EXHIBIT 23.01

                       CONSENT OF INDEPENDENT ACCOUNTANTS

     We hereby consent to the incorporation by reference in the Registration
Statement on Form S-8 (SEC File No. 333-39923) of U.S.A. Floral Products, Inc.
of our report dated March 20, 2000, except for Note 7 as to which the date is
March 24, 2000 appearing on page 36 of this Annual Report on Form 10-K.

/s/ PricewaterhouseCoopers LLP

Washington, D.C.
March 30, 2000