QUIZNO'S SIGNS MASTER FRANCHISE AGREEMENT FOR JAPAN


DENVER, Colo. September 29, 1998 - The Quizno's Corporation (Nasdaq: QUIZ) today
announced it has signed a master  franchise  agreement  with KMN U.S.A.,  LLC to
develop  QUIZNO'S(R)  Classic Subs restaurants in Japan. KMN will do business as
Quizno's Japan Corporation based in Tokyo.

The $1.64 million deal gives Quizno's  Japan the exclusive  rights to develop as
many  as 300  restaurants  in  Japan  over  the  next  10  years.  The  Quizno's
Corporation  retains  control  over  the  QUIZNO'S  brand  and  will  collect  a
percentage of all territory and franchise fees sales, as well as a percentage of
royalties  on retail  sales.  QUIZNO'S  expects  to  recognize  revenue,  net of
expenses, over the next one to three years.

"This is a  significant  move for QUIZNO'S into the  international  arena," said
Rick Schaden, President and CEO. "We are happy to have very experienced and able
partners to make this venture".

Nick Nishigane, president of KMN, discovered QUIZNO'S in Costa Mesa, California,
last year and soon began frequenting the restaurant with his Japanese clients to
treat them to a "unique Western fast food".

"They all thought Quizno's was a great-tasting  sub and one they couldn't get in
Japan",  said Nishigane,  who himself  acquired a taste for Western food when he
was president of a Canon U.S.A.,  Inc.  subsidiary and lived in the U.S.  during
the 1970s and early 1980s.  "Sandwiches in Japan  traditionally are small finger
sandwiches,"  he said.  "We're  confident  that the taste and  abundance  of the
QUIZNO'S  Sub will be a winning  combination  among the  Japanese.  In fact,  we
believe we might start a new trend in fast food with QUIZNO'S.

Mr. Kazuyoshi Abe, president of Quizno's Japan, became associated with Nishigane
as a top dealer of Canon  copier  products  in Japan for more than 15 years.  He
also has a food service business which caters to Canon  employees.  In addition,
Quizno's  Japan has  principals  who have  extensive  experience  in  restaurant
construction  and  in  restaurant  operations,  including  McDonald's.  A  pilot
restaurant  is  scheduled  to open in Tokyo in late 1998 or early 1999.  Several
sites have been identified for development in the first half of 1999.

This marks the Denver-based restaurant chain's second international expansion. A
master  franchise  agreement for Canada was awarded in late 1996,  and currently
there  are 26  QUIZNO'S  Classic  Subs open in  British  Columbia  and  Toronto.
QUIZNO'S Canada has sold more than 70 new franchises to date in 1998.

"We are taking a  top-quality  sandwich  into markets  where people
like  subs,"  said  Schaden.  "Internationally,  the  U.S.  is  the
largest market for sub  sandwiches.  Canada is the second  largest,
and Japan is the third."






The Italian-style  deli which serves signature oven baked Classic subs has grown
from 18  restaurants  in Denver in 1991 to the third largest U.S. sub chain with
more than 400 restaurants open in 35 states, Puerto Rico and Canada by summer of
1998.

This  release  contains  forward-looking  statements  (as defined in the Private
Securities  Litigation  Reform  Act of 1995)  that  are  subject  to  risks  and
uncertainties  that could cause actual results to differ  materially  from those
set  forth in the  forward-looking  statements.  Such  risks  and  uncertainties
include the effect of national and regional economic and market conditions,  the
eating  habits of the American and Canadian  public,  cost of labor and employee
benefits,  cost of marketing,  intensity of competition for locations as well as
customers,  perception  of food  safety,  legal claims and the  availability  of
financing for the Company and its franchisees. Such risks are detailed from time
to time in the  Company's  reports  filed with the SEC,  including the report on
Form 10-KSB for the year ended December 31, 1997.

For more information contact:

Sue Hoover, EVP, Marketing
The Quizno's Corporation, (303) 291-0999, ext. 3242