UNITED STATES SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                  SCHEDULE 14A

           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934

Filed by the Registrant  [X]

Filed by a Party other than the Registrant  [_]

Check the appropriate box:

         [_]  Preliminary Proxy Statement

         [_]  Confidential, For Use of the Commission
              Only (as permitted by Rule 14a-6(e) (2))

         [X]  Definitive Proxy Statement

         [_]  Definitive Additional materials

         [_]  Soliciting Material Pursuant to ss.240.14a-12

                               REGAN HOLDING CORP.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment  of Filing Fee (Check the appropriate box):
         [X]  No fee required.

         [_]  Fee computed on table below per Exchange Act Rules 14a-6(i) (1)
              and 0-11.

         (1) Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------
         (2) Aggregate number of securities to which transaction applies:

- --------------------------------------------------------------------------------
         (3) Per unit price or other  underlying  value of transaction  computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee
is calculated and state how it was determined):

- --------------------------------------------------------------------------------
         (4) Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------
         (5) Total fee paid:

- --------------------------------------------------------------------------------
         [_] Fee paid previously with preliminary materials:

         [_] Check box if any part of the fee is offset as provided by Exchange
Act Rule 0-11(a) (2) and identify  the filing for which the  offsetting  fee was
paid previously.  Identify the previous filing by registration statement number,
or the form or schedule and the date of its filing.

         (1) Amount previously paid:

- --------------------------------------------------------------------------------
         (2) Form, Schedule or Registration Statement No.:

- --------------------------------------------------------------------------------
         (3) Filing Party:

- --------------------------------------------------------------------------------
         (4) Date Filed:

- --------------------------------------------------------------------------------




                               REGAN HOLDING CORP.

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            To be Held June 13, 2005

         NOTICE IS HEREBY GIVEN THAT the Annual Meeting of Shareholders of Regan
Holding Corp., a California  corporation (the  "Company"),  will be held at 2090
Marina Avenue, Petaluma, California 94954 on Monday, June 13, 2005 at 8:00 a.m.,
or at any adjournment thereof (the "Annual Meeting"). At the Annual Meeting, the
shareholders will be asked to consider and act upon the following matters:

         1.       To elect five (5)  directors  to hold office  until the Annual
                  Meeting of  Shareholders  in 2006 and until  their  respective
                  successors are elected and qualify.

         2.       To consider  and act upon such other  business  that  properly
                  comes before the meeting or any adjournment or adjournments of
                  the meeting.

         Only  shareholders of record at the close of business on April 26, 2005
are  entitled  to  notice  of  and  to  vote  at  the  Annual  Meeting  and  any
adjournments.

         It is very important that your shares are  represented and voted at the
meeting.  Your shares may be voted by returning the enclosed  proxy card. If you
attend the meeting,  you may vote in person even if you have previously mailed a
proxy  card.  We would  appreciate  your  informing  us on the proxy card if you
expect to  attend  the  meeting  so that we can  provide  adequate  seating  for
attendees.

         The  continuing  interest of our  shareholders  in the  business of the
Company is appreciated and we hope many of you will be able to attend the Annual
Meeting.

                                        By Order of the Board of Directors


                                        /s/ R. Preston Pitts
                                        ----------------------------------------
                                        R. Preston Pitts
                                        Secretary


Dated:   May 13, 2005
Petaluma, California

- --------------------------------------------------------------------------------
It is important that your shares be represented at the Annual Meeting regardless
of the number of shares  you hold.  Whether or not you plan to attend the Annual
Meeting,  please complete and return your proxy in the enclosed envelope as soon
as possible.
- --------------------------------------------------------------------------------

                                       2


                               REGAN HOLDING CORP.

                                 PROXY STATEMENT

                         ANNUAL MEETING OF SHAREHOLDERS
                            To be held June 13, 2005

         The Annual Meeting of Shareholders of Regan Holding Corp., a California
corporation  (the  "Company")  will be held at  2090  Marina  Avenue,  Petaluma,
California  94954 on Monday,  June 13, 2005 at 8:00 a.m., or at any  adjournment
thereof (the "Annual  Meeting")  for the purposes set forth in the  accompanying
Notice of Annual Meeting of  Shareholders.  This Proxy Statement is furnished in
connection  with the  solicitation  by the  Company of proxies to be used at the
Annual  Meeting or at any and all  adjournments  (that take place within  eleven
months from the issuance of such proxy) of such meeting. The enclosed proxy card
is  solicited  by the  Board of  Directors  of the  Company.  By  executing  and
returning  the  enclosed  proxy  card  or  by  following  the  enclosed   voting
instructions, you authorize the persons named in the proxy card to represent you
and vote your shares on the matters described in the Notice of Annual Meeting of
Shareholders.  The mailing address of the Company's  principal executive offices
is 2090 Marina Avenue, Petaluma, California 94954.

         Commencing  approximately  May 13,  2005,  the  Company is mailing  its
Annual  Report on Form 10-K for the year ended  December 31, 2004  together with
this Proxy  Statement and the enclosed  proxy card to the  shareholders.  If you
attend the Annual Meeting, you may vote in person. If you are not present,  your
shares can be voted only if you have  completed a properly  executed proxy card.
If you have completed a properly  executed proxy card, your shares will be voted
as you  specify.  If no  specification  is  made,  the  shares  will be voted in
accordance with the  recommendations  of the Board of Directors.  You may revoke
the  authorization  given in your proxy  card at any time  before the shares are
voted at the Annual Meeting.  To do this, send a written notice of revocation or
another  signed proxy card dated at a later date to the Secretary of the Company
at the  Company's  principal  executive  offices prior to the date of the Annual
Meeting.  You may also revoke  your proxy by  attending  the Annual  Meeting and
voting in person.

Voting Rights

         The record date for determination of the shareholders  entitled to vote
at the Annual  Meeting is the close of  business  on April 26,  2005.  As of the
record  date,  the  Company  had   outstanding   23,783,694   shares  of  Common
Stock-Series  A, no par value (the  "Series A  Stock"),  and  553,430  shares of
Common  Stock-Series  B, no par value (the "Series B Stock").  As of the date of
this Proxy Statement,  the Company is not in arrears in dividends. The shares of
Series A Stock and Series B Stock are collectively referred to herein as "Common
Stock" and the  holders  of shares of Common  Stock  vote  together  as a single
class.

         The shares of Common Stock are the only outstanding  voting  securities
of the  Company.  A holder of Common Stock is entitled to cast one vote for each
share  held of record by such  holder on the  record  date on all  matters to be
considered  at the  Annual  Meeting.  As  explained  under  Item 1 of this Proxy
Statement,  cumulative  voting will be permitted with respect to the election of
directors.

         The person appointed by us to act as election inspector for the meeting
will count votes cast by proxy or in person at the Annual  Meeting.  The holders
of a majority of the votes  entitled to be cast,  present either in person or by
proxy, shall constitute a quorum for purposes of the Annual Meeting.  Shares for
which a holder has  elected to  abstain on a matter and broker  non-vote  shares
will count for purposes of  determining  the  presence of a quorum.  For actions
requiring  approval based on a percentage of votes cast,  abstentions and broker
non-votes  will not  affect  the  outcome  of the vote.  For  actions  requiring
approval  based on the  number of shares  outstanding,  abstentions  and  broker
non-votes will have the same effect as negative votes.

                                       3


         The proxy solicitor,  the election  inspector and the tabulators of all
proxies,   ballots  and  voting  tabulations  that  identify   shareholders  are
independent and are not employees of the Company.

