Exhibit 11. 
                      THE BOSTON BEER COMPANY, INC. 
           STATEMENT REGARDING COMPUTATION OF NET EARNINGS PER SHARE
                 (in thousands, except per share data)
                                                                 

                                                  Year ended
                                    ---------------------------------------------
                                    December 28,   December 31,    December 31,     
                                        1996          1995            1994     
                                                              
Weighted average number of                                
  common shares outstanding         19,969,633    16,991,001       16,641,740   
  
Add:Common equivalent shares
    representing shares 
    issuable upon conversion
    of stock options                           
    (using the treasury
    stock method)                      382,363       685,511          563,571   
     
Add:Common equivalent shares per                                        
    SAB Topic 1B                             -       272,884          965,467   
                                    -----------   ----------       ----------
Weighted average number of common                            
  and common equivalent shares      20,351,996    17,949,396       18,170,778   
                                    ===========   ==========       ==========  
                                    
Net income                            $8,385        $5,896 <F1>      $5,320 <F1>
                                    ===========   ==========       ==========

Primary and fully diluted                                 
 earnings per share                    $0.41        $0.33  <F1>        $0.29 <F1>
                                    ===========   ==========       ==========

<FN>                                                                 
<F1>  Pro forma, see Note B on the accompanying Notes to Conolidated Financial Statements.
</FN>

                                                                 
                                                                 
  (1)                                                            
  Pro
forma
, see
 Note
 B on
  the
accom
panyi
   ng
Notes
   to
  the
Conso
lidat
   ed
Finan
 cial
State
ments
    .