EXHIBIT 23
                                                                      ----------



                      CONSENT OF INDEPENDENT ACCOUNTANTS


We consent to the incorporation by reference in the registration statements of 
The Limited, Inc. on Form S-8, Registration Nos. 33-18533, 33-25005, 2-92277, 
33-24829, 33-24507, 33-24828, 2-95788, 2-88919, 33-24518, 33-6965, 33-14049, 
33-22844, 33-44041, 33-49871, 333-04927, 333-04941 and the registration 
statements on Form S-3, Registration Nos. 33-20788, 33-31540, 33-42832 and 
33-53366 and on Form S-4, Registration No. 333-46423 of our report dated 
February 23, 1999, on our audits of the consolidated financial statements of The
Limited, Inc. and Subsidiaries as of January 30, 1999 and January 31, 1998 and 
for the fiscal years ended January 30, 1999, January 31, 1998 and February 1, 
1997, which report is included in this Annual Report on Form 10-K.



PricewaterhouseCoopers LLP

Columbus, Ohio
April 19, 1999