                                     ITEM 1

                              ELECTION OF DIRECTORS

         The Board of Directors  has fixed the number of directors to be elected
at five (5) and has nominated the persons identified below to serve as directors
until  the next  Annual  Meeting  of  Shareholders  and until  their  respective
successors  are  elected  and  qualify.  Each of the  nominees  listed  below is
currently a director of the Company.



Name and Age                   Principal Occupation                                      Director Since
- ------------                   --------------------                                      --------------
                                                                                        
Lynda L. Regan                 Ms. Regan has served as Chairman of the Board and              1990
56 years old                   Chief  Executive  Officer  of the  Company  since
                               1992. She was Senior Vice President and Treasurer
                               of the Company from 1990 to 1992.

R.  Preston  Pitts             Mr.  Pitts served as Chief  Financial  Officer of              1995
53 years old                   the Company from 1994 to 1997,  as President  and
                               Secretary  of  the  Company  since  1997,  and as
                               President,  Secretary and Chief Operating Officer
                               of the Company  since 1998. As of April 19, 2004,
                               he became interim Chief Financial  Officer of the
                               Company.  Prior to joining the Company,  he owned
                               Pitts  Company,   a  CPA  firm   specializing  in
                               services  for  insurance  companies,  served as a
                               financial   officer   for  United   Family   Life
                               Insurance Company and American Security Insurance
                               Group,  both Fortis-owned  companies,  and was an
                               Audit Manager for Ernst & Young.

Ute Scott-Smith                Ms.   Scott-Smith   has  run  her  own  financial              1997
45 years old                   services  business  since January 2003.  She also
                               served as Senior  Vice-President  of the  Company
                               from 1990 to April of 1997.

Dr. Donald Ratajczak           Dr. Ratajczak is a consulting economist. Prior to              2000
62 years old                   April 1, 2003, he was the Chief Executive Officer
                               and Chairman of the Board of Brainworks Ventures,
                               Inc. prior to its merger with  Assurance  America
                               Corp.  Since then, he has served as a director of
                               the  combined  entity.  He has also  served  as a
                               member of the board of  directors  of Crown Craft
                               since July 2001.  From 1973 until his  retirement
                               in June 2002,  Dr.  Ratajczak was Director of the
                               Economic   Forecasting  Center  in  the  J.  Mack
                               Robinson  College of  Business  of Georgia  State
                               University. Prior to founding the Center in 1973,
                               Dr.  Ratajczak  was  Director of Research for the
                               UCLA Business  Forecasting Project. Dr. Ratajczak
                               also serves as a director of Ruby Tuesday,  Inc.,
                               TBC Corporation and Citizens Trust Bank, and as a
                               Trustee of CIM High Yield Fund.

                                       4


J. Daniel Speight, Jr.         Mr. Speight is the Vice Chairman, Chief Financial              2000
48 years old                   Officer   and  a  director   of  Flag   Financial
                               Corporation,  a bank holding company, and of Flag
                               Bank,   a  wholly   owned   subsidiary   of  Flag
                               Financial.  Mr. Speight served as Chief Executive
                               Officer   and  a  director   of  Middle   Georgia
                               Bankshares,  Inc. from 1989 until its merger with
                               Flag Financial  Corporation in March 1998 and has
                               served in various  positions as President,  Chief
                               Executive Officer and a director of Citizens Bank
                               and  the  resultant  Flag  Financial  Corporation
                               since  1984.  Mr.  Speight  previously  served as
                               Chairman of The Bankers  Bank and is  currently a
                               member of the State  Bar of  Georgia.  He is past
                               Chairman  of  the  Georgia  Bankers   Association
                               Community  Banking  Committee,  past President of
                               the Community Bankers Association of Georgia, and
                               past   director   of  the   Independent   Bankers
                               Association of America.


The Board of Directors recommends that shareholders vote "FOR" all the nominees.

         Although it is not  contemplated  that any of the nominees will decline
or be unable to serve,  the proxies will be voted by the proxy  holders at their
discretion  for  another  person  if such a  contingency  should  arise.  Unless
otherwise directed in the accompanying proxy, or as specified above, the proxies
will be voted "FOR" the election of the nominees  named above.  Each nominee has
indicated  approval of his or her nomination and his or her willingness to serve
if elected.

         The  Company's  Bylaws  provide  that each  shareholder  is entitled to
cumulate such  shareholder's  votes and give one nominee a number of votes equal
to the number of  directors to be elected  multiplied  by the number of votes to
which such  shareholder's  shares  are  normally  entitled,  or  distribute  the
shareholder's  votes  on the  same  principle  among  as  many  nominees  as the
shareholder  considers  appropriate.  This  cumulative  voting  right may not be
exercised  unless the nominee's name has been placed in nomination  prior to the
voting and one or more shareholders has given notice at the Annual Meeting prior
to the voting of the shareholder's  intent to cumulate such shareholder's  vote.
The proxy holders may exercise this cumulative voting right at their discretion.
The candidates  receiving the highest number of votes of the shares  entitled to
be voted for them up to the number of directors to be elected by such shares are
elected.

         The  nomination of each of the foregoing  nominees was based,  in part,
upon the fact that such nominees intend to vote their  respective  shares of the
Company to elect themselves as directors.

         Under an insurance  brokerage  agreement  among the  Company,  Lynda L.
Regan and Moody Insurance  Group ("MIG"),  Ms. Regan has agreed that, so long as
the brokerage  agreement remains in effect, she will vote her shares in favor of
the election of Robert Moody,  Jr., MIG's president and sole  shareholder,  as a
director of the Company  should he wish to be elected.  However,  at the present
time,  MIG  engages  in  business  activities  that  compete  with the  Company.
Therefore,  in order to avoid  any  issue  as to the  propriety  of Mr.  Moody's
serving on the Company's  Board, Mr. Moody has agreed to relinquish his right to
serve on the Board for a period of one year in return for nominal  consideration
from the Company.  The termination of the brokerage agreement with MIG would not
have a material effect on the financial condition of the Company.

Board Committees and Meetings

         During the fiscal year that ended on December  31,  2004,  the Board of
Directors held four meetings. During this period, all of the incumbent directors
attended  or  participated  in more than 75% of the  aggregate  of (i) the total


                                       5


number of  meetings  of the  Board of  Directors  and (ii) the  total  number of
meetings held by all Committees of the Board on which each such director served.

         The  Company  has two  standing  Committees:  the Audit  Committee  and
Compensation  Committee.  The Audit Committee  consists of Ute Scott-Smith,  Dr.
Donald Ratajczak,  and J. Daniel Speight, Jr. Each member of the Audit Committee
is  "independent" as that term is defined in the New York Stock Exchange listing
standards.  Dr. Ratajczak and Mr. Speight qualify as "audit committee  financial
experts" under the U.S.  Securities and Exchange Commission rules. During fiscal
year 2004, the Audit Committee held six meetings. The Compensation Committee was
formed in December 2004 and consists of Ute Scott-Smith,  Dr. Donald  Ratajczak,
and J. Daniel Speight, Jr.

         The Company  currently has no nominating  committee.  Given the size of
the Company and its  resources,  the Board of  Directors  believes  that this is
appropriate.  The Amended and Restated Bylaws of the Company provide management,
including  directors  Lynda  Regan and  Preston  Pitts,  the  right to  nominate
directors for election at the Annual Meeting of Shareholders.

