================================================================================

                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q

|X|  Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934 for the quarterly period ended September 30, 2004

                                       or

|_|  Transition  report  pursuant  to  Section  13 or  15(d)  of the  Securities
     Exchange  Act of 1934  for the  transition  period  from  _____________  to
     ____________


                         Commission File Number: 0-19704

                               REGAN HOLDING CORP.
             (Exact name of registrant as specified in its charter)

               California                                68-0211359
     (State or other jurisdiction of        (I.R.S. Employer Identification No.)
     incorporation or organization)

    2090 Marina Avenue, Petaluma, CA                        94954
(Address of principal executive offices)                 (Zip Code)

                                  707-778-8638
              (Registrant's telephone number, including area code)


      Indicate by check mark whether the  registrant:  (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                 Yes |X| No |_|

      Indicate by check mark whether the registrant is an accelerated  filer (as
defined in Rule 12b-2 of the Exchange Act).

                                 Yes |_| No |X|


      As  of  November  5,  2004,   there  were  23,034,000   shares  of  Common
Stock-Series  A  outstanding  and  553,000  shares  of  Common   Stock-Series  B
outstanding.


================================================================================


                          PART I. FINANCIAL INFORMATION

Item 1.  Financial Statements

                      REGAN HOLDING CORP. AND SUBSIDIARIES
                           Consolidated Balance Sheet


                                                                            September 30,      December 31,
                                                                                2004              2003
                                                                            -----------        -----------
                                                                            (Unaudited)
                                                                                         
Assets
Cash and cash equivalents                                                   $ 3,309,000        $ 9,908,000
Trading investments                                                           6,978,000          6,308,000
Available-for-sale investments                                                2,504,000          5,939,000
Accounts receivable, net of allowance of $617,000 and $866,000
     at September 30, 2004 and December 31, 2003                              2,291,000          4,225,000
Prepaid expenses and deposits                                                   818,000            803,000
Deferred taxes                                                                  707,000          1,356,000
                                                                            -----------        -----------
        Total current assets                                                 16,607,000         28,539,000
                                                                            -----------        -----------
Net fixed assets                                                             27,644,000         24,278,000
Deferred taxes                                                                1,746,000          1,170,000
Goodwill                                                                           --              679,000
Intangible assets, net                                                          140,000            196,000
Option to purchase Investors Insurance Company                                2,975,000          1,200,000
Other assets                                                                    939,000          1,053,000
                                                                            -----------        -----------
     Total non current assets                                                33,444,000         28,576,000
                                                                            -----------        -----------
     Total assets                                                           $50,051,000        $57,115,000
                                                                            ===========        ===========

Liabilities, redeemable common stock, and shareholders' equity
Liabilities
Accounts payable and accrued liabilities                                    $ 5,658,000        $10,790,000
Income taxes payable                                                              3,000          1,990,000
Current portion of notes payable                                                195,000            307,000
                                                                            -----------        -----------
     Total current liabilities                                                5,856,000         13,087,000
                                                                            -----------        -----------
Deferred compensation payable                                                 6,895,000          6,257,000
Other liabilities                                                             1,060,000            196,000
Notes payable, less current portion                                           9,759,000          7,083,000
                                                                            -----------        -----------
     Total non current liabilities                                           17,714,000         13,536,000
                                                                            -----------        -----------
     Total liabilities                                                       23,570,000         26,623,000
                                                                            -----------        -----------

Redeemable common stock, Series A and B                                       8,084,000          8,964,000
                                                                            -----------        -----------

Shareholders' equity
Preferred stock, no par value:  Authorized:  100,000,000 shares;
     No shares issued or outstanding                                               --                 --
Series A common stock, no par value:
     Authorized:  45,000,000 shares; issued and outstanding:
     20,167,000 shares and 20,252,000 shares at September 30, 2004
     and December 31, 2003                                                    3,068,000          3,158,000
Common stock committed                                                           25,000             25,000
Paid-in capital                                                               6,523,000          6,510,000
Retained earnings                                                             8,781,000         11,779,000
Accumulated other comprehensive income, net                                        --               56,000
                                                                            -----------        -----------
     Total shareholders' equity                                              18,397,000         21,528,000
                                                                            -----------        -----------
Total liabilities, redeemable common stock, and shareholders' equity        $50,051,000        $57,115,000
                                                                            ===========        ===========


                       See notes to financial statements.

                                       2

                       REGAN HOLDING CORP. AND SUBSIDIARIES
                      Consolidated Statement of Operations
                                   (Unaudited)



                                                                   For the Three Months Ended           For the Nine Months Ended
                                                                          September 30,                      September 30,
                                                                 ------------------------------      ------------------------------
                                                                     2004              2003              2004              2003
                                                                 ------------      ------------      ------------      ------------
                                                                                                           
Revenue
    Marketing allowances and commission overrides                $  3,838,000      $ 10,984,000      $ 16,788,000      $ 37,419,000
    Trailing commissions                                            1,165,000         1,755,000         3,655,000         5,169,000
    Administrative fees                                             2,460,000         3,542,000         7,999,000        10,678,000
    Other revenue                                                     418,000           512,000         1,510,000         3,052,000
                                                                 ------------      ------------      ------------      ------------
    Total revenue                                                   7,881,000        16,793,000        29,952,000        56,318,000
                                                                 ------------      ------------      ------------      ------------

Expenses
    Selling, general and administrative                             8,637,000        13,676,000        29,475,000        41,550,000
    Depreciation and amortization                                   1,050,000         1,009,000         3,255,000         3,129,000
    Goodwill impairment losses                                           --             491,000           679,000           491,000
    Other                                                             603,000         1,134,000         1,775,000         2,819,000
                                                                 ------------      ------------      ------------      ------------
    Total expenses                                                 10,290,000        16,310,000        35,184,000        47,989,000
                                                                 ------------      ------------      ------------      ------------

Operating income (loss)                                            (2,409,000)          483,000        (5,232,000)        8,329,000
                                                                 ------------      ------------      ------------      ------------

Other income
Investment income, net                                                158,000           102,000           411,000           257,000
Interest expense                                                       (2,000)           (6,000)           (7,000)          (26,000)
                                                                 ------------      ------------      ------------      ------------
    Total other income, net                                           156,000            96,000           404,000           231,000
                                                                 ------------      ------------      ------------      ------------

Income (loss) before income taxes                                  (2,253,000)          579,000        (4,828,000)        8,560,000
Provision for (benefit from) income taxes                            (850,000)          213,000        (1,856,000)        3,431,000
                                                                 ------------      ------------      ------------      ------------

Net income (loss) before accretion of redeemable
    common stock                                                   (1,403,000)          366,000        (2,972,000)        5,129,000
Accretion of redeemable common stock                                     --                --              29,000           (70,000)
                                                                 ------------      ------------      ------------      ------------
Net income (loss) available for common shareholders              $ (1,403,000)     $    366,000      $ (2,943,000)     $  5,059,000
                                                                 ============      ============      ============      ============

Basic earnings (loss) per share:
Earnings (loss) available for common shareholders                $      (0.06)     $       0.02      $      (0.12)     $       0.21
Weighted average shares outstanding                                23,672,000        24,292,000        23,865,000        24,519,000
Diluted earnings (loss) per share:
Earnings (loss) available for common shareholders                $      (0.06)     $       0.01      $      (0.12)     $       0.18
Weighted average shares outstanding                                23,672,000        27,185,000        23,865,000        27,348,000


                       See notes to financial statements.

