EXHIBIT 23.1 INDEPENDENT AUDITORS' CONSENT - -------------------------------------------------------------------------------- The Board of Directors Whole Foods Market, Inc.: We consent to the use of our report incorporated herein by reference and to the reference to our firm under the heading "Experts" in the prospectus. /s/ KPMG Peat Marwick LLP KPMG Peat Marwick LLP Austin, Texas July 14, 1997