EXHBIT 10.24

                  EXCHANGE AGREEMENT AND PLAN OF REORGANIZATION

DATE:    July 19, 1996

PARTIES:

         DynaMark, Inc.
          a Minnesota corporation
         4295 Lexington Avenue North
         St. Paul, Minnesota 55126-6164                     ("DynaMark")

         Printronic Corporation of America, Inc.
         a New York corporation
         17 Battery Place
         New York, New York 10004-1298                      ("Printronic")

         Leo R. Yochim
         737 Park Avenue, Apt. 17-C
         New York, New York 10021
                                                            (individually a
                                                              "Shareholder and
                                                              collectively the
                                                              "Shareholders")
         Susan Keenan
         737 Park Avenue, Apt. 17-C
         New York, New York 10021


RECITALS:

         A.  Printronic  is  engaged  in the  direct  mail  computer  processing
business and provides various services for clients in the direct marketing field
("Printronic's  Business").  Printronic  is a  licensee  under  a  non-exclusive
National  Change of Address  License with the United States Postal Service which
is an integral part of its service line.

         B. The  Shareholders  own all of the  issued and  outstanding  stock of
Printronic.

         C DynaMark is a  wholly-owned  subsidiary  of Fair,  Isaac and Company,
Incorporated, a Delaware corporation ("Fair, Isaac").

         D. Printronic  desires to transfer  substantially  all of its assets to
DynaMark in exchange for shares of capital stock of Fair,  Isaac, the assumption
by DynaMark of certain of  Printronic's  liabilities,  and certain cash payments
upon the terms and conditions set forth herein.







AGREEMENTS:

          NOW,  THEREFORE,  in consideration  for the mutual covenants set forth
herein  and  for  other  good  and  valuable  consideration,   the  receipt  and
sufficiency  of which are  hereby  acknowledged,  the  parties  hereto  agree as
follows:

                                   ARTICLE 1.
                               EXCHANGE OF ASSETS

          1.1) Exchange. On the Closing Date (as defined in Section 6.1 hereof),
upon the terms and conditions of this  Agreement,  Printronic  shall transfer to
DynaMark  all of the Assets (as  defined  in Section  1.2) and shall  receive in
exchange  therefor  the Exchange  Consideration  described in Section 1.4 hereof
(the "Exchange").  Each of the parties intends that the Exchange  constitute and
qualify as a  tax-free  reorganization  pursuant  to the  provisions  of Section
368(a)(1)(C) of the Internal  Revenue Code of 1986, as amended (the "Code").  No
consideration  of any kind, other than the Exchange  Consideration  described in
Section 1.4 hereof,  shall be paid or transferred by DynaMark to Printronic,  or
to the Shareholders, in connection with the Exchange.

          1.2)  Assets  to Be  Transferred.  The  assets  to be  transferred  to
DynaMark by Printronic shall consist of all of the business and assets, tangible
and  intangible,  used in  Printronic's  Business  (the  "Assets").  The  Assets
comprise  substantially  all of the  assets and  properties  of  Printronic  and
include, but not by limitation, the specific assets described in subsections (a)
through (g) hereof as follows:

                  (a) All furniture,  equipment,  vehicles,  machinery, tooling,
         trade  fixtures  and  leasehold   improvements   used  in  Printronic's
         Business,  including  those items  described in Exhibit  1.2(a)  hereto
         ("Equipment");

                  (b)  All  intangible  personal  property,   business  records,
         customer  lists and goodwill  (together  with all  documents,  records,
         files,  computer tapes or discs, or other media on or in which the same
         may be evidenced or documented) ("Intangible Property"),  including the
         following:

                           (i) The corporate  name of Printronic and all assumed
                  names  under  which  it  conducts  Printronic's  Business,  as
                  identified on Exhibit 1.2(b)(i) hereto;

                           (ii) All trade  names,  trademarks  or  service  mark
                  registrations   and   applications,   common  law  trademarks,
                  copyrights  and  copyright   registrations   and  applications
                  including those items identified on Exhibit 1.2(b)(ii) hereto,
                  and all goodwill associated therewith ("Trademarks"); and

                           (iii)  All  technology,   know-how,   trade  secrets,
                  processes,  formulae,  drawings, designs and computer programs
                  related to or used or useful in Printronic's Business, and all
                  documentary evidence thereof ("Technology");

                  (c) All accounts  receivable,  including  trade,  employee and
         other receivables, as of the Closing Date ("Accounts Receivable"),  but
         excluding the Excluded Receivables described in Section 1.3(a) below;

                           (d) All cash and cash  equivalents  as of the Closing
                  Date ("Cash");

                  (e)  All   assignable   licenses,   permits   and   approvals,
         governmental or otherwise necessary to conduct  Printronic's  Business,
         including  the licenses and permits set forth in Exhibit  1.2(e) hereto
         ("Licenses and Permits");

                  (f)  All  other  contract  rights  related  to  or  useful  in
         Printronic's  Business,  including  the  contract  rights  set forth in
         Exhibit  1.2(f),   hereto  ("Contracts")  but  excluding  the  Excluded
         Contracts described in Section 1.3(f) below; and

                  (g) The work in process, supplies inventory, prepaid expenses,
         deposits  and  other  assets  of  Printronic  as of the  Closing  Date,
         including those described on Exhibit 1.2(g).

          1.3) Excluded Assets. Notwithstanding anything herein to the contrary,
DynaMark  does  not  receive,  and  Printronic  does  not  transfer,  any of the
following assets ("Excluded Assets"):

                  (a) Certain accounts  receivable  identified by the parties on
          Exhibit 1.3(a) hereto (the "Excluded Receivables");

                  (b) Printronic's  corporate minute book and corporate  records
          (provided that Printronic will provide copies thereof to DynaMark upon
          request by DynaMark for reasonable business purposes);

                    (c)   Miscellaneous   personal   property  not  material  to
          Printronic's Business and listed on Exhibit 1.3(c) hereto;

                    (d)   Life   insurance   policies   on  the   lives  of  the
          Shareholders;

                  (e) Tax refunds; and

                  (f)  Certain  contract  rights  identified  by the  parties on
          Exhibit 1.3(f) hereof (the "Excluded Contracts").

          1.4) Exchange  Consideration.  Subject to the other provisions of this
Article  1,  the  "Exchange   Consideration"   shall  mean:  (i)  the  Permitted
Liabilities  assumed by DynaMark as described in Section 1.6; (ii) the aggregate
number of shares of Pair,  Isaac  Common Stock (the Fair,  Isaac  Shares") to be
paid to Printronic  pursuant to the  Exchange,  as described in Section 1.5, and
(iii) the Cash Payment as described in Section 1.7. The certificates  evidencing
the Fair,  Isaac Shares shall contain a legend  restricting  transfer  under the
Securities  Act of 1933,  as amended,  and  identifying  other  restrictions  or
limitations  described in this Agreement,  such legends to be  substantially  as
follows:

                  "The securities  represented by this certificate have not been
                  registered or qualified  under the  Securities  Act of 1933 or
                  the securities laws of any state,  and may be offered and sold
                  only if  registered  and  qualified  pursuant to the  relevant
                  provisions  of  federal  and state  securities  laws or if the
                  company is provided an opinion of counsel  satisfactory to the
                  company that registration and qualification  under federal and
                  state securities laws is not required."

The Fair,  Isaac Shares when issued shall be fully paid and  nonassessable.  The
Fair,  Isaac  Shares  shall be  subject  to the terms of an  agreement  granting
limited registration rights in the form attached hereto as Exhibit 1.4.

          1.5)  Determination of Fair. Isaac Shares:  Mechanics of Exchange.  As
partial  consideration  for the  transfer to DynaMark of the Assets,  Printronic
shall receive the number of shares of Fair, Isaac Common Stock equal to the Base
Consideration  (which Base  Consideration  shall be reduced by the amount of the
Cash Payment  described in Section 1.7) divided by the Average Market Price. The
"Initial Base Consideration"  shall be equal to Two Million Two Hundred Thousand
and 00/100  Dollars  ($2,200,000.00).  The Initial Base  Consideration  shall be
adjusted  as  proved in  Section  1.8 to  determine  "Base  Consideration."  The
"Average  Market  Price" shall be equal to the average of the daily closing sale
prices of Fair,  Isaac Common  Stock as reported on the New York Stock  Exchange
("NYSE")  Composite  Tape as reported in the Wall Street  Journal for the twenty
(20)  consecutive  NYSE  trading  days ending on and  including  the trading day
immediately  preceding the Closing Date. The parties  acknowledge and agree that
they will be unable to  accurately  determine  the total  number of Pair,  Isaac
Shares  on  the  Closing  Date  due to  the  inability  to  determine  the  Base
Consideration  and the Cash  Payment.  The parties have  estimated the number of
Fair, Isaac Shares to be forty-two  thousand three hundred  (42,300) shares.  On
the  Closing  Date,  DynaMark  shall cause  Fair,  Isaac to issue to  Printronic
certificates  representing  the  estimated  number  of  Fair,  Isaac  Shares.  A
certificate  in the amount of  twenty-eight  thousand  nine hundred  sixty-seven
(28,967) shares of Fair,  Isaac Common Stock shall be delivered to Printronic at
the Closing.  A  certificate  in the amount of thirteen  thousand  three hundred
thirty-three  (13,333) shares of Fair,  Isaac Common Stock shall be delivered to
the Escrow Agent at the Closing  pursuant to the terms of an Escrow Agreement in
the form attached hereto as Exhibit 1.5 (the "Escrow Agreement").

         1.6)   Liabilities   Assumed:   Permitted   Liabilities.   As   partial
consideration for the transfer to DynaMark of the Assets, DynaMark shall assume,
and agrees with Printronic to pay according to their terms each of the following
liabilities of Printronic:

                  (a) Accounts  payable which have been incurred in the ordinary
         course of business by Printronic  in  connection  with the operation of
         Printronic's   Business  poor  to  the  Closing  Date  (the   "Accounts
         Payable"). As soon as possible after the Closing (and in no event later
         than ten (10) days after the Closing  Date),  Printronic  shall provide
         DynaMark with a detailed  schedule of Accounts  Payable as of the close
         of business on the day immediately preceding the Closing Date;

                  (b) Loans  payable  (including  accrued  interest) and accrued
         expenses which are described on Exhibit 1.6(b); and

                  (c) The liability for accrued sick leave and vacation benefits
         described in Section 6.5; and

                  (d) All  liabilities  arising  from and after the Closing Date
         under all assumed Contracts,  whether or not such liabilities under the
         Contracts are reflected in Printronic's  Final Balance Sheet as defined
         in Section 1.8(a)(i).

