UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                    FORM 10-Q

[X]      Quarterly  report  pursuant  to Section  13 or 15(d) of the  Securities
         Exchange Act of 1934 for the quarterly period ended September 30, 2002

                                       OR

[ ]      Transition  report  pursuant  to Section 13 or 15(d) of the  Securities
         Exchange Act of 1934 for the transition  period from  _____________  to
         ____________.

                          Commission file number 0-4366

                               Regan Holding Corp.
             (Exact name of registrant as specified in its charter)

                California                             68-0211359
                ----------                             ----------
     (State or other jurisdiction of                 (IRS Employer
      incorporation or organization)               Identification No.)

   2090 Marina Avenue, Petaluma, California              94954
   ----------------------------------------              -----
   (Address of principal executive offices)            (ZIP Code)

                                  707-778-8638
                                  ------------
              (Registrant's telephone number, including area code)

         Indicate  by check  mark  whether  the  registrant:  (1) has  filed all
reports required to be filed by Section 13 or 15 (d) of the Securities  Exchange
Act of 1934 during the preceding 12 months (or for such shorter  period that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                               Yes __X__ No ______

         Indicate by check mark whether the registrant is an  accelerated  filer
(as defined in Rule 12b-2 of the Exchange Act).

                               Yes _____ No ___X__

                      Applicable Only To Corporate Issuers:

         Indicate the number of shares  outstanding of the  registrant's  common
stock, as of November 11, 2002:

              Common Stock-Series A             24,365,000
              Common Stock-Series B                569,000



                          PART I. FINANCIAL INFORMATION

Item 1. Financial Statements

                      REGAN HOLDING CORP. AND SUBSIDIARIES
                           Consolidated Balance Sheet



                                                                    September 30, 2002      December 31, 2001
                                                                    ------------------      -----------------
                                                                       (Unaudited)
                                                                                      
Assets
Cash and cash equivalents                                              $  1,870,000         $  1,376,000
Trading investments                                                       3,859,000                   --
Available-for-sale investments                                            5,354,000           12,571,000
Accounts receivable                                                       2,239,000            2,500,000
Prepaid expenses and deposits                                             1,963,000            1,057,000
Income taxes receivable                                                     668,000               76,000
                                                                       ------------         ------------
    Total current assets                                                 15,953,000           17,580,000
                                                                       ------------         ------------
Net fixed assets                                                         25,951,000           24,047,000
Deferred tax assets                                                       1,723,000            1,529,000
Intangible assets                                                         1,556,000            1,370,000
Other assets                                                              1,612,000            1,501,000
                                                                       ------------         ------------
    Total non current assets                                             30,842,000           28,447,000
                                                                       ------------         ------------
    Total assets                                                       $ 46,795,000         $ 46,027,000
                                                                       ============         ============

Liabilities, redeemable common stock, and
shareholders' equity
Liabilities
Accounts payable and accrued liabilities                               $  8,273,000         $  8,069,000
Loans payable                                                             1,040,000            4,750,000
                                                                       ------------         ------------
    Total current liabilities                                             9,313,000           12,819,000
                                                                       ------------         ------------
Deferred compensation payable                                             3,862,000            4,356,000
Other liabilities                                                           262,000              222,000
Note payable                                                              7,333,000                   --
                                                                       ------------         ------------
    Total non current liabilities                                        11,457,000            4,578,000
                                                                       ------------         ------------
    Total liabilities                                                    20,770,000           17,397,000
                                                                       ------------         ------------

Redeemable common stock, Series A and B                                  10,224,000           11,124,000
                                                                       ------------         ------------

Shareholders' equity
Preferred stock, no par value: Authorized: 100,000,000 shares
  No shares issued or outstanding                                                --                   --
Series A common stock, no par value:
  Authorized: 45,000,000 shares, Issued and outstanding:
  20,495,000 shares and 20,769,000 shares at September 30, 2002
  and December 31, 2001                                                   3,324,000            3,596,000
Common stock committed                                                       25,000               25,000
Paid-in capital                                                           6,496,000            6,424,000
Retained earnings                                                         6,026,000            7,405,000
Accumulated other comprehensive income (loss), net                          (70,000)              56,000
                                                                       ------------         ------------
    Total shareholders' equity                                           15,801,000           17,506,000
                                                                       ------------         ------------
    Total liabilities, redeemable common stock, and
    shareholders' equity                                               $ 46,795,000         $ 46,027,000
                                                                       ============         ============


                       See notes to financial statements.

                                       2



                      REGAN HOLDING CORP. AND SUBSIDIARIES
                      Consolidated Statement of Operations
                                   (Unaudited)




                                                            For the Three Months Ended            For the Nine Months Ended
                                                                  September 30,                          September 30,
                                                                  -------------                          -------------
                                                              2002             2001                 2002             2001
                                                              ----             ----                 ----             ----
Revenue
                                                                                                     
   Marketing allowances                                  $  4,602,000     $  7,303,000         $ 14,657,000      $ 19,600,000
   Commissions                                              3,913,000        4,584,000           12,223,000        13,211,000
   Administrative fees                                      2,904,000        3,119,000            8,691,000         8,854,000
   Other income                                                86,000          102,000              264,000           244,000
                                                         ------------     ------------         ------------      ------------
     Total revenue                                         11,505,000       15,108,000           35,835,000        41,909,000
                                                         ------------     ------------         ------------      ------------

