Exhibit 10W
                    LICENSE, ASSIGNMENT AND SUPPLY AGREEMENT

        AGREEMENT  effective  January 1, 1997, by and between  PREMIER  CONSUMER
PRODUCTS,  INC. ("PCP") and ADVANCED POLYMER SYSTEMS,  INC.  ("SYSTEMS") and its
wholly-owned  subsidiary,  PREMIER, INC.  ("PREMIER"),  (PREMIER and SYSTEMS are
hereafter collectively referred to as "APS").

                                     RECITAL

        A. APS is the  owner  of or  possesses  a  license  to the  right in the
Territory  to make,  use and sell in all fields  the  ExAct(R),  Every  Step(R),
Neet(R) and Take-Off(R) Products (the "Licensed  Products"),  subject to certain
obligations.

        B. APS is the owner of the  Microsponge(R)  System  technology  which is
useful in the development of consumer products.

        C. PCP desires to obtain the right to manufacture,  use, market and sell
the  Licensed  Products,  and APS is  willing  to grant to PCP such right on the
terms and conditions set forth in this Agreement.

        IT IS, THEREFORE, AGREED as follows:

        1. Definitions.

        The terms  defined in this  Article 1 shall,  for all  purposes  of this
Agreement, have the following meanings:

        "Affiliate" shall mean any corporation or other entity that directly, or
indirectly through one or more intermediaries, controls, is controlled by, or is
under  common  control  with the  designated  party but only for so long as such
relationship exists. For the purposes of this section, "Control" shall mean





ownership  of at least  fifty  percent  (or such  lesser  percent  as may be the
maximum  that may be  owned by  foreign  interests  pursuant  to the laws of the
country of  incorporation) of the shares of stock entitled to vote for directors
in the case of a corporation  and at least fifty percent (or such lesser percent
as may be the  maximum  that may be owned by foreign  interests  pursuant to the
laws of the country of  domicile)  of the  interests in profits in the case of a
business entity other than a corporation.

        "Effective Date" shall mean January 1, 1997.

        "ExAct Products" shall mean the acne treatment  products  currently sold
by APS under the ExAct trademark and any and all improvements to the Microsponge
System, Patent Rights or Know-How included therein that are made by or on behalf
of APS or PCP prior to December 31, 2003.

        "Every Step Product" shall mean the foot powder  product  currently sold
by APS  under the  Every  Step  trademark  and any and all  improvements  in the
Microsponge System,  Patent Rights or Know-How included therein that are made by
or on behalf of APS or PCP prior to December 31, 2003.

        "Know-How" shall mean all inventions,  discoveries,  trade secrets,  and
information,  whether or not  patented or  patentable,  together  with all data,
formulas,  procedures and results,  and improvements  thereon,  now or hereafter
developed or acquired  prior to December 31, 2003, by or on behalf of APS or PCP
and  proprietary or licensed with right to sublicense to APS, which relate to or
are  used  in  conjunction  with  the  development, 

                                      -2-




manufacture or use of the Microsponge System and Licensed Products.

        "Licensed  Products" shall mean the ExAct, Every Step, Neet and Take-Off
Products.

        "Manufacturing  Equipment and Tooling" means the manufacturing equipment
and  tooling  listed  on  Schedule  I,  which  schedule  shall not  include  any
Microsponge System manufacturing equipment or tooling.

        "Microsponge  System"  shall mean a delivery  system  comprising  highly
cross-linked copolymer beads with a mean particle size between 15 and 30 microns
and a loading capacity between 40 and 50 percent,  having a network of pores and
capable of containment and release as exemplified in U.S.  Patents No. 4,690,825
and No. 5,145,675 and any and all improvements thereof.

        "Neet   Agreement"   shall  mean  the  Trademark   License  and  Product
Development  Agreement  dated August 31, 1995,  by and between  Reckitt & Colman
(Overseas) and Reckitt & Colman SA as the first party and PREMIER and SYSTEMS as
the second party, a copy of which is attached as Exhibit A to this Agreement.

        "Neet Products" shall mean the cosmetic  depilatory products included in
"Licensed Products" as defined in the Neet Agreement.

        "Net Sales" shall mean amounts  invoiced on sales of a Licensed  Product
or any  other  product  described  in  Section  4.3  and  subject  to  royalties
thereunder  by PCP,  its  Affiliates,  sublicensees  and  permitted  assigns  to
independent, unrelated third parties in bona fide arms-length transactions, less
the following  deductions  actually  allowed and taken by such third 

                                      -3-




parties and not otherwise recovered by or reimbursed to PCP, its Affiliates,  or
permitted  assigns:  (i) cash and  quantity  discounts  in such  amounts  as are
customary in the trade to the extent  deducted  from the invoiced  price and set
forth  separately  in the  invoice;  (ii)  taxes on sales  (such as sales or use
taxes) to the extent added to the sales price and set forth  separately  as such
in the total amount  invoiced;  (iii) value added taxes when included as part of
the sales price and not  refunded to tie payor;  (iv)  freight,  insurance,  and
other  transportation  charges  to the extent  added to the sales  price and set
forth separately as such in the total amount invoiced; and (v) amounts repaid or
credited  by reason of  rejections,  defects  or  returns.  Net Sales  shall not
include  sales of a  Licensed  Product  between or among  PCP,  its  Affiliates,
sublicensees and permitted assigns.