         The  Board  of  Directors  has not  established  a formal  process  for
shareholders to send communications to the Board, nor does it have a policy with
regard  to  the  consideration  of  any  director   candidates   recommended  by
shareholders.  Given the size of the  Company  and its  resources,  the Board of
Directors believes that this is appropriate.

Attendance at Annual Meetings

         All  directors  are  expected  to  attend  the  Annual  Meeting  and be
available, when requested by the chair, to answer any questions shareholders may
have. All members of the Board of Directors attended last year's annual meeting.

Executive Officers

         In addition to the  directors  who serve as  executive  officers of the
Company and who are identified  above,  the following  individuals also serve as
executive officers of the Company:

         John W. Abbott,  47 years old, was appointed  Vice  President and Chief
Information  Officer of the Company in March 2003.  From  1999-March  2003,  Mr.
Abbott ran his own consulting firm, WOW Solutions. He was also Vice President of
Technology  Architecture  and  Planning at  SunAmerica  Insurance  Company  from
1997-1999.  Prior to 1997, he served as Vice President at Transamerica  Life and
Annuity Company.

         Niranjan Vaswani ("Niju"),  42 years old, was appointed Chief Marketing
Officer of the  Company  in  January  2005.  Prior to his  appointment  as Chief
Marketing  Officer,  Mr.  Vaswani served as Vice  President of  Distribution  of
Legacy Marketing Group ("LMG"),  a subsidiary of the Company,  from October 2000
to December 2004, and as Director of  Marketing/Life of LMG from January 1998 to
September  2000.  Prior to 1998,  Mr.  Vaswani  served as  Business  Development
Manager at Manulife Financial Corporation.

Finance Code of Professional Conduct

         Regan Holding Corp. and its  subsidiaries  (RHC) have adopted a Finance
Code of Professional  Conduct  incorporating the provisions required by the SEC.
The Code  applies to RHC's  Chief  Executive  Officer  (CEO),  President,  Chief
Financial  Officer (CFO),  Chief  Information  Officer (CIO),  Chief  Operations
Officer (COO), Chief Marketing Officer (CMO), Chief Actuary,  Vice President LFS
Marketing,  directors and the employees of the finance  department.  The Code is
attached as Exhibit 14 to this proxy statement.

                                       6


Family Relationships

         Lynda L. Regan,  Chairman of the Board and Chief  Executive  Officer of
the Company, is married to R. Preston Pitts, President,  Chief Operating Officer
and director of the Company.

Security Ownership of Certain Beneficial Owners and Management

         The  following  table shows the amount of Series A Stock of the Company
beneficially  owned by the Company's  directors,  the executive  officers of the
Company  named in the Summary  Compensation  Table below and the  directors  and
officers of the  Company as a group.  The  information  set forth below is as of
April 26, 2005. No director or officer owns any Series B Stock.



Name                                Position                                      Total               Percent
- ----                                --------                                      -----               -------
                                                                                                 
Lynda L. Regan..................    Director, Chairman of the Board &           11,734,788  (1)        49.4%
                                    Chief Executive Officer
R. Preston Pitts................    Director, President, Chief                   1,576,652  (2)         6.6%
                                    Operating Officer, and interim
                                    Chief Financial Officer
Ute Scott-Smith.................    Director                                       409,739  (3)         1.7%

J. Daniel Speight, Jr...........    Director                                        45,000  (4)            *

Donald Ratajczak................    Director                                        45,000  (4)            *

John W. Abbott..................    Chief Information Officer                       55,000  (5)            *

Ted E. Johnson, Jr. (7).........    Chief Operations Officer                        25,000  (6)            *

All executive officers and
   directors as a group.........                                                14,159,179              59.6%
<FN>
- ---------
(1)  Includes  413,700  shares  issuable  pursuant  to  stock  options  that are
     exercisable within 60 days.

(2)  Includes  780,000  shares  issuable  pursuant  to  stock  options  that are
     exercisable within 60 days.

(3)  Includes  60,000  shares  issuable  pursuant  to  stock  options  that  are
     exercisable within 60 days.

(4)  Includes  45,000  shares  issuable  pursuant  to  stock  options  that  are
     exercisable within 60 days.

(5)  Includes  55,000  shares  issuable  pursuant  to  stock  options  that  are
     exercisable within 60 days.

(6)  Includes  25,000  shares  issuable  pursuant  to  stock  options  that  are
     exercisable within 60 days.

(7)  Mr. Johnson's employment was terminated April 26, 2005.

     *Indicates that the percentage of the outstanding shares beneficially owned
     is less than one percent (1%).
</FN>


Section 16(a) Beneficial Reporting Compliance

         Section  16(a) of the  Securities  Exchange  Act of 1934,  as  amended,
requires the Company's  officers and directors and persons who own more than 10%
of the  Company's  common  stock to file  reports of  ownership  and  changes in
ownership  with  the  Securities  and  Exchange  Commission.  The  rules  of the
Securities  and  Exchange  Commission  require  reporting  persons to supply the
Company with copies of these reports.

         Based solely on its review of the copies of such reports  received from
reporting  persons,  the Company  believes  that with respect to the fiscal year


                                       7


ended  December  31,  2004,  all  reporting  persons  timely  filed the required
reports,  except that Lynda Regan filed one Form 4 late on January 14, 2005 that
covered  seven  transactions  and Preston Pitts filed one Form 4 late on January
14, 2005 that covered three transactions.

Certain Shareholders

         The Company knows of no person who is the beneficial owner of more than
five percent of any class of the Company's  outstanding  Common Stock other than
Lynda L.  Regan,  Chairman  of the  Board  and Chief  Executive  Officer  of the
Company,  and R. Preston Pitts,  President and Chief  Operating  Officer,  whose
ownership is listed  above.  The address for Lynda L. Regan and R. Preston Pitts
is 2090 Marina Avenue, Petaluma, California 94954.

Audit Committee

         The Company has a standing  Audit  Committee  and has adopted a written
charter for the Audit  Committee.  The Audit  Committee  oversees the  financial
reporting process,  the system of internal  controls,  the audit process and the
process for  monitoring  compliance  with laws and  regulations.  The  Company's
independent  auditors are  responsible  for performing an audit of the Company's
consolidated   financial   statements  in  accordance  with  auditing  standards
generally  accepted in the United  States.  The following  functions are the key
responsibilities of the Audit Committee:

     o   Selecting, evaluating and, where appropriate, replacing the independent
         auditors;
     o   Reviewing the terms of engagement of the independent auditors;
     o   Reviewing the Company's  procedures with respect to  appropriateness of
         significant   financial   policies  and  accounting   systems  and  the
         effectiveness of the Company's internal controls;
     o   Reviewing  information from the independent  auditors pertaining to the
         independent auditors' independence;
     o   Reviewing the audited  financial  statements in the Annual Report filed
         on Form 10-K with  management,  including a discussion  of the quality,
         not  just  the  acceptability,   of  the  accounting  principles,   the
         reasonableness of significant  adjustments,  if any, and the clarity of
         disclosures in the financial statements;
     o   Reviewing with the Company's independent auditors,  who are responsible
         for expressing an opinion on the conformity of those audited  financial
         statements  with  generally  accepted  accounting   principles,   their
         judgment  as to  the  quality,  not  just  the  acceptability,  of  the
         Company's accounting principles; and
     o   Reviewing and assessing the adequacy of the Audit  Committee's  Charter
         annually and recommending revisions to the Board.

