Exhibit 99

                       Press Release Dated June 14, 1996







                     [LAKEVIEW FINANCIAL CORP. LETTERHEAD]


FOR IMMEDIATE RELEASE                         FOR FURTHER INFORMATION CONTACT:
June 14, 1996                                   Anthony G. Gallo
                                                Vice President and CFO
                                                (201) 890-1234



                LAKEVIEW FINANCIAL CORP., PATERSON, NEW JERSEY
                     ANNOUNCES SUBSIDIARY INTEREST IN IMC
                                PUBLIC OFFERING

      Lakeview  Financial  Corp. -- June 14, 1996 -- Kevin J. Coogan,  President
and Chief Executive Officer of Lakeview  Financial Corp.,  Paterson,  New Jersey
(the  "Company"),  the parent  holding  company of  Lakeview  Savings  Bank (the
"Savings Bank") and Branchview Inc. ("Branchview), announced today that Industry
Mortgage Company ("IMC") of which Branchview owns a limited partnership interest
of 8.81%,  has filed a Prospectus  with the Securities  and Exchange  Commission
(SEC)  relating  to the  sale in an  underwritten  initial  public  offering  of
3,100,000 shares of its common stock (the "Offering").

      IMC is a  specialized  consumer  finance  company  engaged in  purchasing,
originating,  servicing and selling home equity loans secured primarily by first
liens on one-to four-family residential properties. IMC purchases and originates
home equity loans through a  diversified  network of 248  correspondents,  1,348
mortgage  loan brokers and, to a lesser  extent,  on a retail basis  through its
recently initiated direct consumer lending effort.

      Upon completion of the Offering,  Branchview expects to own 825,000 shares
of restricted IMC common stock. The total amount of outstanding shares of common
stock is expected to be  approximately  11,065,092  shares.  Though the stock is
restricted  from  resale  by  Branchview  for  two  years,  if the  Offering  is
successful at the initial  offering price of $18.00 per share,  the market value
of the shares owned by Branchview  would be  approximately  $14.8  million.  The
original cost to Branchview  for its  investment in IMC was  approximately  $6.6
million.

     Mr.  Coogan  stated that,  "He believes  this Offering will have a positive
impact on the Company's shareholder value."

      Lakeview Savings Bank is a New Jersey chartered savings bank that conducts
its business from eight  locations in Passaic and Bergen  Counties,  New Jersey.
Deposits at Lakeview  are insured up to the maximum  legal amount by the Federal
Deposit Insurance  Corporation (FDIC). The Corporation's  common stock is traded
in the over-the-counter market and reported on the NASDAQ National Market System
under the symbol "LVSB".