CERTIFICATE OF INCORPORATION

                                       OF

                           IMPAQ MARKETING CORPORATION

     The undersigned, a natural person, for the purpose of organizing a
corporation for conducting the business and promoting the purposes hereinafter
stated, under the provisions and subject to the requirements of the laws of the
State of Delaware (particularly Chapter 1, Title 8 of the Delaware Code and the
acts amendatory thereof and supplemental thereto, and known, identified, and
referred to as the "General Corporation Law of the State of Delaware"), hereby
certifies that

     FIRST: The name of the corporation (hereinafter called the "Corporation")
is Impaq Marketing Corporation.

     SECOND: The address, including street, number, city and county, of the
registered office of the Corporation in the State of Delaware is 32 Loockerman
Square, Suite L-100, City of Dover, County of Kent; and the name of the
registered agent of the Corporation in the State of Delaware at such address is
The Prentice-Hall Corporation System, Inc.

     THIRD: The purpose of the Corporation is to engage in any lawful act or
activity for which corporations may be organized under the General Corporation
Law of the State of Delaware.

     FOURTH: The total number of shares of stock which the Corporation shall
have authority to issue is one thousand (1,000), all of which are without par
value. All such shares are of one class and are shares of Common Stock.

     FIFTH: The name and the mailing address of the incorporator are as follows:

        Name                    Mailing Address

        Robert C. Greif         c/o Diserio Martin O'Connor
                                   & Castiglioni
                                One Atlantic Street
                                Stamford, CT 06901

     SIXTH: The corporation is to have perpetual existence.

     SEVENTH: Whenever a compromise or arrangement is proposed between this
Corporation and its creditors or any class of them and/or between this
Corporation and its stockholders or any class of them, any court of equitable
jurisdiction within the State of Delaware may, on the application in a summary
way of this Corporation or of any creditor or stockholder thereof or on the
application of any receiver or receivers appointed for this





Corporation under Section 291 of Title 8 of the Delaware Code or on the
application of trustees in dissolution or of any receiver or receivers appointed
for this Corporation under Section 279 of Title 8 of the Delaware Code order a
meeting of the creditors or class of creditors, and/or of the stockholders or
class of creditors, and/or of the stockholders or class of creditors, and/or the
stockholders or class of stockholders of this Corporation, as the case may be,
to be summoned in such manner as the said court directs. If a majority in number
representing three fourths in value of the creditors or class of creditors,
and/or of the stockholders or class of stockholders of this Corporation, as the
case may be, agree to any compromise or arrangement and to any reorganization of
this Corporation as consequence of such compromise or arrangement, the said
compromise or arrangement and the said reorganization shall, if sanctioned by
the court to which the said application has been made, be binding on all the
creditors or class of creditors, and/or on all the stockholders or class of
stockholders, of this Corporation, as the case may be, and also on this
Corporation.

     EIGHTH: For the management of the business and for the conduct of the
affairs of the Corporation, and in further definition, limitation, and
regulation of the powers of the Corporation and of its directors and of its
stockholders or any class thereof, as the case may be, it is further provided:

          1. The management of the business and the conduct of the affairs of
     the Corporation shall be vested in its Board of Directors. The number of
     directors which shall constitute the whole Board of Directors shall be
     fixed by, or in the manner provided in, the Bylaws. The phrase "whole
     Board" and the phrase "total number of directors" shall be deemed to have
     the same meaning, to wit, the total number of directors which the
     Corporation would have if there were no vacancies. No election of directors
     need be by written ballot.

          2. After the original or other Bylaws of the Corporation have been
     adopted, amended, or repealed, as the case may be, in accordance with the
     provisions of Section 109 of the General Corporation Law of the State of
     Delaware, and, after the Corporation has received any payment for any of
     its stock, the power to adopt, amend, or repeal the Bylaws of the
     Corporation may be exercised by the Board of Directors of the Corporation;
     provided, however, that any provision for the classification of directors
     of the Corporation for staggered terms pursuant to the provisions of
     subsection (d) of Section 141 of the General Corporation Law of the State
     of Delaware shall be set forth in an initial Bylaw or in a Bylaw adopted by
     the stockholders entitled to vote of the Corporation unless provisions for
     such classification shall be set forth in this Certificate of
     Incorporation.





          3. Whenever the corporation shall be authorized to issue only one
     class of stock, each outstanding share shall entitle the holder thereof to
     notice of, and the right to vote at, any meeting of stockholders. Whenever
     the Corporation shall be authorized to issue more than one class of stock,
     no outstanding share of any class of stock which is denied voting power
     under the provisions of the Certificate of Incorporation shall entitle the
     holder thereof to the right to vote at any meeting of stockholders except
     as the provisions of paragraph (2) of subsection (b) of Section 242 of the
     General Corporation Law of the State of Delaware shall otherwise require;
     provided, that no share of any such class which is otherwise denied voting
     power shall entitle the holder thereof to vote upon the increase or
     decrease in the number of authorized shares of said class.

     NINTH: The personal liability of the directors of the Corporation is hereby
eliminated to the fullest extent permitted by paragraph (7) of subsection (b) of
Section 102 of the General Corporation Law of the State of Delaware, as the same
may be amended and supplemented.

     TENTH: The Corporation shall, to the fullest extent permitted by Section
145 of the General Corporation Law of the State of Delaware, as the same may be
amended and supplemented, indemnify any and all persons whom it shall have power
to indemnify under said section from and against any and all of the expenses,
liabilities, or other matters referred to in or covered by said section, and the
indemnification provided for herein shall not be deemed exclusive of any other
rights to which those indemnified may be entitled under any Bylaw, agreement,
vote of stockholders or disinterested directors or otherwise, both as to action
in his official capacity and as to action in another capacity while holding such
office, and shall continue as to a person who has ceased to be a director,
officer, employee or agent and shall inure to the benefit of the heirs,
executors and administrators of such person.

     ELEVENTH: From time to time any of the provisions of this Certificate of
Incorporation may be amended, altered, or repealed, and other provisions
authorized by the laws of the State of Delaware at the time in force may be
added or inserted in the manner and at the time prescribed by said laws, and all
rights at any time conferred upon the stockholders of the Corporation by this
Certificate of Incorporation are granted subject to the provisions of this
Article ELEVENTH.

Signed on April 28, 1992.

                                        By /s/ Robert C. Greif
                                          -----------------------------------
                                          Robert C. Greif
impaqcoi                                  Incorporator






                      CERTIFICATE OF CHANGE OF LOCATION OF

                     REGISTERED OFFICE AND REGISTERED AGENT

                                       OF

                           IMPAQ MARKETING CORPORATION


     The undersigned corporation hereby certifies as follows

     FIRST: The name of the corporation is

                          IMPAQ MARKETING CORPORATION

     SECOND: The address of the new registered office shall be 15 East North
Street, in the City of Dover, County of Kent, State of Delaware 19901.

     THIRD: The name of the new registered agent is United Corporate Services,
Inc.

     FOURTH: The aforesaid changes were duly authorized by appropriate
resolutions adopted by the Board of Directors at a meeting thereof.

     IN WITNESS WHEREOF, I have hereunto signed my name and affirm that the
statements made herein are true under the penalties of perjury, this third day
of April, 1997.




                                        IMPAQ MARKETING CORPORATION

                                        /s/ Steven H. Levenherz
                                        ----------------------------------------
                                        Steven H. Levenherz, Assistant Secretary