                                       3

                      REGAN HOLDING CORP. AND SUBSIDIARIES
                 Consolidated Statement of Shareholders' Equity
                                   (Unaudited)




                                                                                                        Accumulated
                                      Series A Common Stock       Common                                   Other
                                     ------------------------     Stock       Paid-in      Retained    Comprehensive
                                       Shares       Amount      Committed     Capital      Earnings        Income        Total
                                     -----------  -----------  -----------  -----------  ------------  -------------  ------------
                                                                                                 
Balance December 31, 2003             20,252,000  $ 3,158,000  $    25,000  $ 6,510,000  $ 11,779,000  $    56,000    $ 21,528,000
  Comprehensive loss,
      net of tax:
  Net loss                                                                                 (2,972,000)                  (2,972,000)
  Net unrealized losses
      on investments                                                                                       (56,000)        (56,000)
                                                                                                                      ------------
      Total comprehensive loss                                                                                          (3,028,000)
  Retirement of common stock upon
      voluntary repurchases              (85,000)     (90,000)                                (55,000)                    (145,000)
  Accretion to redemption value of
      redeemable common stock                                                                  29,000                       29,000
  Producer stock option expense                                                  13,000                                     13,000
                                     -----------  -----------  -----------  -----------  ------------  -------------  ------------
Balance September 30, 2004
  (unaudited)                         20,167,000  $ 3,068,000  $    25,000  $ 6,523,000  $  8,781,000   $       --    $ 18,397,000
                                     ===========  ===========  ===========  ===========  ============  =============  ============


                       See notes to financial statements.

                                       4


                      REGAN HOLDING CORP. AND SUBSIDIARIES
                      Consolidated Statement of Cash Flows
                                   (Unaudited)



                                                                        For the Nine Months Ended
                                                                              September 30,
                                                                      ----------------------------
                                                                          2004            2003
                                                                      ------------    ------------
                                                                                
Cash flows from operating activities:
Net income (loss)                                                     $ (2,972,000)   $  5,129,000
Adjustments to reconcile net income (loss) to cash
provided by (used in) operating activities:
    Depreciation and amortization                                        3,255,000       3,129,000
    Write-off of fixed assets                                               64,000         648,000
    Impairment of goodwill and intangible assets                           679,000         538,000
    Unrealized gains on trading securities, net                           (181,000)       (986,000)
    Other                                                                 (102,000)        336,000
Changes in operating assets and liabilities:
    Purchases of trading securities, net                                  (485,000)       (108,000)
    Accounts receivable                                                  1,952,000      (1,269,000)
    Prepaid expenses and deposits                                          (15,000)      1,414,000
    Income taxes receivable and payable                                 (1,987,000)     (1,182,000)
    Deferred tax assets                                                    110,000        (317,000)
    Accounts payable and accrued liabilities                            (5,132,000)      2,734,000
    Deferred compensation payable                                          638,000       1,113,000
    Other operating assets and liabilities                                (797,000)       (487,000)
                                                                      ------------    ------------
    Net cash provided by (used in) operating activities                 (4,973,000)     10,692,000
                                                                      ------------    ------------
Cash flows from investing activities:
Purchases of available-for-sale securities                              (2,101,000)     (5,876,000)
Proceeds from sales and maturities of available-for-sale securities      5,536,000       3,931,000
Purchases of fixed assets                                               (6,629,000)     (2,699,000)
                                                                      ------------    ------------
    Net cash used in investing activities                               (3,194,000)     (4,644,000)
                                                                      ------------    ------------
Cash flows from financing activities:
Proceeds from note payable                                               5,025,000            --
Payments toward note payable                                            (2,461,000)        (82,000)
Repurchases of redeemable common stock                                    (851,000)     (1,033,000)
Voluntary repurchases of common stock                                     (145,000)       (396,000)
                                                                      ------------    ------------
    Net cash provided by (used in) financing activities:                 1,568,000      (1,511,000)
                                                                      ------------    ------------
Net increase (decrease) in cash and cash equivalents                    (6,599,000)      4,537,000
Cash and cash equivalents, beginning of period                           9,908,000       4,793,000
                                                                      ------------    ------------
Cash and cash equivalents, end of period                              $  3,309,000    $  9,330,000
                                                                      ============    ============


                       See notes to financial statements.

                                       5


                      REGAN HOLDING CORP. AND SUBSIDIARIES
             Notes to Consolidated Financial Statements (Unaudited)


1.    Basis of Presentation

      The  accompanying   Consolidated  Financial  Statements  are  prepared  in
      conformity with  accounting  principles  generally  accepted in the United
      States of America and include the  accounts of Regan  Holding  Corp.  (the
      "Company")   and  its  wholly   owned   subsidiaries.   All   intercompany
      transactions have been eliminated.

      The  Consolidated  Financial  Statements  are  unaudited  but  reflect all
      adjustments,  consisting only of normal recurring adjustments,  which are,
      in the  opinion  of  management,  necessary  for a fair  statement  of the
      Company's consolidated  financial position and results of operations.  The
      results for the three months and nine months ended  September 30, 2004 are
      not  necessarily  indicative  of the results to be expected for the entire
      year. These unaudited  Consolidated Financial Statements should be read in
      conjunction with the audited Consolidated Financial Statements included in
      the Company's  Annual Report on Form 10-K for the year ended  December 31,
      2003,  which was filed by the Company  with the  Securities  and  Exchange
      Commission on March 30, 2004.


2.    Stock Options

      The Company has a stock-based employee  compensation plan and accounts for
      this plan under the recognition  and measurement  principles of Accounting
      Principles  Board  Opinion  No.  25,   "Accounting  for  Stock  Issued  to
      Employees,"   and  related   interpretations.   No  stock-based   employee
      compensation  cost is  reflected  in net  income  (loss),  as all  options
      granted  under the plan had an  exercise  price  equal to the fair  market
      value of the underlying common stock on the date of grant.

