SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

           PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                     EXCHANGE ACT OF 1934 (AMENDMENT NO. __)

Filed by the Registrant                       [X]
Filed by a party other than the Registrant    [ ]

Check the appropriate box:
[ ]  Preliminary Proxy Statement              [ ]  Confidential, for Use of the
[X]  Definitive Proxy Statement                    Commission Only (as permitted
[ ]  Definitive Additional Materials               by Rule 14a-6(e)(2))
[ ]  Soliciting Material Pursuant to
     Rule 14a-11(c) or Rule 14a-12

                               REGAN HOLDING CORP.
           ----------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

           ----------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):

[X]     No fee required.
[ ]     Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

(1)     Title of each class of securities to which transactions applies:

(2)     Aggregate number of securities to which transactions applies:

(3)     Per unit  price  or  other  underlying  value  of  transaction  computed
        pursuant  to  Exchange  Act Rule 0-11 (set forth the amount on which the
        filing fee is calculated and state how it was determined):

(4)     Proposed maximum aggregate value of transaction:

(5)     Total fee paid:

        [ ]      Fee paid previously with preliminary materials.

        [ ]      Check  box if any  part of the fee is  offset  as  provided  by
                 Exchange Act Rule  0-11(a)(2) and identify the filing for which
                 the offsetting fee was paid  previously.  Identify the previous
                 filing  by  registration  statement  number,  or  the  Form  or
                 Schedule and the date of its filing.

(1)     Amount previously paid:

(2)     Form, Schedule or Registration Statement No.:

(3)     Filing party:

(4)     Date filed:



                              REGAN HOLDING CORP.

                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            To be Held May 24, 2002


     NOTICE  IS  HEREBY  GIVEN  THAT the Annual Meeting of Shareholders of Regan
Holding  Corp.,  a  California  corporation (the "Company"), will be held at the
Petaluma  Lodge,  B.P.O.  Elks,  2105 S. McDowell Blvd., Petaluma, California on
Friday,  May  24,  2002 at 8:30 a.m., or at any adjournment thereof (the "Annual
Meeting").  At  the  Annual  Meeting, the shareholders will be asked to consider
and act upon following matters:

        1.  To  elect five (5) Directors to hold office until the Annual Meeting
     of  Shareholders  in  2003  and until their successors shall be elected and
     shall qualify.

        2.  To  consider  and  act  upon a proposal to ratify the appointment of
     PricewaterhouseCoopers   LLP   as   independent  auditors  to  examine  the
     financial  statements  and books and records of Regan Holding Corp. for the
     year 2002.

        3.  To  consider  and  act  upon such other business that properly comes
     before the meeting or any adjournment or adjournments of the meeting.

     Only  shareholders  of record at the close of business on April 1, 2002 are
entitled to notice of and to vote at the Annual Meeting.

     It  is  very  important  that  your shares are represented and voted at the
meeting.  Your  shares may be voted by returning the enclosed proxy card. If you
attend  the meeting, you may vote in person even if you have previously mailed a
proxy  card.  We  would  appreciate  your  informing us on the proxy card if you
expect  to  attend  the  meeting  so  that  we  can provide adequate seating for
attendees.

     The  continuing  interest  of  our  shareholders  in  the business of Regan
Holding  Corp. is appreciated and we hope many of you will be able to attend the
Annual Meeting.



                                        By Order of the Board of Directors



                                        R. Preston Pitts
                                        Secretary


Dated: April 2, 2002
Petaluma, California


- --------------------------------------------------------------------------------
It is important that your shares be represented at the Annual Meeting regardless
of the number of shares  you hold.  Whether or not you plan to attend the Annual
Meeting,  please complete and return your proxy in the enclosed envelope as soon
as possible.
- --------------------------------------------------------------------------------




                              REGAN HOLDING CORP.
                                PROXY STATEMENT


                        ANNUAL MEETING OF SHAREHOLDERS
                            To be held May 24, 2002

     The  Annual  Meeting  of  Shareholders of Regan Holding Corp., a California
corporation  (the  "Company")  will  be held at the Petaluma Lodge, B.P.O. Elks,
2105  S.  McDowell  Blvd.,  Petaluma, California on Friday, May 24, 2002 at 8:30
a.m.,  or at any adjournment thereof (the "Annual Meeting") for the purposes set
forth  in  the accompanying Notice of Annual Meeting of Shareholders. This Proxy
Statement  is  furnished  in  connection with the solicitation by the Company of
proxies  to be used at the Annual Meeting or at any and all adjournments of such
meeting.  The  enclosed  Proxy  is  solicited  by  the Board of Directors of the
Company.  By  executing  and  returning  the  enclosed Proxy or by following the
enclosed  voting  instructions,  you authorize the persons named in the Proxy to
represent  you  and  vote  your shares on the matters described in the Notice of
Annual  Meeting  of Shareholders. The mailing address of the Company's principal
executive offices is 2090 Marina Avenue, Petaluma, California 94954.