Expenses
   Selling, general and administrative                     10,468,000       11,676,000           32,761,000        35,382,000
   Depreciation and amortization                            1,129,000        1,249,000            3,218,000         3,627,000
   Other                                                      602,000          646,000            2,169,000         2,466,000
                                                         ------------     ------------         ------------      ------------
     Total expenses                                        12,199,000       13,571,000           38,148,000        41,475,000
                                                         ------------     ------------         ------------      ------------
Operating income (loss)                                      (694,000)       1,537,000           (2,313,000)          434,000
                                                         ------------     ------------         ------------      ------------

Other income
Investment income, net                                         93,000           85,000              490,000           373,000
Interest expense                                              (26,000)          (5,000)             (60,000)          (33,000)
                                                         ------------     ------------         ------------      ------------
     Total other income, net                                   67,000           80,000              430,000           340,000
                                                         ------------     ------------         ------------      ------------

Income (Loss) before income taxes                            (627,000)       1,617,000           (1,883,000)          774,000
Provision for (Benefit from) income taxes                    (232,000)         638,000             (688,000)          315,000
                                                         ------------     ------------         ------------      ------------
Net income (loss)                                        $   (395,000)    $    979,000         $ (1,195,000)     $    459,000
                                                         ============     ============         ============      ============

Basic earnings (loss) per share:
Earnings (loss) available for common shareholders        $      (0.02)    $       0.04         $      (0.05)     $       0.01

Weighted average shares outstanding                        24,991,000       25,824,000           25,154,000        25,936,000

Diluted earnings (loss) per share:
Earnings (loss) available for common shareholders        $      (0.02)    $       0.03         $      (0.05)     $       0.01

Weighted average shares outstanding                        24,991,000       28,725,000           25,154,000        28,928,000


                       See notes to financial statements.

                                       3



                      REGAN HOLDING CORP. AND SUBSIDIARIES
                 Consolidated Statement of Shareholders' Equity
                                   (Unaudited)



                                           Series A Common Stock
                                           ---------------------                                         Accumulated
                                                                     Common                                  Other
                                                                      Stock      Paid-in     Retained   Comprehensive
                                         Shares         Amount      Committed    Capital     Earnings    Income (Loss)      Total
                                         ------         ------      ---------    -------     --------    -------------      -----
                                                                                                  
Balance January 1, 2002               20,769,000     $ 3,596,000   $  25,000   $ 6,424,000  $ 7,405,000    $  56,000   $ 17,506,000

  Comprehensive losses, net of tax:
    Net loss                                                                                 (1,195,000)                 (1,195,000)
    Net unrealized gains
      on investments                                                                                           6,000          6,000
    Less: reclassification
      adjustment for gains
      included in net loss                                                                                  (132,000)      (132,000)
                                                                                                                        ------------
        Total comprehensive loss                                                                                         (1,321,000)
    Retirement upon redemption          (274,000)       (272,000)                   68,000     (184,000)                   (388,000)
    Non-employee stock option
      expense                                                                        4,000                                    4,000
                                      ----------     -----------   ---------   -----------  -----------    ---------    -----------
    Balance September 30, 2002
      (unaudited)                     20,495,000     $ 3,324,000   $  25,000   $ 6,496,000  $ 6,026,000    $ (70,000)   $15,801,000
                                      ==========     ===========   =========   ===========  ===========    =========    ===========



                       See notes to financial statements.

                                       4


                      REGAN HOLDING CORP. AND SUBSIDIARIES
                      Consolidated Statement of Cash Flows
                                   (Unaudited)



                                                                                For the Nine Months Ended September 30,
                                                                                    2002                   2001
                                                                                    ----                   ----
                                                                                                
Cash flows from operating activities:
Net income (loss)                                                                $ (1,195,000)        $    459,000
Adjustments to reconcile net income (loss) to cash provided by (used in)
operating activities:
     Depreciation and amortization                                                  3,218,000            3,627,000
     Losses on write-off of fixed assets                                              243,000              341,000
     Losses on equity investee                                                           --                709,000
     Common stock awarded to producers                                                   --                 50,000
     Producer stock option expense                                                      4,000               96,000
     Amortization/accretion of investments                                             57,000                9,000
     Realized (gains) losses on sales of investments, net                            (219,000)             138,000
     Unrealized losses on trading securities, net                                   1,226,000                 --
Changes in operating assets and liabilities:
     Purchases of trading securities                                               (5,381,000)                --
     Proceeds from sales and maturities of trading securities                         318,000                 --
     Accounts receivable                                                              261,000              304,000
     Prepaid expenses and deposits                                                   (906,000)             191,000
     Income taxes receivable and payable                                             (592,000)           4,083,000
     Deferred tax assets                                                             (111,000)            (116,000)
     Accounts payable and accrued liabilities                                         204,000             (391,000)
     Deferred compensation payable                                                   (494,000)             584,000
     Other operating assets and liabilities                                          (817,000)            (632,000)
                                                                                 ------------         ------------
         Net cash provided by (used in) operating activities                       (4,184,000)           9,452,000
                                                                                 ------------         ------------
Cash flows from investing activities:
Purchases of available-for-sale securities                                           (959,000)          (7,626,000)
Proceeds from sales and maturities of available-for-sale securities                 8,107,000            7,120,000
Purchases of fixed assets                                                          (4,580,000)         (14,572,000)
Acquisition of prospectdigital assets                                                (225,000)                --
Proceeds from qualified intermediary used for building purchase                          --              5,750,000
Equity in and advances to investee                                                       --               (283,000)
                                                                                 ------------         ------------
         Net cash provided by (used in) investing activities                        2,343,000           (9,611,000)
                                                                                 ------------         ------------
Cash flows from financing activities:
Proceeds from loans payable                                                         4,831,000            5,250,000
Payments toward loans payable                                                      (8,541,000)          (2,765,000)
Proceeds from note payable                                                          7,350,000                 --
Payments toward note payable                                                          (17,000)                --
Repurchases of common stock                                                        (1,288,000)            (653,000)
                                                                                 ------------         ------------
         Net cash provided by financing activities                                  2,335,000            1,832,000
                                                                                 ------------         ------------
Net increase in cash and cash equivalents                                             494,000            1,673,000
Cash and cash equivalents, beginning of period                                      1,376,000            1,882,000
                                                                                 ------------         ------------
Cash and cash equivalents, end of period                                         $  1,870,000         $  3,555,000
                                                                                 ============         ============


                       See notes to financial statements.