      The  following  table  illustrates  the  effect on net  income  (loss) and
      earnings  (loss)  per share if the  Company  had  applied  the fair  value
      recognition  provisions  of Statement of  Financial  Accounting  Standards
      ("SFAS")  No.  123,   "Accounting   for  Stock-Based   Compensation,"   to
      stock-based employee compensation:



                                                                      For the Three Months Ended        For the Nine Months Ended
                                                                             September 30,                    September 30,
                                                                     ---------------- -----------    ------------------------------
                                                                          2004           2003             2004             2003
                                                                     -------------    -----------    -------------    -------------
                                                                                                          
      Net income (loss) available for common
         shareholders, as reported                                   $  (1,403,000)   $   366,000    $  (2,943,000)   $   5,059,000
      Deduct:  Total stock-based employee
         compensation expense determined under the fair
         value method for all awards, net of related tax effects           (75,000)      (115,000)        (212,000)        (312,000)
                                                                     -------------    -----------    -------------    -------------
      Pro forma net income (loss) available for common
         shareholders                                                $  (1,478,000)   $   251,000    $  (3,155,000)   $   4,747,000
                                                                     =============    ===========    =============    =============
      Earnings (loss) per share:

      Basic - as reported                                            $       (0.06)   $      0.02    $       (0.12)   $        0.21
      Basic - pro forma                                              $       (0.06)   $      0.01    $       (0.13)   $        0.19

      Diluted - as reported                                          $       (0.06)   $      0.01    $       (0.12)   $        0.18
      Diluted - pro forma                                            $       (0.06)   $      0.01    $       (0.13)   $        0.17


                                       6

3.    Earnings (Loss) per Share



                                                                         For the Three Months Ended       For the Nine Months Ended
                                                                                September 30,                  September 30,
                                                                        ---------------------------     ----------------------------
                                                                           2004            2003            2004             2003
                                                                        -----------      ----------     -----------      -----------
                                                                                                             
      Net income (loss) available for common
         shareholders, as reported                                      $(1,403,000)     $  366,000     $(2,943,000)     $ 5,059,000
                                                                        ===========      ==========     ===========      ===========
      Reconciliation of shares used in basic and diluted
         earnings per share calculations:
      Basic:
      Weighted average common shares outstanding                         23,672,000      24,292,000      23,865,000       24,519,000
                                                                        ===========      ==========     ===========      ===========
      Basic net income (loss) per share                                 $     (0.06)     $     0.02     $     (0.12)     $      0.21
                                                                        ===========      ==========     ===========      ===========
      Diluted:
      Weighted average common shares outstanding                         23,672,000      24,292,000      23,865,000       24,519,000
      Dilutive effect of stock options                                         --         2,893,000            --          2,829,000
                                                                        -----------      ----------     -----------      -----------
      Shares used in diluted net income (loss) per share
         calculation                                                     23,672,000      27,185,000      23,865,000       27,348,000
                                                                        ===========      ==========     ===========      ===========
      Diluted net income (loss) per share                               $     (0.06)     $     0.01     $     (0.12)     $      0.18
                                                                        ===========      ==========     ===========      ===========


      As the  Company  incurred  net losses in the three and nine  months  ended
      September  30,  2004,  options  to  purchase  15.5  million  shares of the
      Company's  common stock were excluded from the  computation of diluted net
      loss  per  share  for  those  periods,  as  the  effect  would  have  been
      antidilutive.  Options to purchase 15,000 shares and 639,000 shares of the
      Company's  common stock were excluded from the  computation of diluted net
      income per share for the three and nine months ended  September  30, 2003,
      as the options'  exercise  price was greater than the average market price
      of  the  common  stock  and,   therefore,   the  effect  would  have  been
      antidilutive.


4.    Comprehensive Income (Loss)

      Total comprehensive loss for the three and nine months ended September 30,
      2004 was  $1,434,000 and  $3,028,000.  For the three and nine months ended
      September  30,  2003,   total   comprehensive   income  was  $350,000  and
      $5,159,000.


5.    Option to Purchase Investors Insurance Corporation

      On July 1, 2002, the Company entered into a Purchase Option Agreement with
      SCOR  Life  U.S.  Re  Insurance  Company  ("SCOR"),  a 100%  owner  of the
      outstanding  capital  stock of Investors  Insurance  Corporation  ("IIC").
      Pursuant to the terms of the  agreement,  SCOR has granted the Company the
      right to purchase  the  outstanding  capital  stock of IIC in exchange for
      annual  option  fees.  The Company has paid  annual  option fees  totaling
      approximately  $3.0 million as of September 30, 2004.  The Company has the
      right to exercise the option at any time prior to the  expiration  date on
      June 30,  2005.  If the  Company  elects to exercise  the option,  it must
      complete  the  purchase  transaction  within two years of  exercising  the
      option. Upon completion of a purchase transaction, the option fees will be
      included in the purchase  price.  If the option expires  unused,  the fees
      paid will be expensed.


6.    Notes Payable

      The Company has a mortgage of $7.1  million on the office  building  which
      houses its headquarters.  Payment in full of this note is due on August 1,
      2012.  Payments  are  due on the  note  based  on a  25-year  amortization
      schedule.  On August 1, 2012, the Company must pay the remaining principal
      due on the note which will be approximately $5.9 million.  Prior to August
      1, 2006 the interest rate on the note is 6.95%.  Thereafter,  the interest
      rate will be equal to LIBOR plus 2.55%, adjusted semi-annually, subject to
      a maximum  semi-annual 1.00%  increase/decrease  in the interest rate. The
      maximum interest rate is 10.50%. As of September 30, 2004, the balance due
      on the note was $7.1 million.

      During 2003,  the Company  began  construction  of a new building in Rome,
      Georgia  and   established   a  $2.7  million  loan  facility  to  finance
      construction  costs.  The balance due under this loan facility on December
      31, 2003 was  $191,000.  During  April 2004,  the Company  refinanced  its
      construction  loan replacing it with a $2.9 million variable interest rate
      note  indexed to LIBOR plus  1.9%.  The note is payable  over ten years in
      monthly  installments  of  principal, amortized  on the basis of a 20-year
      term, and interest.  At the end of the ten years, the Company must pay the
      balance of the principal due on the note. The  outstanding  balance of the

                                       7

      note as of  September  30,  2004  was $2.8  million.  To  manage  interest
      expense,  the Company  entered into an interest rate swap agreement with a
      notional amount equal to the principal  balance of the note which modifies
      its interest  expense from a variable rate to a fixed rate. The April 2004
      swap agreement  involves the exchange of interest  obligations  from April
      2004  through  April 2014 whereby the Company pays a fixed rate of 6.8% in
      exchange for LIBOR plus 1.9%.