Compensation Committee

         The  Compensation  Committee,  which was formed in  December  2004,  is
responsible   for,   among  other  things,   (i)  reviewing  and  approving  the
compensation and benefits for the Company's  officers,  (ii)  administering  the
Company's   stock   purchase   and  stock   option   plans,   and  (iii)  making
recommendations to the Board of Directors regarding such matters.

Directors' Compensation

         The  compensation  for directors of the Company who are not officers or
employees  of the  Company  currently  consists  of a $10,000  annual fee plus a
$1,500  attendance  fee for each  Board or  committee  meeting  attended.  Also,
outside  directors  of the  Company  are  eligible  to  receive  stock  options.
Currently,  Donald Ratajczak, Ute Scott-Smith and J. Daniel Speight, Jr. are the
only  outside  directors  of the  Company.  The other  directors  are  otherwise
employed by the  Company and are not  compensated  for serving as  directors  or
attending Board or committee meetings.

                                       8


Executive Compensation

         The following Summary Compensation Table sets forth the compensation of
(i)  the  Company's  Chief  Executive  Officer,   (ii)  the  three  most  highly
compensated executive officers other than the Chief Executive Officer, who, with
the Chief Executive Officer,  were the only executive officers of the Company as
of December 31, 2004, and (iii) the former Chief  Financial  Officer,  G. Steven
Taylor,  whose  employment was terminated  prior to the end of 2004, who but for
such  termination  would  have  been one of the  four  most  highly  compensated
executive officers of the Company (together, the "named executive officers") for
services in all capacities to the Company and its subsidiaries during 2004, 2003
and 2002:



                                             Summary Compensation Table

                                                                                                Long-Term
                                                                                              Compensation
                                                                                                 Awards
                                                            Annual                           ----------------
                                                         Compensation            Other         Securities
                                                    -----------------------     Annual         Underlying
Name and Position                            Year     Salary    Bonus (1)    Compensation        Options
- -----------------                            ----     ------    ---------    ------------        -------
                                                                                  
Lynda L. Regan, ..........................   2004    $581,824    $   --       $  6,500(2)          --
   Chief Executive Officer
                                             2003    $600,000    $150,000     $  6,000(2)          --
                                                                              $  6,827(4)
                                                                              $ 14,126(3)
                                             2002    $613,872    $180,000     $  5,500(2)          --
                                                                              $ 18,316(4)
                                                                              $ 11,427(3)

R. Preston Pitts, ........................   2004    $436,370    $   --       $  3,900(2)          --
   President and Chief Operating Officer                                      $  7,019(4)
                                             2003    $450,000    $112,500     $  3,600(2)          --
                                                                              $  6,638(4)
                                             2002    $460,414    $157,503     $  3,428(2)        75,000
                                                                              $ 15,110(4)

G. Steven Taylor, ........................   2004    $ 79,262    $   --       $ 88,846(6)          --
   Former Chief Financial Officer (5)                                         $  2,600(2)
                                             2003    $210,000    $ 31,500     $  2,400(2)        50,000
                                                                              $  4,845(4)
                                             2002    $210,000    $ 78,808     $  2,975(2)        50,000
                                                                              $  6,581(4)

John W. Abbott, ..........................   2004    $186,635    $ 40,000     $   --             50,000
   Chief Information Officer
                                             2003    $140,539    $ 20,000     $   --             75,000

Ted  E. Johnson, Jr., ....................   2004    $145,457    $ 23,000     $  4,230(2)        50,000
   Chief Operations Officer (7)
<FN>
- ---------
(1)  Includes bonuses in the year in which they were earned.
(2)  The Company matches  contributions made to its 401(k) Plan at a rate of 50%
     of employee contribution, up to 6% of total annual compensation, or a total
     deferral of $12,000.
(3)  The Company paid interest on debt related to a split dollar life  insurance
     policy under which Ms. Regan was the beneficiary. This policy was cancelled
     on December 31, 2003.
(4)  The  Company  matches  contributions  made  by  certain  employees  to  the
     Company's  non-qualified  deferred  compensation  plan  at a rate of 50% of
     employee contribution,  up to 6% of total annual compensation deferred less
     amounts matched under the Company's 401(k) Plan.
(5)  Mr. Taylor's employment was terminated April 16, 2004
(6)  Amount represents cash paid to Mr. Taylor for  severance.
(7)  Mr. Johnson's  employment was terminated April 26, 2005.
</FN>


                                       9



                                     Stock Option Grants in Last Fiscal Year

                                  Number of       % of Total
                                  Securities    Stock Options
                                 UnderlyingStock  Granted to      Exercise or                    Grant Date
                                   Options       Employees in     Base Price     Expiration    Present Value
Name                               Granted       Fiscal Year        ($/Sh)          Date          (1) ($)
- ----                               -------       -----------        ------          ----          -------
                                                                                 
John W. Abbott................      50,000           19%             $1.69        5/1/2014         15,415
Ted E. Johnson, Jr............      50,000           19%             $1.69        5/1/2014         15,415
<FN>
- ---------
(1)  The present value on the grant date was  estimated  using the minimum value
     method with the following assumptions:  a risk free interest rate of 4.11%,
     an expected life of 5 years, and no dividend yield.
</FN>


              Aggregated Stock Option Exercises in Last Fiscal Year

                     And Fiscal Year-end Stock Option Values

         The  following  table sets forth  certain  information  concerning  the
exercise of options by each of the named  executive  officers during fiscal 2004
and the  number  and  value of  unexercised  options  held by each of the  named
executive officers as of December 31, 2004.



                             Shares                   Number of Securities          Value of Unexercised
                            Acquired                Underlying Stock Options     in-the-money Stock Options
                               on        Value         at Fiscal Year End          at Fiscal Year End ($)
Name                        Exercise   Realized($)  Exercisable/Unexercisable     Exercisable/Unexercisable
- ----                        --------   -----------  -------------------------     -------------------------
                                                                           
Lynda L. Regan..........     86,300      $25,890          330,960/  82,740             $  6,619/$1,655
R. Preston Pitts........     60,000      $75,000           685,000/125,000             $159,600/$1,600
John W. Abbott..........       --          --               15,000/110,000             $  --   /$  --
Ted E. Johnson, Jr......       --          --               15,000/110,000             $  --   /$  --


Stock Options and Stock Awards

         The Company  currently  sponsors two  stock-based  compensation  plans.
Under both plans,  the exercise  price of each option equals the estimated  fair
value of the  underlying  common  stock on the date of grant,  as  estimated  by
management,  except for incentive stock options granted to shareholders  who own
10% or more of the Company's  outstanding stock, where the exercise price equals
110% of the estimated  fair value.  Both plans are  administered  by committees,
which are appointed by the Company's Board of Directors.

         Producer  Option Plan -- Under the Regan Holding Corp.  Producer  Stock
Option and Award plan (the  "Producer  Option  Plan"),  the Company may grant to
Legacy  Marketing  producers  and Legacy  Financial  registered  representatives
shares of the  Company's  common  stock and  non-qualified  stock  options  (the
"Producer  Options") to purchase the  Company's  common  stock.  A total of 12.5
million  shares have been  reserved  for grant under the  Producer  Option Plan.
Total stock options  granted to Producers for 2004,  2003, and 2002 were 15,000,
15,000,  and 10,000.  Total  expenses  recorded for Producer stock option grants
were $12,000, $10,000, and $4,000 during 2004, 2003 and 2002. The Producer stock
options  granted  for each of the three  years  ended  December  31, 2004 vested
immediately upon the grant date and expire six years from the date of grant. The
fair  value of the  Producer  options  were  estimated  using the  Black-Scholes
option-pricing model with the following assumptions:

                                        2004            2002            2001
                                        ----            ----            ----
Risk-free interest rates.............    3.71%           3.19%            4.78%
Volatility...........................      27%             27%              27%
Dividend yield.......................     None            None             None
Expected life........................  6 years         6 years          6 years

                                       10


         There were no shares of Series A common stock awarded during 2004, 2003
and 2002.

