_______________________________________________________________________________

                      MRS. FIELDS' ORIGINAL COOKIES, INC.




                                  $40,000,000
                         Aggregate Principal Amount of
                      10% Series C Senior Notes due 2004


                      ____________________________________

                               PURCHASE AGREEMENT

                          Dated as of August 13, 1998

                      ____________________________________



Jefferies & Company, Inc.                           BT Alex. Brown Incorporated

_______________________________________________________________________________

 
                                  $40,000,000
                         Aggregate Principal Amount of
                      10.% Series C Senior Notes due 2004


                                      of


                      MRS. FIELDS' ORIGINAL COOKIES, INC.


                              PURCHASE AGREEMENT


                                                            August 13, 1998

JEFFERIES & COMPANY, INC.
BT ALEX. BROWN INCORPORATED
 c/o      Jefferies & Company, Inc.
          11100 Santa Monica Boulevard
          Los Angeles, California 90025

Ladies and Gentlemen:

  Mrs. Fields' Original Cookies, Inc., a Delaware corporation (the .Company.),
proposes to issue and sell to Jefferies & Company, Inc. (.Jefferies.) and BT
Alex. Brown Incorporated (.BT.) (each, an .Initial Purchaser,. and,
collectively, the .Initial Purchasers.) an aggregate of $40,000,000 in principal
amount of its 10.% Series C Senior Notes due 2004 (the .Senior Notes.), subject
to the terms and conditions set forth herein.  The Senior Notes are to be issued
pursuant to the provisions of an indenture (the .Indenture.), dated as of
November 26, 1997, and amended as of the Closing Date (as defined), among the
Company, the Guarantors (as defined) and The Bank of New York, as trustee (the
 .Trustee.).  The Senior Notes and the Exchange Notes (as defined) issuable in
exchange therefor are collectively referred to herein as the .Notes..  The Notes
will be guaranteed (together with any future guarantees of the Notes, the
 .Guarantees.) by The Mrs. Fields' Brand, Inc., a Delaware corporation (.MFB.).
Upon consummation of the Great American Transactions (as defined), Great
American Cookie Company, Inc., a Delaware corporation (.Great American.) will
guarantee the Notes.  As of the date of this agreement, the term .Guarantors.
refers to MFB, and upon consummation of the Great American Transactions, the
term .Guarantors. will also refer to Great American in the sections referred to
on the signature page to this agreement executed by Great American.  Capitalized
terms used but not defined herein shall have the meanings given to such terms in
the Indenture.

  Concurrently with the offering of the Senior Notes (the .Offering.), the
Company will (i) acquire all of the outstanding capital stock and subordinated
indebtedness of Cookies USA, Inc. a Delaware corporation (.Cookies USA.), and
pay certain liabilities of Great American (the .Great American Acquisition.),
(ii) finance the acquisition of a total of 29 Great American franchise stores
from two Great American franchisees (the .Franchise Acquisition.) and (iii)
finance a tender offer and consent solicitation (the .Great American Tender
Offer.) for all the outstanding $40 million aggregate amount of Great American's
10.% Senior Secured Notes due 2001 (the .Great American Senior Notes.). The
Great American Acquisition, the Franchise Acquisition and the Great American
Tender Offer are referred to herein as the .Great American Transactions..

                                       1

 
  1.           OFFERING CIRCULAR.  The Senior Notes will be offered and sold to
               -----------------                                               
the Initial Purchasers pursuant to one or more exemptions from the registration
requirements under the Securities Act of 1933, as amended (the .Securities
Act.).  The Company and MFB have prepared an offering memorandum, dated August
13, 1998 (the .Offering Circular.), relating to the Senior Notes and the
Guarantees.

  Upon original issuance thereof, and until such time as the same is no longer
required pursuant to the Indenture, the Senior Notes (and all securities issued
in exchange therefor, in substitution thereof or upon conversion thereof) shall
bear the following legend:


     .THIS SECURITY (OR ITS PREDECESSOR) EVIDENCED HEREBY HAS NOT BEEN
     REGISTERED UNDER THE U.S. SECURITIES ACT OF 1933, AS AMENDED (THE
     .SECURITIES ACT.), AND, ACCORDINGLY, MAY NOT BE OFFERED, SOLD, PLEDGED OR
     OTHERWISE TRANSFERRED WITHIN THE UNITED STATES OR TO, OR FOR THE ACCOUNT OR
     BENEFIT OF, U.S. PERSONS, EXCEPT AS SET FORTH BELOW. BY ITS ACQUISITION
     HEREOF OR OF A BENEFICIAL INTEREST HEREIN, THE HOLDER (1) REPRESENTS THAT
     (A) IT IS A .QUALIFIED INSTITUTIONAL BUYER. (AS DEFINED IN RULE 144A UNDER
     THE SECURITIES ACT)(A .QIB.), (B) IT IS ACQUIRING THIS SECURITY IN AN
     OFFSHORE TRANSACTION IN COMPLIANCE WITH REGULATION S UNDER THE SECURITIES
     ACT OR (C) IT IS AN INSTITUTIONAL .ACCREDITED INVESTOR. (AS DEFINED IN RULE
     501(a)(1), (2), (3) OR (7) OF REGULATION D UNDER THE SECURITIES ACT (AN
     .ACCREDITED INVESTOR.), (2) AGREES THAT IT WILL NOT RESELL OR OTHERWISE
     TRANSFER THIS SECURITY EXCEPT (A) TO THE COMPANY OR ANY OF ITS
     SUBSIDIARIES, (B) TO A PERSON WHOM THE SELLER REASONABLY BELIEVES IS A QIB
     PURCHASING FOR ITS OWN ACCOUNT OR FOR THE ACCOUNT OF A QIB IN A TRANSACTION
     MEETING THE REQUIREMENTS OF RULE 144A UNDER THE SECURITIES ACT, (C) IN AN
     OFFSHORE TRANSACTION MEETING THE REQUIREMENTS OF RULE 904 OF THE SECURITIES
     ACT, (D) IN A TRANSACTION MEETING THE REQUIREMENTS OF RULE 144 UNDER THE
     SECURITIES ACT, (E) TO AN ACCREDITED INVESTOR THAT, PRIOR TO SUCH TRANSFER,
     FURNISHES THE TRUSTEE A SIGNED LETTER CONTAINING CERTAIN REPRESENTATIONS
     AND AGREEMENTS RELATING TO THE TRANSFER OF THIS SECURITY (THE FORM OF WHICH
     CAN BE OBTAINED FROM THE TRUSTEE) AND, IF SUCH TRANSFER IS IN RESPECT OF AN
     AGGREGATE PRINCIPAL AMOUNT OF SECURITIES LESS THAN $250,000, AN OPINION OF
     COUNSEL ACCEPTABLE TO THE COMPANY THAT SUCH TRANSFER IS IN COMPLIANCE WITH
     THE SECURITIES ACT, (F) IN ACCORDANCE WITH ANOTHER EXEMPTION FROM THE
     REGISTRATION REQUIREMENTS OF THE SECURITIES ACT (AND BASED UPON AN OPINION
     OF COUNSEL ACCEPTABLE TO THE COMPANY) OR (G) PURSUANT TO AN EFFECTIVE
     REGISTRATION STATEMENT AND, IN EACH CASE, IN ACCORDANCE WITH THE APPLICABLE
     SECURITIES LAWS OF ANY STATE OF THE UNITED STATES OR ANY OTHER APPLICABLE
     JURISDICTION AND (3) AGREES THAT IT WILL DELIVER TO EACH PERSON TO WHOM
     THIS SECURITY OR AN INTEREST HEREIN IS TRANSFERRED A NOTICE SUBSTANTIALLY
     TO THE EFFECT OF THIS LEGEND. AS USED HEREIN, THE TERMS .OFFSHORE
     TRANSACTION. AND .UNITED STATES. HAVE THE MEANINGS GIVEN TO 

                                       2

 
     THEM BY RULE 902 OF REGULATION S UNDER THE SECURITIES ACT. THE INDENTURE
     CONTAINS A PROVISION REQUIRING THE TRUSTEE TO REFUSE TO REGISTER ANY
     TRANSFER OF THIS NOTE IN VIOLATION OF THE FOREGOING..

  2.           AGREEMENTS TO SELL AND PURCHASE.  On the basis of the
               -------------------------------                      
representations, warranties and covenants contained in this Agreement, and
subject to the terms and conditions contained herein, the Company agrees to
issue and sell to the Initial Purchasers, and the Initial Purchasers agree,
severally and not jointly, to purchase from the Company, the principal amounts
of Senior Notes set forth opposite the name of such Initial Purchaser on
SCHEDULE A hereto at a purchase price equal to 96.75% of the principal amount
thereof (the .Purchase Price.).

  3.           TERMS OF OFFERING.  The Initial Purchasers have advised the
               -----------------                                          
Company that the Initial Purchasers will make offers (the .Exempt Resales.) of
the Senior Notes purchased hereunder on the terms set forth in the Offering
Circular, as amended or supplemented, solely to (i) persons whom the Initial
Purchasers reasonably believe to be .qualified institutional buyers. as defined
in Rule 144A under the Securities Act (.QIBs.) and (ii) not more than ten other
institutional .accredited investors,. as defined in Rule 501(a)(1),(2),(3) or
(7) of Regulation D under the Securities Act, that make certain representations
and agreements to the Company (each, an .Accredited Institution.)(such persons
specified in clauses (i) and (ii) being referred to herein as the .Eligible
Purchasers.).  The Initial Purchasers will offer the Senior Notes to Eligible
Purchasers initially at a price equal to 100% of the principal amount thereof.
Such price may be changed at any time without notice.

