<ARTICLE>            5
<LEGEND>
THIS FINANCIAL DATA SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION
EXTRACTED FROM THE FINANCIAL STATEMENTS OF BAB HOLDINGS, INC. FOR THE
NINE MONTH PERIOD ENDED AUGUST 31, 1998 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          NOV-30-1998
<PERIOD-END>                               AUG-31-1998
<CASH>                                         319,202
<SECURITIES>                                         0
<RECEIVABLES>                                1,601,559
<ALLOWANCES>                                  (230,500)
<INVENTORY>                                          0
<CURRENT-ASSETS>                             1,999,921
<PP&E>                                       5,908,209
<DEPRECIATION>                              (1,521,379)
<TOTAL-ASSETS>                              14,043,253
<CURRENT-LIABILITIES>                        5,235,833
<BONDS>                                         20,335
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                  1,518,811
<COMMON>                                    11,430,453
<OTHER-SE>                                  (5,431,252)
<TOTAL-LIABILITY-AND-EQUITY>                14,043,253
<SALES>                                      6,975,673
<TOTAL-REVENUES>                            10,996,414
<CGS>                                        2,308,578
<TOTAL-COSTS>                               10,776,310
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              82,991
<INCOME-PRETAX>                                153,160
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            153,160
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   153,160
<EPS-PRIMARY>                                     0.00
<EPS-DILUTED>                                     0.00