SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934

Filed by the Registrant |X|

Filed by a Party other than the Registrant  |_|

Check the appropriate box:

|_|  Preliminary Proxy Statement            |_|   Confidential, For Use of the
                                                  Commission Only (as permitted
|X|  Definitive Proxy Statement                   by Rule 14a-6(e) (2))
|_|  Definitive Additional materials
|_|  Soliciting Material Under Rule 14a-12

                               REGAN HOLDING CORP.
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                (Name of Registrant as Specified in Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

|X|   No fee required.

|_|   Fee computed on table below per Exchange Act Rules 14a-6(i) (1) and 0-11.

(1)   Title of each class of securities to which transaction applies:

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(3)   Per unit price or other underlying value of transaction  computed pursuant
to  Exchange  Act Rule 0-11 (set  forth the  amount on which the  filing  fee is
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Rule 0-11(a) (2) and identify the filing for which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the form or schedule and the date of its filing.

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      (2)   Form, Schedule or Registration Statement No.:
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                               REGAN HOLDING CORP.

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            To be Held June 10, 2004

         NOTICE IS HEREBY GIVEN THAT the Annual Meeting of Shareholders of Regan
Holding Corp., a California  corporation (the  "Company"),  will be held at 2090
Marina Avenue,  Petaluma,  California  94954 on Thursday,  June 10, 2004 at 8:30
a.m.,  or at any  adjournment  thereof  (the  "Annual  Meeting").  At the Annual
Meeting,  the shareholders  will be asked to consider and act upon the following
matters:


         1.   To elect  five (5)  directors  to hold  office  until  the  Annual
              Meeting of Shareholders in 2005 and until their  successors  shall
              be elected and shall qualify.

         2.   To consider and act upon a proposal to ratify the  appointment  of
              PricewaterhouseCoopers  LLP as independent auditors to examine the
              financial  statements and books and records of the Company for the
              year 2004.

         3.   To consider and act upon such other  business that properly  comes
              before  the  meeting or any  adjournment  or  adjournments  of the
              meeting.

         Only  shareholders of record at the close of business on April 28, 2004
are entitled to notice of and to vote at the Annual Meeting.

         It is very important that your shares are  represented and voted at the
meeting.  Your shares may be voted by returning the enclosed  proxy card. If you
attend the meeting,  you may vote in person even if you have previously mailed a
proxy  card.  We would  appreciate  your  informing  us on the proxy card if you
expect to  attend  the  meeting  so that we can  provide  adequate  seating  for
attendees.

         The  continuing  interest of our  shareholders  in the  business of the
Company is appreciated and we hope many of you will be able to attend the Annual
Meeting.

                                              By Order of the Board of Directors



                                              R. Preston Pitts
                                              Secretary

Dated:   May 10, 2004
Petaluma, California

- --------------------------------------------------------------------------------
It is important that your shares be represented at the Annual Meeting regardless
of the number of shares  you hold.  Whether or not you plan to attend the Annual
Meeting,  please complete and return your proxy in the enclosed envelope as soon
as possible.
- --------------------------------------------------------------------------------


                                       2


                               REGAN HOLDING CORP.

                                 PROXY STATEMENT

                         ANNUAL MEETING OF SHAREHOLDERS
                            To be held June 10, 2004

         The Annual Meeting of Shareholders of Regan Holding Corp., a California
corporation  (the  "Company")  will be held at  2090  Marina  Avenue,  Petaluma,
California 94954 on Thursday,  June 10, 2004 at 8:30 a.m., or at any adjournment
thereof (the "Annual  Meeting")  for the purposes set forth in the  accompanying
Notice of Annual Meeting of  Shareholders.  This Proxy Statement is furnished in
connection  with the  solicitation  by the  Company of proxies to be used at the
Annual  Meeting or at any and all  adjournments  (that take place within  eleven
months from the issuance of such proxy) of such meeting. The enclosed proxy card
is  solicited  by the  Board of  Directors  of the  Company.  By  executing  and
returning  the  enclosed  proxy  card  or  by  following  the  enclosed   voting
instructions, you authorize the persons named in the proxy card to represent you
and vote your shares on the matters described in the Notice of Annual Meeting of
Shareholders.  The mailing address of the Company's  principal executive offices
is 2090 Marina Avenue, Petaluma, California 94954.

         Commencing  approximately  May 10,  2004,  the  Company is mailing  its
Annual  Report on Form 10-K for the year ended  December 31, 2003  together with
this Proxy  Statement and the enclosed  proxy card to the  Shareholders.  If you
attend the Annual Meeting, you may vote in person. If you are not present,  your
shares can be voted only if you have  completed a properly  executed proxy card.
If you have completed a properly  executed proxy card, your shares will be voted
as you  specify.  If no  specification  is  made,  the  shares  will be voted in
accordance with the  recommendations  of the Board of Directors.  You may revoke
the  authorization  given in your proxy  card at any time  before the shares are
voted at the Annual Meeting.  To do this, send a written notice of revocation or
another  signed proxy card dated at a later date to the Secretary of the Company
at the  Company's  principal  executive  offices prior to the date of the Annual
Meeting.  You may also revoke  your proxy by  attending  the Annual  Meeting and
voting in person.

Voting Rights

         The record date for determination of the shareholders  entitled to vote
at the Annual  Meeting is the close of  business  on April 28,  2004.  As of the
record  date,  the  Company  had   outstanding   23,403,889   shares  of  Common
Stock-Series  A, no par value (the  "Series A  Stock"),  and  553,637  shares of
Common  Stock-Series  B, no par value (the "Series B Stock").  As of the date of
this Proxy Statement,  the Company is not in arrears in dividends. The shares of
Series A Stock and Series B Stock are collectively referred to herein as "Common
Stock" and the  holders  of shares of Common  Stock  vote  together  as a single
class.

         The shares of Common Stock are the only outstanding  voting  securities
of the  Company.  A holder of Common Stock is entitled to cast one vote for each
share  held of record by such  holder on the  record  date on all  matters to be
considered  at the  Annual  Meeting.  As  explained  under  Item 1 of this Proxy
Statement,  cumulative  voting will be permitted with respect to the election of
Directors.

         The person appointed by us to act as election inspector for the meeting
will count votes cast by proxy or in person at the Annual  Meeting.  The holders
of a majority of the votes  entitled to be cast,  present either in person or by
proxy, shall constitute a quorum for purposes of the Annual Meeting.  Shares for
which a holder has  elected to  abstain on a matter and broker  non-vote  shares
will count for purposes of  determining  the  presence of a quorum.  For actions
requiring  approval based on a percentage of votes cast,  abstentions and broker
non-votes  will not


                                       3


affect the outcome of the vote.  For  actions  requiring  approval  based on the
number of shares  outstanding,  abstentions  and broker  non-votes will have the
same effect as a negative vote.

         The proxy solicitor,  the election  inspector and the tabulators of all
proxies,   ballots  and  voting  tabulations  that  identify   shareholders  are
independent and are not employees of the Company.

                                     ITEM 1

                              ELECTION OF DIRECTORS

         The Board of Directors  has fixed the number of Directors to be elected
at five (5) and has nominated the persons identified below to serve as Directors
until the next Annual Meeting of Shareholders  and their  respective  successors
shall be  elected  and  shall  qualify.  Each of the  nominees  listed  below is
currently a Director of the Company.

                                                                        Director
Name and Age              Principal Occupation                            Since
- ------------              --------------------                          -------
Lynda L. Regan            Ms.  Regan has served as Chairman of the          1990
55 years old              Board and Chief Executive Officer of the
                          Company since 1992.  She was Senior Vice
                          President  and  Treasurer  from  1990 to
                          1992.

R. Preston                Pitts   Mr.   Pitts   served   as  Chief          1995
52 years old              Financial  Officer of the  Company  from
                          1994 to 1997, as President and Secretary
                          of  the  Company  since  1997,   and  as
                          President, Secretary and Chief Operating
                          Officer of the Company since 1998. As of
                          April 19, 2004, he became  interim Chief
                          Financial Officer of the Company.  Prior
                          to joining the  Company,  he owned Pitts
                          Company,  a  CPA  firm  specializing  in
                          services for insurance companies, served
                          as financial  officer for United  Family
                          Life  Insurance   Company  and  American
                          Security     Insurance    Group,    both
                          Fortis-owned  companies,  and was  Audit
                          Manager for Ernst & Young.

Ute Scott-Smith           Ms.   Scott-Smith   has   run   her  own          1997
44 years old              financial    services   business   since
                          January 2003.  She also served as Senior
                          Vice-President  of the Company from 1990
                          to April of 1997.

Dr. Donald Ratajczak      Dr. Ratajczak is a consulting economist.          2000
61 years old              Prior to April 1, 2003, he was the Chief
                          Executive  Officer  and  Chairman of the
                          Board of Brainworks Ventures, Inc. prior
                          to its  merger  with  Assurance  America
                          Corp.  Since  then,  he has  served as a
                          director of the combined entity.  He has
                          also  served as a member of the board of
                          directors  of  Crown  Craft  since  July
                          2001.  From 1973 until his retirement in
                          June 2002, Dr. Ratajczak was Director of
                          the Economic  Forecasting  Center in the
                          J. Mack Robinson  College of Business of
                          Georgia  State   University.   Prior  to
                          founding   the   Center  in  1973,   Dr.
                          Ratajczak  was  Director of Research for
                          the UCLA Business  Forecasting  Project.
                          Dr.  Ratajczak also serves as a Director
                          of Ruby


                                       4


                          Tuesday,   Inc.,  TBC   Corporation  and
                          Citizen Trust Bank,  and as a Trustee of
                          CIM High Yield  Fund.  He is a member of
                          the American Economic Association.

J. Daniel Speight, Jr.    Mr. Speight is the Vice Chairman,  Chief         2000
47 years old              Financial  Officer and  Director of Flag
                          Financial  Corporation,  a bank  holding
                          company,  and of  Flag  Bank,  a  wholly
                          owned subsidiary of Flag Financial.  Mr.
                          Speight   served   as  Chief   Executive
                          Officer and a Director of Middle Georgia
                          Bankshares,  Inc.  from  1989  until its
                          merger with Flag  Financial  Corporation
                          in March  1998 and has served in various
                          positions as President,  Chief Executive
                          Officer and a Director of Citizens  Bank
                          and   the   resultant   Flag   Financial
                          Corporation   since  1984.  Mr.  Speight
                          previously  served  as  Chairman  of The
                          Bankers  Bank and is  currently a member
                          of the State Bar of Georgia.  He is past
                          Chairman   of   the   Georgia    Bankers
                          Association Community Banking Committee,
                          past President of the Community  Bankers
                          Association   of   Georgia,   and   past
                          Director  of  the  Independent   Bankers
                          Association of America.

The Board of Directors recommends that shareholders vote "FOR" all the nominees.

         Although it is not  contemplated  that any of the nominees will decline
or be unable to serve,  the proxies will be voted by the proxy  holders at their
discretion  for  another  person  if such a  contingency  should  arise.  Unless
otherwise directed in the accompanying proxy, or as specified above, the proxies
will be voted "FOR" the election of the nominees  named above.  Each nominee has
indicated  approval of his or her nomination and his or her willingness to serve
if elected.

         The  Company's  Bylaws  provide  that each  shareholder  is entitled to
cumulate such  shareholder's  votes and give one nominee a number of votes equal
to the number of  directors to be elected  multiplied  by the number of votes to
which such  shareholder's  shares  are  normally  entitled,  or  distribute  the
shareholder's  votes  on the  same  principle  among  as  many  nominees  as the
shareholder  considers  appropriate.  This  cumulative  voting  right may not be
exercised  unless the nominee's name has been placed in nomination  prior to the
voting and one or more shareholders has given notice at the meeting prior to the
voting of the  shareholder's  intent to cumulate such  shareholder's  vote.  The
proxy holders may exercise this cumulative voting right at their discretion. The
candidates  receiving the highest  number of votes of the shares  entitled to be
voted for them up to the number of  directors  to be elected by such  shares are
elected.

         The  nomination of each of the foregoing  nominees was based,  in part,
upon the fact that such nominees intend to vote their  respective  shares of the
Company to elect themselves as Directors.

         Under an insurance  brokerage  agreement  among the  Company,  Lynda L.
Regan and Moody Insurance  Group ("MIG"),  Ms. Regan has agreed that, so long as
the brokerage  agreement remains in effect, she will vote her shares in favor of
the election of Robert Moody,  Jr., MIG's president and sole  shareholder,  as a
Director of the Company  should he wish to be elected.  However,  at the present
time,  MIG  engages  in  business  activities  that  compete  with the  Company.
Therefore,  in order to avoid  any  issue  as to the  propriety  of Mr.  Moody's
serving on the Company's  Board, Mr. Moody has agreed to relinquish his right to
serve on the Board for a period of one year in return for nominal  consideration
from the Company.  The termination of the


                                        5


brokerage  agreement with MIG would not have a material  effect on the financial
condition of the Company.

Board Committees and Meetings

         During the fiscal year that ended on December  31,  2003,  the Board of
Directors held five meetings. During this period, all of the incumbent directors
attended  or  participated  in more than 75% of the  aggregate  of (i) the total
number of  meetings  of the  Board of  Directors  and (ii) the  total  number of
meetings held by all Committees of the Board on which each such director served.

         The Company has one standing Committee:  the Audit Committee. The Audit
Committee  consists of Ute  Scott-Smith,  Dr.  Donald  Ratajczak,  and J. Daniel
Speight, Jr. Each member of the Audit Committee is "independent" as that term is
defined in the New York Stock Exchange listing standards.  Dr. Ratajczak and Mr.
Speight qualify as "audit committee financial experts" under the U.S. Securities
and Exchange Commission rules. During fiscal year 2003, the Audit Committee held
seven meetings.

         The Company  currently has no nominating  committee.  Given the size of
the Company and its  resources,  the Board of  Directors  believes  that this is
appropriate.  The Amended and Restated Bylaws of the Company provides management
to nominate directors for election at the annual meeting of stockholders.

         The  Board  of  Directors  has not  established  a formal  process  for
shareholders to send  communications to the Board. Given the size of the Company
and its resources, the Board of Directors believes that this is appropriate.

Attendance at Annual Meetings

         All directors are expected to attend the annual meeting of shareholders
and be  available,  when  requested  by  the  chair,  to  answer  any  questions
shareholders  may have.  All  members of the Board of  Directors  attended  last
year's annual meeting.

Executive Officers

         In addition to the  Directors  who serve as  executive  officers of the
Company and who are identified  above,  the following  individuals also serve as
executive officers of the Company:

         John W. Abbott,  46 years old, was appointed  Vice  President and Chief
Information  Officer of the Company in March 2003.  From  1999-March  2003,  Mr.
Abbott ran his own consulting firm, WOW Solutions. He was also Vice President of
Technology  Architecture  and  Planning at  SunAmerica  Insurance  Company  from
1997-1999.  Prior to 1997 he served as Vice President at  Transamerica  Life and
Annuity Company.

         Ted E.  Johnson,  Jr., 46 years old,  was  appointed  Chief  Operations
Officer of the Company in October 2003. From 1984 to 2002, Mr. Johnson served in
various leadership  positions at USAA Life Insurance Company.  His last role was
that of Vice President, Business Process Management.

Finance Code of Professional Conduct

         The  Company  has  adopted  a  Finance  Code  of  Professional  Conduct
incorporating the provisions  required by the SEC. The Code applies to the Chief
Executive  Officer,  Chief  Financial  Officer,  Controller  and  other  finance
organization  employees.  The  Code is  attached  as  Exhibit  14 to this  proxy
statement.


                                       6


Family Relationships

         Lynda L. Regan,  Chairman of the Board and Chief  Executive  Officer of
the Company, is married to R. Preston Pitts, President,  Chief Operating Officer
and Director of the Company.

Security Ownership of Certain Beneficial Owners and Management

         The  following  table shows the amount of Series A Stock of the Company
beneficially  owned by the Company's  directors,  the executive  officers of the
Company  named in the Summary  Compensation  Table below and the  directors  and
officers of the  Company as a group.  The  information  set forth below is as of
April 28, 2004. No director or officer owns any Series B Stock.


Name                         Position                               Total               Percent
- ----                         --------                               -----               -------
                                                                                
Lynda L. Regan               Director, Chairman of the           11,736,382  (1)         50.1%
                             Board & Chief Executive Officer

R. Preston Pitts             Director, President, Chief           1,503,773  (2)          6.4%
                             Operating Officer, and interim
                             Chief Financial Officer

Ute Scott-Smith              Director                               406,739  (3)          1.7%

J. Daniel Speight, Jr.       Director                                30,000  (4)             *

Donald Ratajczak             Director                                30,000  (4)             *

John W. Abbott               Chief Information Officer               15,000  (5)             *

All executive officers and                                       13,721,894              58.6%
directors as a group

- ---------------------
    (1) Includes  417,260  shares  issuable  pursuant to stock  options that are
        exercisable within 60 days.

    (2) Includes  745,000  shares  issuable  pursuant to stock  options that are
        exercisable within 60 days.

    (3) Includes  45,000  shares  issuable  pursuant to stock  options  that are
        exercisable within 60 days.

    (4) Includes  30,000  shares  issuable  pursuant to stock  options  that are
        exercisable within 60 days.

    (5) Includes  15,000  shares  issuable  pursuant to stock  options  that are
        exercisable within 60 days.

    *   Indicates that the  percentage of the  outstanding  shares  beneficially
        owned is less than one percent (1%).

Section 16(a) Beneficial Reporting Compliance

         Section  16(a) of the  Securities  Exchange  Act of 1934,  as  amended,
requires the Company's  officers and directors and persons who own more than 10%
of the  Company's  common  stock to file  reports of  ownership  and  changes in
ownership  with  the  Securities  and  Exchange  Commission.  The  rules  of the
Securities  Exchange  Commission require reporting persons to supply the Company
with copies of these reports.

         Based solely on its review of the copies of such reports  received from
reporting  persons,  the Company  believes  that with respect to the fiscal year
ended  December  31,  2003,  all  reporting  persons  timely  filed the required
reports.


                                       7


Certain Shareholders

         The Company knows of no person who is the beneficial owner of more than
five percent of any class of the Company's  outstanding  Common Stock other than
Lynda L.  Regan,  Chairman  of the  Board  and Chief  Executive  Officer  of the
Company,  and R. Preston Pitts,  President and Chief  Operating  Officer,  whose
ownership is listed  above.  The address for Lynda L. Regan and R. Preston Pitts
is 2090 Marina Avenue, Petaluma, California 94954.

Audit Committee

         The Company has a standing  Audit  Committee  and has adopted a written
charter for the Audit  Committee.  The Audit  Committee  oversees the  financial
reporting process,  the system of internal  controls,  the audit process and the
process for  monitoring  compliance  with laws and  regulations.  The  Company's
independent  auditors are  responsible  for performing an audit of the Company's
consolidated   financial   statements  in  accordance  with  auditing  standards
generally  accepted in the United  States.  The following  functions are the key
responsibilities of the Audit Committee:

         o    Selecting,  evaluating  and,  where  appropriate,   replacing  the
              independent auditors;

         o    Reviewing the terms of engagement of the independent  auditors;

         o    Reviewing the Company's procedures with respect to appropriateness
              of  significant  financial  policies  and  accounting  systems and
              effectiveness of the Company's internal controls;

         o    Reviewing  information from the independent auditors pertaining to
              the independent  auditors'  independence;

         o    Reviewing  the audited  financial  statements in the Annual Report
              filed on Form 10-K with management,  including a discussion of the
              quality, not just the acceptability, of the accounting principles,
              the  reasonableness  of significant  adjustments,  if any, and the
              clarity of disclosures in the financial statements;

         o    Reviewing  with  the  Company's   independent   auditors  who  are
              responsible  for  expressing an opinion on the conformity of those
              audited financial  statements with generally  accepted  accounting
              principles,  their  judgment  as to  the  quality,  not  just  the
              acceptability, of the Company's accounting principles; and

         o    Reviewing  and  assessing  the  adequacy of the Audit  Committee's
              Charter annually and recommending revisions to the Board.

Directors' Compensation

         The  compensation  for directors of the Company who are not officers or
employees  of the  Company  currently  consists  of a $10,000  annual fee plus a
$1,500  attendance  fee for each  Board or  committee  meeting  attended.  Also,
outside  directors  of the  Company  are  eligible  to  receive  stock  options.
Currently,  Donald Ratajczak, Ute Scott-Smith and J. Daniel Speight, Jr. are the
only  outside  directors  of the  Company.  The other  directors  are  otherwise
employed by the  Company and are not  compensated  for serving as  directors  or
attending Board of Directors' or committee meetings.

Executive Compensation

         The following Summary Compensation Table sets forth the compensation of
(i)  the  Company's  Chief  Executive  Officer,  (ii)  the  three(1) most highly
compensated  executive officers other than the Chief Executive Officer and (iii)
the former Chief  Operations  Officer,  William J. Hrabik, whose employment  was
terminated  prior  to the  end  of the  fiscal  year  2003,  who  but  for  such
termination would have been one of such four most highly  compensated  executive
officers of the Company (together,  the "named executive officers") for services
in all  capacities  to the Company and its  subsidiaries  during 2003,  2002 and
2001:

- --------
1 The  Company is  required to disclose  the  compensation  of the four  highest
compensated executive officers other than the Chief Executive Officer.  However,
only three such  executive  officers were employed at the end of the fiscal year
2003.

                                       8


Summary Compensation Table



                            Annual Compensation                               Long-Term Compensation
- ------------------------------------------------------------------------------------------------------
    Name and      Year             Salary     Bonus (1)           Other
    Position                                                      Annual                Stock
                                                               Compensation            Options
- ------------------------------------------------------------------------------------------------------
                                                                      
Lynda L. Regan,   2003            $600,000    $150,000           $6,000(2)              0
Chief Executive                                                  $6,827(4)
Officer                                                         $14,126(3)
- ------------------------------------------------------------------------------------------------------
                  2002            $613,872    $179,999           $5,500(2)              0
                                                                $18,316(4)
                                                                $11,427(3)
- ------------------------------------------------------------------------------------------------------
                  2001            $613,872    $118,169           $3,150(2)              0
                                                                $18,811(4)
                                                                $14,126(3)
- ------------------------------------------------------------------------------------------------------
R. Preston        2003            $450,000    $112,500           $3,600(2)              0
Pitts,                                                           $6,638(4)
President and
Chief Operating
Officer
- ------------------------------------------------------------------------------------------------------
                  2002            $460,414    $157,503           $3,428(2)           75,000
                                                                $15,110(4)
- ------------------------------------------------------------------------------------------------------
                  2001            $460,414    $156,028           $3,150(2)              0
                                                                $15,343(4)
- ------------------------------------------------------------------------------------------------------
G. Steven         2003(5)         $210,000     $31,500           $2,400(2)           50,000
Taylor, Former                                                   $4,845(4)
Chief Financial
Officer
- ------------------------------------------------------------------------------------------------------
                  2002            $210,000     $78,808           $2,975(2)           50,000
                                                                 $6,581(4)
- ------------------------------------------------------------------------------------------------------
                  2001            $197,019     $37,356           $5,100(2)              0
- ------------------------------------------------------------------------------------------------------
John W. Abbott,   2003(6)         $140,539     $20,000                               75,000
Chief
Information
Officer
- ------------------------------------------------------------------------------------------------------
William J.        2003(7)         $122,804     $20,000           $4,284(2)              0
Hrabik, Former                                                  $80,769(8)
Chief
Operations
Officer
- ------------------------------------------------------------------------------------------------------
                  2002            $200,000     $90,067           $5,500(2)           50,000
                                                                 $3,202(4)
- ------------------------------------------------------------------------------------------------------
                  2001            $189,615     $48,154           $4,960(2)              0
                                                                 $2,173(4)
- ------------------------------------------------------------------------------------------------------

(1)  Includes bonuses in the year in which they were earned.

(2)  The Company matches  contributions made to its 401(k) Plan at a rate of 50%
     of employee contribution, up to 6% of total annual compensation, or a total
     deferral of $12,000.

(3)  The Company pays interest on debt related to a split dollar life  insurance
     policy under which Ms. Regan is the beneficiary.  This policy was cancelled
     on December 31, 2003.

(4)  The  Company  matches  contributions  made  by  certain  employees  to  the
     Company's  non-qualified  deferred  compensation  plan  at a rate of 50% of
     employee contribution,  up to 6% of total annual compensation deferred less
     amounts matched under the Company's 401(k) Plan.


                                        9


(5)  Mr. Taylor's employment was terminated April 16, 2004

(6)  Mr. Abbott's employment commenced March 12, 2003.

(7)  Mr. Hrabik's employment was terminated July 1, 2003.

(8)  Amount represents cash paid to Mr. Hrabik for severance.

                      Stock Option Grants in Last Fiscal Year


- -------------------------------------------------------------------------------------------------------------
       (a)                (b)               (c)               (d)               (e)               (f)
       Name                              % of Total       Exercise or     Expiration Date      Grant Date
                                        Stock Options      Base Price                        Present Value
                        Number of        Granted to          ($/Sh)                             (1) ($)
                      Stock Options     Employees in
                        Granted         Fiscal Year
- -------------------------------------------------------------------------------------------------------------
                                                                                  
Lynda L. Regan              0                0                 0                 0                  0
- -------------------------------------------------------------------------------------------------------------
R. Preston Pitts            0                0                 0                 0                  0
- -------------------------------------------------------------------------------------------------------------
G. Steven Taylor         50,000              6%              $1.69             6/9/13             8,712
- -------------------------------------------------------------------------------------------------------------
John W. Abbott           75,000             10%              $1.68            3/12/13            15,014
- -------------------------------------------------------------------------------------------------------------
William J. Hrabik           0                0                 0                 0                  0
- -------------------------------------------------------------------------------------------------------------

(1)      The  present  value on the grant date was  estimated  using the minimum
         value method with the following assumptions;  a risk free interest rate
         of 2.20% - 2.57%, an expected life of 5 years, and no dividend yield.

             Aggregated Stock Options Exercises in Last Fiscal Year

                     And Fiscal Year-end Stock Option Values


         The  following  table sets forth  certain  information  concerning  the
exercise of options by each of the named  executive  officers during fiscal 2003
and the  number  and  value of  unexercised  options  held by each of the  named
executive officers as of December 31, 2003.



- -------------------------------------------------------------------------------------------------------------

                                                           Number of                 Value of Unexercised
                        Shares                           Stock Options            in-the-money Stock Options
                     Acquired on       Value           at Fiscal year End           at Fiscal Year End ($)
       Name            Exercise     Realized($)    Exercisable/Unexercisable      Exercisable/Unexercisable
- -------------------------------------------------------------------------------------------------------------
                                                                              
Lynda L. Regan         125,000        $75,000          312,945/187,055               $ 40,362/$26,693
- -------------------------------------------------------------------------------------------------------------
R. Preston Pitts        30,000        $38,100          605,000/265,000               $277,200/$45,100
- -------------------------------------------------------------------------------------------------------------
G. Steven Taylor          --            --             100,000/150,000               $ 14,500/$10,000
- -------------------------------------------------------------------------------------------------------------
John W. Abbott            --            --                --/75,000                  $     --/$750
- -------------------------------------------------------------------------------------------------------------
William J. Hrabik         --            --                  --/--                    $     --/$--
- -------------------------------------------------------------------------------------------------------------



                                10


Stock Options and Stock Awards

         The Company  currently  sponsors two  stock-based  compensation  plans.
Under both plans,  the exercise  price of each option equals the estimated  fair
value of the  underlying  common  stock on the date of grant,  as  estimated  by
management,  except for incentive stock options granted to shareholders  who own
10% or more of the Company's  outstanding stock, where the exercise price equals
110% of the estimated  fair value.  Both plans are  administered  by committees,
which are appointed by the Company's Board of Directors.

         Producer  Option Plan -- Under the Regan Holding Corp.  Producer  Stock
Option and Award plan (the  "Producer  Option  Plan"),  the Company may grant to
Legacy  Marketing  producers  and Legacy  Financial  registered  representatives
shares of the  Company's  common  stock and  non-qualified  stock  options  (the
"Producer  Options") to purchase the  Company's  common  stock.  A total of 12.5
million  shares have been  reserved  for grant under the  Producer  Option Plan.
Total stock options  granted to Producers for 2003,  2002, and 2001 were 15,000,
10,000,  and 265,000.  Total expenses  recorded for Producer stock option grants
were $10,000, $4,000, and $96,000 during 2003, 2002 and 2001. The Producer stock
options  granted  for each of the three  years  ended  December  31, 2003 vested
immediately  upon the grant date.  The fair value of the  Producer  options were
estimated  using  the  Black-Scholes  option-pricing  model  with the  following
assumptions:

                                  2003             2002            2001
                                ------------     ------------    ------------
  Risk-free interest rates          3.19%           4.78%        5.13%-6.80%
  Volatility                          27%             27%            27%-31%
  Dividend yield                    None             None               None
  Expected life                  6 years          6 years         6-10 years

         The following table  summarizes  information  with respect to shares of
Series A common stock awarded to non-employees:

                                                   2001
                                              -------------
                     Share grants                    48,000
                     Fair value per share     $  1.53-$1.65
                     Expense recorded         $      75,000

         There were no shares of Series A common stock awarded to  non-employees
during  2003 and 2002.  The share grant for 2001 listed  above  includes  15,000
shares of Series A common  stock that the  Company was  obligated  to award to a
service provider, but had not been issued as of December 31, 2003.

         Employee Option Plan -- Under the Regan Holding Corp. 1998 Stock Option
Plan (the  "Employee  Option  Plan"),  the  Company may grant to  employees  and
directors  incentive  stock  options and  non-qualified  options to purchase the
Company's common stock (collectively  referred to herein as "Employee Options").
A total of 8.5 million  shares have been  reserved  for grant under the Employee
Option Plan.  The Employee  Options  generally  vest over four or five years and
expire in ten years,  except for incentive stock options granted to shareholders
who own 10% or more of the  outstanding  shares of the  Company's  stock,  which
expire in five years.  The Company uses the intrinsic value method of accounting
for stock-based awards granted to employees and, accordingly, does not recognize
compensation expense for its stock-based awards to employees.


                                11


Stock option activity under both the Producer and Employee plans was as follows:

                                                                  Total
                                                              Weighted average
                                                 Shares        Exercise Price
                                                 ------        --------------
          Outstanding at December 31, 2000     13,376,000         $ 1.28
          Granted                               2,976,000         $ 1.62
          Exercised                                    --         $   --
          Forfeited                              (788,000)        $ 1.25

          Outstanding at December 31, 2001     15,564,000         $ 1.35
          Granted                               1,153,000         $ 1.68
          Exercised                                    --         $   --
          Forfeited                              (768,000)        $ 1.22

          Outstanding at December 31, 2002     15,949,000         $ 1.38
          Granted                                 788,000         $ 1.69
          Exercised                              (155,000)        $ 1.27
          Forfeited                              (797,000)        $ 1.38

          Outstanding at December 31, 2003     15,785,000         $ 1.39

          Exercisable at December 31, 2001     11,512,000         $ 1.31
          Exercisable at December 31, 2002     12,407,000         $ 1.32
          Exercisable at December 31, 2003     13,106,000         $ 1.35

         The  following  table  summarizes   information   about  stock  options
outstanding at December 31, 2003 under both plans:


                                     Options Outstanding               Options Exercisable
                          -----------------------------------------  ----------------------
                                         Weighted         Weighted                 Weighted
                                          Average         Average                  Average
                                         Remaining        Exercise                 Exercise
Range of exercise prices   Shares     Contractual Life      Price       Shares       Price
- ------------------------   ------     ----------------      -----       ------       -----
                                                                      
    $ 0.73-$0.84          1,449,000        1.6              $ 0.73    1,449,000      $ 0.73
    $       1.03            120,000        1.1              $ 1.03      120,000      $ 1.03
    $ 1.27-$1.40          5,601,000        1.5              $ 1.27    5,556,000      $ 1.27
    $       1.53          4,119,000        3.7              $ 1.53    3,507,000      $ 1.53
    $       1.61          1,987,000        3.8              $ 1.61    1,798,000      $ 1.61
    $ 1.65-$1.68          1,810,000        7.3              $ 1.67      661,000      $ 1.66
    $ 1.69-$1.70            699,000        9.2              $ 1.69       15,000      $ 1.69


Certain Relationships and Related Transactions

         During 2003, the Company amended its  Shareholder  Agreement with Lynda
L. Regan,  Chief Executive  Officer of the Company and Chairman of the Company's
Board of Directors.  Under the terms of the amended agreement, upon the death of
Ms.  Regan,  the  Company  would have the  option  (but not the  obligation)  to
purchase from Ms.  Regan's  estate all shares of common stock that were owned by
Ms. Regan at the time of her death,  or were  transferred  by her to one or more
trusts prior to her death. In addition,  upon the death of Ms. Regan,  her heirs
would have the option (but not the obligation) to sell their inherited shares to
the Company. The purchase price to be paid by the Company shall be equal to 125%
of the fair market  value of the shares.  The  Company  has  purchased  two life
insurance policies with a combined face amount of $29 million for the purpose of
funding this potential obligation upon Ms. Regan's death.


                                12


Report on Executive Compensation

         The Board of Directors develops and administers the Company's executive
compensation policies and programs.  Lynda L. Regan is the Company's Chairman of
the Board of Directors and Chief  Executive  Officer and R. Preston Pitts is the
Company's  President  and Chief  Operating  Officer.  Ms. Regan does not vote on
matters  relating to her own  compensation or that of Mr. Pitts.  Mr. Pitts does
not vote on matters relating to his own compensation or that of Ms. Regan. These
policies and programs are generally  intended to: (i) relate the compensation of
the  Company's  executives  to the success of the Company and to the creation of
shareholder  value;  and (ii)  attract,  motivate  and retain  highly  qualified
executives.  In  establishing  a level of  compensation,  the Board  considers a
number of factors, including; (i) the financial condition and performance of the
Company;  (ii) the compensation levels of executives in comparable  positions of
companies in industries in which the Company competes for executives,  primarily
the financial services and insurance industries;  and (iii) the abilities of the
executives  and  their  contributions  to  the  Company's  strategic  goals  and
performance.

         Each year,  the Board of  Directors  reviews  the  Company's  executive
compensation  policies and  programs to ensure that  executive  compensation  is
linked to the creation of shareholder value and to assess the competitiveness of
the compensation programs.  Compensation for executives during 2003 consisted of
base pay and incentive  bonuses.  Base pay for executives is determined based on
the factors set forth above.

         In 2003,  the  Board of  Directors  approved  the  following  two bonus
policies  (i) the  Executive  Officer  Personal  Performance  Bonus  policy (the
"Performance  Bonus"),  and (ii) the  Executive  Officer Net Income Bonus policy
(the "Net Income  Bonus").  These bonus policies  provide  compensation  for the
following executive officer positions: Chief Executive Officer,  President/Chief
Operating Officer,  Chief Financial Officer, Chief Information Officer and Chief
Operations Officer (collectively, the "Executive Officers").

         The  Performance  Bonus will be calculated as follows:  Each  Executive
Officer is entitled to an annual Personal  Performance bonus that is to be based
on a percentage  of annual  salary (the "Bonus  Percentage").  The maximum Bonus
Percentage will be established by the Chief Executive Officer, President and the
Board of  Directors  no later  than the first  quarter  of the year in which the
bonus can be earned (the "Bonus Year").  Payment of the maximum Bonus Percentage
will be contingent  upon  achievement of personal  performance  goals during the
Bonus Year. Each respective  Executive  Officer and his or her superior  officer
will agree upon  personal  performance  goals no later than the first quarter of
each Bonus Year.  Calculation of the personal  performance bonus to be paid will
be based on the percentage of personal  performance  goals achieved.  Payment of
the Personal Performance Bonus will be made during the first quarter of the year
following the Bonus Year.

         In addition to the Performance  Bonus,  Executive Officers can earn the
Net Income Bonus.  Each Executive  Officer's Net Income Bonus will be calculated
as follows: A percentage of Regan Holding Corp. consolidated net income (defined
below) during the Bonus Year will be allocated to each  Executive  Officer.  The
percentage to be allocated to each Executive  Officer will be established by the
Chief Executive Officer, the President and the Board of Directors.  For purposes
of this  calculation,  Net  Income is defined as  consolidated  net income  from
operations, prepared in accordance with accounting principles generally accepted
in the  United  States,  excluding  all  Executive  Officer  bonuses  and net of
applicable income taxes.

                                                     Respectfully submitted,

                                                     Lynda L. Regan
                                                     R. Preston Pitts
                                                     Donald Ratajczak
                                                     Ute Scott-Smith
                                                     J. Daniel Speight, Jr.


                                       13


Performance Data

         The Company's  Common Stock became subject to the  Securities  Exchange
Act of 1934 in  November  1991 as a result of the  issuance  of shares of Common
Stock in connection with the acquisition of LifeSurance  Corporation.  There has
never  been an active  public  trading  market for the  Common  Stock.  Prior to
December 31, 1992,  the Company issued  5,935,094  shares of Series A Redeemable
Common  Stock at prices  ranging  from $1.00 to $2.25 per share.  This stock was
issued in accordance  with the terms of the 701 Asset  Accumulator  Program (the
"701  Plan")  between the  Company,  its  independent  insurance  producers  and
employees,  and the Confidential  Private Placement  Memorandum and Subscription
Agreement  (the  "Subscription  Agreement")  between  the  Company  and  certain
accredited  investors.  Under  the  terms of the 701  Plan and the  Subscription
Agreement, the Series A Redeemable Common Stock may be redeemed at the option of
the holder after being held for two  consecutive  years,  at a redemption  price
based upon current market value,  subject to the Company's  ability to make such
purchases under applicable  corporate law. In connection with the merger in 1991
between the  Company and  LifeSurance  Corporation,  615,242  shares of Series B
Redeemable  Common Stock were  authorized  and issued in exchange for all of the
outstanding stock of LifeSurance  Corporation.  Under the merger agreement,  the
Series B Redeemable  Common Stock may be redeemed by the holder in quantities of
up to 10% per year,  at a  redemption  price based upon  current  market  value,
provided that the redemption is in accordance with applicable corporate law.

         In 1996,  the  Company  began  repurchasing  shares of its Series A and
Series B Redeemable Common Stock (collectively referred to as "Redeemable Common
Stock") and began voluntarily  repurchasing  shares of its Common Stock that are
not redeemable at the option of the holder  ("Non-Redeemable Common Stock"). The
repurchase  prices of the Redeemable and  Non-Redeemable  shares of Common Stock
are based on an  independent  appraisal  of the fair market value of the shares.
The fair market value of the Non-Redeemable Common Stock is typically lower than
that of the  Redeemable  Common  Stock.  This  difference  in fair market values
reflects  the  fact  that  the  Company  is  not  obligated  to  repurchase  the
Non-Redeemable   Common  Stock.   The  prices  paid  for  the   Redeemable   and
Non-Redeemable  Common  Stock  since  December  31,  1996  are set  forth in the
following table:

- --------------------------------------------------------------------------------
Appraisal Date                             Price Per Share
- --------------------------------------------------------------------------------
                     Redeemable Common       Redeemable
                           Stock            Common Stock          Non-Redeemable
                         Series A             Series B             Common Stock
- --------------------------------------------------------------------------------
December 31, 1996         $0.78                 $0.78                 $0.70
- --------------------------------------------------------------------------------
June 30, 1997             $0.84                 $0.84                 $0.84
- --------------------------------------------------------------------------------
December 31, 1997         $0.96                 $0.96                 $0.73
- --------------------------------------------------------------------------------
June 30, 1998             $1.35                 $1.35                 $1.03
- --------------------------------------------------------------------------------
December 31, 1998         $1.66                 $1.66                 $1.27
- --------------------------------------------------------------------------------
June 30, 1999             $1.81                 $1.81                 $1.39
- --------------------------------------------------------------------------------
December 31, 1999         $1.99                 $1.99                 $1.53
- --------------------------------------------------------------------------------
June 30, 2000             $2.00                 $2.00                 $1.53
- --------------------------------------------------------------------------------
December 31, 2000         $2.10                 $2.10                 $1.61
- --------------------------------------------------------------------------------
June 30, 2001             $2.16                 $2.16                 $1.65
- --------------------------------------------------------------------------------
December 31, 2001         $2.19                 $2.19                 $1.68
- --------------------------------------------------------------------------------
June 30, 2002             $2.19                 $2.19                 $1.68
- --------------------------------------------------------------------------------
December 31, 2002         $2.20                 $1.82                 $1.69
- --------------------------------------------------------------------------------
June 30, 2003             $2.22                 $1.83                 $1.70
- --------------------------------------------------------------------------------
December 31, 2003         $2.21                 $1.82                 $1.69
- --------------------------------------------------------------------------------

                                       14


Compensation Committee Interlocks and Insider Participation

         As noted above, the Company does not have a compensation committee. The
compensation  of executive  officers is  determined  by the Board of  Directors.
Lynda L. Regan, who is Chief Executive Officer of the Company,  is also Chairman
of the Board of Directors  and R.  Preston  Pitts,  who is  President  and Chief
Operating  Officer,  is also a director.  None of the executive  officers of the
Company  serves as a director  or member of the  compensation  committee  of any
entity  that has one or more  executive  officers  serving as a director  of the
Company.

Audit Committee Report

         During 2003,  at each of its  meetings,  the Audit  Committee  met with
senior members of management and the Company's independent auditors.  Management
reviewed the audited financial statements in the Annual Report on Form 10-K with
the Audit  Committee.  The Audit  Committee  discussed  with  management and the
independent auditors the quality, not just the acceptability,  of the accounting
principles,  the  reasonableness  of significant  judgments,  and the clarity of
disclosures in the financial statements.  During 2003, (i) Seven Audit Committee
meetings  where  held,  and (ii) the members of the Audit  Committee  maintained
their  independence (as such term is defined in the  Sarbanes-Oxley Act of 2002)
from the Company.

         The Audit  Committee also discussed with its  independent  auditors the
matters  required to be  discussed by  Statement  Of Auditing  Standards  No. 61
(Communications  with Audit  Committees,  as amended).  The Audit Committee also
received  from its  independent  auditors  the written  disclosures  required by
Independence  Board  Standard No. 1 and discussed  with them their  independence
from management and the Company,  and considered the  compatibility of non-audit
services with the auditors' independence.

         In performing these functions, the Audit Committee acts in an oversight
capacity,  relying on the work and assurances of the Company's  management which
has  the  primary  responsibility  for  the  financial  statements,  and  or the
independent auditors, who, in their report, express an opinion on the conformity
of the Company's annual financial  statements to generally  accepted  accounting
principles.

         In reliance on these reviews and  discussions,  the Audit Committee has
recommended  to the Board of Directors that the audited  consolidated  financial
statements be included in the Company's  Annual Report on Form 10-K for the year
ended December 31, 2003 for filing with the Securities and Exchange Commission.

         Respectfully submitted by the Audit Committee,

                                            Ute Scott-Smith, Chairperson
                                            Dr. Donald Ratajczak
                                            J. Daniel Speight, Jr.


                                       15


Audit Fees

The aggregate  fees billed for each of the fiscal years ended  December 31, 2003
and  2002 for  professional  services  rendered  by  PricewaterhouseCoopers  LLP
("PwC") for the audit of the Company's annual financial statements and review of
the financial  statements  included in the  Company's  Form 10-Q or for services
that are normally  provided by PwC in connection  with  statutory and regulatory
filings or engagements totaled $296,148 and $246,168.

Audit-Related Fees

The aggregate  fees billed for each of the fiscal years ended  December 31, 2003
and 2002 for audit-related  fees totaled $56,869 and $83,938.  The audit related
services  performed  by PwC in 2003 and 2002  consisted  primarily  of review of
amendments to a  registration  statement  filed with the Securities and Exchange
Commission.


Tax Fees

No  aggregate  fees were  billed in each of the last two years for  professional
services rendered by PwC for tax compliance, tax advice and tax planning.

All Other Fees

No aggregate  fees were billed in each of the last two years for other  services
rendered by PwC.

Audit Committee Pre-Approval Policies and Procedures

All services to be performed for the Company by PwC must be  pre-approved by the
Company's Audit Committee.


                                     ITEM 2

          RATIFICATION OF APPOINTMENT OF PRINCIPAL INDEPENDENT AUDITORS

         The Board of  Directors  recommends  that the  shareholders  vote "FOR"
ratification  of the  appointment  of  PricewaterhouseCoopers  LLP as  principal
independent  auditors for the year ending December 31, 2004, and your proxy will
be so voted unless you specify otherwise.

         The Board of Directors  has  appointed  PricewaterhouseCoopers  LLP, as
principal  independent auditors for the Company for the year ending December 31,
2004.

         Representatives  of  PricewaterhouseCoopers  LLP  are  expected  to  be
present at the Annual  Meeting and will be available  to respond to  appropriate
questions.  Those  representatives will have the opportunity to make a statement
if they desire to do so.

         The approval of this  appointment  requires the affirmative vote of the
holders of a majority of the outstanding shares of Common Stock.


                                       16


                                     ITEM 3

                                  OTHER MATTERS

         As of the date of this Proxy Statement, the Board of Directors knows of
no matters which will be presented for consideration at the Annual Meeting other
than the  proposals  set forth in this  proxy  statement.  If any other  matters
properly come before the Annual  Meeting,  it is intended that the persons named
in the proxy will act in respect thereof in accordance with their best judgment.

                              SHAREHOLDER PROPOSALS

         Any  shareholder  who  intends to present a proposal at the 2005 Annual
Meeting of Shareholders for inclusion in the Company's Proxy Statement and proxy
form relating to such meeting must submit such  proposal in writing,  along with
proof of eligibility,  to the Company's Secretary (2090 Marina Avenue, Petaluma,
CA 94954). Such proposals must be received by the Company no later than November
22, 2004.

                             SOLICITATION OF PROXIES

         The cost of  soliciting  proxies in the  accompanying  form has been or
will be paid by the Company.  In addition to solicitation by mail,  arrangements
may be made with brokerage houses and other custodians, nominees and fiduciaries
to send proxy material to their  principals,  and the Company may reimburse them
for  their  expenses  in doing so. To the  extent  necessary  in order to assure
sufficient  representation,  officers  and regular  employees of the Company may
engage  (without  additional   compensation)  in  the  solicitation  of  proxies
personally, by telephone, electronic mail or facsimile.

                           ANNUAL REPORT AND FORM 10-K

         Without charge,  beneficial owners of our Common Stock as of the record
date of April 28,  2004 may  obtain  copies of our  Annual  Report on Form 10-K,
including financial statements and financial statement schedules, required to be
filed with the SEC for 2003 by submitting a written request to R. Preston Pitts,
President, at 2090 Marina Avenue, Petaluma, California 94954.


                                       17


                                    Exhibit 1

                     REGAN HOLDING CORP. BOARD OF DIRECTORS
                             AUDIT COMMITTEE CHARTER

PURPOSE

The Audit  Committee  of the Regan  Holding  Corp.  (the  "Company's")  Board of
Directors (the "Board") shall review and report to the Board regarding:

o      the appropriateness of the Company's accounting policies,

o      the adequacy of the Company's  internal  controls and  reliability of the
       Company's financial information reported to the public,

o      the Company's compliance with legal and regulatory requirements, and

o      the independence and performance of the Company's  internal  auditors and
       independent accountants.


COMPOSITION

That the Audit Committee shall be appointed by the Board and shall have at least
three members,  including one  Chairperson.  All members of the Audit  Committee
shall meet independence and expertise requirements as follows:

o      No  member  shall  have  been  employed  by  the  Company,  or any of its
       affiliates, within the past three (3) years;

o      No member  shall  conduct a  business  relationship,  or be an  executive
       officer, partner or controlling shareholder of an organization that has a
       business  relationship,  with the Company which is deemed by the Board to
       interfere with such member's independence;

o      No member shall be an immediate  family member of a person who is, or has
       been in the past three years, an executive  officer of the Company or any
       of its affiliates;

o      No member shall be an executive  of another  company if any  executive of
       the Company serves on the Compensation Committee of such other company;

o      Each member of the Audit  Committee must be financially  literate  (i.e.,
       able  to  read  and  understand  financial  statements)  or  must  become
       financially literate within a reasonable period of time after appointment
       to the Committee; and,

o      At least one  member  of the Audit  Committee  must  have  accounting  or
       financial management experience.

MEETINGS

The Audit Committee shall meet formally at least two times each fiscal year.

The Audit  Committee  will hold  separate  private  meetings  at least once each
fiscal year with each of: (i) internal  auditors;  (ii) a representative  of the
independent accountants; and, (iii) general counsel.




KEY RESPONSIBILITIES

Oversight of Independent Accountants

The  independent  accountants  shall have ultimate  accountability  to the Audit
Committee and the Board of Directors.

The Audit Committee shall:

o      Select,   evaluate  and,  where  appropriate,   replace  the  independent
       accountants;

o      Review  the  terms  of the  engagement  of the  independent  accountants,
       including  the  scope  of  their  audit,   proposed  fees  and  personnel
       qualifications;

o      Periodically   review   information  from  the  independent   accountants
       pertaining to the  independent  accountants'  independence,  discuss such
       information with the independent accountants and, if so determined by the
       Audit  Committee,  recommend  that the Board take  appropriate  action to
       satisfy itself of such independence;

o      Review with the independent accountants and management the results of the
       independent accountants' year-end audit;

o      Review with the  independent  accountants  and management the independent
       accountants'  report  relating to  reportable  conditions in the internal
       control structure and financial reporting practices; and,

o      Receive  and  review   required   communications   from  the  independent
       accountants.

Oversight of Internal Auditors

The Audit Committee shall:

o      Review  with  internal  auditors,  or with  management  in the absence of
       internal  auditors,  the  Company's  major  financial  and business  risk
       exposures and steps taken to monitor and control such exposures;

o      Review  with  internal  auditors,  if any,  the  planned  internal  audit
       activities and the results of such activities

Oversight of the Company's Financial Reporting Process

The Audit Committee shall:

o      Review with the  independent  accountants  and  management  the Company's
       Annual Report on Form 10-K and, if  satisfied,  recommend its approval to
       the Board for filing with the Securities and Exchange Commission; and,

o      Through its  Chairperson or his or her designee,  review with  management
       and the independent  accountants the Company's  quarterly reports on Form
       10-Q prior to filing with the Securities Exchange Commission;

o      Review with  management the Company's  annual proxy statement and related
       materials  and, if satisfied,  recommend  their approval to the Board for
       filing with the Securities and Exchange Commission;

o      Prepare the report  required by the rules of the  Securities and Exchange
       Commission to be included in the Company's annual proxy statement;

o      Review  changes in the  Company's  accounting  policies and practices and
       significant judgments that may affect the financial results;

o      Review the nature of any unusual or significant commitments or contingent
       liabilities  together with the  underlying  assumptions  and estimates of
       management; and,

o      Review the effect of changes in accounting  standards that may materially
       affect the Company's financial reporting practices.




Assist the Board in  Oversight of the  Company's  Compliance  with  Policies and
Procedures Addressing Legal and Ethical Concerns

The Audit Committee shall:

o      Review with  management and internal  auditors,  if any, the adequacy and
       effectiveness of the Company's internal controls; and,

o      Review  the  Company's  procedures  with  respect to  appropriateness  of
       significant accounting policies and adequacy of financial controls.

o      Review and monitor the Company's compliance program; and,

o      Review with the Company's  general counsel material  litigation and other
       legal matters as appropriate

OTHER MATTERS

In order to effectively  carry out its duties,  the Audit  Committee  shall have
authority as it deems necessary to (i) retain special legal, accounting or other
consultants  to  advise  the  Committee;  (ii)  to  confer  with  the  Company's
independent accountants,  internal auditors,  general counsel and Officers; and,
(iii) to conduct or authorize  investigations  into any matters within the scope
of the Committee's responsibilities.

While the Audit Committee has the  responsibilities and powers set forth in this
Charter,  it is not the duty of the Audit Committee to plan or conduct audits or
to determine that the Company's  financial  statements are complete and accurate
and are in accordance with generally accepted accounting principles. This is the
responsibility of management and the independent accountants. Nor is it the duty
of the Audit Committee to conduct investigations,  to resolve disagreements,  if
any, between management and the independent  accountants or to assure compliance
with laws and regulations.

The Audit  Committee  shall  reassess the  adequacy of its charter  annually and
recommend any proposed changes to the Board for approval.




                                   Exhibit 14

             RHC Holding Corp. Finance Code of Professional Conduct

         Regan Holding Corp. and its subsidiaries  (RHC) strongly promote a high
degree of professional  conduct in the practice of financial  management.  RHC's
Chief Executive Officer (CEO),  President,  Chief Financial Officer (CFO), Chief
Information  Officer (CIO), Chief Operations Officer (COO), and Legacy Marketing
Group's Vice  President of  Marketing,  Vice  President  of  Distribution,  Vice
President of Product Development,  Vice President,  LFS Marketing  (collectively
"the Officers"), and employees of the finance organization hold an important and
elevated  role in corporate  governance  in that they are  uniquely  capable and
empowered to ensure that all shareholders' interests are appropriately balanced,
protected and  preserved.  This Finance Code of  Professional  Conduct  embodies
principles  to which we are  expected to adhere and  advocate.  These tenets for
ethical  business  conduct  encompass  rules  regarding both individual and peer
responsibilities, as well as responsibilities to RHC employees and shareholders.
RHC expects the  Officers  and Finance  organization  employees to abide by this
Code as well as all  applicable RHC business  conduct  standards and policies or
guidelines in RHC's  employee  handbook  relating to areas covered by this Code.
Any  violations  of the RHC Finance Code of  Professional  Conduct may result in
disciplinary action, up to and including termination of employment.

         All  employees  covered by this  Finance Code of  Professional  Conduct
will:

         o        Act with honesty and  integrity,  avoiding  actual or apparent
                  conflicts  of  interest  in  their personal  and  professional
                  relationships.

         o        Provide   shareholders  with  information  that  is  accurate,
                  complete,    objective,    fair,    relevant,    timely    and
                  understandable,  including  in our  filings  with,  and  other
                  submissions to, the U.S Securities and Exchange Commission.

         o        Comply with rules and regulations of federal, state, and local
                  governments,   and  other   appropriate   private  and  public
                  regulatory agencies.

         o        Act in good faith, responsibly,  with due care, competence and
                  diligence,  without misrepresenting material facts or allowing
                  one's independent judgment to be subordinated.

         o        Respect the  confidentiality  of  information  acquired in the
                  course of one's  work  except  when  authorized  or  otherwise
                  legally obligated to disclose.

         o        Not use  confidential  information  acquired  in the course of
                  one's work for personal advantage.

         o        Share knowledge and maintain professional skills important and
                  relevant to shareholder' needs.

         o        Proactively promote and be an example of ethical behavior as a
                  responsible  partner  among  peers  and  others  in  the  work
                  environment.

         o        Achieve responsible use, control, and stewardship over all RHC
                  assets and resources that are employed or entrusted to us.

         o        Not unduly or fraudulently influence,  coerce,  manipulate, or
                  mislead any  authorized  audit or  interfere  with any auditor
                  engaged in the performance of an internal or independent audit
                  of RHC's financial statements or accounting books and records.

         If you are aware of any  suspected or known  violations of this Code of
Professional Conduct, the Standards of Business Conduct or other RHC policies or
guidelines,  you have a duty to  promptly  report such  concerns  either to your
manager, another responsible member of




management,  or a Human Resources representative or the 24-hour Business Conduct
Line.  The  procedures  to be  followed  for such a report are  outlined  in the
Standards of Business  Conduct and the  Whistleblowing  Reporting  Procedure and
Guidelines in the Employee Handbook.

         If you have a  concern  about a  questionable  accounting  or  auditing
matter and wish to submit the concern confidentially or anonymously,  you may do
so by calling the Ethics Hotline 24-hour number at  1-866-277-3142 or by logging
on to  www.ceridianethicshotline.com  and filling out a report.  An  independent
third  party  staffs  the  Ethics  Hotline  and the web site  and  will  forward
concerns,  confidentially and anonymously if requested, to RHC's audit committee
or its designated representative.

         RHC will  handle all  inquiries  discretely  and make  every  effort to
maintain,  within  the  limits  allowed by law,  the  confidentiality  of anyone
requesting  guidance or  reporting  questionable  behavior  and/or a  compliance
concern.

         It is RHC's  intention  that this Code of  Professional  Conduct be its
written  code of ethics  under  Section  406 of the  Sarbanes-Oxley  Act of 2002
complying  with the standards set forth in  Securities  and Exchange  Commission
Regulation S-K Item 406.




- --------------------------------------------------------------------------------
Proxy - Regan Holding Corp.
- --------------------------------------------------------------------------------

  PROXY FOR THE ANNUAL MEETING OF SHAREHOLDERS
  THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

  The  undersigned  shareholder of Regan Holding Corp.  (the  "Company")  hereby
  appoints  Lynda L.  Regan and R.  Preston  Pitts or any one of them (with full
  power to act alone and to designate a substitute)  Proxies of the undersigned,
  with  authority  to vote and act with respect to all shares of Common Stock of
  the  Company  which the  undersigned  would be  entitled to vote at the Annual
  Meeting of  Shareholders  to be held on Thursday,  June 10, 2004 at 8:30 a.m.,
  Pacific  Time,  at the Regan  Holding  Corp.  headquarters,  2090 Marina Ave.,
  Petaluma,  California, 94954, and any adjournment thereof, with all the powers
  the undersigned would possess if personally present, upon matters noted on the
  reverse side of this card (each of which is being proposed by the Company) and
  upon such other  matters as may properly  come before the meeting.  The shares
  represented by this Proxy shall be voted as follows:

  THIS PROXY  CONFERS  AUTHORITY  TO VOTE "FOR" EACH  PROPOSITION  LISTED ON THE
  REVERSE UNLESS  OTHERWISE  INDICATED.  The Proxy is solicited on behalf of the
  Board of  Directors of Regan  Holding  Corp.  and may be revoked  prior to its
  exercise.

                             YOUR VOTE IS IMPORTANT!
        PLEASE SIGN, DATE AND RETURN THIS PROXY PROMPTLY IN THE ENCLOSED
                      ENVELOPE WHICH REQUIRES NO POSTAGE.

                  (Continued and to be signed on reverse side.)

Regan Holding Corp.                                000000 0000000000 0 0000

                                                   000000000.000 ext
                                                   000000000.000 ext
                                                   000000000.000 ext
                                                   000000000.000 ext
MR A SAMPLE                                        000000000.000 ext
DESIGNATION (IF ANY)                               000000000.000 ext
ADD 1                                              000000000.000 ext
ADD 2                                              000000000.000 ext
ADD 3
ADD 4                                              C 1234567890 JNT
ADD 5
ADD 6                                              [BAR CODE OMITTED]

                                                   [ ] Mark this box with an X
[BAR CODE OMITTED]                                     if you have made changes
                                                       to your name or address
                                                       details above.
- --------------------------------------------------------------------------------
Annual Meeting Proxy Card
- --------------------------------------------------------------------------------
A Election of Directors

The Board of Directors recommends a vote FOR the listed nominees.

1.  Re-election  of the  following  directors  to serve  until  the next  annual
    election of directors.
                                    For    Withhold
01 - Ute Scott-Smith                [ ]      [ ]
02 - J. Daniel Speight, Jr.         [ ]      [ ]
03 - Dr. Donald Ratajczak           [ ]      [ ]
04 - R. Preston Pitts               [ ]      [ ]
05 - Lynda L. Regan                 [ ]      [ ]

B Issues

The Board of Directors recommends a vote FOR the following resolution.

                                            For  Against  Abstain
                                            [ ]    [ ]      [ ]
2.   Ratification of the appointment of
     PricewaterhouseCoopers LLP as the
     Company's independent auditors for
     the year ended December 31, 2004.

Mark this box with an X if you plan to      [ ]
attend the Annual Meeting.

In their discretion, the Proxies are authorized to vote upon such other business
as may properly  come before the meeting,  or any  adjournment  or  adjournments
thereof.

C Authorized  Signatures  - Sign Here - This section must be completed  for your
  instructions to be executed.

Note:  Please sign exactly as your name appears hereon.  When shares are held by
joint  tenants,   both  should  sign.   When  signing  as  attorney,   executor,
administrator,  trustee  or  guardian,  please  give  full  title as such.  If a
corporation, please sign in full corporate name by President or other authorized
officer. If a partnership, please sign in partnership name be authorized person.

Signature 1 - Please keep signature within the box
__________________________________________________

__________________________________________________

Signature 2 - Please keep signature within the box
__________________________________________________

__________________________________________________

Date (mm/dd/yyyy)
__________________________________________________
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