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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

|X|  Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934 for the quarterly period ended September 30, 2005

                                       or

|_|  Transition  report  pursuant  to  Section  13 or  15(d)  of the  Securities
     Exchange  Act of 1934  for the  transition  period  from  _____________  to
     ____________


                         Commission File Number: 0-19704

                               REGAN HOLDING CORP.
             (Exact name of registrant as specified in its charter)


                 California                                68-0211359
       (State or other jurisdiction of                  (I.R.S. Employer
       incorporation or organization)                  Identification No.)


      2090 Marina Avenue, Petaluma, CA                       94954
  (Address of principal executive offices)                (Zip Code)


                                  707-778-8638
              (Registrant's telephone number, including area code)


     Indicate by check mark  whether the  registrant:  (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                 Yes |X|   No |_|

     Indicate by check mark whether the registrant is an  accelerated  filer (as
defined in Rule 12b-2 of the Exchange Act).

                                 Yes |_|   No |X|

     Indicate  by check mark  whether  the  registrant  is a shell  company  (as
defined in Rule 12b-2 of the Exchange Act).

                                 Yes |_|   No |X|

     As of November 5, 2005, there were 23,634,000 shares of Common Stock-Series
A outstanding and 553,000 shares of Common Stock-Series B outstanding.

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                          PART I. FINANCIAL INFORMATION

Item 1.  Financial Statements

                      REGAN HOLDING CORP. AND SUBSIDIARIES
                           Consolidated Balance Sheet



                                                                                    September 30,     December 31,
                                                                                        2005              2004
                                                                                    ------------      ------------
                                                                                    (Unaudited)
                                                                                                
Assets
Cash and cash equivalents                                                           $  1,021,000      $  4,348,000
Trading investments                                                                    7,915,000         7,900,000
Accounts receivable, net of allowance of $239,000 and $569,000
     at September 30, 2005 and December 31, 2004                                       1,757,000         1,496,000
Option to purchase Investors Insurance Company                                              --           2,975,000
Income taxes receivable                                                                  580,000           755,000
Prepaid expenses and deposits                                                            622,000           705,000
Deferred taxes                                                                              --             772,000
                                                                                    ------------      ------------
        Total current assets                                                          11,895,000        18,951,000
                                                                                    ------------      ------------
Net fixed assets                                                                      23,714,000        27,675,000
Intangible assets, net                                                                    67,000           122,000
Notes receivable                                                                         888,000           672,000
Other assets                                                                             168,000           198,000
                                                                                    ------------      ------------
     Total non current assets                                                         24,837,000        28,667,000
                                                                                    ------------      ------------
     Total assets                                                                   $ 36,732,000      $ 47,618,000
                                                                                    ============      ============

Liabilities, redeemable common stock, and shareholders' equity
Liabilities
Accounts payable and accrued liabilities                                            $  5,397,000      $  5,243,000
Current portion of notes and loan payable                                              2,888,000           199,000
                                                                                    ------------      ------------
     Total current liabilities                                                         8,285,000         5,442,000
                                                                                    ------------      ------------
Deferred compensation payable                                                          7,957,000         7,748,000
Deferred tax liabilities                                                                    --           1,242,000
Other liabilities                                                                        121,000           854,000
Notes payable, less current portion                                                    9,536,000         9,708,000
                                                                                    ------------      ------------
     Total non current liabilities                                                    17,614,000        19,552,000
                                                                                    ------------      ------------
     Total liabilities                                                                25,899,000        24,994,000
                                                                                    ------------      ------------

Redeemable common stock, Series A and B                                                6,294,000         7,486,000
                                                                                    ------------      ------------

Shareholders' equity
Preferred stock, no par value:  Authorized:  100,000,000 shares;
     No shares issued or outstanding                                                        --                --
Series A common stock, no par value:
     Authorized:  45,000,000 shares; issued and outstanding:  20,956,000 shares
     and 20,912,000 shares at September 30, 2005 and December 31, 2004                 3,916,000         3,847,000
Paid-in capital                                                                        6,530,000         6,522,000
Retained earnings (deficit)                                                           (5,907,000)        4,769,000
                                                                                    ------------      ------------
     Total shareholders' equity                                                        4,539,000        15,138,000
                                                                                    ------------      ------------
Total liabilities, redeemable common stock, and shareholders' equity                $ 36,732,000      $ 47,618,000
                                                                                    ============      ============

                       See notes to financial statements.


                                       2



                      REGAN HOLDING CORP. AND SUBSIDIARIES
                      Consolidated Statement of Operations
                                   (Unaudited)



                                                        For the Three Months Ended          For the Nine Months Ended
                                                               September 30,                      September 30,
                                                      ------------------------------      ------------------------------
                                                          2005              2004             2005              2004
                                                      ------------      ------------      ------------      ------------
                                                                                                
Revenue
    Marketing allowances and commission overrides     $  3,180,000      $  3,838,000      $ 10,394,000      $ 16,788,000
    Trailing commissions                                 1,004,000         1,165,000         3,133,000         3,655,000
    Administrative fees                                  2,222,000         2,541,000         6,816,000         8,252,000
    Other revenue                                          343,000           337,000           885,000         1,257,000
                                                      ------------      ------------      ------------      ------------
    Total revenue                                        6,749,000         7,881,000        21,228,000        29,952,000
                                                      ------------      ------------      ------------      ------------

Expenses
    Selling, general and administrative                  7,599,000         8,637,000        25,513,000        29,475,000
    Depreciation and amortization                        1,006,000         1,050,000         3,210,000         3,255,000
    Goodwill impairment losses                                --                --                --             679,000
    Internal use software impairment loss                     --                --           2,939,000              --
    Other                                                  550,000           603,000         1,824,000         1,775,000
                                                      ------------      ------------      ------------      ------------
    Total expenses                                       9,155,000        10,290,000        33,486,000        35,184,000
                                                      ------------      ------------      ------------      ------------

Operating loss                                          (2,406,000)       (2,409,000)      (12,258,000)       (5,232,000)
                                                      ------------      ------------      ------------      ------------

Other income
Investment income, net                                      60,000           158,000           474,000           411,000
Interest expense                                           (32,000)           (2,000)          (45,000)           (7,000)
                                                      ------------      ------------      ------------      ------------
    Total other income, net                                 28,000           156,000           429,000           404,000
                                                      ------------      ------------      ------------      ------------

Loss before income taxes                                (2,378,000)       (2,253,000)      (11,829,000)       (4,828,000)
Provision for (benefit from) income taxes                  181,000          (850,000)         (282,000)       (1,856,000)
                                                      ------------      ------------      ------------      ------------

Net loss before reduction of redeemable
    common stock                                        (2,559,000)       (1,403,000)      (11,547,000)       (2,972,000)
Reduction of redeemable common stock                          --                --             871,000            29,000
                                                      ------------      ------------      ------------      ------------
Net loss to common shareholders                       $ (2,559,000)     $ (1,403,000)     $(10,676,000)     $ (2,943,000)
                                                      ============      ============      ============      ============

Basic and diluted net loss per share                  $      (0.11)     $      (0.06)     $      (0.44)     $      (0.12)
Weighted average shares outstanding used to
    compute basic and diluted net loss per share        24,220,000        23,672,000        24,285,000        23,865,000


                       See notes to financial statements.