                                       5



                      REGAN HOLDING CORP. AND SUBSIDIARIES
                   Notes to Consolidated Financial Statements

1.   Basis of Presentation

     The  accompanying   Consolidated   Financial  Statements  are  prepared  in
     conformity  with  accounting  principles  generally  accepted in the United
     States of America and include the  accounts  of Regan  Holding  Corp.  (the
     "Company") and its wholly owned subsidiaries. All intercompany transactions
     have been eliminated.

     The statements are unaudited but reflect all  adjustments,  consisting only
     of normal recurring  adjustments,  which are, in the opinion of management,
     necessary  for a fair  statement of the  Company's  consolidated  financial
     position  and results of  operations.  The results for the three months and
     nine months ended September 30, 2002 are not necessarily  indicative of the
     results to be expected  for the entire  year.  Users of these  Consolidated
     Financial Statements are encouraged to refer to the Company's Annual Report
     on  Form  10-K  for  the  year  ended  December  31,  2001  for  additional
     disclosure.  Certain reclassifications have been made to prior year amounts
     to conform to the current year presentation.

2.   Investments

     The Company's  investments are classified as either  available-for-sale  or
     trading securities,  and are carried at fair value. For  available-for-sale
     securities,  net  unrealized  gains and losses are  reported  as a separate
     component of shareholders'  equity. For trading securities,  net unrealized
     gains and losses are reported as investment income or loss.

3.   Goodwill and Other Intangible Assets

     On January 1, 2002, the Company adopted Financial  Accounting Standards No.
     142 ("FAS 142"),  Goodwill and Other Intangible  Assets. FAS 142 eliminates
     the  requirement  to  amortize  goodwill  and  indefinite-lived  intangible
     assets, addresses the amortization of intangible assets with a defined life
     and  addresses  the  impairment  testing and  recognition  for goodwill and
     intangible  assets.  As of September  30, 2002,  the balance of  intangible
     assets  included $1.2 million of goodwill that was being amortized over ten
     years prior to January 1, 2002.  As required by FAS 142,  the Company is no
     longer amortizing goodwill.  The Company completed a transitional  goodwill
     impairment  test during the six months  ended June 30, 2002 and  determined
     that  goodwill was not  impaired.  As required by FAS 142, the Company will
     perform an annual goodwill impairment test by December 31, 2002.

     The following  table  provides  comparative  net income (loss) and earnings
     (loss) per share had the non-amortization provision of FAS 142 been adopted
     for all periods presented:



                                           For the Three Months          For the Nine Months        For the Year
                                                  Ended                        Ended                    Ended
                                               September 30,               September 30,             December 31,
                                           2002          2001             2002         2001             2001
                                           ----          ----             ----         ----             ----

                                                                                     
   Net income (loss)                  $  (395,000)   $  979,000      $ (1,195,000)   $  459,000     $ (348,000)
   Adjustments:
     Goodwill amortization, net of
     tax benefit of $13,000,
     $39,000, and $52,000 for the
     three months ended
     September 30, 2001, nine months
     ended September 30, 2001 and
     year ended December 31, 2001              --        20,000                --        59,000         78,000
                                      -----------    ----------      ------------    ----------     ----------
   Adjusted net income (loss)         $  (395,000)   $  999,000      $ (1,195,000)   $  518,000     $ (270,000)
                                      ===========    ==========      ============    ==========     ==========

   Basic earnings (loss) per share:
   Reported basic earnings (loss)
   per share                          $     (0.02)   $     0.04      $      (0.05)   $     0.01     $    (0.03)
   Adjusted basic earnings (loss)
   per share                          $     (0.02)   $     0.04      $      (0.05)   $     0.01     $    (0.03)

   Diluted earnings (loss) per share:
   Reported diluted earnings (loss)
   per share                          $     (0.02)   $     0.03      $      (0.05)   $     0.01     $    (0.03)
   Adjusted diluted earnings (loss)
   per share                          $     (0.02)   $     0.03      $      (0.05)   $     0.01     $    (0.03)


         There was no  amortization of goodwill for the years ended December 31,
2000 and 1999.

