EXECUTIVE EMPLOYMENT AGREEMENT

                  EXECUTIVE  EMPLOYMENT  AGREEMENT (this "Agreement") made as of
this 24th day of October,  1997,  between  Mendocino  Brewing  Company,  Inc., a
California  corporation,  having its principal  place of business at 13351 South
Highway 101, Hopland, California ("Company"), and Norman Franks ("Executive").

                              W I T N E S S E T H:

                  WHEREAS,  Executive  possesses  a  detailed  knowledge  of the
business and affairs of Company, its policies, methods, personnel and customers;
and

                  WHEREAS,  Company  recognizes  Executive's  importance  to the
growth and  success  of Company  and  desires  to assure  Executive's  continued
contribution  and to  compensate  him in a manner which it has  determined  will
reinforce and encourage his continued attention and dedication; and

                  WHEREAS,  Executive is desirous of committing himself to serve
Company on the terms herein provided;

                  NOW, THEREFORE, in consideration of the foregoing,  and of the
respective covenants and agreements of the parties herein contained, the parties
hereto hereby agree as follows:

         1.       Employment.
                  ----------

                  (a) Company hereby employs Executive for the period commencing
on the date of this  Agreement and ending  fourteen (14) months from the date of
this Agreement,  unless such employment is sooner terminated as provided in this
Agreement.  In the event  Executive  continues in the  full-time  employment  of
Company  after the end of such term,  such  continued  employment  shall be on a
month-to-month basis terminable at any time, with or without cause, by Executive
or Company upon 30 days' notice.

                  (b) Executive  hereby accepts  employment under this Agreement
and  agrees  to devote  all his best  efforts  and his full  time and  attention
exclusively  to the  business  and affairs of  Company.  During the term of this
Agreement,  Executive  shall  report  to,  and shall  perform  such  duties  and
responsibilities  as may be assigned to him by, the Chief  Executive  Officer or
such other  person as the Chief  Executive  Officer or Chairman  may  designate.
Company shall retain full direction and control of the manner, means and methods
by which Executive  performs the services for which he is employed hereunder and
of the place or places at which such services shall be rendered. Notwithstanding
the  foregoing,  Executive's  principal  office  shall be in the  Hopland/Ukiah,
California area.



                  (c) Executive  shall observe and comply with  Company's  rules
and regulations as provided in any employee policy manual of the Company.

                  (d) Executive  acknowledges that this Agreement supersedes any
previous  employment  agreements  he may  have had  with  the  Company  and such
previous  employment  agreements  are deemed  terminated  as of the date of this
Agreement.

         2.       Compensation.

                  (e) Base Salary.  Executive  shall be paid, for his employment
hereunder,  a base salary at the annual rate of Seventy-Nine  Thousand and Eight
Dollars ($79,008) during the term of this Agreement,  payable in accordance with
the  Company's  standard  payroll  practices  as in  effect  from  time to time,
prorated in any partial year of  employment.  Executive  shall be eligible for a
salary  increase  after  the  first  year of the  term of this  Agreement,  such
increase, if any, to be determined by the Company in its sole discretion.

                  (f) No Obligation to Use Services.  Even though the Company is
obligated to pay  Executive  the  compensation  specified in Section  2(a),  the
Company shall not be obligated to use the  Executive's  services during the term
of this  Agreement,  and shall not be  liable  to the  Executive  in any way for
failure to do so in whole or in part.

                  (g)   Reimbursements.   Executive   shall   be   entitled   to
reimbursement  for reasonable travel and other business expenses incurred in the
performance  of his duties under this  Agreement in accordance  with the general
policy of Company,  as it may change from time to time,  provided that Executive
provides  an  itemized  account  together  with  supporting  receipts  for  such
expenditures  in  accordance  with the  requirements  set forth in the  Internal
Revenue Code of 1986, as amended, and related regulations,  subject to the right
of  Company  at any  time to  place  reasonable  limitations  on  such  expenses
thereafter to be incurred or reimbursed.

                  (h)  Withholding.  Company  shall be entitled to withhold from
any  compensation  paid or payable  hereunder such amounts on account of payroll
taxes,  income taxes and other similar matters as are required to be withheld by
applicable law.

                  (i) Insurance.  Company may, at its discretion,  secure at its
own  expense a  "key-man"  life  insurance  policy  upon the life of  Executive,
payable to Company in the event of Executive's death.  Executive agrees that any
such insurance policy shall be for Company's benefit only, and acknowledges that
no person claiming by or through  Executive shall have any right to the proceeds
of such insurance policy. Executive agrees to execute all documents and take all
acts  reasonably  requested  by Company to secure and enjoy the benefits of such
insurance  policy.   The  Company  shall  not  terminate  any  policy  of  life,
disability,  health or other insurance on Executive (other than group insurance)
without first offering to transfer such policy to Executive;  provided, however,
that the Company shall have no further obligations under such policy.

