Exhibit 10.2 - Executive Employment Agreement between Ralph H.
               Eckler and Registrant.


                 EXECUTIVE EMPLOYMENT AGREEMENT
                                

       THIS   EXECUTIVE  EMPLOYMENT  AGREEMENT  (the  "Employment
Agreement") is effective as of ____________________, 1996, by and
between  SMART  CHOICE  HOLDINGS, INC.,  a  Delaware  corporation
("Company"), and RALPH H. ECKLER, an individual ("Executive").


                      W I T N E S S E T H:

      WHEREAS,  the  Company  believes that  the  attraction  and
retention of key employees such as the Executive is essential  to
the Company's growth and success; and

     WHEREAS, Executive has extensive experience relating to the
automobile industry and to the pre-merger business operations of
Eckler Industries, Inc., a corporation that intends to acquire
all of the Company's common stock; and

     WHEREAS, the Company desires to employ Executive as its Vice
President for Corporate Integration, and Executive is willing and
able  to  render his services to the Company from and  after  the
date  hereof,  on  the terms and conditions  of  this  Employment
Agreement.

      NOW, THEREFORE, in consideration of the foregoing recitals,
and  other  good  and  valuable consideration,  the  receipt  and
sufficiency of which are hereby acknowledged, the parties  hereby
covenant and agree as follows:

     Section 1.     Employment.

          a.    Subject  to  the  terms and  conditions  of  this
Employment  Agreement, the Company shall retain the Executive  as
its  Vice  President for Corporate Integration, and the Executive
shall  render  services to the Company in an executive  capacity.
Executive shall report to the President of the Company and  shall
be  responsible for assisting the Company with the integration of
the  Company's  business with the business of Eckler  Industries,
Inc.

          b.   Throughout the period of his employment hereunder,
the  Executive shall:  (i)     devote sufficient time to  perform
his duties; and (ii) observe and carry out such reasonable rules,
regulations,  policies,  directions and restrictions  as  may  be
established  from  time to time by the Board, including  but  not
limited to the standard policies and procedures of the Company as
in effect from time to time.

      Section  2.      Term  of  Employment.   Subject  to  prior
termination in accordance with the terms and conditions  of  this
Employment Agreement, the term of employment of Executive by  the
Company  pursuant to this Employment Agreement shall  be  for  an

initial   period  of  one  (1)  year  (the  "Employment  Period")
commencing  on  the date of the execution of a definitive  merger
agreement  between the Company and Eckler Industries,  Inc.  (the
"Commencement Date"), and ending one (1) year thereafter.

     Section 3.     Company's Principal Place of Business.  It is
anticipated  that the Company's principal place of business  will
be located in the central Florida area, or such other area as may
be designated by the Company's Board.

     Section  4.     Compensation.  During the Employment Period,
subject  to  all  the  terms and conditions  of  this  Employment
Agreement and as compensation for all services to be rendered  by
Executive under this Employment Agreement, the Company shall  pay
to  the Executive $800,000 which shall be payable (i) $200,000 on
January 15, 1997; and (ii) the balance on the earlier of the date
of completion of a secondary offering of equity securities by the
Company  or  April 30, 1997.  The Company at its option  may  pay
amounts payable by the Company under this Section 4 by issuing to
the  Executive  that  number of shares of  Common  Stock  of  the
Company  equal  to  the amount payable by the Company  hereunder,
divided  by  the  Market  Price of  the  Company's  Common  Stock
(hereinafter  defined) on the date of payment, less  10%  of  the
Market  Price  of the Company's Common Stock on such  date.   For
purposes  of  this Agreement, the Market Price of  the  Company's
Common  Stock  shall equal the last sale price of  the  Company's
Common Stock on NASDAQ as of the time of such determination.

     Section 5.     Fringe Benefits.  Executive shall be entitled
to  such  benefits  in  accordance with the  Company's  practices
covering  executive  personnel,  but  only  to  the  extent  that
Executive  is not provided with such benefits from an  affiliate,
subsidiary, parent or related company of the Company.