7.    Derivative Financial Instruments

      The Company  accounts for derivative  financial  instruments in accordance
      with the  provisions  of Statement of Financial  Accounting  Standards No.
      133, "Accounting for Derivative Instruments and Hedging Activities" ("SFAS
      133").  SFAS 133 requires the Company to measure all  derivatives  at fair
      value and to recognize them in the balance sheet as an asset or liability.
      For derivatives  designated as cash flow hedges,  changes in fair value of
      the  derivative  are  reported  as  other  comprehensive  income  and  are
      subsequently  reclassified  into  earnings  when  the  hedged  transaction
      affects  earnings.  Changes in fair value of  derivative  instruments  not
      considered  hedging  instruments  and  ineffective  portions of hedges are
      recognized in earnings in the current period.

      In April 2004 the Company  entered  into an interest  rate swap  agreement
      with a current  notional  amount  of $2.8  million  to hedge the  interest
      expense associated with its LIBOR-based borrowings. The Company designates
      the interest rate swap as a qualifying cash flow hedge under SFAS 133.


8.   Values Financial Network, Inc.

      When the Company purchased Values Financial Network, Inc. ("VFN") in 2000,
      part of the purchase  price was for goodwill.  Before January 1, 2002, the
      Company  amortized  the goodwill on a  straight-line  basis over 10 years,
      which was its  estimated  useful life.  Pursuant to Statement of Financial
      Accounting Standards No. 142 ("SFAS 142"),  "Goodwill and Other Intangible
      Assets," the Company  ceased  amortizing  goodwill on January 1, 2002.  As
      required by SFAS 142, the Company  performs an annual goodwill  impairment
      test. The impairment test of SFAS 142 requires the Company to measure fair
      value  of the  reporting  unit.  The  Company  establishes  fair  value by
      preparing a forecast of the discounted value of future cash flows expected
      to be derived from VFN.

      During 2002,  the Company  revised the business  model for VFN to focus on
      corporate and individual  producer  sales.  The VFN  projections of future
      cash flows  supported the balance of goodwill at that time. In early 2003,
      the  Company  further  refined  its  business  model  for  VFN,  including
      identifying a new market and  committing  additional  resources to develop
      the business.  During 2003, due to the failure of VFN to produce  revenues
      as projected,  the Company updated its annual measurement of fair value of
      VFN. The fair value  measurement based on a revised cash flow forecast was
      predicated on VFN realizing a lower level of sales.  This forecast of cash
      flows did not support the balance of goodwill,  and the Company recorded a
      goodwill  impairment loss of $491,000  during 2003.  Projections of future
      cash flows supported the remaining balance of goodwill at that time.

      During the second  quarter of 2004,  due to the  failure of VFN to produce
      revenues as projected,  particularly  in the corporate  arena,  management
      decided to cease actively  marketing to the corporate market. As a result,
      management  lowered its expectations for future sales.  This event met the
      criteria  of a  "triggering  event"  for  testing  the  recoverability  of
      long-lived  assets  as  required  by  Statement  of  Financial  Accounting
      Standards No. 144 ("SFAS 144")  "Accounting for the Impairment or Disposal
      of  Long-Lived  Assets".  Accordingly,  the Company  compared the carrying
      amount of VFN's long-lived assets to the projected sum of the undiscounted
      cash flows expected to result from the use and eventual disposition of the
      asset group. Based on the fact that the sum of the undiscounted cash flows
      exceeded VFN's assets, the Company concluded no impairment had occurred to
      the long-lived assets.

      As a result of performing  the  impairment  tests required under SFAS 144,
      the Company was then required  under the provisions of SFAS 142 to perform
      a  goodwill   impairment  test  using  the  revised  cash  flows  forecast
      discounted  at an  appropriate  cost of capital.  The results of this test
      indicated that the Company's  goodwill was not  recoverable.  Accordingly,
      the Company  recorded a goodwill  impairment  loss of $679,000  during the
      second quarter of 2004.


                                       8

9.   Segment Information



                                               Total Revenue                                      Net Income (Loss)
                         ------------------------------------------------------  --------------------------------------------------
                             Three Months Ended           Nine Months Ended         Three Months Ended        Nine Months Ended
                                September 30,               September 30,              September 30,             September 30,
                         --------------------------  --------------------------  ------------------------  ------------------------
                             2004          2003          2004          2003          2004         2003         2004         2003
                         ------------  ------------  ------------  ------------  -----------  -----------  -----------  -----------
                                                                                                
   Legacy Marketing
   Group                 $  7,116,000  $ 15,983,000  $ 27,523,000  $ 54,378,000  $(1,162,000) $ 1,255,000  $(1,747,000) $ 7,027,000
   Legacy Financial
   Services, Inc.             725,000       821,000     2,313,000     2,057,000     (114,000)    (118,000)    (320,000)    (605,000)
   Imagent Online, LLC         83,000        98,000       217,000       186,000      (77,000)    (137,000)    (353,000)    (437,000)
   Values Financial
   Network, Inc.               10,000         9,000        30,000        20,000      (79,000)    (656,000)    (677,000)    (941,000)
   Other                      111,000        37,000       338,000       149,000       29,000       22,000      125,000       85,000
   Intercompany
   Eliminations              (164,000)     (155,000)     (469,000)     (472,000)        --           --           --           --
                         ------------  ------------  ------------  ------------  -----------  -----------  -----------  -----------
   Total                 $  7,881,000  $ 16,793,000  $ 29,952,000  $ 56,318,000  $(1,403,000) $   366,000  $(2,972,000) $ 5,129,000
                         ============  ============  ============  ============  ===========  ===========  ===========  ===========


                                                 Total Assets
                                        ----------------------------
                                        September 30,   December 31,
                                            2004            2003
                                        ------------    ------------

      Legacy Marketing Group            $ 47,747,000    $ 54,698,000
      Legacy Financial Services, Inc.      1,344,000       2,034,000
      Imagent Online, LLC                    493,000         622,000
      Values Financial Network, Inc.       1,407,000       2,019,000
      Other                                  593,000         403,000
      Intercompany Eliminations           (1,533,000)     (2,661,000)
                                        ------------    ------------
      Total                             $ 50,051,000    $ 57,115,000
                                        ============    ============



