Exhibit  No. 10(iii)(d)


                          MANAGEMENT ACHIEVEMENT PLAN

                                   PLAN TEXT


                         ADOPTED BY BOARD OF DIRECTORS

                               NOVEMBER 28, 1983



                         AS AMENDED FEBRUARY 25, 1985

                         AS AMENDED FEBRUARY 23, 1987

                         AS AMENDED NOVEMBER 30, 1987

                         AS AMENDED NOVEMBER 28, 1988

                         AS AMENDED FEBRUARY 25, 1991

                         AS AMENDED NOVEMBER 25, 1991

                         AS AMENDED NOVEMBER 30, 1992

                         AS AMENDED SEPTEMBER 27, 1993

                         AS AMENDED NOVEMBER 24, 1993

                         AS AMENDED FEBRUARY 22, 1994

                         AS AMENDED NOVEMBER 21, 1994

                         AS AMENDED DECEMBER 17, 1995

                         AS AMENDED FEBRUARY 25, 1996

                         AS AMENDED DECEMBER 16, 1996

 
                       ARMSTRONG WORLD INDUSTRIES, INC.
                       --------------------------------

                MANAGEMENT ACHIEVEMENT PLAN FOR KEY EXECUTIVES
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                                  (PLAN TEXT)
                                  -----------

1. Purpose
   -------

   The Armstrong World Industries, Inc. (the "Company") Management Achievement
   Plan (the "Plan") is designed to promote the financial success of the Company
   by recognizing the significant contributions individual employees can make to
   the achievement of Company goals. Its objectives are to motivate key Company
   and subsidiary employees to produce outstanding results by providing the
   opportunity to earn financial rewards in relation to the attainment of
   corporate and business unit goals.

   The Plan is based on the concept that the Company establishes for each
   participant at the beginning of the year a target incentive award based on
   the achievement of specific corporate and business unit goals. When the year
   is over, the results actually achieved will be evaluated against these goals
   to determine the amount, if any, of additional compensation earned by
   individuals participating in the Plan.

2. Administration
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   The Plan shall be administered by the Management Development and Compensation
   Committee (the "Committee") of the Board of Directors with the advice and
   counsel of the Chief Executive Officer of the Company. Designated subsidiary
   companies may adopt this Plan.

3. Eligibility
   -----------

   The intent of the Plan is to extend participation only to those key employees
   whose duties and responsibilities give them the opportunity to make a
   continuing material and substantial impact on the achievement of organization
   goals. The Chief Executive Officer will annually determine the non-officer
   participants and recommend officer participants to the Committee.

 
4. Incentive Awards
   ----------------

   A) At the beginning of each year, the Chief Executive Officer shall present
      to the Committee criteria for evaluating performance against corporate and
      business unit goals for the purposes of determining the incentive awards
      which shall be paid for the year.
 
   B) At the same time, the Chief Executive Officer shall recommend to the
      Committee a target award expressed as a percentage of salary for each
      participant.
 
   C) As soon as practical following the close of each year, the Chief Executive
      Officer shall evaluate the levels of corporate and business unit
      achievement and recommend to the Committee the incentive amount earned by
      the participants.
 
   D) Absent specific Board authorization to the contrary, no awards under the
      corporate achievement segment of the Plan shall be authorized as to any
      year in which the consolidated Company results fail to achieve a minimum
      return on stockholders' equity of 8.5%.
 
5. Time of Payment
   ---------------
   Awards under this Plan shall be paid as soon as practicable after the yearly
   financial results have been determined.

6. Miscellaneous Provisions
   ------------------------

   A) Condition of Award - Plan participants who terminate employment for
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      reasons other than retirement, disability, death or involuntary
      termination not for cause prior to the completion of the Plan year are not
      entitled to receive any awards under this Plan. Plan participants who
      retire, become disabled, die are involuntarily terminated for reasons
      other than cause or are reassigned to a noneligible position on or after
      the last workday of March may be eligible for awards on a prorated basis.
 
   B) No Assignment or Transfer - Awards are payable only to the participant,
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      except in the case of death or legal incapacity at the time of payment,
      award may be paid to his heirs, estate or legal guardian. No awards under
      the Plan or any rights or interests 


                                     -2-
 
      therein shall be assignable or transferable by a participant.
 
   C) No Rights to Awards - No employee or other person shall have any claim or
      -------------------
      right to be granted an award under the Plan. Neither the Plan nor any
      action taken hereunder shall be construed as giving any employee any right
      to be retained in the employ of the Company or any of its subsidiaries.
 
   D) Withholding Taxes - The Company shall have the right to deduct from all
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      awards hereunder paid all taxes required by law to be withheld with
      respect to such awards.
 
   E) Funding of Plan - The Company shall not be required to establish any
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      special or separate fund or to make any other segregation of assets to
      assure the payment of any award under the Plan.
 
7. Effective Date of the Plan
   --------------------------
   The effective date of the Plan shall be November 28, 1983.