                                       3


                      REGAN HOLDING CORP. AND SUBSIDIARIES
                 Consolidated Statement of Shareholders' Equity
                                   (Unaudited)


                                                                                                 Retained
                                                Series A Common Stock            Paid-in         Earnings
                                              Shares            Amount           Capital         (Deficit)           Total
                                           ------------      ------------      ------------     ------------      ------------
                                                                                                   
Balance December 31, 2004                    20,912,000      $  3,847,000      $  6,522,000     $  4,769,000      $ 15,138,000

    Net loss                                                                                     (11,547,000)      (11,547,000)

    Exercise of stock options                    44,000            69,000                                               69,000

    Reduction to redemption value of
        redeemable common stock                                                                      871,000           871,000
    Producer stock option expense                                                     8,000                              8,000
                                           ------------      ------------      ------------     ------------      ------------
Balance September 30, 2005 (unaudited)       20,956,000      $  3,916,000      $  6,530,000     $ (5,907,000)     $  4,539,000
                                           ============      ============      ============     ============      ============


                       See notes to financial statements.

                                       4



                      REGAN HOLDING CORP. AND SUBSIDIARIES
                      Consolidated Statement of Cash Flows
                                   (Unaudited)



                                                                           For the Nine Months Ended
                                                                                September 30,
                                                                        ------------------------------
                                                                            2005              2004
                                                                        ------------      ------------
                                                                                    
Cash flows from operating activities:
Net loss                                                                $(11,547,000)     $ (2,972,000)
Adjustments to reconcile net loss to net cash used in
operating activities:
    Depreciation and amortization                                          3,210,000         3,255,000
    Losses on write-off of fixed assets                                    3,051,000            64,000
    Impairment of goodwill                                                      --             679,000
    Reduction of allowance for doubtful accounts                            (330,000)         (249,000)
    Gains on trading securities, net                                        (211,000)         (181,000)
    Other                                                                      8,000           (84,000)
Changes in operating assets and liabilities:
    Sales (purchases) of trading securities, net                             196,000          (485,000)
    Accounts receivable                                                       69,000         2,183,000
    Prepaid expenses and deposits                                             83,000           (15,000)
    Income taxes receivable                                                  175,000        (1,987,000)
    Deferred taxes                                                          (470,000)          110,000
    Accounts payable and accrued liabilities                                 154,000        (5,132,000)
    Deferred compensation payable                                            209,000           638,000
    Other operating assets and liabilities                                  (703,000)          913,000
                                                                        ------------      ------------
    Net cash used in operating activities:                                (6,106,000)       (3,263,000)
                                                                        ------------      ------------

Cash flows from investing activities:
Purchases of available-for-sale securities                                      --          (2,101,000)
Proceeds from sales and maturities of available-for-sale securities             --           5,536,000
Purchases of fixed assets                                                 (2,245,000)       (6,629,000)
Proceeds from (issuance of) notes receivable, net                           (216,000)           65,000
Option to purchase Investors Insurance Company                             2,975,000        (1,775,000)
                                                                        ------------      ------------
    Net cash provided by (used in) investing activities:                     514,000        (4,904,000)
                                                                        ------------      ------------

Cash flows from financing activities:
Proceeds from notes and loan payable                                       2,680,000         5,025,000
Payments of notes payable                                                   (163,000)       (2,461,000)
Repurchases of redeemable common stock                                      (321,000)         (851,000)
Stock option exercises                                                        69,000              --
Voluntary repurchases of common stock                                           --            (145,000)
                                                                        ------------      ------------
    Net cash provided by financing activities:                             2,265,000         1,568,000
                                                                        ------------      ------------

Net decrease in cash and cash equivalents                                 (3,327,000)       (6,599,000)
Cash and cash equivalents, beginning of period                             4,348,000         9,908,000
                                                                        ------------      ------------
Cash and cash equivalents, end of period                                $  1,021,000      $  3,309,000
                                                                        ============      ============


                       See notes to financial Statements.


                                       5


                      REGAN HOLDING CORP. AND SUBSIDIARIES
             Notes to Consolidated Financial Statements (Unaudited)

1.   Basis of Presentation

     The  accompanying   Consolidated   Financial  Statements  are  prepared  in
     conformity  with  accounting  principles  generally  accepted in the United
     States of America and include the  accounts  of Regan  Holding  Corp.  (the
     "Company") and its wholly owned subsidiaries. All intercompany transactions
     have been eliminated.

     The  Consolidated  Financial  Statements  are  unaudited  but  reflect  all
     adjustments, consisting only of normal recurring adjustments, which are, in
     the opinion of management,  necessary for a fair statement of the Company's
     consolidated financial position and results of operations.  The results for
     the  three  months  and nine  months  ended  September  30,  2005,  are not
     necessarily  indicative  of the results to be expected for the entire year.
     These  unaudited  Consolidated  Financial  Statements  should  be  read  in
     conjunction with the audited Consolidated  Financial Statements included in
     the Company's  Annual  Report on Form 10-K for the year ended  December 31,
     2004,  which was filed by the  Company  with the  Securities  and  Exchange
     Commission on March 31, 2005.

2.   Recent Accounting Pronouncements

     In May 2005,  the Financial  Accounting  Standards  Board  ("FASB")  issued
     Statement No. 154, "Accounting Changes and Error Corrections, a replacement
     of Accounting  Principles  Board ("APB")  Opinion No. 20 and FASB Statement
     No. 3" ("FAS 154").  FAS 154 provides  guidance on the accounting  for, and
     reporting of, a change in accounting principle,  in the absence of explicit
     transition  requirements  specific to a newly adopted accounting principle.
     Previously,  most voluntary changes in accounting  principles were required
     to be recognized by way of a cumulative effect adjustment within net income
     during the period of the change. FAS 154 requires retrospective application
     to prior  periods'  financial  statements,  unless it is  impracticable  to
     determine either the  period-specific  effects or the cumulative  effect of
     the change.  FAS 154 is  effective  for  accounting  changes made in fiscal
     years  beginning after December 15, 2005. The Company does not believe that
     the  adoption  of FAS 154 will have a material  effect on its  consolidated
     financial position, results of operations or cash flows.

3.   Stock Options

     The Company has a stock-based  employee  compensation plan and accounts for
     this plan under the recognition  and measurement  principles of APB Opinion
     No.  25,   "Accounting   for  Stock  Issued  to  Employees,"   and  related
     interpretations.  No stock-based employee compensation cost is reflected in
     the net loss, as all options  granted under the plan had an exercise  price
     equal to the fair market value of the  underlying  common stock on the date
     of grant.

     The following  table  illustrates the effect on net loss and loss per share
     if the  Company  had  applied  the fair  value  recognition  provisions  of
     Statement of Financial  Accounting  Standards ("SFAS") No. 123, "Accounting
     for Stock-Based Compensation," to stock-based employee compensation:


                                       6




                                                                 For the Three Months Ended           For the Nine Months Ended
                                                                        September 30,                      September 30,
                                                               ------------------------------      ------------------------------
                                                                   2005              2004              2005              2004
                                                               ------------      ------------      ------------      ------------
                                                                                                         
Net loss available for common shareholders, as reported        $ (2,559,000)     $ (1,403,000)     $(10,676,000)     $ (2,943,000)
Deduct:  Total stock-based employee
   compensation expense determined under the fair
   value method for all awards, net of related tax effects          (10,000)          (75,000)          (43,000)         (212,000)
                                                               ------------      ------------      ------------      ------------

Pro forma net loss available for common shareholders           $ (2,569,000)     $ (1,478,000)     $(10,719,000)     $ (3,155,000)
                                                               ============      ============      ============      ============
Loss per share:

Basic and diluted - as reported                                $      (0.11)     $      (0.06)     $      (0.44)     $      (0.12)
Basic and diluted - pro forma                                  $      (0.11)     $      (0.06)     $      (0.44)     $      (0.13)


     In December  2004,  the FASB issued SFAS No. 123R,  "Share-Based  Payment",
     which  establishes  standards for transactions in which an entity exchanges
     its equity  instruments  for goods or services.  This  standard  requires a
     public entity to measure the cost of employee services received in exchange
     for an award of equity  instruments based on the fair value of the award on
     the date of grant. This eliminates the exception to account for such awards
     using the intrinsic method  previously  allowable under APB Opinion No. 25.
     In April 2005, the Securities and Exchange  Commission  adopted a rule that
     delayed the compliance  dates for adoption of SFAS 123R,  which the Company
     had previously been required to adopt no later than July 1, 2005. The SEC's
     rule allows companies to implement SFAS 123R at the beginning of their next
     fiscal year. As a result,  the Company intends to adopt SFAS 123R effective
     January 1, 2006.  The Company  continues to assess the potential  impact of
     the  adoption  of SFAS  No.  123R on its  financial  position,  results  of
     operations or statement of cash flows.