  Holders (including subsequent transferees) of the Senior Notes will have the
registration rights set forth in the registration rights agreement (the
 .Registration Rights Agreement.), to be dated the Closing Date (as defined), in
substantially the form of EXHIBIT A hereto, for so long as such Senior Notes
constitute .Transfer Restricted Securities. (as defined in the Registration
Rights Agreement).  Pursuant to the Registration Rights Agreement, the Company
and the Guarantors will agree to file with the Securities and Exchange
Commission (the .Commission.) under the circumstances set forth therein, (i) a
registration statement under the Securities Act (the .Exchange Offer
Registration Statement.) relating to the Company's 10.% Series C Senior Notes
due 2004, having terms identical to those of the Senior Notes (the .Exchange
Notes.), and guarantees of the Exchange Notes to be offered in exchange for the
Senior Notes (such offer to exchange being referred to as the .Exchange Offer.)
and the Guarantees thereof and (ii) if applicable, a shelf registration
statement pursuant to Rule 415 under the Securities Act (the .Shelf Registration
Statement. and, together with the Exchange Offer Registration Statement, the
 .Registration Statements.) relating to the resale by certain holders of the
Senior Notes, and to use their best efforts to cause such Registration
Statements to be declared and remain effective and usable for the periods
specified in the Registration Rights Agreement and to consummate the Exchange
Offer.  This Agreement, the Indenture, the Senior Notes, the Guarantees and the
Registration Rights Agreement are hereinafter sometimes referred to collectively
as the .Operative Documents..

  4.           DELIVERY AND PAYMENT.
               -------------------- 

(a)  Delivery of, and payment of the Purchase Price for, the Senior Notes and
     payment by the Company of the Advisory Fee shall be made at the offices of
     Skadden, Arps, Slate, Meagher & Flom LLP at 919 Third Avenue, New York, New
     York 10022, or such other location as may be mutually acceptable.  Such
     delivery and payments shall be made at 9:00 a.m. New York City time, on
     August 24, 1998 or at such other time as shall be agreed upon by the
     Initial Purchasers and the Company.  The time and date of such 

                                       3

 
     delivery and the payments are herein called the .Closing Date..

(b)  Senior Notes sold by the Initial Purchasers to QIBs will be represented by
     one or more Senior Notes in definitive global form, registered in the name
     of Cede & Co., as nominee of The Depository Trust Company (.DTC.), having
     an aggregate principal amount corresponding to the aggregate principal
     amount of the Senior Notes sold to such QIBs (collectively, the .Global
     Note.).  Senior Notes sold by the Initial Purchasers to Accredited
     Institutions will be represented by one or more Senior Notes in definitive
     form, registered in the name of such Accredited Institutions, having an
     aggregate principal amount corresponding to the aggregate principal amount
     of the Senior Notes sold to such Accredited Institutions (collectively, the
     .Accredited Institution Note.).  The Global Note and the Accredited
     Institution Note shall be delivered by the Company to the Initial
     Purchasers (or as the Initial Purchasers direct), in each case with any
     transfer taxes thereon duly paid by the Company, against payment by the
     Initial Purchasers of the Purchase Price thereof by wire transfer in same-
     day funds to the order of the Company.  The Global Note and the Accredited
     Institution Note shall be made available to the Initial Purchasers for
     inspection not later than 9:30 a.m., New York City time, on the business
     day immediately preceding the Closing Date.

  5.           AGREEMENTS OF THE COMPANY AND THE GUARANTORS.  Each of the
               ---------------------------------------------             
Company and the Guarantors hereby agrees with the Initial Purchasers as follows:

(a)  To advise the Initial Purchasers promptly and, if requested by the Initial
     Purchasers, confirm such advice in writing, (i) of the issuance by any
     state securities commission of any stop order suspending the qualification
     or exemption from qualification of any Senior Notes for offering or sale in
     any jurisdiction designated by the Initial Purchasers pursuant to Section
     5(e) hereof, or the initiation of any proceeding by any state securities
     commission or any other federal or state regulatory authority for such
     purpose and (ii) of the happening of any event during the period referred
     to in Section 5(c) hereof that makes any statement of a material fact made
     in the Offering Circular untrue or that requires any additions to or
     changes in the Offering Circular in order to make the statements therein
     not misleading.  The Company shall use its best efforts to prevent the
     issuance of any stop order or order suspending the qualification or
     exemption of any Senior Notes under any state securities or Blue Sky laws
     and, if at any time any state securities commission or other federal or
     state regulatory authority shall issue an order suspending the
     qualification or exemption of any Senior Notes under any state securities
     or Blue Sky laws, the Company shall use its best efforts to obtain the
     withdrawal or lifting of such order at the earliest possible time.

(b)  At any time prior to the completion of Exempt Resales by the Initial
     Purchasers, to furnish the Initial Purchasers as many copies of the
     Offering Circular, and any amendments or supplements thereto, as the
     Initial Purchasers may reasonably request.  Subject to the Initial
     Purchasers' compliance with their representations and warranties and
     agreements set forth in Section 7 hereof, the Company consents to the use
     of the Offering Circular, and any amendments and supplements thereto
     required pursuant hereto, by the Initial Purchasers in connection with
     Exempt Resales.

(c)  At any time prior to the completion of Exempt Resales by the Initial
     Purchasers and in connection with market-making activities of the Initial
     Purchasers for so long as any Senior Notes are outstanding, (i) not to make
     any amendment or supplement to the Offering Circular of which the Initial
     Purchasers shall not previously have been advised or to which the Initial
     Purchasers shall reasonably object (within five business days after
     receiving a copy thereof) after being so advised and (ii) to prepare
     promptly upon the Initial Purchasers' reasonable request, any amendment or
     supplement to the Offering Circular which may be necessary or advisable in
     connection with such Exempt Resales or such market-making activities.

                                       4

 
(d)  If, during the period referred to in Section 5(c) hereof, any event shall
     occur or condition shall exist as a result of which, in the opinion of
     counsel to the Initial Purchasers, it becomes necessary to amend or
     supplement the Offering Circular in order to make the statements therein,
     in the light of the circumstances when such Offering Circular is delivered
     to an Eligible Purchaser, not misleading, or if, in the opinion of counsel
     to the Initial Purchasers, it is necessary to amend or supplement the
     Offering Circular to comply with any applicable law, forthwith to prepare
     an appropriate amendment or supplement to such Offering Circular so that
     the statements therein, as so amended or supplemented, will not, in the
     light of the circumstances when it is so delivered, be misleading, or so
     that such Offering Circular will comply with applicable law, and to furnish
     to the Initial Purchasers and such other persons as the Initial Purchasers
     may designate such number of copies thereof as the Initial Purchasers may
     reasonably request.

(e)  Prior to the sale of all Senior Notes pursuant to Exempt Resales as
     contemplated hereby, to cooperate with the Initial Purchasers and counsel
     to the Initial Purchasers in connection with the registration or
     qualification of the Senior Notes for offer and sale to the Initial
     Purchasers and pursuant to Exempt Resales under the securities or Blue Sky
     laws of such jurisdictions as the Initial Purchasers may reasonably request
     and to continue such qualification in effect so long as required for Exempt
     Resales and to file such consents to service of process or other documents
     as may be necessary in order to effect such registration or qualification;
     provided that neither the Company nor the Guarantors shall be required in
     connection therewith to register or qualify as a foreign corporation in any
     jurisdiction in which it is not now so qualified or to take any action that
     would subject it to general consent to service of process or taxation in
     any jurisdiction in which it is not now so subject.

(f)  So long as the Notes are outstanding, to furnish to the Initial Purchasers
     as soon as available copies of all reports or other communications
     furnished by the Company or any of the Guarantors to the holders of Notes
     or furnished to or filed with the Commission or any national securities
     exchange on which any class of securities of the Company or any of the
     Guarantors is listed and such other publicly available information
     concerning the Company and/or its subsidiaries as the Initial Purchasers
     may reasonably request.

(g)  So long as any of the Senior Notes remain outstanding and during any period
     in which the Company and the Guarantors are not subject to Section 13 or
     15(d) of the Securities Exchange Act of 1934, as amended (the .Exchange
     Act.), to make available to any holder of Senior Notes in connection with
     any sale thereof and any prospective purchaser of such Senior Notes from
     such holder, the information (.Rule 144A Information.) required by Rule
     144A(d)(4) under the Securities Act.

