================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q


|X|  Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934 for the quarterly period ended March 31, 2005

                                       or

|_|  Transition  report  pursuant  to  Section  13 or  15(d)  of the  Securities
     Exchange  Act of 1934  for the  transition  period  from  _____________  to
     ____________


                         Commission File Number: 0-19704

                               REGAN HOLDING CORP.
             (Exact name of registrant as specified in its charter)

               California                                68-0211359
     (State or other jurisdiction of        (I.R.S. Employer Identification No.)
     incorporation or organization)

    2090 Marina Avenue, Petaluma, CA                       94954
(Address of principal executive offices)                 (Zip Code)

                                  707-778-8638
              (Registrant's telephone number, including area code)


      Indicate by check mark whether the  registrant:  (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                 Yes |X| No |_|


      Indicate by check mark whether the registrant is an accelerated  filer (as
defined in Rule 12b-2 of the Exchange Act).

                                 Yes |_| No |X|


      As of May 5, 2005, there were 23,784,000  shares of Common  Stock-Series A
outstanding and 553,000 shares of Common Stock-Series B outstanding.


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                         PART I - FINANCIAL INFORMATION

Item 1.  Financial Statements


                                                REGAN HOLDING CORP. AND SUBSIDIARIES
                                                     Consolidated Balance Sheet


                                                                                                         March 31,      December 31,
                                                                                                           2005              2004
                                                                                                       -----------       -----------
                                                                                                        (Unaudited)
                                                                                                                   
Assets
Cash and cash equivalents                                                                              $ 1,021,000       $ 4,348,000
Trading investments                                                                                      6,842,000         7,900,000
Option to purchase Investors Insurance Corporation                                                       2,975,000         2,975,000
Accounts receivable, net of allowance of $422,000 and $569,000
     at March 31, 2005 and December 31, 2004                                                             1,995,000         1,496,000
Income taxes receivable                                                                                    758,000           755,000
Prepaid expenses and deposits                                                                              724,000           705,000
Deferred tax assets                                                                                           --             772,000
                                                                                                       -----------       -----------
        Total current assets                                                                            14,315,000        18,951,000
                                                                                                       -----------       -----------
Net fixed assets                                                                                        27,646,000        27,675,000
Intangible assets, net                                                                                     104,000           122,000
Notes receivable                                                                                           932,000           672,000
Other assets                                                                                               253,000           198,000
                                                                                                       -----------       -----------
     Total non current assets                                                                           28,935,000        28,667,000
                                                                                                       -----------       -----------
     Total assets                                                                                      $43,250,000       $47,618,000
                                                                                                       ===========       ===========

Liabilities, redeemable common stock, and shareholders' equity
Liabilities
Accounts payable and accrued liabilities                                                               $ 6,504,000       $ 5,243,000
Current portion of notes payable                                                                           202,000           199,000
                                                                                                       -----------       -----------
     Total current liabilities                                                                           6,706,000         5,442,000
                                                                                                       -----------       -----------
Deferred compensation payable                                                                            7,411,000         7,748,000
Deferred tax liabilities                                                                                      --           1,242,000
Other liabilities                                                                                          164,000           854,000
Notes payable, less current portion                                                                      9,665,000         9,708,000
                                                                                                       -----------       -----------
     Total non current liabilities                                                                      17,240,000        19,552,000
                                                                                                       -----------       -----------
     Total liabilities                                                                                  23,946,000        24,994,000
                                                                                                       -----------       -----------

Redeemable common stock, Series A and B                                                                  7,432,000         7,486,000
                                                                                                       -----------       -----------

Shareholders' equity
Preferred stock, no par value:  Authorized:  100,000,000 shares;
     No shares issued or outstanding                                                                          --                --
Series A common stock, no par value:
     Authorized: 45,000,000 shares; issued and outstanding:
     20,956,000 shares  and 20,912,000 shares at
     March 31, 2005 and December 31, 2004                                                                3,915,000         3,847,000
Paid-in capital                                                                                          6,522,000         6,522,000
Retained earnings                                                                                        1,435,000         4,769,000
                                                                                                       -----------       -----------
     Total shareholders' equity                                                                         11,872,000        15,138,000
                                                                                                       -----------       -----------
Total liabilities, redeemable common stock, and shareholders' equity                                   $43,250,000       $47,618,000
                                                                                                       ===========       ===========
<FN>
                                                 See notes to financial statements.

                                                                 2
</FN>





                      REGAN HOLDING CORP. AND SUBSIDIARIES
                      Consolidated Statement of Operations
                                   (Unaudited)


                                                     For the Three Months Ended
                                                             March 31,
                                                   ----------------------------
                                                       2005            2004
                                                   ------------    ------------
Revenue
    Marketing allowances and commission overrides  $  3,687,000    $  7,439,000
    Trailing commissions                              1,091,000       1,278,000
    Administrative fees                               2,284,000       2,866,000
    Other revenue                                       274,000         378,000
                                                   ------------    ------------
    Total revenue                                     7,336,000      11,961,000
                                                   ------------    ------------

Expenses
    Selling, general and administrative               9,613,000      11,265,000
    Depreciation and amortization                       986,000       1,055,000
    Other                                               564,000         636,000
                                                   ------------    ------------
    Total expenses                                   11,163,000      12,956,000
                                                   ------------    ------------

Operating loss                                       (3,827,000)       (995,000)
                                                   ------------    ------------