4.   Loss per Share


                                                        For the Three Months Ended           For the Nine Months Ended
                                                               September 30,                        September 30,
                                                      ------------------------------      ------------------------------
                                                         2005             2004               2005              2004
                                                      ------------      ------------      ------------      ------------
                                                                                                
Net loss                                              $ (2,559,000)     $ (1,403,000)     $(11,547,000)     $ (2,972,000)
Reduction of redeemable common stock                          --                --             871,000            29,000
                                                      ------------      ------------      ------------      ------------
Net loss available for common shareholders            $ (2,559,000)     $ (1,403,000)     $(10,676,000)     $ (2,943,000)
                                                      ============      ============      ============      ============

Weighted average shares used to compute basic and
   diluted net loss per share                           24,220,000        23,672,000        24,285,000        23,865,000
                                                      ============      ============      ============      ============
Basic and diluted net loss per share                  $      (0.11)     $      (0.06)     $      (0.44)     $      (0.12)
                                                      ============      ============      ============      ============


     As the Company  incurred  net losses in the periods  presented,  options to
     purchase 7.9 million and 15.5 million shares of the Company's  common stock
     as of September  30, 2005 and 2004 were excluded  from the  computation  of
     diluted net loss per share, as the effect would have been antidilutive.

5.   Comprehensive Loss

     Total  comprehensive loss for the three and nine months ended September 30,
     2005, was $2,559,000 and  $11,547,000.  For the three and nine months ended
     September 30, 2004, total comprehensive loss was $1,434,000 and $3,028,000.

6.   Option to Purchase Investors Insurance Corporation

     On July 1, 2002, the Company entered into a Purchase Option  Agreement with
     SCOR  Life  U.S.  Re  Insurance  Company  ("SCOR"),  a  100%  owner  of the
     outstanding  capital stock of Investors Insurance  Corporation  ("Investors
     Insurance").  Pursuant  to the terms of the  agreement,  SCOR  granted  the
     Company the right to purchase the  outstanding  capital  stock of Investors


                                       7



     Insurance in exchange for annual option fees.  The Company had the right to
     exercise the option at any time on or prior to June 30, 2005,  or terminate
     the Option  Agreement in accordance  with its terms before such date if the
     A.M. Best rating of Investors  Insurance  declined below a specified level.
     The A.M. Best rating of Investors Insurance fell below the specified level.
     On June 22, 2005, the Company terminated the Option Agreement, and SCOR has
     repaid  the  option  fees  paid  by the  Company  pursuant  to  the  Option
     Agreement, including interest, totaling approximately $3.3 million.

7.   Notes and Loan Payable

     The Company has a mortgage on its office building in Petaluma,  California.
     Payment in full of this note is due on August 1, 2012.  Payments are due on
     the note based on a 25-year amortization  schedule.  On August 1, 2012, the
     Company must pay the remaining  principal due on the note.  Prior to August
     1, 2006, the interest rate on the note is 6.95%.  Thereafter,  the interest
     rate will be equal to LIBOR plus 2.55%, adjusted semi-annually,  subject to
     a maximum  semi-annual  1.00%  increase/decrease  in the interest rate. The
     maximum interest rate is 10.50%.  As of September 30, 2005, the balance due
     on the note was $7.0 million.

     The Company  also has a mortgage on its office  building in Rome,  Georgia.
     The note has a variable interest rate indexed to 30-day LIBOR plus 1.9% and
     is payable over ten years in monthly  installments of principal,  amortized
     on the basis of a 20-year term, and interest.  At the end of the ten years,
     the Company  must pay the  balance of the  principal  due on the note.  The
     outstanding balance of the note as of September 30, 2005, was $2.8 million.
     To manage interest expense,  the Company entered into an interest rate swap
     agreement  with a notional  amount  equal to the  principal  balance of the
     note,  which modifies its interest  expense from a variable rate to a fixed
     rate.  The April 2004 swap  agreement  involves  the  exchange  of interest
     obligations  from April 2004 through  April 2014 whereby the Company pays a
     fixed rate of 6.8% in exchange for a variable  rate indexed to 30-day LIBOR
     plus 1.9%.

     The Company has obtained a loan from its investment  broker. The loan bears
     interest at the lender's  base  lending rate plus a surcharge  based on the
     amount of the loan (7.75% at September 30, 2005), and is  collateralized by
     the Company's investment portfolio.  As of September 30, 2005, $2.7 million
     remained payable under this arrangement.

8.   Income Taxes

     The rate of benefit for income  taxes for the three  months and nine months
     ended September 30, 2005, differs from the federal and state statutory rate
     primarily  due  to  the  establishment  of a  valuation  allowance  against
     existing  deferred  tax  assets  in the  amount  of $1.1  million  and $4.3
     million.

9.   Derivative Financial Instruments

     The Company  accounts for  derivative  financial  instruments in accordance
     with the provisions of Statement of Financial Accounting Standards No. 133,
     "Accounting  for  Derivative  Instruments  and Hedging  Activities"  ("SFAS
     133").  SFAS 133  requires the Company to measure all  derivatives  at fair
     value and to recognize  them in the balance sheet as an asset or liability.
     For  derivatives  designated as cash flow hedges,  changes in fair value of
     the  derivative  are  reported  as  other  comprehensive   income  and  are
     subsequently reclassified into earnings when the hedged transaction affects
     earnings.  Changes in fair value of derivative  instruments  not considered
     hedging  instruments and  ineffective  portions of hedges are recognized in
     earnings in the current period.

     In April 2004 the Company entered into an interest rate swap agreement with
     a current  notional  amount of $2.8 million to hedge the  interest  expense
     associated  with its  LIBOR-based  borrowings.  The Company  designated the
     interest rate swap as a qualifying cash flow hedge under SFAS 133.

10.  Impairment of Goodwill

     During the second quarter of 2004,  due to the failure of Values  Financial
     Network, Inc. ("VFN"), a wholly owned subsidiary of the Company, to produce
     revenues as  projected,  particularly  in the corporate  arena,  management
     decided to cease actively  marketing to the corporate  market. As a result,
     management  lowered its expectations  for future sales.  This event met the
     criteria  of  a  "triggering  event"  for  testing  the  recoverability  of


                                       8


     long-lived  assets  as  required  by  Statement  of  Financial   Accounting
     Standards No. 144 ("SFAS 144")  "Accounting  for the Impairment or Disposal
     of  Long-Lived  Assets".  Accordingly,  the Company  compared  the carrying
     amount of VFN's long-lived  assets to the projected sum of the undiscounted
     cash flows expected to result from the use and eventual  disposition of the
     asset group.  Based on the fact that the sum of the undiscounted cash flows
     exceeded VFN's assets,  the Company concluded no impairment had occurred to
     the long-lived assets.

     As a result of performing the impairment tests required under SFAS 144, the
     Company was then  required  under the  provisions  of SFAS 142 to perform a
     goodwill  impairment test using the revised cash flows forecast  discounted
     at an appropriate cost of capital.  The results of this test indicated that
     the  Company's  goodwill  was not  recoverable.  Accordingly,  the  Company
     recorded a goodwill  impairment  loss of $679,000 during the second quarter
     of 2004.