(h)  Whether or not the transactions contemplated in this Agreement are
     consummated or this Agreement is terminated, to pay or cause to be paid all
     expenses incident to the performance of the obligations of the Company and
     the Guarantors under this Agreement, including (i) the fees, disbursements
     and expenses of counsel to the Company and the Guarantors and accountants
     of the Company and the Guarantors in connection with the sale and delivery
     of the Senior Notes to the Initial Purchasers and pursuant to Exempt
     Resales, and all other fees or expenses in connection with the preparation,
     printing, filing and distribution of the Offering Circular and all
     amendments and supplements to any of the foregoing (including financial
     statements) specified in Section 5(b) and 5(c) hereof prior to or during
     the period specified in Section 5(c) hereof, including the mailing and
     delivery of copies thereof to the Initial Purchasers in the quantities
     specified herein, (ii) all costs and expenses related to the transfer and
     delivery of the Senior Notes to the Initial Purchasers and pursuant to
     Exempt Resales, including any transfer or other taxes payable thereon,
     (iii) all costs of printing or producing this Agreement, the other
     Operative Documents 

                                       5

 
     and any other agreements or documents in connection with the offering,
     purchase, sale or delivery of the Senior Notes, (iv) all expenses in
     connection with the registration or qualification of the Senior Notes and
     the Guarantees for offer and sale under the securities or Blue Sky laws of
     the several states and all costs of printing or producing any Blue Sky
     memoranda in connection therewith (including the filing fees and fees and
     disbursements of counsel for the Initial Purchasers in connection with such
     registration or qualification and memoranda relating thereto), (v) the cost
     of printing certificates representing the Senior Notes and the Guarantees,
     (vi) all expenses and listing fees in connection with the application for
     quotation of the Senior Notes in the National Association of Securities
     Dealers, Inc. (.NASD.) Automated Quotation System - PORTAL (.PORTAL.),
     (vii) the fees and expenses of the Trustee and the Trustee's counsel in
     connection with the Indenture, the Notes and the Guarantees, (viii) the
     costs and charges of any transfer agent, registrar and/or depositary
     (including DTC), (ix) any fees charged by rating agencies for the rating of
     the Notes, (x) all costs and expenses of the Exchange Offer and any
     Registration Statement, as set forth in the Registration Rights Agreement,
     (xi) all out-of-pocket expenses incurred by Jefferies in connection with
     its services rendered (including, without limitation, the fees and
     disbursements of Jefferies' counsel, travel and lodging expenses, word
     processing charges, messenger and duplicating services, facsimile expenses
     and other customary expenditures) up to a maximum amount of $450,000 (which
     maximum amount applies to all out-of-pocket expenses incurred by Jefferies
     in connection with the Offering and the concurrent offering of Units by
     Mrs. Fields' Holding Company, Inc.), and (xii) all other costs and expenses
     incident to the performance of the obligations of the Company and the
     Guarantors hereunder for which provision is not otherwise made in this
     Section.

(i)  To use its best efforts to effect the inclusion of the Senior Notes in
     PORTAL and to maintain the listing of the Senior Notes on PORTAL for so
     long as the Senior Notes are outstanding.

(j)  To obtain the approval of DTC for .book-entry. transfer of the Notes, and
     to comply with all of its agreements set forth in the representation
     letters of the Company and the Guarantors to DTC relating to the approval
     of the Notes by DTC for .book-entry. transfer.

(k)  During the period beginning on the date hereof and continuing to and
     including the Closing Date, not to offer, sell, contract to sell or
     otherwise transfer or dispose of any debt securities of the Company or the
     Guarantors or any warrants, rights or options to purchase or otherwise
     acquire debt securities of the Company or the Guarantors substantially
     similar to the Senior Notes and the Guarantees (other than (i) the Senior
     Notes and the Guarantee and (ii) commercial paper issued in the ordinary
     course of business), without the prior written consent of the Initial
     Purchasers.

(l)  Not to sell, offer for sale or solicit offers to buy or otherwise negotiate
     in respect of any security (as defined in the Securities Act) that would be
     integrated with the sale of the Senior Notes to the Initial Purchasers or
     pursuant to Exempt Resales in a manner that would require the registration
     of any such sale of the Senior Notes under the Securities Act.

(m)  To use its best efforts to do and perform all things required or necessary
     to be done and performed under this Agreement by it prior to the Closing
     Date and to satisfy all conditions precedent to the delivery of the Senior
     Notes and the Guarantee.

  6.           REPRESENTATIONS, WARRANTIES AND AGREEMENTS OF THE COMPANY AND THE
               -----------------------------------------------------------------
GUARANTORS.  As of the date hereof, each of the Company and MFB, jointly and
- -----------                                                                 
severally, represents and warrants to, and agrees with, the Initial Purchasers
that:

                                       6

 
(a)  The Offering Circular does not, as of the date thereof, and will not, as of
     the Closing Date, and any supplement or amendment to the Offering Circular,
     as of the date thereof and as of the Closing Date, will not, contain any
     untrue statement of a material fact or omit to state any material fact
     required to be stated therein or necessary to make the statements therein,
     in the light of the circumstances under which they were made, not
     misleading, except that the representations and warranties contained in
     this paragraph (a) shall not apply to statements in or omissions from the
     Offering Circular (or any supplement or amendment thereto) based upon
     information relating to the Initial Purchasers furnished to the Company in
     writing by the Initial Purchasers expressly for use therein (the .Initial
     Purchasers' Information.).  The parties hereto acknowledge and agree that
     the Initial Purchasers' Information consists solely of the statements with
     respect to stabilization set forth in the fifth full paragraph on page ii
     and the statements set forth under the caption .Plan of Distribution. in
     the Offering Circular.  No stop order preventing the use of the Offering
     Circular, or any amendment or supplement thereto, or any order asserting
     that any of the transactions contemplated by this Agreement are subject to
     the registration requirements of the Securities Act, has been issued.

(b)  Each of the Company and Material Subsidiaries (i) has been duly
     incorporated and validly existing as a corporation in good standing under
     the laws of its jurisdiction of incorporation, (ii) has all requisite
     corporate power and authority to carry on its business as described in the
     Offering Circular and to own, lease and operate its properties, and (iii)
     is duly qualified and in good standing as a foreign corporation authorized
     to do business in each jurisdiction in which the nature of its business or
     its ownership or leasing of property requires such qualification, except
     where the failure to be so qualified would not (i) have a material adverse
     effect on the business, prospects, financial condition or results of
     operations of the Company and its subsidiaries, taken as a whole, or (ii)
     draw into question the validity of this Agreement or the other Operative
     Documents (a .Material Adverse Effect.).

(c)  All outstanding shares of capital stock of the Company have been duly
     authorized and validly issued and are fully paid, non-assessable and not
     subject to any preemptive or similar rights.

(d)  The entities listed on SCHEDULE B hereto are the only subsidiaries, direct
     or indirect, of the Company as of the date hereof and after giving effect
     to the Great American Transactions.  All of the outstanding shares of
     capital stock of each of the Company.s Material Subsidiaries have been duly
     authorized and validly issued and are, or will be, fully paid and non-
     assessable, and are, or will be, owned by the Company, directly or
     indirectly through one or more subsidiaries (other than 30% of the shares
     of common stock of Pretzel Time), free and clear of any security interest,
     claim, lien, encumbrance or adverse interest of any nature (each, a .Lien.)
     other than Liens existing under the Amended and Restated Loan Agreement
     between the Company and LaSalle National Bank, dated as of February 28,
     1998, and the ancillary documents thereto.  No subsidiary listed on
     SCHEDULE B hereto, other than the Material Subsidiaries, is a .significant
     subsidiary. of the Company (as such term is defined in Rule 1-02 of
     Regulation S-X under the Securities Act).

(e)  The Company and its subsidiaries do not have any ownership interest in any
     joint venture.

(f)  This Agreement has been or as of the Closing Date will have been duly
     authorized, executed and delivered by the Company and the Guarantors.

(g)  The Indenture has been or as of the Closing Date will have been duly
     authorized by the Company and the Guarantors and, when the Indenture has
     been duly executed and delivered by the Company and the Guarantors, the
     Indenture will be a valid and binding agreement of the Company and the

                                       7

 
     Guarantors, enforceable against the Company and the Guarantors in
     accordance with its terms except as (i) the enforceability thereof may be
     limited by bankruptcy, insolvency or similar laws affecting creditors.
     rights generally and (ii) rights of acceleration and the availability of
     equitable remedies may be limited by equitable principles of general
     applicability.

(h)  The Senior Notes have been or as of the Closing Date will have been duly
     authorized and, when the Senior Notes have been issued, executed and
     authenticated in accordance with the provisions of the Indenture and
     delivered to and paid for by the Initial Purchasers in accordance with the
     terms of this Agreement, the Senior Notes will be entitled to the benefits
     of the Indenture and will be valid and binding obligations of the Company,
     enforceable in accordance with their terms, except as (i) the
     enforceability thereof may be limited by bankruptcy, insolvency or similar
     laws affecting creditors. rights generally and (ii) rights of acceleration
     and the availability of equitable remedies may be limited by equitable
     principles of general applicability.  On the Closing Date, the Senior Notes
     will conform as to legal matters to the description thereof contained in
     the Offering Circular.

(i)  The Exchange Notes have been or as of the Closing Date will have been duly
     authorized by the Company.  When the Exchange Notes are issued, executed
     and authenticated in accordance with the terms of the Exchange Offer and
     the Indenture, the Exchange Notes will be entitled to the benefits of the
     Indenture and will be the valid and binding obligations of the Company,
     enforceable against the Company in accordance with their terms, except as
     (i) the enforceability thereof may be limited by bankruptcy, insolvency or
     similar laws affecting creditors' rights generally and (ii) rights of
     acceleration and the availability of equitable remedies may be limited by
     equitable principles of general applicability.

