SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934

Filed by the Registrant |X|

Filed by a Party other than the Registrant |_|

Check the appropriate box:

|X|  Preliminary Proxy Statement             |_|  Confidential, For Use of the
                                                  Commission Only (as permitted
|_|  Definitive Proxy Statement                   by Rule 14a-6(e) (2))
|_|  Definitive Additional materials
|_|  Soliciting Material Under Rule 14a-12

                               REGAN HOLDING CORP.
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                (Name of Registrant as Specified in Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

|X|   No fee required.

|_|   Fee computed on table below per Exchange Act Rules 14a-6(i) (1) and 0-11.

(1)   Title of each class of securities to which transaction applies:

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(2)   Aggregate number of securities to which transaction applies:

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(3)   Per unit price or other underlying value of transaction  computed pursuant
to  Exchange  Act Rule 0-11 (set  forth the  amount on which the  filing  fee is
calculated and state how it was determined):

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(4)   Proposed maximum aggregate value of transaction:

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(5)   Total fee paid:

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|_|   Fee paid previously with preliminary materials:

|_|   Check box if any part of the fee is offset as  provided  by  Exchange  Act
Rule 0-11(a) (2) and identify the filing for which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the form or schedule and the date of its filing.

      (1)   Amount previously paid:
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      (2)   Form, Schedule or Registration Statement No.:
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      (3)   Filing Party:
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      (4)   Date Filed:
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                               REGAN HOLDING CORP.

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                             To be Held June 6, 2003

      NOTICE IS HEREBY GIVEN THAT the Annual  Meeting of  Shareholders  of Regan
Holding Corp., a California  corporation  (the  "Company"),  will be held at the
Double Tree Hotel,  One Double Tree Drive,  Rohnert Park,  California on Friday,
June 6, 2003 at 8:30 a.m., or at any adjournment thereof (the "Annual Meeting").
At the Annual Meeting,  the shareholders  will be asked to consider and act upon
the following matters:

            1.    To elect five (5)  directors  to hold office  until the Annual
                  Meeting of  Shareholders  in 2004 and until  their  successors
                  shall be elected and shall qualify.

            2.    To consider and act upon a proposal to ratify the  appointment
                  of  PricewaterhouseCoopers  LLP  as  independent  auditors  to
                  examine the financial  statements and books and records of the
                  Company for the year 2003.

            3.    To consider  and act upon such other  business  that  properly
                  comes before the meeting or any adjournment or adjournments of
                  the meeting.

      Only shareholders of record at the close of business on April 30, 2003 are
entitled to notice of and to vote at the Annual Meeting.

      It is very  important  that your shares are  represented  and voted at the
meeting.  Your shares may be voted by returning the enclosed  proxy card. If you
attend the meeting,  you may vote in person even if you have previously mailed a
proxy  card.  We would  appreciate  your  informing  us on the proxy card if you
expect to  attend  the  meeting  so that we can  provide  adequate  seating  for
attendees.

      The continuing interest of our shareholders in the business of the Company
is  appreciated  and we hope  many of you  will be  able to  attend  the  Annual
Meeting.

                                          By Order of the Board of Directors


                                          R. Preston Pitts
                                          Secretary

Dated: May 7, 2003
Petaluma, California

- --------------------------------------------------------------------------------
It is important that your shares be represented at the Annual Meeting regardless
of the number of shares  you hold.  Whether or not you plan to attend the Annual
Meeting,  please complete and return your proxy in the enclosed envelope as soon
as possible.
- --------------------------------------------------------------------------------


                               REGAN HOLDING CORP.

                                 PROXY STATEMENT

                         ANNUAL MEETING OF SHAREHOLDERS
                             To be held June 6, 2003

      The Annual  Meeting of  Shareholders  of Regan Holding Corp., a California
corporation  (the "Company")  will be held at the Double Tree Hotel,  One Double
Tree Drive, Rohnert Park, California on Friday, June 6, 2003 at 8:30 a.m., or at
any adjournment thereof (the "Annual Meeting") for the purposes set forth in the
accompanying  Notice of Annual Meeting of Shareholders.  This Proxy Statement is
furnished in connection  with the  solicitation  by the Company of proxies to be
used at the  Annual  Meeting  or at any and all  adjournments  (that  take place
within  eleven  months from the  issuance of such  proxy) of such  meeting.  The
enclosed  proxy card is solicited  by the Board of Directors of the Company.  By
executing  and  returning  the enclosed  proxy card or by following the enclosed
voting  instructions,  you  authorize  the  persons  named in the proxy  card to
represent  you and vote your  shares on the matters  described  in the Notice of
Annual Meeting of Shareholders.  The mailing address of the Company's  principal
executive offices is 2090 Marina Avenue, Petaluma, California 94954.

      Commencing  approximately  May 7, 2003,  the Company is mailing its Annual
Report on Form 10-K for the year ended  December  31,  2002  together  with this
Proxy Statement and the enclosed proxy card to the  Shareholders.  If you attend
the Annual Meeting, you may vote in person. If you are not present,  your shares
can be voted only if you have  completed a properly  executed proxy card. If you
have completed a properly  executed proxy card, your shares will be voted as you
specify.  If no  specification  is made,  the shares will be voted in accordance
with  the  recommendations  of the  Board  of  Directors.  You  may  revoke  the
authorization  given in your proxy card at any time  before the shares are voted
at the  Annual  Meeting.  To do this,  send a written  notice of  revocation  or
another  signed proxy card dated at a later date to the Secretary of the Company
at the  Company's  principal  executive  offices prior to the date of the Annual
Meeting.  You may also revoke  your proxy by  attending  the Annual  Meeting and
voting in person.