Other income
Investment income, net                                   30,000         117,000
Interest expense                                         (3,000)         (3,000)
                                                   ------------    ------------
    Total other income, net                              27,000         114,000
                                                   ------------    ------------

Loss before income taxes                             (3,800,000)       (881,000)
Benefit from income taxes                               466,000         361,000
                                                   ------------    ------------
Net loss                                           $ (3,334,000)   $   (520,000)
                                                   ============    ============


Basic and diluted net loss per share               $      (0.14)   $      (0.02)
Weighted average shares used to compute basic
  and diluted net loss per share                     24,318,000      24,034,000



                       See notes to financial statements.
                                       3


                                                 REGAN HOLDING CORP. AND SUBSIDIARIES
                                            Consolidated Statement of Shareholders' Equity
                                                              (Unaudited)


                                                       Series A Common Stock
                                                   ----------------------------        Paid-in          Retained
                                                    Shares            Amount            Capital         Earnings          Total
                                                   ----------       -----------       -----------      -----------      -----------
                                                                                                         
Balance December 31, 2004                          20,912,000       $ 3,847,000       $ 6,522,000      $ 4,769,000      $15,138,000

    Net loss                                                                                            (3,334,000)      (3,334,000)

    Exercise of stock options                          44,000            68,000              --                              68,000
                                                   ----------       -----------       -----------      -----------      -----------
Balance March 31, 2005 (unaudited)                 20,956,000       $ 3,915,000       $ 6,522,000      $ 1,435,000      $11,872,000
                                                   ==========       ===========       ===========      ===========      ===========
<FN>
                                                 See notes to financial statements.
                                                                  4
</FN>




                                                 REGAN HOLDING CORP. AND SUBSIDIARIES
                                                 Consolidated Statement of Cash Flows
                                                              (Unaudited)


                                                                                                   For the Three Months Ended
                                                                                                            March 31,
                                                                                               -------------------------------------
                                                                                                  2005                     2004
                                                                                               -----------              -----------
                                                                                                                  
Cash flows from operating activities:
Net loss                                                                                       $(3,334,000)             $  (520,000)
Adjustments to reconcile net loss to cash used in
operating activities:
    Depreciation and amortization                                                                  986,000                1,055,000
    Losses on write-off of fixed assets                                                             25,000                     --
    Reduction of allowance for doubtful accounts                                                  (147,000)                 (16,000)
    Unrealized (gains) losses on trading securities, net                                           155,000                 (258,000)
    Amortization of premium on investments                                                            --                     22,000
Changes in operating assets and liabilities:
    Sale (purchases) of trading securities, net                                                    903,000                 (280,000)
    Accounts receivable                                                                           (352,000)               1,343,000
    Prepaid expenses and deposits                                                                  (19,000)                 114,000
    Income taxes receivable and payable                                                             (3,000)                (386,000)
    Deferred taxes                                                                                (470,000)                   9,000
    Accounts payable and accrued liabilities                                                     1,261,000               (3,274,000)
    Deferred compensation payable                                                                 (337,000)                 632,000
    Other operating assets and liabilities                                                        (745,000)                 496,000
                                                                                               -----------              -----------
    Net cash used in operating activities                                                       (2,077,000)              (1,063,000)
                                                                                               -----------              -----------
Cash flows from investing activities:
Purchases of available-for-sale securities                                                            --                    (48,000)
Issuance of notes receivable, net                                                                 (260,000)                  (8,000)
Purchases of fixed assets                                                                         (964,000)              (4,157,000)
                                                                                               -----------              -----------
    Net cash used in investing activities                                                       (1,224,000)              (4,213,000)
                                                                                               -----------              -----------
Cash flows from financing activities:
Proceeds from note payable                                                                            --                  2,150,000
Payments of notes payable                                                                          (40,000)                 (29,000)
Repurchases of redeemable common stock                                                             (54,000)                (250,000)
Proceeds from exercise of commmon stock options                                                     68,000                     --
                                                                                               -----------              -----------
    Net cash (used in) provided by financing activities:                                           (26,000)               1,871,000
                                                                                               -----------              -----------
Net decrease in cash and cash equivalents                                                       (3,327,000)              (3,405,000)
Cash and cash equivalents, beginning of period                                                   4,348,000                9,908,000
                                                                                               -----------              -----------
Cash and cash equivalents, end of period                                                       $ 1,021,000              $ 6,503,000
                                                                                               ===========              ===========

<FN>
                                                 See notes to financial statements.
                                                                 5

</FN>



                      REGAN HOLDING CORP. AND SUBSIDIARIES
             Notes to Consolidated Financial Statements (Unaudited)


1.    Basis of Presentation

      The  accompanying   Consolidated  Financial  Statements  are  prepared  in
      conformity with  accounting  principles  generally  accepted in the United
      States of America and include the  accounts of Regan  Holding  Corp.  (the
      "Company")   and  its  wholly   owned   subsidiaries.   All   intercompany
      transactions have been eliminated.

      The  Consolidated  Financial  Statements  are  unaudited  but  reflect all
      adjustments,  consisting only of normal recurring adjustments,  which are,
      in the  opinion  of  management,  necessary  for a fair  statement  of the
      Company's consolidated  financial position and results of operations.  The
      results for the three  months  ended  March 31,  2005 are not  necessarily
      indicative  of the  results  to be  expected  for the entire  year.  These
      unaudited  Consolidated Financial Statements should be read in conjunction
      with  the  audited  Consolidated  Financial  Statements  included  in  the
      Company's Annual Report on Form 10-K for the year ended December 31, 2004,
      which was filed by the Company with the Securities and Exchange Commission
      on March 31, 2005.