(j)  The Guarantees to be endorsed on the Senior Notes by the Guarantors have
     been duly authorized by the Guarantors and, when the Senior Notes have been
     issued, executed and authenticated in accordance with the Indenture and
     delivered to and paid for by the Initial Purchasers in accordance with the
     terms of this Agreement, the Guarantees of the Guarantors endorsed thereon
     will be entitled to the benefits of the Indenture and will be the valid and
     binding obligation of the Guarantors, enforceable against the Guarantors in
     accordance with their terms, except as (i) the enforceability thereof may
     be limited by bankruptcy, insolvency or similar laws affecting creditors'
     rights generally and (ii) rights of acceleration and the availability of
     equitable remedies may be limited by equitable principles of general
     applicability.  On the Closing Date, the Guarantees to be endorsed on the
     Senior Notes will conform as to legal matters to the description thereof
     contained in the Offering Circular.

(k)  The Guarantees to be endorsed on the Exchange Notes by the Guarantors have
     been or as of the Closing Date will have been duly authorized by the
     Guarantors and, when the Exchange Notes have been issued, executed and
     authenticated in accordance with the terms of the Exchange Offer and the
     Indenture, the Guarantees of the Guarantors endorsed thereon will be
     entitled to the benefits of the Indenture and will be the valid and binding
     obligation of the Guarantors, enforceable against the Guarantors in
     accordance with their terms, except as (i) the enforceability thereof may
     be limited by bankruptcy, insolvency or similar laws affecting creditors'
     rights generally and (ii) rights of acceleration and the availability of
     equitable remedies may be limited by equitable principles of general
     applicability.  When the Exchange Notes are issued, authenticated and
     delivered, the Guarantees to be endorsed on the Exchange Notes will conform
     as to legal matters to the description thereof in the Offering Circular.

(l)  The Registration Rights Agreement has been or as of the Closing Date will
     have been duly authorized by the Company and the Guarantors and, when the
     Registration Rights Agreement has been duly executed and delivered by the
     Company and the Guarantors, the Registration Rights Agreement will be a

                                       8

 
     valid and binding agreement of the Company and the Guarantors, enforceable
     against the Company and the Guarantors in accordance with its terms, except
     as (i) the enforceability thereof may be limited by bankruptcy, insolvency
     or similar laws affecting creditors' rights generally and (ii) rights of
     acceleration and the availability of equitable remedies may be limited by
     equitable principles of general applicability.  On the Closing Date, the
     Registration Rights Agreement will conform as to legal matters to the
     description thereof in the Offering Circular.

(m)  Neither the Company nor any of its Material Subsidiaries is in violation of
     its respective charter or bylaws or in default in the performance of any
     obligation, agreement, covenant or condition contained in any indenture,
     loan agreement, mortgage, lease or other agreement or instrument that is
     material to the Company and its Material Subsidiaries, taken as a whole, to
     which the Company or any of its subsidiaries is a party or by which the
     Company or any of its Material Subsidiaries or their respective property
     is, or will be, bound.

(n)  The execution, delivery and performance of this Agreement and the other
     Operative Documents by the Company and the Guarantors, compliance by the
     Company and the Guarantors with all provisions hereof and thereof and the
     consummation of the transactions contemplated hereby and thereby will not
     (i) require any consent, approval, authorization or other order of, or
     qualification with, any court or governmental body or agency (except such
     as may be required under the securities or Blue Sky laws of the various
     states), (ii) conflict with or constitute a breach of any of the terms or
     provisions of, or a default under, the charter or bylaws of the Company or
     any of its Material Subsidiaries or any indenture, loan agreement,
     mortgage, lease or other agreement or instrument that is material to the
     Company and its subsidiaries, taken as a whole, to which the Company or any
     of its Material Subsidiaries is a party or by which the Company or any of
     its Material Subsidiaries or their respective property is bound, or (iii)
     violate or conflict with any applicable law or any rule, regulation,
     judgment, order or decree of any court or any governmental body or agency
     having jurisdiction over the Company, any of its Material Subsidiaries or
     their respective property.

(o)  There are no legal or governmental proceedings pending or threatened to
     which the Company or any of its subsidiaries is or could be a party or to
     which any of their respective property is, or could be, subject, which
     might result, singly or in the aggregate, in a Material Adverse Effect.

(p)  Neither the Company nor any of its subsidiaries has violated any foreign,
     federal, state or local law or regulation relating to the protection of
     human health and safety, the environment or hazardous or toxic substances
     or wastes, pollutants or contaminants (.Environmental Laws.) or any
     provisions of the Employee Retirement Income Security Act of 1974, as
     amended (.ERISA.), or the rules and regulations promulgated thereunder,
     except for such violations which, singly or in the aggregate, would not
     have a Material Adverse Effect.

(q)  There are no costs or liabilities associated with Environmental Laws
     (including, without limitation, any capital or operating expenditures
     required for clean-up, closure of properties or compliance with
     Environmental Laws or any Authorization, any related constraints on
     operating activities and any potential liabilities to third parties) which
     would, singly or in the aggregate, on the date hereof and after giving
     effect to the Great American Transactions, have a Material Adverse Effect.

(r)  Each of the Company and its subsidiaries has such permits, licenses,
     consents, exemptions, franchises, authorizations and other approvals (each,
     an .Authorization.) of, and has made all filings with and notices to, all
     governmental or regulatory authorities and self-regulatory organizations
     and all courts and 

                                       9

 
     other tribunals, including, without limitation, under any applicable
     Environmental Laws, as are necessary to own, lease, license and operate its
     respective properties and to conduct its business, except where the failure
     to have any such Authorization or to make any such filing or notice would
     not, singly or in the aggregate, have a Material Adverse Effect. Each such
     Authorization is valid and in full force and effect and each of the Company
     and its subsidiaries is in compliance with all the terms and conditions
     thereof and with the rules and regulations of the authorities and governing
     bodies having jurisdiction with respect thereto; and no event has occurred
     (including, without limitation, the receipt of any notice from any
     authority or governing body) which allows or, after notice or lapse of time
     or both, would allow, revocation, suspension or termination of any such
     Authorization or results or, after notice or lapse of time or both, would
     result in any other impairment of the rights of the holder of any such
     Authorization; and such Authorizations contain no restrictions that are
     burdensome to the Company or any of its subsidiaries; except where such
     failure to be valid and in full force and effect or to be in compliance,
     the occurrence of any such event or the presence of any such restriction
     would not, singly or in the aggregate, have a Material Adverse Effect.

(s)  All leases to which the Company and its subsidiaries are a party are valid,
     subsisting and enforceable leases, and no default has, or will have,
     occurred or is, or will be, continuing thereunder which could, singly or in
     the aggregate, reasonably be expected to have a Material Adverse Effect or
     materially and adversely affect the offering of the Senior Notes, and the
     Company and its subsidiaries enjoy peaceful and undisturbed possession to
     which any of them is a party as lessee (with such exceptions as do not
     materially interfere with the use made by the Company or such subsidiary).

(t)  The Company and its subsidiaries own or possess, or can acquire on
     reasonable terms all patents, patent rights, licenses, inventions,
     copyrights, know-how (including trade secrets and other unpatented and/or
     unpatentable proprietary or confidential information, systems or
     procedures), trademarks, service marks and trade names (.intellectual
     property.) currently employed by them in connection with the business now
     operated by them, except where the failure to own or possess or otherwise
     be able to acquire such intellectual property would not, singly or in the
     aggregate, have a Material Adverse Effect; and neither the Company nor any
     of its subsidiaries has received any notice of infringement of or conflict
     with asserted rights of others with respect to any of such intellectual
     property which, singly or in the aggregate, if the subject of an
     unfavorable decision, ruling or finding, would have a Material Adverse
     Effect.

(u)  Except as disclosed in the Offering Circular, no relationship, direct or
     indirect, exists between or among the Company or any of its subsidiaries
     except for Great American, on the one hand, and the directors, officers,
     stockholders, customers or suppliers of the Company or any of its
     subsidiaries except for Great American, on the other hand, which would be
     required by the Securities Act to be described in the Offering Circular if
     the Offering Circular were a prospectus included in a registration
     statement on Form S-1 filed with the Commission.

(v)  The Company and each of its subsidiaries maintains a system of internal
     accounting controls sufficient to provide reasonable assurance that (i)
     transactions are executed in accordance with management.s general or
     specific authorizations, (ii) transactions are recorded as necessary to
     permit preparation of financial statements in conformity with generally
     accepted accounting principles and to maintain asset accountability, (iii)
     access to assets is permitted only in accordance with management.s general
     or specific authorization and (iv) the recorded accountability for assets
     is compared with the existing assets at reasonable intervals and
     appropriate action is taken with respect to any differences.

(w)  All material tax returns required to be filed by the Company and each of
     its subsidiaries in any jurisdiction have been filed, other than those
     filings being contested in good faith, and all material taxes, 

                                       10

 
     including withholding taxes, penalties and interest, assessments, fees and
     other charges due pursuant to such returns or pursuant to any assessment
     received by the Company or any of its subsidiaries have been, or will be,
     paid, other than those being contested in good faith and for which adequate
     reserves have been provided.

