EXHIBIT 23.2


                     CONSENT OF INDEPENDENT ACCOUNTANTS

      We hereby consent to the incorporation by reference in the Registration
Statement on Form S-3 (No. 333-59563) of Nielsen Media Research, Inc. and
subsidiaries of our report dated January 27, 1999 relating to the financial
statements and financial statement schedule as of December 31, 1998 and 1997 and
for each of the two years in the period ended December 31, 1998, which appears
in this Form 10-K.


PricewaterhouseCoopers LLP


New York, New York
March 24, 2000