2.   Recent Accounting Pronouncements

     In December  2004,  the FASB issued SFAS No. 123R,  "Share-Based  Payment",
     which  establishes  standards for transactions in which an entity exchanges
     its equity  instruments  for goods or services.  This  standard  requires a
     public entity to measure the cost of employee services received in exchange
     for an award of equity  instruments  based on the grant-date  fair value of
     the award.  This  eliminates the exception to account for such awards using
     the  intrinsic  method  previously  allowable  under APB Opinion No. 25. In
     April 2005,  the  Securities  and Exchange  Commission  adopted a rule that
     delayed the compliance  dates for adoption of SFAS 123R,  which the Company
     had previously been required to adopt no later than July 1, 2005. The SEC's
     rule allows companies to implement SFAS 123R at the beginning of their next
     fiscal year. As a result,  the Company intends to adopt SFAS 123R effective
     January 1, 2006. The Company  continues to assess the potential impact that
     the adoption of SFAS No. 123R could have on its financial position, results
     of operations or statement of cash flows.


3.    Stock Options

      The Company has a stock-based employee  compensation plan and accounts for
      this plan under the recognition  and measurement  principles of Accounting
      Principles  Board  Opinion  No.  25,   "Accounting  for  Stock  Issued  to
      Employees,"   and  related   interpretations.   No  stock-based   employee
      compensation  cost is  reflected in the net loss,  as all options  granted
      under the plan had an exercise price equal to the fair market value of the
      underlying common stock on the date of grant.

      The following table  illustrates the effect on net loss and loss per share
      if the  Company  had  applied  the fair value  recognition  provisions  of
      Statement of Financial  Accounting Standards ("SFAS") No. 123, "Accounting
      for Stock-Based Compensation," to stock-based employee compensation:


                                       6





                                                                            For the Three Months Ended
                                                                                    March 31,
                                                                            --------------------------
                                                                               2005           2004
                                                                            -----------    -----------
                                                                                     
      Net loss, as reported                                                 $(3,334,000)   $  (520,000)

      Deduct:  Total stock-based employee
         compensation expense determined under the fair
         value method for all awards, net of related tax effects                (17,000)       (69,000)
                                                                            -----------    -----------

      Pro forma net loss                                                    $(3,351,000)   $  (589,000)
                                                                            ===========    ===========

      Loss per share:

      Basic and diluted - as reported                                       $     (0.14)   $     (0.02)
      Basic and diluted - pro forma                                         $     (0.14)   $     (0.02)


4.    Net Loss per Share



                                                                             For the Three Months Ended
                                                                                      March 31,
                                                                            ----------------------------
                                                                               2005            2004
                                                                            -----------    ------------
                                                                                     
      Net loss                                                              $(3,334,000)   $   (520,000)
                                                                            ===========    ============
      Weighted average shares used to compute basic and
      diluted net loss per share                                             24,318,000      24,034,000
                                                                            ===========    ============
      Basic and diluted net loss per share                                  $     (0.14)   $      (0.02)
                                                                            ===========    ============



      As the Company  incurred  net losses in the three  months  ended March 31,
      2005 and 2004,  options to purchase 8.2 million and 14.3 million shares of
      the Company's  common stock were excluded from the  computation of diluted
      net loss per  share for  those  periods,  as the  effect  would  have been
      antidilutive.


5.    Comprehensive Loss

      Total  comprehensive  loss for the three  months  ended March 31, 2005 and
      2004 was $3,334,000 and $476,000.


6.    Option to Purchase Investors Insurance Corporation

      On July 1, 2002, the Company entered into a Purchase Option Agreement with
      SCOR  Life  U.S.  Re  Insurance  Company  ("SCOR"),  a 100%  owner  of the
      outstanding capital stock of Investors Insurance  Corporation  ("Investors
      Insurance").  Pursuant to the terms of the agreement, SCOR has granted the
      Company the right to purchase the  outstanding  capital stock of Investors
      Insurance in exchange for annual option fees.  The Company has paid option
      fees  totaling  approximately  $3.0 million  through  March 31, 2005.  The
      Company  has the right to  exercise  the  option at any time  prior to its
      expiration  date on June 30, 2005.  If the Company  elects to exercise the
      option,  it must  complete  the purchase  transaction  within two years of
      exercising  the option.  Upon  completion of a purchase  transaction,  the
      option  fees paid will be included in the  purchase  price.  If the option
      expires unused,  the fees paid will be expensed.  Before  expiration,  the
      Company can request a refund of fees paid in the event that the  financial
      rating of Investors Insurance declines as defined in the agreement.  As of
      March 31, 2005,  the  Investors  Insurance  rating had declined to a level
      where the Company  believes it can request  such a refund.  The Company is
      exploring   various  methods  to  finance  the  acquisition  of  Investors
      Insurance,  including  the  issuance of debt or equity  securities  by the
      Company or one of its  subsidiaries.  As a result, it is possible that the
      Company will issue a  significant  amount of debt or equity  securities to
      one or more new investors.  Any such issuance of equity  securities  would
      likely  reduce the  percentage  ownership  of the Company  held by current
      shareholders.

