Exhibit 4.1 - Non-Qualified Stock Option Agreement between
              Ralph E. Eckler and Registrant dated January 28, 1997

THE  OPTION  AND COMMON STOCK REFERRED TO HEREIN  HAVE  NOT  BEEN
REGISTERED  UNDER  THE  SECURITIES  ACT  OF  1933,  THE   FLORIDA
SECURITIES  ACT, AS AMENDED, OR THE LAWS OF ANY OTHER STATE,  AND
ARE  BEING GRANTED PURSUANT TO EXEMPTIONS FROM REGISTRATION UNDER
THAT  ACT  AND  SUCH  STATE LAWS.  OPTIONS  OR  SHARES  OF  STOCK
ACQUIRED BY OPTIONEE MAY NOT BE SOLD OR OFFERED FOR SALE  IN  THE
ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT FOR THE OPTIONS OR
SHARES  OF  STOCK UNDER THAT ACT OR SUCH STATE  LAWS  AS  MAY  BE
APPLICABLE,  OR  PURSUANT TO EXEMPTIONS  FROM  SAID  REGISTRATION
UNDER  SAID ACT AND SAID LAWS.  FURTHER, THIS AGREEMENT  CONTAINS
SUBSTANTIAL  RESTRICTIONS ON TRANSFERABILITY OF THE  OPTIONS  AND
SHARES OF STOCK.
                                
                     ECKLER INDUSTRIES, INC.
              NON-QUALIFIED STOCK OPTION AGREEMENT

     NON-QUALIFIED  STOCK  OPTION  AGREEMENT  (the   "Agreement")
effective  as of the _______ day of January, 1997, by  and  among
ECKLER  INDUSTRIES, INC., a Florida corporation  (the  "Company")
and RALPH H. ECKLER (the "Optionee").

                      W I T N E S S E T H:

   WHEREAS, the Company has entered into an Agreement and Plan of
Merger  with  Smart Choice Holdings, Inc. pursuant to  which  the
Optionee is assigning to the Company certain (a) options and  (b)
any  claims  Optionee  may  have under  that  certain  employment
agreement dated May 23, 1995, for the options described herein.

    NOW,  THEREFORE,  in consideration of the foregoing  recital,
and  other  good  and  valuable consideration,  the  receipt  and
sufficiency of which are hereby acknowledged, the parties  hereby
covenant and agree as follows:

    1.    Grant  of Options.  Subject to the terms and conditions
set  forth  in  this  Agreement, the  Company  hereby  grants  to
Optionee, the option to purchase from the Company 100,000  shares
of  the  Company's Class A Common Stock, $.01 par value  ("Common
Stock"), at the exercise price per share of $8.75 per share  (the
"$8.75 Option") and 50,000 shares of Common Stock at the exercise
price  per share of $10.00 per share (the "$10.00 Option").   The
shares  issuable on exercise of the $8.75 Option and  the  $10.00
Option are referred to herein as the "Option Shares".  The  $8.75
Option and the $10.00 Option shall be exercisable, in whole or in
part,  for  a  period of five (5) years (the "Exercise  Period"),
which  period  shall commence on the date of  execution  of  this
Agreement.   The $8.75 Option and the $10.00 Option are  referred
to herein collectively as the "Options".  None of the Options are
intended  to be "incentive stock options" as defined  in  Section
422(b) of the Internal Revenue Code.

   2.   Termination of the Options.

         (a)   The  Options  shall terminate  and  no  longer  be
exercisable upon the occurrence of the following:

             (i)   In  accordance  with  the  expiration  of  the
Exercise Period set forth above;
             
             (ii) Involuntary dissolution of the Company.

         (b)   Termination in the event of death,  disability  or
termination of status as an employee.