     Commencing  approximately April 19, 2002, the Company is mailing its Annual
Report  on  Form  10-K  for  the year ended December 31, 2001 together with this
Proxy  Statement  and  the  enclosed  Proxy  to  Shareholders. If you attend the
meeting,  you  may  vote  in  person. If you are not present, your shares can be
voted  only  if  you  have  completed  a  properly  executed  proxy. If you have
completed  a  properly executed proxy, your shares will be voted as you specify.
If  no  specification  is  made, the shares will be voted in accordance with the
recommendations  of  the  Board  of  Directors. You may revoke the authorization
given  in  your  proxy  at  any  time  before the shares are voted at the Annual
Meeting.

     Voting Rights

     The  record  date for determination of the shareholders entitled to vote at
the  Annual  Meeting is the close of business on April 1, 2002. As of the record
date,  the  Company  had outstanding 24,706,030 shares of Common Stock-Series A,
no  par  value (the "Series A Stock"), and 568,816 shares of Common Stock-Series
B,  no par value (the "Series B Stock"). As of the date of this Proxy Statement,
the  Company  is  not  in arrears in dividends. The shares of Series A Stock and
Series  B  Stock  are  collectively referred to herein as "Common Stock" and the
holders of shares of Common Stock vote together as a single class.

     The  shares  of  Common Stock are the only outstanding voting securities of
the  Company.  A  holder  of  Common Stock is entitled to cast one vote for each
share  held  of  record  by  such holder on the record date on all matters to be
considered  at  the  Annual  Meeting.  As  explained  under Item 1 of this Proxy
Statement,  cumulative  voting will be permitted with respect to the election of
Directors.

     The  person  appointed  by  us to act as election inspector for the meeting
will  count  votes cast by proxy or in person at the Annual Meeting. The holders
of  a  majority of the votes entitled to be cast, present either in person or by
proxy,  shall constitute a quorum for purposes of the Annual Meeting. Shares for
which  a  holder  has  elected to abstain on a matter and broker non-vote shares
will  count  for  purposes  of determining the presence of a quorum. For actions
requiring  approval  based on a percentage of votes cast, abstentions and broker
non-votes  will  not  affect  the  outcome  of  the  vote. For actions requiring
approval  based  on  the  number  of  shares outstanding, abstentious and broker
non-votes will have the same effect as a negative vote.

     The  proxy  solicitor,  the  election  inspector  and the tabulators of all
proxies,   ballots   and  voting  tabulations  that  identify  shareholders  are
independent and are not employees of the Company.


                                       1



                                    ITEM 1
                             ELECTION OF DIRECTORS

     The  Board  of Directors has fixed the number of Directors to be elected at
five  (5)  and  has nominated the persons identified below to serve as Directors
until  the  next  Annual Meeting of Shareholders and their respective successors
shall  be  elected  and  shall  qualify.  Each  of  the nominees listed below is
currently a Director of the Company.


Name                                             Principal Occupation                           Director Since
- ------------------------ -------------------------------------------------------------------   ---------------
                                                                                              
Lynda L. Regan           Ms. Regan, 53 years old, has served as Chairman and Chief Ex-              1990
                         ecutive Officer of the Company since 1992. She was Senior Vice
                         President and Treasurer from 1990 to 1992.
R. Preston Pitts         Mr. Pitts, 50 years old, served as Chief Financial Officer of the          1995
                         Company from 1994 to 1997, as President and Secretary of the
                         Company since 1997, and as President, Secretary and Chief Op-
                         erating Officer of the Company since 1998. Prior to joining the
                         Company, he owned Pitts Company, a CPA firm specializing in
                         services for insurance companies, served as financial officer for
                         United Family Life Insurance Company and American Security
                         Insurance Group, both Fortis-owned companies, and was Audit
                         Manager for Ernst & Young.
Ute Scott-Smith          Ms. Scott-Smith, 42 years old, served as Senior Vice-President of          1997
                         the Company from 1990 to April of 1997.
Dr. Donald Ratajczak     Dr. Ratajczak, 59 years old, is the Chief Executive Officer and            2000
                         Chairman of the Board of Brainworks Ventures, Inc. He is also
                         a board member of Crown Craft since July 2001. For twenty-
                         seven years, Dr. Ratajczak has been Director of the Economic
                         Forecasting Center in the J. Mack Robinson College of Busi-
                         ness, having retired from Georgia State University at the end of
                         June 2000. Prior to founding the Center in 1973, Dr. Ratajczak
                         was Director of Research for the UCLA Business Forecasting
                         Project. Dr. Ratajczak also serves as a Director of Ruby Tues-
                         day, Inc. and TBC Corporation and as a Trustee of CIM High
                         Yield Fund. He is a member of the American Economic Asso-
                         ciation and the Economic History Association.
J. Daniel Speight, Jr.   Mr. Speight, 45 years old, is the President and Director of Flag           2000
                         Financial Corporation, a bank holding company and Chairman
                         of FLAG Bank, a wholly owned subsidiary of FLAG Financial.
                         Mr. Speight served as Chief Executive Officer and a Director of
                         Middle Georgia Bankshares, Inc. from 1989 until its merger with
                         Flag Financial in March 1998 and has served in various positions
                         as President, Chief Executive Officer and a Director of Citizens
                         Bank and the resultant FLAG organization since 1984. Mr.
                         Speight previously served as Chairman of The Bankers Bank
                         and is currently a member of the State Bar of Georgia. He is
                         past Chairman of the Georgia Bankers Association Community
                         Banking Committee, past President of the Community Bankers
                         Association of Georgia, and past Director of the Independent
                         Bankers Association of America.


