CONSENT OF INDEPENDENT ACCOUNTANTS We hereby consent to the use in the Prospectus constituting part of this Registration Statement on Form S-4 of Mrs. Fields' Original Cookies, Inc., and in the Prospectus constituting part of this registration Statement on Form S-4 of Mrs. Fields' Holding Company, Inc. of our report dated November 12, 1998 relating to the financial statements of Cookie Conglomerate, Inc. and its Affiliates, which appears in such documents. /s/ Habif, Arogeti & Wynne, P.C. - ---------------------------------- Habif, Arogeti & Wynne, P.C. Atlanta, Georgia 30309-3837 February 2, 1999