7.    Notes Payable

      The Company has a mortgage of $7.1  million on the office  building  which
      houses its headquarters.  Payment in full of this note is due on August 1,
      2012.  Payments  are  due on the  note  based  on a  25-year  amortization


                                       7


      schedule.  On August 1, 2012, the Company must pay the remaining principal
      due on the note, which will be approximately $5.9 million. Prior to August
      1, 2006 the interest rate on the note is 6.95%.  Thereafter,  the interest
      rate will be equal to LIBOR plus 2.55%, adjusted semi-annually, subject to
      a maximum  semi-annual 1.00%  increase/decrease  in the interest rate. The
      maximum interest rate is 10.50%.  As of March 31, 2005, the balance due on
      the note was $7.1 million.

      The Company also has a mortgage on its building in Rome, Georgia. The note
      has a variable  interest rate indexed to the 30-day LIBOR plus 1.9% and is
      payable over ten years in monthly installments of principal,  amortized on
      the basis of a 20-year term,  and  interest.  At the end of the ten years,
      the Company  must pay the balance of the  principal  due on the note.  The
      outstanding  balance of the note as of March 31, 2005 was $2.8 million. To
      manage  interest  expense,  the Company entered into an interest rate swap
      agreement  with a notional  amount equal to the  principal  balance of the
      note which  modifies its interest  expense from a variable rate to a fixed
      rate.  The April 2004 swap  agreement  involves  the  exchange of interest
      obligations  from April 2004 through April 2014 whereby the Company pays a
      fixed rate of 6.8% in exchange  for a variable  rate indexed to the 30-day
      LIBOR plus 1.9%.

8.    Income Taxes

      The rate of benefit for income taxes for the quarter  ended March 31, 2005
      differs from the federal and state statutory rate due to the establishment
      of a  valuation  allowance  against  existing  deferred  tax assets in the
      amount of $812,000.

9.    Derivative Financial Instruments

      The Company  accounts for derivative  financial  instruments in accordance
      with the  provisions  of Statement of Financial  Accounting  Standards No.
      133, "Accounting for Derivative Instruments and Hedging Activities" ("SFAS
      133").  SFAS 133 requires the Company to measure all  derivatives  at fair
      value and to recognize them in the balance sheet as an asset or liability.
      For derivatives  designated as cash flow hedges,  changes in fair value of
      the  derivative  are  reported  as  other  comprehensive  income  and  are
      subsequently  reclassified  into  earnings  when  the  hedged  transaction
      affects  earnings.  Changes in fair value of  derivative  instruments  not
      considered  hedging  instruments  and  ineffective  portions of hedges are
      recognized in earnings in the current period.

      In April 2004 the Company  entered  into an interest  rate swap  agreement
      with a current  notional  amount  of $2.8  million  to hedge the  interest
      expense associated with its LIBOR-based borrowings. The Company designated
      the interest rate swap as a qualifying cash flow hedge under SFAS 133.

10.   Segment Information



                                                                       Total Revenue                          Net Loss
                                                             -------------------------------       --------------------------------
                                                                                    Three Months Ended March 31,
                                                             ----------------------------------------------------------------------
                                                                  2005               2004               2005               2004
                                                             ------------       ------------       ------------       ------------
                                                                                                          
       Legacy Marketing Group                                $  6,595,000       $ 11,089,000       $ (2,971,000)      $   (189,000)
       Legacy Financial Services, Inc.                            823,000            954,000            (54,000)           (96,000)
       Imagent Online, LLC                                         52,000             59,000           (246,000)          (141,000)
       Values Financial Network, Inc.                               3,000             11,000            (63,000)           (94,000)
       Intercompany Eliminations                                 (137,000)          (152,000)              --                 --
                                                             ------------       ------------       ------------       ------------

       Total                                                 $  7,336,000       $ 11,961,000       $ (3,334,000)      $   (520,000)
                                                             ============       ============       ============       ============

                                                                       Total Assets
                                                              ------------------------------
                                                              March 31,         December 31,
                                                                 2005               2004
                                                             ------------       ------------
       Legacy Marketing Group                                $ 46,143,000       $ 50,487,000
       Legacy Financial Services, Inc.                          1,478,000          1,512,000
       Imagent Online, LLC                                      2,773,000          2,514,000
       Values Financial Network, Inc.                           2,105,000          2,069,000
       Other                                                       63,000             63,000
       Intercompany Eliminations                               (9,312,000)        (9,027,000)
                                                             ------------       ------------
       Total                                                 $ 43,250,000       $ 47,618,000
                                                             ============       ============


                                       8


Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations


Forward-Looking Statements

      Certain  statements  contained in this  document,  including  Management's
Discussion and Analysis of Financial  Condition and Results of Operations,  that
are not historical facts,  constitute  "forward-looking  statements"  within the
meaning  of  the  Private  Securities   Litigation  Reform  Act  of  1995.  Such
forward-looking  statements  involve known and unknown risks,  uncertainties and
other factors that may cause the actual  results or performance of Regan Holding
Corp.  and its  businesses to be materially  different  from those  expressed or
implied by such  forward-looking  statements.  These  risks,  uncertainties  and
factors include,  among other things,  the following:  general market conditions
and  the  changing  interest  rate  environment;  population  growth  rates  and
demographic  patterns;  the interruption,  deterioration,  or termination of our
relationships with the insurance carriers who provide our products or the agents
who market and sell them; the ability to develop and market new products to keep
up with  the  evolving  industry  in which we  operate;  increased  governmental
regulation, especially regulations affecting insurance, reinsurance, and holding
companies;  the ability to attract and retain talented and productive personnel;
the ability to effectively  fund our working capital  requirements;  the risk of
substantial  litigation or insurance  claims;  and other factors  referred to in
Management's  Discussion  and  Analysis of  Financial  Condition  and Results of
Operations located in our Annual Report on Form 10-K for the year ended December
31, 2004.