              The Board of Directors recommends that shareholders vote "FOR" all the nominees.


                                       2


     Although  it  is  not contemplated that any of the nominees will decline or
be  unable  to  serve,  the  Proxies will be voted by the Proxy holders at their
discretion  for  another  person  if  such  a  contingency  should arise. Unless
otherwise  directed  in  the  accompanying  Proxy,  or  as  specified above, the
Proxies  will  be  voted  "FOR"  the  election of the nominees named above. Each
nominee  has  indicated  approval  of  his  or  her  nomination  and  his or her
willingness to serve if elected.

     The  Company's Bylaws provide that each shareholder is entitled to cumulate
such  shareholder's  votes  and  give one nominee a number of votes equal to the
number  of  directors  to  be elected multiplied by the number of votes to which
such   shareholder's   shares   are   normally   entitled,   or  distribute  the
shareholder's  votes  on  the  same  principle  among  as  many  nominees as the
shareholder  considers  appropriate.  This  cumulative  voting  right may not be
exercised  unless  the nominee's name has been placed in nomination prior to the
voting  and  one  or  more shareholders has given notice at the meeting prior to
the  voting of the shareholder's intent to cumulate such shareholder's vote. The
Proxy  holders  may  exercise  this cumulative voting right at their discretion.
The  candidates  receiving the highest number of votes of the shares entitled to
be  voted  for  them  up to the number of directors to be elected by such shares
are elected.

     Under  an  insurance  brokerage agreement among the Company, Lynda L. Regan
and  Moody  Insurance  Group  ("MIG"), Ms. Regan has agreed that, so long as the
brokerage  agreement remains in effect, she will vote her shares in favor of the
election  of  Robert  Moody,  Jr.,  MIG's  president  and sole shareholder, as a
Director  of  the  Company should he wish to be elected. However, at the present
time,  MIG  engages  in  business  activities  that  compete  with  the Company.
Therefore,  in  order  to  avoid  any  issue  as to the propriety of Mr. Moody's
serving  on the Company's Board, Mr. Moody has agreed to relinquish his right to
serve  on the Board for a period of one year in return for nominal consideration
from  the Company. The termination of the brokerage agreement with MIG would not
have a material effect on the financial condition of the Company.


Executive Officers

     In addition to the Directors who serve as executive officers of the Company
and who are identified above, the following  individuals also serve as executive
officers of the Company:

     H. Lynn Stafford,  45 years old,  served as Vice President of Operations of
Legacy Marketing Group, a subsidiary of the Company, from July 1995 to June 1997
and served as Chief  Information  Officer of the Company since March 1999. Prior
to July 1995,  he served as Chief  Operations  Officer for Lincoln  Liberty Life
Insurance Company and First Delaware Life Insurance Company.

     G. Steven Taylor,  43 years old, has served as Chief  Financial  Officer of
the Company since July 2000. From 1998 to 2000, Mr. Taylor was Vice President of
Finance for First Colony Life,  a division of GE  Financial  Assurance.  Also he
served as Chief Financial  Officer of Professional  Benefits  Insurance  Company
from 1995 to 1997.

     William J. Hrabik, 46 years old, served as Chief Information Officer of the
Company since June 2000.  From 1996 to 2000,  Mr.  Hrabik was Vice  President of
Operations of ARM Financial  Group.  ARM Financial Group filed for bankruptcy in
June 2000. From 1988 to 1995, Mr. Hrabik served as Vice President at Fortis.


Family Relationships

     Lynda L. Regan,  Chairman and Chief  Executive  Officer of the Company,  is
married to R. Preston Pitts, President,  Chief Operating Officer and Director of
the Company.


                                       3



Security Ownership of Certain Beneficial Owners and Management

     The  following  table  shows  the  amount  of the Company's Series A Common
Stock  beneficially  owned  by the Company's directors and executive officers as
of  March  18,  2002.  No Director or executive officer owns any Series B Common
Stock.


Name                                          Position                     Total             Percent
- ---------------------------------   ----------------------------   ---------------------   ----------
                                                                                     
Lynda L. Regan ..................   Director, Chairman & Chief
                                    Executive Officer                    11,711,754(1)        47.4%
R. Preston Pitts ................   Director, President & Chief
                                    Operating Officer                     1,211,475(2)         4.9%
Ute Scott-Smith .................   Director                                425,072(3)         1.7%
J. Daniel Speight, Jr. ..........   Director                                  5,000(4)           *
Donald Ratajczak ................   Director                                  5,000(4)           *
H. Lynn Stafford ................   Chief Information Officer               285,000(5)         1.2%
William J. Hrabik ...............   Chief Operations Officer                 30,000(6)           *
G. Steven Taylor ................   Chief Financial Officer                  30,000(6)           *
All executive officers and
 directors as a group                                                    13,703,301           55.4%


- ------------

(1)  Includes  402,380  shares  issuable  pursuant  to  stock  options  that are
     exercisable within 60 days.
(2)  Includes  455,000  shares  issuable  pursuant  to  stock  options  that are
     exercisable within 60 days.
(3)  Includes  23,333  shares  issuable  pursuant  to  stock  options  that  are
     exercisable within 60 days.
(4)  Includes  5,000  shares  issuable   pursuant  to  stock  options  that  are
     exercisable within 60 days.
(5)  Includes  285,000  shares  issuable  pursuant  to  stock  options  that are
     exercisable within 60 days.
(6)  Includes  30,000  shares  issuable  pursuant  to  stock  options  that  are
     exercisable within 60 days.
 *   Indicates that the percentage of the outstanding shares  beneficially owned
     is less than one percent (1%).