11.  Impairment of Internal Use Software

     In 1998,  the Company  began a project  intending  to replace its  existing
     policy administration system with new licensed software after the vendor of
     the existing policy  administration  system required the Company to migrate
     from the existing  system to an  alternative  platform.  In late 2002,  the
     Company  learned  from  its  vendor  that it might  be able to  retain  its
     existing system.  Modification and  customization of the licensed  software
     was  suspended  in December of 2002.  As a result of an  evaluation  of the
     Company-wide  technological  needs,  which  included an  assessment  of the
     viability of the existing  system,  it was concluded that the Company would
     use both  systems.  In the fourth  quarter of 2003 the  Company  recorded a
     write-off of $1.1 million  associated with the abandoned  components of the
     software costs.

     In 2004,  the  Company  began the  process  of  creating  a new  technology
     architecture, the intent of which was to implement a multi-tiered structure
     that would allow the Company to continue to use its existing administration
     system  to   administer   its   current   business   while  using  the  new
     administration system for new products and carriers.

     In 2005, the Company  conducted  further  independent  research,  including
     consultation  with industry  experts  about  software  solutions  currently
     available in the  marketplace  and the benefits that  companies,  which are
     employing these systems, are receiving.  In the second quarter of 2005, the
     Company  concluded that the advances in technology and  functionality  that
     these new  designs  have  delivered,  along with the  associated  financial
     benefits,  are greater than the Company  would  realize by  completing  its
     plans to implement its new administration  system. In addition,  the vendor
     of the Company's new administration system announced that it will no longer
     be providing the  appropriate  updates for the system to the licensed users
     for all future regulatory  changes,  and that it will be the responsibility
     of each company that uses the system to modify the system for such changes.
     As a result,  management  determined that the internal use software project
     associated with the new administration system had been impaired, and in the
     second  quarter of 2005,  the Company  recorded a write-off of $2.9 million
     associated with abandoned components of the internal use software project.


                                       9


12.  Segment Information



                                          Total Revenue                                             Net Loss
                    ------------------------------------------------------- --------------------------------------------------------
                        Three Months Ended          Nine Months Ended           Three Months Ended           Nine Months Ended
                          September 30,               September 30,               September 30,               September 30,
                     -------------------------  --------------------------  --------------------------  ---------------------------
                         2005         2004          2005          2004          2005          2004          2005           2004
                     ------------  -----------  ------------  ------------  ------------  ------------  -------------  ------------
                                                                                               
Legacy Marketing
Group                $  5,989,000  $ 7,116,000  $ 18,923,000  $ 27,523,000  $ (2,015,000) $ (1,162,000) $ (9,773,000)  $ (1,747,000)
Legacy Financial
Services, Inc.            804,000      836,000     2,524,000     2,651,000       (18,000)      (85,000)     (145,000)      (195,000)
Imagent Online, LLC        52,000       83,000       150,000       217,000      (434,000)      (77,000)   (1,341,000)      (353,000)
Values Financial
Network, Inc.                --         10,000         4,000        30,000       (92,000)      (79,000)     (288,000)      (677,000)
Intercompany
Eliminations              (96,000)    (164,000)     (373,000)     (469,000)         --            --            --             --
                     ------------  -----------  ------------  ------------  ------------  ------------  -------------  ------------

Total                $  6,749,000  $ 7,881,000  $ 21,228,000  $ 29,952,000  $ (2,559,000) $ (1,403,000) $ (11,547,000) $ (2,972,000)
                     ============  ===========  ============  ============  ============  ============  =============  ============


                                                         Total Assets
                                               --------------------------------
                                               September 30,       December 31,
                                                   2005                2004
                                               ------------        ------------
Legacy Marketing Group                         $ 39,513,000        $ 50,487,000
Legacy Financial Services, Inc.                   1,607,000           1,512,000
Imagent Online, LLC                               2,416,000           2,514,000
Values Financial Network, Inc.                    1,860,000           2,069,000
Other                                                  --                63,000
Intercompany Eliminations                        (8,664,000)         (9,027,000)
                                               ------------        ------------
Total                                          $ 36,732,000        $ 47,618,000
                                               ============        ============


     In June 2005,  management of the Company  authorized the dissolution of its
     Other segment,  Legacy  Reinsurance  Company ("Legacy Re"). The dissolution
     became  effective  in July  2005.  Legacy  Re did not have any  results  of
     operations in the nine months ended September 30, 2005 and 2004.

13.  Potential Sale of Building

     On July 25, 2005, the Company entered into a sale/leaseback  agreement (the
     "Agreement")  with  a  potential  buyer.  Pursuant  to  the  terms  of  the
     Agreement,  the  Company  will  sell  its  office  buildings  in  Petaluma,
     California,  to the potential  buyer for a purchase price of $13.1 million.
     Concurrently with the sale of the buildings,  the Company and the potential
     buyer will enter into a ten year lease agreement,  whereby the Company will
     lease  back (i)  71,612  square  feet for a period  not to exceed  eighteen
     months and (ii) between  35,612 and 51,612 square feet for the remainder of
     the lease  term.  The  monthly  base rent will be $1.30 per square foot and
     will increase  annually by three percent  during the term of the lease,  in
     addition to property taxes and operating expenses. Pursuant to the terms of
     the lease,  the  Company  will  initiate a standby  letter of credit in the
     amount of $1.0 million, naming the potential buyer as the beneficiary.  The
     potential  buyer  will be  allowed to draw upon the letter of credit in the
     event of a default under the terms of the lease. The extent of such draw by
     the  potential  buyer will be limited to the amount  necessary  to cure the
     default.  Additionally,  the amount of the letter of credit will be reduced
     if the Company  meets  certain  profitability  criteria as specified in the
     Agreement and at the expiration of the lease the remaining  balance will be
     returned to the Company.  The  transactions  contemplated  by the Agreement
     have not yet been  consummated  and there is no certainty as to when and if
     the  transactions  will close. We currently have the right to terminate the
     Agreement and keep the $250,000  down payment paid by the potential  buyer.
     If the  transactions  contemplated  by the Agreement are  consummated,  the
     Company will pay the outstanding balance on, and all the amounts due under,
     the mortgage on the property.


                                       10


Item 2. Management's  Discussion and Analysis of Financial Condition and Results
of Operations


Forward-Looking Statements

     Certain  statements  contained  in this  document,  including  Management's
Discussion and Analysis of Financial  Condition and Results of Operations,  that
are not historical facts,  constitute  "forward-looking  statements"  within the
meaning  of  the  Private  Securities   Litigation  Reform  Act  of  1995.  Such
forward-looking  statements  involve known and unknown risks,  uncertainties and
other factors that may cause the actual  results or performance of Regan Holding
Corp.  and its  businesses to be materially  different  from those  expressed or
implied by such  forward-looking  statements.  These  risks,  uncertainties  and
factors include,  among other things,  the following:  general market conditions
and  the  changing  interest  rate  environment;  population  growth  rates  and
demographic  patterns;  the interruption,  deterioration,  or termination of our
relationships with the insurance carriers who provide our products or the agents
who market and sell them; the ability to develop and market new products to keep
up with  the  evolving  industry  in which we  operate;  increased  governmental
regulation, especially regulations affecting insurance, reinsurance, and holding
companies;  the ability to attract and retain talented and productive personnel;
the ability to effectively  fund our working capital  requirements;  the risk of
substantial  litigation or insurance  claims;  and other factors  referred to in
Management's  Discussion  and  Analysis of  Financial  Condition  and Results of
Operations located in our Annual Report on Form 10-K for the year ended December
31, 2004.