      Regan  Holding  Corp.  assumes  no  obligation  to update  forward-looking
statements to reflect  actual  results or changes in or additions to the factors
affecting such forward-looking statements.


Recent Industry Developments

      In December 2004, the National Association of Insurance Commissioners (the
"NAIC")  approved  amendments to the NAIC's model Producer  Licensing Act. Under
the model Act,  producers,  like  Legacy  Marketing's  Producers,  who have been
appointed  by an insurer  as its agent and do not  receive  compensation  from a
customer,  are not required to disclose the amount of compensation received from
the insurer. However, under the model Act, producers are required to disclose to
the customer,  prior to selling  insurance to that  customer,  that the producer
will be receiving compensation from the insurer, or that the producer represents
the insurer and may provide services to the customer for the insurer.  One state
has  adopted a  regulation  based on the model Act and  others  are  considering
similar regulation or legislation.  In addition,  the NAIC has held a hearing to
consider,  and  may  in  the  future  propose,   additional  measures  affecting
producers.

      On April  13,  2005,  California  Insurance  Commissioner  John  Garamendi
released  for public  review a revised  set of proposed  regulations  addressing
broker conduct.  As currently  drafted,  the proposed  regulations  would, among
other things,  require brokers to disclose  whether they are acting on behalf of
the  insurer  or the  customer,  prohibit  brokers  who are  acting on behalf of
customers  from  accepting  compensation  from third  parties  without the prior
consent of the customer,  and require brokers to disclose whether they will seek
quotes from one or more than one  insurer.  If the broker seeks quotes from more
than one  insurer,  the  proposed  regulations  would also require the broker to
disclose the number of quotes  obtained,  the names of the insurers that provide
the quotes,  and the  compensation the broker could receive from each insurer if
that insurer's bid were accepted by the customer.

      These regulations were proposed by Commissioner Garamendi as a result of a
renewed  regulatory  focus on the insurance  industry,  which in California  was
marked by the October 2004  announcement  by the California  Attorney  General's
Office of a formal  investigation into possible anti-trust  violations and fraud
by  insurance   companies   and  brokers,   including   bid  rigging  and  other
anti-competitive   conduct.   Authorities  in  other  states  announced  similar
investigations in the fourth quarter of 2004.

      Our core business  consists of selling fixed annuity products on behalf of
insurance carriers through a network of approximately  24,000 Producers.  If the
amendments  to the  model  Act,  the  regulations  proposed  by  the  California
Insurance  Commissioner,  or similar or additional  regulations  were adopted by
states in which we conduct  business,  the  Producers  would have to disclose to
potential  purchasers of fixed annuity  products any  compensation the Producers
may receive from Legacy Marketing or the insurance carriers.  Producers may also
have to disclose  that they  represent  the  insurance  carriers and may provide
services to the customer on behalf of those  carriers.  We are unable to predict
whether or which  states  will adopt the  amendments  to the model Act,  whether
California  will  adopt  the  proposed   regulations,   and  whether  other  new
initiatives  may affect our business and the demand for fixed  annuity  products
marketed by Legacy  Marketing.  It is possible,  however,  that enactment of the


                                       9


amendments  to the  model  Act,  the  regulations  proposed  by  the  California
Insurance  Commissioner,  or similar  or  additional  regulations,  could have a
material adverse effect on the insurance industry in general or on our financial
condition and results of operations.


Overview

      On July 1, 2002,  we entered into a Purchase  Option  Agreement  with SCOR
Life U.S. Re Insurance Company ("SCOR"), a 100% owner of the outstanding capital
stock of Investors Insurance Corporation  ("Investors  Insurance").  Pursuant to
the  terms of the  agreement,  SCOR has  granted  us the right to  purchase  the
outstanding  capital stock of Investors  Insurance in exchange for annual option
fees. We have paid option fees totaling approximately $3.0 million through March
31,  2005.  We have the right to  exercise  the  option at any time prior to its
expiration  date on June 30, 2005.  If we elect to exercise the option,  we must
complete the purchase  transaction  within two years of  exercising  the option.
Upon completion of a purchase  transaction,  the option fees will be included in
the  purchase  price.  If the  option  expires  unused,  the fees  paid  will be
expensed.  Before expiration,  we can request a refund of fees paid in the event
that the  financial  rating of  Investors  Insurance  declines as defined in the
agreement.  As of March 31, 2005, the Investors Insurance rating had declined to
a level where we believe we can request such a refund.  We are exploring various
methods to  finance  the  acquisition  of  Investors  Insurance,  including  the
issuance of debt or equity  securities  by us or one of our  subsidiaries.  As a
result, it is possible that we will issue a significant amount of debt or equity
securities to one or more new investors.  Any such issuance of equity securities
would  likely  reduce the  percentage  ownership  of the Company held by current
shareholders.