(collectively,  the "Permitted  Liabilities").  Except as otherwise specifically
provided for herein,  DynaMark shall not assume any liabilities,  obligations or
undertaking of Printronic or the Shareholders of any kind or nature  whatsoever,
whether fixed or contingent,  known or unknown, determined or determinable,  due
or not yet due and Printronic and the Shareholders shall indemnify DynaMark from
any such liabilities in accordance with the provisions of Section 8.2. Except as
otherwise  specifically  provided for herein,  DynaMark  specifically  disclaims
assumption of (a) any  liabilities  or  obligations  with respect to negligence,
strict liability,  product liability, or breach of warranty claims asserted with
regard to  products  or  services  sold prior to the  Closing  Date;  or (b) any
liabilities  and  obligations  growing out of or relating to  relationships  and
dealings   with   manufacturers   representatives,    distributors,   licensees,
competitors, customers, suppliers, employees, or any other action or inaction of
Printronic or its predecessors in interest.  No person not a party hereto, other
than beneficiaries of obligations  specifically assumed by DynaMark,  shall have
any  right,  claim  or cause  of  action  as a third  party  beneficiary  of any
obligations created hereby.

         1.7) Cash Portion of Exchange  Consideration.  As partial consideration
for the transfer to DynaMark of the Assets,  DynaMark shall pay to Printronic in
cash an amount determined as follows:

                  (a) The book value of the Permitted  Liabilities  as reflected
         on the Final  Balance  Sheet  shall be added to Base  Consideration  to
         determine "Total Consideration".

                  (b)  Total  Consideration  shall  be  multiplied  by  Eighteen
         One-Hundredths (18/100's) to determine the "Maximum Cash Payment".

                  (c) The amount of any  liability  assumed by DynaMark  and the
         amount of any  liability to which any property  acquired by DynaMark is
         subject shall be determined in accordance  with the  provisions of Code
         Section  368(a)(2)(B) and the regulations  promulgated  thereunder (the
         "Allowed Liabilities").

                  (d) The amount of the Allowed  Liabilities shall be subtracted
         from  the  Maximum  Cash  Payment  to  determine  the  "Cash  Payment";
         provided,  however,  that if such  difference  constitutes  a  negative
         number, the amount of the Cash Payment shall be Zero Dollars ($0).

The parties  acknowledge  and agree that the Cash Payment will not be able to be
finally  determined  by the Closing  Date.  The parties have  estimated the Cash
Payment to be Three Hundred Twenty Thousand and no/100 Dollars ($320,000.00). On
the Closing  Date,  DynaMark  shall deliver a certified or cashier's  check,  or
equivalent  instrument or funds in the amount of Two Hundred Twenty Thousand and
no/100 Dollars ($220,000.00) to Printronic.  On the Closing Date, DynaMark shall
deliver a certified or cashier's check, or equivalent instrument or funds in the
amount of One Hundred  Thousand and no/100 Dollars  ($100,000.00)  to the Escrow
Agent pursuant to the terms of the Escrow Agreement.  The final determination of
the Cash Payment shall be made concurrently with the final determination of Base
Consideration pursuant to Section 1.8.

          1.8)  Post-Closing  Adjustments.   After  the  Closing,  Initial  Base
Consideration  and the  estimated  Cash Payment shall be adjusted as provided in
this Section 1.8.

                           (a)(i)  Not later  than  sixty  (60)  days  after the
                  Closing Date,  Printronic  shall deliver to DynaMark a balance
                  sheet of  Printronic  as of the close of  business  on the day
                  immediately  preceding  the  Closing  Date (the Final  Balance
                  Sheet"). Except as otherwise provided in Sections 6.5 and 6.7,
                  the Final  Balance  Sheet shall be prepared by  Printronic  in
                  accordance  with  generally  accepted  accounting   principles
                  consistently  applied.  In addition,  the parties  acknowledge
                  that the  liability  for deferred rent will be eliminated as a
                  liability on the Final Balance Sheet and prepaid taxes will be
                  eliminated on the Final Balance Sheet. The Final Balance Sheet
                  shall be reviewed by Gazer,  Kohn, Maher & Company,  certified
                  public  accountants,  and a statement by such  accountants  to
                  that effect shall accompany the Final Balance Sheet.  The cost
                  of such review shall be borne by Printronic. The Final Balance
                  Sheet  shall  be  accompanied  by  a  report  (the  "Report"),
                  prepared  by  Printronic,  containing  a  calculation  of Base
                  Consideration  and  the  Cash  Payment.  In  determining  Base
                  Consideration  and the Cash  Payment,  Printronic  shall first
                  determine  the "Net Book Value of the  Assets"  which shall be
                  equal to the book value of the Assets as  determined  from the
                  Final   Balance  Sheet  reduced  by  the  book  value  of  the
                  liabilities  assumed by DynaMark pursuant to the provisions of
                  Sections 1.6(a),  1.6(b),  1.6(c) and 1.6(d).  The "Adjustment
                  Amount" shall be equal to the difference  between the Net Book
                  Value  of  the  Assets  and an  amount  equal  to Six  Hundred
                  Ninety-Two    Thousand    Forty-Eight   and   no/100   Dollars
                  ($692,048.00)  (the "Base Book Value") and shall be treated as
                  a positive  number for purposes of this Section 1.8.  DynaMark
                  and DynaMark's  independent  public accountants shall have the
                  opportunity  to examine the work papers,  schedules  and other
                  documents  prepared in connection  with the preparation of the
                  Final Balance Sheet and the Report.

                           (ii)  DynaMark  shall  have  thirty  (30) days  after
                  delivery  of the Final  Balance  Sheet and the  Report  within
                  which to  present  in writing  to  Printronic  any  objections
                  DynaMark  may have to any of the  matters  set forth  therein,
                  which objections shall be set forth in reasonable  detail.  If
                  no objections are presented within such thirty-day  period, or
                  if DynaMark  shall deliver to Printronic a notice stating that
                  DynaMark  accepts and approves the Final Balance Sheet and the
                  Report and shall  present no objection to any matter set forth
                  therein,  the  Final  Balance  Sheet and the  Report  shall be
                  deemed accepted and approved by DynaMark.

                           (iii) If DynaMark shall present any objections within
                  the thirty-day  period,  DynaMark and Printronic shall attempt
                  to resolve  the matter or matters in dispute  and, if resolved
                  within twenty (20) days (or such longer period as DynaMark and
                  Printronic  may agree upon) after delivery of any such written
                  objections to Printronic,  the parties shall adjust the number
                  of Fair,  Isaac  Shares  payable  to  Printronic  and the Cash
                  Payment  payable to Printronic  as provided in Section  1.8(b)
                  based upon the Final Balance  Sheet and the Report,  with such
                  changes  therein,  if any,  as are  required  to  reflect  the
                  resolution of any such disputed matter or matters.

                           (iv) If such  dispute  cannot be resolved by DynaMark
                  and Printronic,  then the specific matters in dispute shall be
                  submitted  to the New York office of  McGladrey & Pullen,  LLP
                  or, if such firm declines to act in such capacity,  such other
                  firm of independent public accountants  mutually acceptable to
                  DynaMark  and  Printronic,  which  firm shall make a final and
                  binding  written  determination  as to such  matter or matters
                  within sixty (60) days after submission.  Such accounting firm
                  shall  send  its  written   determination   to  DynaMark   and
                  Printronic  and the parties  shall  adjust the number of Fair,
                  Isaac  Shares  payable  to  Printronic  and the  Cash  Payment
                  payable  to  Printronic  as  provided  in  Section  1.8(b)  in
                  accordance  with  such  written  determination.  The  fees and
                  expenses of the  accounting  firm  referred to in this Section
                  1.8(a)(iv)  shall be paid one-half by DynaMark and one-half by
                  Printronic.

                           (v) DynaMark and  Printronic  agree to cooperate with
                  each other's  accountants  and authorized  representatives  in
                  order that any  matters in dispute  under this  Section 1.8 be
                  resolved as soon as possible.

                  (b) In the event the Adjustment  Amount indicates that the Net
         Book Value of the Assets exceeds the Base Book Value,  and in the event
         the  Adjustment  Amount  exceeds  Fifty  Thousand  and  no/100  Dollars
         ($50,000.00),  the Initial Base Consideration shall be increased by the
         amount by which the Adjustment Amount exceeds Fifty Thousand and no/100
         Dollars ($50,000.00). In the event the Adjustment Amount indicates that
         the Base Book Value  exceeds the Net Book Value of the  Assets,  and in
         the event the  Adjustment  Amount  exceeds  Fifty  Thousand  and no/100
         Dollars ($50,000.00), the Initial Base Consideration shall be decreased
         by the amount by which the Adjustment Amount exceeds Fifty Thousand and
         no/100   ($50,000.00).   Following  final  determination  of  the  Base
         Consideration  and the Cash Payment,  the parties  shall  determine the
         number of Fair,  Isaac Shares  transferable to Printronic in accordance
         with the  provisions of Section 1.5. The parties shall  initially  take
         such actions to cause the number of shares of Fair, Isaac Stock held by
         the Escrow  Agent to be adjusted  so that the Escrow  Agent will hold a
         whole  number of shares of Fair,  Isaac  Common Stock as will equal Six
         Hundred  Thousand  and  no/100  Dollars  ($600,000.00)  or as  close as
         possible.  If, thereafter,  as a result of the adjustments described in
         this Section 1.8, the number of Fair,  Isaac Shares to which Printronic
         is entitled is greater than the number  delivered at Closing,  DynaMark
         shall cause Fair, Isaac to issue such additional Shares within ten (10)
         business  days after the  determination  of the  number of Fair,  Isaac
         Shares. If instead the number of Fair, Isaac Shares to which Printronic
         is entitled is less than the number of Fair,  Isaac Shares delivered at
         Closing,  Printronic  shall  return the  necessary  number of Shares to
         DynaMark for  cancellation by Fair, Isaac within ten (10) business days
         after the  determination of the number of Fair, Isaac Shares.  DynaMark
         and  Printronic  shall instruct the Escrow Agent to disburse the Escrow
         Funds (as defined in the Escrow  Agreement)  to the parties  consistent
         with the  determination  of the actual amount of the Cash Payment.  The
         Escrow  Agent  shall,  in  accordance  with  the  terms  of the  Escrow
         Agreement,  disburse the Escrow Funds to the parties in accordance with
         such instructions. If, as a result of the adjustments described in this
         Section  1.8,  the Cash  Payment to which  Printronic  is  entitled  is
         greater than the  estimated  Cash  Payment,  DynaMark  shall deliver to
         Printronic by certified or bank cashier's  check or by wire transfer to
         an account  designated  by  Printronic,  within ten (10)  business days
         after final  determination of the Cash Payment,  the difference between
         the  estimated  Cash Payment and the actual amount of the Cash Payment.
         If the Cash  Payment to which  Printronic  is entitled is less than the
         estimated Cash Payment and the Escrow Funds are not adequate to satisfy
         the  obligation  to DynaMark,  Printronic  shall deliver to DynaMark by
         certified  or bank  cashier's  check or by wire  transfer to an account
         designated  by  DynaMark  within ten (10)  business  days  after  final
         determination of the Cash Payment, the difference between the estimated
         Cash  Payment  (reduced  by the  amount of other  Escrow  Funds paid to
         DynaMark) and the actual amount of the Cash Payment.