     Regan  Holding  Corp.  assumes  no  obligation  to  update  forward-looking
statements to reflect  actual  results or changes in or additions to the factors
affecting such forward-looking statements.

Recent Industry Developments

     During the past year, several federal, state and insurance  self-regulatory
organization  proposals  have been made  that  could  affect  our  business.  As
discussed below, a few of these proposals have become effective,  and others may
be made or adopted.

     In December 2004, the National Association of Insurance  Commissioners (the
"NAIC")  approved  amendments to the NAIC's  Producer  Licensing  Model Act (the
"Model Act"). Under the Model Act, producers, like Legacy Marketing's Producers,
who  have  been  appointed  by an  insurer  as its  agent  and  do  not  receive
compensation  from a  customer,  are not  required  to  disclose  the  amount of
compensation received from the insurer.  However, under the Model Act, producers
are  required to disclose to the  customer,  prior to selling  insurance to that
customer,  that the producer will be receiving compensation from the insurer, or
that the  producer  represents  the  insurer  and may  provide  services  to the
customer  for the insurer.  Arkansas  and Rhode Island have adopted  regulations
based on the Model Act and other states are  considering  similar  regulation or
legislation.

     In  early  2005,  the  California  Department  of  Insurance  had  proposed
regulations  that would have  statutorily  imposed  fiduciary duties and certain
mandatory  disclosure  obligations on insurance agents and brokers.  In November
2005,  the  Department  announced  that it would  suspend  efforts  to push such
regulation at this time.

     Also this year,  the Securities and Exchange  Commission  informed  certain
issuers of equity-linked  annuities that it is examining  whether such annuities
need to be registered  under the  Securities Act of 1933. On August 8, 2005, the
NASD issued guidance to its members indicating that broker-dealers  regulated by
the NASD have  certain  responsibilities  with  respect to the offer and sale of
equity-linked annuities, including an obligation to determine the suitability of


                                       11


such products for their customers, regardless of whether equity-linked annuities
are deemed to be  securities.  Finally,  some  state  insurance  regulators  are
considering  whether  additional  suitability  regulations should be implemented
with  respect  to all sales of fixed  annuities,  particularly  with  respect to
senior  citizens.  In  California,  Commissioner  Garamendi  issued a letter  on
October 7, 2005, to California life insurance  companies  urging them to develop
suitability  standards  for the sale of annuity  products  to  seniors,  and the
California  Department of Insurance  has  sponsored a  legislative  measure that
would require the industry to establish such insurer suitability standards.  The
bill may be considered by the California legislature in 2006.

     Our core business  consists of selling fixed annuity  products on behalf of
insurance  carriers  through a network of  approximately  24,500  Producers.  If
amendments to the Model Act or regulations  with similar  provisions are adopted
by states in which we conduct  business,  the way in which we and the  Producers
conduct business could be affected.  Similarly, if the initiatives undertaken by
California and other states, the Securities and Exchange  Commission or the NASD
with respect to  equity-linked  and other annuities  result in new regulation or
legislation,  our  operations  and  those of our  Producers  could be  adversely
affected.  We are unable to predict whether or which of these  initiatives  will
result in new laws or regulations,  or whether the recent initiative of IBA West
or other  initiatives  may affect our business and the demand for fixed  annuity
products marketed by Legacy  Marketing.  It is possible,  however,  that if such
proposals or  initiatives  result in new  regulation or laws,  they could have a
material adverse effect on the insurance industry in general or on our financial
condition and results of operations.

Overview

     On  July  25,  2005,  we  entered  into  a  sale/leaseback  agreement  (the
"Agreement") with a potential buyer. Pursuant to the terms of the Agreement,  we
will sell our office  buildings in Petaluma,  California to the potential  buyer
for a  purchase  price  of  $13.1  million.  Concurrently  with  the sale of the
buildings,  Regan  Holding Corp.  and the potential  buyer will enter into a ten
year lease  agreement,  whereby we will lease back (i) 71,612  square feet for a
period not to exceed  eighteen  months and (ii) between 35,612 and 51,612 square
feet for the  remainder  of the lease term.  The monthly base rent will be $1.30
per square foot and will increase  annually by three percent  during the term of
the lease, in addition to property taxes and operating expenses. Pursuant to the
terms of the lease, we will initiate a standby letter of credit in the amount of
$1.0 million, naming the potential buyer as the beneficiary. The potential buyer
will be  allowed  to draw  upon the  letter  of credit in the event of a default
under the terms of the  lease.  The extent of such draw by the  potential  buyer
will be limited to the amount necessary to cure the default.  Additionally,  the
amount of the letter of credit will be reduced if we meet certain  profitability
criteria as specified in the  Agreement  and at the  expiration of the lease the
remaining  balance will be returned to us. The transactions  contemplated by the
Agreement have not yet been consummated and there is no certainty as to when and
if the  transactions  will close.  We currently  have the right to terminate the
Agreement and keep the $250,000 down payment paid by the potential buyer. If the
transactions  contemplated  by the  Agreement are  consummated,  we will pay the
outstanding  balance  on, and all the  amounts  due under,  the  mortgage on the
property.

     On June 14, 2005, we agreed with AmerUs Annuity Group Co.  ("AmerUs"),  the
parent  company of IL Annuity,  on the process to be followed for the Company to
provide   reasonable   assistance   to  AmerUs  to   transition  to  AmerUs  the
administration of certain IL Annuity insurance  contracts in accordance with the
provisions  of the  administrative  agreement  between  Legacy  Marketing and IL
Annuity.  Legacy Marketing has been administering these products under the terms
of the  administrative  agreement  since  January  1, 1996.  The  administrative
agreement is scheduled  to expire on December 31, 2005.  We are in  negotiations
with  AmerUs  with  respect to the  possible  acceleration  or  deferral  of the
expiration  date of the  administrative  agreement.  In the  nine  months  ended
September  30, 2005,  we received  approximately  $1.3 million in gross  revenue
under the  administrative  agreement.  We are examining our expenses  associated
with this block of  business  and  evaluating  the impact  such  termination  or
expiration  is  likely  to  have  on our  financial  condition  and  results  of
operations.  Termination  of the  administrative  agreement  will not affect the
commissions  earned by Legacy Marketing on additional premium received or assets
under management with respect to the underlying IL Annuity insurance contracts.

     On July 1, 2002, we entered into a Purchase Option Agreement with SCOR Life
U.S. Re Insurance  Company  ("SCOR"),  a 100% owner of the  outstanding  capital
stock of Investors Insurance Corporation  ("Investors  Insurance").  Pursuant to
the  terms  of  the  agreement,  SCOR  granted  us the  right  to  purchase  the
outstanding  capital stock of Investors  Insurance in exchange for annual option
fees.  We had the right to  exercise  the option at any time on or prior to June
30, 2005, or terminate the Option  Agreement in accordance with its terms before
such  date if the A.M.  Best  rating of  Investors  Insurance  declined  below a
specified  level.  The A.M.  Best rating of Investors  Insurance  fell below the
specified level. On June 22, 2005, we terminated the Option Agreement,  and SCOR
has  repaid  the  option  fees  paid by us  pursuant  to the  Option  Agreement,
including interest, totaling approximately $3.3 million.


                                       12


     In 1998,  we began a project  intending  to  replace  our  existing  policy
administration  system  with new  licensed  software  after  the  vendor  of the
existing policy  administration  system required us to migrate from the existing
system to an alternative platform. In late 2002, we learned from the vendor that
we might be able to retain the existing system.  Modification and  customization
of the licensed  software was  suspended in December of 2002.  As a result of an
evaluation of the Company-wide technological needs, which included an assessment
of the viability of the existing system, it was concluded that we would use both
systems.  In the fourth  quarter of 2003 we recorded a write-off of $1.1 million
associated with the abandoned components of the software costs.