Voting Rights

      The record date for determination of the shareholders  entitled to vote at
the Annual  Meeting is the close of business on April 30, 2003. As of the record
date, the Company had outstanding 24,127,380 shares of Common Stock-Series A, no
par value (the "Series A Stock"),  and 560,358 shares of Common  Stock-Series B,
no par value (the "Series B Stock"). As of the date of this Proxy Statement, the
Company is not in arrears in dividends.  The shares of Series A Stock and Series
B Stock are collectively referred to herein as "Common Stock" and the holders of
shares of Common Stock vote together as a single class.

      The shares of Common Stock are the only outstanding  voting  securities of
the  Company.  A holder of Common  Stock is  entitled  to cast one vote for each
share  held of record by such  holder on the  record  date on all  matters to be
considered  at the  Annual  Meeting.  As  explained  under  Item 1 of this Proxy
Statement,  cumulative  voting will be permitted with respect to the election of
Directors.

      The person  appointed by us to act as election  inspector  for the meeting
will count votes cast by proxy or in person at the Annual  Meeting.  The holders
of a majority of the votes  entitled to be cast,  present either in person or by
proxy, shall constitute a quorum for purposes of the Annual Meeting.  Shares for
which a holder has  elected to  abstain on a matter and broker  non-vote  shares
will count for purposes of  determining  the  presence of a quorum.  For actions
requiring  approval based on a percentage of votes cast,  abstentions and broker
non-votes will not


                                       2


affect the outcome of the vote.  For  actions  requiring  approval  based on the
number of shares  outstanding,  abstentious  and broker  non-votes will have the
same effect as a negative vote.

      The proxy  solicitor,  the election  inspector  and the  tabulators of all
proxies,   ballots  and  voting  tabulations  that  identify   shareholders  are
independent and are not employees of the Company.

                                     ITEM 1

                              ELECTION OF DIRECTORS

      The Board of Directors  has fixed the number of Directors to be elected at
five (5) and has  nominated the persons  identified  below to serve as Directors
until the next Annual Meeting of Shareholders  and their  respective  successors
shall be  elected  and  shall  qualify.  Each of the  nominees  listed  below is
currently a Director of the Company.

Name and Age             Principal Occupation                     Director Since
- ------------             --------------------                     --------------

Lynda L. Regan           Ms.  Regan has served as Chairman of          1990
54 years old             the  Board   and   Chief   Executive
                         Officer of the  Company  since 1992.
                         She was Senior  Vice  President  and
                         Treasurer from 1990 to 1992.

R. Preston Pitts         Mr. Pitts served as Chief  Financial          1995
51 years old             Officer of the Company  from 1994 to
                         1997,  as President and Secretary of
                         the  Company  since  1997,   and  as
                         President,   Secretary   and   Chief
                         Operating  Officer  of  the  Company
                         since  1998.  Prior to  joining  the
                         Company,  he owned Pitts Company,  a
                         CPA firm  specializing  in  services
                         for insurance  companies,  served as
                         financial  officer for United Family
                         Life Insurance  Company and American
                         Security   Insurance   Group,   both
                         Fortis-owned   companies,   and  was
                         Audit Manager for Ernst & Young.

Ute Scott-Smith          Ms.  Scott-Smith  has  run  her  own          1997
43 years old             financial  services  business  since
                         January 2003.  She was  semi-retired
                         from  1997-January  2003.  She  also
                         served as Senior  Vice-President  of
                         the  Company  from  1990 to April of
                         1997.

Dr. Donald Ratajczak     Dr.   Ratajczak   is  a   consulting          2000
60 years old             economist.  Prior to April 1,  2003,
                         he was the Chief  Executive  Officer
                         and   Chairman   of  the   Board  of
                         Brainworks  Ventures,  Inc. prior to
                         its merger  with  Assurance  America
                         Corp. Since then, he has served as a
                         director of the combined entity.  He
                         is  also a  board  member  of  Crown
                         Craft    since   July   2001.    For
                         twenty-seven  years,  Dr.  Ratajczak
                         has been  Director  of the  Economic
                         Forecasting  Center  in the J.  Mack
                         Robinson College of Business, having
                         retired    from    Georgia     State
                         University  at the end of June 2000.
                         Prior  to  founding  the  Center  in
                         1973, Dr.  Ratajczak was Director of
                         Research   for  the  UCLA   Business


                                        3


                         Forecasting  Project.  Dr. Ratajczak
                         also  serves as a  Director  of Ruby
                         Tuesday,  Inc., TBC  Corporation and
                         Citizen Trust Bank, and as a Trustee
                         of  CIM  High  Yield  Fund.  He is a
                         member  of  the  American   Economic
                         Association and the Economic History
                         Association.

J. Daniel Speight, Jr.   Mr.  Speight  is the Vice  Chairman,          2000
46 years old             Chief Financial Officer and Director
                         of  Flag  Financial  Corporation,  a
                         bank  holding  company,  and of FLAG
                         Bank, a wholly owned  subsidiary  of
                         FLAG  Financial.  Mr. Speight served
                         as  Chief  Executive  Officer  and a
                         Director    of    Middle     Georgia
                         Bankshares, Inc. from 1989 until its
                         merger with Flag  Financial in March
                         1998  and  has   served  in  various
                         positions   as   President,    Chief
                         Executive  Officer and a Director of
                         Citizens Bank and the resultant FLAG
                         organization since 1984. Mr. Speight
                         previously served as Chairman of The
                         Bankers  Bank  and  is  currently  a
                         member of the State Bar of  Georgia.
                         He is past  Chairman  of the Georgia
                         Bankers    Association     Community
                         Banking Committee, past President of
                         the Community Bankers Association of
                         Georgia,  and past  Director  of the
                         Independent  Bankers  Association of
                         America.

The Board of Directors recommends that shareholders vote "FOR" all the nominees.

      Although it is not  contemplated  that any of the nominees will decline or
be unable to serve,  the  proxies  will be voted by the proxy  holders  at their
discretion  for  another  person  if such a  contingency  should  arise.  Unless
otherwise directed in the accompanying proxy, or as specified above, the proxies
will be voted "FOR" the election of the nominees  named above.  Each nominee has
indicated  approval of his or her nomination and his or her willingness to serve
if elected.