              (i)     If Optionee dies while an employee  of  the
Company  or  within  three (3) months after  termination  of  his
status  as  an  employee because of his permanent disability  (as
defined below), his Options may be exercised, to the extent  that
the Optionee shall have been entitled to do so on the date of his
death,  by  the  person or persons to whom the  Optionee's  right
under the Options passes by will or applicable law, or if no such
person has such right, by his executors or administrators, at any
time or from time to time, but not later than the expiration date
specified  in  Section  1  or three (3) months  after  Optionee's
death, whichever is earlier.

              (ii)    If Optionee's status as an employee of  the
Company shall terminate because of his total disability,  he  may
exercise  his  Option  to  the extent that  he  shall  have  been
entitled to do so at the date of such termination, at any time or
from  time  to  time,  but  not later than  the  expiration  date
specified  in Section 1 or three (3) months after termination  of
employment, whichever date is earlier.

              (iii)   If Optionee's status as an employee of  the
Company  shall terminate (A) involuntarily other than for  cause,
death, or total disability, all rights to exercise his Option, to
the  extent that he shall have been entitled to do so at the date
of  such  termination,  shall terminate at  the  expiration  date
specified  in  Section  1 or three months  after  termination  of
employment, whichever date is earlier.

              (iv)    If Optionee's status as an employee of  the
Company shall terminate for cause (as defined below), all  rights
to  exercise  his  Options shall terminate at the  date  of  such
termination.

         (c)   "Termination for cause" shall be  defined  as  set
forth  in  the Employment Agreement between Company and  Optionee
effective as of December 30, 1996.  "Permanent disability"  shall

be  defined  as  set  forth in the Employment  Agreement  between
Company and Optionee effective as of December 30, 1996.

    3.    Exercise.  Optionee (or in the case of Optionee's death
or disability, the legal representative of Optionee) may exercise
the  Options only by giving timely notice of the exercise  of  an
Option  prior  to the expiration or termination of  the  Exercise
Period   to   the  Company  at  5200  South  Washington   Avenue,
Titusville, Florida 32780.  Such notice shall state the number of
shares to be purchased which are attributable to the Option which
is being exercised, and shall be accompanied by the full purchase
price for such shares, payable in U.S. Dollars by certified check
or  bank  draft, unless the Company shall permit payment  of  the
purchase price in another manner.

    4.    Delivery  of Option Shares.  As soon as possible  after
receipt by the Company of a timely notice of exercise of  any  of
the  Options  hereunder, of payment therefor, the  Company  shall
transfer to Optionee or his Legal Representative(s), as the  case
may  be, one or more certificate(s) for the number of shares with
respect to which the Options shall have been so exercised.

   5.   Restrictions upon Transfer.

         (a)  Neither the Optionee nor any other person or entity
shall  have any interest in any specific asset or assets or stock
of  the  Company  by reason of the granting of the  Options.  Any
attempt  to  assign or to transfer this Agreement or the  Options
granted  hereunder,  whether  voluntarily  or  involuntarily,  by
operation  of law or otherwise, shall immediately terminate  this
Agreement,  all  the Options granted hereunder  shall  be  of  no
further force or effect and no interest or right hereunder  shall
vest in any other person.

         (b)   Nothing  in this Agreement shall be  construed  in
limitation of any restrictions upon transfer of any of the Option
Shares  contained elsewhere, including any restrictions that  may
be  contained in the Certificate of Incorporation or the  By-Laws
of the Company.

         (c)   Nothing in this Agreement shall be construed as  a
modification of any existing agreements with respect to the gift,
sale,   purchase,  transfer,  pledge,  hypothecation,  or   other
disposition  or  encumbrance of the  Option  Shares  between  the
parties to this Agreement, or between or among either or both  of
the  parties to this Agreement and one or more persons not  party
to this Agreement.