     In 2004,  we began the process of creating a new  technology  architecture,
the intent of which was to implement a  multi-tiered  structure that would allow
us to continue  to use the  existing  administration  system to  administer  our
current business while using the new administration  system for new products and
carriers.

     In 2005, we conducted further independent research,  including consultation
with  industry  experts  about  software  solutions  currently  available in the
marketplace and the benefits that companies,  which are employing these systems,
are receiving.  In the second quarter of 2005, we concluded that the advances in
technology and functionality  that these new designs have delivered,  along with
the  associated  financial  benefits,  are  greater  than we  would  realize  by
completing our plans to implement the new  administration  system.  In addition,
the vendor of the new administration  system announced that it will no longer be
providing the  appropriate  updates for the system to the licensed users for all
future  regulatory  changes,  and  that it will  be the  responsibility  of each
company that uses the system to modify the system for such changes. As a result,
management determined that the internal use software project associated with the
new administration system has been impaired,  and in the second quarter of 2005,
we recorded a write-off of $2.9 million associated with abandoned  components of
the internal use software project.

Regan Holding Corp. Consolidated

     We had a  consolidated  net loss of $2.6  million  during the three  months
ended  September 30, 2005,  compared to a consolidated  net loss of $1.4 million
during the same period in 2004. For the nine months ended September 30, 2005, we
had a consolidated net loss of $11.5 million compared to a consolidated net loss
of $3.0 million  during the same period in 2004.  The  increased  losses of $1.2
million and $8.5 million  were  primarily  due to higher net losses  incurred by
Legacy Marketing Group ("Legacy Marketing") and Imagent Online, LLC ("Imagent").

Legacy Marketing

     During the three months ended  September 30, 2005,  Legacy  Marketing had a
net loss of $2.0 million, compared to a net loss of $1.2 million during the same
period in 2004. For the nine months ended September 30, 2005,  Legacy  Marketing
had a net loss of $9.8  million,  compared to a net loss of $1.7 million  during
the same period in 2004.  The increased  losses were  primarily due to decreased
revenue and an increase in the valuation allowance associated with the Company's
deferred  tax  assets,  partially  offset  by  decreased  selling,  general  and
administrative  expenses.   Additionally,  we  recorded  internal  use  software
impairment  losses in the  second  quarter  of 2005,  which  contributed  to the
increased  losses in the nine months ended  September  30, 2005.  Excluding  the
effect of the internal use  software  impairment  losses and the increase in the
deferred tax asset  valuation  allowances,  Legacy  Marketing's net loss for the
three months and nine months  ended  September  30,  2005,  would have been $1.1
million and $4.1 million.

     During the three months and nine months ended  September  30, 2005,  Legacy
Marketing's  commissions and marketing  allowances  decreased $664,000 (20%) and
$6.4  million  (43%)  compared to the same  periods in 2004.  The  decrease  was
primarily  due to an  overall  decrease  in sales of fixed  annuities  issued by
Legacy Marketing's carriers.

     Legacy Marketing  experienced a decrease in sales of fixed annuities issued
by Investors  Insurance  during the three months and nine months ended September
30, 2005,  compared to the same periods in 2004.  We believe the decrease in the
nine months ended  September 30, 2005 was primarily  attributable to a downgrade
in the A.M. Best credit rating of Investors Insurance from an A- rating to a B++
rating in  September  2003.  As a  result,  sales of fixed  annuities  issued by
Investors Insurance began to decline significantly in the second quarter of 2004
and continued to decline  through the end of 2004. In addition,  we discontinued
selling fixed annuity  products issued by Investors  Insurance in certain states
during  2005 due to  changes  in  regulatory  requirements  related  to  minimum
guaranteed rates,  which contributed to the decrease in sales of fixed annuities


                                       13


during the three and nine months ended September 30, 2005,  compared to the same
periods  in 2004.  Revenues  from the  sales  and  administration  of  Investors
Insurance  products  decreased $961,000 and $3.7 million during the three months
and nine months ended September 30, 2005,  compared to the same periods in 2004.
Revenue from sales and administration of Investors  Insurance products accounted
for 19% and 21% of our total  consolidated  revenue  during the three months and
nine months ended September 30, 2005.

     Over the last two years,  the low interest rate environment has caused many
carriers that issue declared rate annuities, such as American National Insurance
Company  ("American  National"),  to reduce  crediting rates and compensation on
certain products.  Sales of these products accounted for approximately 2% and 3%
of our total consolidated  revenue for the three months ended September 30, 2005
and 2004,  and 3% and 9% of our total  consolidated  revenue for the nine months
ended  September 30, 2005 and 2004. In addition,  the fixed annuity  industry is
experiencing  a  relative  shift  in  sales  from  declared  rate  annuities  to
equity-indexed  annuities.  As a result, sales of the American National products
in the third  quarter  and  year-to-date  2005 were lower  compared  to the same
periods in 2004.  Revenue  derived  from sales and  administration  of  American
National  products  decreased  $607,000 and $2.2 million during the three months
and nine months ended September 30, 2005,  compared to the same periods in 2004.
Revenue from sales and  administration of American  National products  accounted
for  approximately 21% and 24% of our total  consolidated  revenue for the three
months and nine months ended September 30, 2005.

     Legacy  Marketing's   annuity  sales  were  also  negatively   affected  by
Transamerica  Life  Insurance  Company  ("Transamerica")  and  Legacy  Marketing
deciding  to  discontinue  the  marketing  of  Transamerica  products  that were
marketed   exclusively  by  Legacy   Marketing,   effective  May  3,  2004.  The
discontinued  products  accounted  for  approximately  18% and 19% of our  total
consolidated  revenue for the three months and nine months ended  September  30,
2005, and  approximately 20% and 26% of our total  consolidated  revenue for the
three months and nine months ended  September  30, 2004.  Revenues  derived from
sales and  administration of Transamerica  products  decreased $335,000 and $3.7
million  during the three  months and nine  months  ended  September  30,  2005,
compared to the same periods in 2004.  Legacy Marketing  continues to administer
the discontinued products and to accept additional premium payments,  subject to
applicable additional deposit rules for these products.

     Legacy  Marketing's  annuity  sales  were  positively  impacted  in 2005 by
revenue  derived from sales and  administration  of products  issued by Americom
Life  &  Annuity  Insurance  Company  ("Americom"),  an  unaffiliated  insurance
carrier.   In  June  2004,   Legacy   Marketing   entered  into   marketing  and
administrative  services  agreements  with  Americom.   Legacy  Marketing  began
marketing and administering  Americom products in November 2004. Revenue derived
from sales and  administration of Americom products  accounted for approximately
14% and 9% of our  total  consolidated  revenue  for the three  months  and nine
months ended September 30, 2005.

     Administrative  fees decreased $310,000 (13%) and $1.4 million (17%) during
the three months and nine months ended September 30, 2005,  compared to the same
periods  in 2004,  primarily  due to  decreased  issuing  and  maintenance  fees
resulting from decreased fixed annuity sales.

     During the three months and nine months ended  September  30, 2005,  Legacy
Marketing  sold  and   administered   products   primarily  on  behalf  of  four
unaffiliated  insurance  carriers:   American  National,   Investors  Insurance,
Transamerica  and  Americom.  As  indicated  below,  the  agreements  with these
carriers generated a significant portion of our total consolidated revenue:

                             Three Months Ended         Nine Months Ended
                               September 30,               September 30,
                           ---------------------       --------------------
                           2005             2004       2005            2004
                           ----             ----       ----            ----
American National           21%              26%        24%            24%
Investors Insurance
Corporation                 19%              28%        21%            28%
Transamerica                18%              20%        19%            26%
Americom                    14%              N/A         9%            N/A


     Legacy Marketing also performs  administrative services for products issued
by John Hancock  Variable  Life  Insurance  Company and IL Annuity and Insurance
Company.


