EXHIBIT 11


                      THE LIMITED, INC. AND SUBSIDIARIES

                       COMPUTATION OF PER SHARE EARNINGS

                     (Thousands except per share amounts)


                                      Thirteen Weeks Ended
                                      --------------------
                                      April 30,    May 1,
                                         1994       1993
                                      ---------   --------
                                            
 
Net income                             $ 47,276   $ 44,225
                                       ========   ========
 
Common shares outstanding:
 
  Weighted average                      379,454    379,454
 
  Dilutive effect of stock options          671      1,324
 
  Weighted average treasury shares      (21,562)   (16,724)
                                       --------   --------
 
  Weighted average used to calculate
   net income per share                 358,563    364,054
                                       ========   ========
 
Net income per share                       $.13       $.12
                                       ========   ========