Section 16(a) Beneficial Reporting Compliance

     Section  16(a) of the Securities Exchange Act of 1934, as amended, requires
the  Company's  Officers  and Directors and persons who own more than 10% of the
Company's  common  stock  to  file reports of ownership and changes in ownership
with  the  Securities  and  Exchange  Commission.  The  rules  of the Securities
Exchange  Commission require reporting persons to supply the Company with copies
of these reports.

     Based  solely  on  its  review  of the copies of such reports received from
reporting  persons,  the  Company  believes that with respect to the fiscal year
ended  December  31,  2001,  all  reporting  persons  timely  filed the required
reports.


Certain Shareholders

     The  Company  knows  of  no person who is the beneficial owner of more than
five  percent  of any class of the Company's outstanding Common Stock other than
Lynda  L.  Regan,  Chairman  and  Chief  Executive Officer of the Company, whose
ownership is listed above.


Audit Committee

     The  Company  has  a  standing  Audit  Committee  and has adopted a written
charter  for  the  Audit  Committee.  The Audit Committee oversees the financial
reporting  process, the system of internal controls, the audit processor and the
process for monitoring compliance with laws and regulations. The


                                       4



company's  independent  auditors  are responsible for performing an audit of the
Company's   consolidated   financial  statements  in  accordance  with  auditing
standards  generally  accepted in the United States. The following functions are
the key responsibilities of the Audit Committee:

     o    Selecting,   evaluating   and,   where   appropriate,   replacing  the
          independent auditors;

     o    Reviewing the terms of engagement of the independent auditors;

     o    Reviewing the Company's  procedures with respect to appropriateness of
          significant    financial   policies   and   accounting   systems   and
          effectiveness of the Company's internal controls;

     o    Reviewing  information from the independent auditors pertaining to the
          independent auditors' independence;

     o    Reviewing the audited financial  statements in the Annual Report filed
          on Form 10-K with  management,  including a discussion of the quality,
          not  just  the  acceptability,   of  the  accounting  principles,  the
          reasonableness of significant adjustments,  if any, and the clarity of
          disclosures in the financial statements;

     o    Reviewing with the Company's  independent auditors who are responsible
          for expressing an opinion on the conformity of those audited financial
          statements  with  generally  accepted  accounting  principles,   their
          judgment  as to  the  quality,  not  just  the  acceptability,  of the
          Company's accounting principles; and

     o    Reviewing and assessing the adequacy of the Audit Committee's  Charter
          annually and recommending revisions to the Board.


Directors' Compensation

     The  compensation  for  Directors  of  the  Company who are not officers or
employees  of the Company currently consists of a $10,000 annual retainer plus a
$1,500  attendance  fee  for  each  Board  or  committee meeting attended. Also,
outside  Directors  of  the  Company  are  eligible  to  receive  stock options.
Currently,  Donald Ratajczak, Ute Scott-Smith and J. Daniel Speight, Jr. are the
only  outside  Directors  of  the  Company.  The  other  Directors are otherwise
employed  by  the  Company  and  are not compensated for serving as Directors or
attending Board of Directors' or committee meetings.


                                       5



Executive Compensation

     The  following  Summary  Compensation  Table sets forth the compensation of
the  Company's Chief Executive Officer and five most highly compensated officers
(the  "named  executive officers") for services in all capacities to the Company
and its subsidiaries during 2001, 2000, and 1999:

                          Summary Compensation Table
                              Annual Compensation


                                                                                                             All Other
Name and Position                         Year               Salary          Bonus(1)         Other         Compensation
- ---------------------------------   ---------------   -------------------   ----------   ---------------   -------------
                                                                                              
Lynda L. Regan ..................         2001           $  613,872 (8)      $179,999      $   3,150(2)            --
 Chief Executive Officer                                                                   $  18,811(4)
                                                                                           $  14,126(3)
                                          2000           $  590,847          $118,169      $   4,741(2)            --
                                                                                           $  13,788(4)
                                                                                           $  16,825(3)
                                          1999           $  548,462          $192,562      $   5,000(2)            --
                                                                                           $  21,750(4)
                                                                                           $  16,825(3)
R. Preston Pitts ................         2001           $  460,414 (8)      $157,503      $   3,150(2)            --
 President and Chief                                                                       $  15,343(4)
 Operating Officer                        2000           $  445,793          $156,028      $   4,639(2)            --
                                                                                           $  10,327(4)
                                          1999           $  425,883          $157,562      $   2,105(2)            --
                                                                                           $  16,540(4)
H. Lynn Stafford ................         2001           $  208,952 (8)      $ 66,625      $   5,100(2)            --
 Chief Information Officer                                                                 $   3,053(4)
                                          2000           $  202,575          $ 62,798      $   5,100(2)            --
                                                                                           $   2,935(4)
                                          1999           $  190,521          $ 65,274      $   5,000(2)            --
                                                                                           $   2,730(4)
G. Steven Taylor ................         2001           $  197,019 (9)      $ 78,808      $   5,100(2)            --
 Chief Financial Officer                  2000(5)        $   74,712          $ 37,356      $     --                --
William J. Hrabik ...............         2001           $  189,615 (9)      $ 90,067      $   4,960(2)            --
 Chief Operations Officer                                                                  $   2,173(4)
                                          2000(6)        $  100,384          $ 48,154      $   1,454(2)            --
Gregory C Egger .................         2001(7)        $  145,984          $    --       $   5,250(2)       $116,550
 Officer of Strategic Development         2000           $  233,010          $ 62,331      $   5,100(2)            --
                                                                                           $   5,018(4)
                                          1999           $  243,309          $104,154      $   5,000(2)            --
                                                                                           $   4,572(4)