Regan Holding Corp. Consolidated

      We had a  consolidated  net loss of $3.3  million  during the three months
ended March 31, 2005, compared to a consolidated net loss of $520,000 during the
same period in 2004. The increased  losses of $2.8 million were primarily due to
higher net losses incurred by Legacy  Marketing  Group ("Legacy  Marketing") and
Imagent Online, LLC ("Imagent") during the first quarter of 2005 compared to the
first quarter of 2004,  which was partially  offset by decreased net losses from
Values  Financial  Network,  Inc. ("VFN") and Legacy  Financial  Services,  Inc.
("Legacy Financial").


Legacy Marketing

      During the three months ended March 31, 2005,  Legacy  Marketing had a net
loss of $3.0 million,  compared to a net loss of $189,000 during the same period
in 2004.  The decline in results was primarily due to decreased  revenue and the
establishing of a valuation allowance against the Company's deferred tax assets,
partially offset by decreased expenses.

      During the three months ended March 31, 2005, Legacy Marketing commissions
and  marketing  allowances  decreased  $3.9 million  (48%)  compared to the same
period in 2004.  The decrease  was  primarily  due to  decreased  sales of fixed
annuities issued by Legacy Marketing's carriers.

      Legacy Marketing experienced a decrease in sales of fixed annuities issued
by Investors Insurance during the three months ended March 31, 2005 and 2004. We
believe the decrease was primarily  attributable to a downgrade in the A.M. Best
credit  rating of  Investors  Insurance  from an A-  rating  to a B++  rating in
September  2003.  As a result,  sales of fixed  annuities  issued  by  Investors
Insurance  began to  decline  significantly  in the  second  quarter of 2004 and
continued  to  decline  through  the end of 2004.  Revenues  from the  sales and
administration of Investors Insurance products decreased $2.0 million during the
three months ended March 31, 2005,  compared to the same period in 2004. Revenue
from sales and administration of Investors  Insurance products accounted for 24%
of our total consolidated revenue during the three months ended March 31, 2005.

      Legacy  Marketing's   annuity  sales  were  also  negatively  affected  by
Transamerica  Life  Insurance  Company  ("Transamerica")  and  Legacy  Marketing
deciding  to  discontinue  the  marketing  of  Transamerica  products  that were
marketed   exclusively  by  Legacy   Marketing,   effective  May  3,  2004.  The
discontinued  products  accounted  for  approximately  19% and 27% of our  total
consolidated  revenue  for the  three  months  ended  March  31,  2005 and 2004.
Revenues  derived  from  sales  and  administration  of  Transamerica   products
decreased $1.8 million during the three months ended March 31, 2005, compared to
the  same  period  in  2004.  Legacy  Marketing   continues  to  administer  the
discontinued  products and to accept  additional  premium  payments,  subject to
applicable additional deposit rules for these products.

                                       10


      The low interest  rate  environment  continues to cause many carriers that
issue declared rate annuities,  such as American National Life Insurance Company
("American National"), to reduce the crediting rates and compensation paid to us
and our network of  Producers  on certain  products.  As a result,  sales of the
affected  products  in the first  quarter  of 2005 were  lower  than in the same
period of 2004. The affected  products  accounted for  approximately  13% of our
total  consolidated  revenue for the three months ended March 31, 2004, and only
3% of our total consolidated  revenue for the three months ended March 31, 2005.
Revenue  derived from sales and  administration  of American  National  products
decreased $786,000 during the three months ended March 31, 2005, compared to the
same period in 2004.  Legacy  Marketing has developed new products with American
National  that may result in  increased  sales for Legacy  Marketing in the long
term.

      Administrative fees decreased $647,000 (23%) during the three months ended
March 31, 2005, compared to the same period in 2004,  primarily due to decreased
issuing and maintenance fees resulting from decreased fixed annuity sales.

      During the three months ended March 31, 2005,  Legacy  Marketing  sold and
administered  products  primarily  on  behalf  of three  unaffiliated  insurance
carriers: American National,  Transamerica and Investors Insurance. As indicated
below, the agreements with these carriers generated a significant portion of our
total consolidated revenue:

                                       Three Months Ended
                                           March 31,
                                  ---------------------------
                                      2005          2004
                                  -------------  ------------
American National                      26%           22%
Investors Insurance                    24%           31%
Transamerica                           19%           27%


      Legacy Marketing also performs administrative services for products issued
by John Hancock  Variable  Life  Insurance  Company and IL Annuity and Insurance
Company.

      Our   consolidated   revenues  were  derived   primarily  from  sales  and
administration of the following annuity products:

                                                              Three Months Ended
                                                                   March 31,
                                                              ------------------
                                                               2005      2004
                                                               ----      ----
BenchMark(SM) series (sold on behalf of American National)      24%       21%
SelectMark(R) series (sold on behalf of Transamerica)           19%       27%
MarkOne(SM) series (sold on behalf of Investors Insurance)      18%       31%


      Legacy  Marketing  expenses  decreased $1.7 million (15%) during the three
months ended March 31, 2005, compared to the same period in 2004,  primarily due
to decreases in selling, general and administrative  expenses.  Selling, general
and  administrative  expenses  decreased  $1.6 million (16%)  primarily due to a
decrease in employee compensation. Employee compensation decreased primarily due
to decreased headcount and a reduction in temporary help.

      Legacy Marketing established a valuation allowance of $812,000 as of March
31, 2005 related primarily to its federal deferred tax assets.