          1.9) Distribution to Shareholders. Following the Closing and the final
determination  of the number of Fair,  Isaac Shares and the Cash Payment payable
to  Printronic  hereto  in  the  Exchange,  it is  understood  and  agreed  that
Printronic  shall  distribute,  in complete  liquidation of  Printronic,  to the
Shareholders,  the Fair,  Isaac  Shares and the Cash Payment in exchange for the
surrender  and  cancellation  of all of the  Shareholders'  stock;  and that, in
connection  therewith,  and in  accordance  with the  provisions of Code Section
368(a)(1)(G),  Printronic  shall  distribute  all of its  remaining  assets  and
provide for the payment of any  remaining  liabilities,  as required by law, and
shall   thereupon   dissolve,   all   subject  to  the  Escrow   Agreement   and
indemnification provisions set forth in this Agreement. Each of the Shareholders
acknowledges  the  existence  and effect of the  indemnification  provisions  of
Section 8.2 and the provisions of this Section 1.9 upon the Fair, Isaac Shares t
which they will become  entitled  upon  distribution  thereof by  Printronic  in
connection with Printronic's dissolution. Nothing in this Section 1.9 shall have
the effect of reducing or mitigating  any  obligations of Printronic to DynaMark
which it may  otherwise  have  under or as a result  of this  Agreement  and the
transactions contemplated hereby.

          1.10) NCOA License.  The parties  acknowledge  that Printronic and the
United  States  Postal  Service  have entered  into  National  Change of Address
License  Agreement  #10423087-D-2204,  as modified  from time to time (the "NCOA
License"), which NCOA License Agreement is listed on Exhibit 1.2(e). The parties
acknowledge  and agree  that any  assignment  of the NCOA  License is subject to
approval  of the  United  States  Postal  Service  and  execution  of a novation
agreement by DynaMark,  Printronic and the United States Postal Service.  Within
two (2) business  days after the Closing  Date,  DynaMark and  Printronic  shall
submit a novation request to the United States Postal Service in accordance with
the procedures set out in the United States Postal Service Procurement  Handbook
including,   specifically,  Section  6.5.4c-33.  Printronic  shall  provide  all
reasonable assistance requested by DynaMark in connection with the assignment of
the NCOA  License,  including,  but not limited to,  preparing and executing the
documentation  request to be submitted by Printronic under Section  6.5.4C-33 of
the United States Postal Service Government Handbook.

                                   ARTICLE 2.
          REPRESENTATIONS AND WARRANTIES OF SHAREHOLDERS AND PRINTRONIC

         Printronic and the Shareholders,  jointly and severally,  covenant with
DynaMark and make the following  representations and warranties to DynaMark with
the intention that DynaMark may rely upon the same and acknowledge that the same
shall be true as of the  Closing  Date  (as if made at the  Closing)  and  shall
survive the Closing of this transaction:

         2.1) Organization.  Printronic is a corporation duly organized, validly
existing and in good standing  under the laws of the State of New York,  and has
all  requisite  power  and  authority,  corporate  and  otherwise,  to  own  its
properties and assets and conduct its business.

         2.2)  Qualification.  Printronic  is not  qualified to do business as a
foreign  corporation in any state and qualification as a foreign  corporation is
not required by the nature of its business.

         2.3)  Corporate  Authority.  Printronic  has all  requisite  power  and
authority to execute,  perform and carry out the  provisions of this  Agreement.
Printronic has taken all requisite  corporate action  authorizing and empowering
Printronic  to enter into this  Agreement  and to  consummate  the  transactions
contemplated herein.

         2.4) Shareholder's Authority.

                  (a) The  Shareholders  own one hundred  percent  (100%) of all
         classes of stock of Printronic which is issued and outstanding.

                  (b) The  Shareholders  have all requisite  power and authority
         (without  consent or  approval  of any other  person) to enter into and
         carry  out  their   obligations  under  this  Agreement  and  to  cause
         Printronic  to enter  into and carry  out its  obligations  under  this
         Agreement.

         2.5) Subsidiaries. Joint Ventures or Partnerships.  Printronic does not
have any  subsidiary,  and  Printronic  is not a  shareholder,  partner or joint
venturer with any other person or legal entity.

         2.6) Financial Statements.

                  (a) Financial  Statements.  Printronic has furnished  DynaMark
         true and complete copies of its reviewed  balance sheets as of December
         31,  1993,  December  31,  1994 and  December  31, 1995 and the related
         statements  of  earnings  and cash flows  (collectively  the  Financial
         Statements"),   prepared  in  conformance   with   generally   accepted
         accounting principles applied on a basis consistent with prior periods,
         and  which  fairly  present  in all  material  respects  the  financial
         condition of  Printronic  as of the  represented  dates thereof and the
         results of Printronic's operations for the periods covered thereby. For
         purposes of this Agreement, the Financial Statements shall be deemed to
         include any notes and schedules thereto.

                  (b)  Printronic's  Books and  Records.  Printronic's  books of
         account  and records  (including  customer  order files and  production
         records) are complete, true and correct in all material respects.

                  (c) Absence of  Undisclosed  Liabilities.  As of December  31,
         1995, except as set forth on Exhibit 2.6(c), Printronic had no material
         liabilities  or  obligations of any kind,  whether  accrued,  absolute,
         contingent  or  otherwise,  that were not  disclosed  in the  Financial
         Statements. Except for liabilities incurred since December 31, 1995, in
         the ordinary  course of business  consistent  with past  practices  and
         except  as set  forth on  Exhibit  2.6(c),  there  is no basis  for the
         assertion  of any material  claim or  liability  of any nature  against
         Printronic in any amount not fully reflected or reserved against on the
         December 31, 1995 balance sheet.

                  (d) No Adverse Changes. Since December 31, 1995, there has not
         occurred or arisen (whether or not in the ordinary course of business):
         (i) any material adverse change in the financial condition,  prospects,
         or operations of Printronic's Business, (ii) any change in Printronic's
         accounting  methods or  practices,  (iii) any sale or  transfer  of any
         asset or any  amendment of any  agreement of  Printronic  except in the
         ordinary  course of business,  (iv) any loss of or damage to the Assets
         due to abuse,  misuse, fire or other casualty whether or not covered by
         insurance,  (v) any  labor  trouble,  (vi) any  reasonably  foreseeable
         increase in operating costs of Printronic's  Business not  commensurate
         with  increased  production,  (vii) any  warranty or product  liability
         claims or  losses,  or (viii)  any other  event or  condition  known by
         Printronic  or the  Shareholders  to have occurred or to exist or which
         Printronic or the Shareholder  had reasonable  grounds to know occurred
         or existed which, singly or in the aggregate,  materially and adversely
         affects or may affect the Assets or Printronic's Business.

         2.7) Tax Reports.

                  (a) Tax Reports and Payment.  Printronic  has  accurately  and
         correctly  prepared and timely filed all federal and applicable  state,
         local, and foreign tax or assessment  reports and returns of every kind
         required  to be filed  by  Printronic  with  relation  to  Printronic's
         Business, including, without limitation, income tax, sales and use tax,
         real estate tax,  personal  property tax and unemployment  tax, and has
         duly  paid  all  taxes  and  other  charges  (including   interest  and
         penalties)  shown as due and  payable.  True and correct  copies of the
         reports and returns filed by  Printronic  during the last three (3) tax
         years have been delivered to DynaMark. Where required, timely estimated
         payments or installment  payments of tax liabilities  have been made to
         all governmental  agencies in amounts  sufficient to avoid underpayment
         penalties or late payment penalties applicable thereto.

                  (b) Tax Proceedings.  No unexpired waivers executed by or with
         respect to the liability of  Printronic  of the statute of  limitations
         with  respect to any taxes,  duties or charges  are in effect,  nor has
         Printronic otherwise agreed to any extension of time with respect to an
         assessment or deficiency with respect to such taxes, duties or charges.
         Printronic  is not a party to any pending  action or  proceeding by any
         governmental  agency for  assessment or collection of taxes relating to
         Printronic's  Business. No claim, proposed assessment or assessment for
         collection  of  taxes  relating  to  Printronic's  Business  have  been
         asserted or threatened and Printronic has no reasonable grounds to know
         of,  any  facts  or  circumstances   which  would  give  rise  thereto.
         Printronic confirms  Printronic's  responsibility for, and agreement to
         pay  when  due,  any  and  all  taxes,   duties  or  charges  based  on
         Printronic's  Business,  Printronic's  income or sales,  or  otherwise,
         incurred  or relating  to any period or  occurrence  on or prior to the
         Closing Date.

         2.8) Title to Assets.  The Assets constitute all property necessary for
the conduct of Printronic's Business as now conducted.  Printronic is the owner,
lessee or  licensee  of the  Assets.  Printronic  holds  title to or a leasehold
interest in such Assets free and clear of all liens,  charges,  encumbrances  or
third-party claims or interests of any kind whatsoever,
 except as disclosed in Exhibit 2.8 hereto.

         2.9)  Location  of Assets.  All Assets are  located on the  premises of
Printronic  at 17 Battery  Place,  New York,  New York,  and no Assets are under
consignment or are in storage outside of the premises of Printronic.

         2.10)  Tangible  Personal  Property.  All assets  described  in Section
1.2(a) are in good repair and operating condition and will be maintained in good
repair and operating condition,  ordinary wear and tear excepted,  from the date
hereof  until the  Closing  Date.  Printronic  will assign to DynaMark as of the
Closing Date any and all assignable warranties covering such
 property existing as of the Closing Date.