                                       6



4.   Acquisition of prospectdigital, LLC

     In January 2002, the Company acquired, through its wholly owned subsidiary,
     Imagent  Online,  LLC,  the  remaining  67% of the  outstanding  capital of
     prospectdigital,  LLC for $225,000 in cash.  The Company has  accounted for
     this transaction as a purchase of assets.  Prospectdigital  is now a wholly
     owned  subsidiary.  The results of  prospectdigital's  operations have been
     included  in the  Consolidated  Financial  Statements  since  the  date  of
     acquisition.  Prospectdigital  provides  an  on-line  marketing  service to
     insurance agents and registered  representatives selling annuities and life
     insurance. To date prospectdigital has had nominal revenue and has used its
     capital to develop  software to support its  business  and incur  operating
     expenses.   Prior  to  the   acquisition,   the   Company   owned   33%  of
     prospectdigital  and its  investment  was  accounted  for under the  equity
     method.  The Company  recorded  98.8% of the losses of  prospectdigital  to
     reflect a  hypothetical  liquidation  at book value at each  balance  sheet
     date. During 2000, the Company loaned $1.1 million to prospectdigital.  The
     loan bears interest equal to the Prime Rate. In 2001, the Company  extended
     a  $400,000  line of credit to  prospectdigital.  The line of credit  bears
     interest at 8.0%. As of the  acquisition  date,  prospectdigital  had drawn
     $358,000  from  the  line  of  credit.  Under  the  terms  of the  purchase
     agreement,  prospectdigital  remains  liable for payment of $1.5 million of
     indebtedness,  plus  accrued  interest,  to the  Company.  This  amount  is
     eliminated in consolidation. The Company is required to pay up to $475,000,
     based on a percentage  of future  profits,  to the former  co-owners  after
     prospectdigital has earned in excess of $1.5 million, plus accrued interest
     on its  indebtedness.  The  fair  value of  non-cash  assets  acquired  and
     liabilities assumed was $940,000 and $350,000.

5.   Loans Payable and Note Payable

     From time to time, to better manage cash flows,  the Company borrows on its
     margin account rather than sell  securities  that are maturing in the short
     term. As of September 30, 2002, the Company had $1 million outstanding. The
     loans bear  interest at 1/2% above the Call Rate,  as published in The Wall
     Street  Journal,   and  are  collateralized  by  the  Company's  investment
     portfolio.

     During 2001,  the Company  purchased the office  building  which houses its
     headquarters for $10.6 million.  In conjunction  with the acquisition,  the
     Company  entered into a bridge loan  agreement  for $4.8  million.  In July
     2002, the Company replaced the bridge loan with permanent  financing in the
     amount of $7.4  million.  This note is  payable  over ten years in  monthly
     installments  of principal and interest based on a 25-year term. At the end
     of ten years,  the  Company  must pay the balance of  principal  due on the
     note. For the first five years, the interest rate is 6.95%. Thereafter, the
     interest rate is equal to LIBOR plus 2.55%, adjusted semi-annually, subject
     to a maximum semi-annual 1.00%  increase/decrease in the interest rate. The
     maximum interest rate is 10.50%.

6.   Commitments and Contingencies

     The Company is involved in various claims and legal proceedings  arising in
     the ordinary  course of  business.  Although it is difficult to predict the
     ultimate outcome of these claims, management believes, based on discussions
     with legal counsel,  that the ultimate disposition of these claims will not
     have a material  adverse effect on its financial  condition,  cash flows or
     results of operations.

                                       7



7.   Earnings (Loss) per Share




                                                                                            Per-share
                                                          Income/(Loss)       Shares         Amount
                                                          -------------       ------         ------
                                                                                   
For the three months ended September 30, 2002
Basic and diluted loss available to common
shareholders                                              $  (395,000)      24,991,000      $ (0.02)

For the three months ended September 30, 2001
Income available to common shareholders                   $   979,000       25,824,000      $  0.04
Effect of dilutive securities-- employee and
producer stock options                                                       2,901,000
                                                          -----------       ----------      -------
Diluted earnings per share                                $   979,000       28,725,000      $  0.03
                                                          ===========       ==========      =======

For the nine months ended September 30, 2002
Basic and diluted loss available to common
shareholders                                              $(1,195,000)      25,154,000      $ (0.05)
                                                          ===========       ==========      =======

For the nine months ended September 30, 2001
Basic earnings per share                                  $   459,000
Accretion of redeemable common stock                         (269,000)
                                                          -----------
Income available to common shareholders                       190,000       25,936,000      $  0.01
Effect of dilutive securities-- employee and
producer stock options                                                       2,992,000
                                                          -----------       ----------      -------
Diluted earnings per share                                $   190,000       28,928,000      $  0.01
                                                          ===========       ==========      =======


The  diluted  loss per share  calculations  for both the three  months  and nine
months  ended  September  30, 2002  exclude  antidilutive  stock  options of 4.1
million.

                                       8



8.   Segment Information


                                        Total Revenue                                        Net Income (Loss)
                    -------------------------------------------------------- -----------------------------------------------------
                    Three Months   Three Months    Nine Months  Nine Months   Three Months  Three Months   Nine Months  Nine Months
                        Ended          Ended         Ended         Ended         Ended         Ended         Ended        Ended
                    September 30,  September 30, September 30, September 30, September 30, September 30, September 30, September 30,
                         2002           2001          2002          2001          2002          2001          2002         2001
                         ----           ----          ----          ----          ----          ----          ----         ----
                                                                                                
Legacy Marketing
Group                $ 11,033,000   $ 14,730,000  $ 34,446,000  $ 40,706,000   $   (2,000)   $ 1,716,000   $   157,000  $ 2,873,000
Legacy Financial
Services, Inc.            562,000        492,000     1,607,000     1,433,000     (119,000)      (268,000)     (485,000)    (599,000)
Imagent Online, LLC        20,000             --        61,000            --     (160,000)      (110,000)     (491,000)    (404,000)
Values Financial
Network, Inc.               2,000         17,000         5,000        24,000     (133,000)      (207,000)     (421,000)  (1,025,000)
Other                      39,000         32,000       104,000       124,000       19,000       (152,000)       45,000     (386,000)
Intercompany
Eliminations            (151,000)      (163,000)      (388,000)     (378,000)           --            --            --           --
                     ------------   ------------  ------------  ------------   -----------   -----------   -----------   ----------

Total                $ 11,505,000   $ 15,108,000  $ 35,835,000  $ 41,909,000   $ (395,000)   $   979,000   $(1,195,000)  $ 459,000
                     ============   ============  ============  ============   ===========   ===========   ===========   =========