                  (j) Vacation.  Executive shall be entitled to a number of paid
vacation  days in each calendar  year in  accordance  with Company  policy as in
effect  from time to time.  Such paid

                                       2


time  off  shall  be taken at  times  which  do not  interfere  with the  normal
operation of Company's business.

                  (k)  Benefit  Plans.  Subject  to any  limitations  imposed by
applicable  law,  Executive  shall be  eligible  to  participate  in all Company
employee benefit  programs,  including  without  limitation,  medical and dental
coverage, life insurance, profit sharing, retirement,  pension and tax-qualified
plans, in substantially  the same manner and to substantially the same extent as
other Company employees. Nothing in this agreement shall preclude Company or any
affiliate of Company from  terminating or amending any employee  benefit plan or
program at any time or from time to time.

                  (l) Bonuses.  Executive shall be entitled to periodic  bonuses
in amounts and on such terms as the Company may from time to time  determine  in
its sole discretion.

                  (m)  Registration  Rights.  Executive  shall  be  entitled  to
registration  rights in  accordance  with the terms of the  Registration  Rights
Agreement  dated  as of  the  date  hereof  regardless  of  any  termination  of
Executive's  employment.  Executive  hereby waives any  registration  rights the
Company may previously have granted to him.

                  (n)  Benefits  Retained  by  Company.   All  rights,   assets,
opportunities,   and  other  benefits   accruing  as  a  result  of  Executive's
performance hereunder shall be deemed the property of Company, including without
limitation,  accounts,  leads, reciprocal actions promised by third parties, and
gratuities  from  vendors,   prospective  vendors,   business  associates,   and
prospective business associates.

         3.       Executive's Business Activities.

                  (o)  Executive  shall  devote  his entire  professional  time,
attention  and  energy   exclusively  to  the  performance  of  his  duties  and
responsibilities  for Company and its affiliates.  Executive shall not, directly
or  indirectly,  (i)  substantially  be engaged in or  concerned  with any other
commercial  duties or  pursuits,  (ii)  render  services  to any third party for
compensation or other benefit,  or (iii) engage in any other business  activity;
provided,  however,  that nothing in this  Agreement  restricts  Executive  from
continuing  his existing  involvement  with trade and  community  organizations,
becoming  involved with similar trade and community  organizations,  or assuming
greater  leadership  responsibilities  within such organizations so long as such
activities do not  materially  interfere  with the  performance  of  Executive's
duties hereunder.

                  (p)  Executive  agrees that during the term of his  employment
under  this  Agreement,  he will  engage  in no  business  or other  activities,
directly  or  indirectly,  which are or may be  competitive  with or which might
place him in a competing position to that of Company without obtaining the prior
written consent of Company.  Nothing in this Agreement  restricts Executive from
engaging in reasonable  consumer education (such as teaching the art of brewing)
and trade  association or professional  activities,  provided such activities do
not materially  interfere with the performance of Executive's  duties hereunder.
The  Company  shall be  entitled  to any  honoraria,  stipend  or  other  income
Executive may receive from such activities provided that the Company pays all of
Executive's reasonable expenses in connection with such activities.

                                       3


         4.       Termination of Employment by Company.

                  (q)  For  Cause.   Notwithstanding   anything  herein  to  the
contrary,  Company may  terminate  this  Agreement  and  Executive's  employment
hereunder at any time,  with or without notice,  for cause.  Termination of this
Agreement and Executive's employment hereunder shall be deemed to be "for cause"
in the event that Executive (i) violates any provision of this  Agreement,  (ii)
demonstrates bad faith with intent to harm or indifference toward potential harm
to the Company,  willful  misconduct  or negligence  in the  performance  of his
obligations  hereunder,  (iii)  violates  any  laws or  regulations,  including,
without limitation,  any rules or regulations of the Bureau of Alcohol,  Tobacco
and Firearms or any state or local  beverage  control  authority or agency other
than immaterial violations which are not likely to adversely affect the Company,
(iv) engages in actions  constituting  misconduct,  dishonesty or neglect in the
performance of his duties and  responsibilities,  a refusal to follow directions
from  the  Board  or  the  Chairman,   or  a   dereliction   of  his  duties  or
responsibilities  hereunder,  or  (v)  engages  in  conduct  that,  when  viewed
objectively,  is likely to materially  adversely  affect  Company's  reputation,
including,  without  limitation,  dishonesty,  illegal  use of drugs or abuse of
drugs or alcohol. Upon said termination, Company shall be under no obligation to
Executive, except to pay his accrued and unpaid base salary and benefits through
the date of termination and vacation pay to the date of said termination.