     Section 6.     Termination.

          a.   Mutual Termination.  This Employment Agreement may
be  terminated upon mutual written agreement of the  Company  and
the Executive;

           b.    By Executive.  This Employment Agreement may  be
terminated  at  the option of the Executive, upon  fourteen  (14)
days' prior written notice to the Company, in the event that  the
Company  shall  (i)  fail to make any payment  to  the  Executive
required  to be made under the terms of this Employment Agreement
within  thirty (30) days after payment is due, or  (ii)  fail  to
perform  any other material covenant or agreement to be performed
by  it hereunder or take any action prohibited by this Employment
Agreement,  and  fail to cure or remedy same within  thirty  (30)
days after written notice thereof to the Company;

           c.    By  the  Company  For  Cause.   This  Employment
Agreement  may  be terminated at the option of the Company,  upon
written  notice  to  the Executive, "for cause"  (as  hereinafter

defined),  or  in  the  event of the "permanent  disability"  (as
defined  and provided for in Section 8) or death of the Executive
as  provided  for  in  Section 8).  The  Company  may  terminate

                     (i)   As  used herein, the term "for  cause"
shall  mean and be limited to:  (A) any material breach  of  this
Employment  Agreement by the Executive which in any case  is  not
fully  corrected within thirty (30) days after written notice  of
same  from  the  Company to the Executive;  (B)  neglect  by  the
Executive of his duties and responsibilities hereunder;  (C)  any
fraud,  theft, conversion, insubordination, criminal  misconduct,
breach  of  fiduciary  duty, dishonesty,  or  gross  and  willful
misconduct by the Executive in connection with the performance of
his  duties  and  responsibilities hereunder; (D)  the  Executive
being  legally  intoxicated (alcohol or  drugs)  during  business
hours or while on call, or being habitually drunk or addicted  to
drugs  (provided that this shall not restrict the Executive  from
taking  physician-prescribed medication in  accordance  with  the
applicable prescription); (E) the commission by the Executive  of
any  crime  of  moral  turpitude, or  any  other  action  by  the
Executive which may materially impair or damage the reputation of
the  Company; or (F) habitual breach by the Executive of  any  of
the  material provisions of this Employment Agreement (regardless
of any prior cure thereof).

           d.   Effect of Termination For Cause. In the event  of
termination  for any of the reasons set forth in this  Section  7
(except  as  otherwise provided for hereinafter with  respect  to
"permanent disability", death or "without cause") Executive shall
be  entitled  to  no further compensation, Base Salary  or  other
benefits  under  this Employment Agreement,  except  as  to  that
portion  of any unpaid Base Salary or other benefits accrued  and
earned by him hereunder up to and including the effective date of
termination.

      Section  7.      Termination by Reason of Death;  Permanent
Disability; or Without Cause.

           a.    If  the  Company  terminates Executive  "without
cause" which shall mean for any reason other than as set forth in
Section  7(c)(i),  or  in  the  event  of  Executive's  death  or
"permanent  disability" (as defined below),  Executive  shall  be
entitled  to receive an amount equal to the full compensation  to
which  he  would  otherwise  be entitled  under  this  Employment
Agreement  (just as if Executive had not been so  terminated  and
was  continuing to serve as an employee hereunder  for  the  full
term  of  this  Employment Agreement) (the "Severance  Payment").
Such  Severance  Payment shall be payable in a  single  lump  sum
distribution (without any present value adjustment) to  Executive
or his estate, as the case may be, no later than ninety (90) days
from the effective date of such termination.

          b.   Payment in the Event of Permanent Disability.  For
purposes  of  this  Employment Agreement, Executive's  "permanent
disability"  shall be deemed to have occurred after  one  hundred
twenty  (120) days in the aggregate during any consecutive twelve
(12)  month period, or after ninety (90) consecutive days, during
which  one hundred twenty (120) or ninety (90) days, as the  case
may be, Executive, by reason of his physical or mental disability
or  illness, shall have been unable to discharge fully his duties
under   this   Employment  Agreement.   The  date  of   permanent
disability  shall  be  the  one  hundred  twentieth  (120th)   or
ninetieth  (90th)  day,  as  the  case  may  be.   In  the  event
Executive, after receipt of notice from Executive, shall  dispute
that  his  permanent  disability shall have  occurred,  he  shall
promptly   submit  to  a  physical  examination  by  a  qualified
practicing  physician selected and paid for by the  Company  (and
reasonably  acceptable to the Executive).  Unless such  physician
shall  issue  a  written  statement to the  effect  that  in  his
opinion, based on his diagnosis, Executive is capable of resuming
his  employment  and  devoting  his  full  time  and  energy   to
discharging  his duties within ten (10) days after  the  date  of
such statement, such permanent disability shall be deemed to have
occurred  without further dispute by Executive or  Company.   For
the purposes of this Employment Agreement, the term hereof is not
renewable  and no benefits or base salary shall be payable  after
the expiration of this Employment Agreement.

