EXHIBIT 23.1
 
                      CONSENT OF INDEPENDENT ACCOUNTANTS
   
We hereby consent to the incorporation by reference in the Prospectus
constituting part of this Registration Statement on Form S-4 of Viacom
International Inc. of our report dated February 14, 1996 included in Item 8 of
the Viacom Inc. Annual Report on Form 10-K for the year ended December 31,
1995 and of our reports dated June 3, 1994 appearing on page F-2 and page 4 of
Item 14(a) in the Paramount Communications Inc. Transition Report on Form 10-K
for the eleven month period ended March 31, 1994, as amended by Form 10-K/A
Amendment No. 1 dated July 29, 1994 and as further amended by Form 10-K/A
Amendment No. 2 dated August 12, 1994 included in the Viacom Inc. Current
Report on Form 8-K filed with the Securities and Exchange Commission on April
14, 1995. We also consent to the reference to us under the heading "Experts"
in such Prospectus.     
 
/s/ Price Waterhouse LLP
Price Waterhouse LLP
 
New York, New York
   
June 18, 1996