                  (r) Without  Cause.  Company may terminate  this Agreement and
Executive's  employment  hereunder at any time, with or without notice,  without
cause.  Upon any such  termination  without cause,  Executive  shall be paid the
remaining amount owed under this Agreement in one lump sum at an 8% discount.

                  (s) Alternative Termination Benefit. If the Company terminates
Executive's  employment at any time after eight (8) months from the date of this
Agreement  without following the Grievance Process (as defined below) or, if the
Executive has taken the Specific  Actions (as defined  below) but still has been
terminated  and not for cause (as defined in Section 4(a)  above),  then Company
shall  pay  Executive  a  severance  benefit  equal to up to six (6)  months  of
Executive's  base  salary.  The amount of such  payment  shall be reduced by any
payments  for  services  Executive  receives  from other  employers  during such
six-month  period.  In addition,  no such benefit will be payable for any months
with  respect to which  Executive is paid  pursuant to Section  4(b) above.  For
example,  if  Executive's   employment  was  terminated  without  following  the
Grievance  Process  and  without  cause ten (10)  months  after the date of this
Agreement,  Executive would receive a lump sum payment  pursuant to Section 4(b)
for the four months  remaining  under the term of this  Agreement  and after the
term of this  Agreement  has  expired,  Executive  would be  entitled to two (2)
months of base salary as provided in this  subsection  (c). For purposes of this
subsection  (c),  the  "Grievance  Process"  shall mean the  Company (i) advises
Executive  in  writing  of the  nature  of the  Company's  dissatisfaction  with
Executive's  performance  and the  consequences  thereof,  (ii)  meets  with the
Executive  to discuss  such  matters,  (iii)  prepares a written  summary of the
meeting  with  specific  actions  Executive  is to take to remedy the  Company's
dissatisfaction  (the  "Specific  Actions"),  and  (iv)  terminates  Executive's
employment  or takes other  disciplinary  action if Executive  fails to take the
Specific  Actions within the time  specified and to the Company's  satisfaction.
Nothing in this subsection (c) relating to the Grievance Process or the Specific
Actions  shall  in any  way  limit  the  ability  of the

                                       4


Company to terminate Executive's  employment hereunder,  with or without notice,
without cause as set forth in Section 4(b) above.

         5. Termination of Employment by Executive.  After three months from the
date hereof,  Executive may terminate this Agreement and Executive's  employment
hereunder, with or without notice. Upon any such termination, Executive shall be
paid the  remaining  amount owed under this  Agreement  in one lump sum at an 8%
discount.

         6. Beer Allowance.  Upon Executive's  termination other than for cause,
Executive will be entitled to a post-termination  beer allowance of one case per
week for five years from the date of termination.

         7.  Disability.  In the event  Executive shall become unable to perform
his duties in substantially  the manner,  and to the extent required  hereunder,
due to  physical  or mental  illness or  disability,  from any  cause,  and such
failure to perform  said duties shall  continue for the period of time  required
for Executive to be entitled to benefits for total  disability  available  under
any long term disability plan that the Company provides to its employees and all
applicable federal and state disability benefit programs,  then Company may give
Executive  notice of  termination  of this  Agreement.  The  termination of this
Agreement  will become  effective  upon  receipt by  Executive  of the notice of
termination.  Executive's  salary payable hereunder shall be paid up through the
date on which the  termination  of this  Agreement  pursuant  to this  Section 7
becomes effective.

         8. Death of  Executive.  In the event of the death of Executive  during
the period of his employment  hereunder,  Executive's  salary payable  hereunder
shall be paid up through the end of the month in which the date of death occurs,
and thereafter  Company's  obligations  hereunder shall cease and this Agreement
shall terminate.

         9.       Assignment and Transfer.

                  (t) Executive's  rights and  obligations  under this Agreement
shall  not be  transferable  by  assignment  or  otherwise,  and  any  purported
assignment, transfer, or delegation thereof shall be void.

                  (u) This  Agreement  shall  inure to the  benefit  of,  and be
enforceable  by, any purchaser of  substantially  all of Company's  assets,  any
corporate successor to Company or any assignee thereof.