                                       14


     Our   consolidated   revenues  were  derived   primarily   from  sales  and
administration of the following annuity products:



                                                                    Three Months Ended         Nine Months Ended
                                                                       September 30,             September 30,
                                                                     -----------------         -----------------
                                                                     2005         2004          2005         2004
                                                                     ----         ----          ----         ----
                                                                                                 
BenchMark(SM) series (sold on behalf of American National)            20%          24%           22%         23%
SelectMark(R) series (sold on behalf of Transamerica)                 18%          20%           19%         26%
AmeriMark(SM) series (sold on behalf of Americom)                     14%          N/A            9%         N/A
MarkOne(SM) series (sold on behalf of Investors Insurance
Corporation)                                                          11%          19%           14%         24%



     Legacy  Marketing's  expenses decreased $1.3 million (15%) during the three
months ended  September 30, 2005,  compared to the three months ended  September
30, 2004,  primarily  due to decreases  in selling,  general and  administrative
expenses.  Excluding  the  $2.9  million  impairment  charge  for  internal  use
software,  Legacy  Marketing's  expenses decreased $4.3 million (14%) during the
nine  months  ended  September  30,  2005,  compared to the same period in 2004.
Selling,  general and  administrative  expenses decreased $1.2 million (15%) and
$4.0 million  (15%) during the three months and nine months ended  September 30,
2005,  compared  to the same  periods in 2004,  primarily  due to a decrease  in
compensation  and  benefits  as the result of  reduced  employee  headcount  and
temporary help.

     Legacy Marketing has established a valuation allowance related primarily to
its federal and state  deferred tax assets,  which  increased  $936,000 and $3.7
million for the three months and nine months ended September 30, 2005.

Legacy Financial Services

     During  the third  quarter  of 2005,  Legacy  Financial  Services  ("Legacy
Financial") had a net loss of $18,000,  compared to a net loss of $85,000 during
the same period in 2004.  The reduced  losses in the third  quarter of 2005 were
primarily  due to a decrease  in  expenses,  partially  offset by a decrease  in
revenue.  For the nine months ended September 30, 2005,  Legacy  Financial had a
net loss of $145,000,  compared to a net loss of $195,000 during the same period
in 2004, primarily due to a decrease in the selling,  general and administrative
expenses,  partially  offset  by  decreased  revenues  and  an  increase  in the
valuation allowance against Legacy Financial's deferred tax assets.

     Legacy Financial's  revenue decreased $32,000 (4%) and $127,000 (5%) during
the three and nine months ended September 30, 2005, compared to the same periods
in 2004, primarily due to a decrease in administrative and advisory fees. Legacy
Financial's  expenses decreased $88,000 (9%) and $288,000 (10%) during the three
and nine months ended September 30, 2005,  compared to the same periods in 2004.
The decrease in expenses  during the nine months ended  September 30, 2005,  was
primarily   due  to  a  $251,000   (10%)   decrease  in  selling,   general  and
administrative expenses.  Selling, general and administrative expenses were down
in the nine  months of 2005  compared  to the same  period of 2004 mainly due to
decreased  compensation  expense resulting from reduced temporary help costs and
management fees to Legacy Marketing, in addition to decreased professional fees.

     Legacy Financial has established a valuation allowance related primarily to
its federal and state deferred tax assets, which decreased $25,000 for the third
quarter and increased $52,000 for the nine months ended September 30, 2005.

Imagent

     Imagent had a net loss of $434,000  during the three months ended September
30,  2005,  compared  to a net loss of $77,000  during the same  period in 2004.
During the nine months ended September 30, 2005,  Imagent had a net loss of $1.3
million,  compared to a net loss of $353,000 during the same period in 2004. The
increased losses were primarily due to increased expenses and an increase in the
valuation  allowance  against  Imagent's  deferred tax assets.  Expenses went up
$275,000 (131%) and $689,000 (86%) during the three months and nine months ended
September 30, 2005, compared to the corresponding 2004 periods, primarily due to
increased  employee  compensation  resulting from an increase in headcount,  and
increased depreciation expense.

     Imagent has  established a valuation  allowance  related to its federal and
state deferred tax assets,  which increased  $145,000 and $464,000 for the three
months and nine months ended September 30, 2005.


                                       15


Values Financial Network, Inc.

     Values Financial Network, Inc. ("VFN") had a net loss of $92,000 during the
three months ended September 30, 2005,  compared to a net loss of $79,000 during
the same period in 2004.  During the nine months ended  September 30, 2005,  VFN
had a net loss of $288,000,  compared to a net loss of $677,000  during the same
period in 2004. The increased  losses in the third quarter were primarily due to
an increase in the valuation  allowance  against VFN's deferred tax assets.  The
decreased losses in the nine months ended September 30, 2005, were primarily due
to lower expenses, largely as a result of goodwill impairment losses of $679,000
recorded  during that period in 2004.  Other VFN  operating  expenses  decreased
$52,000  (63%) and $178,000  (63%) during the three months and nine months ended
September  30,  2005,  compared to the same  periods in 2004,  primarily  due to
decreased wages and professional fees.

     VFN has established a valuation  allowance related primarily to its federal
and state  deferred  tax assets,  which  increased  $35,000 and $111,000 for the
three and nine months ended September 30, 2005.

     During the second  quarter  of 2004,  due to the  failure of VFN to produce
revenues as projected,  particularly in the corporate arena,  management decided
to cease actively  marketing to the corporate  market.  As a result,  management
lowered its  expectations  for future  sales.  This event met the  criteria of a
"triggering  event" for  testing  the  recoverability  of  long-lived  assets as
required by  Statement of Financial  Accounting  Standards  No. 144 ("SFAS 144")
"Accounting for the Impairment or Disposal of Long-Lived  Assets".  Accordingly,
we compared the carrying amount of VFN's long-lived  assets to the projected sum
of the  undiscounted  cash flows  expected to result  from the use and  eventual
disposition  of  the  asset  group.  Based  on  the  fact  that  the  sum of the
undiscounted  cash flows exceeded  VFN's assets,  we concluded no impairment had
occurred to the long-lived assets.

     As a result of performing the impairment  tests required under SFAS 144, we
were  then  required  under the  provisions  of SFAS 142 to  perform a  goodwill
impairment  test  using  the  revised  cash  flows  forecast  discounted  at  an
appropriate  cost of  capital.  The  results  of this  test  indicated  that the
goodwill was not  recoverable.  Accordingly,  we recorded a goodwill  impairment
loss of $679,000 during the second quarter of 2004.

Liquidity and Capital Resources

     Our cash provided by operating  activities  generally  follows the trend in
our revenue and operating results.  Our cash used in operating activities in the
nine months ended  September  30, 2005 and 2004 of $6.1 million and $3.3 million
was primarily the result of our net loss,  partially  offset by non-cash charges
including depreciation and amortization and losses on write-off of fixed assets.
Other uses of cash during the first nine months of 2004  included an increase in
income taxes receivable due to a pre-tax loss and a decrease in accounts payable
and accrued liabilities,  partially offset by a decrease in accounts receivable.
The decrease in accounts  payable and accrued  liabilities  was primarily due to
payment of bonuses  during 2004 to Wholesalers  based upon their  achievement of
predetermined  2003 sales targets,  payments of 2003 employee  incentive bonuses
and payments associated with a Producer incentive trip. The decrease in accounts
receivable was primarily due to a decrease in sales volume.

