<ARTICLE> 5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
FINANCIAL  STATEMENTS OF AFFINITY  ENTERTAINMENT,  INC. FOR THE SIX MONTHS ENDED
MARCH 31, 1997,  AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   6-MOS                     
<FISCAL-YEAR-END>                              SEP-30-1997
<PERIOD-START>                                 OCT-01-1996
<PERIOD-END>                                   MAR-31-1997
<CASH>                                                   0          
<SECURITIES>                                             0        
<RECEIVABLES>                                          259       
<ALLOWANCES>                                             0        
<INVENTORY>                                              0          
<CURRENT-ASSETS>                                     3,634            
<PP&E>                                               1,705       
<DEPRECIATION>                                       1,154         
<TOTAL-ASSETS>                                       5,820      
<CURRENT-LIABILITIES>                                2,629       
<BONDS>                                                  0      
<PREFERRED-MANDATORY>                                    0          
<PREFERRED>                                            487          
<COMMON>                                                84        
<OTHER-SE>                                           2,112            
<TOTAL-LIABILITY-AND-EQUITY>                         5,820     
<SALES>                                                505       
<TOTAL-REVENUES>                                       505        
<CGS>                                                  144        
<TOTAL-COSTS>                                        2,583         
<OTHER-EXPENSES>                                       (73)         
<LOSS-PROVISION>                                    (1,910)      
<INTEREST-EXPENSE>                                       0         
<INCOME-PRETAX>                                     (1,910)          
<INCOME-TAX>                                             0      
<INCOME-CONTINUING>                                 (1,910)          
<DISCONTINUED>                                           0     
<EXTRAORDINARY>                                          0          
<CHANGES>                                                0          
<NET-INCOME>                                        (1,910)          
<EPS-PRIMARY>                                         (.23)      
<EPS-DILUTED>                                         (.23)