         Employee Option Plan -- Under the Regan Holding Corp. 1998 Stock Option
Plan (the  "Employee  Option  Plan"),  the  Company may grant to  employees  and
directors  incentive  stock  options and  non-qualified  options to purchase the
Company's common stock (collectively  referred to herein as "Employee Options").
A total of 8.5 million  shares have been  reserved  for grant under the Employee
Option Plan.  The Employee  Options  generally  vest over four or five years and
expire in ten years,  except for incentive stock options granted to shareholders
who own 10% or more of the  outstanding  shares of the  Company's  stock,  which
expire in five years.  The Company uses the intrinsic value method of accounting
for stock-based awards granted to employees and, accordingly, does not recognize
compensation expense for its stock-based awards to employees.

Stock option activity under both plans was as follows:


                                                                                        Total Weighted
                                                                        Shares       Average Exercise Price
                                                                        ------       ----------------------
                                                                                       
Outstanding at December 31, 2001...............................       15,564,000             $ 1.35
Granted........................................................        1,153,000             $ 1.68
Exercised......................................................             --               $   --
Forfeited......................................................         (768,000)            $ 1.22

Outstanding at December 31, 2002...............................       15,949,000             $ 1.38
Granted........................................................          788,000             $ 1.69
Exercised......................................................         (155,000)            $ 1.27
Forfeited......................................................         (797,000)            $ 1.38

Outstanding at December 31, 2003...............................       15,785,000             $ 1.39
Granted........................................................          327,000             $ 1.69
Exercised......................................................         (841,000)            $ 1.12
Forfeited......................................................       (6,482,000)            $ 1.29

Outstanding at December 31, 2004...............................        8,789,000             $ 1.50

Exercisable at December 31, 2002...............................       12,407,000             $ 1.32
Exercisable at December 31, 2003...............................       13,106,000             $ 1.35
Exercisable at December 31, 2004...............................        7,365,000             $ 1.48


         The  following  table  summarizes   information   about  stock  options
outstanding at December 31, 2004 under both plans:


                                          Options Outstanding                       Options Exercisable
                              ---------------------------------------------      ---------------------------
                                                  Weighted       Weighted                         Weighted
                                                  Average        Average                          Average
                                                 Remaining       Exercise                         Exercise
  Range of exercise prices        Shares      Contractual Life    Price              Shares        Price
  ------------------------        ------      ----------------    -----              ------        -----
                                                                                    
      $ 0.73-$1.03               524,000             2.7          $ 0.74              524,000      $ 0.74
           $1.27                 671,000             0.5          $ 1.27              671,000      $ 1.27
      $ 1.39-$1.53             3,754,000             2.6          $ 1.53            3,541,000      $ 1.53
           $1.61               1,913,000             2.7          $ 1.61            1,838,000      $ 1.61
      $ 1.65-$1.68             1,232,000             5.9          $ 1.67              658,000      $ 1.66
      $ 1.69-$1.70               695,000             8.6          $ 1.69              133,000      $ 1.69



Certain Relationships and Related Transactions

         During 2003, the Company amended its  Shareholder  Agreement with Lynda
L. Regan,  Chief Executive  Officer of the Company and Chairman of the Company's
Board of Directors.  Under the terms of the amended agreement, upon the death of
Ms.  Regan,  the  Company  would have the  option  (but not the  obligation)  to
purchase from Ms.  Regan's  estate all shares of common stock that were owned by


                                       11


Ms. Regan at the time of her death,  or were  transferred  by her to one or more
trusts prior to her death. In addition,  upon the death of Ms. Regan,  her heirs
would have the option (but not the obligation) to sell their inherited shares to
the Company. The purchase price to be paid by the Company shall be equal to 125%
of the fair market value of the shares.  As of December  31,  2004,  the Company
believes that 125% of the fair market value of the shares owned by Ms. Regan was
equal to $26.0 million.  The Company has purchased four life insurance  policies
with a combined  face  amount of $33  million  for the  purpose of funding  this
potential obligation upon Ms. Regan's death.

Report on Executive Compensation

Executive Compensation

         Through 2004,  The Board of Directors  developed and  administered  the
Company's  executive  compensation  policies and programs.  In December  2004, a
Compensation  Committee  was  formed,  which will  develop  and  administer  the
Company's executive  compensation  policies and programs in 2005. Lynda L. Regan
is the Company's  Chairman of the Board of Directors and Chief Executive Officer
and R. Preston Pitts is the Company's  President and Chief Operating Officer. In
2004, Ms. Regan did not vote on matters relating to her own compensation or that
of Mr. Pitts.  Additionally,  Mr. Pitts did not vote on matters  relating to his
own  compensation  or that of Ms. Regan.  The Company's  executive  compensation
policies and programs are generally  intended to: (i) relate the compensation of
the  Company's  executives  to the success of the Company and to the creation of
shareholder  value;  and (ii)  attract,  motivate  and retain  highly  qualified
executives.  In  establishing  a  level  of  compensation  in  2004,  the  Board
considered  a number of factors,  including:  (i) the  financial  condition  and
performance  of the  Company;  (ii) the  compensation  levels of  executives  in
comparable  positions with companies in industries in which the Company competes
for executives,  primarily the financial services and insurance industries;  and
(iii) the abilities of the executives and their  contributions  to the Company's
strategic goals and performance.

         In 2004,  the  Board of  Directors  reviewed  the  Company's  executive
compensation  policies and programs to ensure that  executive  compensation  was
linked to the creation of shareholder value and to assess the competitiveness of
the compensation programs.  Compensation for executives during 2004 consisted of
base pay and incentive  bonuses.  Base pay for executives is determined based on
the factors set forth above.

         In 2004, the Board of Directors approved the Executive Officer Personal
Performance Bonus policy (the  "Performance  Bonus") for the year ended December
31, 2004.  This bonus  policy was created for the  following  executive  officer
positions:  Chief Executive Officer,  President/Chief  Operating Officer,  Chief
Financial  Officer,  Chief  Information  Officer  and Chief  Operations  Officer
(collectively, the "Executive Officers").

         The Performance Bonus was calculated as follows: Each Executive Officer
was entitled to an annual  Personal  Performance  bonus based on a percentage of
annual  salary  (the  "Bonus  Percentage").  The maximum  Bonus  Percentage  was
established by the Chief Executive Officer, President and the Board of Directors
in the first  quarter of 2004 (the "Bonus  Year").  Payment of the maximum Bonus
Percentage was contingent upon achievement of personal  performance goals during
the Bonus  Year.  Each  respective  Executive  Officer  and his or her  superior
officer agreed upon personal performance goals in the first quarter of the Bonus
Year.  Performance  goals varied among  executive  officers,  but were primarily
based upon  achievement  of individual  business  objectives and progress in key
Company initiatives.  Calculation of the personal performance bonuses to be paid
was based on the percentage of personal performance goals achieved.