                                       9

Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations

Forward-Looking Statements

      Certain  statements  contained in this  document,  including  Management's
Discussion and Analysis of Financial  Condition and Results of Operations,  that
are not historical facts,  constitute  "forward-looking  statements"  within the
meaning  of  the  Private  Securities   Litigation  Reform  Act  of  1995.  Such
forward-looking  statements  involve known and unknown risks,  uncertainties and
other factors that may cause the actual  results or performance of Regan Holding
Corp.  and its  businesses to be  materially  different  from that  expressed or
implied by such  forward-looking  statements.  These  risks,  uncertainties  and
factors  include,  among other  things,  the  following:  general  economic  and
business conditions;  political and social conditions;  government  regulations,
especially regulations affecting the insurance industry;  regulatory initiatives
and compliance with governmental regulations; the effects upon insurance markets
and  upon  insurance  industry  business  practices  and  relationships  due  to
investigations  and regulatory  activities by the California  Attorney General's
Office,  the New York Attorney  General's Office,  the California  Department of
Insurance,  and other  authorities  concerning,  among other  things,  insurance
broker  practices,  contingent  commission  arrangements  and  bid  solicitation
activities;  demographic changes; the ability to adapt to changes resulting from
acquisitions  or  new  ventures;  and  various  other  factors  referred  to  in
Management's  Discussion  and  Analysis of  Financial  Condition  and Results of
Operations.

      Regan  Holding  Corp.  assumes  no  obligation  to update  forward-looking
statements to reflect  actual  results or changes in or additions to the factors
affecting such forward-looking statements.

Recent Industry Developments

      On October 29, 2004, the California  Attorney  General's  Office announced
the launch of a formal  investigation  into possible  anti-trust  violations and
fraud by  insurance  companies  and  brokers,  including  bid  rigging and other
anti-competitive conduct in the insurance industry. Other state authorities have
announced similar investigations. In addition, California Insurance Commissioner
John  Garamendi has released for public review a proposed new set of regulations
addressing broker conduct. As currently drafted, the proposed regulations would,
among  other  things,  impose  penalties  on brokers  who fail to  disclose  all
material facts  surrounding  their receipt or potential receipt of income from a
third party flowing from a transaction on behalf of a client.

      Also,  the  National  Association  of  Insurance   Commissioners  ("NAIC")
recently  announced  that it has formed the NAIC  Executive Task Force on Broker
Activities to gather facts and coordinate activities to address alleged criminal
misconduct  and  violations  of  existing  insurance  laws  involving  insurance
companies  and  insurance  brokers.  The Task  Force is  comprised  of 13 member
states,  including  California,  and will  pursue a  three-pronged  action  plan
designed to  coordinate  multi-state  interest  and  inquiries,  leverage  state
expertise and resources,  engage  consumers and develop a model act for brokers'
disclosure of compensation.

      The Company's core business consists of selling fixed annuity products, on
behalf  of  insurance  carriers,  through  a  network  of  approximately  27,000
independent  insurance brokers that the Company refers to as "Producers." If the
proposed  California  regulations  were to be adopted in their  current form, or
similar  regulations  were to be adopted in other  jurisdictions,  the Producers
would have to  disclose  to  potential  purchasers  of fixed  annuity  products,
compensation they may receive from the Company or the insurance  carriers,  as a
result of such sales.  The Company is unable to predict  whether these  proposed
regulations will become law or the final form in which the proposed  regulations
will be enacted  and  whether  other new  initiatives  may affect the  Company's
business and the demand for the fixed annuity products that the Company markets.
It is possible,  however, that enactment of the proposed California regulations,
or  similar  regulations  in other  jurisdictions,  or the  consequences  of the
announced investigations or other similar investigations,  could have a material
adverse  effect  on the  insurance  industry  in  general  or on  the  Company's
financial condition and results of operations.

                                       10



Overview

      On July 1, 2002, the Company entered into a Purchase Option Agreement with
SCOR Life U.S. Re Insurance  Company  ("SCOR"),  a 100% owner of the outstanding
capital stock of Investors Insurance Corporation ("IIC").  Pursuant to the terms
of the  agreement,  SCOR has  granted  the  Company  the right to  purchase  the
outstanding capital stock of IIC in exchange for annual option fees. The Company
has paid annual option fees totaling  approximately $3.0 million as of September
30, 2004.  The Company has the right to exercise the option at any time prior to
the  expiration  date on June 30,  2005.  If the Company  elects to exercise the
option, it must complete the purchase transaction within two years of exercising
the option.  The Company is exploring various methods to finance the acquisition
of IIC,  including the issuance of debt or equity securities by the Company or a
subsidiary  of the Company.  As a result,  it is possible  that the Company will
issue a  significant  amount  of debt or  equity  securities  to one or more new
investors.  Any such  issuance  of equity  securities  would  likely  reduce the
percentage ownership of the Company held by current shareholders.

Regan Holding Corp. Consolidated

      We had a  consolidated  net loss of $1.4  million  during the three months
ended September 30, 2004, compared to consolidated net income of $366,000 during
the same period in 2003. For the nine months ended  September 30, 2004, we had a
consolidated  net loss of $3.0 million,  compared to consolidated  net income of
$5.1 million during the nine months ended September 30, 2003. These  unfavorable
changes  of $1.8  million  and $8.1  million  were  primarily  due to a net loss
incurred by Legacy Marketing Group ("Legacy Marketing") in each period presented
in 2004,  compared to net income in each  period  presented  in 2003,  which was
partially offset by decreased net losses from Values  Financial  Network in both
periods and lower losses from Legacy Financial Services ("Legacy Financial") for
the nine month period.

Legacy Marketing

      During the three months ended September 30, 2004,  Legacy  Marketing had a
net loss of $1.2 million, compared to net income of $1.3 million during the same
period in 2003. For the nine months ended September 30, 2004,  Legacy  Marketing
had a net loss of $1.7  million,  compared to net income of $7.0 million  during
the same period in 2003.  The decline in results was  primarily due to decreased
revenue, partially offset by decreased expenses.

      During the three months and nine months ended  September 30, 2004,  Legacy
Marketing  commissions and marketing allowances decreased $7.8 million (64%) and
$22.6 million (55%),  compared to the same periods in 2003. The decrease in each
period was primarily due to decreased sales of fixed annuities  issued by Legacy
Marketing's carriers.  The low interest rate environment continues to cause many
carriers that issue  declared  rate  annuities,  such as American  National Life
Insurance  Company  ("American  National"),  to reduce the  crediting  rates and
compensation paid to us and our network of Producers on certain  products.  As a
result,  sales of the  affected  products  in the first  nine  months  and third
quarter of 2004 were lower than in the comparable  periods of 2003. The affected
products  accounted  for  approximately  29% and 36% of our  total  consolidated
revenue for the three and nine months ended  September 30, 2003, and only 3% and
9% of our  total  consolidated  revenue  for the  three  and nine  months  ended
September 30, 2004.  Revenues from sales of American National products decreased
$3.0 million and $15.0 million during the three and nine months ended  September
30, 2004, compared to the corresponding periods in 2003.

