EXHIBIT 21 NIELSEN MEDIA RESEARCH, INC. ACTIVE SUBSIDIARIES As of January 31, 2000 State or Other Jurisdiction of Name Incorporation % Ownership - ---- --------------- ----------- CZT/ACN Trademarks, L.L.C. ................ Delaware 50% Nielsen Media Research Ltd. ............... Nova Scotia 100% NMR Investing I, Inc. ..................... Delaware 100% NMR Licensing Associates, L.P. ............ Delaware 78.53% Athenian Leasing Corporation .............. Delaware 100% NetRatings, Inc. .......................... Delaware 57%