ARTHUR ANDERSEN LLP



                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


As independent public accountants, we hereby consent to the incorporation by
reference in this Post-Effective Amendment No. 1 to Form S-4 Registration
Statement on Form S-3 of our report dated February 2, 1996, included in IBAH,
Inc.'s Form 10-K for the year ended December 31, 1995, and to all references to
our Firm included in this Post-Effective Amendment No. 1 to Form S-4
Registration Statement on Form S-3.



ARTHUR ANDERSEN LLP

Philadelphia, Pa.,
  December 6, 1996