      Legacy  Marketing's   annuity  sales  were  also  negatively  affected  by
Transamerica  Life  Insurance  Company  ("Transamerica")  and  Legacy  Marketing
deciding  to  discontinue  the  marketing  of  Transamerica  products  that were
marketed  exclusively  by  Legacy  Marketing,  effective  May  3,  2004.  Legacy
Marketing  continues  to offer  other  Transamerica  products  and is  currently
working with  Transamerica  to develop new products that Legacy  Marketing  will
market   exclusively.   Legacy  Marketing   expects  to  begin  marketing  these
Transamerica  products in the near future.  The discontinued  products accounted
for  approximately 17% and 29% of our total  consolidated  revenue for the three
months ended  September 30, 2004 and 2003.  For the nine months ended  September
30, 2004 and 2003, the affected products accounted for approximately 25% and 22%
of our total consolidated revenue.  Revenues from sales of Transamerica products
decreased  $3.5 million and $6.1 million  during the three and nine months ended
September 30, 2004,  compared to the same periods in 2003. Revenue from sales of
Transamerica  products  accounted  for  20% and  26% of our  total  consolidated
revenue  during the three and nine months ended  September  30, 2004.  We expect
revenues  from the sales of  Transamerica  products  will  continue  to decrease
during the  remainder of 2004.  We intend to continue  providing  administrative
services in connection with Transamerica products.

      We also  experienced a decrease in sales of fixed annuities  issued by IIC
during 2004. We believe the decrease was primarily  attributable  to a downgrade
in the A.M.  Best  credit  rating  of IIC from an A-  rating  to a B++ rating in
September 2003.  Revenues from the sales of IIC products  decreased $1.8 million
and $2.9  million  during the three and nine months  ended  September  30, 2004,
compared  to the  same  periods  in 2003.  Revenue  from  sales of IIC  products
accounted for 28% of our total  consolidated  revenue  during the three and nine
months ended September 30, 2004.

      Administrative  fees  decreased  $1.1 million (31%) and $2.7 million (25%)
during the three months and nine months ended  September  30, 2004,  compared to
the same periods in 2003, primarily due to decreased issuing fees resulting from
decreased  fixed  annuity  sales.  Other  income  increased  $29,000  (16%)  and
decreased  $1.6  million  (64%)  during the three  months and nine months  ended
September 30, 2004,  compared to the same periods in 2003.  This decrease in the
nine months ended  September 30, 2004 was  primarily due to a performance  bonus
earned during the first half of 2003 on sales of fixed annuity and life products


                                       11


under the terms of one of the Company's insurance carrier partner contracts. The
contract was amended to terminate the bonus program effective July 1, 2003.

      During the nine months ended September 30, 2004, Legacy Marketing sold and
administered  products  on  behalf  of three  unaffiliated  insurance  carriers:
American  National,   Transamerica  and  Investors  Insurance  Corporation.   As
indicated  below,  the agreements  with these  carriers  generated a significant
portion of our total consolidated revenue:

                            Three Months Ended             Nine Months Ended
                               September 30,                 September 30,
                        ---------------------------    ------------------------
                            2004          2003            2004         2003
                        -------------  ------------    -----------  -----------
American National            26%           30%             24%          40%
Transamerica                 20%           30%             26%          24%
Investors Insurance
Corporation                  28%           24%             28%          20%

      Legacy Marketing also performs administrative services for products issued
by John Hancock  Variable  Life  Insurance  Company and IL Annuity and Insurance
Company.

      Our   consolidated   revenues  were  derived   primarily  from  sales  and
administration of the following annuity products:


                                                                    Three Months Ended         Nine Months Ended
                                                                       September 30,             September 30,
                                                                  ------------------------  ------------------------
                                                                     2004        2003          2004         2003
                                                                  ----------- ------------  ------------ -----------
                                                                                                 
BenchMark(SM) series (sold on behalf of American National)            24%         30%           23%          39%
SelectMark(R) series (sold on behalf of Transamerica)                 20%         30%           26%          24%
MarkOne(SM) series (sold on behalf of Investors Insurance
  Corporation)                                                        19%         24%           24%          20%



      As mentioned above,  sales of the  SelectMark(R)  series sold on behalf of
Transamerica will continue to decrease during the remainder of 2004.

      Legacy Marketing  expenses  decreased $4.9 million (35%) and $12.2 million
(28%) during the three months and nine months ended September 30, 2004, compared
to the same periods in 2003, primarily due to decreases in selling,  general and
administrative expenses.  Selling, general and administrative expenses decreased
$4.8 million (38%) and $11.7  million (31%)  primarily due to decreases in sales
promotion  and support  expenses,  employee  compensation,  and  stationery  and
supplies.  Sales  promotion  and support  expenses  decreased  primarily  due to
decreased  insurance  Producer-related  bonuses and incentive trip expense,  and
decreased  sales support  expenses  resulting  from  decreased  sales.  Employee
compensation  decreased  primarily  due to  decreased  headcount,  reduction  in
temporary  help,   reduced  employee  overtime  and  decreased   incentive-based
compensation  based  upon  our  consolidated  year  to date  operating  results.
Decreased  stationery and supplies were  primarily due to reduced  sales.  Other
expenses  decreased  $160,000 (25%) and $684,000 (33%) during the three and nine
months  ended  September  30, 2004,  compared to the same  periods in 2003.  The
decrease was primarily due to decreased leased equipment costs and a decrease in
losses on disposal of fixed assets.

Legacy Financial

      During  the third  quarter  of 2004,  Legacy  Financial  had a net loss of
$114,000, compared to a net loss of $118,000 during the same period in 2003. For
the nine months ended  September  30, 2004,  Legacy  Financial had a net loss of
$320,000, compared to a net loss of $605,000 during the same period in 2003, due
to increased revenues and decreased expenses.

      Legacy Financial revenue  decreased  $96,000 (12%) and increased  $256,000
(12%) during the three months and nine months ended September 30, 2004, compared
to the same periods in 2003.  The  decrease in the three months ended  September
30, 2004,  was primarily due to decreased  reimbursable  insurance  premiums and
sponsorship  revenues,  partially offset by an increase in commissions resulting
from improved  equity market  conditions in 2004.  There was also an increase in


                                       12


commissions  in the nine months ended  September 30, 2004,  compared to the same
period  in 2003,  which  was  partially  offset by a  decrease  in  reimbursable
insurance premiums and sponsorship revenues.