                            Total Assets
                     ----------------------------
                      September 30,   December 31,
                          2002            2001
                          ----            ----
                               
Legacy Marketing
Group                $ 62,238,000    $61,331,000
Legacy Financial
Services, Inc.          1,213,000      1,631,000
Imagent Online, LLC     1,980,000      1,114,000
Values Financial
Network, Inc.           3,906,000      4,012,000
Other                     207,000        244,000
Intercompany
Eliminations          (22,749,000)   (22,305,000)
                     ------------    -----------

Total                $ 46,795,000   $ 46,027,000
                     ============   ============


         The Legacy  Marketing  Group business  segment  includes the results of
selling and administering  fixed annuity and life insurance products and general
corporate  expenses not allocated to the Company's other  segments.  Previously,
general corporate  expenses were reported as a separate  business  segment.  The
segment disclosure for the three months and nine months ended September 30, 2001
has been  restated  to  reflect  the  change in the  composition  of  reportable
segments.

                                       9



Item 2. Management's  Discussion and Analysis of Financial Condition and Results
of Operations

Forward-Looking Statements

         Certain statements contained in this document,  including  Management's
Discussion and Analysis of Financial  Condition and Results of Operations,  that
are not historical facts,  constitute  "forward-looking  statements"  within the
meaning  of  the  Private  Securities   Litigation  Reform  Act  of  1995.  Such
forward-looking  statements  involve known and unknown risks,  uncertainties and
other factors that may cause the actual  results or performance of Regan Holding
Corp.  and its  businesses to be  materially  different  from that  expressed or
implied by such  forward-looking  statements.  These  risks,  uncertainties  and
factors  include,  among other  things,  the  following:  general  economic  and
business conditions;  political and social conditions;  government  regulations,
especially  regulations  affecting the insurance industry;  demographic changes;
the ability to adapt to changes resulting from acquisitions or new ventures; and
various other factors  referred to in  Management's  Discussion  and Analysis of
Financial Condition and Results of Operations.

         Regan  Holding Corp.  assumes no  obligation to update  forward-looking
statements to reflect  actual  results or changes in or additions to the factors
affecting such forward-looking statements.

Regan Holding Corp. Consolidated

         We had  consolidated net losses of $395,000 during the third quarter of
2002 compared to consolidated net income of $979,000 during the third quarter of
2001.  This decrease is primarily due to an operating  loss at Legacy  Marketing
Group compared to income during the third quarter of 2001,  partially  offset by
recognition  of income in our Other  Segments  during the third  quarter of 2002
compared  to losses  during the same  period in 2001,  and  decreased  losses at
Legacy Financial Services, Inc. For the nine months ended September 30, 2002, we
experienced  net losses of $1.2  million  compared to net income of $459,000 for
the same period in 2001.  This decrease is primarily due to decreased net income
at  Legacy  Marketing  Group,  partially  offset by  decreased  losses at Values
Financial  Network,  Inc. and recognition of income in our Other Segments during
the nine months  ended  September  30, 2002  compared to losses  during the same
period in 2001.

Legacy Marketing Group

         During  the third  quarter of 2002,  Legacy  Marketing  Group  ("Legacy
Marketing")  had a nominal  net loss,  compared  to net  income of $1.7  million
during the third quarter of 2001. For the nine months ended  September 30, 2002,
Legacy  Marketing  had net income of  $157,000,  compared  to net income of $2.9
million  during the same period in 2001.  These  decreases  are primarily due to
decreased revenue, partially offset by decreased expenses.

         During the third  quarter of 2002,  Legacy  Marketing  commissions  and
marketing  allowances decreased $3.5 million (30%) compared to the third quarter
of 2001, and decreased $6.1 million (19%) during the nine months ended September
30, 2002 compared to the nine months ended  September 30, 2001.  These decreases
are  attributable  to a decrease in sales of fixed  annuity  and life  insurance
policies.  Administrative  fees decreased $215,000 (7%) and $163,000 (2%) during
the three months and nine months ended  September  30, 2002 compared to the same
periods in 2001  primarily  due to decreased  issuing and other fees,  partially
offset by increased maintenance fees.

         In  June  2002,   Legacy   Marketing   entered   into   marketing   and
administrative services agreements with Investors Insurance Corporation ("IIC"),
an unaffiliated insurance carrier. Under these agreements, Legacy Marketing will
sell and  administer  annuity  products on behalf of IIC. Sales on behalf of IIC
began in June 2002 and were  nominal  through  September  30,  2002.  During the
second and third quarters of 2002, Legacy Marketing also sold products on behalf
of American National Insurance Company,  Transamerica Life Insurance and Annuity
Company, and John Hancock Variable Life Insurance Company.

                                       10



         In December 2001,  Legacy  Marketing began phasing out the marketing of
IL Annuity  products.  The phase out was  completed  during the first quarter of
2002. Legacy Marketing continues to administer IL Annuity products.