(x)  All indebtedness of the Company and the Guarantors that will be repaid with
     the proceeds of the issuance and sale of the Senior Notes was incurred, and
     the indebtedness represented by the Senior Notes and the Guarantees is
     being incurred, for proper purposes and in good faith, and each of the
     Company and the Guarantors was at the time of the incurrence of such
     indebtedness that will be repaid with the proceeds of the issuance and sale
     of the Senior Notes, and will be on the Closing Date (after giving effect
     to the application of the proceeds from the issuance of the Senior Notes),
     solvent, and had at the time of the incurrence of such indebtedness that
     will be repaid with the proceeds of the issuance and sale of the Senior
     Notes, and will have on the Closing Date (after giving effect to the
     application of the proceeds from the issuance of the Senior Notes),
     sufficient capital for carrying on their respective business and were at
     the time of the incurrence of such indebtedness that will be repaid with
     the proceeds of the issuance and sale of the Senior Notes, and will be on
     the Closing Date (after giving effect to the application of the proceeds
     from the issuance of the Senior Notes), able to pay their respective debts
     as they mature.

(y)  The accountants, Arthur Andersen LLP, Deloitte & Touche LLP, Price
     Waterhouse LLP and Weinstein Spira & Company, P.C., that have issued their
     reports on the financial statements included in the Offering Circular are
     independent public accountants with respect to the Company and Cookies USA,
     as required by the Securities Act and the Exchange Act.  The historical
     financial statements and notes, set forth in the Offering Circular comply
     as to form in all material respects with the requirements applicable to
     registration statements on Form S-1 under the Securities Act, except for
     (i) any schedules that would be required to be included in Part II of a
     registration statement on Form S-1 under the Securities Act has not been
     included and (ii) the historical financial statements of the eight stores
     being purchased from entities controlled by Arthur Karp have not been
     included.

(z)  The historical financial statements and notes forming part of the Offering
     Circular (and any amendment or supplement thereto), present fairly the
     consolidated financial position, results of operations and changes in
     financial position of the Company and its subsidiaries at the respective
     dates or for the respective periods to which they apply; such statements
     and notes have been prepared in accordance with generally accepted
     accounting principles consistently applied throughout the periods involved,
     except as disclosed therein; and the other financial information set forth
     in the Offering Circular (and any amendment or supplement thereto) are, in
     all material respects, accurately presented and prepared on a basis
     consistent with such financial statements and the books and records of the
     Company; except that EBITDA and Adjusted EBITDA are not presented in such
     historical financial statements.

(aa) The pro forma financial statements included in the Offering Circular have
     been prepared on a basis consistent with the historical financial
     statements of the Company and its subsidiaries and give effect to
     assumptions used in the preparation thereof on a reasonable basis and in
     good faith and present fairly the proposed transactions contemplated by the
     Offering Circular; and such pro forma financial statements comply as to
     form in all material respects with the requirements applicable to pro forma
     financial statements included in registration statements on Form S-1 under
     the Securities Act; except (i) that no separate columnar presentation was
     made for the contemplated acquisition of the eight stores from entities
     controlled by Arthur Karp, (ii) that the transactions described as "Other
     Recent Transactions" were not given complete pro forma treatment but rather
     only Adjusted EBITDA was impacted, and (iii) that the Staff of the
     Commission does not permit adjusted EBITDA to be included in registration
     statements on Form S-1 or S-4 under the Securities Act.  Except as set
     forth in the proviso in the preceding sentence, the other pro forma

                                       11

 
     financial information included in the Offering Circular are, in all
     material respects, accurately presented and prepared on a basis consistent
     with the pro forma financial statements.

(ab) The Company is not and, after giving effect to the offering and sale of the
     Senior Notes and the application of the net proceeds thereof as described
     in the Offering Circular, will not be, an .investment company,. as such
     term is defined in the Investment Company Act of 1940, as amended (the
     .Investment Company Act.).

(ac) Other than the Registration Rights Agreement and the Registration Rights
     Agreement, dated as of November 26, 1997, among the Company, MFB and the
     Initial Purchasers, there are no contracts, agreements or understandings
     between the Company or the Guarantors and any person granting such person
     the right to require the Company or the Guarantors to file a registration
     statement under the Securities Act with respect to any securities of the
     Company or the Guarantors or to require the Company or the Guarantors to
     include such securities with the Notes and Guarantees registered pursuant
     to any Registration Statement.

(ad) Neither the Company nor any of its subsidiaries nor any agent thereof
     acting on the behalf of them has taken, and none of them will take, any
     action that might cause this Agreement or the issuance or sale of the
     Senior Notes to violate Regulation T (12 C.F.R. Part 220), Regulation U (12
     C.F.R. Part 221) or Regulation X (12 C.F.R. Part 224) of the Board of
     Governors of the Federal Reserve System.

(ae) Since the date as of which information is given in the Offering Circular
     and other than as set forth in the Offering Circular (exclusive of any
     amendments or supplements thereto subsequent to the date of this
     Agreement), (i) there has not occurred any material adverse change or any
     development involving a prospective material adverse change in the
     condition, financial or otherwise, or the earnings, business, management or
     operations of the Company and its subsidiaries, taken as a whole, (ii)
     there has not been any material adverse change or any development involving
     a prospective material adverse change in the capital stock or in the long-
     term debt of the Company or any of its subsidiaries and (iii) neither the
     Company nor any of its subsidiaries has incurred any material liability or
     obligation, direct or contingent.

(af) The Offering Circular, as of its date, contains all the information
     specified in, and meeting the requirements of, Rule 144A(d)(4) under the
     Securities Act.

(ag) When the Senior Notes and the Guarantees are issued and delivered pursuant
     to this Agreement, neither the Senior Notes nor the Guarantees will be of
     the same class (within the meaning of Rule 144A under the Securities Act)
     as any security (except for the Company's Series A and Series B 10.% Senior
     Notes due 2004) of the Company or the Guarantors that is listed on a
     national securities exchange registered under Section 6 of the Exchange Act
     or that is quoted in a United States automated inter-dealer quotation
     system.

(ah) No form of general solicitation or general advertising (as defined in
     Regulation D under the Securities Act) was used by the Company, the
     Guarantors or any of their respective representatives (other than the
     Initial Purchasers, as to whom the Company and the Guarantors make no
     representation) in connection with the offer and sale of the Senior Notes
     contemplated hereby, including, but not limited to, articles, notices or
     other communications published in any newspaper, magazine, or similar
     medium or broadcast over television or radio, or any seminar or meeting
     whose attendees have been invited by any general solicitation or general
     advertising.  No securities (except for the Company's Series A and Series B
     10.% Senior Notes due 2004) of the same class as the Senior Notes have been
     issued and sold by the 

                                       12

 
     Company within the six-month period immediately prior to the date hereof.

(ai) Prior to the effectiveness of any Registration Statement, the Indenture (as
     it will be amended on the Closing Date) is not required to be qualified
     under the TIA.

(aj) No registration under the Securities Act of the Senior Notes or the
     Guarantees is required for the sale of the Senior Notes and the Guarantees
     to the Initial Purchasers as contemplated hereby or for the Exempt Resales
     assuming the accuracy of the Initial Purchasers' representations and
     warranties and agreements set forth in Section 7 hereof.

(ak) Each certificate signed by any officer of the Company or the Guarantors and
     delivered to the Initial Purchasers or counsel for the Initial Purchasers
     shall be deemed to be a representation and warranty by the Company or the
     Guarantors to the Initial Purchasers as to the matters covered thereby.

     The Company and the Guarantors acknowledge that the Initial Purchasers and,
     for purposes of the opinions to be delivered to the Initial Purchasers
     pursuant to Section 9 hereof, counsel to the Company and the Guarantors and
     counsel to the Initial Purchasers will rely upon the accuracy and truth of
     the foregoing representations and hereby consent to such reliance.

  7.           INITIAL PURCHASERS' REPRESENTATIONS AND WARRANTIES.  Each of the
               --------------------------------------------------              
Initial Purchasers, severally and not jointly, represents and warrants to the
Company and the Guarantors, and agrees that:

(a)  Such Initial Purchaser is either a QIB or an Accredited Institution, in
     either case, with such knowledge and experience in financial and business
     matters as is necessary in order to evaluate the merits and risks of an
     investment in the Senior Notes.

(b)  Such Initial Purchaser (i) is not acquiring the Senior Notes with a view to
     any distribution thereof or with any present intention of offering or
     selling any of the Senior Notes in a transaction that would violate the
     Securities Act or the securities laws of any state of the United States or
     any other applicable jurisdiction and (ii) will be reoffering and reselling
     the Senior Notes only to (A) QIBs in reliance on the exemption from the
     registration requirements of the Securities Act provided by Rule 144A and
     (B) not more than ten Accredited Institutions that execute and deliver a
     letter containing certain representations and agreements in the form
     attached as Annex A to the Offering Circular.