      The Company's Bylaws provide that each shareholder is entitled to cumulate
such  shareholder's  votes and give one  nominee a number of votes  equal to the
number of  directors  to be elected  multiplied  by the number of votes to which
such shareholder's shares are normally entitled, or distribute the shareholder's
votes on the same principle among as many nominees as the shareholder  considers
appropriate.  This  cumulative  voting  right may not be  exercised  unless  the
nominee's name has been placed in nomination prior to the voting and one or more
shareholders  has  given  notice  at the  meeting  prior  to the  voting  of the
shareholder's  intent to cumulate such shareholder's vote. The proxy holders may
exercise  this  cumulative  voting  right at their  discretion.  The  candidates
receiving  the  highest  number of votes of the shares  entitled to be voted for
them up to the number of directors to be elected by such shares are elected.

      The nomination of each of the foregoing  nominees was based, in part, upon
the fact  that  such  nominees  intend to vote  their  respective  shares of the
Company to elect themselves as Directors.

      Under an insurance brokerage  agreement among the Company,  Lynda L. Regan
and Moody  Insurance  Group  ("MIG"),  Ms. Regan has agreed that, so long as the
brokerage  agreement remains in effect, she will vote her shares in favor of the
election of Robert  Moody,  Jr.,  MIG's  president  and sole  shareholder,  as a
Director of the Company  should he wish to be elected.  However,  at the present
time,  MIG  engages  in  business  activities  that  compete  with the


                                       4


Company.  Therefore,  in order to avoid  any  issue as to the  propriety  of Mr.
Moody's serving on the Company's  Board,  Mr. Moody has agreed to relinquish his
right to serve on the  Board  for a period  of one year in  return  for  nominal
consideration from the Company.  The termination of the brokerage agreement with
MIG would not have a material effect on the financial condition of the Company.

Board Committees and Meetings

      During  the fiscal  year that ended on  December  31,  2002,  the Board of
Directors held five meetings. During this period, all of the incumbent directors
attended  or  participated  in more than 75% of the  aggregate  of (i) the total
number of  meetings  of the  Board of  Directors  and (ii) the  total  number of
meetings held by all Committees of the Board on which each such director served.

      The Company has one standing Committee: the Audit Committee. During fiscal
year 2002, the Audit Committee held six meetings.

Executive Officers

      In  addition  to the  Directors  who serve as  executive  officers  of the
Company and who are identified  above,  the following  individuals also serve as
executive officers of the Company:

      John W.  Abbott,  45 years old, was  appointed  Vice  President  and Chief
Information  Officer of the Company in March 2003.  From  1999-March  2003,  Mr.
Abbott ran his own consulting firm, WOW Solutions. He was also Vice President of
Technology  Architecture  and  Planning at  SunAmerica  Insurance  Company  from
1997-1999.  Prior to 1997 he served as Vice President at  Transamerica  Life and
Annuity Company.

      G.  Steven  Taylor,  44 years  old,  has  served  as  Treasurer  and Chief
Financial  Officer of the Company since July 2000. From 1998 to 2000, Mr. Taylor
was Vice  President of Finance for First Colony Life, a division of GE Financial
Assurance.  He  served  as Chief  Financial  Officer  of  Professional  Benefits
Insurance Company from 1995 to 1997.

      William J. Hrabik,  46 years old, has served as Vice  President  and Chief
Operations Officer of the Company since June 2000. From 1996 to 2000, Mr. Hrabik
was Senior Vice  President of Operations of ARM Financial  Group.  ARM Financial
Group filed for bankruptcy in June 2000. From 1988 to 1995, Mr. Hrabik served as
Vice President at Fortis.

Family Relationships

      Lynda L. Regan,  Chairman of the Board and Chief Executive  Officer of the
Company, is married to R. Preston Pitts, President,  Chief Operating Officer and
Director of the Company.

Security Ownership of Certain Beneficial Owners and Management

      The  following  table  shows the  amount of Series A Stock of the  Company
beneficially  owned by the Company's  directors,  the executive  officers of the
Company  named in the Summary  Compensation  Table below and the  directors  and
officers of the  Company as a group.  The  information  set forth below is as of
April 30, 2003. No director or officer owns any Series B Stock.


                                       5




Name                         Position                               Total              Percent
- ----                         --------                               -----              -------
                                                                                   
Lynda L. Regan               Director, Chairman of the           11,730,567  (1)         48.6%
                             Board & Chief Executive Officer
R. Preston Pitts             Director, President & Chief          1,374,723  (2)          5.7%
                             Operating Officer
Ute Scott-Smith              Director                               411,739  (3)          1.7%
J. Daniel Speight, Jr.       Director                                15,000  (4)             *
Donald Ratajczak             Director                                15,000  (4)             *
William J. Hrabik            Chief Operations Officer               100,000  (5)             *
G. Steven Taylor             Chief Financial Officer                 70,000  (5)             *

All executive officers and                                       13,717,029              56.9%
directors as a group


- ----------
(1)   Includes  437,945  shares  issuable  pursuant  to stock  options  that are
      exercisable within 60 days.

(2)   Includes  635,000  shares  issuable  pursuant  to stock  options  that are
      exercisable within 60 days.

(3)   Includes  35,000  shares  issuable  pursuant  to  stock  options  that are
      exercisable within 60 days.

(4)   Includes  15,000  shares  issuable  pursuant  to  stock  options  that are
      exercisable within 60 days.

(5)   Includes  70,000  shares  issuable  pursuant  to  stock  options  that are
      exercisable within 60 days.

*     Indicates that the percentage of the outstanding shares beneficially owned
      is less than one percent (1%).

Section 16(a) Beneficial Reporting Compliance

      Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
the  Company's  officers and  directors and persons who own more than 10% of the
Company's  common stock to file  reports of  ownership  and changes in ownership
with the  Securities  and Exchange  Commission.  The rules of the Securities and
Exchange  Commission require reporting persons to supply the Company with copies
of these reports.

      Based  solely on its review of the copies of such  reports  received  from
reporting  persons,  the Company  believes  that with respect to the fiscal year
ended  December  31,  2002,  all  reporting  persons  timely  filed the required
reports.

Certain Shareholders

      The Company  knows of no person who is the  beneficial  owner of more than
five percent of any class of the Company's  outstanding  Common Stock other than
Lynda L.  Regan,  Chairman  of the  Board  and Chief  Executive  Officer  of the
Company, whose ownership is listed above.

Audit Committee

      The  Company  has a standing  Audit  Committee  and has  adopted a written
charter for the Audit  Committee.  The Audit  Committee  oversees the  financial
reporting process,  the system of internal  controls,  the audit process and the
process for  monitoring  compliance  with laws and  regulations.  The  company's
independent  auditors are  responsible  for performing an audit of the Company's
consolidated   financial   statements  in  accordance  with  auditing  standards
generally


                                       6


accepted  in  the  United   States.   The   following   functions  are  the  key
responsibilities of the Audit Committee:

      o     Selecting,   evaluating  and,  where   appropriate,   replacing  the
            independent auditors;

      o     Reviewing the terms of engagement of the independent auditors;

      o     Reviewing the Company's  procedures with respect to  appropriateness
            of  significant   financial  policies  and  accounting  systems  and
            effectiveness of the Company's internal controls;

      o     Reviewing  information from the independent  auditors  pertaining to
            the independent auditors' independence;

      o     Reviewing  the audited  financial  statements  in the Annual  Report
            filed on Form 10-K with  management,  including a discussion  of the
            quality, not just the acceptability,  of the accounting  principles,
            the  reasonableness  of  significant  adjustments,  if any,  and the
            clarity of disclosures in the financial statements;

      o     Reviewing   with  the   Company's   independent   auditors  who  are
            responsible  for  expressing  an opinion on the  conformity of those
            audited  financial  statements  with generally  accepted  accounting
            principles,   their  judgment  as  to  the  quality,  not  just  the
            acceptability, of the Company's accounting principles; and

      o     Reviewing  and  assessing  the  adequacy  of the  Audit  Committee's
            Charter annually and recommending revisions to the Board.

Directors' Compensation

      The  compensation  for  directors  of the Company who are not  officers or
employees  of the  Company  currently  consists  of a $10,000  annual fee plus a
$1,500  attendance  fee for each  Board or  committee  meeting  attended.  Also,
outside  directors  of the  Company  are  eligible  to  receive  stock  options.
Currently,  Donald Ratajczak, Ute Scott-Smith and J. Daniel Speight, Jr. are the
only  outside  directors  of the  Company.  The other  directors  are  otherwise
employed by the  Company and are not  compensated  for serving as  directors  or
attending Board of Directors' or committee meetings.

Executive Compensation

      The following  Summary  Compensation  Table sets forth the compensation of
(i) the  Company's  Chief  Executive  Officer,  (ii) the  three(1)  most  highly
compensated  executive officers other than the Chief Executive Officer and (iii)
the former Chief Information  Officer,  H. Lynn Stafford,  who resigned prior to
the end of the fiscal year 2002,  who but for such  resignation  would have been
one of such four most  highly  compensated  executive  officers  of the  Company
(together, the "named executive officers") for services in all capacities to the
Company and its subsidiaries during 2002, 2001 and 2000:

- ----------
(1) The Company is required to disclose the compensation of the four highest
compensated executive officers other than the Chief Executive Officer. However,
only three such executive officers were employed at the end of the fiscal year
2002.


                                       7


                           Summary Compensation Table



                      Annual Compensation                                Long-Term Compensation
- ------------------------------------------------------------------------------------------------
  Name and        Year       Salary     Bonus (1)           Other        Securities Underlying
  Position                                                  Annual             Options/
                                                         Compensation            SARS
- ------------------------------------------------------------------------------------------------
                                                                
Lynda L. Regan,   2002       $613,872    $150,000           $5,500(2)             0
Chief Executive                                            $18,316(4)
Officer                                                    $11,427(3)
- ------------------------------------------------------------------------------------------------
                  2001     $613,872(7)   $179,999           $3,150(2)
                                                           $18,811(4)
                                                           $14,126(3)

- ------------------------------------------------------------------------------------------------
                  2000       $590,847    $118,169           $4,741(2)
                                                           $13,788(4)
                                                           $16,825(3)

- ------------------------------------------------------------------------------------------------
R. Preston        2002       $460,414    $112,500           $3,428(2)           75,000
Pitts,                                                     $15,110(4)
President and
Chief Operating
Officer
- ------------------------------------------------------------------------------------------------
                  2001     $460,414(7)   $157,503           $3,150(2)
                                                           $15,343(4)
- ------------------------------------------------------------------------------------------------
                  2000       $445,793    $156,028           $4,639(2)
                                                           $10,327(4)

- ------------------------------------------------------------------------------------------------
H. Lynn           2002       $177,120       $0.00           $4,356(2)             0
Stafford,
Chief
Information
Officer
- ------------------------------------------------------------------------------------------------
                  2001     $208,952(7)    $66,265           $5,100(2)
                                                            $3,053(4)
- ------------------------------------------------------------------------------------------------
                  2000       $202,575     $62,798           $5,100(2)
                                                            $2,935(4)

- ------------------------------------------------------------------------------------------------
G. Steven         2002       $210,000     $31,500           $2,975(2)           50,000
Taylor, Chief                                               $6,581(4)
Financial
Officer
- ------------------------------------------------------------------------------------------------
                  2001     $197,019(8)    $78,808           $5,100(2)

- ------------------------------------------------------------------------------------------------
                  2000(5)     $74,712     $37,356              ---

- ------------------------------------------------------------------------------------------------
William J.        2002       $200,000     $20,000           $5,500(2)           50,000
Hrabik, Chief                                               $3,202(4)
Operations
Officer
- ------------------------------------------------------------------------------------------------
                  2001     $189,615(8)    $90,067           $4,960(2)
                                                            $2,173(4)
- ------------------------------------------------------------------------------------------------
                  2000(6)    $100,384     $48,154           $1,454(2)
- ------------------------------------------------------------------------------------------------


(1)   Includes bonuses in the year in which they were earned.

(2)   The Company matches contributions made to its 401(k) Plan at a rate of 50%
      of employee  contribution,  up to 6% of total  annual  compensation,  or a
      total deferral of $11,000.


                                       8


(3)   The Company pays interest on debt related to a split dollar life insurance
      policy under which Ms. Regan is the beneficiary.

(4)   The  Company  matches  contributions  made  by  certain  employees  to the
      Company's  non-qualified  deferred  compensation  plan at a rate of 50% of
      employee contribution, up to 6% of total annual compensation deferred less
      amounts matched under the Company's 401(k) Plan.

(5)   Mr.  Taylor's  employment  commenced  July  31,  2000.

(6)   Mr. Hrabik's employment commenced June 5, 2000.

(7)   Includes full year impact of a pay raise effective April 1, 2000.

(8)   Includes full year impact of a pay raise effective July 31, 2000.

                      Option/SAR Grants in Last Fiscal Year



- -------------------------------------------------------------------------------------------------------------
       (a)                (b)               (c)               (d)               (e)               (f)
       Name            Number of         % of Total       Exercise or     Expiration Date      Grant Date
                       Securities       Options/SARs       Base Price                        Present Value(1)
                       Underlying        Granted to          ($/Sh)                               ($)
                      Options/SARs      Employees in
                      Granted (#)       Fiscal Year
- -------------------------------------------------------------------------------------------------------------
                                                                                  
Lynda L. Regan             0                 0                 0                 0                 0
- -------------------------------------------------------------------------------------------------------------
R. Preston Pitts         75,000             7.5%            $1.68              1/1/12           $20,422
- -------------------------------------------------------------------------------------------------------------
G. Steven Taylor         50,000              5%             $1.68              1/1/12           $13,615
- -------------------------------------------------------------------------------------------------------------
William J. Hrabik        50,000              5%             $1.68              1/1/12           $13,615
- -------------------------------------------------------------------------------------------------------------
H. Lynn Stafford           0                 0                 0                 0                 0
- -------------------------------------------------------------------------------------------------------------


(1)   The present value on the grant date was estimated  using the minimum value
      method with the following assumptions, a risk free interest rate of 4.52%,
      an expected life of 4 years, and no dividend yield.

              Aggregated Options/SAR Exercises in Last Fiscal Year
                     And Fiscal Year-end Options/SAR Values

      The following table sets forth certain information concerning the exercise
of options by each of the named  executive  officers  during fiscal 2002 and the
number  and value of  unexercised  options  held by each of the named  executive
officers as of December 31, 2002.



                                                      Number of Securities
                                                     Underlying Unexercised         Value of Unexercised
                        Shares                    Options/SARs at Fiscal year    in-the-money Options/SARs
                     Acquired on       Value                End (#)                at Fiscal Year End ($)
       Name          Exercise (#)   Realized($)    Exercisable/Unexercisable     Exercisable/Unexercisable
- -------------------------------------------------------------------------------------------------------------
                                                                       
Lynda L. Regan            --            --        402,380/322,620               $143,096/$49,209
- -------------------------------------------------------------------------------------------------------------
R. Preston Pitts          --            --        455,000/445,000               $235,900/$115,350
- -------------------------------------------------------------------------------------------------------------
G. Steven Taylor          --            --        60,000/140,000                $9,600/$14,900
- -------------------------------------------------------------------------------------------------------------
William J. Hrabik         --            --        60,000/140,000                $9,600/$14,900
- -------------------------------------------------------------------------------------------------------------
H. Lynn Stafford          --            --        -/-                           $--/$--



                                       9


Stock Options and Stock Awards

      The Company currently sponsors two stock-based  compensation  plans. Under
both plans, the exercise price of each option equals the estimated fair value of
the  underlying  common stock on the date of grant,  as estimated by management,
except for incentive stock options  granted to shareholders  who own 10% or more
of the Company's  outstanding stock, where the exercise price equals 110% of the
estimated  fair value.  Both plans are  administered  by  committees,  which are
appointed by the Company's Board of Directors.

      Producer  Option  Plan -- Under the Regan  Holding  Corp.  Producer  Stock
Option and Award plan (the  "Producer  Option  Plan"),  the Company may grant to
Legacy  Marketing  producers  and Legacy  Financial  registered  representatives
shares of the  Company's  common  stock and  non-qualified  stock  options  (the
"Producer  Options") to purchase the  Company's  common  stock.  A total of 12.5
million  shares have been  reserved  for grant under the  Producer  Option Plan.
Total stock options  granted to Producers for 2002,  2001, and 2000 were 10,000,
265,000,  and 1.7 million.  Total  expenses  recorded for Producer  stock option
grants were $4,000,  $96,000,  and $1.1 million during 2002,  2001 and 2000. The
Producer  stock options  granted for each of the three years ended  December 31,
2002  vested  immediately  upon the grant date.  The fair value of the  Producer
options were estimated  using the  Black-Scholes  option-pricing  model with the
following assumptions:

                               2002             2001                 2000
                               ---------        -----------          -----------
Risk-free interest rates       4.78%            5.13%-6.80%          5.04%-6.52%
Volatility                     27%              27%-31%              28%-34%
Dividend yield                 None             None                 None
Expected life                  6 years          6-10 years           6-10 years

The following table  summarizes  information  with respect to shares of Series A
common stock awarded to non-employees:

                               2001             2000
                               -----------      --------
Share grants                   48,000           66,000
Fair value per share           $1.53-$1.65      $1.53
Expense recorded               $75,000          $100,000

      There  were no shares of Series A Stock  awarded to  non-employees  during
2002. The share grant for 2001 listed above  includes  15,000 shares of Series A
Stock that the Company was obligated to award to a service provider, but had not
been issued as of December 31, 2002.

      Employee  Option Plan -- Under the Regan Holding  Corp.  1998 Stock Option
Plan (the  "Employee  Option  Plan"),  the  Company may grant to  employees  and
directors  incentive  stock  options and  non-qualified  options to purchase the
Company's common stock (collectively  referred to herein as "Employee Options").
A total of 8.5 million  shares have been  reserved  for grant under the Employee
Option Plan.  The Employee  Options  generally  vest over four or five years and
expire in ten years,  except for incentive stock options granted to shareholders
who own 10% or more of the  outstanding  shares of the  Company's  stock,  which
expire in five years.  The Company uses the intrinsic value method of accounting
for stock-based awards granted to employees and, accordingly, does not recognize
compensation expense for its stock-based awards to employees.


                                       10


      Stock option  activity  under both the Producer plan and the Employee plan
was as follows:

                                                              Total
                                                              Weighted average
                                       Shares                 Exercise Price
                                       -----------            -----------------
Outstanding at December 31, 1999        8,810,000               $1.13
Granted                                 5,118,000               $1.52
Exercised                                 (27,000)              $0.95
Forfeited                                (525,000)              $1.08

Outstanding at December 31, 2000       13,376,000               $1.28
Granted                                 2,976,000               $1.62
Exercised                                      --               $ --
Forfeited                                (788,000)              $1.25

Outstanding at December 31, 2001       15,564,000               $1.35
Granted                                 1,153,000               $1.68
Exercised                                      --               $ --
Forfeited                                (768,000)              $1.22

Outstanding at December 31, 2002       15,949,000               $1.38

Exercisable at December 31, 2000        8,984,000               $1.25
Exercisable at December 31, 2001       11,512,000               $1.31
Exercisable at December 31, 2002       12,407,000               $1.32

The following table summarizes  information  about stock options  outstanding at
December 31, 2002 under both plans:



                                       Options Outstanding                      Options Exercisable
                       -----------------------------------------------          --------------------------
                                       Weighted               Weighted                         Weighted
                                       Average                Average                          Average
Range of                               Remaining              Exercise                         Exercise
Exercise prices        Shares          Contractual Life       Price             Shares         Price
- ---------------        ------          ----------------       --------          ------         -----------
                                                                                
$ 0.73-$0.84          1,654,000        2.6                    $ 0.73            1,614,000      $ 0.73
$    1.03               120,000        1.3                    $ 1.03              120,000      $ 1.03
$ 1.27-$1.40          5,832,000        2.5                    $ 1.27            5,568,000      $ 1.27
$    1.53             4,317,000        4.9                    $ 1.53            3,132,000      $ 1.53
$    1.61             2,081,000        4.8                    $ 1.61            1,718,000      $ 1.61
$    1.65               737,000        8.4                    $ 1.65              203,000      $ 1.65
$    1.68             1,208,000        8.5                    $ 1.68               52,000      $ 1.68


Certain Relationships and Related Transactions

      Pursuant to a Shareholder's Agreement with Lynda L. Regan, Chief Executive
Officer of the Company and Chairman of the Company's Board of Directors,  in the
event of the death of Ms. Regan,  the Company shall  repurchase from Ms. Regan's
estate all of the shares of the Company's common stock that were owned, directly
or indirectly, by Ms. Regan at the time of her death, including shares that were
transferred to trusts in which Ms. Regan  maintains an ownership  interest.  The
purchase  price  to be paid by the  Company  shall  be equal to 125% of the fair
market  value of the  shares.  The  Company  has  purchased  two life  insurance
policies  with a combined  face amount of $29 million for the purpose of funding
this obligation in the event of Ms. Regan's death.


                                       11


Report on Executive Compensation

      The Board of Directors  develops and administers  the Company's  executive
compensation  policies and programs.  These  policies and programs are generally
intended to: (i) relate the  compensation  of the  Company's  executives  to the
success of the  Company  and to the  creation  of  shareholder  value;  and (ii)
attract,  motivate and retain highly  qualified  executives.  In  establishing a
level of compensation,  the Board considers a number of factors,  including; (i)
the financial  condition and performance of the Company;  (ii) the  compensation
levels of executives in comparable positions of companies in industries in which
the Company  competes  for  executives,  primarily  the  financial  services and
insurance  industries;  and  (iii) the  abilities  of the  executives  and their
contributions to the Company's strategic goals and performance.

      Each  year,  the  Board  of  Directors  reviews  the  Company's  executive
compensation  policies and  programs to ensure that  executive  compensation  is
linked to the creation of shareholder value and to assess the competitiveness of
the compensation programs.  Compensation for executives during 2002 consisted of
base pay and incentive  bonuses.  Base pay for executives is determined based on
the factors set forth above.

      In 2002, the Board of Directors  approved the following two bonus policies
(i) the Executive  Officer Personal  Performance  Bonus policy (the "Performance
Bonus"), and (ii) the Executive Officer Net Income Bonus policy (the "Net Income
Bonus").  These bonus policies provide  compensation for the following executive
officer positions:  Chief Executive Officer,  President/Chief Operating Officer,
Chief Financial Officer,  Chief Information Officer and Chief Operations Officer
(collectively, the "Executive Officers").

      The  Performance  Bonus will be  calculated  as  follows:  Each  Executive
Officer is entitled to an annual Personal  Performance bonus that is to be based
on a percentage  of annual  salary (the "Bonus  Percentage").  The maximum Bonus
Percentage will be established by the Chief Executive Officer, President and the
Board of  Directors  no later  than the first  quarter  of the year in which the
bonus can be earned (the "Bonus Year").  Payment of the maximum Bonus Percentage
will be contingent  upon  achievement of personal  performance  goals during the
Bonus Year. Each respective  Executive  Officer and his or her superior  officer
will agree upon  personal  performance  goals no later than the first quarter of
each Bonus Year.  Calculation of the personal  performance bonus to be paid will
be based on the percentage of personal  performance  goals achieved.  Payment of
the Personal Performance Bonus will be made during the first quarter of the year
following the Bonus Year.

      In addition to the Performance Bonus,  Executive Officers can earn the Net
Income Bonus.  Each  Executive  Officer's Net Income Bonus will be calculated as
follows:  A percentage of Regan Holding Corp.  consolidated  net income (defined
below) during the Bonus Year will be allocated to each  Executive  Officer.  The
percentage to be allocated to each Executive  Officer will be established by the
Chief Executive Officer, the President and the Board of Directors.  For purposes
of this  calculation,  Net  Income is defined as  consolidated  net income  from
operations, prepared in accordance with accounting principles generally accepted
in the  United  States,  excluding  all  Executive  Officer  bonuses  and net of
applicable income taxes.

                                               Respectfully submitted,

                                               Lynda L. Regan
                                               R. Preston Pitts
                                               Donald Ratajczak
                                               Ute Scott-Smith
                                               J. Daniel Speight, Jr.


                                       12


Performance Data

      The Company's  Common Stock became subject to the Securities  Exchange Act
of 1934 in November  1991 as a result of the  issuance of shares of Common Stock
in connection with the acquisition of LifeSurance  Corporation.  There has never
been an active public trading market for the Common Stock. Prior to December 31,
1992, the Company issued 5,935,094 shares of Series A Redeemable Common Stock at
prices  ranging  from  $1.00 to $2.25  per  share.  This  stock  was  issued  in
accordance with the terms of the 701 Asset Accumulator  Program (the "701 Plan")
between the Company, its independent insurance producers and employees,  and the
Confidential  Private  Placement  Memorandum  and  Subscription  Agreement  (the
"Subscription  Agreement") between the Company and certain accredited investors.
Under the terms of the 701 Plan and the  Subscription  Agreement,  the  Series A
Redeemable  Common Stock may be redeemed at the option of the holder after being
held for two consecutive  years, at a redemption price based upon current market
value,  subject to the Company's ability to make such purchases under applicable
corporate  law. In  connection  with the merger in 1991  between the Company and
LifeSurance Corporation, 615,242 shares of Series B Redeemable Common Stock were
authorized  and  issued  in  exchange  for  all  of  the  outstanding  stock  of
LifeSurance  Corporation.  Under the merger  agreement,  the Series B Redeemable
Common Stock may be redeemed by the holder in  quantities of up to 10% per year,
at a  redemption  price  based upon  current  market  value,  provided  that the
redemption is in accordance with applicable corporate law.

      In 1996, the Company began repurchasing  shares of its Series A and Series
B  Redeemable  Common  Stock  (collectively  referred to as  "Redeemable  Common
Stock") and began voluntarily  repurchasing  shares of its Common Stock that are
not redeemable at the option of the holder  ("Non-Redeemable Common Stock"). The
repurchase  prices of the Redeemable and  Non-Redeemable  shares of Common Stock
are based on an  independent  appraisal  of the fair market value of the shares.
The fair market value of the Non-Redeemable Common Stock is typically lower than
that of the  Redeemable  Common  Stock.  This  difference  in fair market values
reflects  the  fact  that  the  Company  is  not  obligated  to  repurchase  the
Non-Redeemable   Common  Stock.   The  prices  paid  for  the   Redeemable   and
Non-Redeemable  Common  Stock  since  December  31,  1996  are set  forth in the
following table:



Appraisal Date                                          Price Per Share
- ---------------------------------------------------------------------------------------------------
                               Redeemable Common
                                     Stock          Redeemable Common Stock     Non-Redeemable
                                   Series A                Series B              Common Stock
- ---------------------------------------------------------------------------------------------------
                                                                            
December 31, 1996                    $0.78                  $0.78                    $0.70
- ---------------------------------------------------------------------------------------------------
June 30, 1997                        $0.84                  $0.84                    $0.84
- ---------------------------------------------------------------------------------------------------
December 31, 1997                    $0.96                  $0.96                    $0.73
- ---------------------------------------------------------------------------------------------------
June 30, 1998                        $1.35                  $1.35                    $1.03
- ---------------------------------------------------------------------------------------------------
December 31, 1998                    $1.66                  $1.66                    $1.27
- ---------------------------------------------------------------------------------------------------
June 30, 1999                        $1.81                  $1.81                    $1.39
- ---------------------------------------------------------------------------------------------------
December 31, 1999                    $1.99                  $1.99                    $1.53
- ---------------------------------------------------------------------------------------------------
June 30, 2000                        $2.00                  $2.00                    $1.53
- ---------------------------------------------------------------------------------------------------
December 31, 2000                    $2.10                  $2.10                    $1.61
- ---------------------------------------------------------------------------------------------------
June 30, 2001                        $2.16                  $2.16                    $1.65
- ---------------------------------------------------------------------------------------------------
December 31, 2001                    $2.19                  $2.19                    $1.68
- ---------------------------------------------------------------------------------------------------
June 30, 2002                        $2.19                  $2.19                    $1.68
- ---------------------------------------------------------------------------------------------------
December 31, 2002                    $2.20                  $1.82                    $1.69
- ---------------------------------------------------------------------------------------------------



                                       13


Compensation Committee Interlocks and Insider Participation

      As noted above,  the Company does not have a compensation  committee.  The
compensation  of executive  officers is  determined  by the Board of  Directors.
Lynda L. Regan, who is Chief Executive Officer of the Company,  is also Chairman
of the Board of Directors  and R.  Preston  Pitts,  who is  President  and Chief
Operating  Officer,  is also a director.  None of the executive  officers of the
Company  serves as a  director  or member of the  compensation  committee  of an
entity,  any of whose  executive  officers  serves as a director of the Company.