         As indicated below, the agreements with four of our insurance  carriers
generated a significant portion of our total consolidated revenue:

                                    Three months ended         Nine months ended
                                       September 30,             September 30,
                                     2002         2001         2002         2001
                                     ----         ----         ----         ----
Transamerica                          47%         65%           57%          68%
American National                     20%          6%           15%           6%
IL Annuity                            11%         22%           13%          19%
John Hancock                          12%          -             8%           -

         Although Legacy Marketing  markets and administers  several products on
behalf of several  insurance  carriers,  our  consolidated  revenues are derived
primarily from sales and administration of annuity products, as indicated below:


                                                        Three months ended       Nine months ended
                                                           September 30,           September 30,
                                                         2002        2001        2002         2001
                                                         ----        ----        ----         ----
                                                                                   
SelectMark(R) (sold on behalf of Transamerica)           43%          65%         56%          68%
BenchMark(SM) (sold on behalf of American National)      19%           4%         14%           4%
VisionMark(R) (sold on behalf of IL Annuity)              8%          22%         12%          18%
AssureMark(SM) (sold on behalf of John Hancock)          12%           -           8%           -


         Legacy Marketing expenses decreased $852,000 (7%) and $1.6 million (4%)
during the three months and nine months ended September 30, 2002 compared to the
same periods in 2001.  The quarter to quarter  decreases  are  primarily  due to
decreases in selling, general and administrative expenses.  Selling, general and
administrative  expenses  decreased  $831,000 (8%) primarily due to decreases in
compensation  due to a lower number of  employees,  and  decreased  professional
fees,  partially offset by increased sales promotion and support  expenses.  The
year  to  date  decrease  is  primarily  due  to  lower  selling,   general  and
administrative expenses.  Selling, general and administrative expenses decreased
$1.5 million (5%) primarily due to lower professional fees.

Legacy Financial Services, Inc.

         Legacy  Financial  Services,  Inc.  ("Legacy  Financial")  incurred net
losses of $119,000  during the third  quarter of 2002  compared to net losses of
$268,000  during the third quarter of 2001. For the nine months ended  September
30, 2002,  Legacy Financial had net losses of $485,000 compared to net losses of
$599,000  during the same period in 2001.  The reduced net losses are  primarily
due to increased revenues and decreased expenses.

         Legacy  Financial  revenue  increased  $70,000 (14%) and $174,000 (12%)
during the three months and nine months ended September 30, 2002 compared to the
same periods in 2001, primarily due to increases in the volume of sales.

                                       11



         Legacy  Financial  expenses  decreased  $188,000 (20%) and $48,000 (2%)
during the three months and nine months ended September 30, 2002 compared to the
same periods in 2001.  The decrease in quarter to quarter  expenses is primarily
due lower selling,  general and administrative expenses, and other expenses. The
decrease in selling,  general and  administrative  expenses of $119,000 (16%) is
primarily   attributable  to  decreased   rent,   sales   conference   expenses,
professional  fees,  and  decreases  in  compensation  due to a lower  number of
employees.  Other expenses  decreased  $69,000 (39%)  primarily due to increased
intercompany  management fees. The lower year to date expenses are primarily due
to decreases in compensation, as discussed above.

Imagent Online, LLC

         In January  2002,  Imagent  Online,  LLC, our wholly owned  subsidiary,
acquired the remaining 67% of the outstanding  capital in  prospectdigital,  LLC
for $225,000 in cash. We are  accounting  for this  transaction as a purchase of
assets.  Prospectdigital  is now a  wholly  owned  subsidiary.  The  results  of
prospectdigital's  operations  have been  consolidated  in  Imagent's  financial
statements  since  that date.  Prospectdigital  provides  an  on-line  marketing
service to insurance agents and registered representatives selling annuities and
life insurance. To date prospectdigital has had nominal revenue and has used its
capital  to  develop  software  to  support  its  business  and incur  operating
expenses. Prior to the acquisition, Imagent owned 33% of prospectdigital and its
investment was accounted for under the equity method.  Imagent recorded 98.8% of
the losses of  prospectdigital  to reflect a  hypothetical  liquidation  at book
value at each balance sheet date.  During 2000,  Imagent  loaned $1.1 million to
prospectdigital.  The loan  bears  interest  equal to the Prime  Rate.  In 2001,
Imagent  extended  a  $400,000  line of credit to  prospectdigital.  The line of
credit bears interest at 8.0%. As of the acquisition date,  prospectdigital  had
drawn  $358,000  from the  line of  credit.  Under  the  terms  of the  purchase
agreement,  prospectdigital  remains  liable  for  payment  of $1.5  million  of
indebtedness,  plus accrued interest,  to Imagent.  This amount is eliminated in
consolidation.  Imagent is required to pay up to $475,000, based on a percentage
of future profits,  to the former co-owners after  prospectdigital has earned in
excess of $1.5  million,  plus accrued  interest on its  indebtedness.  The fair
value of non-cash  assets  acquired  and  liabilities  assumed was  $940,000 and
$350,000.

         Imagent  had net losses of  $160,000  during the third  quarter of 2002
compared to net losses of $110,000 during the third quarter of 2001.  During the
nine months ended  September 30, 2002,  Imagent  incurred net losses of $491,000
compared to net losses of $404,000 during the same period in 2001. The increased
losses are primarily due to increased start-up expenses for prospectdigital.

Values Financial Network, Inc.

         Values Financial  Network,  Inc. incurred net losses of $133,000 during
the third  quarter of 2002  compared to net losses of $207,000  during the third
quarter  of 2001.  During the nine  months  ended  September  30,  2002,  Values
Financial  Network,  Inc. incurred net losses of $421,000 compared to net losses
of $1 million during the same period in 2001. The lower losses are primarily due
to decreases in selling, general and administrative expenses.

Other Segments

         During the third  quarter of 2002,  combined  net income from our other
subsidiaries was $19,000, compared to combined net losses of $152,000 during the
third quarter of 2001.  For the nine months ended  September 30, 2002,  combined
net income from our other  subsidiaries  was  $45,000,  compared to combined net
losses of $386,000 during the same period in 2001.  This favorable  year-to-date
change of $431,000 is primarily due to closing the operations of our LifeSurance
Corporation subsidiary in late 2001.