         (d)   The  Optionee acknowledges that the certificate(s)
evidencing  ownership  of the Common Stock  will  be  stamped  or
otherwise  imprinted  on  the  face  thereof  with  a  legend  in
substantially the following form:

          "The  shares  represented by this Certificate
          have  not  been registered under the  federal
          Securities  Act  of  1933,  as  amended  (the
          "Act")   or  any  state securities  act.   No
          sale, offer to sell or transfer of the shares
          shall be made unless a registration statement
          under   the  Act,  or  any  applicable  state
          statute, with respect to the shares  is  then
          in   effect   or   an  exemption   from   the
          registration  requirements  of  such  Act  or
          state  statute is then in fact applicable  to
          the shares."

   6.   Rights as Stockholder.

         (a)   Optionee  shall  have none  of  the  rights  of  a
stockholder  with respect to any of the Option Shares  until  any
Option  granted herein shall have been exercised and  until  such
respective  shares attributable to such Option  shall  have  been
issued to Optionee.

         (b)   Nothing in this Agreement shall affect in any  way
the  rights or powers of the Company, or any parent or subsidiary
Company,  or any of the directors or stockholders of any  of  the
Company,   to   make   or  authorize  any  or  all   adjustments,
recapitalizations,  reorganizations  or  other  changes  in   the
Company's  capital  structure  or  business,  or  any  merger  or
consolidation of the Company, or any issue of bonds,  debentures,
preferred  or  prior  preference  stocks  or  other  classes   of
securities  ahead of or affecting the Common Stock or the  rights
thereof, or the dissolution or liquidation of the Company, or any
sale  or  transfer of all or any part of the Company's assets  or
business, or any grant of options to purchase securities  of  the
Company  otherwise than under this Agreement, or  to  effect  any
other corporate act or proceeding, whether of a similar character
or otherwise.

         (c)   If the outstanding shares of Common Stock  of  the
Company are increased, decreased, changed into or exchanged for a
different  number or kind of shares or securities of the  Company
or  of another corporation or entity or shares of a different par
value  or  without  par  value through a recapitalization,  stock
dividend,  stock  split, reverse stock split or a  reorganization
under  which  the  Company  is  not  the  surviving  entity,   an

appropriate  and proportionate adjustment shall be  made  in  the
number  and/or  kind  of  securities allocated  to  the  Options,
without  change in the aggregate Option Price applicable  to  the
unexercised  portion  of  the  outstanding  Option  but  with   a
corresponding  adjustment in the Option Price for each  share  or
other  unit of any security covered by the Option.  No adjustment
shall  occur under this Section 6 by virtue of the fact that  the
Company purchases or sells Common Stock or any securities of  the
Company  for cash.  No fractional shares shall be issued for  any
such adjustment.

         (d)   In  the  event  of  the  proposed  dissolution  or
liquidation of the Company, the Company shall cause the Board  of
Directors of the Company to notify the Optionee at least  fifteen
(15)  days prior to such proposed action.  To the extent  it  has
not  been  exercised during such fifteen (15) day  period,  these
Options  will  terminate  as to any unexercised  portion  thereof
immediately prior to the consummation of such proposed action.

    7.    Representations.   Optionee   will  acquire  Optionee's
shares  for  Optionee's  own account,  for  investment  only  and
without  a  view to resale or distribution except  in  compliance
with the Securities Act of 1933, as amended (the "Act"), and  any
applicable state securities laws, and upon the acquisition of the
shares,  Optionee  will enter into such written  representations,
warranties and agreements as the Company may request in order  to
comply  with  the Act, any applicable state securities  laws  and
this Option Agreement.

   8.   Reservation.  The Company agrees, at all times during the
term of the Options, to reserve and keep available such number of
shares  of the Common Stock as will be sufficient to satisfy  the
requirements of the Options.

    9.    Tax Consequences and Withholding.  Optionee agrees that
the  Company  is  not  responsible for the  tax  consequences  to
Optionee  of  the  granting  of the  Options  or  its  subsequent
exercise  by  Optionee,  and that it  is  the  responsibility  of
Optionee   to  consult  with  Optionee's  personal  tax   advisor
regarding all matters with respect to the tax consequences of the
granting of the Options and its exercise by Optionee.