Chief Executive Officer Compensation

         The annual  base  salary  for the Chief  Executive  Officer  ("CEO") is
reviewed  and  approved  annually by the Board of  Directors.  Ms.  Regan is the


                                       12


Company's  Chairman  of the  Board of  Directors,  but did not  vote on  matters
relating to her own compensation.  In setting Ms. Regan's compensation for 2004,
the Board of Directors  considered  several  factors,  including  the  Company's
financial condition and past performance,  the compensation levels of CEO's with
companies  in  comparable  industries,  in  addition to Ms.  Regan's  individual
performance and continuing contributions to the Company. In addition to her base
salary,  Ms. Regan  participated in the 2004 Performance Bonus program discussed
above.  Ms. Regan was  eligible to receive an annual  incentive  bonus,  up to a
maximum of 80% of base  salary,  based upon the  achievement  of  operating  and
financial goals. Ms. Regan was not awarded a bonus for 2004.



                                                     Respectfully submitted,

                                                     Lynda L. Regan
                                                     R. Preston Pitts
                                                     Donald Ratajczak
                                                     Ute Scott-Smith
                                                     J. Daniel Speight, Jr.

Performance Data

         The Company's  Common Stock became subject to the  Securities  Exchange
Act of 1934 in  November  1991 as a result of the  issuance  of shares of Common
Stock in connection with the acquisition of LifeSurance  Corporation.  There has
never  been an active  public  trading  market for the  Common  Stock.  Prior to
December 31, 1992,  the Company issued  5,935,094  shares of Series A Redeemable
Common  Stock at prices  ranging  from $1.00 to $2.25 per share.  This stock was
issued in accordance  with the terms of the 701 Asset  Accumulator  Program (the
"701  Plan")  between the  Company,  its  independent  insurance  producers  and
employees,  and the Confidential  Private Placement  Memorandum and Subscription
Agreement  (the  "Subscription  Agreement")  between  the  Company  and  certain
accredited  investors.  Under  the  terms of the 701  Plan and the  Subscription
Agreement, the Series A Redeemable Common Stock may be redeemed at the option of
the holder after being held for two  consecutive  years,  at a redemption  price
based upon current market value,  subject to the Company's  ability to make such
purchases under applicable  corporate law. In connection with the merger in 1991
between the  Company and  LifeSurance  Corporation,  615,242  shares of Series B
Redeemable  Common Stock were  authorized  and issued in exchange for all of the
outstanding stock of LifeSurance  Corporation.  Under the merger agreement,  the
Series B Redeemable  Common Stock may be redeemed by the holder in quantities of
up to 10% per year,  at a  redemption  price based upon  current  market  value,
provided that the redemption is in accordance with applicable corporate law.

         In 1996,  the  Company  began  repurchasing  shares of its Series A and
Series B Redeemable Common Stock (collectively referred to as "Redeemable Common
Stock") and began voluntarily  repurchasing  shares of its Common Stock that are
not redeemable at the option of the holder  ("Non-Redeemable Common Stock"). The
repurchase  prices of the Redeemable and  Non-Redeemable  shares of Common Stock
are based on an  independent  appraisal  of the fair market value of the shares.
The fair market value of the Non-Redeemable Common Stock is typically lower than
that of the  Redeemable  Common  Stock.  This  difference  in fair market values
reflects  the  fact  that  the  Company  is  not  obligated  to  repurchase  the
Non-Redeemable   Common  Stock.   The  prices  paid  for  the   Redeemable   and
Non-Redeemable  Common  Stock  since  December  31,  1996  are set  forth in the
following table:


                                                                     Price Per Share
                                               -------------------------------------------------------------
                                                Redeemable Common    Redeemable Common
                                                      Stock                Stock           Non-Redeemable
Appraisal Date                                      Series A             Series B           Common Stock
- --------------                                      --------             --------           ------------
                                                                                      
December 31, 1996...........................          $0.78                $0.78               $0.70
June 30, 1997...............................          $0.84                $0.84               $0.84
December 31, 1997...........................          $0.96                $0.96               $0.73
June 30, 1998...............................          $1.35                $1.35               $1.03
December 31, 1998...........................          $1.66                $1.66               $1.27
June 30, 1999...............................          $1.81                $1.81               $1.39
December 31, 1999...........................          $1.99                $1.99               $1.53
June 30, 2000...............................          $2.00                $2.00               $1.53
December 31, 2000...........................          $2.10                $2.10               $1.61
June 30, 2001...............................          $2.16                $2.16               $1.65
December 31, 2001...........................          $2.19                $2.19               $1.68
June 30, 2002...............................          $2.19                $2.19               $1.68
December 31, 2002...........................          $2.20                $1.82               $1.69
June 30, 2003...............................          $2.22                $1.83               $1.70
December 31, 2003...........................          $2.21                $1.82               $1.69
June 30, 2004...............................          $2.20                $1.81               $1.68
December 31, 2004...........................          $2.03                $1.67               $1.55


                                       13


Compensation Committee Interlocks and Insider Participation

         The Company's  Compensation  Committee was formed in December 2004 and,
as of the date hereof,  is comprised of Ute Scott-Smith,  Dr. Donald  Ratajczak,
and J. Daniel Speight,  Jr. No members of the  Compensation  Committee were also
employees of the Company or its subsidiaries during 2004 or at any time prior to
2004, except that Ute Scott-Smith served as Senior Vice-President of the Company
from 1990 to April of 1997. None of the Company's  executive  officers serves on
the board of directors or  compensation  committee of any entity that has one or
more executive  officers serving as a member of the Company's Board of Directors
or Compensation Committee.

Audit Committee Report

         During 2004,  at each of its  meetings,  the Audit  Committee  met with
senior members of management and the Company's independent auditors.  Management
reviewed the audited financial statements in the Annual Report on Form 10-K with
the Audit  Committee.  The Audit  Committee  discussed  with  management and the
independent auditors the quality, not just the acceptability,  of the accounting
principles,  the  reasonableness  of significant  judgments,  and the clarity of
disclosures in the financial  statements.  During 2004, (i) six Audit  Committee
meetings were held, and (ii) the members of the Audit Committee maintained their
independence  (as such term is defined in the New York  Stock  Exchange  listing
standards) from the Company.

         The Audit  Committee also discussed with its  independent  auditors the
matters  required to be  discussed by  Statement  Of Auditing  Standards  No. 61
(Communications  with Audit  Committees,  as amended).  The Audit Committee also
received  from its  independent  auditors  the written  disclosures  required by
Independence  Board  Standard No. 1 and discussed  with them their  independence
from management and the Company,  and considered the  compatibility of non-audit
services with the auditors' independence.

         In performing these functions, the Audit Committee acts in an oversight
capacity,  relying on the work and assurances of the Company's  management which
has  the  primary  responsibility  for  the  financial  statements,  and for the
independent auditors, who, in their report, express an opinion on the conformity
of the Company's annual financial  statements to generally  accepted  accounting
principles.

         In reliance on these reviews and  discussions,  the Audit Committee has
recommended  to the Board of Directors that the audited  consolidated  financial
statements be included in the Company's  Annual Report on Form 10-K for the year
ended December 31, 2004 for filing with the Securities and Exchange Commission.

                                  Respectfully submitted by the Audit Committee,

                                  Ute Scott-Smith, Chairperson
                                  Dr. Donald Ratajczak
                                  J. Daniel Speight, Jr.