        "Patent  Rights"  shall  mean any and all patent  application  or issued
patent  relating to the  Microsponge  System or to the  Licensed  Products or to
methods for making or using such System or Licensed  Product,  which  rights are
owned or acquired by or licensed to APS and which are filed or have issued prior
to or during  the term of this  Agreement  in the United  States or any  foreign
country or territory  thereof,  including any and all additions,  continuations,
continuations-in-part,   or  division  thereof  or  any  substitute  application
thereof,  any reissue or  extension  of any such  patent,  and any  confirmation
patent or  registration  patent or patent of addition  based on any such patent.
All United States patents and patent  applications  and all foreign  patents and
applications  currently  within this  

                                      -4-



paragraph  and  applicable  to this  Agreement are set forth in Exhibit B, which
Exhibit shall be amended as necessary to reflect changes or additions to the APS
Patent Rights.

        "Supply  Agreement"  shall  mean the  Supply  Agreement  referred  to in
Article  7 for the  supply  of this  Microsponge  System  containing  an  active
ingredient by APS to PCP, its Affiliates, sublicensees, and assigns.

        "Take-Off  Products"  shall mean  disposable  cloths  integrated  with a
cleanser and primarily  intended for removing  make-up that have been formulated
by APS and are  currently  sold by APS under the Take-Off  trademark and any and
all improvements to the Microsponge  System,  Patent Rights or Know-How included
therein made by or on behalf of APS or PCP prior to December 31, 2003.

        "Territory"  shall mean the United States and its possessions and Canada
in the case of the ExAct and Every Step  Products  and the United  States in the
case of the Take-off and Neet Products.

        2.     Disclosure of Information.

               2.1 Upon execution of this  Agreement and  thereafter  during the
term hereof,  each party shall  disclose to the other,  in confidence  under the
terms of  Article 3 hereof,  relevant  technical  information  as the same shall
become  available,   including   information  relating  to  the  safety  of  the
Microsponge System and any active ingredient  incorporated therein to the extent
necessary or useful to develop or manufacture a Licensed Product.  APS shall, at
the request of PCP and on a confidential basis subject to Article 3, allow PCP's
personnel to visit its manufacturing and research facilities and to consult with
its

                                      -5-




personnel,  at mutually  agreeable  times,  to discuss and review the  technical
information.  All technical information heretofore or hereafter disclosed by APS
to PCP  relating to a Licensed  Product  shall be deemed to have been  disclosed
pursuant to this Agreement including, but not limited to, Article 3 hereof.

        3. Confidentiality. Except as specifically authorized by this Agreement,
each party shall,  for the term of this  Agreement  and for five years after its
expiration or  termination,  keep  confidential,  not disclose to others and use
only for the purposes  authorized herein all technical  information  provided by
the  other  under  this  Agreement;   provided,   however,  that  the  foregoing
obligations  of  confidentiality   shall  not  apply  to  the  extent  that  any
information  is (i) already  known to the recipient at the time of disclosure as
evidenced by its prior written  records;  (ii) published or publicly known prior
to or after disclosure other than through  unauthorized acts or omissions of the
recipient;  (iii)  disclosed  in good faith to the  recipient  by a third  party
entitled  to make such  disclosure;  or (iv)  independently  developed  by or on
behalf of the recipient  without recourse to the disclosure herein as documented
in  writing.   Notwithstanding   the  aforesaid,   the  recipient  may  disclose
information to governmental agencies as required by law, and to vendors having a
need  to  know  and as  may be  necessary  for  the  recipient  to  perform  its
obligations  hereunder and to actual and prospective  acquirors of substantially
all of a party's  business of which this  Agreement is a part,  but only if such
disclosure  to  vendors  and  prospective  acquirors,   including  an  APS 

                                      -6-




toll manufacturer provided by APS pursuant to Section 7.3, is in accordance with
a written agreement imposing  essentially the same obligation of confidentiality
on such party as is imposed upon the recipient hereunder.

        4. Product and Trademark Licenses; Royalties.

               4.1 APS hereby  grants to PCP a license to make,  have made,  use
and sell  under the  Patent  Rights  and  Know-How  (i) the ExAct and Every Step
Products and respective  trademarks in the United States and its possessions and
Canada under their  respective  trademarks and (ii) the Take-Off  Products under
the Take-Off trademark in the United States; excluding, however, the Microsponge
System included in any such Product which shall be separately supplied by APS to
PCP and as to which the right to make and have made is specifically not licensed
to PCP pursuant to this Section 4.1.

               4.2 APS hereby  assigns  to PCP all of its rights  under the Neet
Agreement, including the right to make, have made, use and sell the Neet Product
under the Neet trademark in the United States pursuant to the Neet Agreement.

               4.3  Notwithstanding  Sections 4.1 and 4.2 above, PCP may use the
Every  Step,  ExAct,  Neet  (subject  to the  Neet  Agreement)  and/or  Take-Off
trademarks  in  connection  with the sale of other  products  in the  respective
Territories in consideration of the payment of an earned royalty on Net Sales of
any such other product as set forth in Section 4.6 through 4.10 hereof.