- ------------
(1) Includes bonuses in the year in which they were earned.
(2) The  Company matches contributions made to its 401(k) Plan at a rate of $.50
    for every $1.00 deferred, up to 6% of total annual compensation.
(3) The  Company  pays interest on debt related to a split dollar life insurance
    policy under which Ms. Regan is the beneficiary.
(4) The   Company  matches  contributions  made  by  certain  employees  to  the
    Company's  non-qualified  deferred  compensation plan at a rate of $0.50 for
    every  $1.00  deferred,  up  to 6% of total annual compensation less amounts
    matched under the Company's 401(k) Plan.
(5) Mr. Taylor's employment commenced July 31, 2000.
(6) Mr. Hrabik's employment commenced June 5, 2000.
(7) Mr.  Egger's  last  day  of  employment  with  the Company was July 2, 2001.
    Amounts   included   in   All   Other  Compensation  represent  payments  in
    connection with his termination.
(8) Includes full year impact of a pay raise effective April 1, 2000.
(9) Includes full year impact of a pay raise effective July 31, 2000.


                                       6



             Aggregated Options/SAR Exercises in Last Fiscal Year
                    And Fiscal Year-end Options/SAR Values

     The  following table sets forth certain information concerning the exercise
of  options  by  each of the named executive officers during fiscal 2001 and the
number  and  value  of  unexercised  options held by each of the named executive
officers as of December 31, 2001.


                                                                  Number of Securities
                                Shares                           Underlying Unexercised        Value of Unexercised
                               Acquired                             Options/SARs at          in-the-money Options/SARs
                                  on              Value           Fiscal Year End (#)         at Fiscal Year End ($)
Name                         Exercise (#)     Realized ($)     Exercisable/Unexercisable     Exercisable/Unexercisable
- --------------------------- --------------   --------------   ---------------------------   --------------------------
                                                                                     
Lynda L. Regan ............       --               --               241,815/483,185              $ 95,911/$ 89,144
R. Preston Pitts ..........       --               --               290,000/535,000              $162,900/$179,350
H. Lynn Stafford ..........       --               --               195,000/255,000              $138,250/$121,750
G. Steven Taylor ..........       --               --                30,000/120,000              $  4,500/$ 18,000
William J. Hrabik .........       --               --                30,000/120,000              $  4,500/$ 18,000
Gregory C Egger ...........       --               --                   -- / --                  $    -- / --


Certain Relationships and Related Transactions

     Pursuant  to a Shareholder's Agreement with Lynda L. Regan, Chief Executive
Officer  of the Company and Chairman of the Company's Board of Directors, in the
event  of  the death of Ms. Regan, the Company shall repurchase from Ms. Regan's
estate  all  of  the  shares  of  the  Company's  common  stock that were owned,
directly  or indirectly, by Ms. Regan at the time of her death, including shares
that  were  transferred  to  trusts  in  which  Ms. Regan maintains an ownership
interest.  The  purchase  price to be paid by the Company shall be equal to 125%
of  the  fair  market  value  of  the shares. The Company has purchased two life
insurance  policies  with  a combined face amount of $29 million for the purpose
of funding this obligation in the event of Ms. Regan's death.


Report on Executive Compensation

     The  Board  of  Directors  develops and administers the Company's executive
compensation  policies  and  programs. These policies and programs are generally
intended  to:  (i)  relate  the  compensation of the Company's executives to the
success  of  the  Company  and  to  the  creation of shareholder value; and (ii)
attract,  motivate  and  retain  highly  qualified executives. In establishing a
level  of  compensation, the Board considers a number of factors, including; (i)
the  financial  condition  and performance of the Company; (ii) the compensation
levels  of  executives  in  comparable  positions  of companies in industries in
which  the Company competes for executives, primarily the financial services and
insurance  industries;  and  (iii)  the  abilities  of  the executives and their
contributions to the Company's strategic goals and performance.

     Each   year,  the  Board  of  Directors  reviews  the  Company's  executive
compensation  policies  and  programs  to  ensure that executive compensation is
linked  to  the  creation of shareholder value and to assess the competitiveness
of the compensation programs.

     Compensation   for  executives  during  2001  consisted  of  base  pay  and
incentive  bonuses.  Base  pay for executives is determined based on the factors
set  forth  above.  It  is  generally the Board of Directors' policy to position
executive  salaries  in the top 51% to 75% of compensation levels for comparable
positions  in  the  market,  although individual salaries may be higher or lower
based on the considerations discussed above.