         10.  Obligations  Surviving  Expiration  or  Termination.   Executive's
obligations  under Section 12,  Section 13, Section 14 and Section 15(k) of this
Agreement  shall  survive  expiration  or  termination  of  this  Agreement  and
termination  of  employment  hereunder  for any  reason  to the  extent  therein
provided.  All such  obligations  shall be binding  upon  Executive's  heirs and
personal  representatives and shall inure to the benefit of Company's successors
and assigns.

         11. No Inconsistent Obligations. Executive represents and warrants that
there exist no obligations,  legal or otherwise,  inconsistent with the terms of
this Agreement or with his

                                       5


undertaking employment with Company.  Executive will not disclose to Company, or
use, or induce Company to use, any  proprietary  information or trade secrets of
others.

         12.  Obligations  of or to Other  Entities.  Executive  represents  and
warrants that there exist no obligations  or  liabilities of or claims  against,
and  that  Executive  has  no  obligation  of  any  kind  to,  any  corporation,
partnership or other business  entity,  of which Executive is or was a principal
shareholder,  partner  or  principal  owner,  other  than  those  that have been
disclosed in writing to Company.

         13.  Non-Solicitation.  For a period  of one year  from and  after  the
termination of his  employment  hereunder for any reason,  Executive  shall not,
without the prior written  consent of Company,  directly or  indirectly  employ,
solicit for  employment,  or advise or  recommend  to any other person that such
other person employ or solicit for  employment,  any  full-time  employee of the
Company or any of its affiliates  during the period of such employment.  Neither
shall  Executive,  during  the same  period,  induce or  attempt  to induce  any
officer,  consultant,  full-time or  part-time  employee,  agent or  independent
contractor  to leave the employ of the  Company or any of its  affiliates  or to
cease to provide the services then provided to Company or any of its affiliates.
Additionally,  Executive shall not employ any full-time  employee of the Company
or any of its  affiliates  until at least  three  months  after such  employee's
voluntary, or involuntary but without cause,  termination from Company or any of
its affiliates.

         14.  Existence of  Confidential  Information.  The Company owns and has
developed  and  compiled,  and will  develop and  compile,  certain  proprietary
techniques and confidential  information  which have great value to its business
(referred to in this  Agreement  collectively  as  "Confidential  Information").
Confidential  Information includes not only information disclosed by the Company
to Executive, but also information developed or learned by Executive as a direct
result of his  engagement  by the  Company  under this  Agreement.  Confidential
Information is to be broadly defined,  and includes all information  which is in
fact  confidential  that has or could have commercial  value or other utility in
the business in which the Company is engaged or contemplates  engaging,  and all
information  of which the  unauthorized  disclosure  could be detrimental to the
interests of the  Company,  whether or not such  information  is  identified  as
Confidential  Information  by the  Company.  By example and without  limitation,
Confidential   Information   includes  any  and  all  confidential   information
concerning  trade secrets,  techniques,  processes,  formulas,  marketing plans,
business  plans,  strategies,   forecasts,  unpublished  financial  information,
budgets,  projections,  customer and supplier identities,  characteristics,  and
agreements. Executive  shall  keep  the   Company's   Confidential   Information
confidential.

         15.      Miscellaneous.

                  (v) Attorneys' Fees.  Should either party hereto, or any heir,
personal  representative,  successor or assign of either party hereto, resort to
litigation  or  arbitration  to  enforce  this  Agreement,  the party or parties
prevailing  in such  litigation  shall be  entitled,  in  addition to such other
relief as may be granted, to recover its or their reasonable  attorneys fees and
costs in such litigation from the party or parties against whom  enforcement was
sought.

                                       6


                  (w)  Governing  Law. This  Agreement  shall be governed by and
construed according to the laws of the State of California without regard to the
principles thereof regarding conflict of laws.

                  (x)  Entire  Agreement.  This  Agreement  contains  the entire
agreement and understanding  between the parties hereto and supersedes any prior
or  contemporaneous  written or oral  agreements  between  them  respecting  the
subject matter hereof.

                  (y) Amendment. This Agreement may be amended only by a writing
signed by Executive and by Company's Chairman.

                  (z)  Severability.  If  any  term,  provision,   covenant,  or
condition of this Agreement,  or the application thereof to any person, place or
circumstance, shall be held to be invalid, unenforceable, or void, the remainder
of this Agreement and such term, provision, covenant, or condition as applied to
other persons, places and circumstances shall remain in full force and effect.

                  (aa) Construction. The headings and captions of this Agreement
are  provided  for  convenience  only  and are  intended  to have no  effect  in
construing or  interpreting  this  Agreement.  The language in all parts of this
Agreement shall be in all cases construed  according to its fair meaning and not
strictly for or against Company or Executive.