      Section  8.      Confidential Information. Executive  recog
nizes  and  acknowledges  that  the  Company  has,  through   the
expenditure of substantial time, effort and money, developed  and
acquired certain confidential information and trade secrets which
have  become  of  great  value to the Company  in  its  creation,
development  and operations.  Executive further acknowledges  and
understands that in the course of performing his duties  for  the
Company,  Executive  has had and will have access  to  the  trade
secrets  and confidential information of the Company.   Executive
agrees  that during the course of his employment and at any  time
after the termination or expiration thereof he will not make  any
independent use of, publish or disclose, or authorize  anyone  to
publish or disclose, to any other person or organization, any  of
the  Company's trade secrets and confidential information, except
as  required in the course of his employment with the Company  or
by  law.  Upon request of the Company and, in any event upon  the
cessation  of  Executive's employment with the  Company,  whether
with  or  without  cause,  Executive  will  promptly  return  all
tangible   expressions   of   trade  secrets   and   confidential
information in his possession and control and all copies thereof.
As   used  herein,  the  term  "trade  secrets  and  confidential
information" shall mean client lists, applicant lists, and  other
related  client  and applicant data, computerized compilation  of
such  data,  training  materials  and  information,  policy   and
procedure  manuals, video and audio recordings  of  training  and
operation   methods,  sales,  services,  support  and   marketing
practices   and   operations,  advertising  themes,   information
concerning   possible   acquisition   candidates,   formats    of

advertising and other business methods, and techniques, processes
and  financial  information of the Company or any  subsidiary  or
affiliate of the Company, all of which are not generally known to
the  trade  or industry and which will be of competitive  use  by
them.   "Trade  secrets and confidential information"  shall  not
include intangible information which is generally known and  used
by  persons with training and experience comparable to  Executive
as  of  the  date of this Employment Agreement and all intangible
information  which  is  common  knowledge  in  the  industry   or
otherwise legally in the public domain.

           Executive  further  agrees that the  restrictions  set
forth  in this Section 9 are in addition to, and not in lieu  of,
any other restrictions or obligations placed upon him, and/or any
rights or remedies available to the Company, by any statute or at
common law.

     Section 9.     Covenant not to Compete.  Executive covenants
and  agrees  that,  in order to protect the Company's  legitimate
business   interest  in  its  trade  secrets   and   confidential
information,   special   training,  goodwill,   and   substantial
relationships with prospective or existing customers or suppliers
during  the  Employment Period and for a period  of  twelve  (12)
months following the expiration or termination of this Employment
Agreement or any renewal of the Employment Agreement, however the
same  shall  occur,  whether voluntary or involuntary,  Executive
will  not,  without  the prior written consent  of  the  Company,
directly or indirectly,

           a.    engage,  whether by virtue of  stock  ownership,
management   responsibilities   or   otherwise,   in   companies,
businesses,  organizations  and/or  ventures  which  manufacture,
market  or distribute products which are competitive with any  of
the  "Company's Products" (as hereinafter defined)  within  a  50
mile  radius  of  any  location where the  Company  is  currently
conducting  business, or within a 50 mile radius of any  location
where  the Company has conducted or has definite plans to conduct
business  twelve (12) months before or after the  termination  or
expiration of this Employment Agreement; or

          b.   become interested, directly or indirectly, whether
as   principal,  owner,  stockholder,  partner,  agent,  officer,
director,   employee,   salesman,  joint  venturer,   consultant,
advisor,  independent  contractor or otherwise,  in  any  person,
firm,  partnership, association, venture, corporation  or  entity
engaging   directly  or  indirectly  in  any  of  the  activities
described in Subsection 10a. above; or

           c.    knowingly solicit the employment of any  of  the
Company's Personnel (as hereinafter defined).

          d.   For purposes of this Employment Agreement:

                     (i)   the  term "Company" shall include  any
subsidiary, any affiliates, any successor in interest whether  by
sale,  merger, liquidation or the like, and any of the  Company's
other subsidiaries and affiliates;

                     (ii) the term "Company Personnel" shall mean
any  person  employed  by the Company or any  subsidiary  of  the
Company or any of its affiliates at any time through the  end  of
the  term of this Employment Agreement, but excluding any  person
who  has  left such employment for a continuous period  exceeding
one (1) year;

                    (iii)     the term "Company's Products" shall
mean  any present or future (future being limited to the term  of
this  Employment  Agreement and any and all  extensions  thereof)
product  or  service (i) being sold by the Company  or  (ii)  any
product   designed,  engineered,  manufactured,   assembled,   or
enhanced (whether or not sold) by the Company.

          e.   None of the foregoing shall prevent Executive from
holding  up to two percent (2%) in the aggregate of any class  of
securities  of  any  entity engaged in the prohibited  activities
described above, provided that, such securities are listed  on  a
national securities exchange or registered under Section 12(g) of
the Securities and Exchange Act of 1934.

           f.    The parties acknowledge that the Company intends
to  undergo a major restructuring by way of a merger,  stock  for
stock exchange, reorganization or otherwise, and may, thereafter,
seek to assign this Employment Agreement to such new or resulting
entity.   Executive  expressly consents and  agrees  to  such  an
assignment, without the need for any further writing, approval or
consent by Executive.

     Section 10.    Remedies in Event of Breach.

           a.    Injunctive Relief.  The parties acknowledge that
each  would be irreparably harmed by any breach of the  covenants
contained in Sections 9 and 10 of this Employment Agreement,  and
that  either  party's remedy at law for any breach by  the  other
party  of  their  obligations under Sections 9  and  10  of  this
Employment Agreement would be inadequate, and would be impossible
to  ascertain  and  therefore, in the  event  of  the  breach  or
threatened  breach of any obligations under  9  and  10  of  this
Employment  Agreement, either party, in addition to any  and  all
other  remedies  at  law or in equity, shall have  the  right  to
enjoin  the  other party from any threatened or actual activities
in  violation thereof; and the parties hereby consent  and  agree
that temporary and permanent injunctive relief may be granted  in
any  proceedings  which  might be brought  to  enforce  any  such
covenants  without the necessity of proof of actual  damages  and
without the necessity of posting bond.  In the event either party
does  apply for such injunction, the other party shall not  raise

as  a  defense thereto that such applying party has  an  adequate
remedy at law.

           b.    Damages; Accounting for Profits. In addition  to
any  injunctive  relief that may be granted  to  the  Company  or
Executive  for breach of this Employment Agreement,  the  Company
and Executive shall be entitled to recover all damages, including
reasonable  attorneys'  fees  and  costs  (including  paralegals'
fees),  sustained  or  incurred by the Company  or  Executive  by
reason  of  a violation or threatened violation of the  terms  of
this  Employment Agreement, and to receive such other  remedy  or
remedies  as  the  court  determines is  appropriate.   Executive
covenants and agrees that, if he violates any of his covenants or
agreements under Sections 9 and 10 hereof, the Company  shall  be
entitled   to  an  accounting  and  repayment  of  all   profits,
compensations,  commissions,  remunerations  or  benefits   which
Executive directly or indirectly has realized or may realize as a
result  of,  growing  out  of, or in connection  with,  any  such
violation;  such  remedy  shall be in  addition  to  and  not  in
limitation  of  any  injunctive relief or  any  other  rights  or
remedies to which the Company is or may be entitled at law or  in
equity or under this Employment Agreement.

     Section 11.    Reasonableness.  Executive has carefully read
and  considered the provisions of Sections 9 and 10  hereof  and,
having  done so, agrees that the restrictions set forth  in  such
sections,  including,  but not limited to,  the  time  period  of
restriction,  the  geographical areas  of  restriction,  and  the
definition  of Company Products set forth therein, are  fair  and
reasonable and are reasonably required for the protection of  the
legitimate  business interests of the Company, and  further  that
the   geographical  areas  of  restriction  set   forth   therein
accurately reflect the area in which he will be actively  engaged
in the performance of services.