         2.11)  Trademarks.  Printronic  has  good  title  to,  and the full and
unrestricted  right use the assumed  names listed on Exhibit  1.2(b)(i)  and the
Trademarks  free and  clear of all  liens,  charges,  encumbrances,  or,  to its
knowledge,  third party claims or interests of any kind  whatsoever.  The use of
such assumed names and Trademarks  does not, to its  knowledge,  infringe on any
rights of any other person or entity;  such assumed names and Trademarks are not
licensed to or licensed from any other person or entity;  and there have been no
claims of any  infringement  regarding  such  assumed  names and  Trademarks  or
Printronic's use thereof.

         2.12) Patents and Technology.  Printronic does not own, lease,  license
or use any domestic or foreign letter patent,  patent applications or patent and
know-how  license.  Printronic  has  good  title  to or  is a  licensee  of  the
Technology, and the full and unrestricted right to use the same. With respect to
the Technology owned by Printronic, such rights are free and clear of all liens,
charges,  encumbrances or, to its knowledge,  third-party claims or interests of
any kind whatsoever. With respect to the Technology licensed by Printronic, such
rights are, to its knowledge, free and clear of all liens, charges, encumbrances
or  third-party  claims or interests of any kind  whatsoever.  The nature of the
practice of the  Technology  does not infringe on any rights of any other person
or entity and there have been no claims by any person of such infringement. None
of such rights is licensed to any other person or entity.  The  Shareholders  do
not own or have any  rights as  individuals  in or to any  patents,  inventions,
ideas or technology, which relate materially to Printronic's Business.

          2.13) Accounts Receivables. All Accounts Receivable are collectable in
the amounts  thereof as  determined  as of the Closing Date net of any allowance
for  doubtful  accounts  specified  in the  Final  Balance  Sheet.  There are no
defenses, offsets, or counterclaims thawed or pending with respect to any of the
Accounts Receivable.

         2.14) Supplies  Inventory.  The supplies inventory described in Section
1.2(g)  is  and  will  be  of  a  quality,  quantity  and  mix  consistent  with
Printronic's past business practices.

          2.15) Licenses and Permits. Printronic possesses all permits, licenses
and  approvals,  governmental  or  otherwise,  which are  necessary  to  conduct
Printronic's  Business in its present form and at its present  location,  all of
which are listed on Exhibit  1.2(e).  All of the  Licenses and Permits are valid
and in good  standing  and  Printronic  has not  received  any  notice  that the
Licenses and Permits will lapse or be terminated  by action of any  governmental
authority or otherwise.  Except as disclosed in Exhibit  1.2(e) and Section 1.10
with  respect to the NCOA  License,  all of the  Licenses and Permits are freely
assignable  and  transferable  to DynaMark and will continue to be in full force
and effect after such transfer.

          2.16) Leases. Exhibit 1.2(f) contains an accurate and complete list of
all leases of real and personal  property related to or used in the operation of
Printronic's  Business  (collectively  the  "Leases").  Except as  identified in
Exhibit 1.2(f),  Printronic has not breached, nor has it received in writing any
claim or threat  that it has  breached,  any of the terms or  conditions  of any
Lease.  Each Lease is  currently  in full force and effect and is not subject to
any  material  default by any party  thereto.  Except as  identified  in Exhibit
1.2(f),  Printronic  has not  received  any notice of default  under any of such
Leases  and to the best of  Printronic's  knowledge  there is no event  existing
which,  with notice or lapse of time, or both,  would constitute a default under
any  such  Lease.  There  are  no  provisions  of,  or  developments  materially
affecting,  any of such Leases which might prevent Printronic from realizing the
benefits  thereof or which might prevent  DynaMark from  realizing such benefits
following  completion of the  transactions  contemplated by this  Agreement.  No
repairs or improvements on any real estate leased by Printronic are presently in
process,  and no such repairs or improvements will have been completed less than
one hundred  twenty (120) days prior to the Closing Date unless  payment in full
therefore has been made. All lienable utility payments on any real estate leased
by Printronic have been and will be paid in full when due and payable.

         2.17) Agreements. Contracts and Commitments.

                  (a) Material Contracts. Except as disclosed on Exhibit 1.2(f),
         Printronic is not a party to or bound by any written or oral:

                           (i) broker,  dealer,  agent,  distributorship,  sales
                  agent or similar agreement or arrangements;

                           (ii)     advertising contract;

                           (iii)  contract  commitments,   or  arrangements  for
                  capital  expenditures  having a remaining balance in excess of
                  One Thousand and no/100 Dollars ($1,000.00);

                           (iv) leases  with  respect to any  property,  real or
                  personal, whether as lessor or lessee;

                           (v)   contracts,    commitments,    or   arrangements
                  containing covenants by Printronic not to compete in any lines
                  of business or with any person or business entity;

                           (vi) franchise  agreements,  rights, or other similar
                  arrangements;

                           (vii)   loans,    credits,    financing   agreements,
                  promissory notes or other evidence of indebtedness,  including
                  all agreements for any commitments  for future loans,  credit,
                  or financing;

                           (viii)   guarantees;

                           (ix)  agreements,  contracts or  commitments  for the
                  purchase  of  any  services,   raw   materials,   supplies  or
                  equipment,  involving  payments of more than One  Thousand and
                  no/100 Dollars  ($1,000.00)  per annum or an aggregate of more
                  than Two Thousand Five Hundred and no/100 Dollars ($2,500.00);

                           (x) agreements, contracts or commitments for the sale
                  of assets, products or services, excluding customer orders for
                  the sale of products and  services in the  ordinary  course of
                  Printronic's Business (and in compliance with this Agreement);
                  or

                           (xi) any other material  contracts,  commitments,  or
                  arrangements of any kind.

Except for the  contracts at will which are  identified  in Exhibit  1.2(f),  no
contract,  commitment,  or arrangement referred to in such Exhibit is terminable
without penalty,  cost, or liability (whether express,  implied, or by operation
of law). All such contracts,  commitments or other  arrangements  are assignable
without  consent of any  person  other  than as listed in  Exhibit  1.2(f).  The
provisions of any and all such contracts,  commitments or arrangements comply in
all material respects with the laws of relevant jurisdictions.

                  (b) Breach.  Printronic has performed all material obligations
         required to be  performed  by  Printronic  to date under any  contract,
         commitment,  or arrangement of any kind to which  Printronic is a party
         or by which Printronic is bound including those contracts,  commitments
         and arrangements  identified on Exhibit 1.2(f);  and neither Printronic
         nor  any  other  party  is in  material  default  under  any  contract,
         commitment,  or arrangement of any kind to which  Printronic is a party
         or by which  Printronic is bound. No event has occurred which after the
         giving of notice or the lapse of time or otherwise  would  constitute a
         material  default  under,  or result in a breach by  Printronic  or any
         other party,  of any  contract,  commitment,  or  arrangement  to which
         Printronic is a party or by which Printronic is bound.

                  (c)  Copies of  Contracts:  Terms and  Binding  Effect.  True,
         complete   and   correct   copies   of  all   contracts,   commitments,
         understandings,  and other  documents  referred to in the Exhibits have
         been delivered to DynaMark; there are no amendments to or modifications
         of, or  agreements  of the  parties  relating  to, any such  contracts,
         commitments,  and  understandings  which  have  not been  delivered  to
         DynaMark;  and each such contract,  commitment,  or  understanding,  as
         amended,  is  considered  valid and  binding  on the  parties  to it in
         accordance with its respective terms, and the transaction  contemplated
         by this  Agreement  will not result in the  violation  or breach of any
         such material contract, commitment, or understanding.

         2.18) Employee Information.

                  (a) Employee List.  Exhibit  2.18(a) hereto is an accurate and
         complete  list of the names of all directors and officers of Printronic
         and the names, positions, titles, and salary rates for all employees of
         Printronic,   together  with  a  summary  of  the  bonuses,  additional
         compensation  and other employee  benefits,  if any, paid or payable to
         such persons as of the date of this Agreement and for the prior one (1)
         year period and anticipated payments from the date of this Agreement to
         the Closing Date.

                  (b) Terminated Employees. Exhibit 2.18(b) hereto is a true and
         accurate  list of all  employees of  Printronic  whose  employment  has
         terminated  either  voluntarily  or  involuntarily  in the two (2) year
         period  preceding  the date of the  Agreement.  Except as  described on
         Exhibit  2.18(b),  no  claims  have  been  made or  threatened  against
         Printronic  by any  former  or  present  employee  based on  employment
         discrimination,  wrongful discharge, or any other circumstance relating
         to or arising from the employment  relationship  with Printronic or the
         termination thereof.

                  (c)  Compliance   with   Employment   Laws.  To  the  best  of
         Printronic's  knowledge,  Printronic  has complied with all  applicable
         federal and state laws relating to the employment of labor,  including,
         but not limited to, the provisions  thereof  relating to wages,  hours,
         collective bargaining, immigration,  discrimination, and the payment of
         withholding  and  social  security  taxes,  and is not  liable  for any
         arrears of wages,  or any tax or penalties,  for failure to comply with
         any of the foregoing.

                  (d) Employee Plans. Printronic does not maintain any "Employee
         Plans" except as set forth in Exhibit  2.18(d).  "Employee  Plans" mean
         any pension, retirement,  disability,  medical, dental, or other health
         insurance  plan,  life  insurance or other death benefit  plan,  profit
         sharing,  deferred  compensation,  stock  option,  or  bonus  or  other
         incentive  plan,  vacation  benefit  plan,  severance  plan,  or  other
         employee benefit plan or arrangement including, without limitation, any
         "pension  plan" as defined in Section 3(2) of the  Employee  Retirement
         Income  Security Act of 1974,  as amended  ("ERISA"),  and any "welfare
         plan" as defined in  Section  3(1) of ERISA,  whether or not any of the
         foregoing is funded,  (i) to which Printronic is a party or by which it
         is  bound,  or (ii)  with  respect  to  which  Printronic  has made any
         payments  or   contributions   or  may  otherwise  have  any  liability
         (including any such plan or other  arrangement  formerly  maintained by
         Printronic).

                  (e) Union and Employment Contracts.  Printronic is not a party
         to any collective  bargaining agreement or any other written employment
         agreement (including any employee policy manuals),  nor is Printronic a
         party to any other  contract or  understanding  (oral or written)  that
         contains  any  severance  pay  liabilities  or  obligations,  including
         accrued and unused  vacation  pay or accrued and unused sick leave pay.
         During  the  three  (3) As  year  period  preceding  the  date  of this
         Agreement,  Printronic has experienced no work  stoppages,  walkouts or
         strikes or attempts by its employees to organize a union.

         2.19)  Change  In  Customers.  Neither  Printronic  nor  either  of the
Shareholders  knows or has  reasonable  grounds  to know  that  any  significant
customers intend to cease doing business with Printronic or materially alter the
amount of business they do with Printronic.