     In  2001,  the Board of Directors approved the following two bonus policies
(i)  the  Executive  Officer Personal Performance Bonus policy (the "Performance
Bonus"),  and  (ii)  the  Executive  Officer  Net  Income Bonus policy (the "Net
Income  Bonus").  These  bonus  policies  provide compensation for the following
executive  officer positions: Chief Executive Officer, President/Chief Operating
Officer,  Chief  Financial  Officer,  Officer  of  Strategic  Development, Chief
Information  Officer  and Chief Operations Officer (collectively, the "Executive
Officers").

     The  Performance  Bonus  will  be  calculated  as  follows:  Each Executive
Officer  is entitled to an annual Personal Performance bonus that is to be based
on  a  percentage  of  annual salary (the "Bonus Percentage"). The maximum Bonus
Percentage will be established by the CEO, President and the Board of


                                       7



Directors  no later than the first quarter of the year in which the bonus can be
earned  (the  "Bonus  Year").  Payment  of  the maximum Bonus Percentage will be
contingent  upon  achievement  of  personal  performance  goals during the Bonus
Year.  Each  respective  Executive  Officer and his or her superior officer will
agree  upon  personal  performance goals no later than the first quarter of each
Bonus  Year.  Calculation  of  the personal performance bonus to be paid will be
based  on  the percentage of personal performance goals achieved. Payment of the
Personal  Performance  Bonus  will  be made during the first quarter of the year
following the Bonus Year.

     In  addition  to the Performance Bonus, Executive Officers can earn the Net
Income  Bonus.  Each  Executive Officer's Net Income Bonus will be calculated as
follows:  A  percentage  of Regan Holding Corp. consolidated net income (defined
below)  during  the  Bonus Year will be allocated to each Executive Officer. The
percentage  to be allocated to each Executive Officer will be established by the
Chief  Executive Officer, the President and the Board of Directors. For purposes
of  this  calculation,  Net  Income  is  defined as consolidated net income from
operations,   prepared   in  accordance  with  accounting  principles  generally
accepted  in  the United States, excluding all Executive Officer bonuses and net
of applicable income taxes.



                                        Respectfully submitted,


                                        Lynda L. Regan
                                        R. Preston Pitts
                                        Donald Ratajczak
                                        Ute Scott-Smith
                                        J. Daniel Speight, Jr.


                                       8



Performance Data

     The  Company's  Common  Stock became subject to the Securities Exchange Act
of  1934  in November 1991 as a result of the issuance of shares of Common Stock
in  connection  with the acquisition of LifeSurance Corporation. There has never
been  an  active  public  trading market for the Common Stock. Prior to December
31,  1992,  Regan  Holding  Corp. issued 5,935,094 shares of Series A Redeemable
Common  Stock  at  prices  ranging from $1.00 to $2.25 per share. This stock was
issued  in  accordance  with the terms of the 701 Asset Accumulator Program (the
"701  Plan")  between  the  Company,  its  independent  insurance  producers and
employees,  and  the  Confidential Private Placement Memorandum and Subscription
Agreement  (the  "Subscription  Agreement")  between  the  Company  and  certain
accredited  investors.  Under  the  terms  of  the 701 Plan and the Subscription
Agreement,  the  Series  A Redeemable Common Stock may be redeemed at the option
of  the holder after being held for two consecutive years, at a redemption price
based  upon  current market value, subject to the Company's ability to make such
purchases  under applicable corporate law. In connection with the merger in 1991
between  the  Company  and  LifeSurance  Corporation, 615,242 shares of Series B
Redeemable  Common  Stock  were authorized and issued in exchange for all of the
outstanding  stock  of  LifeSurance Corporation. Under the merger agreement, the
Series  B Redeemable Common Stock may be redeemed by the holder in quantities of
up  to  10%  per  year,  at  a redemption price based upon current market value,
provided that the redemption is in accordance with applicable corporate law.

     In  1996,  the Company began repurchasing shares of its Series A and Series
B  Redeemable  Common  Stock  (collectively  referred  to  as "Redeemable Common
Stock")  and  began voluntarily repurchasing shares of its Common Stock that are
not  redeemable at the option of the holder ("Non-Redeemable Common Stock"). The
repurchase  prices  of  the Redeemable and Non-Redeemable shares of Common Stock
are  based  on  an independent appraisal of the fair market value of the shares.
The  fair  market  value  of  the Non-Redeemable Common Stock is typically lower
than  that of the Redeemable Common Stock. This difference in fair market values
reflects  the  fact  that  the  Company  is  not  obligated  to  repurchase  the
Non-Redeemable   Common   Stock.   The   prices  paid  for  the  Redeemable  and
Non-Redeemable  Common  Stock  since  December  31,  1996  are  set forth in the
following table:


                                      Price Per Share
                              --------------------------------
                                Redeemable      Non-Redeemable
Appraisal Date                 Common Stock      Common Stock
- ---------------------------   --------------   ---------------
December 31, 1996 .........       $ 0.78           $ 0.70
June 30, 1997 .............       $ 0.84           $ 0.84
December 31, 1997 .........       $ 0.96           $ 0.73
June 30, 1998 .............       $ 1.35           $ 1.03
December 31, 1998 .........       $ 1.66           $ 1.27
June 30, 1999 .............       $ 1.81           $ 1.39
December 31, 1999 .........       $ 1.99           $ 1.53
June 30, 2000 .............       $ 2.00           $ 1.53
December 31, 2000 .........       $ 2.10           $ 1.61
June 30, 2001 .............       $ 2.16           $ 1.65
December 31, 2001 .........       $ 2.19           $ 1.68