                  (bb) Rights  Cumulative.  The rights and remedies  provided by
this Agreement are cumulative, and the exercise of any right or remedy by either
party hereto (or by its successor),  whether pursuant to this Agreement,  to any
other  agreement,  or to law,  shall not preclude or waive its right to exercise
any or all other rights and remedies.

                  (cc)  Nonwaiver.  No failure or neglect of either party hereto
to any instance to exercise any right, power or privilege hereunder or under law
shall constitute a waiver of any other right,  power or privilege or of the same
right,  power or  privilege in any other  instance.  All waivers by either party
hereto  must be  contained  in a  written  instrument  signed by the party to be
charged and, in the case of Company, by Company's Chairman.

                  (dd) Remedy for Breach.  The parties hereto agree that, in the
event of breach or threatened  breach of any covenants of Executive,  the damage
or imminent  damage to the value and the goodwill of Company's  business are not
capable of  quantification,  and that  therefore any remedy at law or in damages
shall be inadequate. Accordingly, the parties hereto agree that Company shall be
entitled to injunctive  relief  against  Executive in the event of any breach or
threatened  breach of any of such  provisions by  Executive,  in addition to any
other relief available to Company under this Agreement or under law.

                  (ee)  Notices.  Any  notice,  request,   consent  or  approval
required or permitted to be given under this  Agreement or pursuant to law shall
be sufficient if in writing, and if and when delivered personally,  by facsimile
or sent by certified or registered  mail, with postage  prepaid,  to Executive's
residence (as noted in Company's  records),  or to Company's principal executive
office, as the case may be.

                                       7


                  (ff)  Assistance in Litigation.  Executive  shall,  during and
after  termination  of  employment,   upon  reasonable   notice,   furnish  such
information  and proper  assistance to Company as may  reasonably be required by
Company in connection with any litigation in which it or any of its subsidiaries
or affiliates is, or may become, a party.

                  (gg)  Arbitration.  Any controversy,  claim or dispute arising
out of or relating  to this  Agreement  or to  Executive's  employment  with the
Company,  including  claims for  discrimination,  unpaid wages,  claims based on
common  law  or  statute,   either  during  the  existence  of  the   employment
relationship or afterwards,  between the parties hereto, their assignees,  their
affiliates,  their  attorneys,  or  agents,  shall be  settled  by  arbitration.
Arbitration  shall be conducted in  accordance  with the then  prevailing  labor
arbitration rules of the American Arbitration  Association (the "AAA"), with the
following  exceptions  if in  conflict:  (a) one  neutral  arbitrator  shall  be
selected in  accordance  with the AAA rules;  (b) each party to the  arbitration
will pay 50% of the expenses and fees of the arbitrator; and (c) arbitration may
proceed in the absence of any party if written notice  (pursuant to the American
Arbitration  Association's  rules and  regulations)  of the proceedings has been
given to such party. The location of the arbitration  shall be in San Francisco,
California.  The parties agree to abide by all decisions and awards  rendered in
such proceedings.  Such decisions and awards rendered by the arbitrator shall be
final and conclusive and may be entered in any court having jurisdiction thereof
as a basis of judgment and of the issuance of execution for its collection.  All
such  controversies,  claims or disputes shall be settled in this manner in lieu
of any  action  at  law or  equity;  provided  however,  that  nothing  in  this
subsection  shall be  construed  as  precluding  the Company or  Executive  from
bringing an action for injunctive relief or other equitable relief.  The parties
shall keep confidential the existence of the claim, controversy or disputes from
third parties (other than  arbitrator),  and the determination  thereof,  unless
otherwise required by law.

                  (hh) Action by the Company.  Whenever this Agreement refers to
a decision or action to be taken by the  Company,  such action shall be taken on
behalf of the Company by the Board of Directors, or by a duly authorized person.

                  (ii) Role of Enterprise Law Group. Executive acknowledges that
Enterprise  Law  Group,  Inc.,  counsel  to the  Company,  has  not  represented
Executive  in  connection  with  any  aspect  of  this  Agreement,  and  has not
undertaken  to  perform  any  services  on behalf of  Executive.  Executive  has
obtained any desire to legal advice from  separate  counsel of  Executive's  own
choosing or has freely chosen not to do so.

         IN WITNESS WHEREOF,  the undersigned have executed this Agreement as of
the date set forth above.


EXECUTIVE



/s/ Norman Franks
- -------------------------------
Norman Franks

                                       8


MENDOCINO BREWING COMPANY, INC.

By:      /s/  H. Michael Laybourn
         ---------------------------------------------
         Name:    H. Michael Laybourn
         Title:   Chairman and Chief Executive Officer