                                       12



Liquidity and Capital Resources

         We  require  cash for the  following  purposes:  (i) to fund  operating
expenses,  which  consist  primarily  of  selling,  general  and  administrative
expenses;  (ii) to purchase and develop  fixed  assets,  primarily  internal use
software and computer  hardware,  in order to increase  operational  efficiency;
(iii) to fund  continued  product  development;  and (iv) as a reserve  to cover
possible redemptions of certain shares of our common stock, which are redeemable
at the option of the shareholders. Our primary source of cash is cash flows from
operating activities.

         Net cash  used in  operating  activities,  which  includes  a series of
transactions  involving  investment  securities,  was $4.2  million for the nine
months ended  September  30, 2002  compared to net cash provided of $9.5 million
for the same  period  in  2001.  Excluding  the  effect  of these  transactions,
discussed below, cash provided by operating activities would have been $879,000.
During   2002,   we   sold   equity   securities   that   were   classified   as
available-for-sale. The proceeds from these sales are reflected as cash provided
from investing activities.  Subsequently, we purchased equity securities that we
classified as trading securities.  These purchases are reflected as cash used in
operating  activities.  Operating  cash flows were also  affected  by  decreased
operating results.

         Net cash provided by investing  activities was $2.3 million,  primarily
due to net sales of equity  securities  as  discussed  above,  offset in part by
development  of internal  use  software  and our  purchase  of  prospectdigital.
Excluding  the  effect of the  transactions  discussed  above,  net cash used by
investing activities would have been $2.7 million.

         Net cash provided by financing  activities  was $2.3 million.  This was
primarily due to net proceeds from loans, partially offset by repurchases of our
common stock.  From time to time, to better manage cash flows,  we borrow on our
margin account rather than sell  securities that are maturing in the short term.
As of September 30, 2002, we had $1 million outstanding. The loans bear interest
at 1/2% above the Call Rate,  as published in The Wall Street  Journal,  and are
collateralized by our investment portfolio.

         During  2001,  we  purchased  the  office  building  which  houses  our
headquarters for $10.6 million. In conjunction with the acquisition,  we entered
into a bridge loan  agreement  for $4.8  million.  In July 2002, we replaced the
bridge loan with permanent financing in the amount of $7.4 million.  The note is
payable over ten years in monthly  installments  of principal and interest based
on a 25-year term. At the end of ten years, we must pay the balance of principal
due on the  note.  For the  first  five  years,  the  interest  rate  is  6.95%.
Thereafter,   the  interest  rate  is  equal  to  LIBOR  plus  2.55%,   adjusted
semi-annually,  subject to a maximum semi-annual 1.00%  increase/decrease in the
interest rate. The maximum interest rate is 10.50%.

         We intend to continue to retain any  earnings  for use in our  business
and do not anticipate paying any cash dividends in the foreseeable future.

         We used $4.2 million of cash in our  operations  during the nine months
ended September 30, 2002 and incurred  consolidated  net losses of $1.2 million.
If our consolidated net losses continue, or if requests to repurchase redeemable
common stock increase significantly, a cash shortfall could ultimately occur. We
believe that existing cash and investment  balances,  together with  anticipated
cash flow from operations,  will provide  sufficient funding for the foreseeable
future.  However, in the event that a cash shortfall  occurred,  we believe that
adequate  financing could be obtained to meet our cash flow needs.  There can be
no assurances

                                       13



that such financing would be available on favorable terms.

Item 4.  Controls and Procedures

         An  evaluation  was  performed  under  the  supervision  and  with  the
participation of the Company's management, including the Chief Executive Officer
(CEO) and Chief Financial  Officer (CFO), of the effectiveness of the design and
operation of the Company's  disclosure  controls and  procedures  within 90 days
before the filing date of this quarterly  report  (November 12, 2002).  Based on
that evaluation, the Company's management,  including the CEO and CFO, concluded
that the Company's disclosure controls and procedures were effective. There have
been no  significant  changes in the  Company's  internal  controls  or in other
factors that could  significantly  affect internal controls  subsequent to their
evaluation.

                                       14



                           PART II - OTHER INFORMATION

Item 4.  Submission of Matters to a Vote of Security Holders

         The following  matters were submitted to a vote of our  shareholders at
the Annual Meeting of Shareholders held on May 24, 2002:



                                                                    For              Against          Abstain/Withheld
                                                                    ---              -------          ----------------
                                                                                                  

       1.    Election  of five  (5)  Directors  to
             hold office until the Annual  Meeting
             of  Shareholders  in 2003  and  until
             their  successors  are duly  elected.
             The nominees are listed as follows:
             a.  Lynda L. Regan                                   16,352,218             --                13,099
             b.  R. Preston Pitts                                 16,342,092             --                23,225
             c.  Ute Scott-Smith                                  16,233,923             --               131,394
             d.  J. Daniel Speight, Jr.                           16,178,739             --               186,578
             e.  Dr. Donald Ratajczak                             16,178,235             --               187,082

       2.    Ratification  of the  appointment  of
             PricewaterhouseCoopers   LLP  as  the
             Company's  independent  auditors  for
             the year ended December 31, 2002.                    16,275,350          2,609                87,358


Item 6. Exhibits and Reports on Form 8-K

(a)  Exhibits

        Exhibit 99.1       Certification Pursuant to 18 U.S.C. Section 1350, as
                           Adopted Pursuant to Section 906 of the Sarbanes-Oxley
                           Act of 2002.

        Exhibit 99.2       Certification Pursuant to 18 U.S.C. Section 1350, as
                           Adopted Pursuant to Section 906 of the Sarbanes-Oxley
                           Act of 2002.

(b)  Reports on Form 8-K

     No reports on Form 8-K were filed during the third quarter of 2002.

