Office  of  Thrift
Supervision,  American Bancorp of New Jersey,  Inc., the new holding company for
the Bank, expects to sell 9,918,750 shares of its common stock in the Conversion
at $10.00 per share. In addition,  each share of common stock held by the public
stockholders  of ASB Holding  Company is expected to be  converted  into 2.55102
shares of common stock of American Bancorp of New Jersey,  Inc., resulting in an
aggregate of 4,250,892  exchange  shares.  Accordingly,  American Bancorp of New
Jersey,  Inc.  will have  14,169,642  total  shares  outstanding  following  the
Conversion, which is the super-maximum of the estimated valuation range.

Shares of American Bancorp of New Jersey,  Inc. are expected to begin trading on
October 6, 2005 on the Nasdaq National Market under the symbol "ABNJ."

The offering was  oversubscribed  by eligible  account holders at the Bank as of
March 31, 2004.  Accordingly,  eligible  account  holders will have valid orders
filled in accordance  with the allocation  procedures set forth in the Company's
plan of  conversion.  The Bank's  employee  stock  ownership  plan will purchase
793,500 shares, representing 8% of the shares sold in the offering. Supplemental
eligible account holders as of June 30, 2005 and other depositors at the Bank as
of July 31, 2005 will not have orders filled.

Keefe,  Bruyette & Woods,  Inc.  acted as  financial  advisor to the  Company in
connection with the Conversion and managed the offering.  Malizia Spidi & Fisch,
PC acted as special counsel.

ASB Holding Company is the holding  company for American Bank of New Jersey.  At
June 30, 2005, the Company had total assets and  stockholders'  equity of $443.2
million and $39.3 million, respectively while reporting total deposits of $331.4
million and net loans of $339.5 million. The Bank is a federally chartered stock
savings bank which  conducts  business from its main office in  Bloomfield,  New
Jersey and a branch office in Cedar Grove, New Jersey.




The foregoing  information contains  forward-looking  statements  concerning our
plans, objectives,  expectations, estimates and intentions. We caution that such
statements  are subject to a number of  uncertainties  and actual  results could
differ materially,  and,  therefore,  readers should not place undue reliance on
any forward-looking  statements. We do not undertake, and specifically disclaim,
any obligation to update any forward-looking statement, whether written or oral,
that may be made from time to time by or on behalf of us.

This press release shall not constitute an offer to sell or the  solicitation of
an offer to buy nor shall there be any sale of these  securities in any state in
which such offer,  solicitation  or sale would be unlawful prior to registration
or qualification under the securities laws of any such state. This press release
is not an offer to sell or a solicitation  of an offer to buy common stock.  The
offer is made only by the prospectus.