(c)  Such Initial Purchaser agrees that no form of general solicitation or
     general advertising (within the meaning of Regulation D under the
     Securities Act) has been or will be used by such Initial Purchaser or any
     of its representatives in connection with the offer and sale of the Senior
     Notes pursuant hereto, including, but not limited to, articles, notices or
     other communications published in any newspaper, magazine or similar medium
     or broadcast over television or radio, or any seminar or meeting whose
     attendees have been invited by any general solicitation or general
     advertising.

(d)  Such Initial Purchaser agrees that, in connection with Exempt Resales, such
     Initial Purchaser will solicit offers to buy the Senior Notes only from,
     and will offer to sell the Senior Notes only to, Eligible Purchasers.  Each
     Initial Purchaser further agrees that it will offer to sell the Senior
     Notes only to, and will solicit offers to buy the Senior Notes only from
     (i) Eligible Purchasers that the Initial Purchaser reasonably believes are
     QIBs, and (ii) Accredited Institutions who make the representations
     contained in, and execute and return to the Initial Purchasers, a
     certificate in the form of Annex A attached to the Offering Circular, in
     each case, that agree that (A) the Senior Notes purchased by them may be
     resold, pledged or 

                                       13

 
     otherwise transferred within the time period referred to under Rule 144(k)
     (taking into account the provisions of Rule 144(d) under the Securities
     Act, if applicable) under the Securities Act, as in effect on the date of
     the transfer of such Senior Notes, only (1) to the Company or any of its
     subsidiaries, (2) to a person whom the seller reasonably believes is a QIB
     purchasing for its own account or for the account of a QIB in a transaction
     meeting the requirements of Rule 144A under the Securities Act, (3) in an
     offshore transaction (as defined in Rule 902 under the Securities Act)
     meeting the requirements of Rule 904 of the Securities Act, (4) in a
     transaction meeting the requirements of Rule 144 under the Securities Act,
     (5) to an Accredited Institution that, prior to such transfer, furnishes
     the Trustee a signed letter containing certain representations and
     agreements relating to the registration of transfer of such Senior Note
     (the form of which can be obtained from the Trustee) and, if such transfer
     is in respect of an aggregate principal amount of Senior Notes less than
     $250,000, an opinion of counsel acceptable to the Company that such
     transfer is in compliance with the Securities Act, (6) in accordance with
     another exemption from the registration requirements of the Securities Act
     (and based upon an opinion of counsel acceptable to the Company) or (7)
     pursuant to an effective registration statement and, in each case, in
     accordance with the applicable securities laws of any state of the United
     States or any other applicable jurisdiction and (B) they will deliver to
     each person to whom such Senior Notes or an interest therein is transferred
     a notice substantially to the effect of the foregoing.

     The Initial Purchasers acknowledge that the Company and the Guarantors and,
     for purposes of the opinions to be delivered to each Initial Purchaser
     pursuant to Section 9 hereof, counsel to the Company and the Guarantors and
     counsel to the Initial Purchasers will rely upon the accuracy and truth of
     the foregoing representations and the Initial Purchasers hereby consent to
     such reliance.

  8.           INDEMNIFICATION.
               --------------- 

(a)  The Company and the Guarantors agree, jointly and severally, to indemnify
     and hold harmless each Initial Purchaser, its directors, its officers and
     each person, if any, who controls such Initial Purchaser within the meaning
     of Section 15 of the Securities Act or Section 20 of the Exchange Act, from
     and against any and all losses, claims, damages, liabilities and judgments
     (including, without limitation, any legal or other expenses incurred in
     connection with investigating or defending any matter, including any
     action, that could give rise to any such losses, claims, damages,
     liabilities or judgments) caused by any untrue statement or alleged untrue
     statement of a material fact contained in the Offering Circular (or any
     amendment or supplement thereto) or any Rule 144A Information provided by
     the Company or the Guarantors to any holder or prospective purchaser of
     Senior Notes pursuant to Section 5(h) hereof or caused by any omission or
     alleged omission to state therein a material fact required to be stated
     therein or necessary to make the statements therein not misleading, except
     insofar as such losses, claims, damages, liabilities or judgments are
     caused by any such untrue statement or omission or alleged untrue statement
     or omission based upon the Initial Purchasers' Information.


(b)  Each Initial Purchaser agrees, severally and not jointly, to indemnify and
     hold harmless the Company and the Guarantors, and their respective
     directors and officers and each person, if any, who controls (within the
     meaning of Section 15 of the Securities Act or Section 20 of the Exchange
     Act) the Company or the Guarantors, to the same extent as the foregoing
     indemnity from the Company and the Guarantor to the Initial Purchasers but
     only with reference to Initial Purchasers' Information.

(c)  In case any action shall be commenced involving any person in respect of
     which indemnity may be sought pursuant to Section 8(a) or 8(b) hereof (the
     .indemnified party.), the indemnified party shall promptly notify the
     person against whom such indemnity may be sought (the .indemnifying party.)

                                       14

 
     in writing, and the indemnifying party shall assume the defense of such
     action, including the employment of counsel reasonably satisfactory to the
     indemnified party and the payment of all fees and expenses of such counsel,
     as incurred (except that, in the case of any action in respect of which
     indemnity may be sought pursuant to both Sections 8(a) and 8(b) hereof, the
     Initial Purchasers shall not be required to assume the defense of such
     action pursuant to this Section 8(c), but may employ separate counsel and
     participate in the defense thereof; however, the fees and expenses of such
     counsel, except as provided below, shall be at the expense of the Initial
     Purchasers).  Any indemnified party shall have the right to employ separate
     counsel in any such action and participate in the defense thereof, but the
     fees and expenses of such counsel shall be at the expense of the
     indemnified party unless (i) the employment of such counsel shall have been
     specifically authorized in writing by the indemnifying party, (ii) the
     indemnifying party shall have failed to assume the defense of such action
     or employ counsel reasonably satisfactory to the indemnified party within a
     reasonable period of time after notice of the institution of such action or
     (iii) the named parties to any such action (including any impleaded
     parties) include both the indemnified party and the indemnifying party, and
     the indemnified party shall have been advised by such counsel that there
     may be one or more legal defenses available to it which are different from
     or additional to those available to the indemnifying party (in which case
     the indemnifying party shall not have the right to assume the defense of
     such action on behalf of the indemnified party).  In any such case, the
     indemnifying party shall not, in connection with any one action or separate
     but substantially similar or related actions in the same jurisdiction
     arising out of the same general allegations or circumstances, be liable for
     the fees and expenses of more than one separate firm of attorneys (in
     addition to any local counsel) for all indemnified parties and all such
     fees and expenses shall be reimbursed as they are incurred (upon written
     request and presentation of reasonably satisfactory invoices).  Such firm
     shall be designated in writing by Jefferies & Company, Inc., in the case of
     the parties indemnified pursuant to Section 8(a) hereof, and by the
     Company, in the case of parties indemnified pursuant to Section 8(b)
     hereof. The indemnifying party shall indemnify and hold harmless the
     indemnified party from and against any and all losses, claims, damages,
     liabilities and judgments by reason of any settlement of any action (i)
     effected with its written consent or (ii) effected without its written
     consent if the settlement is entered into more than twenty business days
     after the indemnifying party shall have received a request from the
     indemnified party for reimbursement for the fees and expenses of counsel
     (in any case where such fees and expenses are at the expense of the
     indemnifying party) and, prior to the date of such settlement, the
     indemnifying party shall have received written notice of such settlement
     and shall have failed to comply with such reimbursement request.  No
     indemnifying party shall, without the prior written consent of the
     indemnified party, effect any settlement or compromise of, or consent to
     the entry of  judgment with respect to, any pending or threatened action in
     respect of which the indemnified party is or could have been a party and
     indemnity or contribution may be or could have been sought hereunder by the
     indemnified party, unless such settlement, compromise or judgment includes
     an unconditional release of the indemnified party from all liability on
     claims that are or could have been the subject matter of such action.

(d)  To the extent the indemnification provided for in this Section 8 is
     unavailable to an indemnified party or insufficient in respect of any
     losses, claims, damages, liabilities or judgments referred to therein, then
     each indemnifying party, in lieu of indemnifying such indemnified party,
     shall contribute to the amount paid or payable by such indemnified party as
     a result of such losses, claims, damages, liabilities and judgments (i) in
     such proportion as is appropriate to reflect the relative benefits received
     by the Company and the Guarantors, on the one hand, and the Initial
     Purchasers, on the other hand, from the offering of the Senior Notes or
     (ii) if the allocation provided by clause 8(d)(i) above is not permitted by
     applicable law, in such proportion as is appropriate to reflect not only
     the relative benefits referred to in clause 8(d)(i) above but also the
     relative fault of the Company and the Guarantors, on the one hand, and the
     Initial Purchasers, on the other hand, in connection with the statements or
     omissions which resulted in such losses, claims, damages, liabilities or
     judgments, as well as any other relevant equitable considerations.  The

                                       15

 
     relative benefits received by the Company and the Guarantors, on the one
     hand, and the Initial Purchasers, on the other hand, shall be deemed to be
     in the same proportion as the total net proceeds from the offering of the
     Senior Notes (before deducting expenses) received by the Company, and the
     total discounts and commissions received by the Initial Purchasers bear to
     the total price to investors of the Senior Notes, in each case as set forth
     in the table on the cover page of the Offering Circular.  The relative
     fault of the Company and the Guarantors, on the one hand, and the Initial
     Purchasers, on the other hand, shall be determined by reference to, among
     other things, whether the untrue or alleged untrue statement of a material
     fact or the omission or alleged omission to state a material fact relates
     to information supplied by the Company or the Guarantors, on the one hand,
     or the Initial Purchasers, on the other hand.