   10.  General Provisions.

         (a)   Agreement to be Bound by Contract.  This Agreement
shall  be  binding not only by the parties hereto, but also  upon
their  heirs, executors, administrators, successors  or  assigns.
The   parties  hereto  agree  for  themselves  and  their  heirs,
executors, administrators, successors or assigns, to execute  any

instruments  and  to perform any acts which may be  necessary  or
proper to carry out the purposes of this Agreement.

           (b)   Amendment or Alteration.  This Agreement may  be
altered or amended, in whole or in part, at any time, only  by  a
written  instrument  setting forth such  changes  signed  by  all
parties hereto.

           (c)   Waiver.   The waiver by any party  hereto  of  a
breach of any provision of this Agreement shall not operate or be
construed as a waiver of any subsequent breach by any party.

           (d)   Notices.   Any  notices  permitted  or  required
hereunder shall be delivered to the parties personally,  by  tele
copier, or by United States Mail, with postage prepaid, certified
or   registered,  return  receipt  requested,  addressed  to  the
respective  parties  at  the following addresses  and  telecopier
numbers:

     If to Company:      Eckler Industries, Inc.
                         5200 South Washington Avenue
                                             Titusville, FL 32780
                                               Telecopier:  (407)
                         269-9680

     If to Optionee:          Ralph H. Eckler
                         5200 South Washington Avenue
                                             Titusville, FL 32780


or  such  other address as either party hereto shall  notify  the
other  as provided herein.  The date of service of any notice  or
communication hereunder shall be the date of the hand delivery or
receipt  of  telecopy, or three (3) days after  the  mailing,  if
mailed by certified mail, return receipt requested.

          (e)  Validity.  In the event that any provision of this
Agreement shall be held to be invalid, the same shall not effect,
in any respect, the validity of the remainder of this Agreement.

           (f)   Integrated  Agreement.  This Agreement  and  all
agreements   executed  in  accordance  with  the   terms   hereof
constitute  the  entire  understanding and  agreement  among  the
parties  hereto  with respect to the subject matter  hereof,  and
there    are    no   agreements,   understandings,   restriction,
representations or warranties among the parties other than  those
set forth herein.

           (g)   Attorneys'  Fees.  In the event  any  litigation
including  any  appeals,  is instituted in  connection  with  the
breach,   enforcement  or  interpretation  of   this   Agreement,
including,  without  limitation, any action  seeking  declaratory

relief,  equitable  relief, injunctive relief,  or  damages,  the
prevailing  party  shall be entitled to  recover  from  the  non-
prevailing party all costs, expenses and attorneys' fees incurred
in connection therewith, including any costs of collection.

           (h)   State  Law Governing Contracts.  This  Agreement
shall be governed by the laws of the State of Florida.

           (i)   No  Construction Against Drafting  Party.   Each
party to this Agreement expressly recognizes that it results from
a   negotiated  process  in  which  each  party  was  given   the
opportunity  to  consult  with counsel  and  contributed  to  the
drafting  of this Agreement.  Given this fact, no legal or  other
presumptions against the party drafting this Agreement concerning
its  construction,  interpretation or  otherwise  accrue  to  the
benefit  of any party to this Agreement and each party  expressly
waives  the right to assert such a presumption in any proceedings
or  disputes  connected with, arising out of, or  involving  this
Agreement.


              [THIS AREA INTENTIONALLY LEFT BLANK]

      IN  WITNESS  WHEREOF, the parties have executed  this  Non-
Qualified Stock Option Agreement under seal as of the date  first
above written.

                                   THE COMPANY:

                                   ECKLER INDUSTRIES, INC.
                                   
                                   
                                   By:
                                   Print Name:
                                   As Its:
                                   
                                   
                                   
                                   
                                   OPTIONEE:
                                   
                                   

                                   Ralph H. Eckler
                                   SS#: