================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q

|X|  Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934 for the quarterly period ended March 31, 2004

                                       or

|_|  Transition  report  pursuant  to  Section  13 or  15(d)  of the  Securities
     Exchange  Act of 1934  for the  transition  period  from  _____________  to
     ____________




                               REGAN HOLDING CORP.
             (Exact name of registrant as specified in its charter)

              California                                 68-0211359
    (State or other jurisdiction of         (I.R.S. Employer Identification No.)
    incorporation or organization)

     2090 Marina Avenue, Petaluma, CA                           94954
(Address of principal executive offices)                    (Zip Code)

                                  707-778-8638
              (Registrant's telephone number, including area code)


     Indicate by check mark  whether the  registrant:  (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                 Yes |X| No |_|


     Indicate by check mark whether the registrant is an  accelerated  filer (as
defined in Rule 12b-2 of the Exchange Act).

                                 Yes |_| No |X|



                      Applicable Only To Corporate Issuers:

     Indicate the number of shares outstanding of the registrant's common stock,
as of May 10, 2004:

           Common Stock-Series A                          23,384,000
           Common Stock-Series B                             553,000

================================================================================

                          PART I. FINANCIAL INFORMATION

Item 1.  Financial Statements


                                                REGAN HOLDING CORP. AND SUBSIDIARIES
                                                     Consolidated Balance Sheet


                                                                    March 31, 2004      December 31, 2003
                                                                    --------------      -----------------
                                                                      (Unaudited)
                                                                                      
Assets
Cash and cash equivalents                                             $ 6,503,000           $ 9,908,000
Trading investments                                                     6,846,000             6,308,000
Available-for-sale investments                                          6,037,000             5,939,000
Accounts receivable, net of allowance of $665,000 and $866,000
  at March 31, 2004 and December 31, 2003                               2,898,000             4,225,000
Prepaid expenses and deposits                                             689,000               803,000
Deferred taxes                                                          1,053,000             1,356,000
                                                                      -----------           -----------
         Total current assets                                          24,026,000            28,539,000
                                                                      -----------           -----------
Net fixed assets                                                       27,399,000            24,278,000
Deferred taxes                                                          1,436,000             1,170,000
Goodwill                                                                  679,000               679,000
Intangible assets, net                                                    177,000               196,000
Other assets                                                            2,511,000             2,253,000
                                                                      -----------           -----------
     Total non current assets                                          32,202,000            28,576,000
                                                                      -----------           -----------
     Total assets                                                     $56,228,000           $57,115,000
                                                                      ===========           ===========

Liabilities, redeemable common stock, and shareholders' equity
Liabilities
Accounts payable and accrued liabilities                              $ 7,516,000           $10,790,000
Income taxes payable                                                    1,604,000             1,990,000
Current portion of note payable and other borrowings                    2,451,000               307,000
                                                                      -----------           -----------
     Total current liabilities                                         11,571,000            13,087,000
                                                                      -----------           -----------
Deferred compensation payable                                           6,889,000             6,257,000
Other liabilities                                                         942,000               196,000
Note payable, less current portion                                      7,060,000             7,083,000
                                                                      -----------           -----------
     Total non current liabilities                                     14,891,000            13,536,000
                                                                      -----------           -----------
     Total liabilities                                                 26,462,000            26,623,000
                                                                      -----------           -----------

Redeemable common stock, Series A and B                                 8,714,000             8,964,000
                                                                      -----------           -----------
Shareholders' equity
Preferred stock, no par value: Authorized: 100,000,000 shares;
     No shares issued or outstanding                                          --                    --
Series A common stock, no par value:
     Authorized: 45,000,000 shares; issued and outstanding:
     20,252,000 shares at March 31, 2004
     And December 31, 2003                                              3,158,000             3,158,000
Common stock committed                                                     25,000                25,000
Paid-in capital                                                         6,510,000             6,510,000
Retained earnings                                                      11,259,000            11,779,000
Accumulated other comprehensive income, net                               100,000                56,000
                                                                      -----------           -----------
     Total shareholders' equity                                        21,052,000            21,528,000
                                                                      -----------           -----------
     Total liabilities, redeemable common stock, and
     shareholders' equity                                             $56,228,000           $57,115,000
                                                                      ===========           ===========
<FN>
                                                 See notes to financial statements.
</FN>

                                       2

                      REGAN HOLDING CORP. AND SUBSIDIARIES
                      Consolidated Statement of Operations
                                   (Unaudited)

                                                    For the Three Months Ended
                                                             March 31,
                                                   ----------------------------
                                                       2004             2003
                                                   ------------    ------------
Revenue
  Marketing allowances and commission overrides    $  7,439,000    $ 11,666,000
  Trailing commissions                                1,278,000       1,256,000
  Administrative fees                                 2,866,000       3,584,000
  Other revenue                                         378,000         827,000
                                                   ------------    ------------
      Total revenue                                  11,961,000      17,333,000
                                                   ------------    ------------
Expenses
  Selling, general and administrative                11,265,000      12,287,000
  Depreciation and amortization                       1,055,000       1,080,000
  Other                                                 636,000         900,000
                                                   ------------    ------------
      Total expenses                                 12,956,000      14,267,000
                                                   ------------    ------------
Operating income (loss)                                (995,000)      3,066,000
Other income (loss)
  Investment income, net                                117,000          90,000
  Interest expense                                       (3,000)         (6,000)
                                                   ------------    ------------
      Total other income, net                           114,000          84,000
                                                   ------------    ------------

Income (loss) before income taxes                      (881,000)      3,150,000
Provision for (benefit from) income taxes              (361,000)      1,275,000
                                                   ------------    ------------
Net income (loss)                                  $   (520,000)   $  1,875,000
                                                   ============    ============

Basic earnings (loss) loss per share:
Earnings (loss) available to common shareholders   $      (0.02)   $       0.08

Weighted average shares outstanding                  24,034,000      24,744,000

Diluted earnings (loss) loss per share:
Earnings (loss) available to common shareholders   $      (0.02)   $       0.07

Weighted average shares outstanding                  24,034,000      27,612,000

                      See notes to financial statements.

                                       3


                      REGAN HOLDING CORP. AND SUBSIDIARIES
                 Consolidated Statement of Shareholders' Equity
                                   (Unaudited)



                                                                                                        Accumulated
                                          Series A Common Stock     Common                                 Other
                                        -------------------------    Stock      Paid-in      Retained  Comprehensive
                                          Shares        Amount     Committed    Capital      Earnings     Income      Total
                                        ----------    -----------   -------   -----------  -----------   --------   -----------
                                                                                               
Balance December 31, 2003               20,252,000    $ 3,158,000   $25,000   $ 6,510,000  $11,779,000   $ 56,000   $21,528,000
   Comprehensive loss, net of tax:
   Net loss                                                                                   (520,000)                (520,000)
   Net unrealized gains on investments                                                                     44,000        44,000
                                                                                                                    -----------
       Total comprehensive loss                                                                                        (476,000)
                                        ----------    -----------   -------   -----------  -----------   --------   -----------
Balance March 31, 2004 (unaudited)      20,252,000    $ 3,158,000   $25,000   $ 6,510,000  $11,259,000   $100,000   $21,052,000
                                        ==========    ===========   =======   ===========  ===========   ========   ===========

<FN>
                                                 See notes to financial statements.

</FN>


                                       4


                      REGAN HOLDING CORP. AND SUBSIDIARIES
                      Consolidated Statement of Cash Flows
                                   (Unaudited)



                                                                                 For the Three Months Ended
                                                                                           March 31,
                                                                              ---------------------------------
                                                                                  2004                  2003
                                                                              -----------           -----------
                                                                                              
Cash flows from operating activities:
Net income (loss)                                                             $  (520,000)          $ 1,875,000
Adjustments to reconcile net income (loss) to cash
  provided by (used in) operating activities:
     Depreciation and amortization                                              1,055,000             1,080,000
     Unrealized (gains) losses on trading securities, net                        (258,000)              234,000
     Other                                                                          6,000                52,000
Changes in operating assets and liabilities:
     Purchases of trading securities, net                                        (280,000)             (295,000)
     Accounts receivable                                                        1,343,000              (314,000)
     Prepaid expenses and deposits                                                114,000             1,211,000
     Income taxes receivable and payable                                         (386,000)            1,109,000
     Deferred tax assets                                                            9,000               164,000
     Accounts payable and accrued liabilities                                  (3,274,000)           (1,659,000)
     Deferred compensation payable                                                632,000                59,000
     Other operating assets and liabilities                                       488,000                53,000
                                                                              -----------           -----------
     Net cash provided by (used in) operating activities                       (1,071,000)            3,569,000
                                                                              -----------           -----------
Cash flows from investing activities:
Purchases of available-for-sale securities                                        (48,000)             (529,000)
Proceeds from sales and maturities of available-for-sale securities                  --               1,006,000
Purchases of fixed assets                                                      (4,157,000)             (672,000)
                                                                              -----------           -----------
     Net cash used in investing activities                                     (4,205,000)             (195,000)
                                                                              -----------           -----------
Cash flows from financing activities:
Proceeds from loan payable                                                      2,150,000                  --
Payments toward note payable                                                      (29,000)              (28,000)
Repurchases of redeemable common stock                                           (250,000)             (349,000)
                                                                              -----------           -----------
     Net cash provided by (used in) financing activities                        1,871,000              (377,000)
                                                                              -----------           -----------
Net increase (decrease) in cash and cash equivalents                           (3,405,000)            2,997,000
Cash and cash equivalents, beginning of period                                  9,908,000             4,793,000
                                                                              -----------           -----------
Cash and cash equivalents, end of period                                      $ 6,503,000           $ 7,790,000
                                                                              ===========           ===========
<FN>
                                                 See notes to financial statements.
</FN>



                                        5

                      REGAN HOLDING CORP. AND SUBSIDIARIES
             Notes to Consolidated Financial Statements (Unaudited)


1.    Basis of Presentation

      The  accompanying   Consolidated  Financial  Statements  are  prepared  in
      conformity with  accounting  principles  generally  accepted in the United
      States of America and include the  accounts of Regan  Holding  Corp.  (the
      "Company")   and  its  wholly   owned   subsidiaries.   All   intercompany
      transactions have been eliminated.

      The statements are unaudited but reflect all adjustments,  consisting only
      of normal recurring adjustments,  which are, in the opinion of management,
      necessary  for a fair  statement of the Company's  consolidated  financial
      position and results of operations. The results for the three months March
      31, 2004 are not necessarily  indicative of the results to be expected for
      the entire year. These unaudited  Consolidated Financial Statements should
      be read in conjunction with the audited Consolidated  Financial Statements
      included in the  Company's  Annual  Report on Form 10-K for the year ended
      December  31, 2003 filed by the Company with the  Securities  and Exchange
      Commission on March 30, 2004.

2.    Stock Options

      The Company has a stock-based employee  compensation plan and accounts for
      this plan under the recognition  and measurement  principles of Accounting
      Principles  Board  Opinion  No.  25,   "Accounting  for  Stock  Issued  to
      Employees,"   and  related   interpretations.   No  stock-based   employee
      compensation  cost is  reflected  in net  income  (loss),  as all  options
      granted  under the plan had an  exercise  price  equal to the fair  market
      value of the underlying common stock on the date of grant.

      The  following  table  illustrates  the  effect on net  income  (loss) and
      earnings  (loss)  per share if the  Company  had  applied  the fair  value
      recognition  provisions  of Statement of  Financial  Accounting  Standards
      ("SFAS")  No.  123,   "Accounting   for  Stock-Based   Compensation,"   to
      stock-based employee compensation:



                                                                                     For the Three Months Ended March 31,
                                                                                     ------------------------------------
                                                                                           2004                 2003
                                                                                       ----------           -----------
                                                                                                      
                 Net income (loss), as reported:                                       $ (520,000)          $1,875,000
                    Deduct:  Total stock-based employee compensation expense
                      determined under fair value method for all awards, net
                      of related tax effects                                              (69,000)            (110,000)
                                                                                       ----------           ----------
                    Pro forma net income (loss)                                        $ (589,000)          $1,765,000
                                                                                       ===========          ==========


                 Earnings (loss) per share:
                   Basic - as reported                                                 $    (0.02)          $     0.08
                   Basic - pro forma                                                   $    (0.02)          $     0.07
                   Diluted - as reported                                               $    (0.02)          $     0.07
                   Diluted - pro forma                                                 $    (0.02)          $     0.06




3.    Earnings (Loss) per Share

                                                     Net
                                                Income/(Loss)         Shares         Amount
                                                 -----------        ----------      --------
                                                                           
For the three months ended March 31, 2004
Basic and diluted loss available to
  common shareholders                            $  (520,000)       24,034,000      $  (0.02)
                                                 ===========        ==========      ========

For the three months ended March 31, 2003
Income available to common shareholders          $ 1,875,000        24,744,000      $   0.08
Effect of dilutive securities--employee and
     producer stock options                             --           2,868,000
                                                 -----------        ----------      --------
Diluted earnings per share                       $ 1,875,000        27,612,000      $   0.07
                                                 ===========        ==========      ========


                                       6

      The diluted  loss per share  calculation  for the three months ended March
      31, 2004 excluded antidilutive stock options of 3.3 million.

4.    Comprehensive Income (loss)

      Total  comprehensive  income  (loss) for the three  months ended March 31,
      2004 and 2003 was $(476,000) and $1,875,000.


5.    Segment Information

                                                                Revenue                          Net Income (Loss)
                                                    --------------------------------       ----------------------------
                                                                    For the Three Months Ended March 31,
                                                    -------------------------------------------------------------------
                                                        2004               2003               2004              2003
                                                    ------------       -------------       -----------       ----------
                                                                                               
             Legacy Marketing Group                 $ 11,089,000       $  16,821,000       $  (189,000)    $  2,414,000
             Legacy Financial Services, Inc.             818,000             582,000          (159,000)        (268,000)
             Imagent Online, LLC                          59,000              40,000          (141,000)        (154,000)
             Values Financial Network, Inc.               11,000               2,000           (94,000)        (141,000)
             Other                                       136,000              48,000            63,000           24,000
             Intercompany Eliminations                  (152,000)           (160,000)               --               --
                                                    ------------       -------------       -----------       ----------
             Total                                  $ 11,961,000       $  17,333,000       $  (520,000)      $1,875,000
                                                    ============       =============       ============      ==========



                                                              Total Assets
                                                    --------------------------------
                                                      March 31,         December 31,
                                                         2004               2003
                                                    ------------       -------------
                                                                 
             Legacy Marketing Group                 $ 54,476,000       $  54,698,000
             Legacy Financial Services, Inc.           1,856,000           2,034,000
             Imagent Online, LLC                         577,000             622,000
             Values Financial Network, Inc.            1,990,000           2,019,000
             Other                                       493,000             403,000
             Intercompany Eliminations                (3,164,000)         (2,661,000)
                                                    ------------       -------------
             Total                                  $ 56,228,000       $  57,115,000
                                                    ============       =============


Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations

Forward-Looking Statements

      Certain  statements  contained in this  document,  including  Management's
Discussion and Analysis of Financial  Condition and Results of Operations,  that
are not historical facts,  constitute  "forward-looking  statements"  within the
meaning  of  the  Private  Securities   Litigation  Reform  Act  of  1995.  Such
forward-looking  statements  involve known and unknown risks,  uncertainties and
other factors that may cause the actual  results or performance of Regan Holding
Corp.  and its  businesses to be  materially  different  from that  expressed or
implied by such  forward-looking  statements.  These  risks,  uncertainties  and
factors  include,  among other  things,  the  following:  general  economic  and
business conditions;  political and social conditions;  government  regulations,
especially  regulations  affecting the insurance industry;  demographic changes;
the ability to adapt to changes resulting from acquisitions or new ventures; and
various other factors  referred to in  Management's  Discussion  and Analysis of
Financial Condition and Results of Operations.

                                       7


      Regan  Holding  Corp.  assumes  no  obligation  to update  forward-looking
statements to reflect  actual  results or changes in or additions to the factors
affecting such forward-looking statements.

Regan Holding Corp. Consolidated

      We had  consolidated  net losses of $520,000  during the first  quarter of
2004 compared to consolidated  net income of $1.9 million during the same period
in 2003. The unfavorable  change of $2.4 million was primarily due to a net loss
at Legacy Marketing Group ("Legacy  Marketing") during the first quarter of 2004
compared  to net income  during  the same  period in 2003,  partially  offset by
decreased losses by Legacy Financial.

Legacy Marketing

      During  the first  quarter  of 2004,  Legacy  Marketing  had a net loss of
$189,000  compared  to net income of $2.4  million  during the first  quarter of
2003. The decline in results was primarily due to decreased  revenue,  partially
offset by decreased expenses.

      During the three months ended March 31, 2004, Legacy Marketing commissions
and  marketing  allowances  decreased  $4.4 million  (35%)  compared to the same
period of 2003.  The decrease in Legacy  Marketing's  sales was due to decreased
sales of declared rate annuities  partially  offset by increased sales of equity
index annuities issued by Investors Insurance Corporation. This shift in product
mix was primarily due to the continuing low interest rate environment during the
first quarter of 2004. The decrease in sales of declared rate  annuities  during
the first  quarter of 2004 was  affected by  American  National  Life  Insurance
Company's ("American National") decision in the second quarter of 2003 to reduce
the crediting rates of several annuity products marketed by Legacy Marketing and
lower the commission  rates that they pay to Legacy Marketing for sales of these
products.  The affected products  accounted for approximately 13% and 37% of our
total  consolidated  revenue for the three months ended March 31, 2004 and 2003.
Revenues from sales of American National decreased $4.2 million during the first
quarter of 2004 compared to the first quarter of 2003

      The sales of  declared  rate  annuities  was also  negatively  affected by
Transamerica  Life Insurance  Company  ("Transamerica")  lowering the commission
rates of several annuity products  marketed by Legacy Marketing during the third
quarter of 2003. The affected  products  accounted for approximately 26% and 18%
of our total consolidated  revenue for the three months ended March 31, 2004 and
2003. Revenues from sales of Transamerica products decreased $1.1 million during
the first quarter of 2004  compared to the first quarter of 2003.  Effective May
3, 2004, Legacy Marketing discontinued marketing Transamerica products.  Revenue
from sales of Transamerica  products accounted for 27% of our total consolidated
revenue  during the first quarter of 2004. We expect  revenues from the sales of
Transamerica  products to decrease  during the  remainder of 2004.  We intend to
continue  providing  administrative  services in  connection  with  Transamerica
products.

      Administrative fees decreased $718,000 (20%) during the three months ended
March 31, 2004  compared to the same period in 2003  primarily  due to decreased
issuing fees  resulting from decreased  annuity sales.  Other revenue  decreased
$573,000 (99%) during the three months ended March 31, 2004 compared to the same
period in 2003. This decrease was primarily due to a performance bonus earned on
sales of fixed annuity and life products under the terms of one of the Company's
insurance  carrier  partner  contracts  during the first  quarter  of 2003.  The
contract was amended to terminate  the bonus  provision in the third  quarter of
2003.

      As of March 31, 2004,  Legacy Marketing sold and administered  products on
behalf   of  three   unaffiliated   insurance   carriers:   American   National,
Transamerica,  and Investors  Insurance  Corporation.  As indicated  below,  the
agreements  with these  carriers  generated a  significant  portion of our total
consolidated revenue:

                                           Three months ended March 31,
                                           ----------------------------
                                                 2004        2003
                                               --------    -------

        American National                         22%        40%
        Transamerica                              27%        25%
        Investors Insurance Corporation           31%        17%


      Legacy Marketing also performs administrative services for products issued
by John Hancock Variable Life Insurance  Company ("John Hancock") and IL Annuity
and Insurance Company ("IL Annuity").

                                       8


      Our   consolidated   revenues  are  derived   primarily   from  sales  and
administration of the following annuity products:

                                                                      Three months ended March 31,
                                                                      ----------------------------
                                                                           2004           2003
                                                                      -------------- -------------
                                                                                     
         BenchMark(SM) series (sold on behalf of American National)         21%            39%
         SelectMark(R) series (sold on behalf of Transamerica)              27%            25%
         MarkOne(SM) series (sold on behalf of Investors Insurance
         Corporation)                                                       31%            17%


      As mentioned above, we believe that sales of the BenchMark(SM) series sold
on behalf of American  National and sales of the  SelectMark  (R) series sold on
behalf of Transamerica may decrease during the remainder of 2004.

      Legacy  Marketing  expenses  decreased $1.3 million (10%) during the three
months ended March 31, 2004  compared to the same period in 2003,  primarily due
to decreases in selling, general and administrative expenses and other expenses.
Selling,  general and  administrative  expenses  decreased  $1.0  million  (9%),
primarily  due  to  decreases  in  compensation,  sales  promotion  and  support
expenses,  and  professional  fees.  Compensation  decreased  primarily  due  to
decreased  overtime expense and decreased  incentive based compensation based on
quarter  to  date  results.  Sales  promotion  and  support  expenses  decreased
primarily due to no insurance  producer  related  incentive  trip expense in the
first quarter of 2004. The Company  currently plans to implement a new incentive
trip  program,  this new  program  will not  include  first  quarter  2004 sales
production.  Decreased  professional  fees were  primarily due to reduced use of
consultants.  Other expenses  decreased  $323,000 (42%) due to decreased  leased
equipment costs.

Legacy Financial

      During the first quarter of 2004, Legacy  Financial's net loss of $159,000
compared  to net  losses of  $268,000  during  the same  period in 2003,  due to
increased revenue partially offset by increased expenses.

      Legacy Financial revenue increased  $236,000 (41%) during the three months
ended March 31,  2004  compared  to the same  period in 2003,  primarily  due to
increased  commissions  resulting from improved equity market conditions in 2004
and increased reimbursable insurance premiums.

      Legacy Financial  expenses  increased $56,000 (5%) during the three months
ended  March 31,  2004  compared  to the same  period in 2003.  The  increase in
expenses  is  primarily  due to an increase in other  expenses.  Other  expenses
increased $59,000 (30%) primarily due to increased compliance expenses.

Imagent Online, LLC

      Imagent  Online,  LLC  ("Imagent")  had net losses of $141,000  during the
first  quarter  of 2004  compared  to net  losses of  $154,000  during the first
quarter of 2003.  The reduced  losses are primarily  due to increased  revenues.
Revenues  increased  $19,000  (32%) during the three months ended March 31, 2004
compared  to the  comparable  prior  year  period  primarily  due  to  increased
subscription,  fulfillment and licensing revenues.  Expenses remained relatively
unchanged  during the three months ended March 31, 2004  compared to same period
in 2003.

Values Financial Network, Inc.

      Values  Financial  Network,  Inc. ("VFN") had net losses of $94,000 during
the first  quarter of 2004  compared to net losses of $141,000  during the first
quarter of 2003.  Expenses  decreased  $68,000 (29%) during the first quarter of
2004 primarily due to decreased  depreciation expense due to a write-down in the
value of of long-term assets in the third quarter of 2003.

                                       9

Other Segment

      During the first quarter of 2004, net income from Legacy Advisory Services
was $63,000,  compared to combined net income of $24,000  during the same period
in 2003.  This  favorable  change is  primarily  due to  increased  advisory fee
revenues.

Liquidity and Capital Resources

      Net cash  used by  operating  activities  was $1.1  million  for the three
months  ended  March  31,  2004  compared  to net  cash  provided  by  operating
activities  of $3.6  million  for the same  period  in 2003.  The  decrease  was
primarily due to decreased operating results, decreased income taxes payable due
to a pre-tax loss in the first quarter of 2004,  decreased  accounts payable and
accrued  liabilities  primarily  due to the  payment  of  accrued  bonuses,  and
unrealized gains on trading  securities in 2004 compared to unrealized losses in
2003, offset in part by decreased accounts  receivable  primarily due to receipt
of payments from our carriers during the first quarter of 2004.

      Net cash  used in  investing  activities  was $4.2  million  for the three
months ended March 31, 2004 compared to net cash used by investing activities of
$195,000 for the three months ended March 31, 2003.  The increase was  primarily
due to  construction  costs  related to our new servicing  facility  building in
Rome, Georgia.

      Net cash provided by financing  activities  was $1.9 million for the three
months ended March 31, 2004 compared to net cash used by financing activities of
$377,000 for the three months ended March 31, 2003. The change was primarily due
to net proceeds from our construction  loan to finance the new building in Rome,
Georgia.

     Subsequent to March 31, 2004 the Company  refinanced its construction loan,
replacing it with a $2.9  million  mortgage  loan.  The Company will pay a fixed
interest rate of 6.8% with a 20-year amortization  schedule. The loan matures in
April 2014.

      We used $1.1  million of cash in our  operations  during the three  months
ended March 31, 2004 and incurred consolidated net losses of $520,000.  Our cash
use was  primarily  associated  with  expenses  incurred  in 2003 that were paid
during the first quarter of 2004. If our consolidated net losses continue, or if
requests to repurchase  redeemable common stock increase  significantly,  a cash
shortfall could  ultimately  occur. We believe that existing cash and investment
balances,  together with  anticipated  cash flow from  operations,  will provide
sufficient funding for the foreseeable future. However, in the event that a cash
shortfall occurred, we believe that adequate financing could be obtained to meet
our cash flow needs.  There can be no assurances  that such  financing  would be
available on favorable terms.


                                       10

Item 3.  Quantitative and Qualitative Disclosures About Market Risk

      There have been no material changes in the Company's market risk, interest
rate risk, credit risk, or equity price risk since December 31, 2003. Please see
the Company's  Annual  Report on Form 10-K for the year ended  December 31, 2003
for more information concerning  Quantitative and Qualitative  Disclosures About
Market Risk.

Item 4.  Controls and Procedures

     The Company  maintains  disclosure  controls and  procedures (as defined in
Rule 13a-15(e) of the Securities  Exchange Act of 1934, as amended)  designed to
ensure that  information  required to be  disclosed  in reports  filed under the
Securities Exchange Act of 1934, as amended, is recorded, processed,  summarized
and reported within the specified time periods.  In designing and evaluating the
disclosure controls and procedures,  management recognizes that any controls and
procedures,  no  matter  how  well  designed  and  executed,  can  provide  only
reasonable assurance of achieving the desired control objectives.  As of the end
of the period covered by this report,  the Company's Chief Executive Officer and
Chief  Financial  Officer  evaluated,  with the  participation  of the Company's
management,   the  effectiveness  of  the  Company's   disclosure  controls  and
procedures.  Based on that evaluation, the Company's Chief Executive Officer and
Chief Financial  Officer have concluded that the Company's  disclosure  controls
and  procedures  were  effective  as of the end of the  period  covered  by this
report. The Company's management,  including the Chief Executive Officer and the
Chief  Financial  Officer,  also evaluated the Company's  internal  control over
financial reporting to determine whether any changes occurred during the quarter
covered by this report that have materially  affected,  or are reasonably likely
to materially affect,  the Company's internal control over financial  reporting.
Based on that  evaluation  and except as  otherwise  disclosed in Item 9a of the
Company's  Form 10-K filed on March 30,  2004,  there have been no such  changes
during the period covered by this report.


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                           PART II - OTHER INFORMATION

Item 1.  Legal Proceedings

The Company is not currently involved in any material legal proceedings.

Item 6.  Exhibits and Reports on Form 8-K

(a)   Exhibits

Exhibit 31.1   Certification  of  Chief  Executive   Officer  required  by  Rule
               13a-14(a)/15d-14(a) under the Exchange Act.

Exhibit 31.2   Certification  of  Chief  Financial   Officer  required  by  Rule
               13a-14(a)/15d-14(a) under the Exchange Act.

Exhibit 32.1   Certification  of Chief Executive  Officer  pursuant to 18 U.S.C.
               Section  1350,  as  adopted   pursuant  to  Section  906  of  the
               Sarbanes-Oxley Act of 2002.

Exhibit 32.2   Certification  of Chief Financial  Officer  pursuant to 18 U.S.C.
               Section  1350,  as  adopted   pursuant  to  Section  906  of  the
               Sarbanes-Oxley Act of 2002


(b) Reports on Form 8-K Filed During the Quarter Ended March 31, 2004

Regan  Holding  Corp.  filed a Form 8-K on January  30,  2004,  in order to file
certain marketing and administrative services agreements and the Purchase Option
Agreement with SCOR Life U.S. Re Insurance Company with the U.S.  Securities and
Exchange Commission.


                                   SIGNATURES

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                  REGAN HOLDING CORP.


Date: May 14, 2004                Signature:  /s/ R. PRESTON PITTS
                                             -----------------------------------
                                             R. Preston Pitts
                                             President, Chief Operating Officer
                                             and Chief Financial Officer

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                                INDEX TO EXHIBITS



Number         Description
- ------         -----------
Exhibit 31.1   Certification  of  Chief  Executive   Officer  required  by  Rule
               13a-14(a)/15d-14(a) under the Exchange Act.

Exhibit 31.2   Certification  of  Chief  Financial   Officer  required  by  Rule
               13a-14(a)/15d-14(a) under the Exchange Act.

Exhibit 32.1   Certification  of Chief Executive  Officer  pursuant to 18 U.S.C.
               Section  1350,  as  adopted   pursuant  to  Section  906  of  the
               Sarbanes-Oxley Act of 2002.

Exhibit 32.2   Certification  of Chief Financial  Officer  pursuant to 18 U.S.C.
               Section  1350,  as  adopted   pursuant  to  Section  906  of  the
               Sarbanes-Oxley Act of 2002.



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