      Section  12.     No  Inconsistent  Obligations.   Executive
represents and warrants that no action required of him under this
Employment  Agreement or any other agreements or  understandings,
written  or  oral,  entered into with the Company  will  conflict
with,   breach  or  otherwise  impair  any  previously   existing
agreements or understandings, whether written or oral, into which
Executive  has entered with other persons or entities,  including
agreements  with  respect  to  proprietary  information  or  non-
competition.

      Section  13.    Notices.  Any notice to be given  hereunder
shall  be  deemed  to  be  given when delivered  by  hand  or  by
overnight  courier to the party for whom the notice is  intended,
or  three  (3)  days  after notice is placed  in  the  U.S.  mail
properly  addressed to the party for whom notice is intended,  at
the following address:

     If to the Company:  Smart Choice Holdings, Inc.
                         5200 South Washington Avenue
                         Titusville, Florida  32780
                         Attention:  Thomas E. Conlan

     If to Executive:    Ralph H. Eckler
                         5200 South Washington Avenue
                         Titusville, Florida  32780

      Section  14.     Binding Effect and  Governing  Law.   This
Employment  Agreement  supersedes all  prior  understandings  and
agreements between the parties with respect to the subject matter
hereof.   This  Employment Agreement shall be  binding  upon  the
legal   representatives,  heirs,  distributees,  successors   and
assigns  of  the parties.  The Employment Agreement contains  the
entire  agreement of the parties, and may not be  changed  orally
but  only in writing signed by the party against whom enforcement
of  any  such  change is sought.  It is agreed that a  waiver  by
either  party  of  a breach of any provision of  this  Employment
Agreement  shall not be operated or be construed as a  waiver  of
any  subsequent  breach  by  that same  party.   This  Employment
Agreement shall be governed by the laws of the State of Florida.

     Section 15.    Severability.  In the event that any terms or
provisions  of  this Employment Agreement shall  be  held  to  be
invalid  or  unenforceable by a court of competent  jurisdiction,
such invalidity or unenforceability shall not affect the validity
or enforceability of the remaining terms and provisions hereof.

      Section  16.     Assignability.  The rights or  obligations
contained  in  this Employment Agreement shall not  be  assigned,
transferred,  or divided in any manner by Executive  or  Company,
without the prior written consent of the other; provided however,
that  nothing  in this Section 16 shall preclude:  (i)  Executive
from  designating a beneficiary to receive any benefits hereunder
upon  his  death, or the executors, administrator or other  legal
representatives  of  Executive or his estate from  assigning  any
rights  hereunder to the person(s) entitled thereto; or (ii)  the
Company's right to assign this Employment Agreement to a  related
entity  subsequent  to  any  merger, stock  for  stock  exchange,
reorganization,  or  otherwise  as  set  forth  in  Section  10f.
Notwithstanding the foregoing, this Employment Agreement shall be
binding  on  any entity which by purchase of assets,  merger,  or
otherwise, becomes a successor to the business of the Company.

      Section 17.    Director & Officer Liability Insurance.  The
Company shall use its best reasonable efforts to obtain a  policy
of Director & Officer Liability Insurance of a type that is usual
and  customary  for businesses similar to that  of  the  Company;
provided,  however,  that the Company shall not  be  required  to
obtain  such a policy if in its judgment such a policy cannot  be
obtained without the payment of an unreasonable policy premium.

      Section 18.    Headings.  The headings of paragraphs herein
are  included solely for convenience of reference and  shall  not
control the meaning, interpretation, or performance of any of the
provisions of this Employment Agreement.

      Section  19.    Entire Agreement.  This Agreement expresses
the  entire  understanding  of the  Company  and  Executive  with
respect to the subject matter of this Agreement.  Nothing in this
Agreement   shall  alter,  amend,  modify,  delete,  rescind   or
otherwise waive any terms or conditions to which Executive may be
subject.

      IN  WITNESS  WHEREOF, the parties hereto have  caused  this
Employment Agreement to be executed the day and year first  above
written.

                              COMPANY:

                              SMART CHOICE HOLDINGS, INC.



                              By:
                                       Thomas E. Conlan
                              As its:  Secretary/Treasurer


                              EXECUTIVE:



                              ___________________________________
                              Ralph H. Eckler
                              Social Security Number: