REGISTRATION RIGHTS AGREEMENT
                  Dated as of May 1,  1997
                          Between

               BAB HOLDINGS, INC. ("the Company")
                            AND
    OWEN STERN, RUTH STERN, ILONA STERN AND PIERCE W. HANCE
                       (THE "HOLDERS")


                 REGISTRATION RIGHTS AGREEMENT

     	This Registration Rights Agreement ("Agreement") is made as 
of May 1, 1997 between BAB Holdings, Inc., an Illinois 
corporation (the "Company"), and Owen Stern, Ruth Stern, Ilona 
Stern, and Pierce W. Hance (individually, a "Holder" and, 
collectively, the "Holders").

RECITALS

     	WHEREAS, pursuant to the terms of an Acquisition Agreement 
dated as of May 1, 1997 (the "Acquisition Agreement"), by and 
among the Owen Stern, Ruth Stern and Ilona Stern, My Favorite 
Muffin, Too, Inc. ("MFM Too") and Muffin Holdings of Pennsylvania 
("MH"), and the Company, the Holders have acquired an aggregate 
of 432,608 shares of Common Stock, no par value per share (the 
"Common Stock"), of the Company (the "Shares"); and

     	WHEREAS, the Company has agreed to register the Shares on 
the terms and conditions set forth herein, and in any event, to 
register the Shares not later than December 31, 1997;

     	NOW, THEREFORE, in consideration of the mutual covenants, 
agreements, representations and warranties herein set forth, it 
is hereby agreed among the Company and the Holders as follows:

                        ARTICLE I

                   REGISTRATION RIGHTS
 
     	Section 1.1.  Registration.  Notwithstanding anything herein 
deemed to be to the contrary, the Company, pursuant to Section 
1.3 hereof, shall register the Shares held by the Holders not 
later than December 31, 1997.

     	Section 1.2.  Participation in Registration.

     	(a)	If, at any time or from time to time after May 1, 1997 
and prior to December 31, 1997, the Company shall determine to 
register any of its securities, either for its own account or the 
account of a security holder or holders exercising their 
respective demand registration rights, other than (i) a 
registration relating solely to employee benefit plans on Form S-
1 or S-8 or similar forms which may be promulgated in the future, 
or (ii) a registration on Form S-4 or similar form which may be 
promulgated in the future relating to an SEC Rule 145 
transaction, the Company will:

(i)	promptly give to the Holders written notice 
thereof (which shall include a list of the jurisdictions in 
which the Company intends to attempt to qualify such 
securities under the applicable blue sky or other state 
securities laws); and

(ii)	include in such registration (and any related 
qualification under blue sky laws or other compliance), and 
in any underwriting involved therein, all Registrable 
Securities specified in a written request or requests, made 
within 30 days after receipt of such written notice from the 
Company, by the Holders.

     	(b)	If the registration of which the Company gives notice 
is for a registered public offering involving an underwriting, 
the Company shall so advise the Holders as a part of the written 
notice given pursuant to Section 1.1(a)(i).  In such event, the 
right of the Holders to registration pursuant to Section 1.1 
shall be conditioned upon the Holders' agreeing to participate in 
such underwriting and in the inclusion of such Holders'
Registrable Securities in the underwriting to the extent provided 
herein.  The Holders proposing to distribute their securities 
through such underwriting shall (together with the Company and 
the other holders distributing their securities through such 
underwriting) enter into an underwriting agreement in customary 
form with the underwriter or underwriters selected for such 
underwriting by the Company or by other holders exercising their 
demand registration rights.  Notwithstanding any other provision 
of this Section 1.1, if the underwriter determines that marketing 
factors require a limitation of the number of shares to be 
underwritten, the underwriter may limit the number of Registrable 
Securities to be included in the registration and underwritten 
public offering on a pro rata basis based on the respective 
amounts of Registrable Securities owned by the Holders and 
securities of the Company owned by each other holder seeking to 
distribute his securities through the public offering; provided, 
however, that the Company shall not exclude more than that number 
of shares which, in the reasonable opinion of such underwriter, 
must reasonably be excluded in light of such marketing factors.  
The Company shall so advise the Holders and the other holders 
distributing their securities through such underwriting, and the 
number of Registrable Securities and other securities that may be 
included in the registration shall be allocated among all holders 
thereof (other than holders who are exercising demand 
registration rights) in proportion, as nearly as practicable, to 
the respective amounts of securities entitled to inclusion in 
such registration held by such holders at the time of filing the 
registration statement.  If the Holders disapprove of the terms 
of any such underwriting, they may elect to withdraw therefrom by 
written notice to the Company and the underwriter, which notice, 
to be effective, must be received by the Company at least two 
business days before the anticipated effective date of the 
registration statement.  The Company may at any time withdraw or 
abandon any registration statement which triggers the provisions 
of this Section 1.1 without any liability to the Holders.  Any 
securities excluded or withdrawn from such underwriting shall be 
withdrawn from such registration.
	
	     Section 1.3.  Demand Registration Rights.  On and after the 
Eligibility Date, and for a period of one (1) year thereafter, 
the Holders, by written notice signed by the Holders (or by 
permitted assignees who hold not less than 25% of the Registrable 
Securities) may demand that the Company file a registration 
statement on Form S-3 to permit resale of the Registrable 
Securities of the Holders during the period of effectiveness of 
such Form S-3 registration statement; provided that if the 
Eligibility Date is later than December 1, 1997, the Holders' 
demand and the Company's obligation shall not be limited to 
Form S-3 but shall extend to any Form then available to the 
Company for registration of the Registrable Securities.  Any such 
registration shall be subject to the following limitations:

     	(a)	The Company shall not be required to maintain and keep 
any such registration effective for a period exceeding ninety 
(90) days from the effective date thereof;

     	(b)	The Company shall not be required to effect more than 
one (1) registration pursuant to this Section 1.3;

     	(c)	The Company shall not be required to prepare or effect 
any registration pursuant to this Section 1.3 unless the 
Registrable Securities to be sold by the Holders represent not 
less than 25% of the total Registrable Securities;

     	(d)	If the Company shall furnish to the Holders a 
certificate, signed by the Company's president or chief executive 
officer, stating that (i) the Company is conducting or is about 
to conduct an offering of its securities and is advised by its 
managing underwriter that such offering might be affected 
adversely by the registration on behalf of the Holders or (ii) in 
the good faith judgment of the Board of Directors of the Company 
the Holders' proposed offering would interfere with a pending or 
contemplated financing, merger, sale of assets, recapitalization 
or other similar corporate action of the Company if such 
registration statement would be filed on or before the date 
filing would be required and it is therefore essential to defer 
the filing of such registration statement, the Company shall have 
the right, exercisable only once during any period of twelve 
consecutive months, to defer filing the registration statement 
for a period of not more than 120 days; provided, however, that 
the time period set forth in Section 1.3 with respect to the 
exercise by the Holders of their registration rights shall be 
extended by the number of days by which any registration is 
deferred under the terms of this paragraph (d);

     	(e)	The Company may include in such registration statement 
securities of other selling security holders, without limitation, 
and securities offered for its own account, if permitted by the 
registration form used; and

     	(f)	The Company hereby undertakes to use its best effort to 
meet the criteria for use of Form S-3 at the earliest possible 
date, to continue to qualify for such use for a period of one (1) 
year following the Eligibility Date, and, in any case, to cause 
the Registrable Securities to be registered under the Securities 
Act not later than December 31, 1997.

     	(g)	The Company shall not be required to prepare or effect 
any registration pursuant to this Section 1.3 if the Company has 
effected any registration in which the Holders were entitled to 
participate under Section 1.2 hereof, and all rights of the 
Holders to demand registration under Section 1.3 shall terminate 
upon the SEC effective date of such Section 1.2 registration.

     	Section 1.4.  Expense of Registration.  All Registration 
Expenses incurred in connection with any registration, 
qualification or compliance pursuant to Article I shall be borne 
by the Company.  All Selling Expenses relating to securities 
registered by the Holders or other holders shall be borne by the 
holders of such securities pro rata on the basis of the number of 
shares so registered and to be sold by each.

     	Section 1.5.  Registration Procedures.  In the case of each 
registration, qualification or compliance effected by the Company 
pursuant to this Article I, the Company will keep the Holders 
advised in writing as to the initiation of each registration, 
qualification and compliance and as to the completion thereof.  
At its expense, the Company will:

     	(a)	Keep such registration, qualification or compliance 
effective for a period of ninety (90) days or until the Holders 
have completed the distribution described in the registration 
statement relating thereto, whichever first occurs.
 
	     (b)	Furnish such number of prospectuses and other documents 
incident thereto as Holders from time to time may reasonably 
request, but only during the period that the Company would be 
required to keep the registration effective.

     	(c)	Prepare and file with the SEC such amendments and 
supplements to such registration statement and the prospectus 
used in connection with such registration statement as may be 
necessary to comply with the provisions of the Securities Act 
with respect to the disposition of all securities covered by such 
registration statement.

     	(d)	Use its best efforts to register and qualify the 
securities covered by such registration statement under such 
other securities or Blue Sky laws of such jurisdictions as shall 
be reasonably requested by the Holders, provided that the Company 
shall not be required in connection therewith or as a condition 
thereto to qualify to do business or to file a general consent to 
service of process in any such states or jurisdictions.

     	(e)	In the event of any underwritten public offering, enter 
into and perform its obligations under an underwriting agreement, 
in usual and customary form, with the managing underwriter of 
such offering.  The Holders participating in such underwriting 
shall also enter into and perform their obligations under such 
agreement.

     	(f)	Notify the Holders of Registrable Securities covered by 
such registration statement at any time when a prospectus 
relating thereto is required to be delivered under the Securities 
Act of the happening of any event as a result of which the 
prospectus included in such registration statement, as then in 
effect, includes an untrue statement of material fact or omits to 
state a material fact required to be stated therein or necessary 
to make the statements therein not misleading in the light of the 
circumstances then existing.

     	Section 1.6.  Indemnification.

     	(a)	The Company will indemnify the Holders with respect to 
which registration, qualification or compliance has been effected 
pursuant to this Article I, and each underwriter, if any, and 
each person who controls any underwriter within the meaning of 
Section 15 of the Securities Act, against all expenses, claims, 
losses, damages and liabilities (or actions in respect thereof), 
including any of the foregoing incurred in settlement of any 
litigation, commenced or threatened, arising out of or based on 
any untrue statement (or alleged untrue statement) of a material 
fact contained in any registration statement, prospectus, 
offering circular or other document, or any amendment or 
supplement thereto, incident to any such registration, 
qualification or compliance, or based on any omission (or alleged 
omission) to state therein a material fact required to be stated 
therein or necessary to make the statements therein, in the light 
of the circumstances in which they were made, not misleading, or 
any violation by the Company of any rule or regulation 
promulgated under the Securities Act applicable to the Company 
and relating to action or inaction required of the Company in 
connection with any such registration, qualification or 
compliance, and will pay to such Holders, each such underwriter 
and each person who controls any such underwriter, as incurred, 
any legal and any other expenses reasonably incurred in 
connection with investigating, preparing or defending any such 
claim, loss, damage, liability or action, provided that the 
Company will not be liable in any such case to the extent that 
any such claim, loss, damage, liability or expense arises out of 
or is based on any untrue statement or omission or alleged untrue 
statement or omission, made in reliance upon and in conformity 
with written information furnished to the Company by an 
instrument duly executed by such Holders or underwriter and 
stated to be specifically for use therein.

    	(b)	The Holders will, if Registrable Securities held by 
such Holders are included in the securities as to which such 
registration, qualification or compliance is being effected, 
indemnify the Company, each of its directors and officers, each 
underwriter, if any, of the Company's securities covered by such 
a registration statement, each person who controls the Company or 
such underwriter within the meaning of Section 15 of the 
Securities Act, and each other such holder, each of its officers, 
directors or partners and each person controlling such holder 
within the meaning of Section 15 of the Securities Act, against 
all expenses, claims, losses, damages and liabilities (or actions 
in respect thereof) including any of the foregoing incurred in 
settlement of any litigation commenced or threatened, arising out 
of or based on any untrue statement (or alleged untrue statement) 
of a material fact contained in any such registration statement, 
prospectus, offering circular or other document, or any amendment 
or supplement thereto, incident to any such registration, 
qualification or compliance or based on any omission (or alleged 
omission) to state therein a material fact required to be stated 
therein or necessary to make the statements therein, in the light 
of the circumstances in which they were made, not misleading, or 
any violation by the Holders of any rule or regulation 
promulgated under the Securities Act applicable solely to the 
Holders (which is not otherwise applicable to or violated by the 
Company) and relating to action or inaction required solely of 
the Holders (and not relating to or required of the Company) in 
connection with such registration, qualification or compliance, 
and will pay to the Company, such holders, such directors, 
officers, partners, persons, underwriters or control persons, as 
incurred, any legal or any other expenses reasonably incurred in 
connection with investigating, preparing or defending any such 
claim, loss, damage, liability or action, in each case to the 
extent, but only to the extent, that such untrue statement (or 
alleged untrue statement) or omission (or alleged omission) is 
made in such registration statement, prospectus, offering 
circular or other document or any amendment or supplement thereto 
in reliance upon and in conformity with written information 
relating to such Holders which shall have been furnished to the 
Company by an instrument duly executed by such Holders and stated 
to be specifically for use therein; provided, however, that the 
obligations of such Holders hereunder shall be limited to an 
amount equal to the net proceeds to such Holders of Registrable 
Securities sold as contemplated herein.

     	(c)	Each party entitled to indemnification under this 
Section 1.6 (the "Indemnified Party") shall give notice to the 
party required to provide indemnification (the "Indemnifying 
Party") promptly after such Indemnified Party has actual 
knowledge of any claim as to which indemnity may be sought, and 
shall permit the Indemnifying Party to assume the defense of any 
such claim or any litigation resulting therefrom, provided that 
counsel for the Indemnifying Party, who shall conduct the defense 
of such claim or litigation, shall be approved by the Indemnified 
Party (whose approval shall not be unreasonably withheld), and 
the Indemnified Party may participate in such defense at its own 
expense, and provided, further, that the failure of any 
Indemnified Party to give notice as provided herein shall not 
relieve the Indemnifying Party of its obligations under this 
Article I unless such failure resulted in actual detriment to the 
Indemnifying Party.  Notwithstanding the above, however, if 
representation of one or more Indemnified Parties by the counsel 
retained by the Indemnifying Party would be inappropriate due to 
actual conflicting interests between such Indemnified Parties 
(the "Conflicting Indemnified Parties") and any other party 
represented by such counsel in such proceeding, then such 
Conflicting Indemnified Parties shall have the right to retain 
one separate counsel, chosen by the holders of a majority of the 
Registrable Securities included in the registration, at the 
expense of the Indemnifying Party.  No Indemnifying Party, (i) in 
the defense of any such claim or litigation, shall, except with 
the consent of each Indemnified Party, consent to entry of any 
judgment or enter into any settlement which does not include as 
an unconditional term thereof the giving by the claimant or 
plaintiff to such Indemnified Party of a release from all 
liability in respect to such claim or litigation, or (ii) shall 
be liable for amounts paid in any settlement if such settlement 
is effected without the consent of the Indemnifying Party.  

     	Section 1.7.  Information by Holders.  The Holders of 
Registrable Securities included in any registration shall furnish 
to the Company such information regarding such Holders and the 
distribution proposed by such Holders as the Company may 
reasonably request in writing and as shall be reasonably required 
in connection with any registration, qualification or compliance 
referred to in this Article I.

     	Section 1.8.  Rule 144 Reporting.  With a view to making 
available the benefits of certain rules and regulations of the 
Commission which may at any time permit the sale of the 
Restricted Securities to the public without registration, the 
Company agrees to:

     	(a)	Use its best efforts to make and keep public 
information available, as those terms are understood and defined 
in Rule 144 under the Securities Act at all times after the date 
hereof.

     	(b)	Use its best efforts to file with the Commission in a 
timely manner all reports and other documents required of the 
Company under the Securities Act and the Securities Exchange Act 
of 1934, as amended (at any time it is subject to such reporting 
requirements).

     	(c)	So long as the Holders own any Restricted Securities, 
to furnish to the Holders forthwith upon request a written 
statement by the Company as to its compliance with the reporting 
requirements of said Rule 144 (at any time after 90 days after 
the effective date of the first registration statement filed by 
the Company for an offering of its securities to the general 
public) and of the Securities Act and the Securities Exchange Act 
of 1934 (at any time after it has become subject to such 
reporting requirements) and a copy of the most recent annual or 
quarterly report of the Company.

     	Section 1.9.  Transfer of Registration Rights.  Rights to 
cause the Company to register securities granted under Article I 
may not be assigned without the prior written consent of the 
Company in each instance, except pursuant to will or the laws of 
descent and distribution.  No transferee, assignee or other 
person purporting to exercise rights under this Article I who is 
not a signatory to this Agreement shall be entitled to do so 
unless and until such person agrees to be bound by the terms of 
this Article I.  The Company shall not unreasonably withhold its 
consent to a request to transfer the registration rights granted 
hereunder.

     	Section 1.10.  "Market Stand Off" Agreement.  The Holders 
hereby agree that they shall not, to the extent required by the 
Company and an underwriter of Common Stock (or other securities) 
of the Company, sell or otherwise transfer or dispose (other than 
to donees who agree to be similarly bound) of Shares during the 
ninety (90) day period following the effective date of a 
registration statement of the Company filed under the Securities 
Act; provided, however, that such agreement shall not apply to 
Registrable Securities being registered and sold pursuant to such 
registration statement.

     	In order to enforce the foregoing covenant, the Company may 
impose stop-transfer instructions with respect to the Shares of 
the Holders until the end of such ninety (90) day period.

     	Section 1.11.  Plan of Distribution.  To preserve an orderly 
market in any publicly owned securities of the Company, in the 
event that the aggregate number of Registrable Securities to be 
registered pursuant to a registration statement under Section 1.3 
exceeds 5% of the Company's outstanding securities, the Holders 
will provide advance notice to the Company of their intended 
marketing and distribution arrangements in connection with such 
registration, including information with respect to any 
investment banking firm or broker-dealer retained by the Holders 
to manage the distribution.

     	Section 1.12.  Limitation on Resale.  The undersigned 
Holders, with the exception of Pierce W. Hance, hereby 
acknowledge and affirm their agreement, as set forth in the 
Acquisition Agreement, to refrain from any sale or disposition of 
any of the Shares prior to January 1, 1999; however, this 
limitation shall not apply to Pierce W. Hance.

                      ARTICLE II

                    MISCELLANEOUS

     	Section 2.1.  Governing Law.  This Agreement shall be 
governed in all respects by the laws of the State of Illinois.

     	Section 2.2.  Successors and Assigns.  Except as otherwise 
provided herein, the provisions hereof shall inure to the benefit 
of, and be binding upon, the successors and permitted assigns of 
the parties hereto.  Except as otherwise provided herein, no 
assignment of this Agreement may be made by either party at any 
time, without the other party's prior written consent.

     	Section 2.3.  Entire Agreement; Amendment.  This Agreement 
constitutes the full and entire understanding and agreement 
between the parties with regard to the subjects hereof.  Except 
as expressly provided herein, neither this Agreement nor any term 
hereof may be amended, waived, discharged or terminated other 
than by a written instrument signed by the party against whom 
enforcement of any such amendment, waiver, discharge or 
termination is sought.

     	Section 2.4.  Notices, Etc.  All notices and other 
communications required or permitted hereunder shall be in 
writing and shall be mailed by registered or certified mail, 
postage prepaid, or otherwise delivered by hand or by messenger 
addressed (a) if to the Company, at 8501 West Higgins Road, Suite 
320, Chicago, IL 60631, Attention:  General Counsel, or at such 
other address as the Company shall have furnished to the Holders 
in writing and (b) if to the Holders, at such address as is set 
forth on the signature page hereto, or at such other address as 
the Holders shall have furnished to the Company in writing.  Each 
such notice or other communication shall for all purposes of this 
Agreement be treated as effective or having been given when 
delivered if delivered personally, or, if sent by mail, at the 
earlier of its receipt or 72 hours after the same has been 
deposited in a regularly maintained receptacle for the deposit of 
the United States mail, addressed and postage prepaid as 
aforesaid.

     	Section 2.5.  Delays or Omissions.  Except as expressly 
provided herein, no delay or omission to exercise any right, 
power or remedy accruing to the Company or the Holders upon any 
breach or default of any party under this Agreement, shall impair 
any such right, power or remedy of the Company or such Holders 
nor shall it be construed to be a waiver of any such breach or 
default, or any acquiescence therein, or of or in any similar 
breach or default thereafter occurring; nor shall any waiver of 
any single breach or default be deemed a waiver of any other 
breach or default theretofore or thereafter occurring.  Any 
waiver, permit, consent or approval of any kind or character on 
the part of the Company or any Holders of any breach or default 
under this Agreement, or any waiver on the part of any such party 
of any provisions or conditions of this Agreement, must be in 
writing and shall be effective only to the extent specifically 
set forth in such writing.  All remedies, either under this 
Agreement or by law or otherwise afforded to the Company or the 
Holders, shall be cumulative and not alternative.  

     	Section 2.6.  Counterparts; Facsimile Signature.  This 
Agreement may be executed in any number of counterparts, each of 
which may be executed by only one of the parties hereto, each of 
which shall be enforceable against the party actually executing 
such counterpart, and all of which together shall constitute one 
instrument.  Facsimile signatures to this Agreement shall 
constitute the original signature of the signing party.

     	Section 2.7.  Severability.  In the event that any provision 
of this Agreement becomes or is declared by a court of competent 
jurisdiction to be illegal, unenforceable or void, this Agreement 
shall continue in full force and effect without said provisions; 
provided that no such severability shall be effective if it 
materially changes the economic benefit of this Agreement to any 
party.

     	Section 2.8.  Titles and Subtitles.  The titles and 
subtitles used in this Agreement are used for convenience only 
and are not to be considered in construing or interpreting this 
Agreement.

     	Section 2.9.  Definitions.  As used in this Agreement, the 
following terms have the meanings specified or referred to in 
this Section 2.9:

	"Agreement"  has the meaning specified in the first 
paragraph of this Agreement.

 "Commission" or "SEC" shall mean the Securities and Exchange 
Commission or any other federal agency at the time administering 
the Securities Act.

 "Company" has the meaning specified in the first paragraph 
of this Agreement.

 "Eligibility Date" shall mean the earliest date after the 
date hereof upon which the Company meets the criteria for use of 
Form S-3.

	"Form S-1," "Form S-3," "Form S-4" and "Form S-8" shall mean 
such forms, as currently identified, for registration of 
securities under the Securities Act, or any substantially 
similar, equivalent or successor forms under the Securities Act.

	"Holders" shall mean the persons named on the signature page 
hereof and any permitted transferee of registration rights.

	"Registrable Securities" means Shares which are issued and 
outstanding and which have not been sold to the public, plus 
shares of the Company's Common Stock issued with respect to the 
Shares upon any stock split, stock dividend, recapitalization, or 
similar event, which have not been sold to the public, which, in 
each case, are not eligible for resale in reliance upon Rule 144 
under the Securities Act.

	"Registration Expenses" shall mean all expenses incurred by 
the Company in complying with Article I hereof, including, 
without limitation, all registration, qualification and filing 
fees, printing expenses, escrow fees, fees and disbursements of 
counsel for the Company, blue sky fees and expenses, and the 
expense of any special audits incident to or required by any such 
registration (but excluding the compensation of regular employees 
of the Company, which shall be paid in any event by the Company).

	"Restricted Securities" shall mean any share certificate 
representing Registrable Securities bearing a legend restricting 
further public distribution thereof.

	"Securities Act" shall mean the Securities Act of 1933, as 
amended, or any similar federal statute and the rules and 
regulations of the Commission thereunder, all as the same shall 
be in effect at the time.

	"Selling Expenses" shall mean all underwriting discounts and 
selling commissions applicable to the sale and all fees and 
disbursements of counsel for any holder.

	IN WITNESS WHEREOF, the Company has caused the foregoing 
Agreement to be executed by one of its duly authorized officers, 
and the Holders have each executed the foregoing Agreement, each 
as of the date first above written.



                                 BAB HOLDINGS, INC.

                                 By  s/Michael W. Evans 
                                 _______________________________
                                 Its President and CEO


                                 s/ Owen Stern
                                 -------------------------------

                                 Address: 7 Maurice Ct. 
                                          Kendall Park, NJ 08824

                                 s/ Ruth Stern
                                 -------------------------------

                                 Address:  7 Maurice Ct.
                                           Kendall Park, NJ 08824

                                 s/ Ilona Stern
                                 -------------------------------

                                 Address:  20 Mill Road
                                           Matawan, NJ 07747

                                 s/ Pierce W. Hance
                                 -------------------------------

                                 Address:  253 Main Street
                                           Sag Harbor, NY 11963