Audit Committee Report

      During 2002, at each of its meetings,  the Audit Committee met with senior
members  of  management  and  the  Company's  independent  auditors.  Management
reviewed the audited financial statements in the Annual Report on Form 10-K with
the Audit  Committee.  The Audit  Committee  discussed  with  management and the
independent auditors the quality, not just the acceptability,  of the accounting
principles,  the  reasonableness  of significant  judgments,  and the clarity of
disclosures in the financial  statements.  During 2002, (i) Six Audit  Committee
meetings  where  held,  and (ii) the members of the Audit  Committee  maintained
their  independence (as such term is defined in the  Sarbanes-Oxley Act of 2002)
from the Company.

      The Audit  Committee  also  discussed  with its  independent  auditors the
matters  required to be  discussed by  Statement  Of Auditing  Standards  No. 61
(Communications  with Audit  Committees,  as amended).  The Audit Committee also
received  from its  independent  auditors  the written  disclosures  required by
Independence  Board  Standard No. 1 and discussed  with them their  independence
from management and the Company,  and considered the  compatibility of non-audit
services with the auditors' independence.

      In performing  these  functions,  the Audit Committee acts in an oversight
capacity, relying on the work and assurances of the Company's management,  which
has  the  primary  responsibility  for  the  financial  statements,  and  or the
independent auditors,  who in their report, express an opinion on the conformity
of the Company's annual financial  statements to generally  accepted  accounting
principles.

      In reliance on these  reviews and  discussions,  the Audit  Committee  has
recommended  to the Board of Directors that the audited  consolidated  financial
statements be included in the Company's  Annual Report on Form 10-K for the year
ended December 31, 2002 for filing with the Securities and Exchange Commission.

      Respectfully submitted by the Audit Committee,

                              Ute Scott-Smith, Chairperson
                              Dr. Donald Ratajczak
                              J. Daniel Speight, Jr.


                                       14


Audit Fees

      The aggregate audit-related fees, including expense reimbursement,  billed
or expected to be billed by PricewaterhouseCoopers LLP for professional services
rendered  for  the  audit  of  the  Company's  annual   consolidated   financial
statements,  review of the  consolidated  financial  statements  included in the
Company's quarterly reports on Form 10-Q, and audit of the financial  statements
of Legacy Financial  Services,  Inc., a wholly-owned  subsidiary of the Company,
for the year ended December 31, 2002 were $246,168.

Financial Information Systems Design and Implementation Fees

      None.

All Other Fees

      PricewaterhouseCoopers  LLP also billed the Company  $83,938 for non-audit
professional  services  performed during the fiscal year ended December 31, 2002
related primarily to review of registration statements filed with the Securities
and  Exchange  Commission.  The Audit  Committee  has  considered  whether  such
non-audit services are compatible with maintaining auditor independence.

                                     ITEM 2

          RATIFICATION OF APPOINTMENT OF PRINCIPAL INDEPENDENT AUDITORS

      The  Board of  Directors  recommends  that  the  shareholders  vote  "FOR"
ratification  of the  appointment  of  PricewaterhouseCoopers  LLP as  principal
independent  auditors for the year ended  December 31, 2003, and your proxy will
be so voted unless you specify otherwise.

      The  Board of  Directors  has  appointed  PricewaterhouseCoopers  LLP,  as
principal  independent  auditors for the Company for the year ended December 31,
2003.

      Representatives of  PricewaterhouseCoopers  LLP are expected to be present
at the Annual Meeting and will be available to respond to appropriate questions.
Those  representatives  will have the  opportunity  to make a statement  if they
desire to do so.

      The  approval of this  appointment  requires the  affirmative  vote of the
holders of a majority of the outstanding shares of Common Stock.


                                       15


                                     ITEM 3

                                  OTHER MATTERS

      As of the date of this Proxy Statement, the Board of Directors knows of no
matters which will be presented for  consideration  at the Annual  Meeting other
than the  proposals  set forth in this  proxy  statement.  If any other  matters
properly come before the Annual  Meeting,  it is intended that the persons named
in the proxy will act in respect thereof in accordance with their best judgment.

                              SHAREHOLDER PROPOSALS

      Any  shareholder  who  intends to present a  proposal  at the 2004  Annual
Meeting of Shareholders for inclusion in the Company's Proxy Statement and proxy
form relating to such meeting must submit such  proposal in writing,  along with
proof of eligibility,  to the Company's Secretary (2090 Marina Avenue, Petaluma,
CA 94954). Such proposals must be received by the Company no later than November
22, 2003.

                             SOLICITATION OF PROXIES

      The cost of soliciting  proxies in the accompanying  form has been or will
be paid by the Company. In addition to solicitation by mail, arrangements may be
made with brokerage  houses and other  custodians,  nominees and  fiduciaries to
send proxy material to their principals,  and the Company may reimburse them for
their  expenses  in doing  so.  To the  extent  necessary  in  order  to  assure
sufficient  representation,  officers  and regular  employees of the Company may
engage  (without  additional   compensation)  in  the  solicitation  of  proxies
personally, by telephone, electronic mail or facsimile.

                           ANNUAL REPORT AND FORM 10-K

      Without  charge,  beneficial  owners of our Common  Stock as of the record
date of April 30,  2003 may  obtain  copies of our  Annual  Report on Form 10-K,
including financial statements and financial statement schedules, required to be
filed with the SEC for 2002 by submitting a written request to G. Steven Taylor,
Chief Financial Officer, at 2090 Marina Avenue, Petaluma, California 94954.


                                       16