Legacy Financial

      During  the first  quarter  of 2005,  Legacy  Financial  had a net loss of
$54,000,  compared  to a net loss of  $96,000  during  the same  period in 2004,
primarily due to decreased expenses, partially offset by decreased revenue.

      Legacy Financial revenue decreased  $131,000 (14%) during the three months
ended March 31,  2005,  compared to the same period in 2004.  The  decrease  was
primarily  due to  decreased  commission  income and advisory  fees.  Commission
income  decreased  as a result of decreased  sales  volume,  and  advisory  fees
decreased  primarily  due to a decrease in assets  under  management  during the
three months ended March 31, 2005, compared to the same period in 2004.

                                       11


      Legacy  Financial's  expenses  decreased  $202,000  (18%) during the three
months ended March 31, 2005,  compared to the same period in 2004.  The decrease
in the 2005  expenses was  primarily  due to a decrease in selling,  general and
administrative expenses.  Selling, general and administrative expenses decreased
$130,000  (14%) for the three  months  ended  March 31,  2005,  compared  to the
corresponding  2004 period. The decrease was primarily due to decreased employee
compensation expense. Employee compensation decreased primarily due to decreased
headcount and a reduction in temporary help.  Other expenses  decreased  $72,000
(36%) during the three months ended March 31, 2005,  compared to the same period
in 2004, primarily due to a decrease in miscellaneous expenses.


Imagent

      Imagent had a net loss of $246,000 during the three months ended March 31,
2005,  compared  to a net loss of $141,000  during the same period in 2004.  The
increased  losses were  primarily  due to an  increase  in selling,  general and
administrative expenses.  Selling, general and administrative expenses increased
$133,000  (58%) during the three  months  ended March 31, 2005,  compared to the
same  2004  period,   primarily  due  to  increased  employee  compensation  and
professional fees.  Employee  compensation  increased primarily due to increased
headcount and professional fees increased primarily due to increased  consulting
fees.


Values Financial Network, Inc.

      VFN had a net loss of $63,000  during  the three  months  ended  March 31,
2005,  compared  to a net  loss of  $94,000  during  the  same  period  in 2004,
primarily due to decreased expenses. VFN expenses decreased $53,000 (32%) during
the three  months  ended  March 31,  2005,  compared  to the same period in 2004
primarily due to a decrease in selling, general and administrative expenses.


Liquidity and Capital Resources

      Net cash  used in  operating  activities  was $2.1  million  for the three
months ended March 31, 2005,  compared to net cash used in operating  activities
of $1.1  million for the same period in 2004.  The change was  primarily  due to
decreased operating results,  increased accounts receivable,  decreased deferred
tax liability,  decreased deferred  compensation payable and a decrease in other
operating liabilities. These amounts were partially offset by increased accounts
payable  and  accrued   liabilities  and  proceeds  from  the  sale  of  trading
securities.

      Net cash  used in  investing  activities  was $1.2  million  for the three
months ended March 31, 2005, compared to $4.2 million for the three months ended
March 31, 2004.  The decrease was  primarily  due to reduced  purchases of fixed
assets,  which was mainly  attributable  to significant  software  purchases and
construction costs related to our servicing facility in Rome, Georgia during the
first quarter of 2004.

      Net cash used in  financing  activities  was $26,000 for the three  months
ended March 31, 2005,  compared to net cash provided by financing  activities of
$1.9 million for the three months ended March 31, 2004. The change was primarily
due to proceeds from our construction  loan related to the new building in Rome,
Georgia received in the first quarter of 2004.

      During 2003, we began  construction of a new building in Rome, Georgia and
established a $2.7 million loan facility to finance  construction  costs. During
April 2004,  we  refinanced  our  construction  loan,  replacing  it with a $2.9
million  variable  interest rate note indexed to the 30-day LIBOR plus 1.9%. The
note is payable over ten years in monthly  installments of principal,  amortized
on the basis of a 20-year term,  and interest.  At the end of the ten years,  we
must pay the balance of the principal due on the note. The  outstanding  balance
of the note as of March 31, 2005 was $2.8 million.  To manage interest  expense,
we entered into an interest rate swap  agreement for the notional  amount of the
note,  to modify its interest  characteristics  from a variable  rate to a fixed
rate.  The swap  agreement  involves the exchange of interest  obligations  from
April 2004  through  April 2014  whereby we pay a fixed rate of 6.8% in exchange
for a variable rate indexed to the 30-day LIBOR plus 1.9%.

      We used $2.1 million of cash in our operations  and incurred  consolidated
net losses of $3.3 million  during the three months ended March 31, 2005. If our
consolidated net losses continue, or if requests to repurchase redeemable common
stock  increase  significantly,  a cash shortfall  could  ultimately  occur.  We
believe that existing cash and investment  balances,  together with  anticipated
cash flow from operations,  will provide  sufficient funding for the foreseeable
future. Furthermore, we have lowered our cost structure by reducing our employee
headcount and eliminating  consulting  costs on several  corporate  initiatives.
However, in the event that a cash shortfall does occur, we believe that adequate
financing  could be  obtained  to meet  our cash  flow  needs.  There  can be no
assurances that such financing would be available on favorable terms.



                                       12


Item 3.  Quantitative and Qualitative Disclosures About Market Risk

     There have been no material changes in our market risk, interest rate risk,
credit risk, or equity price risk since December 31, 2004. Please see our Annual
Report on Form 10-K for the year ended  December  31, 2004 for more  information
concerning Quantitative and Qualitative Disclosures About Market Risk.