     Net cash  provided by investing  activities of $514,000 for the nine months
ended  September  30,  2005,  primarily  consisted  of a refund of  option  fees
pursuant to the terms of the Purchase  Option  Agreement with SCOR totaling $3.0
million,  excluding  interest,  partially  offset by  purchases  of fixed assets
totaling $2.2 million. Net cash used in investing activities of $4.9 million for
the nine months ended  September 30, 2004,  consisted  primarily of purchases of
fixed assets of $6.6 million mainly due to increased computer software costs and
construction costs related to our office building in Rome,  Georgia,  and option
fees of $1.8  million  paid by Regan  Holding  pursuant to the terms of the SCOR
Purchase Option  Agreement.  These costs were partially  offset by proceeds from
sales of available-for-sale securities totaling $3.4 million.

     Net  cash  provided  by  financing  activities  for the nine  months  ended
September 30, 2005, of $2.3 million primarily  reflected proceeds from a loan of
$2.7 million with our investment broker,  partially offset by repurchases of our
redeemable  common  stock of  $321,000  and  payments on our  mortgage  loans of
$163,000.  Net cash provided by financing  activities  for the nine months ended
September  30, 2004 of $1.6  million  primarily  reflected  net proceeds of $2.6
million from our mortgage loan to finance our office building in Rome,  Georgia,
partially offset by repurchases of our redeemable common stock of $851,000.

     In  April  2004,  we  completed  construction  of a new  building  in Rome,
Georgia, financing it with a $2.9 million variable interest rate note indexed to
30-day  LIBOR  plus  1.9%.  The  note is  payable  over  ten  years  in  monthly
installments  of  principal,  amortized  on the  basis of a  20-year  term,  and
interest.  At the end of the ten years, we must pay the balance of the principal


                                       16



due on the note. The  outstanding  balance of the note as of September 30, 2005,
was $2.8 million.  To manage interest expense,  we entered into an interest rate
swap  agreement  with a notional  amount equal to the  principal  balance of the
note,  which modifies its interest expense from a variable rate to a fixed rate.
The April 2004 swap agreement involves the exchange of interest obligations from
April 2004  through  April 2014  whereby we pay a fixed rate of 6.8% in exchange
for a variable rate indexed to 30-day LIBOR plus 1.9%.


     We used $6.1 million of cash in our  operations  and incurred  consolidated
net losses of $11.5 million during the nine months ended  September 30, 2005. If
our consolidated net losses  continue,  or if requests to repurchase  redeemable
common stock increase significantly, a cash shortfall could ultimately occur. We
believe that existing cash and investment  balances,  together with  anticipated
cash flow from operations,  a federal income tax refund of $3.2 million received
in October 2005 and proceeds from the potential sale of our office  buildings in
Petaluma,  California,  will  provide  sufficient  funding  for the  foreseeable
future. Furthermore, we have lowered our cost structure by reducing our employee
headcount and eliminating  consulting  costs on several  corporate  initiatives.
However, in the event that a cash shortfall does occur, we believe that adequate
financing  could be  obtained  to meet  our cash  flow  needs.  There  can be no
assurances that such financing would be available on favorable terms.


                                       17


Item 3. Quantitative and Qualitative Disclosures About Market Risk

     There have been no material changes in our market risk, interest rate risk,
credit risk, or equity price risk since December 31, 2004. Please see our Annual
Report on Form 10-K for the year ended  December  31, 2004 for more  information
concerning Quantitative and Qualitative Disclosures About Market Risk.

Item 4. Controls and Procedures

     We  maintain  disclosure  controls  and  procedures  (as  defined  in  Rule
13a-15(e) of the Securities Exchange Act of 1934, as amended) designed to ensure
that information  required to be disclosed in reports filed under the Securities
Exchange  Act of 1934,  as  amended,  is  recorded,  processed,  summarized  and
reported  within the specified  time periods.  In designing and  evaluating  the
disclosure controls and procedures,  management recognizes that any controls and
procedures,  no  matter  how  well  designed  and  executed,  can  provide  only
reasonable  assurance  of  achieving  the  desired  control  objectives.  As  of
September 30, 2005,  our Chief  Executive  Officer and Chief  Financial  Officer
evaluated,  with the  participation of our management,  the effectiveness of our
disclosure  controls  and  procedures.  Based  on  that  evaluation,  our  Chief
Executive Officer and Chief Financial Officer have concluded that our disclosure
controls and  procedures  were  effective as of the end of the period covered by
this report. Our management, including the Chief Executive Officer and the Chief
Financial Officer,  also evaluated our internal control over financial reporting
to determine  whether any changes  occurred  during the quarter  covered by this
report that have  materially  affected,  or are reasonably  likely to materially
affect, our internal control over financial reporting. Based on that evaluation,
there have been no such changes during the period covered by this report.


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                           PART II - OTHER INFORMATION


Item 1. Legal Proceedings


We are not involved in any material pending legal proceedings.


Item 2. Unregistered  Sales of Equity  Securities,  Use of Proceeds,  and Issuer
Purchases of Equity Securities


As described in our Annual  Report on Form 10-K for the year ended  December 31,
2004,  we are  obligated to redeem  certain  shares of Series A Common Stock and
Series B Common  Stock at the  election  of the  holders of such shares upon the
receipt of such elections. During the third quarter of 2005, we purchased shares
as specified below. We have not publicly announced a plan or program to buy back
shares of our  Common  Stock and have no  control  over the  amount or timing of
purchases we are required to make under the redemption provisions and subject to
applicable  law. All purchases  listed below were of redeemable  Common Stock we
were  obligated to purchase when holders of redeemable  shares  exercised  their
right to put the shares to the Company in accordance with their terms.


                      ISSUER PURCHASES OF EQUITY SECURITIES


                                                               (c) Total
                                                               Number of          (d) Maximum
                                                                 Shares            Number (or
                                                             Purchased as       Approximate Dollar
                       (a) Total                            Part of Publicly   Value) of Shares that
                        Number of        (b)  Average          Announced       May yet be Purchased
                          Shares          Price Paid           Plans or         under the Plans or
     Period             Purchased          per Share          Programs (2)         Programs (2)
- ----------------    ----------------   ----------------    ----------------     ----------------
July 1, 2005
    through
                                                                         
July 31, 2005           7,000 (1)       $        2.03            N/A                  N/A

August 1, 2005
   through
August 31, 2005        32,000 (1)       $        2.03            N/A                  N/A
- ----------------    ----------------   ----------------    ----------------     ----------------

Total                  39,000           $        2.03



(1)  Purchased in satisfaction of our obligation to redeem  redeemable shares of
     Common Stock.

(2)  Not  applicable.  We do not currently have in place any publicly  announced
     plans or programs to purchase our outstanding equity securities.


 Item 6. Exhibits


31.1      Certification   of   Chief   Executive   Officer   required   by  Rule
          13a-14(a)/15d-14(a) under the Exchange Act.

31.2      Certification   of   Chief   Financial   Officer   required   by  Rule
          13a-14(a)/15d-14(a) under the Exchange Act.

32.1      Certification of Chief Executive Officer pursuant to 18 U.S.C. Section
          1350, as adopted pursuant to Section 906 of the  Sarbanes-Oxley Act of
          2002.

32.2      Certification of Chief Financial Officer pursuant to 18 U.S.C. Section
          1350, as adopted pursuant to Section 906 of the  Sarbanes-Oxley Act of
          2002.


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                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                   REGAN HOLDING CORP.


Date: November 14, 2005            Signature:  /s/ R. Preston Pitts
                                              ----------------------------------
                                              R. Preston Pitts
                                              President, Chief Operating Officer
                                              and Chief Financial Officer


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