               4.4 The licenses set forth in Section 4.1 shall include the right
to grant sublicensees and shall be exclusive in

                                      -7-




all  fields  of   distribution   in  the   respective   Territories,   provided,
nevertheless,  that APS may grant  licenses in the  applicable  Territory to the
ExAct  Products but not to the ExAct  trademark (i) to one other company such as
Mary Kay for  distribution  in the  market  serviced  by a  distribution  system
utilizing  representatives  selling products directly to the general public, and
(ii) to other  companies  that  promote  the ExAct  Products  primarily  through
doctors and other medical professionals.  Any such licenses by APS other than to
PCP shall be subject  to the  condition  that PCP shall have the first  right of
negotiation to manufacture the Product (but not the Microsponge  System) for APS
to supply the other  licensees.  Except as set forth in this  Section  4.4,  APS
agrees  that  during  the term of this  Agreement  it will not  license  or make
available to any third party any rights in the  Territory to make (other than to
a subcontractor  of APS), use or sell a Microsponge  System  containing  benzoyl
peroxide in or for use in a product for treatment of acne.

               4.5 If PCP's  manufacturing  rights become effective  pursuant to
Section 7.3 hereof, APS also hereby grants to PCP, and consents to PCP having, a
license  in its  Territories,  with the  right to grant  sublicenses,  under APS
Patent  Rights and  Know-How  to make and have made the  Microsponge  System for
inclusion only in a Licensed Product sold under the licensed  trademark for such
Product.

               4.6 In consideration  for the licenses  granted,  and that may be
granted for no additional royalty or consideration 

                                      -8-




other than as set forth below in this  Section  4.6,  PCP will (i) pay to APS an
earned  royalty of ten percent of Net Sales of each Licensed  Product other than
the Neet Product and each other  product  described in Section 4.3 hereof and an
earned royalty of seven percent of Net Sales of the Neet Product for a period of
seven  years  from the  Effective  Date,  provided,  that the  total  cumulative
royalties  payable by PCP to APS on  cumulative  Net Sales as of the end of each
twelve-month  period  beginning on the Effective Date shall be not less than the
amounts set forth on Schedule II and provided,  further, that if there should be
an underpayment of minimum royalties in any twelve-month  period, it may be made
up by  royalty-bearing  Net Sales in the succeeding  twelve-month  period to the
extent  that such Net Sales  exceed the level of Net Sales  required to make the
minimum royalty payment applicable to such succeeding  twelve-month period, and,
if not so made  up,  payment  of the  shortfall  in  royalties  for the  earlier
twelve-month  period shall be made with the first quarterly report after the end
of the succeeding  twelve-month  period;  and (ii) assume and timely perform all
the obligations of PREMIER under the Neet Agreement accruing after the Effective
Date,  including but not limited to the payment of royalties  under Article 6 of
said agreement.

               4.7  Earned  royalty  payments  under  section  4.6 shall be made
within 45 days  following  the end of each  calendar  quarter,  and each payment
shall include  royalties which shall have accrued during said calendar  quarter.
Such  quarterly  payments  shall  be  accompanied  by  a  report  setting  forth
separately  the Net Sales of 

                                      -9-




each Licensed  Product sold during said calendar quarter in each country and the
calculation of royalties  payable for such calendar  quarter.  In addition,  any
underpayment  of the  minimum  royalties  set  forth  on  Schedule  II  and  not
subsequently  made up as set forth  above  shall be paid with the report for the
last quarter of the twelve-month  period  following the  twelve-month  period in
which the shortfall occurred.

               4.8 The remittance of royalties  payable on Net Sales outside the
United  States  shall be made to APS to the  extent  permitted  by law in United
States dollars at the free market rate of exchange of the currency, as published
in the most recent issue of the Wall Street  Journal,  of the country from which
the royalties are payable on the particular  date the  particular  United States
dollars  are  transmitted  for payment as  royalties,  less any  withholding  or
transfer taxes which are applicable.  PCP shall supply APS with proof of payment
of such  taxes  deducted  from  the  royalties  payable  to APS and paid on APS'
behalf.

               4.9 If the  transfer  or the  conversion  of all or a part of the
remittance into the United States dollar  equivalent in any such instance is not
lawful or possible,  the payment of such part of the royalties  shall be made by
the deposit thereof,  in the currency of the country where the sale on which the
royalty  was based was made,  to the credit and account of APS or its nominee in
any  commercial  bank or trust  company of APS' choice  located in that country.
Notification  of such choice of bank or trust  company  shall be given to PCP at
least  thirty days prior to the date that any payment is due.  Prompt  notice of
deposits  by PCP  

                                      -10-




shall be given to APS. APS also agrees that any tax burden levied by any country
on  payments  due or made by PCP to APS under this  Agreement  shall be borne by
APS.

               4.10 PCP and its  Affiliates,  licensees  and  permitted  assigns
shall keep and  maintain  records of Net Sales.  Such  records  shall be open to
inspection at any mutually  agreeable  time during normal  business hours within
two  years  after  the  royalty  period  to  which  such  records  relate  by an
independent  certified  public  accountant (or the equivalent in countries other
than the United States)  reasonably  acceptable to PCP but selected by APS. Said
accountant  shall have the right to examine  the records  kept  pursuant to this
Agreement and report findings of said examination of records to APS only insofar
as it is  necessary  to  evidence  any error on the part of PCP.  This  right of
inspection shall be exercised only once with respect to each country of sale for
any calendar year. The cost of such inspection  shall be borne by APS unless the
result of such examination is the  determination  that Net Sales in a particular
country have been understated by at least three percent for any calendar year in
which  event PCP shall  bear the  reasonable  cost of such  inspection  for such
country.