Compensation Committee Interlocks and Insider Participation

     As  noted  above,  the  Company does not have a compensation committee. The
compensation  of  executive  officers  is  determined by the Board of Directors.
Lynda  L. Regan, who is Chief Executive Officer of the Company, is also Chairman
of  the  Board  of  Directors  and  R. Preston Pitts, who is President and Chief
Operating  Officer,  is  also  a Director. None of the executive officers of the
Company  serve  as  a  director  or  member  of the compensation committee of an
entity, any of whose executive officers serves as a Director of the Company.


                                       9



Audit Committee Report

     During  2001,  at each of its meetings, the Audit Committee met with senior
members  of  management  and  the  Company's  independent  auditors.  Management
reviewed  the  audited  financial  statements  in the Annual Report on Form 10-K
with  the Audit Committee. The Audit Committee discussed with management and the
independent  auditors the quality, not just the acceptability, of the accounting
principles,  the  reasonableness  of  significant  judgments, and the clarity of
disclosures in the financial statements.

     The  Audit  Committee  also  discussed  with  its  independent auditors the
matters  required  to  be  discussed  by  Statement Of Auditing Standards No. 61
(Communications  with  Audit  Committees,  as amended). The Audit Committee also
received  from  its  independent  auditors  the  written disclosures required by
Independence  Board  Standard  No.  1 and discussed with them their independence
from  management  and the Company, and considered the compatibility of non-audit
services with the auditors' independence.

     In  performing  these  functions,  the Audit Committee acts in an oversight
capacity,  relying on the work and assurances of the Company's management, which
has  the  primary  responsibility  for  the  financial  statements,  and  or the
independent  auditors, who in their report, express an opinion on the conformity
of  the  Company's  annual financial statements to generally accepted accounting
principles.

     In  reliance  on  these  reviews  and  discussions, the Audit Committee has
recommended  to  the  Board of Directors that the audited consolidated financial
statements  be included in the Company's Annual Report on Form 10-K for the year
ended  December 31, 2001 for filing with the Securities and Exchange Commission.


   Respectfully submitted by the Audit Committee,



                                        Ute Scott-Smith, Chairperson
                                        Dr. Donald Ratajczak
                                        J. Daniel Speight, Jr.


Audit Fees

     The  aggregate  audit-related fees, including expense reimbursement, billed
or  expected  to  be  billed  by  PricewaterhouseCoopers  LLP  for  professional
services  rendered  for the audit of the Company's annual consolidated financial
statements,  evaluation of the consolidated financial statements included in the
Company's  quarterly  report on Form 10-Q, and audit of the financial statements
of  Legacy  Financial  Services, Inc., a wholly-owned subsidiary of the Company,
for the year ended December 31, 2001 were $161,798.


Fees for Financial Information Systems Design and Implementation

     None.


All Other Fees

     PricewaterhouseCoopers  LLP  also  billed the Company $98,452 for non-audit
professional  services  performed during the fiscal year ended December 31, 2001
related   primarily   to  review  of  registration  statements  filed  with  the
Securities and Exchange Commission.


                                       10



                                    ITEM 2
         RATIFICATION OF APPOINTMENT OF PRINCIPAL INDEPENDENT AUDITORS

     The  Board  of  Directors  recommends  that  the  shareholders  vote  "FOR"
ratification  of  the  appointment  of  PricewaterhouseCoopers  LLP as principal
independent  auditors  for the year ended December 31, 2002, and your proxy will
be so voted unless you specify otherwise.

     The   Board  of  Directors  has  appointed  PricewaterhouseCoopers  LLP  as
principal  independent  auditors for the Company for the year ended December 31,
2002.

     Representatives  of  PricewaterhouseCoopers  LLP are expected to be present
at  the  Annual  Meeting  and  will  be  available  to  respond  to  appropriate
questions.  Those  representatives will have the opportunity to make a statement
if they desire to do so.

     The  approval  of  this  appointment  requires  the affirmative vote of the
holders of a majority of the outstanding shares of Common Stock.


                                    ITEM 3
                                 OTHER MATTERS

     As  of the date of this Proxy Statement, the Board of Directors knows of no
matters  which  will  be presented for consideration at the Annual Meeting other
than  the  proposals  set  forth  in  this proxy statement. If any other matters
properly  come  before the Annual Meeting, it is intended that the persons named
in  the  proxy  will  act  in  respect  thereof  in  accordance  with their best
judgment.


                             SHAREHOLDER PROPOSALS

     Any  shareholder  who  intends  to  present  a  proposal at the 2003 Annual
Meeting  of  Shareholders  for  inclusion  in  the Company's Proxy Statement and
Proxy  form relating to such meeting must submit such proposal in writing to the
Secretary  of Regan Holding Corp. (2090 Marina Avenue, Petaluma, CA 94954). Such
proposals must be received by the Company no later than November 22, 2002.