Item 4.  Controls and Procedures

     We  maintain  disclosure  controls  and  procedures  (as  defined  in  Rule
13a-15(e) of the Securities Exchange Act of 1934, as amended) designed to ensure
that information  required to be disclosed in reports filed under the Securities
Exchange  Act of 1934,  as  amended,  is  recorded,  processed,  summarized  and
reported  within the specified  time periods.  In designing and  evaluating  the
disclosure controls and procedures,  management recognizes that any controls and
procedures,  no  matter  how  well  designed  and  executed,  can  provide  only
reasonable  assurance of achieving the desired control  objectives.  As of March
31, 2005, our Chief  Executive  Officer and Chief Financial  Officer  evaluated,
with the  participation of our management,  the  effectiveness of our disclosure
controls and procedures.  Based on that evaluation,  our Chief Executive Officer
and Chief  Financial  Officer have concluded  that our  disclosure  controls and
procedures  were  effective as of the end of the period  covered by this report.
Our management,  including the Chief  Executive  Officer and the Chief Financial
Officer,  also  evaluated  our  internal  control  over  financial  reporting to
determine whether any changes occurred during the quarter covered by this report
that have materially  affected,  or are reasonably likely to materially  affect,
our internal control over financial reporting.  Based on that evaluation,  there
have been no such changes during the period covered by this report.



                                       13


                           PART II - OTHER INFORMATION


Item 1.  Legal Proceedings


We are not involved in any material pending legal proceedings.


Item 2.  Unregistered  Sales  of  Equity Securities, Use of Proceeds, and Issuer
         Purchases of Equity Securities


As described in our Annual  Report on Form 10-K for the year ended  December 31,
2004,  we are  obligated to redeem  certain  shares of Series A Common Stock and
Series B Common  Stock at the  election  of the  holders of such shares upon the
receipt of such elections. During the first quarter of 2005, we purchased shares
as specified below. We have not publicly announced a plan or program to buy back
shares of our  Common  Stock and have no  control  over the  amount or timing of
purchases we are required to make under the redemption provisions and subject to
applicable  law. All purchases  listed below were of redeemable  Common Stock we
were  obligated to purchase when holders of redeemable  shares  exercised  their
right to put the shares to the Company in accordance with their terms.


                            ISSUER PURCHASES OF EQUITY SECURITIES

                                                        (c) Total Number    (d) Maximum Number
                                                           of Shares       (or Approximate Dollar
                             (a) Total                  Purchased as Part   Value) of Shares that
                             Number of    (b) Average      of Publicly      May yet be Purchased
                               Shares      Price Paid    Announced Plans     under the Plans or
   Period                    Purchased     per Share     or Programs (2)        Programs (2)
- ------------------------     ---------     ---------     ---------------        ------------
                                                                      
January 1, 2005
    through
January 31, 2005              15,000(1)      $ 2.20            N/A                 N/A

February 1, 2005
    through
February 28, 2005              9,000(1)      $ 2.20            N/A                 N/A
- ------------------------      ---------      ------        -----------          ----------
Total                         24,000         $ 2.20

<FN>
1    Purchased in satisfaction of our obligation to redeem  redeemable shares of
     Common Stock.

2    Not  applicable.  We do not currently have in place any publicly  announced
     plans or programs to purchase our outstanding equity securities.

</FN>


Item 6.  Exhibits

Exhibit 31.1    Certification  of  Chief  Executive  Officer  required  by  Rule
                13a-14(a)/15d-14(a) under the Exchange Act.

Exhibit 31.2    Certification  of  Chief  Financial  Officer  required  by  Rule
                13a-14(a)/15d-14(a) under the Exchange Act.

Exhibit 32.1    Certification  of Chief Executive  Officer pursuant to 18 U.S.C.
                Section  1350,  as  adopted  pursuant  to  Section  906  of  the
                Sarbanes-Oxley Act of 2002.

Exhibit 32.2    Certification  of Chief Financial  Officer pursuant to 18 U.S.C.
                Section  1350,  as  adopted  pursuant  to  Section  906  of  the
                Sarbanes-Oxley Act of 2002.


                                       14



                                   SIGNATURES

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                   REGAN HOLDING CORP.


Date: May 16, 2005                 Signature:  /s/ R. Preston Pitts
                                              ----------------------------------
                                              R. Preston Pitts
                                              President, Chief Operating Officer
                                              and Chief Financial Officer




                                       15


                                INDEX TO EXHIBITS



Number            Description

Exhibit 31.1      Certification  of Chief  Executive  Officer  required  by Rule
                  13a-14(a)/15d-14(a) under the Exchange Act.

Exhibit 31.2      Certification  of Chief  Financial  Officer  required  by Rule
                  13a-14(a)/15d-14(a) under the Exchange Act.

Exhibit 32.1      Certification of Chief Executive Officer pursuant to 18 U.S.C.
                  Section  1350,  as  adopted  pursuant  to  Section  906 of the
                  Sarbanes-Oxley Act of 2002.

Exhibit 32.2      Certification of Chief Financial Officer pursuant to 18 U.S.C.
                  Section  1350,  as  adopted  pursuant  to  Section  906 of the
                  Sarbanes-Oxley Act of 2002.


                                       16