      Legacy  Financial's  expenses  decreased  $119,000 (12%) and $224,000 (7%)
during the three months and nine months ended  September  30, 2004,  compared to
the same periods in 2003. The decrease in the 2004 expenses was primarily due to
a decrease in selling, general and administrative expenses. Selling, general and
administrative  expenses  decreased  $128,000  (14%) and $266,000  (10%) for the
three and nine months ended  September 30, 2004,  compared to the  corresponding
2003 periods. The decrease was primarily due to decreased employee  compensation
expense resulting from a reduced headcount.

Imagent Online, LLC

      Imagent Online, LLC ("Imagent") had a net loss of $77,000 during the three
months ended  September 30, 2004,  compared to a net loss of $137,000 during the
same period in 2003.  During the nine months ended  September 30, 2004,  Imagent
had a net loss of $353,000,  compared to a net loss of $437,000  during the same
period in 2003. The reduced losses are primarily due to a reduction in expenses.
Expenses decreased $113,000 (35%) and $110,000 (12%) during the three months and
nine  months  ended  September  30,  2004,  compared to the  corresponding  2003
periods,  primarily  due to decreased  employee  compensation  resulting  from a
reduced  headcount.  In addition,  there were decreases in professional fees and
equipment costs in each of the periods.

Values Financial Network, Inc.

      Values  Financial  Network,  Inc. ("VFN") had a net loss of $79,000 during
the three months ended  September  30, 2004,  compared to a net loss of $656,000
during the same period in 2003. During the nine months ended September 30, 2004,
VFN had a net loss of  $677,000,  compared to a net loss of $941,000  during the
same period in 2003.  The  decreased  losses  were  primarily  due to  goodwill,
intangibles,  and long-lived asset  impairment  losses recorded during the third
quarter of 2003,  partially  offset by  goodwill  impairment  losses  during the
second quarter of 2004. Other VFN operating expenses decreased $62,000 (29%) and
$213,000 (31%) during the three months and nine months ended September 30, 2004,
compared to the same periods in 2003,  primarily  due to decreased  depreciation
expense  resulting from the  write-down in the value of long-term  assets in the
third quarter of 2003 mentioned above.

      When the Company purchased VFN in 2000, part of the purchase price was for
goodwill.  Before  January 1, 2002,  the  Company  amortized  the  goodwill on a
straight-line basis over 10 years, which was its estimated useful life. Pursuant
to Statement of Financial Accounting  Standards No. 142 ("SFAS 142"),  "Goodwill
and Other Intangible  Assets," the Company ceased amortizing goodwill on January
1, 2002.  As required  by SFAS 142,  the  Company  performs  an annual  goodwill
impairment test. The impairment test of SFAS 142 requires the Company to measure
fair  value  of the  reporting  unit.  The  Company  establishes  fair  value by
preparing a forecast of the discounted value of future cash flows expected to be
derived from VFN.

      During 2002,  the Company  revised the business  model for VFN to focus on
corporate and  individual  producer  sales.  The VFN  projections of future cash
flows supported the balance of goodwill at that time. In early 2003, the Company
further refined its business model for VFN,  including  identifying a new market
and committing additional resources to develop the business. During 2003, due to
the failure of VFN to produce  revenues as  projected,  the Company  updated its
annual  measurement of fair value of VFN. The fair value  measurement based on a
revised cash flow  forecast  was  predicated  on VFN  realizing a lower level of
sales. This forecast of cash flows did not support the balance of goodwill,  and
the  Company  recorded a  goodwill  impairment  loss of  $491,000  during  2003.
Projections of future cash flows supported the remaining  balance of goodwill at
that time.

      During the second  quarter of 2004,  due to the  failure of VFN to produce
revenues as projected,  particularly in the corporate arena,  management decided
to cease actively  marketing to the corporate  market.  As a result,  management
lowered its  expectations  for future  sales.  This event met the  criteria of a
"triggering  event" for  testing  the  recoverability  of  long-lived  assets as
required by  Statement of Financial  Accounting  Standards  No. 144 ("SFAS 144")
"Accounting for the Impairment or Disposal of Long-Lived  Assets".  Accordingly,
the Company  compared  the  carrying  amount of VFN's  long-lived  assets to the
projected sum of the undiscounted cash flows expected to result from the use and
eventual  disposition of the asset group.  Based on the fact that the sum of the
undiscounted  cash  flows  exceeded  VFN's  assets,  the  Company  concluded  no
impairment had occurred to the long-lived assets.

                                       13


      As a result of performing  the  impairment  tests required under SFAS 144,
the  Company was then  required  under the  provisions  of SFAS 142 to perform a
goodwill  impairment test using the revised cash flows forecast discounted at an
appropriate  cost of  capital.  The  results  of this  test  indicated  that the
Company's  goodwill was not  recoverable.  Accordingly,  the Company  recorded a
goodwill impairment loss of $679,000 during the second quarter of 2004.

Other Segment

      During the three months ended  September 30, 2004,  net income from Legacy
Advisory Services was $29,000, compared to net income of $22,000 during the same
period in 2003.  For the nine months ended  September 30, 2004,  net income from
Legacy Advisory Services was $125,000,  compared to net income of $85,000 during
the same period in 2003. These favorable changes were primarily due to increased
advisory fee revenues, partially offset by increased professional fees.

Liquidity and Capital Resources

      Net cash used by operating activities was $5.0 million for the nine months
ended September 30, 2004, compared to net cash provided by operating  activities
of $10.7  million for the same period in 2003.  The change was  primarily due to
decreased operating results, decreased accounts payable and accrued liabilities,
primarily  due  to  the  payment  of  bonuses  to  wholesalers  based  on  their
achievement  of  predetermined  2003 sales  targets,  payments of employee  2003
incentive  bonuses and payments  associated  with a Producer  incentive  trip, a
smaller  decrease in prepaid expenses and deposits  compared to 2003,  decreased
income taxes  payable due to a pre-tax loss in the first nine months of 2004 and
a decrease in the write-off of fixed assets. These amounts were partially offset
by decreased accounts receivable  primarily due to decreased sales volume during
the first nine months of 2004, compared to the same period in 2003 and decreased
unrealized gains on trading securities.

      Net cash used in investing activities was $3.2 million for the nine months
ended  September  30,  2004,  compared to $4.6 million for the nine months ended
September  30, 2003.  The decrease was due to reduced  purchases  and  increased
liquidation of available-for-sale  investments to meet operating cash needs. The
decrease was partially  offset by increased  purchases of fixed assets primarily
due to  construction  costs  related to the  Company's  new  servicing  facility
building in Rome, Georgia and computer software costs.