        5. Assignments; Returns.

               5.1 APS  hereby  assigns,  transfers  and sells to PCP all of its
right, title and interest to:

                       (a)  All  ExAct,  Every  Step,   Take-Off  and  Neet  raw
material,  work-in-process,  finished  product and packaging  inventories  to be
listed on Schedule III promptly after

                                      -11-




December  31,  1996,  that are  owned  by APS and have a shelf  life of at least
twelve months on the Effective  Date,  which  inventories  shall not include any
Microsponge System inventories.

                       (b) The Manufacturing Equipment and Tooling.

                       (c) All  prepayments  and  credits  for  advertising  and
promotional materials.

                       (d) All of APS' rights to use the name "Premier, Inc." as
a corporate name, and as part of this Agreement APS agrees to change the name of
"Premier, Inc." forthwith upon the closing.

               5.2 In consideration of the assignments and transfers made by APS
pursuant to Section 5.1,  PCP agrees to pay to APS, in three equal  installments
on January 31, 1997,  March 31, 1997,  and April 30, 1997, the book value of the
inventories,  Machinery  Equipment and Tooling and  prepayments  and credits for
advertising and promotional  materials so assigned and transferred,  as shown on
the books of APS  maintained in accordance  with  generally-accepted  accounting
principles  consistently  applied,   including  write-offs  and  write-downs  of
obsolete and unmarketable inventories and other materials.

               5.3  Without   limitation  of  any  other  rights  PCP  may  have
hereunder,  APS agrees that if any  Licensed  Products  are  returned to PCP (i)
which were sold by or for the account of APS prior to January 1, 1997 or (ii) as
a result of a manufacturing  or packaging  defect existing when shipped from the
APS  warehouse,  APS shall  reimburse  PCP in an amount  equal to the payment or
credit  that  PCP  provides  in  respect  of such  returned  Licensed  

                                      -12-



Products;  provided,  however,  that  in  no  case  shall  the  amount  of  APS'
reimbursement  obligation  hereunder exceed the sum of the invoice price of such
returned  Licensed  Products plus reasonable costs associated with their return;
and  provided  further  that PCP shall use  commercially  reasonable  efforts to
resolve  disputes  with  customers so as to minimize the amount and frequency of
such  returns.  The  amount to be  reimbursed  to PCP will be  adjusted  for all
saleable  finished  Products  which can be taken  into  inventory  and valued in
accordance with the prices set forth in Schedule III hereto.

        6. PCP Purchase Option.

               6.1 PCP shall have the exclusive  option to purchase from APS all
rights to make,  have  made,  use and sell the  Licensed  Products  (but not any
Microsponge  System included therein) and to the ExAct,  Every Step and Take-Off
trademarks  in the  Territories  on December 31, 2003,  by (i) payment to APS on
December 31, 2003, of the excess, if any, of $7,000,000 over the total royalties
paid  by  PCP to APS  with  respect  to Net  Sales  (including  minimum  royalty
payments)  from the  Effective  Date through  December 31, 2003,  and (ii) PCP's
agreement  to pay to APS  royalties  as set forth in Section 4.6 on Net Sales of
the Licensed Products and other products  described in Section 4.3 hereof for an
additional three years through December 31, 2006.

               6.2 PCP shall  exercise the foregoing  option by giving notice in
writing to APS of its  decision  to do so not later than June 30,  2003.  In the
event PCP exercises the foregoing option,  the parties shall enter into an asset
purchase agreement 

                                      -13-




containing seller representations,  covenants and warranties equivalent to those
contained in Article 12 hereof.

               6.3 In the event that PCP does not exercise the foregoing option,
(i)  all of the  licenses  granted  to PCP by APS  under  this  Agreement  shall
terminate  on December 31, 2003 and all such rights shall revert to APS and (ii)
effective on such date PCP shall  reassign to APS the right to make,  have made,
use and sell the Neet  Product  under the Neet  trademark  in the United  States
pursuant to the Neet Agreement.

        7. Manufacture and Supply.

               7.1 APS agrees to manufacture  and supply to PCP, its Affiliates,
sublicensees and any permitted assignee,  and PCP, its Affiliates,  sublicensees
and any permitted  assignee shall  purchase from APS,  their entire  Microsponge
System  requirements  for  inclusion  in Licensed  Products  including  Licensed
Products as to which PCP has purchased  the rights  pursuant to Section 6 above.
Manufacturing  by APS will be  conducted  to  conform  with  good  manufacturing
practices as may be required from time to time by governmental  regulations.  It
is  intended  that the items to be  supplied  shall be  limited  to  Microsponge
Systems  shipped in bulk,  unless  otherwise  requested by PCP for good business
reasons and within the reasonable capabilities of APS.

               7.2 The parties shall enter into one or more  appropriate  Supply
Agreements  covering  the  manufacture  and supply of  Microsponge  Systems  for
incorporation in Licensed Products. Each Supply Agreement shall include warranty
of merchantability or fitness for use, appropriate provisions relating to price,

                                      -14-




minimum purchase requirements,  specifications, record keeping, term, compliance
with specifications and applicable  governmental  requirements,  rights to audit
and  review  cost,  quality  assurance  procedures  including  optional  on-site
inspections,  aid and assistance to PCP to set up its own manufacturing facility
(either  within or outside  the  United  States) if  permitted,  provisions  for
reasonable notice to APS of supply requirements, and other appropriate terms for
agreements  of this type.  With respect to price,  APS will sell all items at no
greater than 100 percent of its fully burdened cost of  manufacture,  calculated
on  the  basis  of  manufacturing  operations  at 80  percent  capacity  and  in
accordance  with  generally-accepted  accounting  principles  and  other  supply
agreements  between APS and PCP. Such agreement shall provide for the continuing
purchase  and  supply  of all  of  PCP'S,  its  Affiliates',  sublicensees'  and
permitted assignees'  requirements of such items. Each Supply Agreement shall be
negotiated in an atmosphere of good faith and reasonableness.

               7.3 If APS is unable  or shall  otherwise  fail to supply  all of
PCP's and its Affiliates',  sublicensees' and permitted assignees'  requirements
of a  particular  Microsponge  System as  contemplated  in the Supply  Agreement
described  in Section 7.2 above,  APS shall use its best  efforts to provide for
supply from third parties capable of supplying such items.  Any such third party
shall be a toll  manufacturer who has agreed to essentially the same obligations
of  confidentiality  as provided in Section 3 hereof.  Such third  parties shall
demonstrate to PCP's  satisfaction that they can supply PCP and its Affiliates',
and 

                                      -15-




permitted assignees'  requirements for such Microsponge Systems for a continuous
period of 90 days.  The 180-day  period  referred to below shall  commence  only
after such third  parties  shall fail to supply  PCP's and its  Affiliates'  and
permitted assignees'  requirements after such 90-day period. In the event of APS
supplying such items from such third  parties,  APS shall cause such items to be
supplied to PCP at a price not to exceed 100 percent of APS' fully burdened cost
of manufacture  in its own  manufacturing  facility,  calculated on the basis of
manufacturing  at 80 percent  of  capacity  and in  accordance  with  generally-
accepted  accounting  principles.  APS hereby grants to PCP, effective upon such
failure  continuing for 180 days, and PCP shall  thereafter have a license under
APS  Patent  Rights and  Know-How  to  manufacture,  or have  manufactured,  the
particular  Microsponge  System.  Such right and license shall continue  without
regard to whether APS shall thereafter become able or willing to supply all such
requirements. Further, APS shall notify PCP of its inability or unwillingness to
supply PCP with all of PCP's requirements of the Microsponge  Systems as soon as
APS is aware of such facts.  The 90-day and 180-day periods  referred to in this
Section 7.3 shall not be extended by the force majeure  provisions of Section 18
hereof.

        8. Transitional Support. APS agrees that through April 30, 1997, it will
make available to PCP its facilities and personnel to promote and distribute the
Licensed  Products in the same fashion as promoted and distributed  prior to the
Closing  Date in order to provide  an orderly  transition  of the  business.

                                      -16-




In  consideration  of such transition  services,  PCP will pay to APS monthly in
advance the estimated  fully-loaded cost to APS of such services.  At the end of
the transition  period,  the actual  fully-loaded costs of such services will be
computed by the parties and any  underpayment  will  forthwith be paid to APS by
PCP and any overpayment will forthwith be refunded by APS to PCP.

        9. Additional Products. At the option of PCP, APS agrees to negotiate in
good faith  from time to time for the  development  on behalf of PCP by APS,  at
APS'  fully-loaded  development  cost, of additional 0-T-C consumer products for
foot care or benzoyl  peroxide  products for treatment of acne that utilize APS'
Microsponge System and any improvements thereof. Such obligation of APS shall be
subject to any preexisting agreements of APS. In addition, APS shall consider at
its option  any  request  by PCP that APS  develop on behalf of PCP other  O-T-C
consumer  products  that utilize APS'  Microsponge  System and any  improvements
thereof.

        10. Patents, Trademarks, Infringement.

               10.1  If in  the  opinion  of  either  party  any  issued  patent
contained in APS Patent Rights has been  infringed in the Territory by a product
in competition with a Licensed Product or any trademark  licensed  hereunder has
been  infringed in the Territory by a third party,  such party shall give to the
other party notice of such alleged  infringement,  in which event APS may at its
discretion  take such  steps as it may  consider  necessary  to  prosecute  such
infringement.  If APS,  after such  notice,  elects to bring  suit,  it shall be
entitled  to all  damages  recovered  as a 

                                      -17-




result of said infringement.  If APS brings suit, other than with respect to the
ExAct trademark in Canada,  and is unable to terminate the  infringement  within
two years from the date of original notice by PCP of the infringement,  Licensed
Product  covered by such APS Patent  Rights or  trademark  shall  thereafter  be
treated for royalty purposes as if it were not covered by such APS Patent Rights
or  trademark  for so long as the  infringement  continues.  PCP shall  have the
right, at its own expense,  to be represented by counsel in any such litigation.
If APS,  after such notice from PCP,  elects not to bring suit,  it shall notify
PCP of such  election  within 30 days after receipt of such notice and PCP shall
then  have the  right  to  bring  suit at its own  expense  or,  if APS does not
diligently  prosecute such suit in a manner reasonably  necessary to protect the
rights  of  PCP  hereunder,  PCP  shall  similarly  have  the  right  to  assume
prosecution  of the suit at its own  expense.  PCP shall  also have the right to
bring suit if APS fails to institute suit within six months from the date of the
original notice of  infringement  by PCP. In any litigation  brought by PCP, PCP
shall have the right to use and sue in APS' name,  and APS shall have the right,
at its own expense, to be represented by counsel. If PCP brings such suit, other
than with respect to the ExAct trademark in Canada, all royalty obligations with
respect to the Licensed Product competitive with the product reasonably believed
to  be  infringing,  on a  country-by-country  basis,  shall  be  suspended  and
royalties  permitted  to  accrue in a special  account  on PCP's  books for that
purpose.  APS shall be entitled to be paid such

                                      -18-





royalties  on  termination  of any such suit  reduced by  reasonablE  litigation
expenses incurred by PCP. If PCP receives any recovery or damages, said recovery
or damages  shall be retained by PCP.  Neither  party shall settle any such suit
without the written consent of the other party if such  settlement  would impair
or prejudice the rights of the other party.

               10.2  In  the  event  PCP  is  sued  by a  third  party  charging
infringement  of a  patent  resulting  from  the  manufacture,  use or sale of a
Microsponge  System in a Licensed  Product or an infringement of a third party's
rights  resulting  from the use of a  trademark  pursuant  to the  license  of a
trademark  hereunder  (excluding,  however,  the use of the ExAct  trademark  in
Canada),  PCP shall promptly  notify APS.  During the pendency of such suit, PCP
shall have the right to apply up to 50% of the  royalties on such product in the
country of suit due to APS from the alleged infringing  Licensed Product against
its litigation expenses reasonably incurred in such suit.

               10.3 In the  event  that,  pursuant  to a  judgment  in any  suit
claiming infringement of a patent or trademark of a third party by a Microsponge
System  incorporated in a Licensed Product,  PCP is required to pay damages or a
royalty to, grant a sublicense to, or enter into a  cross-licensing  arrangement
with a third party as a result of such claimed infringement or in the event of a
settlement  of  such  suit  consented  to by APS  (which  consent  shall  not be
unreasonably  withheld)  requiring  damages  or  royalty  payments  to be  made,
sublicenses to be granted,  or  cross-licenses to be entered into, APS shall pay
one-half of such

                                      -19-



damages or royalty payments.

               10.4  APS  warrants  that it is  presently  not  aware of (i) any
patents or patent  applications  owned by a third party and not  licensed to APS
and licensed or to be licensed to PCP hereunder  which would be infringed by the
practice of the presently  existing Know-How or Patent Rights that are or may be
licensed or sublicensed to PCP hereunder or by the  manufacture,  use or sale of
the Microsponge  System based thereon to be  incorporated in a Licensed  Product
or,  (ii)  except  for the  right to use the  ExAct  trademark  in  Canada,  any
trademark owned by a third party and not licensed to APS that would be infringed
by the sale in the Territory of a Licensed Product under its present  trademark,
nor has APS received any claims by third parties with respect to such matters.

        11. Ownership of Technology.  The Microsponge System,  including but not
limited to  Know-How as  applicable  to the  Microsponge  System,  conceived  or
reduced to practice  during the term of this  Agreement or within one year after
the term of this  Agreement  by  Employees  or agents of APS or PCP shall be the
sole property of APS and may be licensed or  transferred  by APS for any purpose
that is not inconsistent  with its obligations  under this Agreement but subject
to the rights of PCP set forth herein.

        12. Warranties and Representations.

               12.1 APS warrants and represents  that, to its knowledge,  it has
full right,  title, and interest in and to or the right to practice all Know-How
and Patent Rights relating to the  Microsponge  System and that it has the right
to enter into 

                                      -20-




the licenses and  assignment  set forth  herein;  that there are no  outstanding
written or oral  agreements  inconsistent  with this  Agreement;  and that it is
empowered  to enter  into this  Agreement  and grant the  licenses  and make the
assignments  provided  herein  without  burdens,  encumbrances,  restraints,  or
limitations  of any kind which  could  adversely  affect the rights of PCP under
this Agreement except as may be set forth herein.

               12.2 APS  warrants  and  represents  that it will  prosecute  and
maintain the patent  applications  and patents included in APS Patent Rights and
any federal and state trademark  registrations  set forth in Exhibit C hereto to
the extent that they cover Licensed Products.

               12.3 APS  warrants and  represents  that it knows of no rights of
others that would impede PCP's  ability to sell any Licensed  Product  except as
provided in the Neet  Agreement,  provided  that APS has approved in writing any
claims to be made for the Licensed Products.

               12.4 APS  warrants  and  represents  that this  Agreement  covers
substantially  all of PREMIER's  business of which the  Licensed  Products are a
part,  that the  assignment is valid under the Neet Agreement and that by virtue
of  such  assignment  PCP  will  acquire  all of  PREMIER's  rights  under  such
Agreement.  APS will  promptly  inform  Reckitt & Colman  Overseas and Reckitt &
Colman S.A. of the  assignment  and secure an  acknowledgement  from them of the
assignment and of PCP as the assignee.