         2.20)  Insurance.  Printronic  has  maintained  and  will  continue  to
maintain  until the  Closing  Date the  insurance  described  in  Exhibit  2.20,
including  insurance on  Printronic's  tangible  real and personal  property and
assets,  whether  owned  or  leased,  against  loss or  damage  by fire or other
casualty,  in amounts equal to or in excess of one hundred percent (100%) of the
replacement  value  thereof.  All such insurance is in full force on the date of
this Agreement and is carried with reputable  insurers.  Printronic has promptly
and adequately  notified  Printronic's  insurance carriers of any and all claims
known to Printronic with respect to the operations or products of Printronic for
which Printronic is insured.

         2.21) Litigation and Related Matters. There is no pending or threatened
litigation,  proceeding,  or, to the best of Printronic's  or the  Shareholder's
knowledge,  investigation  (including  any  environmental,  building  or  safety
investigation)  by or  against  Printronic,  or the  Assets,  nor is  Printronic
subject to any existing judgment,  order,  decree, or other action affecting the
operation of Printronic's Business or the Assets or which would prevent, impede,
or make  illegal  the  consummation  of the  transactions  contemplated  in this
Agreement,  or which would have a material  adverse effect on Printronic,  or on
Printronic's Business or any of the Assets. Neither Printronic nor either of the
Shareholders know of any facts,  circumstances or events which provide the basis
for any such litigation,  proceeding or investigation of Printronic,  the Assets
or Printronic's Business.

         2.22)  Laws  and  Regulations.  To the best of  Printronic's  knowledge
during  the three  (3) year  period  prior to the date  hereof,  Printronic  has
complied,  and is in compliance,  with all applicable  laws,  statutes,  orders,
rules  regulations  and  requirements   promulgated  by  governmental  or  other
authorities  relating to Printronic's  Business,  the Assets or the operation of
Printronic's  Business,  including,  without limitation,  any relating to wages,
hours, hiring, promotion, retirement, working conditions, environmental matters,
nondiscrimination,  health, safety and benefits, and Printronic has not received
any notice of any sort of alleged  violation of any such statute,  order,  rule,
regulation or  requirement.  DynaMark  acknowledges  that,  notwithstanding  the
foregoing,  Printronic  has had  disagreements  with the  United  States  Postal
Service concerning the NCOA License and has had the United States Postal Service
temporarily  suspend  the  NCOA  License.  The  circumstances   surrounding  the
operation of the NCOA License have been fully disclosed to DynaMark.

         2.23) Breaches of Contracts:  Required Consents.  Neither the execution
and delivery of this Agreement by Printronic or the Shareholders, nor compliance
by  Printronic  or the  Shareholders  with  the  terms  and  provisions  of this
Agreement will:

                  (a)  Conflict  with or  result  in a breach  of (i) any of the
         terms,  conditions  or  provisions  of the  Articles of  Incorporation,
         Bylaws or other governing instruments of Printronic, (ii) any judgment,
         order,  decree or ruling to which  Printronic or the  Shareholders is a
         party,  (iii) any injunction of any court or governmental  authority to
         which  any of them is  subject,  or (iv)  any  agreement,  contract  or
         commitment  to which  Printronic or the  Shareholders  is a party or by
         which they are bound; or

                  (b) Except as disclosed in Exhibit  1.2(e) and Exhibit  1.2(f)
         hereto, require the affirmative consent or approval of any third party.

         2.24) Binding Obligation.  This Agreement  constitutes the legal, valid
and binding obligation of Printronic and the Shareholders in accordance with the
terms hereof.

         2.25) Investment Representations.

                  (a) Transfer by Printronic.  Printronic will not sell, assign,
         transfer  or  otherwise  dispose  of the Fair,  Isaac  Shares  issuable
         pursuant to this  Agreement,  or any  interest  therein,  to any person
         other than the  Shareholders  in  connection  with the  liquidation  of
         Printronic (the "Liquidation").

                  (b) Purchase Entirely for Own Account.  The Fair, Isaac Shares
         will be acquired by the Shareholders in connection with the Liquidation
         for investment for such Shareholders' own account,  not as a nominee or
         agent,  and not with a view to the resale or  distribution  of any part
         thereof,  and the  Shareholders  have no present  intention of selling,
         granting  any  participation  in, or otherwise  distributing  the same,
         provided  that  the  parties  acknowledge  that  the  Shareholders  may
         transfer all or part of the Fair, Isaac Shares to charitable  remainder
         trusts of which the  Shareholders  and/or members of their families are
         income  beneficiaries.  The  Shareholders  further  represent  that the
         Shareholders  do not  have  any  contract,  undertaking,  agreement  or
         arrangement with any person to sell,  transfer or grant  participations
         to such person or to any third person, with respect to any of the Fair,
         Isaac  Shares,   provided  that  the  parties   acknowledge   that  the
         Shareholders  may  transfer  all or part of the Furs  Isaac  Shares  to
         charitable remainder trusts of which the Shareholders and/or members of
         their families are income beneficiaries.

                  (c)   Reliance   Upon   Shareholders'   Representations.   The
         Shareholders  understand that the Fair, Isaac Shares are not registered
         under the Securities  Act on the ground that the transfer  provided for
         in this  Agreement and the issuance of  securities  hereunder is exempt
         from  registration  under the  Securities  Act of 1933, as amended (the
         "Securities Act") pursuant to section 4(2) thereof, and that DynaMark's
         and  Fair,   Isaac's  reliance  on  such  exemption  is  based  on  the
         Shareholders'   representations  set  forth  herein.  The  Shareholders
         realize  that  the  basis  for the  exemption  may not be  present  if,
         notwithstanding  such  representations,  the Shareholders  have in mind
         merely  acquiring  the Fair,  Isaac Shares for a fixed or  determinable
         period in the future,  or for a market rise,  or for sale if the market
         does not rise.  Except for the contemplated  transfer to the charitable
         remainder  trusts  described  above,  the  Shareholders  have  no  such
         intention.

                  (d) Receipt of  Information.  The  Shareholders  have reviewed
         Fair,  Isaac's recent periodic filings with the Securities and Exchange
         Commission under the Securities  Exchange Act of 1934, as amended,  and
         believes they have received all the information they consider necessary
         or appropriate for deciding whether to acquire the Fair, Isaac Shares.

                  (e) Investment Experience.  Each Shareholder acknowledges that
         he or she is able to fend for himself or herself, can bear the economic
         risk of his or her investment, and has such knowledge and experience in
         financial and business  matters that he or she is capable of evaluating
         the merits and risks of the investment in the Fair, Isaac Shares.

                  (f) Restricted  Securities.  The Shareholders  understand that
         except for the transfers to the charitable  remainder  trusts described
         above, the Fair, Isaac Shares may not be sold, transferred or otherwise
         disposed  of  without  registration  under  the  Securities  Act  or an
         exemption   therefrom,   and  that  in  the  absence  of  an  effective
         registration  statement covering the Fair, Isaac Shares or an available
         exemption from  registration  under the Securities Act, the Fair, Isaac
         Shares must be held indefinitely.  In particular,  the Shareholders are
         aware that the Fair,  Isaac Shares may not be sold pursuant to Rule 144
         promulgated  under the  Securities  Act unless all of the conditions of
         that  Rule are met.  Among  the  conditions  for use of Rule 144 is the
         requirement  that a minimum  of two years  elapse  between  the date of
         acquisition of the Fair,  Isaac Shares from Fair,  Isaac and any resale
         of the Fair, Isaac Shares in releases on Rule 144.

         2.26)  Completeness  of  Disclosures.  None of the  representations  or
warranties  made by Printronic  and the  Shareholders  in this  Agreement or the
Exhibits,  and no written  statement,  certificate or Exhibit furnished or to be
furnished by or on behalf of Printronic or the Shareholders,  to DynaMark or its
agents pursuant  hereto,  or in connection with the transaction  contemplated by
this Agreement, contains or will contain any untrue statement of a material fact
or omits  or will  omit  any  material  fact  the  omission  of  which  would be
misleading.  The Exhibits to this  Agreement,  where provided by or on behalf of
Printronic,  completely and correctly  present the information  required by this
Agreement to be set forth in them in all material respects.

                                   ARTICLE 3.
                   REPRESENTATIONS AND WARRANTIES OF DYNAMARK

         DynaMark  makes  the  following   representations   and  warranties  to
Printronic,  with the  intention  that  Printronic  may rely upon the same,  and
acknowledge  that the same shall be true as of the  Closing  Date (as if made at
the Closing) and shall survive the Closing of this transaction:

         3.1)  Organization  of  DynaMark.  DynaMark  is  a  corporation,   duly
organized,  validly  existing  in good  standing  under the laws of the State of
Minnesota,  and has all requisite power and authority,  corporate and otherwise,
to own its properties and conduct the business in which it is presently engaged.

         3.2) Corporate Authority. DynaMark has all requisite corporate power to
execute,  perform and carry out the provisions of this  Agreement.  DynaMark has
taken all requisite  corporate  action  authorizing  and empowering  DynaMark to
enter  into this  Agreement  and to  consummate  the  transactions  contemplated
herein.

         3.3) Binding  Obligation.  This Agreement  constitutes the legal, valid
and binding obligation of DynaMark in accordance with the terms hereof.

                                   ARTICLE 4.
                      CONDUCT OF BUSINESS PRIOR TO CLOSING

         4.1)  Access to  Information.  During the period  prior to the  Closing
Date,  Printronic  shall  upon  reasonable  notice  give  to  DynaMark  and  its
attorneys,  accountants or other authorized representatives,  full access during
normal business hours, to all of the property, books, contracts, commitments and
records of Printronic and shall furnish to DynaMark  during such period all such
information  concerning   Printronic's  Business  and  the  Assets  as  DynaMark
reasonably may request.  Such review shall not  unreasonably  interfere with the
normal operation of Printronic's Business.

         4.2)  Restrictions.  Except as  otherwise  provided in this  Agreement,
Printronic  and the  Shareholders  represent and covenant that during the period
from  the  date of this  Agreement  to the  Closing  Date  (except  as  DynaMark
otherwise has consented in writing):

                  (a) Printronic's  Business has been and will be conducted in a
         manner consistent with Printronic's past business practices.

                  (b) No  change  has  been or  will  be  made  in  Printronic's
         authorized or issued corporate shares, or in its capital structure.

                  (c) No increase will be made in the compensation payable to or
         to become payable to any employee of  Printronic,  and no bonus payment
         will be made by Printronic to any such employee.

                  (d) Printronic  will not embark upon any new line of business,
         enter into or amend any leases or agreements, purchase any fixed assets
         or equipment,  amend any loan  agreements,  guarantee any obligation or
         increase any existing lines of credit.

                  (e) Printronic  will not sell,  dispose,  transfer,  assign or
         otherwise  remove any of the Assets  except  supplies  inventory in the
         ordinary course of business.

                  (f)  Printronic  will timely pay and  discharge  all bills and
         monetary  obligations  and  timely  and  properly  perform  all  of its
         obligations and commitments under all existing contracts and agreements
         pertaining to or affecting Printronic,  Printronic's Business or any of
         its properties or assets.

                  (g)  Printronic  and the  Shareholders  shall use  their  best
         efforts to preserve the business  organization and assets of Printronic
         and to keep available to DynaMark the services of Printronic's  present
         employees,  and to act reasonably  with respect to  relationships  with
         suppliers,   customers  and  others  having  business   relations  with
         Printronic.

                  (h)  The   Shareholders   will  not  receive  any  payment  or
         distribution from  Printronic's  Business except for regular salary and
         customary  dividends  to pay  federal and New York state  income  taxes
         resulting from income of Printronic  attributable  to the  Shareholders
         under the  provisions of  Subchapter S of the Internal  Revenue Code of
         1986,  as  amended,  provided  that  each  Shareholder  may  receive  a
         performance bonus in an amount not to exceed Seventy-Five  Thousand and
         no/100 Dollars ($75,000.00) prior to the Closing.

         4.3) Risk of Loss. Prior to completion of the Closing, the risk of loss
or destruction to any of the Assets shall be that of Printronic. In the event of
damage or  destruction  of any of the  Assets,  Printronic  shall  replace  such
damaged or destroyed Assets with similar assets of equal value and shall use any
insurance proceeds received for such damage to make such replacements.

         4.4) Preserve Accuracy of  Representations  Warranties.  Printronic and
the  Shareholders  shall  refrain from taking any action,  except with the prior
written consent of DynaMark, which would render any representation,  warranty or
agreement of Printronic and the  Shareholders  in this  Agreement  inaccurate or
breached.  At all times prior to the Closing,  Printronic  and the  Shareholders
will promptly  inform DynaMark in writing with respect to any matters that arise
after the date of this Agreement  which, if existing or occurring at the date of
this  Agreement,  would have been  required to be set forth or  described in the
Exhibits.  Printronic  and the  Shareholders  promptly  will notify  DynaMark in
writing of all lawsuits,  claims,  proceedings  and  investigations  that may be
threatened,  brought,  asserted or commenced against  Printronic or Printronic's
officers or directors  involving the transaction  contemplated by this Agreement
or which  might have a  material  adverse  impact on the Assets or  Printronic's
Business.

         4.5)  Obtaining  Consents.  Printronic  and/or the  Shareholders  shall
obtain all consents and/or  termination  statements  necessary for the valid and
effective  consummation  of the  transactions  contemplated  by this  Agreement,
including without  limitation,  the affirmative consent or approval of any third
party described in Exhibits 1.2(e) and 1.2(f).

         4.6) Maintenance of Insurance.  Printronic shall maintain in full force
until the Closing Date the insurance described in Exhibit 2.20.

         4.7) Financial Statements.  Printronic shall furnish DynaMark unaudited
monthly  financial  statements  of  Printronic  for the  periods  subsequent  to
December 31, 1995, to and including the Closing Date as they become available.

                                   ARTICLE 5.
                CONDITIONS OF CLOSING, ABANDONMENT OF TRANSACTION

         5.1)  Conditions to  Obligations  of DynaMark to Proceed on the Closing
Date.  The  obligations  of  DynaMark  to proceed on the  Closing  Date shall be
subject  (at  DynaMark's  discretion)  to the  satisfaction,  on or prior to the
Closing Date, of all of the following conditions:

                  (a) Truth of  Representations  and  Warranties  and Compliance
         with Obligations.  The representations and warranties of Printronic and
         the Shareholders  herein shall be true in all material  respects on the
         Closing  Date  with  the  same  effect  as  though  made at such  time.
         Printronic  and the  Shareholders  shall have  performed  all  material
         obligations  and complied with all material  covenants  and  conditions
         that are required to be  performed  or complied  with prior to or as of
         the  Closing  Date.  Printronic  shall  have  delivered  to  DynaMark a
         certificate  of Printronic and the  Shareholders  in form and substance
         satisfactory  to DynaMark  dated as of the Closing Date and executed by
         the  President  of  Printronic  and by  each  Shareholder  re all  such
         effects.

                  (b) Opinion of Counsel.  DynaMark  shall have  received a duly
         executed opinion letter from Printronic's legal counsel dated as of the
         Closing Date,  in  substantially  the form  attached  hereto as Exhibit
         5.1(b)  which shall be  reasonably  satisfactory  to  DynaMark  and its
         counsel.

                  (c) Required  Consents.  Printronic and the Shareholders shall
         have obtained the consent,  approval and/or the termination  statements
         of  each  person  whose  consent,   approval   and/or  the  termination
         statements is necessary for the valid and effective consummation of the
         transactions contemplated at the Closing by this Agreement.

                  (d) Delivery of  Documents.  Printronic  and the  Shareholders
         shall have  delivered  all  documents  required to be  delivered at the
         Closing pursuant to Section 6.2 hereof.

                  (e) Litigation  Affecting  Closing.  No suit,  action or other
         proceeding  shall be  pending or  threatened  by or before any court or
         governmental agency in which it is sought to restrain or prohibit or to
         obtain damages or other relief in connection with this Agreement or the
         consummation of the transactions contemplated by this Agreement, and no
         investigation  that  may  result  in any  such  suit,  action  or other
         proceeding shall be pending or threatened.

                  (f) Legislation.  No statute,  rule, regulation or order shall
         have been enacted,  entered or deemed  applicable by any  government or
         governmental  or  administrative  agency or court  which would make the
         transaction   contemplated  by  this  Agreement  illegal  or  otherwise
         materially and adversely  affect the Assets or the use and operation of
         Printronic's Business in the hands of DynaMark.

                  (g) Payment of DynaMark Loan.  Printronic shall have satisfied
         in full the promissory note in the original  principal amount of Eighty
         Thousand and no/100 Dollars ($80,000.00) in favor of DynaMark.

         5.2)  Conditions to Obligation of Printronic  and the  Shareholders  to
Proceed on the Closing Date. The  obligation of Printronic and the  Shareholders
to proceed on the Closing Date shall be subject (at Printronic's  discretion) to
the satisfaction, on or before the Closing Date, of the following conditions:

                  (a) Truth of  Representations  and  Warranties  and Compliance
         with Obligations. The representations and warranties of DynaMark herein
         contained  shall be true in all  material  respects on the Closing Date
         with the same effect as though made at such time.  DynaMark  shall have
         performed  all  material  obligations  and  complied  with all material
         covenants and conditions  that are required to be performed or complied
         with prior to or as of the Closing Date.  DynaMark shall have delivered
         to  Printronic  a  certificate   of  DynaMark  in  form  and  substance
         reasonably  satisfactory to Printronic dated as of the Closing Date and
         executed by the President of DynaMark to all such effects.

                  (b) Opinion of Counsel.  Printronic shall have received a duly
         executed  opinion letter from DynaMark's  legal counsel dated as of the
         Closing  Date in  substantially  the form  attached  hereto as  Exhibit
         5.2(b) which shall be reasonably  satisfactory  to  Printronic  and its
         counsel.

                  (c) Delivery of Documents.  DynaMark  shall have delivered all
         documents  required to be delivered at Closing  pursuant to Section 6.3
         hereof.

                  (d) Litigation  Affecting  Closing.  No suit,  action or other
         proceeding  shall be  pending or  threatened  by or before any court or
         governmental agency in which it is sought to restrain or prohibit or to
         obtain damages or other relief in connection with this Agreement or the
         consummation of the transaction  contemplated by this Agreement, and no
         investigation  that might  eventuate in any such suit,  action or other
         proceeding shall be pending or threatened.

                  (e) Legislation.  No statute,  rule, regulation or order shall
         have been enacted,  entered or deemed  applicable by any  government or
         governmental  or  administrative  agency or court  which would make the
         transaction contemplated by this Agreement illegal.

                  5.3)   Termination  of  Agreement.   This  Agreement  and  the
         transactions  contemplated  herein may be terminated at or prior to the
         Closing Date as follows:

                  (a) By mutual written consent of all parties.

                  (b) By DynaMark  pursuant to written  notice  delivered  at or
         prior to the Closing Date if Printronic or the Shareholders have failed
         in any material respect to satisfy all of the conditions to the Closing
         set forth in Section 5.1 or (with respect to those conditions set forth
         in Section 5.1 for which  DynaMark,  Printronic or the  Shareholders do
         not have the  responsibility  to  satisfy)  there has been a failure to
         satisfy such conditions in any material respect.

                  (c) By Printronic  pursuant to written notice  delivered at or
         prior to the Closing if DynaMark has failed in any material  respect to
         satisfy the  conditions  set forth in Section  5.2 or (with  respect to
         those   conditions  set  forth  in  Section  5.2  for  which  DynaMark,
         Printronic  or the  Shareholders  do not  have  the  responsibility  to
         satisfy)  there has been a failure to satisfy  such  conditions  in any
         material respect.

         5.4) Consequences of Termination.

                  (a)  Printronic and the  Shareholders  may pursue any remedies
         available  at law or  equity  in the  event  DynaMark  terminates  this
         Agreement  other than in compliance with Section 5.3(b) or in the event
         Printronic  terminates this Agreement in compliance with the provisions
         of Section 5.3(c).

                  (b)  DynaMark  may pursue  any  remedies  available  at law or
         equity in the event Printronic  terminates this Agreement other than in
         compliance  with Section  S.3(c),  or in the event DynaMark  terminates
         this Agreement in compliance with the provisions of Section 5.3(b). The
         parties  recognize  that the  Assets to be  transferred  hereunder  are
         unique and that  DynaMark's  damages  in the event of breach  hereof by
         Printronic or the Shareholders would be difficult to assess. Printronic
         and the Shareholders therefore agree that DynaMark shall be entitled to
         specific  performance  as  relief  in the  event of  breach  by  either
         Printronic or the Shareholders of their obligations hereunder.