            The Company and the Guarantors and the Initial Purchasers agree that
     it would not be just and equitable if contribution pursuant to this Section
     8(d) were determined by pro rata allocation (even if the Initial Purchasers
     were treated as one entity for such purposes) or by any other method of
     allocation which does not take account of the equitable considerations
     referred to in the immediately preceding paragraph. The amount paid or
     payable by an indemnified party as a result of the losses, claims, damages,
     liabilities or judgments referred to in the immediately preceding paragraph
     shall be deemed to include, subject to the limitations set forth above, any
     legal or other expenses incurred by such indemnified party in connection
     with investigating or defending any matter, including any action, that
     could have given rise to such losses, claims, damages, liabilities or
     judgments. Notwithstanding the provisions of this Section 8, no Initial
     Purchaser shall be required to contribute any amount in excess of the
     amount by which the total price of the Senior Notes purchased by it were
     sold to investors in Exempt Resales exceeds the amount of any damages which
     such Initial Purchaser has otherwise been required to pay by reason of such
     untrue or alleged untrue statement or omission or alleged omission. No
     person guilty of fraudulent misrepresentation (within the meaning of
     Section 11(f) hereof of the Securities Act) shall be entitled to
     contribution from any person who was not guilty of such fraudulent
     misrepresentation. The Initial Purchasers' obligations to contribute
     pursuant to this Section 8(d) are several in proportion to the respective
     principal amount of Senior Notes purchased by each of the Initial
     Purchasers hereunder and not joint.

(e)  The remedies provided for in this Section 8 are not exclusive and shall not
     limit any rights or remedies which may otherwise be available to any
     indemnified party at law or in equity.

  9.           CONDITIONS OF INITIAL PURCHASERS' OBLIGATIONS.  The obligations
               ---------------------------------------------                  
of the Initial Purchasers to purchase the Senior Notes under this Agreement are
subject to the satisfaction of each of the following conditions:

(a)  All the representations and warranties of the Company and the Guarantors
     contained in this Agreement shall be true and correct on the Closing Date
     with the same force and effect as if made on and as of the Closing Date.

(b)  On or after the date hereof, (i) there shall not have occurred any
     downgrading, suspension or withdrawal of, nor shall any notice have been
     given of any potential or intended downgrading, suspension or withdrawal
     of, or of any review (or of any potential or intended review) for a
     possible change that does not indicate the direction of the possible change
     in, any rating of the Company or the Guarantors or any securities of the
     Company or the Guarantors (including, without limitation, the placing of
     any of the foregoing ratings on credit watch with negative or developing
     implications or under review with an uncertain direction) by Standard &
     Poor's Ratings Group, a division of The McGraw-Hill Companies, Inc., or
     Moody's Investors Service, Inc., (provided, that the foregoing shall not
     include the Company's receiving a B2 rating with a negative outlook from
     Moody's Investors Service, Inc.) (ii) there shall not have occurred 

                                       16

 
     any change, nor shall notice have been given of any potential or intended
     change, in the outlook for any rating of the Company or the Guarantors by
     any such rating organization and (iii) no such rating organization shall
     have given notice that it has assigned (or is considering assigning) a
     lower rating to the Notes than that on which the Notes were marketed.

(c)  Since the respective dates as of which information is given in the Offering
     Circular other than as set forth in the Offering Circular (exclusive of any
     amendments or supplements thereto subsequent to the date of this
     Agreement), (i) there shall not have occurred any change or any development
     involving a prospective change in the condition, financial or otherwise, or
     the earnings, business, management or operations of the Company and its
     subsidiaries, taken as a whole, (ii) there shall not have been any change
     or any development involving a prospective change in the capital stock or
     in the long-term debt of the Company or any of its subsidiaries and (iii)
     neither the Company nor any of its subsidiaries shall have incurred any
     liability or obligation, direct or contingent, the effect of which, in any
     such case described in clause 9(c)(i), 9(c)(ii) or 9(c)(iii), in your
     judgment, is material and adverse and, in your judgment, makes it
     impracticable to market the Senior Notes on the terms and in the manner
     contemplated in the Offering Circular.

(d)  The Initial Purchasers shall have received on the Closing Date a
     certificate dated the Closing Date, signed by the President and the Chief
     Financial Officer of the Company, confirming the matters set forth in
     Sections 9(a), 9(b) and 9(c) hereof.

(e)  The Initial Purchasers shall have received on the Closing Date an opinion
     (in form and substance reasonably satisfactory to the Initial Purchasers
     and counsel for the Initial Purchasers), dated the Closing Date, of
     Skadden, Arps, Slate, Meagher & Flom LLP, counsel for the Company and the
     Guarantor, as to the matters set forth in Exhibit B hereto and such
     additional matters or modifications as to which the parties hereto mutually
     agree.

(f)  The Initial Purchasers shall have received on the Closing Date an opinion
     (in form and substance reasonably satisfactory to the Initial Purchasers
     and counsel for the Initial Purchasers), dated the Closing Date, of Michael
     Ward, Esq., general counsel for the Company and the Guarantor, as to the
     matters set forth in Exhibit C hereto and such additional matters and
     modifications as to which the parties hereto mutually agree.

(g)  The Initial Purchasers shall have received on the Closing Date an opinion,
     dated the Closing Date, of Latham & Watkins, counsel for the Initial
     Purchasers, in form and substance reasonably satisfactory to the Initial
     Purchasers.

(h)  The Initial Purchasers shall have received, at the time this Agreement is
     executed and at the Closing Date, letters dated the date hereof or the
     Closing Date, as the case may be, in form and substance satisfactory to the
     Initial Purchasers from each of Arthur Andersen L.L.P., Deloitte & Touche
     LLP, Price Waterhouse LLP and Weinstein, Spira & Company, P.C., independent
     public accountants, containing the information and statements of the type
     ordinarily included in accountants' .comfort letters. to the Initial
     Purchasers with respect to the financial statements and certain financial
     information contained in the Offering Circular.

(i)  Concurrently with the issue and sale of the Senior Notes, the Great
     American Transactions and the MFH Transactions (as defined in the Offering
     Circular) shall be consummated on terms that conform in all material
     respects to the description thereof in the Offering Circular, and the
     Initial Purchasers 

                                       17

 
     shall have received true and correct copies of all documents pertaining
     thereto and evidence satisfactory to the Initial Purchasers of the
     consummation thereof.

(j)  The Senior Notes shall have been approved by the NASD for trading and duly
     listed in PORTAL.

(k)  The Initial Purchasers shall have received a counterpart, conformed as
     executed, of the (i) first supplement to the Indenture, dated as of the
     Closing Date, which shall have been entered into by the Company, MFB and
     the Trustee and (ii) second supplement to the Indenture, dated as of the
     Closing Date, which shall have been entered into by the Company, MFB, Great
     American and the Trustee.

(l)  The Company and the Guarantors shall have executed the Registration Rights
     Agreement and the Initial Purchasers shall have received an original copy
     thereof, duly executed by the Company and the Guarantor.

(m)  Concurrently with the issue and sale of Senior Notes, Cookies USA shall be
     merged with and into the Company, and the Company shall continue as the
     surviving corporation of the merger. Satisfactory evidence that such merger
     has taken place shall be provided to the Initial Purchasers and their
     counsel.

(n)  The Company shall not have failed at or prior to the Closing Date to
     perform or comply with any of the agreements herein contained and required
     to be performed or complied with by the Company at or prior to the Closing
     Date.

(o)  The Company shall have entered into Settlement Agreements and Waivers with
     the stockholders of Deblan Corporation and Chocolate Chip Cookies of Texas,
     Inc., plus a number of the remaining Great American franchisees so that, in
     total, at least 80% of the Great American franchisees shall have executed
     such Settlement Agreements and Waivers.

(p)  The Initial Purchasers shall have delivered to the Company a letter of
     representations in form satisfactory to the Company and the Initial
     Purchasers.

(r)  The Initial Purchasers shall have received on the Closing Date a
     certificate, dated the Closing Date, signed by the Chief Financial Officer
     of the Company, confirming that the Company is not in violation of the debt
     incurrence covenant in the Indenture and setting forth the basis for such
     conclusion.

  10.           EFFECTIVENESS OF AGREEMENT AND TERMINATION.  This Agreement
                ------------------------------------------                 
shall become effective upon the execution and delivery of this Agreement by the
parties hereto.

  This Agreement may be terminated at any time prior to the Closing Date by the
Initial Purchasers by written notice to the Company if any of the following has
occurred: (i) any outbreak or escalation of hostilities or other national or
international calamity or crisis or change in economic conditions or in the
financial markets of the United States that, in the Initial Purchasers'
judgment, is material and adverse and, in the Initial Purchasers' judgment,
makes it impracticable to market the Senior Notes on the terms and in the manner
contemplated in the Offering Circular, (ii) the suspension or material
limitation of trading in securities or other instruments on the New York Stock
Exchange, the American Stock Exchange or the Nasdaq National Market or
limitation on prices for securities or other instruments on any such exchange or
the Nasdaq National Market, (iii) the declaration of a banking moratorium by
either federal or New York State authorities or (iv) the taking of any action by
any federal, state or local government or agency in 

                                       18

 
respect of its monetary or fiscal affairs which in the opinion of the Initial
Purchasers has a material adverse effect on the financial markets in the United
States.

  If on the Closing Date any one or more of the Initial Purchasers shall fail or
refuse to purchase the Senior Notes which it or they have agreed to purchase
hereunder on such date and the aggregate principal amount of the Senior Notes
which such defaulting Initial Purchaser or Initial Purchasers, as the case may
be, agreed but failed or refused to purchase is not more than one-tenth of the
aggregate principal amount of the Senior Notes to be purchased on such date by
all Initial Purchasers, each non-defaulting Initial Purchaser shall be obligated
severally, in the proportion which the principal amount of the Senior Notes set
forth opposite its name in SCHEDULE A bears to the aggregate principal amount of
the Senior Notes which all the non-defaulting Initial Purchasers, as the case
may be, have agreed to purchase, or in such other proportion as you may specify,
to purchase the Senior Notes which such defaulting Initial Purchaser or Initial
Purchasers, as the case may be, agreed but failed or refused to purchase on such
date; provided that in no event shall the aggregate principal amount of the
Senior Notes which any Initial Purchaser has agreed to purchase pursuant to
Section 2 hereof be increased pursuant to this Section 10 by an amount in excess
of one-ninth of such principal amount of the Senior Notes without the written
consent of such Initial Purchaser.  If on the Closing Date any Initial Purchaser
or Initial Purchasers shall fail or refuse to purchase the Senior Notes and the
aggregate principal amount of the Senior Notes with respect to which such
default occurs is more than one-tenth of the aggregate principal amount of the
Senior Notes to be purchased by all Initial Purchasers and arrangements
satisfactory to the Initial Purchasers and the Company for purchase of such
Senior Notes are not made within 48 hours after such default, this Agreement
will terminate without liability on the part of any non-defaulting Initial
Purchaser and the Company.  In any such case which does not result in
termination of this Agreement, either you or the Company shall have the right to
postpone the Closing Date, but in no event for longer than seven days, in order
that the required changes, if any, in the Offering Circular or any other
documents or arrangements may be effected.  Any action taken under this
paragraph shall not relieve any defaulting Initial Purchaser from liability in
respect of any default of any such Initial Purchaser under this Agreement.

  11.           MISCELLANEOUS.  Notices given pursuant to any provision of this
                -------------                                                  
Agreement shall be addressed as follows: (i) if to the Company or the
Guarantors, to Mrs. Fields' Original Cookies, Inc., 2855 East Cottonwood
Parkway, Salt Lake City, Utah 84121, ATTN: Legal Department, and (ii) if to the
Initial Purchasers, to Jefferies & Company, Inc., 11100 Santa Monica Boulevard,
Los Angeles, California 90025, Attention: Syndicate Department, or in any case
to such other address as the person to be notified may have requested in
writing.

  The respective indemnities, contribution agreements, representations,
warranties and other statements of the Company, the Guarantors and the Initial
Purchasers set forth in or made pursuant to this Agreement shall remain
operative and in full force and effect, and will survive delivery of and payment
for the Senior Notes, regardless of (i) any investigation, or statement as to
the results thereof, made by or on behalf of any Initial Purchaser, the officers
or directors of any Initial Purchaser, any person controlling any Initial
Purchaser, the Company, the Guarantors, the officers or directors of the Company
or the Guarantor, or any person controlling the Company or the Guarantors, (ii)
acceptance of the Senior Notes and payment for them hereunder and (iii)
termination of this Agreement.

  If for any reason the Senior Notes are not delivered by or on behalf of the
Company as provided herein (other than as a result of any termination of this
Agreement pursuant to Section 10 hereof), the Company and the Guarantors,
jointly and severally, agree to reimburse the Initial Purchasers for all out-of-
pocket expenses (including the fees and disbursements of counsel) incurred by
them.  Notwithstanding any termination of this Agreement, the Company shall be
liable for all expenses which it 

                                       19

 
has agreed to pay pursuant to Section 5(i) hereof. The Company and the Guarantor
also agree, jointly and severally, to reimburse each Initial Purchaser and its
officers, directors and each person, if any, who controls such Initial Purchaser
within the meaning of Section 15 of the Securities Act or Section 20 of the
Exchange Act for any and all fees and expenses (including, without limitation,
the fees and expenses of counsel) incurred by it in connection with enforcing
its rights under this Agreement (including, without limitation, its rights under
this Section 8).

  Except as otherwise provided, this Agreement has been and is made solely for
the benefit of and shall be binding upon the Company, the Guarantors, the
Initial Purchasers, the Initial Purchasers' directors and officers, any
controlling persons referred to herein, the directors of the Company and the
Guarantors and their respective successors and assigns, all as and to the extent
provided in this Agreement, and no other person shall acquire or have any right
under or by virtue of this Agreement.  The term .successors and assigns. shall
not include a purchaser of any of the Senior Notes from the Initial Purchasers
merely because of such purchase.

  This Agreement shall be governed and construed in accordance with the internal
laws of the State of New York.

  This Agreement may be signed in various counterparts which together shall
constitute one and the same instrument.

  Please confirm that the foregoing correctly sets forth the agreement among the
Company, the Guarantors and the Initial Purchasers.


                                 Very truly yours,

                                 Mrs. Fields' Original Cookies, Inc.



                                 By: _________________________________
                                     Name:
                                     Title:


                                 The Mrs. Fields' Brand, Inc.



                                 By: _________________________________
                                     Name:
                                     Title:

                                       20

 
                              The foregoing Purchase Agreement is hereby agreed
                              to and accepted as of the consummation of the
                              Great American Transactions, it being understood
                              that the provisions thereof applicable to and
                              binding upon the Guarantors, including the
                              agreements, representations and warranties of the
                              Guarantors in Sections 5 and 6 of the foregoing
                              Purchase Agreement, and the indemnification
                              provisions of Section 8 of the foregoing Purchase
                              Agreement, shall be applicable to and binding upon
                              Great American Cookie Company, Inc. as of and
                              effective immediately upon consummation of the
                              Great American Transactions.



                              Great American Cookie Company, Inc.


                              By: ___________________________________
                                  Name:
                                  Title:

                                       21

 
  Agreed and accepted as of the date first above written:



JEFFERIES & COMPANY, INC.


By:      ___________________________________
         Name:
         Title:



BT ALEX. BROWN INCORPORATED


By:      ___________________________________
         Name:
         Title:

 
                                 SCHEDULE A


 
                                                           Principal Amount of
              Initial Purchasers                                 Notes
- ----------------------------------------------------      ---------------------
 
 
Jefferies & Company, Inc............................         28,000,000

BT Alex. Brown Incorporated.........................         12,000,000

                                                          ---------------------
                 TOTAL                                      $40,000,000

                                      S-1

 
                                  SCHEDULE B


                          SUBSIDIARIES OF THE COMPANY

 

Airport Cookies, Inc.
Fairfield Foods, Inc.
Mrs. Fields Cookies (Canada) Ltd.
Mrs. Fields Cookies Australia
Mrs. Fields Limited
Pretzel Time, Inc.
Great American Cookie Company, Inc. (simultaneously upon consummation of the
Great American Transactions)

                                      S-2

 
                                 EXHIBIT A



                     FORM OF REGISTRATION RIGHTS AGREEMENT

                                      A-1

 
                                 EXHIBIT B


          FORM OF OPINION OF SKADDEN, ARPS, SLATE, MEAGHER & FLOM LLP


                                     A-2 
 

 
                                 EXHIBIT C



              FORM OF OPINION OF IN HOUSE COUNSEL TO THE COMPANY


     (i)    All of the outstanding shares of capital stock of each of the
Company's subsidiaries have been duly authorized and validly issued and are
fully paid and non-assessable, and are owned by the Company, free and clear of
any Lien.

     (ii)   Neither the Company nor any of its subsidiaries is in violation of
its respective charter or by-laws and, to the best of such counsel's knowledge
after due inquiry, neither the Company nor any of its subsidiaries is in default
in the performance of any obligation, agreement, covenant or condition contained
in any indenture, loan agreement, mortgage, lease or other agreement or
instrument that is material to the Company and its subsidiaries, taken as a
whole, to which the Company or any of its subsidiaries is a party or by which
the Company or any of its subsidiaries or their respective property is bound.

     (iii)  After due inquiry, such counsel does not know of any legal or
governmental proceedings pending or threatened to which the Company or any of
its subsidiaries is or could be a party or to which any of their respective
property is or could be subject, which might result, singly or in the aggregate,
in a Material Adverse Effect.

     (iv)   To the best of such counsel's knowledge after due inquiry, there are
no contracts, agreements or understandings between the Company or the Guarantors
and any person granting such person the right to require the Company or the
Guarantors to file a registration statement under the Securities Act with
respect to any securities of the Company or the Guarantors or to require the
Company or the Guarantor to include such securities with the Notes and
Guarantees registered pursuant to any Registration Statement.

                                      A-3