               12.5  APS  warrants  and  represents  that any  filings  with and
consents and approvals of any governmental  agencies, 

                                      -21-




including but not limited to the United States Food and Drug Administration,  to
the extent required in connection with the offer,  shipment and sale of Licensed
Products where presently sold in the applicable Territory have been obtained and
are in full force and effect and will not expire or be  adversely  affected as a
result of this Agreement.

        13. Indemnification.  APS agrees to indemnify,  defend and hold harmless
PCP from and against  any and all  claims,  costs,  expenses,  damages,  losses,
actions or  liabilities  in  connection  with  injuries to persons and  property
caused or alleged to be caused by defects in or relating  to  Licensed  Products
manufactured or sold prior to the Effective Date or sold by APS to PCP hereunder
for resale.

        14. Term.  Unless sooner  terminated as herein provided,  this Agreement
shall  become  effective  on the  Effective  Date and shall  continue  in effect
thereafter until terminated in accordance with the terms hereof.

        15. Termination.

               15.1  Either  PCP or APS may  terminate  this  Agreement  and any
licenses  granted  herein upon breach of any of the material terms herein by the
other party  (including  failure to pay earned royalties when due) upon 45-days'
prior written notice; provided that if during said 45 days the party so notified
cures the breach  complained of then this Agreement shall continue in full force
and effect.

               15.2  Termination of  this  Agreement  shall  not  terminate  the
obligations of PCP to make any payments pursuant to Sections

                                      -22-



4.6 and 6.1 or the obligations of confidentiality imposed on either party.

        16. Publicity. Neither party will originate any publicity, news release,
public  comment or other public  announcement,  written or oral,  whether to the
press, to stockholders,  or otherwise,  relating to this Agreement,  without the
written  consent of the other party  (which  consent  shall not be  unreasonably
withheld),  except for such announcement  which in accordance with the advice of
legal  counsel to the party  making such  announcement  is required by law.  The
party making any announcement  which is required by law will,  unless prohibited
by law,  give the other party an  opportunity  to review the form and content of
such  announcement  and comment  before it is made.  Either party shall have the
right to make such  filings  with  governmental  agencies as to the contents and
existence  of  this  Agreement  as  it  shall   reasonably   deem  necessary  or
appropriate.

        17. Assignability.

               17.1 This  Agreement  may not be assigned by either party without
the prior written consent of the other,  which consent shall not be unreasonably
withheld,  provided, that in any event either party may assign this Agreement an
Affiliate  or to any  party  that  acquires  substantially  all of such  party's
business of which this Agreement may be a part.

               17.2 No  assignment  permitted  by this Article 17 shall serve to
release  either party from  liability  for the  performance  of its  obligations
hereunder.

                                      -23-




        18. Notices.  All notifications,  demands,  approvals and communications
required to be made under this Agreement shall be validly given if and when made
by mail prepaid and registered or certified (return receipt requested) addressed
to the address of the party to whom  directed (as herein set forth or the latest
change  thereof  notified to the  addressor).  The parties hereto shall have the
right to  notify  each  other of  changes  of  address  during  the life of this
Agreement.

If to APS,                          ADVANCED POLYMER SYSTEMS, INC.
                                    3696 Haven Avenue
                                    Redwood City, California 94063
                                    Attention:  President

If to PCP,                          PREMIER CONSUMER PRODUCTS, INC.
                                    106 Grand Avenue
                                    P. O. Box 9610
                                    Englewood, New Jersey 07631
                                    Attention:  Chairman

        Any such  notice  mailed  as  aforesaid  shall be  deemed  to have  been
received by and given to the  addressee  on the date  specified on the notice of
receipt and delivery returned to the sender.

               19.  Force  Majeure.  In the event of any failure or delay in the
performance by a party of any provision of this Agreement due to acts beyond the
reasonable control of such party (such as, for example, fire, explosion,  strike
or  other  difficulty  with  workmen,   shortage  of  transportation  equipment,
accident,  act of God, or compliance with or other action taken to carry out the
intent or purpose  of any law or  regulation),  then such party  shall have such
additional  time  to  perform  as  shall  be  reasonably   necessary  under  the
circumstances.  In the event of such failure or delay,  the affected  party will
use its best efforts,  consonant with sound business  judgment and to the extent
permitted by law,

                                      -24-




to correct such failure or delay as expeditiously as possible.

        20. Miscellaneous.

               20.1 This  Agreement is intended to define the full extent of the
legally  enforceable  undertakings  of the parties  hereto  with  respect to the
subject matter hereof, and no promise or representation,  written or oral, which
is not set forth  explicitly in this Agreement is intended by either party to be
legally  binding.  Both parties  acknowledge that in deciding to enter into this
Agreement and to consummate  the  transaction  contemplated  hereby  neither has
relied upon any statements or representations, written or oral, other than those
explicitly set forth in this Agreement.