                                   ARTICLE 6.
                                     CLOSING

         6.1)  Closing.  The  closing of the  transaction  contemplated  by this
Agreement ("Closing") shall be held at the offices of Warshaw,  Burstein, Cohen,
Schlesinger & Kuh, LLP, 555 Fifth Avenue, New York, New York, 10017, on July 19,
1996,  at 9:00 am., or at such later date or time as the  parties  may  mutually
agree upon in writing.  Such date of Closing  shall be referred to herein as the
Closing Date. The Closing shall be effective at 12:01 a.m. July 19, 1996.

         6.2)  Documents to be Delivered by Printronic and the  Shareholders  at
the Closing.  Printronic  and the  Shareholders  agree to deliver the  following
documents, duly executed as appropriate, to DynaMark at the Closing:

                  (a) All certificates,  schedules, exhibits, and attachments in
         completed  form  and  specifying  the   information   required  by  the
         provisions of this Agreement.

                  (b) Articles of Incorporation  of Printronic  certified by the
         New York Secretary of State.

                  (c) Bylaws of Printronic certified by Printronic's Secretary.

                  (d)  Certificate  of Good  Standing  for  Printronic  dated no
         earlier than fifteen (15) days prior to the Closing Date.

                  (e) Certified  copies of corporate  resolutions  of Printronic
         authorizing it to enter into the transactions contemplated herein.

                  (f) A warranty bill of sale and  instruments of assignment and
         transfer for the sale of the Assets.

                  (g) Certificates of title and assignment thereof for all motor
         vehicles transferred by Printronic to DynaMark as part of the Assets.

                  (h) Certificate of Printronic's President and the Shareholders
         regarding  representations  and  warranties  as required  under Section
         5.1(a).

                  (I) Opinion of Printronic's  counsel as required under Section
         5.1(b).

                  (j)   Documentation   for  all  consents  and/or   termination
         statements  required in connection  with the Closing  described in this
         Agreement.

                  (k) Noncompetition Agreements as required under Section 7.2.

                  (l) The Escrow Agreement described in Section 1.5.

                  (m) Instruments of assignment and transfer for the Contracts.

                  (n) Documentation relating to the novation of the NCOA License
         to Printronic.

                  (o)  Amendment  to  Printronic's   Articles  of  Incorporation
         changing  Printronic's  name, in form complete and adequate for filing,
         as required under Section 6.6.

                  (p) Consulting Agreements as required under Section 7.3.

                  (q) Such other  documents as DynaMark may  reasonably  request
         for the purpose of assigning,  transferring,  granting,  conveying, and
         confirming  to  DynaMark or  reducing  to its  possession,  any and all
         assets,  property  and rights to be conveyed  and  transferred  by this
         Agreement or to carry out transactions contemplated by the Agreement.

         6.3) Documents Delivered by DynaMark at the Closing. DynaMark agrees to
deliver the following  documents,  duly executed as  appropriate,  to Printronic
and/or the Shareholders at the Closing:

                  (a)  Articles of  Incorporation  of DynaMark  certified by the
         Minnesota Secretary of State.

                  (b) Bylaws of DynaMark certified by DynaMark's Secretary.

                  (c)  Certificate of Good Standing of DynaMark dated no earlier
         than fifteen (15) days prior to the Closing Date.

                  (d)  Certified  copies of  corporate  resolutions  of DynaMark
         authorizing it to enter into the transactions contemplated herein.

                  (e) Certified or cashier's checks, or equivalent instrument or
         funds,  from DynaMark,  made payable to Printronic and the Escrow Agent
         in the amounts determined pursuant to Section 1.7.

                  (f)  The  estimated  number  of  the  Fair,  Isaac  Shares  as
         determined  pursuant  to  Section  1.5  which  shall  be  delivered  to
         Printronic and the Escrow Agent.

                  (g)  Agreement   granting  certain   registration   rights  as
         described in Section 1.4.

                  (h) Noncompetition Agreements as required under Section 7.2.

                  (I) The Escrow Agreement described in Section 1.5.

                  (j) Documentation relating to the novation of the NCOA License
         to Printronic.

                  (k) Consulting Agreements as required under Section 7.3.

                  (l)   Documentation   relating  to  the   assumptions  of  the
         liabilities described in Section 1.6.

                  (m) Such other documents as Printronic  reasonably may request
         to carry out the transactions contemplated by this Agreement.

         6.4)  Failure  to  Obtain   Transfer  of  NCOA  License.   The  parties
acknowledge  and  understand  that pending  approval of the novation of the NCOA
License by the United States Postal  Service,  neither  Printronic  nor DynaMark
will be entitled to operate under the NCOA License.  The parties acknowledge and
agree that the risk of obtaining approval of the novation of the NCOA License by
the  United  States  Postal  Service  shall be on  DynaMark  after the  Closing.
DynaMark and  Printronic  shall use their best efforts to obtain the novation of
the NCOA License after the Closing.

         6.5) Employee  Expenses.  DynaMark may, but shall have no obligation to
hire any employees of Printronic  after the Closing Date.  Printronic  agrees to
take appropriate  action to enable DynaMark to hire such employees.  All amounts
due to the  employees of  Printronic  through the Closing Date for  commissions,
salary,  wages,  fringe  benefits,  pension  benefits,  sick leave and  vacation
benefits,  including  cash  bonuses  accrued  through the  Closing  Date and all
employment taxes incurred thereon,  will be paid in full as of the Closing Date,
but any such amounts not then due shall be paid  thereafter but on or before the
due date;  provided  DynaMark  agrees to assume any liabilities for accrued sick
leave and vacation  benefits  incurred by Printronic  prior to the Closing Date;
provided  further,  that DynaMark's total obligation for such accrued sick leave
and  vacation  benefits  shall not exceed  Fifty  Thousand  and  no/100  Dollars
($50,000.00).  DynaMark shall  thereafter hold Printronic  harmless  against any
claims by such  employee  for accrued  sick leave and  vacation  benefits to the
extent such claims relate to the obligations for accrued sick leave and vacation
benefits  for which  DynaMark  has  assumed  responsibility.  At the  request of
Printronic,  with respect to any employees of Printronic hired by DynaMark after
the closing,  DynaMark  shall pay the  commissions,  salary,  and wages  accrued
through the Closing Date by Printronic and all employment taxes incurred thereon
which shall be paid with DynaMark's  regular payroll.  The accrued  commissions,
salary,  wages and  employment  take shall be listed as a liability on the Final
Balance Sheet.  Any  employment  taxes advanced by DynaMark shall be advanced on
behalf of Printronic.

         6.6) Printronic Chance of Name. Printronic shall deliver to DynaMark on
or before the Closing  Date,  in a form  complete and  adequate  for filing,  an
amendment to Printronic's Articles of Incorporation,  changing Printronic's name
to a name that is not similar to  Printronic's  present name,  and shall provide
such consents and take any other action  required by DynaMark to enable DynaMark
to utilize Printronic's name, if DynaMark so desires.

         6.7) Prorations.  The business  operations of Printronic and the income
and expenses  attributable  thereto through the date  immediately  preceding the
Closing  Date  shall be payable by and for the  account  of  Printronic  and for
periods  thereafter  shall be payable by and for the  account of  DynaMark.  The
parties  shall  account to each other for all such items of income and  expense.
Allocation of items under these  proration  provisions  shall include but not be
limited  to work in  process,  power  and  utility  charges,  real and  personal
property taxes and rents and payments pertaining the Contracts being transferred
to DynaMark hereunder (to the extent not already included as prepaid expenses or
accrued expenses).

         6.8) Reorganization  Treatment.  DynaMark and Printronic shall take all
actions necessary to cause the Exchange and the other transactions  contemplated
by this Agreement to be treated for tax purposes as a reorganization  under Code
Section  368(a)(1)(C),  including  all  actions  necessary  to  comply  with the
"continuity of business  enterprise" and  "continuity of interest"  requirements
with respect thereto.

                                   ARTICLE 7.
                            POST-CLOSING OBLIGATIONS

         7.1) Further  Documents  and  Assurances.  At any time and from time to
time after the Closing Date,  each party shall,  upon request of another  party,
execute,  acknowledge  and deliver all such  further  and other  assurances  and
documents,  and  will  take  such  action  consistent  with  the  terms  of this
Agreement,  as may  be  reasonably  requested  to  carry  out  the  transactions
contemplated  herein and to permit  each party to enjoy its rights and  benefits
hereunder.

         7.2) Covenant Not to Compete.  Printronic and each of the  Shareholders
agree not to engage in competition with DynaMark  subsequent to the Closing Date
all as more  particularly set forth in the  Noncompetition  Agreements  attached
hereto as Exhibit 7.2.

         7.3)  Consulting   Agreements.   Each  Shareholder  agrees  to  provide
consulting  services to  DynaMark  subsequent  to the  Closing  Date all as more
particularly set forth in the Consulting  Agreements  attached hereto as Exhibit
7.3.

                                   ARTICLE 8.
                                 INDEMNIFICATION

         8.1)  Indemnification  by DynaMark.  DynaMark shall  indemnify and hold
Printronic and the Shareholders, and each of them, harmless from and against all
losses or damages suffered by Printronic  (including  reasonable attorneys fees)
which arise out of, relate to,  pertain to or concern any  misrepresentation  by
DynaMark,  or any failure of DynaMark to disclose any material fact necessary to
make any  statement  herein or in any other  document  furnished  by DynaMark to
Printronic  not  misleading,   or  any  breach  of  DynaMark's   warranties  and
representations  hereunder,  or any breach,  nonfulfillment or nonperformance by
DynaMark of any of their covenants,  dudes, or obligations  hereunder including,
without limitation, the payment and discharge of all Permitted Liabilities.