      Net cash  provided by financing  activities  was $1.6 million for the nine
months  ended  September  30,  2004,  compared  to net  cash  used by  financing
activities  of $1.5 million for the nine months ended  September  30, 2003.  The
change was primarily due to proceeds  from the Company's  construction  loan and
mortgage loan for the new building in Rome, Georgia.

      During 2003,  the Company  began  construction  of a new building in Rome,
Georgia and  established  a $2.7 million loan  facility to finance  construction
costs. During April 2004, the Company refinanced its construction loan replacing
it with a $2.9 million  variable  interest rate note indexed to LIBOR plus 1.9%.
The  note is  payable  over ten  years in  monthly  installments  of  principal,
amortized on the basis of a 20-year term,  and  interest.  At the end of the ten
years,  the Company must pay the balance of the principal  due on the note.  The
outstanding  balance of the note as of September 30, 2004 was $2.8  million.  To
manage  interest  expense,  the  Company  entered  into an  interest  rate  swap
agreement  for  the  notional  amount  of  the  note,  to  modify  its  interest
characteristics  from a  variable  rate  to a fixed  rate.  The  swap  agreement
involves the exchange of interest obligations from April 2004 through April 2014
whereby the Company pays a fixed rate of 6.8% in exchange for LIBOR plus 1.9%.

      The  Company  used $5.0  million of cash in its  operations  and  incurred
consolidated net losses of $3.0 during the nine months ended September 30, 2004.
If the Company's  consolidated net losses continue, or if requests to repurchase
redeemable  common  stock  increase   significantly,   a  cash  shortfall  could
ultimately  occur.  The  Company  believes  that  existing  cash and  investment
balances,  together with  anticipated  cash flow from  operations,  will provide
sufficient funding for the foreseeable future. However, in the event that a cash
shortfall  occurred,  the Company  believes  that  adequate  financing  could be
obtained  to meet its cash  flow  needs.  There can be no  assurances  that such
financing would be available on favorable terms.


                                       14

Item 3.  Quantitative and Qualitative Disclosures About Market Risk

     There have been no material changes in the Company's market risk,  interest
rate risk,  credit risk, or equity price risk since December 31, 2003, except as
described below.

      To manage interest expense, the Company entered into a hedging transaction
whereby it purchased an interest rate swap with the same notional  amount as the
mortgage note on its new Rome,  Georgia service facility.  This swap is intended
to have the effect of changing the  interest  rate  characteristics  of the note
from a variable rate to a fixed rate. The April 2004 swap agreement involves the
exchange of interest  obligations from April 2004 through April 2014 whereby the
Company pays a fixed rate of 6.8% in exchange for LIBOR plus 1.9%.

     Please  see the  Company's  Annual  Report on Form 10-K for the year  ended
December 31, 2003 for more information  concerning  Quantitative and Qualitative
Disclosures About Market Risk.


Item 4.  Controls and Procedures

     The Company  maintains  disclosure  controls and  procedures (as defined in
Rule 13a-15(e) of the Securities  Exchange Act of 1934, as amended)  designed to
ensure that  information  required to be  disclosed  in reports  filed under the
Securities Exchange Act of 1934, as amended, is recorded, processed,  summarized
and reported within the specified time periods.  In designing and evaluating the
disclosure controls and procedures,  management recognizes that any controls and
procedures,  no  matter  how  well  designed  and  executed,  can  provide  only
reasonable  assurance  of  achieving  the  desired  control  objectives.  As  of
September 30, 2004, the Company's  Chief  Executive  Officer and Chief Financial
Officer  evaluated,  with the  participation  of the Company's  management,  the
effectiveness of the Company's disclosure controls and procedures. Based on that
evaluation,  the Company's Chief Executive  Officer and Chief Financial  Officer
have  concluded  that the  Company's  disclosure  controls and  procedures  were
effective  as of the end of the period  covered by this  report.  The  Company's
management,  including  the Chief  Executive  Officer  and the  Chief  Financial
Officer,  also evaluated the Company's internal control over financial reporting
to determine  whether any changes  occurred  during the quarter  covered by this
report that have  materially  affected,  or are reasonably  likely to materially
affect, the Company's internal control over financial  reporting.  Based on that
evaluation,  there have been no such changes  during the period  covered by this
report.


                                       15

                           PART II - OTHER INFORMATION


Item 1.  Legal Proceedings


The Company is not involved in any material pending legal proceedings.


Item 6.  Exhibits and Reports on Form 8-K


(a)   Exhibits

Exhibit 31.1      Certification  of Chief  Executive  Officer  required  by Rule
                  13a-14(a)/15d-14(a) under the Exchange Act.

Exhibit 31.2      Certification  of Chief  Financial  Officer  required  by Rule
                  13a-14(a)/15d-14(a) under the Exchange Act.

Exhibit 32.1      Certification of Chief Executive Officer pursuant to 18 U.S.C.
                  Section  1350,  as  adopted  pursuant  to  Section  906 of the
                  Sarbanes-Oxley Act of 2002.

Exhibit 32.2      Certification of Chief Financial Officer pursuant to 18 U.S.C.
                  Section  1350,  as  adopted  pursuant  to  Section  906 of the
                  Sarbanes-Oxley Act of 2002


(b)   Reports on Form 8-K

      On  September  16, 2004,  the Company  filed a Form 8-K for the purpose of
filing a material contract.




                                       16

                                   SIGNATURES

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                   REGAN HOLDING CORP.



Date: November 12, 2004            Signature:  /s/ R. Preston Pitts
                                              ----------------------------------
                                              R. Preston Pitts
                                              President, Chief Operating Officer
                                              and Chief Financial Officer





                                       17


                                INDEX TO EXHIBITS



Number            Description
- ------            -----------

Exhibit 31.1      Certification  of Chief  Executive  Officer  required  by Rule
                  13a-14(a)/15d-14(a) under the Exchange Act.

Exhibit 31.2      Certification  of Chief  Financial  Officer  required  by Rule
                  13a-14(a)/15d-14(a) under the Exchange Act.

Exhibit 32.1      Certification of Chief Executive Officer pursuant to 18 U.S.C.
                  Section  1350,  as  adopted  pursuant  to  Section  906 of the
                  Sarbanes-Oxley Act of 2002.

Exhibit 32.2      Certification of Chief Financial Officer pursuant to 18 U.S.C.
                  Section  1350,  as  adopted  pursuant  to  Section  906 of the
                  Sarbanes-Oxley Act of 2002.





                                       18