               20.2  It is the  desire  and  intent  of  the  parties  that  the
provisions of this Agreement shall be enforced to the extent  permissible  under
the laws and public policies applied in each  jurisdiction in which  enforcement
is sought.  Accordingly,  if any particular  provision of this  Agreement  which
substantially affects the commercial basis of this Agreement shall be determined
to be invalid or  unenforceable,  such provision shall be amended as hereinafter
provided to delete therefrom or revise the portion thus determined to be invalid
or unenforceable,  such amendment to apply only with respect to the operation of
such provision of this Agreement in the particular  jurisdiction  for which such
determination  is made.  In such  event,  the  parties  agree to use  reasonable
efforts to agree on substitute  provisions,  which, while valid, will achieve as
closely as possible the same economic effects or commercial basis as the 

                                      -25-




invalid  provisions,  and this Agreement  otherwise shall continue in full force
and effect.  If the parties  cannot agree to such revision  within 60 days after
such invalidity or unenforceability is established,  the matter may be submitted
by either party to  arbitration  as provided in this  Agreement to finalize such
revision.

               20.3 The  waiver by a party of any  single  default  or breach or
succession  of defaults or breaches by the other shall not deprive  either party
of any right  under this  Agreement  arising  out of any  subsequent  default or
breach.

               20.4 All matters  affecting  the  interpretation,  validity,  and
performance  of this  Agreement  shall be  governed  by the laws of the State of
California without regard to the conflicts of laws principles of such state.

               20.5 Nothing in this Agreement  authorizes either party to act as
agent for the other party as to any matter. The relationship between APS and PCP
is that of independent contractors.

               20.6 Any and all disputes between the parties relating in any way
to the  entering  into of this  Agreement  and/or  the  validity,  construction,
meaning,  enforceability,  or  performance  of  this  Agreement  or  any  of its
provisions, or the intent of the parties in entering into this Agreement, or any
of its  provisions,  or any dispute  relating to patent validity or infringement
arising under this Agreement shall be settled by arbitration.  Such  arbitration
shall be conducted at New York,  New York, if initiated by APS, or at Palo Alto,
California, if 

                                      -26-




initiated by PCP, in accordance  with the rules then  pertaining of the American
Arbitration  Association  with a panel of three  arbitrators.  Each party  shall
select one  arbitrator and the two selected  arbitrators  shall select the third
arbitrator.  If the two selected  arbitrators cannot agree on a third arbitrator
then the American Arbitration  Association shall select said arbitrator from the
National  Panel  of  Arbitrators.  Reasonable  discovery  as  determined  by the
arbitrators shall apply to the arbitration  proceeding.  Judgment upon the award
rendered  by the  arbitrators  may be entered in any court  having  jurisdiction
thereof.  The  successful  party in such  arbitration,  in addition to all other
relief  provided,  shall be entitled to an award of all its reasonable costs and
expenses  including  attorney  costs.  Both  parties  agree  to  waive,  and the
arbitrators shall have no right to award,  punitive or consequential  damages in
connection with an arbitration proceeding hereunder.

        IN WITNESS  WHEREOF,  the  undersigned  have caused this Agreement to be
duly executed by their duly authorized officers on the date first above written.


                         PREMIER CONSUMER PRODUCTS, INC.



                         By:________________________________

                         Title:_____________________________




                         ADVANCED POLYMER SYSTEMS, INC.

                                      -27-





                         By:________________________________

                         Title:_____________________________




                         PREMIER, INC.



                         By:________________________________

                         Title:_____________________________




         The undersigned  hereby  guarantees the performance by Premier Consumer
Products, Inc. of all of its obligations under the agreement set forth above.


                         LANDER CO., INC.



                         By: _______________________________

                         Title: ____________________________


                                      -28-




                                    EXHIBIT B


                                  Patent Rights



USA Issued Patents -

         #4,690,825
         #5,145,675



Canadian Issued Patents -

         #128,355



                                      -29-





                                    EXHIBIT C


                                   Trademarks



           Microsponge                        1,481,281

           EveryStep                          1,788,744

           ExAct Design                       1,971,569

           ExAct                              1,782,010

           Take-Off                           1,304,541


                                      -30-








                                   SCHEDULE I


                       Manufacturing Equipment and Tooling






                                   SCHEDULE II


                            Minimum Royalty Schedule


                                              Cumulative Total
                                             Minimum Royalties
                                            ------------------
                     Year I                   $     525,000

                     Year II                      1,050,000

                     Year III                     1,700,000

                     Year IV                      2,350,000

                     Year V                       3,175,000

                     Year VI                      4,000,000

                     Year VII                     5,000,000
              
              
              
        In the event that the Neet  Agreement  should be terminated by Reckitt &
Colman  (Overseas)  Limited  and  Reckitt  & Colman  SA in  accordance  with the
provisions of Section 11.2 of the Neet Agreement:
       
               (i)  the  Minimum  Royalties  for Years IV through  VII set forth
                    above shall be reduced as follows:


                     Year IV                    $ 2,150,000

                     Year V                     $ 2,775,000

                     Year VI                    $ 3,400,000

                     Year VII                   $ 4,200,000
 

and in consideration of such reduction

               (ii) APS shall be  entitled  to retain any  termination  payments
                    made by  Reckitt & Colman  (Overseas)  Limited  or Reckitt &
                    Colman SA pursuant to Section 11.3 of the Neet Agreement.






                                  SCHEDULE III


                                   Inventories


                (To be prepared promptly after December 31, 1996)