         8.2) Indemnification by Printronic and the Shareholders. Printronic and
the  Shareholders,  jointly and  severally,  shall  indemnify  and hold DynaMark
harmless from and against all losses or damages suffered by DynaMark  (including
reasonable attorneys' fees) which arise out of, relate to, pertain to or concern
any  misrepresentation  by  Printronic  or the  Shareholders,  or any failure of
Printronic or the  Shareholders  to disclose any material fact necessary to make
any  statement  herein or in any other  document  furnished by Printronic or the
Shareholders to DynaMark not misleading,  or any breach of Printronic's  and the
Shareholders'  warranties and representations  hereunder,  or any claim, demand,
action or proceeding  asserted by a creditor of Printronic  under the provisions
of  the  New  York  Bulk  Transfer  Act,  or  any  breach,   nonfulfillment   or
nonperformance  by Printronic  or the  Shareholders  of any of their  covenants,
duties,  or  obligations  hereunder.  Without  limiting  the  generality  or the
foregoing, Printronic and the Shareholders,  jointly and severally, guarantee to
DynaMark  that the amount of the  Accounts  Receivable  used for purposes of the
calculation  of the  Adjustment  Amount under  Section 1.8 will be paid during a
collection  period of one hundred  fifty (150) days  immediately  following  the
Closing to the extent that the actual  amount of Accounts  Receivable  collected
would have  required an  adjustment  to the Base  Consideration  pursuant to the
provisions of Section 1.8. At any time after the end of this  collection  period
but on or prior to one  hundred  eighty  (180)  days  after  the  Closing  Date,
DynaMark shall deliver to Printronic  and the  Shareholders a schedule of all of
those Accounts Receivable unpaid at the end of the collection period. Printronic
or the  Shareholders  shall  promptly  pay to  DynaMark  the full  amount of any
adjustment to the Base  Consideration  resulting from the failure to collect the
Accounts  Receivable in a manner  similar to that  described in Section  1.8(b).
DynaMark  shall not be obligated  to  undertake  any legal action to collect the
Accounts Receivable.  Printronic and the Shareholders shall have no liability to
DynaMark  for any  damages for such unpaid  Accounts  Receivable  except for the
amount of any adjustment to the Base Consideration.

         8.3) Third Party Claims. In the event of any claim for  indemnification
hereunder resulting from or in connection with any claim or legal proceedings by
a third party, the party entitled to indemnification ("Indemnified Party") shall
promptly give written  notice to the party from whom  indemnification  is sought
(the Indemnifying Party") and, if possible, no later than ten (10) days prior to
the time any  response to the asserted  claim is  required.  In the event of any
such claim for  indemnification  resulting from or in connection with a claim or
legal proceeding by a third party, the Indemnifying  Party may, at its sole cost
and  expense,   assume  the  defense  thereof;   provided,   however,  that  the
Indemnifying   Party   agrees  in  writing  to  pay  the  full  amount  of  such
indemnification  to the Indemnified Party. If the Indemnifying Party assumes the
defense of any such claim or legal proceeding,  the Indemnifying  Party shall be
entitled to select  counsel and take all steps  necessary in the  settlement  or
defense thereof; provided, however, that no settlement shall be made without the
prior  written  consent of the  Indemnified  Party  which  consent  shall not be
unreasonably withheld; and, provided further, that the Indemnified Party may, at
its own  expense,  participate  in any such  proceeding  with the counsel of its
choice. The parties shall cooperate with each other in the defense of such claim
and shall make  available  to each other any  nonprivileged  or  nonconfidential
information which a party may reasonably  request concerning such claim. So long
as the  Indemnifying  Party is in good faith defending such claim or proceeding,
the  Indemnified  Party shall not  compromise or settle such claims  without the
prior written consent of the Indemnifying Party;  provided that the Indemnifying
Party shall not by this Agreement permit to exist any lien, encumbrance or other
adverse charge upon any assets of any  Indemnified  Party.  If the  Indemnifying
Party does not assume the defense of any such claim or  litigation in accordance
with the terms hereof,  the  Indemnified  Party may defend against such claim or
litigation in such manner as it may deem appropriate (including, but not limited
to;  settling  such claim or  litigation  after giving notice of the same to the
Indemnifying Party) on such terms as the Indemnified Party may deem appropriate,
and the  Indemnifying  Party shall promptly  indemnify the Indemnified  Party in
accordance with the provisions of this Article 8.

         8.4) Set-Off.  In the event Printronic (or either of the  Shareholders)
fails to pay when due any claim DynaMark may have for  indemnification  pursuant
to this Article 8, or otherwise, DynaMark may, in addition to any other remedies
to which it may be  entitled,  set-off  any  amount  equal to  DynaMark's  claim
against the amounts otherwise owed by DynaMark to Printronic or the Shareholders
or any of them, under this Agreement,  the agreements  executed pursuant to this
Agreement,   or  otherwise.   DynaMark  shall  provide   Printronic  and/or  the
Shareholders,  as the case may be,  written notice of such set-off which written
notice shall contain a description (in reasonable  detail) of the claim on which
the setoff is based.  Such  written  notice  shall be  provided  within ten (10)
business days after the set-off is made.

         8.5)   Survival   Periods.   The   parties   hereto   agree   that  all
representations and warranties contained in this Agreement,  or any certificate,
document or other instrument delivered in connection herewith, shall survive the
execution  and  delivery  of  this  Agreement  and  the   consummation   of  the
transactions  contemplated  hereby,  regardless of any investigation made by the
parties hereto or their independent accountants or legal representatives,  for a
period ending on the third (3rd)  anniversary  of the Closing Date,  except that
representations and warranties relating to any liability for taxes of Printronic
shall  survive  without  limitation  (in  each  case,  the  "Survival  Period");
provided,  however, that no claim for breach of a representation or warranty may
be brought  under this  Agreement by any person  unless  written  notice of such
claim  shall  have  been  given on or  prior  to the last day of the  applicable
Survival  Period (in which event each such  representation  and  warranty  shall
survive the applicable  Survival Period until such claim is finally resolved and
all obligations with respect thereto are fully satisfied).

                                   ARTICLE 9.
                                     GENERAL

         9.1)  Exhibits.  Each Exhibit  delivered  pursuant to the terms of this
Agreement shall be in writing, and shall constitute a part of the Agreement.

         9.2) Notices.  Any notice or other communication  required or permitted
hereunder  shall be in  writing  and shall be deemed  to have been  given,  when
received,  if personally delivered,  and, when deposited,  if placed in the U.S.
mails for delivery by registered or certified  mail,  return receipt  requested,
postage prepaid, addressed as follows:

Printronic and the Shareholders:       Printronic Corporation of America, Inc.
                                       17 Battery Place
                                       New York, New York 10004-1298

                                       Leo R. Yochim
                                       737 Park Avenue, Apt. 17-C
                                       New York, New York 10021

                                       Susan Keenan
                                       737 Park Avenue, Apt. 17-C
                                       New York, New York 10021

with a copy to:                        Allen N. Ross, Esq.
                                       Warshaw, Burstein, Cohen, Schlesinger &
                                           Kuh, LLP
                                       555 Fifth Avenue
                                       New York, New York 10017

DynaMark:                              DynaMark, Inc.
                                       4295 Lexington Avenue North
                                       St. Paul, Minnesota 55126-6164

with a copy to:                        John J. Erhart, Esq.
                                       Fredrikson & Byron , P. A.
                                       1100 International Centre
                                       900 Second Avenue South
                                       Minneapolis, Minnesota 55402

Addresses  may be changed by written  notice  given  pursuant  to this  Section,
however  any such  notice  shall not be  effective,  if mailed,  until three (3)
working  days after  depositing  in the U.S.  mails or when  actually  received,
whichever occurs first.

         9.3)  Counterparts.  This Agreement may be executed in counterparts and
by different  parties on different  counterparts  with the same effect as if the
signatures thereto were on the same instrument.

         9.4)  Successors and Assign.  This Agreement  shall be binding upon and
inure to the benefit of the parties to this  Agreement  and their  successors or
assigns,  provided that the rights of Printronic and the Shareholders under this
Agreement  may not be  assigned  without the prior  written  consent of DynaMark
(except  that the  rights of  Printronic  may be  assigned  to the  Shareholders
pursuant to the  Liquidation of Printronic)  and the rights of DynaMark may only
be assigned to its parent  corporation,  its subsidiary,  or a subsidiary of its
parent  or  to  such  other  business   organization   which  shall  succeed  to
substantially all the assets and business of DynaMark or its parent.

         9.5) Headings.  The  descriptive  headings of the several  Articles and
Sections of this  Agreement  and of the several  Exhibits to this  Agreement are
inserted for convenience only and do not constitute a part of this Agreement.

         9.6) Expenses.  Except as otherwise provided herein,  each party hereto
shall each bear and pay for its own costs and expenses  incurred by it or on its
behalf in  connection  with the  transactions  contemplated  hereby,  including,
without  limitation,  all fees and  disbursements of attorneys,  accountants and
financial  consultants.  DynaMark  shall be  responsible  for and  shall pay any
sales, use or other transfer taxes associated with the transactions herein.

         9.7) Brokers'  Commissions.  The parties  represent and warrant to each
other that they have not  engaged  any broker or finder in  connection  with the
transaction described herein.

         9.8)  Entire  Agreement:   Modification  and  Waiver.  This  Agreement,
together  with the  Exhibits  and the related  written  agreements  specifically
referred to herein,  represents the only agreement among the parties  concerning
the subject  matter hereof and supersedes  all prior  agreements  (including the
Restated  Memorandum  of Intent  dated June 24, 1996)  whether  written or oral,
relating thereto. No purported amendment modification or waiver of any provision
hereof shall be binding,  unless set forth in a written  document  signed by all
parties  (in the case of  amendments  or  modifications)  or by the  party to be
charged  thereby (in the case of  waivers).  Any waiver  shall be limited to the
provision hereof and the circumstance or event specifically made subject thereto
and  shall  not be  deemed a waiver  of any  other  term  hereof  or of the same
circumstance or event upon any recurrence thereof.

         9.9)   Public   Announcements.   DynaMark   will   prepare  any  public
announcements of the transaction.  Neither  Printronic nor the Shareholders will
issue any press release or public announcement concerning, or otherwise divulge,
any  provisions  of  this  Agreement  or the  transaction  contemplated  by this
Agreement either prior to or after the Closing without the consent of DynaMark.

         9.10) Governing Law. This Agreement and the legal relations between the
parties shall be governed by and  construed in  accordance  with the laws of the
State of Minnesota.

         9.11) Survival of Representations, Warranties and Agreements. Except as
otherwise  provided  in  Section  8.5,  the   representations,   warranties  and
agreements  contained m this  Agreement  shall survive the Closing and remain in
full force and effect.

         IN  WITNESS  WHEREOF,  each  of the  parties  hereto  has  caused  this
Agreement to be executed in the manner  appropriate  to each,  all as of the day
and year first above written.

                                  DYNAMARK, INC.

                                  By     /s/ James Schoeller
                                         --------------------------------
                                    Its    Vice President
                                           ------------------------------

                                                             DYNAMARK

                                  PRINTRONIC CORPORATION OF AMERICA, INC.

                                  By     /s/  Leo R. Yochim
                                         --------------------------------
                                    Its    President
                                           ------------------------------
                                                             PRINTRONIC

                                  /s/ Leo R. Yochim
                                  ---------------------------------------
                                      Leo R. Yochim

                                  /s/ Susan Keenan
                                  ---------------------------------------
                                      Susan Keenan
                                                             SHAREHOLDERS