                            SOLICITATION OF PROXIES

     The  cost  of  soliciting proxies in the accompanying form has been or will
be  paid  by  the Company. In addition to solicitation by mail, arrangements may
be  made with brokerage houses and other custodians, nominees and fiduciaries to
send  proxy material to their principals, and the Company may reimburse them for
their  expenses  in  doing  so.  To  the  extent  necessary  in  order to assure
sufficient  representation,  officers  and  regular employees of the Company may
engage   (without  additional  compensation)  in  the  solicitation  of  proxies
personally, by telephone, electronic mail or facsimile.


                          ANNUAL REPORT AND FORM 10-K

     Without  charge,  beneficial  owners  of  our Common Stock as of the record
date  of  April  1,  2002  may  obtain copies of our Annual Report on Form 10-K,
including  financial  statements  and financial statement schedules, required to
be  filed  with  the  SEC  for 2001 by submitting a written request to G. Steven
Taylor,  Chief  Financial  Officer,  at 2090 Marina Avenue, Petaluma, California
94954.


                                       11




                                                                        
            Regan Holding Corp.                                            000000  0000000000  0  0000

                                                                           000000000.000 ext
                                                                           000000000.000 ext
                                                                           000000000.000 ext
                                                                           000000000.000 ext
                                                                           000000000.000 ext
                                                                           000000000.000 ext
            MR A SAMPLE                                                    000000000.000 ext
            DESIGNATION (IF ANY)
            ADD 1
            ADD 2
            ADD 3                                                          Holder Account Number
            ADD 4
            ADD 5
            ADD 6                                                          C 1234567890     J N T




Use a black pen. Print in                                                        Mark this box with an X if you have made changes to
CAPITAL letters inside the grey     A B C    1 2 3          X              [ ]   your name or address details above.
areas as shown in this example.

- ------------------------------------------------------------------------------------------------------------------------------------
  Annual Meeting Proxy Card
- ------------------------------------------------------------------------------------------------------------------------------------
 ----
   A  Election of Directors
 ----

   1. The Board of Directors recommends a vote FOR the listed nominees.
                                      For Withhold                                      For Withhold

   01 - Ute Scott-Smith               [ ]   [ ]             05 - Lynda L. Regan          [ ]   [ ]


   02 - J. Daniel Speight, Jr.        [ ]   [ ]


   03 - Dr. Donald Ratajczak          [ ]   [ ]


   04 - R. Preston Pitts              [ ]   [ ]

 ----
   B Issues
 ----
   The Board of Directors recommends a vote FOR the following resolutions.
                                               For Against Abstain
   2. Ratification of the appointment of
      PricewaterhouseCoopers LLP as the        [ ]   [ ]    [ ]              Mark this box with an X if you plan to          [ ]
      Company's independent auditors                                         attend the Annual Meeting.
      for the year ended December 31, 2002.


   3. Consideration of any other matters which may
      properly come before the meeting or any
      adjournments of the meeting.

 ----
   C  Authorized Signatures - Sign Here - This section must be completed for your instructions to be executed.
 ----
   NOTE: Please sign exactly as your name appears hereon.  When shares are held by joint tenants, both should sign.  When
   signing as attorney, executor, administrator, trustee or guardian, please give full title as such.  If a corporation,
   please sign in full corporate name by President or other authorized officer.  If a partnership, please sign in
   partnership name by authorized person.

   Signature 1                                     Signature 2                            Date (dd/mm/yyyy)

   [                                  ]            [                            ]         [                                   ]



   [ ] A650                                         1 U P X                                                                   +




- --------------------------------------------------------------------------------
 Proxy - Regan Holding Corp.
- --------------------------------------------------------------------------------

 PROXY FOR THE ANNUAL MEETING OF SHAREHOLDERS
 THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

 The  undersigned  shareholder  of Regan Holding Corp.  (the  "Company")  hereby
 appoints  Lynda L.  Regan and R.  Preston  Pitts or any one of them  (with full
 power to act alone and to  designate  substitute)  Proxies of the  undersigned,
 with  authority  to vote and act with  respect to all shares of Common Stock of
 the  Company  which the  undersigned  would be  entitled  to vote at the Annual
 Meeting  of  Shareholders  to be held on  Friday,  May 24,  2002 at 8:30  a.m.,
 Pacific Time, at the Petaluma  Lodge,  B.P.O.  Elks, 2105 South McDowell Blvd.,
 Petaluma,  California,  and any  adjournment  thereof,  with all the powers the
 undersigned would possess if personally present, upon matters noted below (each
 of which is being  proposed by the Company) and upon such other  matters as may
 properly come before the meeting. The shares represented by this Proxy shall be
 voted as follows:

 THIS PROXY  CONFERS  AUTHORITY  TO VOTE "FOR"  EACH  PROPOSITION  LISTED ON THE
 REVERSE  UNLESS  OTHERWISE  INDICATED.  The Proxy is solicited on behalf of the
 Board of  Directors  of Regan  Holding  Corp.  and may be revoked  prior to its
 exercise.

                             YOUR VOTE IS IMPORTANT!
    PLEASE SIGN, DATE AND RETURN THIS PROXY PROMPTLY IN THE ENCLOSED ENVELOPE
                           WHICH REQUIRES NO POSTAGE.

                  (Continued and to be signed on reverse side.)