                                       14


Change in Registrant's Certifying Accountant

         On  March  18,  2005,  the  Company  was  informed  by its  independent
registered public accounting firm,  PricewaterhouseCoopers LLP ("PwC"), that PwC
has declined to stand for  re-election as the Company's  independent  registered
public  accounting firm and will resign upon the completion of procedures by PwC
on the financial statements of the Company as of and for the year ended December
31,  2004  and on the Form  10-K in  which  said  financial  statements  will be
included;  provided,  however,  that  PwC's  role as the  Company's  independent
registered public  accounting firm will not cease until PwC performs  procedures
on the  financial  statements  of the Company as of and for the  quarter  ending
March 31, 2005 and on the Form 10-Q in which such financial  statements  will be
included in the event that the Company has not appointed another accounting firm
to replace PwC as the independent registered public accounting firm prior to the
filing of the March 31, 2005 Form 10-Q.

         PwC's  reports on the  Company's  financial  statements  for the fiscal
years ended  December  31, 2003 and 2002 did not contain any adverse  opinion or
disclaimer of opinion,  nor were they  qualified or modified as to  uncertainty,
audit scope, or accounting principle.

         During the years ended December 31, 2003 and 2002 and through March 18,
2005,  there  were  no  disagreements  with  PwC on  any  matter  of  accounting
principles or practices,  financial statement  disclosure,  or auditing scope or
procedure,  which  disagreements,  if not resolved to the  satisfaction  of PwC,
would have caused it to make reference thereto in their reports on the financial
statements for such time periods.

         During the years ended December 31, 2003 and 2002 and through March 18,
2005,  there were no  reportable  events  (as  defined  in  Regulation  S-K Item
304(a)(1)(v)),  except that the Company,  in consultation  with PwC,  identified
deficiencies in the Company's internal controls over financial reporting.  These
deficiencies  resulted in two restatements of the Company's financial statements
during fiscal year 2003.  One of the  deficiencies  resulted in the amendment of
the  Company's  Form 10-Q for the quarter  ended March 31, 2003,  to restate the
Company's  consolidated  financial statements.  The other deficiency resulted in
the  amendment of the  Company's  Form 10-Q for the period ended  September  30,
2003, again to restate the Company's consolidated financial statements.  Members
of the Company's  management and PwC discussed the  deficiencies  with the Audit
Committee  of  the  Company's   Board  of  Directors.   PwC  stated  that  these
deficiencies result in a "material weakness" under standards  established by the
American  Institute of Certified Public  Accountants.  The material weakness was
identified as a breakdown in communication between the financial and operational
management of the Company and a breakdown in the processes by which transactions
are reviewed.  The Company has  authorized PwC to respond fully to the inquiries
of any successor accountant concerning such deficiencies.

         To remedy  these  weaknesses,  the Board of  Directors  of the  Company
approved the formation of a disclosure  committee (the  "Disclosure  Committee")
and appointed  seventeen  executives  of the Company to serve on the  Disclosure
Committee. The Disclosure Committee, among other things, meets quarterly as part
of the closing  process  and  reviews  each  financial  statement  line item and
footnote  disclosure  to  ensure  the  impacts  of  all  business  activity  and
transactions  have  been  appropriately  accounted  for  and  disclosed  in  the
financial  statements  of the Company.  The  Disclosure  Committee  also reviews
detailed  analytics of the Company's  performance  and assesses the need for any
additional  disclosures based on the relevant reporting  period's activity.  The
Disclosure  Committee began reviewing the disclosures made by the Company in its
filings with the U.S.  Securities  and  Exchange  Commission  starting  with the
Company's Form 10-K for the year ended December 31, 2003.

         PwC has  furnished  the  Company  with a letter  addressed  to the U.S.
Securities and Exchange  Commission  (the "SEC") stating that it agrees with the


                                       15


above statements.  A copy of such letter,  dated March 24, 2005, was attached as
Exhibit 16.1 to the Form 8-K/A that was filed with the SEC on March 25, 2005.

         The Company anticipates  appointing a successor independent  accountant
in the  near  future  and will  file the  required  Current  Report  on Form 8-K
concurrent with that event.

Audit Fees

         The aggregate  fees billed for each of the fiscal years ended  December
31, 2004 and 2003 for professional services rendered by PwC for the audit of the
Company's  annual  financial  statements and review of the financial  statements
included in the Company's  Form 10-Q or for services that are normally  provided
by PwC in  connection  with  statutory  and  regulatory  filings or  engagements
totaled $244,500 and $296,148.

Audit-Related Fees

         The aggregate  fees billed for each of the fiscal years ended  December
31,  2004 and 2003 for  audit-related  fees  totaled  $28,159 and  $56,869.  The
audit-related  services performed by PwC in 2004 and 2003 consisted primarily of
review of amendments to a registration  statement  filed with the Securities and
Exchange Commission.

Tax Fees

         No  aggregate  fees  were  billed  in  either of the last two years for
professional  services  rendered  by PwC for tax  compliance,  tax advice or tax
planning.

All Other Fees

         No aggregate fees were billed in either of the last two years for other
services rendered by PwC.

Audit Committee Pre-Approval Policies and Procedures

         All services to be performed  for the Company by PwC must be separately
pre-approved  by the Company's  Audit  Committee.  All services  provided by our
independent  accountant  in 2003 and 2004 were  approved in advance by the Audit
Committee.

                                  OTHER MATTERS

         As of the date of this Proxy Statement, the Board of Directors knows of
no matters which will be presented for consideration at the Annual Meeting other
than the  proposals  set forth in this  proxy  statement.  If any other  matters
properly come before the Annual  Meeting,  it is intended that the persons named
in the proxy will act in respect thereof in accordance with their best judgment.

                              SHAREHOLDER PROPOSALS

         Any  shareholder  who  intends to present a proposal at the 2006 Annual
Meeting of Shareholders for inclusion in the Company's Proxy Statement and proxy
form relating to such meeting must submit such  proposal in writing,  along with
proof of eligibility,  to the Company's Secretary (2090 Marina Avenue, Petaluma,
CA 94954).  Such proposals must be received by the Company no later than January
13, 2006.

                             SOLICITATION OF PROXIES

         The cost of  soliciting  proxies in the  accompanying  form has been or
will be paid by the Company.  In addition to solicitation by mail,  arrangements
may be made with brokerage houses and other custodians, nominees and fiduciaries
to send proxy material to their  principals,  and the Company may reimburse them


                                       16


for  their  expenses  in doing so. To the  extent  necessary  in order to assure
sufficient  representation,  officers  and regular  employees of the Company may
engage  (without  additional   compensation)  in  the  solicitation  of  proxies
personally, by telephone, electronic mail or facsimile.

                                    AUDITORS

         Representatives of PwC are expected to be present at the Annual Meeting
and will be available to respond to appropriate questions. Those representatives
will have the opportunity to make a statement if they desire to do so.

                           ANNUAL REPORT AND FORM 10-K

         Without charge,  beneficial owners of our Common Stock as of the record
date of April 26,  2005 may  obtain  copies of our  Annual  Report on Form 10-K,
including financial statements and financial statement schedules, required to be
filed with the SEC for 2004 by submitting a written request to R. Preston Pitts,
President, at 2090 Marina Avenue, Petaluma, California 94954.


