ARTHUR ANDERSEN LLP



                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


As independent public accountants, we hereby consent to the incorporation by
reference in this Form S-3 Registration Statement of our report dated 
February 2, 1996, included in IBAH, Inc.'s Form 10-K for the year ended 
December 31, 1995, and to all references to our Firm included in this Form S-3
Registration Statement.



ARTHUR ANDERSEN LLP

Philadelphia, Pa.,
  December 6, 1996