                                       15



                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                  REGAN HOLDING CORP.

Date: November 12, 2002           Signature: /s/ R. Preston Pitts
                                             R. Preston Pitts
                                             President and Chief Operating
                                             Officer

Date: November 12, 2002           Signature: /s/ G. Steven Taylor
                                             G. Steven Taylor
                                             Chief Financial Officer

                                 CERTIFICATIONS

I, Lynda L. Regan, Chief Executive Officer of Regan Holding Corp., certify that:

         (1) I have reviewed this  quarterly  report on Form 10-Q for the period
ending September 30, 2002 of Regan Holding Corp.;

         (2) Based on my knowledge,  this quarterly  report does not contain any
untrue  statement of a material fact or omit to state a material fact  necessary
to make the  statements  made,  in light of the  circumstances  under which such
statements  were made, not misleading with respect to the period covered by this
quarterly report;

         (3)  Based  on  my  knowledge,  the  financial  statements,  and  other
financial  information included in this quarterly report,  fairly present in all
material respects the financial condition,  results of operations and cash flows
of the  registrant  as of, and for,  the  periods  presented  in this  quarterly
report;

         (4) The registrant's  other  certifying  officers and I are responsible
for establishing and maintaining  disclosure controls and procedures (as defined
in Exchange Act Rules 13a-14 and 15d-14) for the registrant and we have:

                  (a) designed such disclosure controls and procedures to ensure
         that material  information  relating to the  registrant,  including its
         consolidated  subsidiaries,  is made known to us by others within those
         entities, particularly during the period in which this quarterly report
         is being prepared;

                  (b) evaluated the effectiveness of the registrant's disclosure
         controls and procedures as of a date within 90 days prior to the filing
         of this quarterly report (the "Evaluation Date"); and

                  (c) presented in this quarterly  report our conclusions  about
         the  effectiveness  of the disclosure  controls and procedures based on
         our evaluation as of the Evaluation Date;

         (5) The registrant's  other  certifying  officers and I have disclosed,
based on our most recent evaluation,  to the registrant's auditors and the audit
committee of the  registrant's  board of directors  (or persons  performing  the
equivalent function):

                                       16



                  (a) all significant deficiencies in the design or operation of
         internal controls which could adversely affect the registrant's ability
         to  record,  process,  summarize  and  report  financial  data and have
         identified  for  registrant's   auditors  any  material  weaknesses  in
         internal controls; and

                  (b)  any  fraud,  whether  or  not  material,   that  involves
         management  or  other  employees  who  have a  significant  role in the
         registrant's internal controls; and

         (6)  The  other  certifying  officers  and I  have  indicated  in  this
quarterly  report  whether or not there  were  significant  changes in  internal
controls or in other factors that could  significantly  affect internal controls
subsequent to the date of our most recent  evaluation,  including any corrective
actions with regard to significant deficiencies and material weaknesses.

Date:  November 12, 2002

                                            /s/ Lynda L. Regan
                                            Lynda L. Regan
                                            Chairman and Chief Executive Officer

I, G. Steven Taylor,  Chief  Financial  Officer of Regan Holding Corp.,  certify
that:

         (1) I have reviewed this  quarterly  report on Form 10-Q for the period
ending September 30, 2002 of Regan Holding Corp.;

         (2) Based on my knowledge,  this quarterly  report does not contain any
untrue  statement of a material fact or omit to state a material fact  necessary
to make the  statements  made,  in light of the  circumstances  under which such
statements  were made, not misleading with respect to the period covered by this
quarterly report;

         (3)  Based  on  my  knowledge,  the  financial  statements,  and  other
financial  information included in this quarterly report,  fairly present in all
material respects the financial condition,  results of operations and cash flows
of the  registrant  as of, and for,  the  periods  presented  in this  quarterly
report;

         (4)  The  other  certifying   officer[s]  and  I  are  responsible  for
establishing and maintaining  disclosure  controls and procedures (as defined in
Exchange Act Rules 13a-14 and 15d-14) for the registrant and we have:

                  (a) designed such disclosure controls and procedures to ensure
         that material  information  relating to the  registrant,  including its
         consolidated  subsidiaries,  is made known to us by others within those
         entities, particularly during the period in which this quarterly report
         is being prepared;

                  (b) evaluated the effectiveness of the registrant's disclosure
         controls and procedures as of a date within 90 days prior to the filing
         of this quarterly report (the "Evaluation Date"); and

                  (c) presented in this quarterly  report our conclusions  about
         the  effectiveness  of the disclosure  controls and procedures based on
         our evaluation as of the Evaluation Date;

         (5) The other certifying officer[s] and I have disclosed,  based on our
most recent evaluation,  to the registrant's auditors and the audit committee of
the  registrant's  board of  directors  (or persons  performing  the  equivalent
function):

                                       17



                  (a) all significant deficiencies in the design or operation of
         internal controls which could adversely affect the registrant's ability
         to  record,  process,  summarize  and  report  financial  data and have
         identified  for the  registrant's  auditors any material  weaknesses in
         internal controls; and

                  (b)  any  fraud,  whether  or  not  material,   that  involves
         management  or  other  employees  who  have a  significant  role in the
         registrant's internal controls; and

         (6)  The  other  certifying  officers  and I  have  indicated  in  this
quarterly  report  whether or not there  were  significant  changes in  internal
controls or in other factors that could  significantly  affect internal controls
subsequent to the date of our most recent  evaluation,  including any corrective
actions with regard to significant deficiencies and material weaknesses.

Date:  November 12, 2002

                                            /s/ G. Steven Taylor
                                            G. Steven Taylor
                                            Chief Financial Officer

                                       18