                                       17

                                   Exhibit 14

             RHC Holding Corp. Finance Code of Professional Conduct

         Regan Holding Corp. and its subsidiaries  (RHC) strongly promote a high
degree of professional  conduct in the practice of financial  management.  RHC's
Chief Executive Officer (CEO),  President,  Chief Financial Officer (CFO), Chief
Information  Officer (CIO),  Chief  Operations  Officer (COO),  Chief  Marketing
Officer (CMO),  Chief Actuary,  Vice President LFS Marketing  (collectively "the
officers"),  directors  and the  employees  of the  finance  department  hold an
important  and elevated  role in corporate  governance in that they are uniquely
capable  and   empowered  to  ensure  that  all   shareholders'   interests  are
appropriately   balanced,   protected  and  preserved.   This  Finance  Code  of
Professional  Conduct embodies principles to which we are expected to adhere and
advocate.  These tenets for ethical business  conduct  encompass rules regarding
both individual and peer  responsibilities,  as well as  responsibilities to RHC
employees,  the  public  and  other  shareholders.  RHC  expects  the  Officers,
Directors  and Finance  organization  employees to abide by this Code as well as
all  applicable  RHC business  conduct  standards  and policies or guidelines in
RHC's employee  handbook  relating to areas covered by this Code. Any violations
of the RHC  Finance  Code of  Professional  Conduct  may result in  disciplinary
action, up to and including termination of employment.

         All  employees  covered by this  Finance Code of  Professional  Conduct
will:

         o    Act with  honesty  and  integrity,  avoiding  actual  or  apparent
              conflicts  of  interest  in  their   personal   and   professional
              relationships.

         o    Provide shareholders with information that is accurate,  complete,
              objective, fair, relevant, timely and understandable, including in
              our filings with and other submissions to the U.S.  Securities and
              Exchange Commission.

         o    Comply with rules and  regulations of federal,  state,  provincial
              and local  governments,  and other appropriate  private and public
              regulatory agencies.

         o    Act in good  faith,  responsibly,  with due care,  competence  and
              diligence,  without  misrepresenting  material  facts or  allowing
              one's independent judgment to be subordinated.

         o    Respect the confidentiality of information  acquired in the course
              of  one's  work  except  when  authorized  or  otherwise   legally
              obligated to disclose.

         o    Not use confidential  information  acquired in the course of one's
              work for personal advantage.

         o    Share  knowledge and maintain  professional  skills  important and
              relevant to shareholder's needs.

         o    Proactively  promote  and be an example of ethical  behavior  as a
              responsible   partner   among   peers  and   others  in  the  work
              environment.

         o    Achieve  responsible  use,  control,  and stewardship over all RHC
              assets and resources that are employed or entrusted to us.

         o    Not  unduly or  fraudulently  influence,  coerce,  manipulate,  or
              mislead any authorized audit or interfere with any auditor engaged
              in the  performance of an internal or  independent  audit of RHC's
              financial statements or accounting books and records.

         If you are aware of any  suspected or known  violations of this Code of
Professional Conduct, the Standards of Business Conduct or other RHC policies or
guidelines,  you have a duty to  promptly  report such  concerns  either to your
manager,  another  responsible  member  of  management,  or  a  Human  Resources
representative  or the 24-hour  Business  Conduct  Line.  The  procedures  to be
followed for such a report are outlined in the Standards of Business Conduct and
the Whistle blowing Reporting Procedure and Guidelines in the Employee Handbook.

                                       18


         If you have a  concern  about a  questionable  accounting  or  auditing
matter and wish to submit the concern confidentially or anonymously,  you may do
so by calling the Business  Conduct Line 24-hour  number at  1-888-555-3456.  An
independent  third  party  staffs the  business  conduct  line and will  forward
concerns,  confidentially and anonymously if requested, to RHC's audit committee
or its designated representative.

         RHC will  handle all  inquiries  discretely  and make  every  effort to
maintain,  within  the  limits  allowed by law,  the  confidentiality  of anyone
requesting  guidance or  reporting  questionable  behavior  and/or a  compliance
concern.

         It is RHC's  intention  that this Code of  Professional  Conduct be its
written  code of ethics  under  Section  406 of the  Sarbanes-Oxley  Act of 2002
complying  with the standards set forth in  Securities  and Exchange  Commission
Regulation S-K Item 406.


                                       19


- --------------------------------------------------------------------------------
Proxy - Regan Holding Corp.
- --------------------------------------------------------------------------------

PROXY FOR THE ANNUAL MEETING OF SHAREHOLDERS
THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The  undersigned  shareholder  of Regan Holding  Corp.  (the  "Company")  hereby
appoints Lynda L. Regan and R. Preston Pitts or any one of them (with full power
to  act alone and to designate a substitute)  Proxies of the  undersigned,  with
authority  to vote and act with  respect  to all  shares of Common  Stock of the
Company which the undersigned would be entitled to vote at the Annual Meeting of
Shareholders to be held on Monday,  June 13, 2005 at 8:00 a.m., Pacific Time, at
the Regan Holding Corp.  headquarters,  2090 Marina Ave., Petaluma,  California,
94954, and any adjournment  thereof,  with all the powers the undersigned  would
possess if  personally  present,  upon matters noted on the reverse side of this
card  (each of which is being  proposed  by the  Company)  and upon  such  other
matters as may properly come before the meeting.  The shares represented by this
Proxy shall be voted as follows:

THIS  PROXY  CONFERS  AUTHORITY  TO VOTE "FOR"  EACH  PROPOSITION  LISTED ON THE
REVERSE  UNLESS  OTHERWISE  INDICATED.  The Proxy is  solicited on behalf of the
Board of  Directors  of Regan  Holding  Corp.  and may be  revoked  prior to its
exercise.

                            YOUR VOTE IS IMPORTANT!
                PLEASE SIGN, DATE AND RETURN THIS PROXY PROMPTLY
               IN THE ENCLOSED ENVELOPE WHICH REQUIRES NO POSTAGE.

                 (Continued and to be signed on reverse side.)



Regan Holding Corp.

                                                               MMMMMMMMMMMM

                                                               000000000.000 ext
                                                               000000000.000 ext
                                                               000000000.000 ext
                                                               000000000.000 ext
                                                               000000000.000 ext
                                                               000000000.000 ext
                                                               000000000.000 ext
MR A SAMPLE
DESIGNATION (IF ANY)
ADD 1
ADD 2
ADD 3
ADD 4
ADD 5
ADD 6


                                                              C 1234567890 J N T

                              [_] Mark this box with an X if you have made
                                  changes to your name or address details above.

- --------------------------------------------------------------------------------
Annual Meeting Proxy Card
- --------------------------------------------------------------------------------

[A] Election of Directors
The Board of Directors recommends a vote FOR the listed nominees.

1. Re-election of the following directors to serve until the next annual
   election of directors.

                                        For     Withhold
   01 - Ute Scott-Smith                 [_]       [_]

   02 - J. Daniel Speight, Jr.          [_]       [_]

   03 - Dr. Donald Ratajczak            [_]       [_]

   04 - R. Preston Pitts                [_]       [_]

   05 - Lynda L. Regan                  [_]       [_]


Mark this box with an X if you plan to attend the [_]
Annual Meeting.


[B] Authorized Signatures - Sign Here - This section must be completed for your
instructions to be executed.

NOTE:  Please sign exactly as your name appears hereon.  When shares are held by
joint  tenants,   both  should  sign.   When  signing  as  attorney,   executor,
administrator,  trustee  or  guardian,  please  give  full  title as such.  If a
corporation, please sign in full corporate name by President or other authorized
officer. If a partnership, please sign in partnership name by authorized person.


Signature 1 - Please keep signature within the box
 ------------------------------------------------
|                                                |
|                                                |
 ------------------------------------------------

Signature 2 - Please keep signature within the box
 ------------------------------------------------
|                                                |
|                                                |
 ------------------------------------------------

Date (mm/dd/yyyy)
 ------------------------------------------------
|                /             /                 |
|               /             /                  |
 ------------------------------------------------

      I U P X   H H H    P P P P   005624